ShopWired Market Share & Real Store Usage

Explore 1.1k verified e-commerce stores built on ShopWired. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 1.1k domains. 1.1k verified as active stores with physical delivery.

Verified stores
1.1k
active stores with physical delivery
Top country
United Kingdom
952 verified stores
Top payment signal
MasterCard
701 stores detected
Top carrier signal
Royal Mail
480 stores detected
Top category
Sporting Goods & Outdoor Gear
120 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

1.1k verified active stores out of 1.1k detected · 96.7% verification rate

Categories Distribution

Sporting Goods & Outdoor Gear stores with 12.0% of all stores (120 stores) , followed by Food & Beverages (10.2%) and Clothing & Accessories (9.4%) .

Base: 1,002 AI-verified stores with physical delivery and detected product categories (91.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Sporting Goods & Outdoor Gear 12.0%

120 stores

Food & Beverages 10.2%

102 stores

Clothing & Accessories 9.4%

94 stores

Toys & Games 9.0%

90 stores

Health & Beauty 8.5%

85 stores

Arts & Entertainment 8.0%

80 stores

Gifts & Special Occasions 6.9%

69 stores

Home & Garden 6.7%

67 stores

Vehicles & Parts 6.6%

66 stores

Tools & Hardware 6.5%

65 stores

Visual Distribution

Distribution of top 10 ShopWired store categories (June 2026)
Distribution of categories in ShopWired e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 120 11.98%
Food & Beverages 102 10.18%
Clothing & Accessories 94 9.38%
Toys & Games 90 8.98%
Health & Beauty 85 8.48%
Arts & Entertainment 80 7.98%
Gifts & Special Occasions 69 6.89%
Home & Garden 67 6.69%
Vehicles & Parts 66 6.59%
Tools & Hardware 65 6.49%

Payment Providers Distribution

MasterCard stores with 61.2% among AI-verified physical stores (701 stores) , followed by PayPal (13.7%) and Stripe Connect (6.8%) .

Base: 841 AI-verified physical stores with detectable payment providers (74.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

701 stores

PayPal 13.7%

157 stores

78 stores

Bolt 3.4%

39 stores

35 stores

32 stores

28 stores

23 stores

JCB 1.1%

13 stores

12 stores

Visual Distribution

Distribution of top 10 ShopWired payment providers (June 2026)
Distribution of payment providers in ShopWired e-commerce stores
Payment Provider Store Count Market Share
MasterCard 701 61.17%
PayPal 157 13.70%
Stripe Connect 78 6.81%
Bolt 39 3.40%
American Express 35 3.05%
Klarna 32 2.79%
Apple Pay 28 2.44%
Google Pay 23 2.01%
JCB 13 1.13%
Worldpay 12 1.05%

Shipping Carriers Distribution

Royal Mail stores with 53.3% among AI-verified physical stores (480 stores) , followed by DPD (10.6%) and UPS (8.2%) .

Base: 561 AI-verified physical stores with detectable shipping carriers (49.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

480 stores

DPD 10.6%

95 stores

UPS 8.2%

74 stores

DHL 7.7%

69 stores

FedEx 5.0%

45 stores

Evri 4.6%

41 stores

23 stores

21 stores

USPS 1.3%

12 stores

Yodel 1.1%

10 stores

Visual Distribution

Distribution of top 10 ShopWired shipping carriers (June 2026)
Distribution of shipping carriers in ShopWired e-commerce stores
Shipping Carrier Store Count Market Share
Royal Mail 480 53.33%
DPD 95 10.56%
UPS 74 8.22%
DHL 69 7.67%
FedEx 45 5.00%
Evri 41 4.56%
Parcel Force 23 2.56%
Hermes 21 2.33%
USPS 12 1.33%
Yodel 10 1.11%

Store Launch Timeline

Over the past 12 months, 45 new stores were launched in ShopWired , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 15.6%

7 stores launched

2026-04 4.4%

2 stores launched

2026-03 11.1%

5 stores launched

2026-02 11.1%

5 stores launched

2026-01 6.7%

3 stores launched

2025-12 15.6%

7 stores launched

2025-11 4.4%

2 stores launched

2025-10 4.4%

2 stores launched

2025-09 2.2%

1 stores launched

2025-08 13.3%

6 stores launched

2025-07 4.4%

2 stores launched

2025-06 6.7%

3 stores launched

Monthly Trend

Monthly store launches in ShopWired (June 2026)
Monthly store launches in ShopWired over the past 12 months
Month Stores Launched Percentage
2026-05 7 15.56%
2026-04 2 4.44%
2026-03 5 11.11%
2026-02 5 11.11%
2026-01 3 6.67%
2025-12 7 15.56%
2025-11 2 4.44%
2025-10 2 4.44%
2025-09 1 2.22%
2025-08 6 13.33%
2025-07 2 4.44%
2025-06 3 6.67%

Active Stores by Launch Year

Currently, 1,081 active stores in ShopWired are tracked in our database , with the most stores launched in 2026 (22 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.0%

22 active stores

2025 4.6%

50 active stores

2024 6.1%

66 active stores

2023 7.0%

76 active stores

2022 9.1%

98 active stores

2021 9.3%

101 active stores

2020 10.2%

110 active stores

2019 3.4%

37 active stores

2018 5.6%

60 active stores

2017 4.1%

44 active stores

2016 2.1%

23 active stores

2015 2.2%

24 active stores

2014 3.2%

35 active stores

2013 3.6%

39 active stores

2012 3.1%

33 active stores

Distribution by Launch Year

Active stores in ShopWired by original launch year (June 2026)
Active stores in ShopWired by launch year
Launch Year Active Stores Percentage
2026 22 2.04%
2025 50 4.63%
2024 66 6.11%
2023 76 7.03%
2022 98 9.07%
2021 101 9.34%
2020 110 10.18%
2019 37 3.42%
2018 60 5.55%
2017 44 4.07%
2016 23 2.13%
2015 24 2.22%
2014 35 3.24%
2013 39 3.61%
2012 33 3.05%

Social Media Usage

Facebook stores with 33.2% among stores with at least one detectable social profile (654 stores) , followed by Instagram (30.0%) and YouTube (10.7%) .

Base: 771 stores with any detectable social profile (68.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.2%

654 stores

Instagram 30.0%

591 stores

YouTube 10.7%

210 stores

Twitter 10.6%

209 stores

LinkedIn 7.6%

149 stores

Pinterest 3.3%

66 stores

TikTok 2.3%

46 stores

X 2.0%

40 stores

WhatsApp 0.3%

5 stores

Vimeo 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in ShopWired (June 2026)
Distribution of social media platforms in ShopWired e-commerce stores
Social Platform Store Count Market Share
Facebook 654 33.18%
Instagram 591 29.98%
YouTube 210 10.65%
Twitter 209 10.60%
LinkedIn 149 7.56%
Pinterest 66 3.35%
TikTok 46 2.33%
X 40 2.03%
WhatsApp 5 0.25%
Vimeo 1 0.05%

Geographic Distribution

United Kingdom stores with 88.6% (952 AI-verified stores) , followed by United States (8.1%) and Denmark (0.6%) .

Base: 1,074 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

952 AI-verified stores

87 AI-verified stores

6 AI-verified stores

6 AI-verified stores

4 AI-verified stores

2 AI-verified stores

Italy 0.2%

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using ShopWired (June 2026)
Geographic distribution of stores using ShopWired
Country AI-Verified Store Count Market Share
United Kingdom 952 88.64%
United States 87 8.10%
Denmark 6 0.56%
Ireland 6 0.56%
Jersey 4 0.37%
South Africa 2 0.19%
Italy 2 0.19%
Slovakia 2 0.19%
Cyprus 2 0.19%
Germany 1 0.09%

Data Coverage

Field Rows count Coverage
Website 1.1k 100.00%
Emails 982.0 86.83%
Phones 533.0 47.13%
Ecommerce platform 1.1k 100.00%
Couriers 561.0 49.60%
Payment Providers 841.0 74.36%
Categories 1.0k 91.87%
Social Media 771.0 68.17%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the ShopWired e-commerce landscape:

Analyze 1.1k verified e-commerce stores on ShopWired - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across ShopWired e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the ShopWired e-commerce intelligence?

We track 1.1k verified ShopWired e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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