Cookiebot Technology Adoption in E-commerce
Discover 24.2k verified e-commerce stores using Cookiebot. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 41k domains. 24.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
24.2k verified active stores out of 41k detected · 59.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 38.5% of stores with physical delivery (9,322 stores) , followed by Custom (21.6%) and Shopify (20.6%) .
Base: 24,232 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,322 stores
5,244 stores
4,997 stores
1,351 stores
1,020 stores
259 stores
204 stores
135 stores
121 stores
102 stores
Visual Distribution
9,322 stores
5,244 stores
4,997 stores
1,351 stores
1,020 stores
259 stores
204 stores
135 stores
121 stores
102 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 9322 | 38.47% |
| Custom | 5244 | 21.64% |
| Shopify | 4997 | 20.62% |
| PrestaShop | 1351 | 5.58% |
| Magento | 1020 | 4.21% |
| Shopware | 259 | 1.07% |
| Kodmyran Shop4 | 204 | 0.84% |
| OpenCart | 135 | 0.56% |
| Salesforce Commerce Cloud | 121 | 0.50% |
| BigCommerce | 102 | 0.42% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 55.1% share of detected Cookiebot e-commerce signals (22,607) , with Custom at 12.8% and Shopify at 13.0% (June 2026) .
Base: 41,028 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
22,607 websites
5,244 websites
5,326 websites
1,487 websites
1,257 websites
304 websites
214 websites
160 websites
131 websites
123 websites
Visual Distribution
22,607 websites
5,244 websites
5,326 websites
1,487 websites
1,257 websites
304 websites
214 websites
160 websites
131 websites
123 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 22607 | 55.10% |
| Custom | 5244 | 12.78% |
| Shopify | 5326 | 12.98% |
| PrestaShop | 1487 | 3.62% |
| Magento | 1257 | 3.06% |
| Shopware | 304 | 0.74% |
| Kodmyran Shop4 | 214 | 0.52% |
| OpenCart | 160 | 0.39% |
| Salesforce Commerce Cloud | 131 | 0.32% |
| BigCommerce | 123 | 0.30% |
Categories Distribution
Health & Beauty stores with 13.9% of all stores (3,375 stores) , followed by Clothing & Accessories (11.5%) and Food & Beverages (11.4%) .
Base: 24,232 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,375 stores
2,777 stores
2,755 stores
2,290 stores
1,609 stores
1,470 stores
1,219 stores
1,056 stores
1,040 stores
906 stores
Visual Distribution
3,375 stores
2,777 stores
2,755 stores
2,290 stores
1,609 stores
1,470 stores
1,219 stores
1,056 stores
1,040 stores
906 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3375 | 13.93% |
| Clothing & Accessories | 2777 | 11.46% |
| Food & Beverages | 2755 | 11.37% |
| Home & Garden | 2290 | 9.45% |
| Sporting Goods & Outdoor Gear | 1609 | 6.64% |
| Tools & Hardware | 1470 | 6.07% |
| Business & Industrial | 1219 | 5.03% |
| Furniture & Home Decor | 1056 | 4.36% |
| Arts & Entertainment | 1040 | 4.29% |
| Electronics & Technology | 906 | 3.74% |
Payment Providers Distribution
PayPal accounts for 27.4% of displayed detection occurrences (4,334 occurrences) , followed by Klarna (14.8%) and MasterCard (14.2%) .
Base: 15,805 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,334 occurrences
2,336 occurrences
2,250 occurrences
1,403 occurrences
1,225 occurrences
1,173 occurrences
1,066 occurrences
942 occurrences
552 occurrences
524 occurrences
Visual Distribution
4,334 occurrences
2,336 occurrences
2,250 occurrences
1,403 occurrences
1,225 occurrences
1,173 occurrences
1,066 occurrences
942 occurrences
552 occurrences
524 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4334 | 27.42% |
| Klarna | 2336 | 14.78% |
| MasterCard | 2250 | 14.24% |
| VISA | 1403 | 8.88% |
| American Express | 1225 | 7.75% |
| Apple Pay | 1173 | 7.42% |
| Stripe Connect | 1066 | 6.74% |
| Google Pay | 942 | 5.96% |
| Przelewy24 | 552 | 3.49% |
| Bancontact | 524 | 3.32% |
Shipping Carriers Distribution
DHL accounts for 25.7% of displayed detection occurrences (2,237 occurrences) , followed by GLS (18.5%) and DPD (17.4%) .
Base: 8,718 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2,237 occurrences
1,612 occurrences
1,518 occurrences
931 occurrences
728 occurrences
478 occurrences
386 occurrences
375 occurrences
257 occurrences
196 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 2237 | 25.66% |
| GLS | 1612 | 18.49% |
| DPD | 1518 | 17.41% |
| UPS | 931 | 10.68% |
| InPost | 728 | 8.35% |
| PostNL | 478 | 5.48% |
| PostNord | 386 | 4.43% |
| FedEx | 375 | 4.30% |
| Royal Mail | 257 | 2.95% |
| TNT | 196 | 2.25% |
Store Launch Timeline
Over the past 12 months, 1,788 new stores were launched in Cookiebot , with the highest activity in 2026-05 (110 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
110 stores launched
135 stores launched
197 stores launched
140 stores launched
133 stores launched
144 stores launched
176 stores launched
172 stores launched
159 stores launched
127 stores launched
199 stores launched
96 stores launched
Monthly Trend
6.2% of last 12 months
7.6% of last 12 months
11.0% of last 12 months
7.8% of last 12 months
7.4% of last 12 months
8.1% of last 12 months
9.8% of last 12 months
9.6% of last 12 months
8.9% of last 12 months
7.1% of last 12 months
11.1% of last 12 months
5.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 110 | 6.15% |
| 2026-04 | 135 | 7.55% |
| 2026-03 | 197 | 11.02% |
| 2026-02 | 140 | 7.83% |
| 2026-01 | 133 | 7.44% |
| 2025-12 | 144 | 8.05% |
| 2025-11 | 176 | 9.84% |
| 2025-10 | 172 | 9.62% |
| 2025-09 | 159 | 8.89% |
| 2025-08 | 127 | 7.10% |
| 2025-07 | 199 | 11.13% |
| 2025-06 | 96 | 5.37% |
Active Stores by Launch Year
Currently, 24,087 active stores in Cookiebot are tracked in our database , with the most stores launched in 2026 (720 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
720 active stores
1,959 active stores
1,944 active stores
1,711 active stores
1,517 active stores
1,747 active stores
1,718 active stores
1,218 active stores
1,262 active stores
1,248 active stores
733 active stores
624 active stores
639 active stores
807 active stores
584 active stores
Distribution by Launch Year
3.0% of tracked active stores
8.1% of tracked active stores
8.1% of tracked active stores
7.1% of tracked active stores
6.3% of tracked active stores
7.3% of tracked active stores
7.1% of tracked active stores
5.1% of tracked active stores
5.2% of tracked active stores
5.2% of tracked active stores
3.0% of tracked active stores
2.6% of tracked active stores
2.7% of tracked active stores
3.4% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 720 | 2.99% |
| 2025 | 1959 | 8.13% |
| 2024 | 1944 | 8.07% |
| 2023 | 1711 | 7.10% |
| 2022 | 1517 | 6.30% |
| 2021 | 1747 | 7.25% |
| 2020 | 1718 | 7.13% |
| 2019 | 1218 | 5.06% |
| 2018 | 1262 | 5.24% |
| 2017 | 1248 | 5.18% |
| 2016 | 733 | 3.04% |
| 2015 | 624 | 2.59% |
| 2014 | 639 | 2.65% |
| 2013 | 807 | 3.35% |
| 2012 | 584 | 2.42% |
Geographic Distribution
Germany stores with 13.5% (3,275 active verified stores) , followed by Italy (12.2%) and Netherlands (8.6%) .
Base: 24,232 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,275 active verified stores
2,947 active verified stores
2,080 active verified stores
1,982 active verified stores
1,704 active verified stores
1,450 active verified stores
1,140 active verified stores
1,123 active verified stores
768 active verified stores
764 active verified stores
Visual Distribution
3,275 active verified stores
2,947 active verified stores
2,080 active verified stores
1,982 active verified stores
1,704 active verified stores
1,450 active verified stores
1,140 active verified stores
1,123 active verified stores
768 active verified stores
764 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 3275 | 13.52% |
| Italy | 2947 | 12.16% |
| Netherlands | 2080 | 8.58% |
| Poland | 1982 | 8.18% |
| Denmark | 1704 | 7.03% |
| United Kingdom | 1450 | 5.98% |
| Spain | 1140 | 4.70% |
| Sweden | 1123 | 4.63% |
| Romania | 768 | 3.17% |
| United States | 764 | 3.15% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Optimizely Commerce - Health & Beauty
Custom
Magento
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Electronics & Technology
Custom - Vehicles & Parts
WooCommerce - Arts & Entertainment
SAP Commerce Cloud - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 41k | 100.00% |
| Emails | 26.6k | 64.93% |
| Phones | 28.4k | 69.27% |
| Ecommerce platform | 40.2k | 97.94% |
| Couriers | 8.4k | 20.55% |
| Payment Providers | 11.6k | 28.36% |
| Categories | 23.6k | 57.53% |
| Social Media | 32k | 77.89% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cookiebot e-commerce landscape:
Analyze 24.2k verified e-commerce stores on Cookiebot - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cookiebot e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cookiebot e-commerce intelligence?
-
We track 24.2k verified Cookiebot e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.8% of displayed detection occurrences (17,038 occurrences) , followed by Instagram (30.2%) and YouTube (12.5%) .
Base: 53,541 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
17,038 occurrences
16,178 occurrences
6,682 occurrences
4,084 occurrences
3,597 occurrences
2,231 occurrences
2,096 occurrences
775 occurrences
756 occurrences
104 occurrences
Visual Distribution
17,038 occurrences
16,178 occurrences
6,682 occurrences
4,084 occurrences
3,597 occurrences
2,231 occurrences
2,096 occurrences
775 occurrences
756 occurrences
104 occurrences