Cookiebot Technology Adoption in E-commerce

Discover 32.5k e-commerce stores using Cookiebot. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 37.0% of stores with physical delivery (11,734 stores) , followed by WooCommerce (36.4%) and Shopify (15.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 37.0%

11,734 stores

11,520 stores

Shopify 15.9%

5,021 stores

1,394 stores

1,036 stores

161 stores

144 stores

124 stores

104 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Cookiebot
Platform Stores with Physical Delivery Percentage
Custom 11734 37.04%
WooCommerce 11520 36.37%
Shopify 5021 15.85%
PrestaShop 1394 4.40%
Magento 1036 3.27%
OpenCart 161 0.51%
Shopware 144 0.45%
Salesforce Commerce Cloud 131 0.41%
BigCommerce 124 0.39%
Lightspeed eCom 104 0.33%
MyCashFlow 75 0.24%
Pimcore 70 0.22%
nopCommerce 69 0.22%
Shoper 51 0.16%
Shoporama 43 0.14%

All Stores Distribution

Custom holds 24.8% share of all Cookiebot e-commerce stores (11,734) , with WooCommerce at 50.8% and Shopify at 14.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 24.8%

11,734 stores

24,092 stores

Shopify 14.1%

6,669 stores

1,556 stores

1,371 stores

208 stores

273 stores

139 stores

115 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Cookiebot
Platform Total Stores Percentage
Custom 11734 24.76%
WooCommerce 24092 50.83%
Shopify 6669 14.07%
PrestaShop 1556 3.28%
Magento 1371 2.89%
OpenCart 208 0.44%
Shopware 273 0.58%
Salesforce Commerce Cloud 141 0.30%
BigCommerce 139 0.29%
Lightspeed eCom 115 0.24%
MyCashFlow 93 0.20%
Pimcore 791 1.67%
nopCommerce 115 0.24%
Shoper 55 0.12%
Shoporama 43 0.09%

Categories Distribution

Health & Beauty leads with 18.1% of all stores (4,576 stores) , followed by Food & Beverages (13.8%) and Clothing & Accessories (13.3%) .

Top 10 Categories

Health & Beauty 18.1%

4,576 stores

Food & Beverages 13.8%

3,495 stores

Clothing & Accessories 13.3%

3,362 stores

Home & Garden 9.1%

2,304 stores

Furniture & Home Decor 7.5%

1,906 stores

Electronics & Technology 6.2%

1,573 stores

Vehicles & Parts 5.9%

1,500 stores

Business & Industrial 5.2%

1,322 stores

Tools & Hardware 4.3%

1,082 stores

Sporting Goods & Outdoor Gear 3.6%

923 stores

Visual Distribution

Distribution of top 10 Cookiebot store categories (December 2025)
Distribution of categories in Cookiebot e-commerce stores
Category Number of Stores Percentage
Health & Beauty 4576 18.05%
Food & Beverages 3495 13.79%
Clothing & Accessories 3362 13.26%
Home & Garden 2304 9.09%
Furniture & Home Decor 1906 7.52%
Electronics & Technology 1573 6.21%
Vehicles & Parts 1500 5.92%
Business & Industrial 1322 5.21%
Tools & Hardware 1082 4.27%
Sporting Goods & Outdoor Gear 923 3.64%
Jewelry & Watches 858 3.38%
Gifts & Special Occasions 793 3.13%
Pets & Pet Supplies 685 2.70%
Arts & Entertainment 628 2.48%
Books & Media 343 1.35%

Payment Providers Distribution

PayPal leads with 23.4% among AI-verified physical stores (5,136 stores) , followed by Klarna (12.6%) and MasterCard (12.1%) .

Base: 14,523 AI-verified physical stores with detectable payment providers (28.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.4%

5,136 stores

Klarna 12.6%

2,773 stores

2,666 stores

1,806 stores

VISA 7.5%

1,656 stores

1,536 stores

1,528 stores

1,273 stores

699 stores

iDEAL 2.6%

577 stores

Visual Distribution

Distribution of top 10 Cookiebot payment providers (December 2025)
Distribution of payment providers in Cookiebot e-commerce stores
Payment Provider Store Count Market Share
PayPal 5136 23.36%
Klarna 2773 12.61%
MasterCard 2666 12.13%
American Express 1806 8.21%
VISA 1656 7.53%
Apple Pay 1536 6.99%
Stripe Connect 1528 6.95%
Google Pay 1273 5.79%
Bancontact 699 3.18%
iDEAL 577 2.62%
Przelewy24 559 2.54%
Mollie 502 2.28%
PayU 453 2.06%
Amazon Pay 437 1.99%
BLIK 384 1.75%

Shipping Carriers Distribution

DHL leads with 22.9% among AI-verified physical stores (2,714 stores) , followed by GLS (17.1%) and DPD (15.0%) .

Base: 10,942 AI-verified physical stores with detectable shipping carriers (21.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 22.9%

2,714 stores

GLS 17.1%

2,030 stores

DPD 15.0%

1,775 stores

UPS 10.4%

1,231 stores

689 stores

671 stores

543 stores

FedEx 3.8%

451 stores

373 stores

TNT 2.6%

312 stores

Visual Distribution

Distribution of top 10 Cookiebot shipping carriers (December 2025)
Distribution of shipping carriers in Cookiebot e-commerce stores
Shipping Carrier Store Count Market Share
DHL 2714 22.87%
GLS 2030 17.11%
DPD 1775 14.96%
UPS 1231 10.37%
PostNL 689 5.81%
InPost 671 5.65%
PostNord 543 4.58%
FedEx 451 3.80%
Royal Mail 373 3.14%
TNT 312 2.63%
Schenker 255 2.15%
Hermes 238 2.01%
Correos 231 1.95%
Posti 193 1.63%
Deutsche Post 160 1.35%

Store Launch Timeline

Over the past 12 months, 2,535 new stores were launched in Cookiebot , with the highest activity in 2025-11 (203 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.0%

203 stores launched

2025-10 7.1%

179 stores launched

2025-09 7.2%

183 stores launched

2025-08 5.4%

136 stores launched

2025-07 7.7%

195 stores launched

2025-06 9.4%

238 stores launched

2025-05 10.3%

262 stores launched

2025-04 9.5%

240 stores launched

2025-03 9.9%

251 stores launched

2025-02 8.7%

220 stores launched

2025-01 12.5%

318 stores launched

2024-12 4.3%

110 stores launched

Monthly Trend

Monthly store launches in Cookiebot (December 2025)
Monthly store launches in Cookiebot over the past 12 months
Month Stores Launched Percentage
2025-11 203 8.01%
2025-10 179 7.06%
2025-09 183 7.22%
2025-08 136 5.36%
2025-07 195 7.69%
2025-06 238 9.39%
2025-05 262 10.34%
2025-04 240 9.47%
2025-03 251 9.90%
2025-02 220 8.68%
2025-01 318 12.54%
2024-12 110 4.34%

Active Stores by Launch Year

Currently, 32,285 active stores in Cookiebot are tracked in our database , with the most stores launched in 2025 (2,425 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 7.5%

2,425 active stores

2024 8.5%

2,754 active stores

2023 7.3%

2,368 active stores

2022 7.0%

2,258 active stores

2021 7.8%

2,506 active stores

2020 7.4%

2,402 active stores

2019 5.3%

1,711 active stores

2018 5.8%

1,868 active stores

2017 5.4%

1,746 active stores

2016 3.1%

1,000 active stores

2015 2.5%

817 active stores

2014 2.6%

837 active stores

2013 3.6%

1,154 active stores

2012 2.4%

780 active stores

2011 2.4%

784 active stores

Distribution by Launch Year

Active stores in Cookiebot by original launch year (December 2025)
Active stores in Cookiebot by launch year
Launch Year Active Stores Percentage
2025 2425 7.51%
2024 2754 8.53%
2023 2368 7.33%
2022 2258 6.99%
2021 2506 7.76%
2020 2402 7.44%
2019 1711 5.30%
2018 1868 5.79%
2017 1746 5.41%
2016 1000 3.10%
2015 817 2.53%
2014 837 2.59%
2013 1154 3.57%
2012 780 2.42%
2011 784 2.43%
2010 687 2.13%
2009 745 2.31%
2008 574 1.78%
2007 585 1.81%
2006 401 1.24%
2005 397 1.23%
2004 469 1.45%
2003 467 1.45%
2002 454 1.41%
2001 634 1.96%
2000 514 1.59%
1999 383 1.19%
1998 295 0.91%
1997 159 0.49%
1996 99 0.31%
1995 12 0.04%

Social Media Usage

Facebook leads with 32.0% among stores with at least one detectable social profile (22,029 stores) , followed by Instagram (29.4%) and YouTube (12.1%) .

Base: 39,000 stores with any detectable social profile (77.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.0%

22,029 stores

Instagram 29.4%

20,249 stores

YouTube 12.1%

8,342 stores

LinkedIn 8.4%

5,764 stores

TikTok 5.7%

3,889 stores

Twitter 5.2%

3,547 stores

Pinterest 3.5%

2,421 stores

WhatsApp 1.9%

1,315 stores

X 1.6%

1,115 stores

Vimeo 0.2%

153 stores

Visual Distribution

Distribution of social media platforms in Cookiebot (December 2025)
Distribution of social media platforms in Cookiebot e-commerce stores
Social Platform Store Count Market Share
Facebook 22029 32.01%
Instagram 20249 29.42%
YouTube 8342 12.12%
LinkedIn 5764 8.37%
TikTok 3889 5.65%
Twitter 3547 5.15%
Pinterest 2421 3.52%
WhatsApp 1315 1.91%
X 1115 1.62%
Vimeo 153 0.22%

Geographic Distribution

Italy leads with 14.9% (4,167 AI-verified stores) , followed by Spain (12.5%) and Germany (9.4%) .

Base: 27,958 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 14.9%

4,167 AI-verified stores

Spain 12.5%

3,501 AI-verified stores

2,623 AI-verified stores

2,437 AI-verified stores

2,318 AI-verified stores

2,170 AI-verified stores

1,904 AI-verified stores

1,455 AI-verified stores

1,112 AI-verified stores

941 AI-verified stores

Visual Distribution

Geographic distribution of stores using Cookiebot (December 2025)
Geographic distribution of stores using Cookiebot
Country AI-Verified Store Count Market Share
Italy 4167 14.90%
Spain 3501 12.52%
Germany 2623 9.38%
Netherlands 2437 8.72%
Poland 2318 8.29%
Denmark 2170 7.76%
United Kingdom 1904 6.81%
Sweden 1455 5.20%
United States 1112 3.98%
France 941 3.37%
Romania 813 2.91%
Hungary 773 2.76%
Finland 725 2.59%
Lithuania 511 1.83%
Czechia 456 1.63%
Belgium 447 1.60%
Greece 429 1.53%
Norway 412 1.47%
Switzerland 406 1.45%
Ireland 358 1.28%

Dataset Coverage

Field Rows count Coverage
Website 50.5k 100.00%
Emails 36.1k 71.37%
Phones 26.0k 51.49%
Ecommerce platform 49.6k 98.07%
Couriers 10.9k 21.65%
Payment Providers 14.5k 28.74%
Categories 35.0k 69.25%
Social Media 39.0k 77.18%

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Frequently Asked Questions

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Our database covers over 32.5k Cookiebot physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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