CookieFirst Technology Adoption in E-commerce
Discover 3.3k verified e-commerce stores using CookieFirst. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.2k domains. 3.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3.3k verified active stores out of 4.2k detected · 77.0% verification rate
E-commerce Platforms Distribution
Custom stores with 24.7% of stores with physical delivery (807 stores) , followed by Shopify (23.0%) and WooCommerce (14.7%) .
Base: 3,268 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
807 stores
753 stores
479 stores
348 stores
296 stores
292 stores
57 stores
51 stores
18 stores
16 stores
Visual Distribution
807 stores
753 stores
479 stores
348 stores
296 stores
292 stores
57 stores
51 stores
18 stores
16 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 807 | 24.69% |
| Shopify | 753 | 23.04% |
| WooCommerce | 479 | 14.66% |
| Magento | 348 | 10.65% |
| PrestaShop | 296 | 9.06% |
| MyCashFlow | 292 | 8.94% |
| Shopware | 57 | 1.74% |
| ePages | 51 | 1.56% |
| nopCommerce | 18 | 0.55% |
| OXID eShop Community Edition | 16 | 0.49% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 19.0% share of detected CookieFirst e-commerce signals (807) , with Shopify at 18.4% and WooCommerce at 25.9% (June 2026) .
Base: 4,246 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
807 websites
782 websites
1,098 websites
401 websites
313 websites
303 websites
81 websites
51 websites
20 websites
24 websites
Visual Distribution
807 websites
782 websites
1,098 websites
401 websites
313 websites
303 websites
81 websites
51 websites
20 websites
24 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 807 | 19.01% |
| Shopify | 782 | 18.42% |
| WooCommerce | 1098 | 25.86% |
| Magento | 401 | 9.44% |
| PrestaShop | 313 | 7.37% |
| MyCashFlow | 303 | 7.14% |
| Shopware | 81 | 1.91% |
| ePages | 51 | 1.20% |
| nopCommerce | 20 | 0.47% |
| OXID eShop Community Edition | 24 | 0.57% |
Categories Distribution
Health & Beauty stores with 12.1% of all stores (396 stores) , followed by Clothing & Accessories (10.7%) and Food & Beverages (10.2%) .
Base: 3,268 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
396 stores
349 stores
334 stores
274 stores
268 stores
229 stores
224 stores
177 stores
136 stores
126 stores
Visual Distribution
396 stores
349 stores
334 stores
274 stores
268 stores
229 stores
224 stores
177 stores
136 stores
126 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 396 | 12.12% |
| Clothing & Accessories | 349 | 10.68% |
| Food & Beverages | 334 | 10.22% |
| Tools & Hardware | 274 | 8.38% |
| Home & Garden | 268 | 8.20% |
| Sporting Goods & Outdoor Gear | 229 | 7.01% |
| Business & Industrial | 224 | 6.85% |
| Electronics & Technology | 177 | 5.42% |
| Vehicles & Parts | 136 | 4.16% |
| Arts & Entertainment | 126 | 3.86% |
Payment Providers Distribution
PayPal accounts for 28.7% of displayed detection occurrences (699 occurrences) , followed by Klarna (19.7%) and MasterCard (12.2%) .
Base: 2,433 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
699 occurrences
480 occurrences
296 occurrences
174 occurrences
173 occurrences
165 occurrences
132 occurrences
125 occurrences
110 occurrences
79 occurrences
Visual Distribution
699 occurrences
480 occurrences
296 occurrences
174 occurrences
173 occurrences
165 occurrences
132 occurrences
125 occurrences
110 occurrences
79 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 699 | 28.73% |
| Klarna | 480 | 19.73% |
| MasterCard | 296 | 12.17% |
| American Express | 174 | 7.15% |
| Apple Pay | 173 | 7.11% |
| VISA | 165 | 6.78% |
| Stripe Connect | 132 | 5.43% |
| Google Pay | 125 | 5.14% |
| SEPA | 110 | 4.52% |
| Mollie | 79 | 3.25% |
Shipping Carriers Distribution
DHL accounts for 25.5% of displayed detection occurrences (362 occurrences) , followed by DPD (13.9%) and GLS (13.3%) .
Base: 1,418 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
362 occurrences
197 occurrences
188 occurrences
160 occurrences
138 occurrences
113 occurrences
81 occurrences
72 occurrences
57 occurrences
50 occurrences
Visual Distribution
362 occurrences
197 occurrences
188 occurrences
160 occurrences
138 occurrences
113 occurrences
81 occurrences
72 occurrences
57 occurrences
50 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 362 | 25.53% |
| DPD | 197 | 13.89% |
| GLS | 188 | 13.26% |
| UPS | 160 | 11.28% |
| Postin | 138 | 9.73% |
| Posti | 113 | 7.97% |
| Matkahuollon | 81 | 5.71% |
| Matkahuolto | 72 | 5.08% |
| Colissimo | 57 | 4.02% |
| PostNord | 50 | 3.53% |
Store Launch Timeline
Over the past 12 months, 139 new stores were launched in CookieFirst , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
15 stores launched
10 stores launched
9 stores launched
8 stores launched
14 stores launched
16 stores launched
15 stores launched
9 stores launched
13 stores launched
13 stores launched
13 stores launched
Monthly Trend
2.9% of last 12 months
10.8% of last 12 months
7.2% of last 12 months
6.5% of last 12 months
5.8% of last 12 months
10.1% of last 12 months
11.5% of last 12 months
10.8% of last 12 months
6.5% of last 12 months
9.4% of last 12 months
9.4% of last 12 months
9.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4 | 2.88% |
| 2026-04 | 15 | 10.79% |
| 2026-03 | 10 | 7.19% |
| 2026-02 | 9 | 6.47% |
| 2026-01 | 8 | 5.76% |
| 2025-12 | 14 | 10.07% |
| 2025-11 | 16 | 11.51% |
| 2025-10 | 15 | 10.79% |
| 2025-09 | 9 | 6.47% |
| 2025-08 | 13 | 9.35% |
| 2025-07 | 13 | 9.35% |
| 2025-06 | 13 | 9.35% |
Active Stores by Launch Year
Currently, 3,245 active stores in CookieFirst are tracked in our database , with the most stores launched in 2026 (47 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
47 active stores
202 active stores
222 active stores
191 active stores
182 active stores
227 active stores
202 active stores
168 active stores
171 active stores
200 active stores
118 active stores
89 active stores
97 active stores
129 active stores
115 active stores
Distribution by Launch Year
1.4% of tracked active stores
6.2% of tracked active stores
6.8% of tracked active stores
5.9% of tracked active stores
5.6% of tracked active stores
7.0% of tracked active stores
6.2% of tracked active stores
5.2% of tracked active stores
5.3% of tracked active stores
6.2% of tracked active stores
3.6% of tracked active stores
2.7% of tracked active stores
3.0% of tracked active stores
4.0% of tracked active stores
3.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 47 | 1.45% |
| 2025 | 202 | 6.22% |
| 2024 | 222 | 6.84% |
| 2023 | 191 | 5.89% |
| 2022 | 182 | 5.61% |
| 2021 | 227 | 7.00% |
| 2020 | 202 | 6.22% |
| 2019 | 168 | 5.18% |
| 2018 | 171 | 5.27% |
| 2017 | 200 | 6.16% |
| 2016 | 118 | 3.64% |
| 2015 | 89 | 2.74% |
| 2014 | 97 | 2.99% |
| 2013 | 129 | 3.98% |
| 2012 | 115 | 3.54% |
Geographic Distribution
Germany stores with 22.8% (746 active verified stores) , followed by Spain (11.6%) and Finland (9.5%) .
Base: 3,268 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
746 active verified stores
378 active verified stores
310 active verified stores
211 active verified stores
206 active verified stores
200 active verified stores
185 active verified stores
147 active verified stores
89 active verified stores
81 active verified stores
Visual Distribution
746 active verified stores
378 active verified stores
310 active verified stores
211 active verified stores
206 active verified stores
200 active verified stores
185 active verified stores
147 active verified stores
89 active verified stores
81 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 746 | 22.83% |
| Spain | 378 | 11.57% |
| Finland | 310 | 9.49% |
| Netherlands | 211 | 6.46% |
| United Kingdom | 206 | 6.30% |
| France | 200 | 6.12% |
| Italy | 185 | 5.66% |
| Poland | 147 | 4.50% |
| Austria | 89 | 2.72% |
| Belgium | 81 | 2.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Clothing & Accessories
Shopify - Furniture & Home Decor
Magento - Tools & Hardware
Custom - Electronics & Technology
Magento - Arts & Entertainment
New Stores
Recently launched stores detected by ShopRank in the last full month.
OXID eShop Community Edition - Electronics & Technology
Shopify - Sporting Goods & Outdoor Gear
Shopify - Food & Beverages
MyCashFlow - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.2k | 100.00% |
| Emails | 2.6k | 61.75% |
| Phones | 3k | 69.85% |
| Ecommerce platform | 4.2k | 98.14% |
| Couriers | 1.2k | 27.23% |
| Payment Providers | 1.5k | 34.97% |
| Categories | 3.1k | 74.09% |
| Social Media | 3.2k | 74.96% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the CookieFirst e-commerce landscape:
Analyze 3.3k verified e-commerce stores on CookieFirst - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across CookieFirst e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the CookieFirst e-commerce intelligence?
-
We track 3.3k verified CookieFirst e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.3% of displayed detection occurrences (2,150 occurrences) , followed by Instagram (28.9%) and YouTube (13.7%) .
Base: 7,329 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,150 occurrences
2,116 occurrences
1,001 occurrences
648 occurrences
513 occurrences
385 occurrences
249 occurrences
136 occurrences
105 occurrences
26 occurrences
Visual Distribution
2,150 occurrences
2,116 occurrences
1,001 occurrences
648 occurrences
513 occurrences
385 occurrences
249 occurrences
136 occurrences
105 occurrences
26 occurrences