Paddle Payment Provider Usage Database

Explore 40.0 e-commerce stores accepting Paddle. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 92.5% of stores with physical delivery (37 stores) , followed by Custom (5.0%) and PrestaShop (2.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

37 stores

2 stores

1 stores

0 stores

0 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Paddle
Platform Stores with Physical Delivery Percentage
WooCommerce 37 92.50%
Custom 2 5.00%
PrestaShop 1 2.50%
Gumroad 0 0.00%
Sellix 0 0.00%
EasyDigitalDownloads, WooCommerce 0 0.00%
Kajabi 0 0.00%
Fastspring, FastSpring 0 0.00%
OpenCart 0 0.00%
Wix eCommerce 0 0.00%
WooCommerce, EasyDigitalDownloads 0 0.00%
EasyDigitalDownloads 0 0.00%
Shopify 0 0.00%
Squarespace Commerce 0 0.00%

All Stores Distribution

WooCommerce holds 80.8% share of all Paddle e-commerce stores (177) , with Custom at 0.9% and PrestaShop at 0.9% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

177 stores

2 stores

2 stores

3 stores

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Paddle
Platform Total Stores Percentage
WooCommerce 177 80.82%
Custom 2 0.91%
PrestaShop 2 0.91%
Gumroad 3 1.37%
Sellix 1 0.46%
EasyDigitalDownloads, WooCommerce 1 0.46%
Kajabi 1 0.46%
Fastspring, FastSpring 2 0.91%
OpenCart 1 0.46%
Wix eCommerce 1 0.46%
WooCommerce, EasyDigitalDownloads 1 0.46%
EasyDigitalDownloads 17 7.76%
Shopify 3 1.37%
Squarespace Commerce 7 3.20%

Categories Distribution

Arts & Entertainment leads with 36.4% of all stores (8 stores) , followed by Vehicles & Parts (31.8%) and Books & Media (9.1%) .

Top 10 Categories

Arts & Entertainment 36.4%

8 stores

Vehicles & Parts 31.8%

7 stores

Books & Media 9.1%

2 stores

Food & Beverages 4.5%

1 stores

Health & Beauty 4.5%

1 stores

Electronics & Technology 4.5%

1 stores

Clothing & Accessories 4.5%

1 stores

Furniture & Home Decor 4.5%

1 stores

Visual Distribution

Distribution of top 10 Paddle store categories (January 2026)
Distribution of categories in Paddle e-commerce stores
Category Number of Stores Percentage
Arts & Entertainment 8 36.36%
Vehicles & Parts 7 31.82%
Books & Media 2 9.09%
Food & Beverages 1 4.55%
Health & Beauty 1 4.55%
Electronics & Technology 1 4.55%
Clothing & Accessories 1 4.55%
Furniture & Home Decor 1 4.55%

Shipping Carriers Distribution

Speedy leads with 100.0% among AI-verified physical stores (1 stores) .

Base: 8 AI-verified physical stores with detectable shipping carriers (3.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Speedy 100.0%

1 stores

Visual Distribution

Distribution of top 10 Paddle shipping carriers (January 2026)
Distribution of shipping carriers in Paddle e-commerce stores
Shipping Carrier Store Count Market Share
Speedy 1 100.00%

Store Launch Timeline

Over the past 12 months, 15 new stores were launched in Paddle , with the highest activity in 2025-12 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 13.3%

2 stores launched

2025-11 13.3%

2 stores launched

2025-09 20.0%

3 stores launched

2025-08 6.7%

1 stores launched

2025-07 13.3%

2 stores launched

2025-05 33.3%

5 stores launched

Monthly Trend

Monthly store launches in Paddle (January 2026)
Monthly store launches in Paddle over the past 12 months
Month Stores Launched Percentage
2025-12 2 13.33%
2025-11 2 13.33%
2025-09 3 20.00%
2025-08 1 6.67%
2025-07 2 13.33%
2025-05 5 33.33%

Active Stores by Launch Year

Currently, 39 active stores in Paddle are tracked in our database , with the most stores launched in 2025 (15 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 38.5%

15 active stores

2024 2.6%

1 active stores

2023 2.6%

1 active stores

2022 10.3%

4 active stores

2021 10.3%

4 active stores

2020 7.7%

3 active stores

2019 2.6%

1 active stores

2018 2.6%

1 active stores

2017 7.7%

3 active stores

2015 2.6%

1 active stores

2011 2.6%

1 active stores

2010 5.1%

2 active stores

2003 2.6%

1 active stores

2002 2.6%

1 active stores

Distribution by Launch Year

Active stores in Paddle by original launch year (January 2026)
Active stores in Paddle by launch year
Launch Year Active Stores Percentage
2025 15 38.46%
2024 1 2.56%
2023 1 2.56%
2022 4 10.26%
2021 4 10.26%
2020 3 7.69%
2019 1 2.56%
2018 1 2.56%
2017 3 7.69%
2015 1 2.56%
2011 1 2.56%
2010 2 5.13%
2003 1 2.56%
2002 1 2.56%

Social Media Usage

Facebook leads with 23.7% among stores with at least one detectable social profile (18 stores) , followed by Pinterest (15.8%) and Instagram (15.8%) .

Base: 121 stores with any detectable social profile (54.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 23.7%

18 stores

Pinterest 15.8%

12 stores

Instagram 15.8%

12 stores

LinkedIn 10.5%

8 stores

YouTube 9.2%

7 stores

Twitter 9.2%

7 stores

X 7.9%

6 stores

Behance 3.9%

3 stores

WhatsApp 2.6%

2 stores

Dribbble 1.3%

1 stores

Visual Distribution

Distribution of social media platforms in Paddle (January 2026)
Distribution of social media platforms in Paddle e-commerce stores
Social Platform Store Count Market Share
Facebook 18 23.68%
Pinterest 12 15.79%
Instagram 12 15.79%
LinkedIn 8 10.53%
YouTube 7 9.21%
Twitter 7 9.21%
X 6 7.89%
Behance 3 3.95%
WhatsApp 2 2.63%
Dribbble 1 1.32%

Geographic Distribution

United States leads with 28.6% (8 AI-verified stores) , followed by Netherlands (14.3%) and Canada (10.7%) .

Base: 28 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

8 AI-verified stores

4 AI-verified stores

Canada 10.7%

3 AI-verified stores

2 AI-verified stores

China 3.6%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Paddle (January 2026)
Geographic distribution of stores using Paddle
Country AI-Verified Store Count Market Share
United States 8 28.57%
Netherlands 4 14.29%
Canada 3 10.71%
United Kingdom 2 7.14%
China 1 3.57%
Nigeria 1 3.57%
Cocos (Keeling) Islands 1 3.57%
Taiwan 1 3.57%
France 1 3.57%
Hong Kong 1 3.57%
Egypt 1 3.57%
Uzbekistan 1 3.57%
Australia 1 3.57%
Algeria 1 3.57%
Poland 1 3.57%
Russia 0 0.00%
United Arab Emirates 0 0.00%
Peru 0 0.00%
Bangladesh 0 0.00%
Spain 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 222.0 100.00%
Emails 107.0 48.20%
Phones 35.0 15.77%
Ecommerce platform 219.0 98.65%
Couriers 8.0 3.60%
Payment Providers 89.0 40.09%
Categories 81.0 36.49%
Social Media 121.0 54.50%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Paddle E-commerce Database?

Our database covers over 40.0 Paddle physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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