ShopWired Market Share & Real Store Usage

Explore 1.1k verified e-commerce stores built on ShopWired. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 1.2k domains. 1.1k verified as active stores with physical delivery.

Verified stores
1.1k
active stores with physical delivery
Top country
United Kingdom
988 verified stores
Top payment signal
MasterCard
672 stores detected
Top carrier signal
Royal Mail
491 stores detected
Top category
Sporting Goods & Outdoor Gear
116 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

1.1k verified active stores out of 1.2k detected · 96.6% verification rate

Categories Distribution

Sporting Goods & Outdoor Gear stores with 11.0% of all stores (116 stores) , followed by Clothing & Accessories (10.2%) and Food & Beverages (10.0%) .

Base: 1,052 AI-verified stores with physical delivery and detected product categories (92.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Sporting Goods & Outdoor Gear 11.0%

116 stores

Clothing & Accessories 10.2%

107 stores

Food & Beverages 10.0%

105 stores

Toys & Games 9.9%

104 stores

Health & Beauty 8.7%

91 stores

Arts & Entertainment 8.0%

84 stores

Gifts & Special Occasions 7.0%

74 stores

Home & Garden 6.7%

71 stores

Tools & Hardware 6.7%

70 stores

Vehicles & Parts 5.9%

62 stores

Visual Distribution

Distribution of top 10 ShopWired store categories (May 2026)
Distribution of categories in ShopWired e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 116 11.03%
Clothing & Accessories 107 10.17%
Food & Beverages 105 9.98%
Toys & Games 104 9.89%
Health & Beauty 91 8.65%
Arts & Entertainment 84 7.98%
Gifts & Special Occasions 74 7.03%
Home & Garden 71 6.75%
Tools & Hardware 70 6.65%
Vehicles & Parts 62 5.89%

Payment Providers Distribution

MasterCard stores with 62.7% among AI-verified physical stores (672 stores) , followed by PayPal (13.3%) and Stripe Connect (6.9%) .

Base: 808 AI-verified physical stores with detectable payment providers (68.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

672 stores

PayPal 13.3%

142 stores

74 stores

Bolt 3.2%

34 stores

31 stores

30 stores

24 stores

19 stores

JCB 1.0%

11 stores

VISA 0.9%

10 stores

Visual Distribution

Distribution of top 10 ShopWired payment providers (May 2026)
Distribution of payment providers in ShopWired e-commerce stores
Payment Provider Store Count Market Share
MasterCard 672 62.75%
PayPal 142 13.26%
Stripe Connect 74 6.91%
Bolt 34 3.17%
Klarna 31 2.89%
American Express 30 2.80%
Apple Pay 24 2.24%
Google Pay 19 1.77%
JCB 11 1.03%
VISA 10 0.93%

Shipping Carriers Distribution

Royal Mail stores with 53.8% among AI-verified physical stores (491 stores) , followed by DPD (10.4%) and UPS (8.0%) .

Base: 580 AI-verified physical stores with detectable shipping carriers (49.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

491 stores

DPD 10.4%

95 stores

UPS 8.0%

73 stores

DHL 7.6%

69 stores

FedEx 5.3%

48 stores

Evri 4.2%

38 stores

24 stores

20 stores

USPS 1.4%

13 stores

TNT 1.1%

10 stores

Visual Distribution

Distribution of top 10 ShopWired shipping carriers (May 2026)
Distribution of shipping carriers in ShopWired e-commerce stores
Shipping Carrier Store Count Market Share
Royal Mail 491 53.84%
DPD 95 10.42%
UPS 73 8.00%
DHL 69 7.57%
FedEx 48 5.26%
Evri 38 4.17%
Parcel Force 24 2.63%
Hermes 20 2.19%
USPS 13 1.43%
TNT 10 1.10%

Store Launch Timeline

Over the past 12 months, 50 new stores were launched in ShopWired , with the highest activity in 2026-04 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 6.0%

3 stores launched

2026-03 10.0%

5 stores launched

2026-02 8.0%

4 stores launched

2026-01 10.0%

5 stores launched

2025-12 14.0%

7 stores launched

2025-11 6.0%

3 stores launched

2025-10 4.0%

2 stores launched

2025-09 6.0%

3 stores launched

2025-08 10.0%

5 stores launched

2025-07 4.0%

2 stores launched

2025-06 20.0%

10 stores launched

2025-05 2.0%

1 stores launched

Monthly Trend

Monthly store launches in ShopWired (May 2026)
Monthly store launches in ShopWired over the past 12 months
Month Stores Launched Percentage
2026-04 3 6.00%
2026-03 5 10.00%
2026-02 4 8.00%
2026-01 5 10.00%
2025-12 7 14.00%
2025-11 3 6.00%
2025-10 2 4.00%
2025-09 3 6.00%
2025-08 5 10.00%
2025-07 2 4.00%
2025-06 10 20.00%
2025-05 1 2.00%

Active Stores by Launch Year

Currently, 1,124 active stores in ShopWired are tracked in our database , with the most stores launched in 2026 (18 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.6%

18 active stores

2025 4.8%

54 active stores

2024 6.5%

73 active stores

2023 6.9%

77 active stores

2022 9.0%

101 active stores

2021 9.3%

105 active stores

2020 10.1%

114 active stores

2019 3.4%

38 active stores

2018 5.2%

58 active stores

2017 4.4%

49 active stores

2016 2.2%

25 active stores

2015 2.3%

26 active stores

2014 3.1%

35 active stores

2013 3.7%

42 active stores

2012 3.0%

34 active stores

Distribution by Launch Year

Active stores in ShopWired by original launch year (May 2026)
Active stores in ShopWired by launch year
Launch Year Active Stores Percentage
2026 18 1.60%
2025 54 4.80%
2024 73 6.49%
2023 77 6.85%
2022 101 8.99%
2021 105 9.34%
2020 114 10.14%
2019 38 3.38%
2018 58 5.16%
2017 49 4.36%
2016 25 2.22%
2015 26 2.31%
2014 35 3.11%
2013 42 3.74%
2012 34 3.02%

Social Media Usage

Facebook stores with 33.2% among stores with at least one detectable social profile (679 stores) , followed by Instagram (30.0%) and Twitter (10.8%) .

Base: 800 stores with any detectable social profile (68.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.2%

679 stores

Instagram 30.0%

614 stores

Twitter 10.8%

222 stores

YouTube 10.6%

218 stores

LinkedIn 7.4%

151 stores

Pinterest 3.4%

69 stores

TikTok 2.4%

49 stores

X 1.9%

39 stores

WhatsApp 0.2%

5 stores

Vimeo 0.0%

1 stores

Visual Distribution

Distribution of social media platforms in ShopWired (May 2026)
Distribution of social media platforms in ShopWired e-commerce stores
Social Platform Store Count Market Share
Facebook 679 33.17%
Instagram 614 30.00%
Twitter 222 10.85%
YouTube 218 10.65%
LinkedIn 151 7.38%
Pinterest 69 3.37%
TikTok 49 2.39%
X 39 1.91%
WhatsApp 5 0.24%
Vimeo 1 0.05%

Geographic Distribution

United Kingdom stores with 88.7% (988 AI-verified stores) , followed by United States (7.8%) and Ireland (0.9%) .

Base: 1,114 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

988 AI-verified stores

87 AI-verified stores

10 AI-verified stores

6 AI-verified stores

3 AI-verified stores

3 AI-verified stores

Italy 0.2%

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

India 0.1%

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using ShopWired (May 2026)
Geographic distribution of stores using ShopWired
Country AI-Verified Store Count Market Share
United Kingdom 988 88.69%
United States 87 7.81%
Ireland 10 0.90%
Denmark 6 0.54%
Jersey 3 0.27%
South Africa 3 0.27%
Italy 2 0.18%
Cyprus 2 0.18%
Austria 2 0.18%
India 1 0.09%

Data Coverage

Field Rows count Coverage
Website 1.2k 100.00%
Emails 1.0k 85.56%
Phones 542.0 46.05%
Ecommerce platform 1.2k 100.00%
Couriers 580.0 49.28%
Payment Providers 808.0 68.65%
Categories 1.1k 92.44%
Social Media 800.0 67.97%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the ShopWired e-commerce landscape:

Analyze 1.1k verified e-commerce stores on ShopWired - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across ShopWired e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the ShopWired e-commerce intelligence?

We track 1.1k verified ShopWired e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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