Amazon S3 Technology Adoption in E-commerce

Discover 162.1k e-commerce stores using Amazon S3. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 46.2% of stores with physical delivery (73,218 stores) , followed by Shopify (22.2%) and Custom (19.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

73,218 stores

Shopify 22.2%

35,282 stores

Custom 19.5%

30,862 stores

10,313 stores

BASE 1.3%

2,033 stores

1,674 stores

1,122 stores

Tray 0.4%

674 stores

649 stores

609 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Amazon S3
Platform Stores with Physical Delivery Percentage
WooCommerce 73218 46.16%
Shopify 35282 22.24%
Custom 30862 19.46%
Magento 10313 6.50%
BASE 2033 1.28%
BigCommerce 1674 1.06%
ShopWired 1122 0.71%
Tray 674 0.42%
Iluria 649 0.41%
PrestaShop 609 0.38%
Nuvemshop 589 0.37%
VTEX 561 0.35%
Squarespace Commerce 420 0.26%
Loja Integrada 321 0.20%
Salesforce Commerce Cloud 298 0.19%

All Stores Distribution

WooCommerce holds 51.1% share of all Amazon S3 e-commerce stores (97,419) , with Shopify at 20.2% and Custom at 16.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

97,419 stores

Shopify 20.2%

38,561 stores

Custom 16.2%

30,862 stores

11,914 stores

BASE 1.3%

2,461 stores

1,860 stores

1,165 stores

Tray 0.4%

684 stores

781 stores

668 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Amazon S3
Platform Total Stores Percentage
WooCommerce 97419 51.08%
Shopify 38561 20.22%
Custom 30862 16.18%
Magento 11914 6.25%
BASE 2461 1.29%
BigCommerce 1860 0.98%
ShopWired 1165 0.61%
Tray 684 0.36%
Iluria 781 0.41%
PrestaShop 668 0.35%
Nuvemshop 628 0.33%
VTEX 619 0.32%
Squarespace Commerce 2437 1.28%
Loja Integrada 327 0.17%
Salesforce Commerce Cloud 335 0.18%

Categories Distribution

Clothing & Accessories leads with 22.4% of all stores (26,876 stores) , followed by Health & Beauty (20.3%) and Food & Beverages (10.0%) .

Top 10 Categories

Clothing & Accessories 22.4%

26,876 stores

Health & Beauty 20.3%

24,366 stores

Food & Beverages 10.0%

12,024 stores

Electronics & Technology 7.0%

8,464 stores

Home & Garden 6.3%

7,626 stores

Jewelry & Watches 6.0%

7,160 stores

Furniture & Home Decor 4.4%

5,325 stores

Arts & Entertainment 4.0%

4,818 stores

Gifts & Special Occasions 3.7%

4,428 stores

Vehicles & Parts 3.6%

4,290 stores

Visual Distribution

Distribution of top 10 Amazon S3 store categories (December 2025)
Distribution of categories in Amazon S3 e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 26876 22.37%
Health & Beauty 24366 20.28%
Food & Beverages 12024 10.01%
Electronics & Technology 8464 7.05%
Home & Garden 7626 6.35%
Jewelry & Watches 7160 5.96%
Furniture & Home Decor 5325 4.43%
Arts & Entertainment 4818 4.01%
Gifts & Special Occasions 4428 3.69%
Vehicles & Parts 4290 3.57%
Sporting Goods & Outdoor Gear 3934 3.27%
Tools & Hardware 3158 2.63%
Pets & Pet Supplies 2810 2.34%
Business & Industrial 2641 2.20%
Books & Media 2205 1.84%

Payment Providers Distribution

PayPal leads with 26.0% among AI-verified physical stores (22,681 stores) , followed by MasterCard (17.0%) and American Express (15.9%) .

Base: 55,352 AI-verified physical stores with detectable payment providers (27.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.0%

22,681 stores

14,796 stores

13,850 stores

9,113 stores

4,752 stores

4,644 stores

VISA 4.5%

3,883 stores

3,762 stores

1,920 stores

1,701 stores

Visual Distribution

Distribution of top 10 Amazon S3 payment providers (December 2025)
Distribution of payment providers in Amazon S3 e-commerce stores
Payment Provider Store Count Market Share
PayPal 22681 25.99%
MasterCard 14796 16.96%
American Express 13850 15.87%
Stripe Connect 9113 10.44%
Klarna 4752 5.45%
Apple Pay 4644 5.32%
VISA 3883 4.45%
Google Pay 3762 4.31%
Mercado Pago 1920 2.20%
Boleto 1701 1.95%
Bolt 1606 1.84%
Bancontact 1373 1.57%
JCB 1070 1.23%
iDEAL 1067 1.22%
Mollie 1039 1.19%

Shipping Carriers Distribution

UPS leads with 16.3% among AI-verified physical stores (7,563 stores) , followed by DHL (15.1%) and USPS (14.6%) .

Base: 40,821 AI-verified physical stores with detectable shipping carriers (20.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 16.3%

7,563 stores

DHL 15.1%

7,015 stores

USPS 14.6%

6,790 stores

FedEx 10.2%

4,766 stores

DPD 7.3%

3,400 stores

3,267 stores

2,696 stores

GLS 5.3%

2,454 stores

1,614 stores

Estes 3.2%

1,498 stores

Visual Distribution

Distribution of top 10 Amazon S3 shipping carriers (December 2025)
Distribution of shipping carriers in Amazon S3 e-commerce stores
Shipping Carrier Store Count Market Share
UPS 7563 16.26%
DHL 7015 15.08%
USPS 6790 14.59%
FedEx 4766 10.24%
DPD 3400 7.31%
Royal Mail 3267 7.02%
Correios 2696 5.79%
GLS 2454 5.27%
PostNL 1614 3.47%
Estes 1498 3.22%
Australia Post 1344 2.89%
Colissimo 1187 2.55%
Correos 1160 2.49%
TNT 945 2.03%
La Poste 826 1.78%

Store Launch Timeline

Over the past 12 months, 30,192 new stores were launched in Amazon S3 , with the highest activity in 2025-11 (3,040 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.1%

3,040 stores launched

2025-10 10.2%

3,085 stores launched

2025-09 9.3%

2,798 stores launched

2025-08 9.3%

2,806 stores launched

2025-07 8.9%

2,685 stores launched

2025-06 10.3%

3,110 stores launched

2025-05 8.4%

2,534 stores launched

2025-04 7.8%

2,345 stores launched

2025-03 8.4%

2,537 stores launched

2025-02 6.6%

2,007 stores launched

2025-01 7.1%

2,155 stores launched

2024-12 3.6%

1,090 stores launched

Monthly Trend

Monthly store launches in Amazon S3 (December 2025)
Monthly store launches in Amazon S3 over the past 12 months
Month Stores Launched Percentage
2025-11 3040 10.07%
2025-10 3085 10.22%
2025-09 2798 9.27%
2025-08 2806 9.29%
2025-07 2685 8.89%
2025-06 3110 10.30%
2025-05 2534 8.39%
2025-04 2345 7.77%
2025-03 2537 8.40%
2025-02 2007 6.65%
2025-01 2155 7.14%
2024-12 1090 3.61%

Active Stores by Launch Year

Currently, 159,821 active stores in Amazon S3 are tracked in our database , with the most stores launched in 2025 (29,119 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.2%

29,119 active stores

2024 10.1%

16,157 active stores

2023 6.7%

10,771 active stores

2022 6.2%

9,861 active stores

2021 7.7%

12,233 active stores

2020 8.7%

13,842 active stores

2019 5.4%

8,669 active stores

2018 5.5%

8,827 active stores

2017 4.6%

7,406 active stores

2016 2.8%

4,535 active stores

2015 2.4%

3,899 active stores

2014 2.4%

3,819 active stores

2013 2.8%

4,484 active stores

2012 1.8%

2,855 active stores

2011 1.8%

2,828 active stores

Distribution by Launch Year

Active stores in Amazon S3 by original launch year (December 2025)
Active stores in Amazon S3 by launch year
Launch Year Active Stores Percentage
2025 29119 18.22%
2024 16157 10.11%
2023 10771 6.74%
2022 9861 6.17%
2021 12233 7.65%
2020 13842 8.66%
2019 8669 5.42%
2018 8827 5.52%
2017 7406 4.63%
2016 4535 2.84%
2015 3899 2.44%
2014 3819 2.39%
2013 4484 2.81%
2012 2855 1.79%
2011 2828 1.77%
2010 2477 1.55%
2009 2280 1.43%
2008 1905 1.19%
2007 1697 1.06%
2006 1336 0.84%
2005 1173 0.73%
2004 1479 0.93%
2003 1253 0.78%
2002 1237 0.77%
2001 1490 0.93%
2000 1297 0.81%
1999 1117 0.70%
1998 843 0.53%
1997 493 0.31%
1996 358 0.22%
1995 81 0.05%

Social Media Usage

Facebook leads with 29.9% among stores with at least one detectable social profile (104,425 stores) , followed by Instagram (29.7%) and YouTube (10.9%) .

Base: 149,002 stores with any detectable social profile (74.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.9%

104,425 stores

Instagram 29.7%

103,811 stores

YouTube 10.9%

38,064 stores

Twitter 7.5%

26,192 stores

TikTok 5.9%

20,472 stores

Pinterest 5.6%

19,688 stores

LinkedIn 4.7%

16,594 stores

WhatsApp 3.1%

10,964 stores

X 2.5%

8,692 stores

Vimeo 0.2%

667 stores

Visual Distribution

Distribution of social media platforms in Amazon S3 (December 2025)
Distribution of social media platforms in Amazon S3 e-commerce stores
Social Platform Store Count Market Share
Facebook 104425 29.87%
Instagram 103811 29.70%
YouTube 38064 10.89%
Twitter 26192 7.49%
TikTok 20472 5.86%
Pinterest 19688 5.63%
LinkedIn 16594 4.75%
WhatsApp 10964 3.14%
X 8692 2.49%
Vimeo 667 0.19%

Geographic Distribution

United States leads with 26.1% (29,710 AI-verified stores) , followed by United Kingdom (9.5%) and Colombia (9.2%) .

Base: 113,807 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

29,710 AI-verified stores

10,776 AI-verified stores

10,442 AI-verified stores

7,230 AI-verified stores

Italy 5.5%

6,235 AI-verified stores

6,052 AI-verified stores

5,655 AI-verified stores

Spain 4.7%

5,317 AI-verified stores

4,242 AI-verified stores

India 3.2%

3,668 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon S3 (December 2025)
Geographic distribution of stores using Amazon S3
Country AI-Verified Store Count Market Share
United States 29710 26.11%
United Kingdom 10776 9.47%
Colombia 10442 9.18%
Brazil 7230 6.35%
Italy 6235 5.48%
France 6052 5.32%
Netherlands 5655 4.97%
Spain 5317 4.67%
Australia 4242 3.73%
India 3668 3.22%
Canada 3639 3.20%
Germany 3420 3.01%
Chile 3407 2.99%
Japan 2464 2.17%
Mexico 2409 2.12%
South Africa 2312 2.03%
Poland 2185 1.92%
Sweden 1606 1.41%
Argentina 1605 1.41%
Greece 1433 1.26%

Dataset Coverage

Field Rows count Coverage
Website 200.5k 100.00%
Emails 114.4k 57.09%
Phones 53.4k 26.64%
Ecommerce platform 199.2k 99.36%
Couriers 40.8k 20.36%
Payment Providers 55.4k 27.61%
Categories 142.9k 71.27%
Social Media 149.0k 74.33%

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Frequently Asked Questions

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Our database covers over 162.1k Amazon S3 physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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