Amplitude Technology Adoption in E-commerce
Discover 2.1k e-commerce stores using Amplitude. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 86.5% of stores with physical delivery (1,792 stores) , followed by Custom (7.0%) and Shopify (5.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,792 stores
144 stores
103 stores
6 stores
4 stores
4 stores
4 stores
3 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1792 | 86.53% |
| Custom | 144 | 6.95% |
| Shopify | 103 | 4.97% |
| Wix eCommerce | 6 | 0.29% |
| 4Partners CMS | 4 | 0.19% |
| PrestaShop | 4 | 0.19% |
| Magento | 4 | 0.19% |
| BigCommerce | 3 | 0.14% |
| OpenCart | 2 | 0.10% |
| Shoptet | 2 | 0.10% |
| 1C-Bitrix | 2 | 0.10% |
| Squarespace Commerce | 2 | 0.10% |
| Shopify, Haravan | 1 | 0.05% |
| Shopify, Zoorix | 1 | 0.05% |
| Upgates | 1 | 0.05% |
All Stores Distribution
WooCommerce holds 87.6% share of all Amplitude e-commerce stores (2,455) , with Custom at 5.1% and Shopify at 4.6% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,455 stores
144 stores
128 stores
21 stores
4 stores
6 stores
5 stores
3 stores
2 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2455 | 87.65% |
| Custom | 144 | 5.14% |
| Shopify | 128 | 4.57% |
| Wix eCommerce | 21 | 0.75% |
| 4Partners CMS | 4 | 0.14% |
| PrestaShop | 6 | 0.21% |
| Magento | 5 | 0.18% |
| BigCommerce | 3 | 0.11% |
| OpenCart | 2 | 0.07% |
| Shoptet | 2 | 0.07% |
| 1C-Bitrix | 7 | 0.25% |
| Squarespace Commerce | 21 | 0.75% |
| Shopify, Haravan | 1 | 0.04% |
| Shopify, Zoorix | 1 | 0.04% |
| Upgates | 1 | 0.04% |
Categories Distribution
Clothing & Accessories leads with 25.1% of all stores (448 stores) , followed by Health & Beauty (14.9%) and Jewelry & Watches (8.0%) .
Top 10 Categories
448 stores
266 stores
143 stores
130 stores
102 stores
100 stores
82 stores
78 stores
74 stores
71 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 448 | 25.13% |
| Health & Beauty | 266 | 14.92% |
| Jewelry & Watches | 143 | 8.02% |
| Electronics & Technology | 130 | 7.29% |
| Food & Beverages | 102 | 5.72% |
| Home & Garden | 100 | 5.61% |
| Pets & Pet Supplies | 82 | 4.60% |
| Tools & Hardware | 78 | 4.37% |
| Furniture & Home Decor | 74 | 4.15% |
| Arts & Entertainment | 71 | 3.98% |
| Vehicles & Parts | 70 | 3.93% |
| Gifts & Special Occasions | 61 | 3.42% |
| Baby & Toddler | 59 | 3.31% |
| Toys & Games | 51 | 2.86% |
| Sporting Goods & Outdoor Gear | 48 | 2.69% |
Payment Providers Distribution
Stripe Connect leads with 24.6% among AI-verified physical stores (60 stores) , followed by Bolt (16.0%) and Paddle (11.1%) .
Base: 217 AI-verified physical stores with detectable payment providers (7.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
60 stores
39 stores
27 stores
25 stores
19 stores
15 stores
14 stores
12 stores
8 stores
7 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Stripe Connect | 60 | 24.59% |
| Bolt | 39 | 15.98% |
| Paddle | 27 | 11.07% |
| MasterCard | 25 | 10.25% |
| PayPal | 19 | 7.79% |
| American Express | 15 | 6.15% |
| VISA | 14 | 5.74% |
| Apple Pay | 12 | 4.92% |
| JCB | 8 | 3.28% |
| Google Pay | 7 | 2.87% |
| Amazon Pay | 5 | 2.05% |
| Klarna | 4 | 1.64% |
| Affirm | 4 | 1.64% |
| BitCoin | 3 | 1.23% |
| Hipercard | 2 | 0.82% |
Shipping Carriers Distribution
UPS leads with 18.6% among AI-verified physical stores (18 stores) , followed by USPS (15.5%) and Hermes (11.3%) .
Base: 100 AI-verified physical stores with detectable shipping carriers (3.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 18 | 18.56% |
| USPS | 15 | 15.46% |
| Hermes | 11 | 11.34% |
| DHL | 8 | 8.25% |
| FedEx | 8 | 8.25% |
| Royal Mail | 7 | 7.22% |
| GLS | 6 | 6.19% |
| Speedy | 5 | 5.15% |
| TNT | 4 | 4.12% |
| DPD | 3 | 3.09% |
| Почта России | 3 | 3.09% |
| СДЭК | 3 | 3.09% |
| InPost | 2 | 2.06% |
| ASM | 2 | 2.06% |
| Correos | 2 | 2.06% |
Store Launch Timeline
Over the past 12 months, 654 new stores were launched in Amplitude , with the highest activity in 2025-11 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
4 stores launched
2 stores launched
7 stores launched
3 stores launched
8 stores launched
6 stores launched
13 stores launched
589 stores launched
7 stores launched
6 stores launched
5 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 4 | 0.61% |
| 2025-10 | 4 | 0.61% |
| 2025-09 | 2 | 0.31% |
| 2025-08 | 7 | 1.07% |
| 2025-07 | 3 | 0.46% |
| 2025-06 | 8 | 1.22% |
| 2025-05 | 6 | 0.92% |
| 2025-04 | 13 | 1.99% |
| 2025-03 | 589 | 90.06% |
| 2025-02 | 7 | 1.07% |
| 2025-01 | 6 | 0.92% |
| 2024-12 | 5 | 0.76% |
Active Stores by Launch Year
Currently, 2,072 active stores in Amplitude are tracked in our database , with the most stores launched in 2025 (649 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
649 active stores
1,041 active stores
119 active stores
30 active stores
39 active stores
21 active stores
24 active stores
17 active stores
23 active stores
13 active stores
9 active stores
10 active stores
10 active stores
9 active stores
7 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 649 | 31.32% |
| 2024 | 1041 | 50.24% |
| 2023 | 119 | 5.74% |
| 2022 | 30 | 1.45% |
| 2021 | 39 | 1.88% |
| 2020 | 21 | 1.01% |
| 2019 | 24 | 1.16% |
| 2018 | 17 | 0.82% |
| 2017 | 23 | 1.11% |
| 2016 | 13 | 0.63% |
| 2015 | 9 | 0.43% |
| 2014 | 10 | 0.48% |
| 2013 | 10 | 0.48% |
| 2012 | 9 | 0.43% |
| 2011 | 7 | 0.34% |
| 2010 | 10 | 0.48% |
| 2009 | 4 | 0.19% |
| 2008 | 5 | 0.24% |
| 2007 | 3 | 0.14% |
| 2006 | 2 | 0.10% |
| 2005 | 3 | 0.14% |
| 2004 | 1 | 0.05% |
| 2003 | 2 | 0.10% |
| 2002 | 1 | 0.05% |
| 2001 | 3 | 0.14% |
| 2000 | 6 | 0.29% |
| 1999 | 4 | 0.19% |
| 1998 | 4 | 0.19% |
| 1997 | 2 | 0.10% |
| 1996 | 1 | 0.05% |
Geographic Distribution
United States leads with 49.6% (192 AI-verified stores) , followed by India (8.3%) and United Kingdom (5.4%) .
Base: 387 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
192 AI-verified stores
32 AI-verified stores
21 AI-verified stores
17 AI-verified stores
13 AI-verified stores
12 AI-verified stores
11 AI-verified stores
10 AI-verified stores
9 AI-verified stores
9 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 192 | 49.61% |
| India | 32 | 8.27% |
| United Kingdom | 21 | 5.43% |
| South Korea | 17 | 4.39% |
| Ukraine | 13 | 3.36% |
| Japan | 12 | 3.10% |
| Vietnam | 11 | 2.84% |
| Australia | 10 | 2.58% |
| Canada | 9 | 2.33% |
| Russia | 9 | 2.33% |
| Mexico | 7 | 1.81% |
| South Africa | 7 | 1.81% |
| Colombia | 7 | 1.81% |
| Turkey | 6 | 1.55% |
| Chile | 6 | 1.55% |
| Croatia | 6 | 1.55% |
| China | 6 | 1.55% |
| Italy | 6 | 1.55% |
| Indonesia | 5 | 1.29% |
| France | 5 | 1.29% |
Featured Stores
Discover the strongest performers and newest entrants in Amplitude's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
OpenCart
Shopify
WooCommerce — Arts & Entertainment
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.8k | 100.00% |
| Emails | 317.0 | 11.15% |
| Phones | 131.0 | 4.61% |
| Ecommerce platform | 2.8k | 99.47% |
| Couriers | 100.0 | 3.52% |
| Payment Providers | 217.0 | 7.64% |
| Categories | 2.0k | 70.65% |
| Social Media | 482.0 | 16.96% |
Starter Package
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Get instant access to our database
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Maximize Your ROI
Use our detailed Amplitude E-commerce Database to:
Gain actionable insights into 2.1k physical stores in Amplitude.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Amplitude online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
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- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Amplitude E-commerce Database?
-
Our database covers over 2.1k Amplitude physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 23.9% among stores with at least one detectable social profile (266 stores) , followed by Facebook (22.7%) and YouTube (12.9%) .
Base: 482 stores with any detectable social profile (17.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
266 stores
252 stores
143 stores
101 stores
97 stores
90 stores
76 stores
51 stores
34 stores
2 stores
Visual Distribution