Paddle Payment Provider Usage Database

Explore 47.0 e-commerce stores accepting Paddle. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 53.2% of stores with physical delivery (25 stores) , followed by Custom (46.8%) and FastSpring, WooCommerce (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

25 stores

Custom 46.8%

22 stores

0 stores

0 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Paddle
Platform Stores with Physical Delivery Percentage
WooCommerce 25 53.19%
Custom 22 46.81%
FastSpring, WooCommerce 0 0.00%
EasyDigitalDownloads 0 0.00%
Shopify 0 0.00%
OpenCart 0 0.00%
WooCommerce, EasyDigitalDownloads 0 0.00%
Kajabi 0 0.00%
Sellix 0 0.00%
Gumroad 0 0.00%
EasyDigitalDownloads, WooCommerce 0 0.00%
Fastspring, FastSpring 0 0.00%
Squarespace Commerce 0 0.00%
FastSpring, Fastspring 0 0.00%

All Stores Distribution

WooCommerce holds 75.1% share of all Paddle e-commerce stores (166) , with Custom at 10.0% and FastSpring, WooCommerce at 0.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

166 stores

Custom 10.0%

22 stores

16 stores

3 stores

1 stores

1 stores

1 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Paddle
Platform Total Stores Percentage
WooCommerce 166 75.11%
Custom 22 9.95%
FastSpring, WooCommerce 1 0.45%
EasyDigitalDownloads 16 7.24%
Shopify 3 1.36%
OpenCart 1 0.45%
WooCommerce, EasyDigitalDownloads 2 0.90%
Kajabi 1 0.45%
Sellix 1 0.45%
Gumroad 3 1.36%
EasyDigitalDownloads, WooCommerce 1 0.45%
Fastspring, FastSpring 1 0.45%
Squarespace Commerce 2 0.90%
FastSpring, Fastspring 1 0.45%

Categories Distribution

Clothing & Accessories leads with 24.1% of all stores (7 stores) , followed by Books & Media (17.2%) and Vehicles & Parts (17.2%) .

Top 10 Categories

Clothing & Accessories 24.1%

7 stores

Books & Media 17.2%

5 stores

Vehicles & Parts 17.2%

5 stores

Arts & Entertainment 6.9%

2 stores

Tools & Hardware 6.9%

2 stores

Electronics & Technology 6.9%

2 stores

Furniture & Home Decor 6.9%

2 stores

Toys & Games 3.4%

1 stores

Health & Beauty 3.4%

1 stores

Pets & Pet Supplies 3.4%

1 stores

Visual Distribution

Distribution of top 10 Paddle store categories (November 2025)
Distribution of categories in Paddle e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 7 24.14%
Books & Media 5 17.24%
Vehicles & Parts 5 17.24%
Arts & Entertainment 2 6.90%
Tools & Hardware 2 6.90%
Electronics & Technology 2 6.90%
Furniture & Home Decor 2 6.90%
Toys & Games 1 3.45%
Health & Beauty 1 3.45%
Pets & Pet Supplies 1 3.45%
Sporting Goods & Outdoor Gear 1 3.45%

Shipping Carriers Distribution

Speedy leads with 100.0% among AI-verified physical stores (1 stores) .

Base: 8 AI-verified physical stores with detectable shipping carriers (3.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Speedy 100.0%

1 stores

Visual Distribution

Distribution of top 10 Paddle shipping carriers (November 2025)
Distribution of shipping carriers in Paddle e-commerce stores
Shipping Carrier Store Count Market Share
Speedy 1 100.00%

Store Launch Timeline

Over the past 12 months, 13 new stores were launched in Paddle , with the highest activity in 2025-08 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-08 15.4%

2 stores launched

2025-07 7.7%

1 stores launched

2025-06 7.7%

1 stores launched

2025-05 61.5%

8 stores launched

2025-04 7.7%

1 stores launched

Monthly Trend

Monthly store launches in Paddle (November 2025)
Monthly store launches in Paddle over the past 12 months
Month Stores Launched Percentage
2025-08 2 15.38%
2025-07 1 7.69%
2025-06 1 7.69%
2025-05 8 61.54%
2025-04 1 7.69%

Active Stores by Launch Year

Currently, 45 active stores in Paddle are tracked in our database , with the most stores launched in 2025 (13 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 28.9%

13 active stores

2024 4.4%

2 active stores

2022 8.9%

4 active stores

2021 13.3%

6 active stores

2020 13.3%

6 active stores

2019 6.7%

3 active stores

2018 4.4%

2 active stores

2017 6.7%

3 active stores

2015 2.2%

1 active stores

2010 2.2%

1 active stores

2003 4.4%

2 active stores

2002 2.2%

1 active stores

2001 2.2%

1 active stores

Distribution by Launch Year

Active stores in Paddle by original launch year (November 2025)
Active stores in Paddle by launch year
Launch Year Active Stores Percentage
2025 13 28.89%
2024 2 4.44%
2022 4 8.89%
2021 6 13.33%
2020 6 13.33%
2019 3 6.67%
2018 2 4.44%
2017 3 6.67%
2015 1 2.22%
2010 1 2.22%
2003 2 4.44%
2002 1 2.22%
2001 1 2.22%

Social Media Usage

Facebook leads with 23.6% among stores with at least one detectable social profile (17 stores) , followed by Instagram (15.3%) and Twitter (15.3%) .

Base: 117 stores with any detectable social profile (52.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 23.6%

17 stores

Instagram 15.3%

11 stores

Twitter 15.3%

11 stores

YouTube 12.5%

9 stores

Pinterest 11.1%

8 stores

LinkedIn 9.7%

7 stores

X 5.6%

4 stores

SoundCloud 2.8%

2 stores

Vimeo 2.8%

2 stores

WhatsApp 1.4%

1 stores

Visual Distribution

Distribution of social media platforms in Paddle (November 2025)
Distribution of social media platforms in Paddle e-commerce stores
Social Platform Store Count Market Share
Facebook 17 23.61%
Instagram 11 15.28%
Twitter 11 15.28%
YouTube 9 12.50%
Pinterest 8 11.11%
LinkedIn 7 9.72%
X 4 5.56%
SoundCloud 2 2.78%
Vimeo 2 2.78%
WhatsApp 1 1.39%

Geographic Distribution

United States leads with 36.4% (12 AI-verified stores) , followed by United Kingdom (15.2%) and Germany (6.1%) .

Base: 33 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

12 AI-verified stores

5 AI-verified stores

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

Egypt 3.0%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Paddle (November 2025)
Geographic distribution of stores using Paddle
Country AI-Verified Store Count Market Share
United States 12 36.36%
United Kingdom 5 15.15%
Germany 2 6.06%
Canada 2 6.06%
Switzerland 1 3.03%
Egypt 1 3.03%
Cocos (Keeling) Islands 1 3.03%
Nigeria 1 3.03%
Algeria 1 3.03%
Hong Kong 1 3.03%
Netherlands 1 3.03%
Sweden 1 3.03%
Poland 1 3.03%
Norway 1 3.03%
Ireland 1 3.03%
Australia 1 3.03%
Italy 0 0.00%
New Zealand 0 0.00%
Brazil 0 0.00%
Slovakia 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 224.0 100.00%
Emails 99.0 44.20%
Phones 32.0 14.29%
Ecommerce platform 221.0 98.66%
Couriers 8.0 3.57%
Payment Providers 83.0 37.05%
Categories 83.0 37.05%
Social Media 117.0 52.23%

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Frequently Asked Questions

What data is included in the Paddle E-commerce Database?

Our database covers over 47.0 Paddle physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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