AppNexus Technology Adoption in E-commerce
Discover 1.6k verified e-commerce stores using AppNexus. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4k domains. 1.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.6k verified active stores out of 4k detected · 39.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 33.8% of stores with physical delivery (533 stores) , followed by Shopify (21.9%) and Custom (14.5%) .
Base: 1,577 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
533 stores
346 stores
229 stores
188 stores
76 stores
51 stores
26 stores
16 stores
14 stores
7 stores
Visual Distribution
533 stores
346 stores
229 stores
188 stores
76 stores
51 stores
26 stores
16 stores
14 stores
7 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 533 | 33.80% |
| Shopify | 346 | 21.94% |
| Custom | 229 | 14.52% |
| Wikinggruppen | 188 | 11.92% |
| Magento | 76 | 4.82% |
| MyCashFlow | 51 | 3.23% |
| PrestaShop | 26 | 1.65% |
| BigCommerce | 16 | 1.01% |
| Salesforce Commerce Cloud | 14 | 0.89% |
| Wix eCommerce | 7 | 0.44% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 67.7% share of detected AppNexus e-commerce signals (2,739) , with Shopify at 8.8% and Custom at 5.7% (June 2026) .
Base: 4,047 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,739 websites
358 websites
229 websites
192 websites
86 websites
51 websites
41 websites
17 websites
16 websites
56 websites
Visual Distribution
2,739 websites
358 websites
229 websites
192 websites
86 websites
51 websites
41 websites
17 websites
16 websites
56 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 2739 | 67.68% |
| Shopify | 358 | 8.85% |
| Custom | 229 | 5.66% |
| Wikinggruppen | 192 | 4.74% |
| Magento | 86 | 2.13% |
| MyCashFlow | 51 | 1.26% |
| PrestaShop | 41 | 1.01% |
| BigCommerce | 17 | 0.42% |
| Salesforce Commerce Cloud | 16 | 0.40% |
| Wix eCommerce | 56 | 1.38% |
Categories Distribution
Health & Beauty stores with 14.2% of all stores (224 stores) , followed by Clothing & Accessories (12.4%) and Food & Beverages (8.3%) .
Base: 1,577 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
224 stores
195 stores
131 stores
131 stores
119 stores
83 stores
83 stores
81 stores
76 stores
50 stores
Visual Distribution
224 stores
195 stores
131 stores
131 stores
119 stores
83 stores
83 stores
81 stores
76 stores
50 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 224 | 14.20% |
| Clothing & Accessories | 195 | 12.37% |
| Food & Beverages | 131 | 8.31% |
| Sporting Goods & Outdoor Gear | 131 | 8.31% |
| Home & Garden | 119 | 7.55% |
| Arts & Entertainment | 83 | 5.26% |
| Furniture & Home Decor | 83 | 5.26% |
| Gifts & Special Occasions | 81 | 5.14% |
| Toys & Games | 76 | 4.82% |
| Vehicles & Parts | 50 | 3.17% |
Payment Providers Distribution
PayPal accounts for 21.0% of displayed detection occurrences (174 occurrences) , followed by Klarna (18.5%) and MasterCard (16.5%) .
Base: 829 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
174 occurrences
153 occurrences
137 occurrences
90 occurrences
87 occurrences
65 occurrences
40 occurrences
37 occurrences
26 occurrences
20 occurrences
Visual Distribution
174 occurrences
153 occurrences
137 occurrences
90 occurrences
87 occurrences
65 occurrences
40 occurrences
37 occurrences
26 occurrences
20 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 174 | 20.99% |
| Klarna | 153 | 18.46% |
| MasterCard | 137 | 16.53% |
| American Express | 90 | 10.86% |
| Stripe Connect | 87 | 10.49% |
| VISA | 65 | 7.84% |
| Apple Pay | 40 | 4.83% |
| Svea | 37 | 4.46% |
| Google Pay | 26 | 3.14% |
| iDEAL | 20 | 2.41% |
Shipping Carriers Distribution
DHL accounts for 21.5% of displayed detection occurrences (119 occurrences) , followed by UPS (15.0%) and USPS (11.2%) .
Base: 553 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
119 occurrences
83 occurrences
62 occurrences
60 occurrences
47 occurrences
47 occurrences
38 occurrences
36 occurrences
32 occurrences
29 occurrences
Visual Distribution
119 occurrences
83 occurrences
62 occurrences
60 occurrences
47 occurrences
47 occurrences
38 occurrences
36 occurrences
32 occurrences
29 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 119 | 21.52% |
| UPS | 83 | 15.01% |
| USPS | 62 | 11.21% |
| Postin | 60 | 10.85% |
| Posti | 47 | 8.50% |
| FedEx | 47 | 8.50% |
| Matkahuollon | 38 | 6.87% |
| PostNord | 36 | 6.51% |
| Matkahuolto | 32 | 5.79% |
| GLS | 29 | 5.24% |
Store Launch Timeline
Over the past 12 months, 63 new stores were launched in AppNexus , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
3 stores launched
4 stores launched
4 stores launched
8 stores launched
6 stores launched
6 stores launched
5 stores launched
6 stores launched
6 stores launched
10 stores launched
4 stores launched
Monthly Trend
1.6% of last 12 months
4.8% of last 12 months
6.3% of last 12 months
6.3% of last 12 months
12.7% of last 12 months
9.5% of last 12 months
9.5% of last 12 months
7.9% of last 12 months
9.5% of last 12 months
9.5% of last 12 months
15.9% of last 12 months
6.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 1.59% |
| 2026-04 | 3 | 4.76% |
| 2026-03 | 4 | 6.35% |
| 2026-02 | 4 | 6.35% |
| 2026-01 | 8 | 12.70% |
| 2025-12 | 6 | 9.52% |
| 2025-11 | 6 | 9.52% |
| 2025-10 | 5 | 7.94% |
| 2025-09 | 6 | 9.52% |
| 2025-08 | 6 | 9.52% |
| 2025-07 | 10 | 15.87% |
| 2025-06 | 4 | 6.35% |
Active Stores by Launch Year
Currently, 1,558 active stores in AppNexus are tracked in our database , with the most stores launched in 2026 (21 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21 active stores
72 active stores
88 active stores
66 active stores
79 active stores
90 active stores
114 active stores
80 active stores
99 active stores
142 active stores
62 active stores
66 active stores
45 active stores
61 active stores
51 active stores
Distribution by Launch Year
1.3% of tracked active stores
4.6% of tracked active stores
5.6% of tracked active stores
4.2% of tracked active stores
5.1% of tracked active stores
5.8% of tracked active stores
7.3% of tracked active stores
5.1% of tracked active stores
6.4% of tracked active stores
9.1% of tracked active stores
4.0% of tracked active stores
4.2% of tracked active stores
2.9% of tracked active stores
3.9% of tracked active stores
3.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21 | 1.35% |
| 2025 | 72 | 4.62% |
| 2024 | 88 | 5.65% |
| 2023 | 66 | 4.24% |
| 2022 | 79 | 5.07% |
| 2021 | 90 | 5.78% |
| 2020 | 114 | 7.32% |
| 2019 | 80 | 5.13% |
| 2018 | 99 | 6.35% |
| 2017 | 142 | 9.11% |
| 2016 | 62 | 3.98% |
| 2015 | 66 | 4.24% |
| 2014 | 45 | 2.89% |
| 2013 | 61 | 3.92% |
| 2012 | 51 | 3.27% |
Geographic Distribution
United States stores with 30.4% (480 active verified stores) , followed by Finland (13.8%) and Sweden (11.0%) .
Base: 1,577 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
480 active verified stores
217 active verified stores
174 active verified stores
78 active verified stores
68 active verified stores
48 active verified stores
40 active verified stores
35 active verified stores
33 active verified stores
31 active verified stores
Visual Distribution
480 active verified stores
217 active verified stores
174 active verified stores
78 active verified stores
68 active verified stores
48 active verified stores
40 active verified stores
35 active verified stores
33 active verified stores
31 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 480 | 30.44% |
| Finland | 217 | 13.76% |
| Sweden | 174 | 11.03% |
| United Kingdom | 78 | 4.95% |
| Netherlands | 68 | 4.31% |
| France | 48 | 3.04% |
| Australia | 40 | 2.54% |
| Switzerland | 35 | 2.22% |
| Germany | 33 | 2.09% |
| India | 31 | 1.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Salesforce Commerce Cloud
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4k | 100.00% |
| Emails | 2k | 50.61% |
| Phones | 1.2k | 29.53% |
| Ecommerce platform | 4k | 98.74% |
| Couriers | 563 | 13.91% |
| Payment Providers | 766 | 18.93% |
| Categories | 1.5k | 37.76% |
| Social Media | 3.2k | 78.38% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the AppNexus e-commerce landscape:
Analyze 1.6k verified e-commerce stores on AppNexus - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across AppNexus e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the AppNexus e-commerce intelligence?
-
We track 1.6k verified AppNexus e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.5% of displayed detection occurrences (1,139 occurrences) , followed by Instagram (26.9%) and YouTube (13.0%) .
Base: 4,003 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,139 occurrences
1,077 occurrences
520 occurrences
345 occurrences
295 occurrences
256 occurrences
238 occurrences
88 occurrences
36 occurrences
9 occurrences
Visual Distribution
1,139 occurrences
1,077 occurrences
520 occurrences
345 occurrences
295 occurrences
256 occurrences
238 occurrences
88 occurrences
36 occurrences
9 occurrences