Morocco E-commerce Database

Explore 22.2k e-commerce stores in the Morocco. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 40.9% of stores with physical delivery (9,021 stores) , followed by WooCommerce (33.3%) and Custom (10.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 40.9%

9,021 stores

7,347 stores

Custom 10.6%

2,331 stores

YouCan 10.6%

2,327 stores

618 stores

161 stores

86 stores

77 stores

48 stores

33 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Morocco
Platform Stores with Physical Delivery Percentage
Shopify 9021 40.91%
WooCommerce 7347 33.32%
Custom 2331 10.57%
YouCan 2327 10.55%
PrestaShop 618 2.80%
Wix eCommerce 161 0.73%
Magento 86 0.39%
Storeino 77 0.35%
Botble CMS 48 0.22%
Squarespace Commerce 33 0.15%

All Stores Distribution

Shopify holds 35.0% share of all Morocco e-commerce stores (11,652) , with WooCommerce at 43.1% and Custom at 7.0% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 35.0%

11,652 stores

14,358 stores

2,331 stores

3,242 stores

669 stores

699 stores

105 stores

84 stores

93 stores

94 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Morocco
Platform Total Stores Percentage
Shopify 11652 34.96%
WooCommerce 14358 43.08%
Custom 2331 6.99%
YouCan 3242 9.73%
PrestaShop 669 2.01%
Wix eCommerce 699 2.10%
Magento 105 0.32%
Storeino 84 0.25%
Botble CMS 93 0.28%
Squarespace Commerce 94 0.28%

Categories Distribution

Clothing & Accessories leads with 24.9% of all stores (4,278 stores) , followed by Health & Beauty (24.5%) and Electronics & Technology (12.3%) .

Top 10 Categories

Clothing & Accessories 24.9%

4,278 stores

Health & Beauty 24.5%

4,211 stores

Electronics & Technology 12.3%

2,110 stores

Furniture & Home Decor 6.6%

1,134 stores

Food & Beverages 6.4%

1,095 stores

Jewelry & Watches 5.9%

1,014 stores

Home & Garden 5.4%

928 stores

Vehicles & Parts 2.5%

434 stores

Pets & Pet Supplies 1.8%

312 stores

Arts & Entertainment 1.8%

312 stores

Visual Distribution

Distribution of top 10 Morocco store categories (November 2025)
Distribution of categories in Morocco e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 4278 24.90%
Health & Beauty 4211 24.51%
Electronics & Technology 2110 12.28%
Furniture & Home Decor 1134 6.60%
Food & Beverages 1095 6.37%
Jewelry & Watches 1014 5.90%
Home & Garden 928 5.40%
Vehicles & Parts 434 2.53%
Pets & Pet Supplies 312 1.82%
Arts & Entertainment 312 1.82%
Sporting Goods & Outdoor Gear 310 1.80%
Business & Industrial 273 1.59%
Baby & Toddler 265 1.54%
Tools & Hardware 261 1.52%
Toys & Games 242 1.41%

Payment Providers Distribution

PayPal leads with 57.2% among AI-verified physical stores (2,309 stores) , followed by MasterCard (13.2%) and American Express (9.2%) .

Base: 3,133 AI-verified physical stores with detectable payment providers (14.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 57.2%

2,309 stores

534 stores

370 stores

350 stores

VISA 3.9%

158 stores

85 stores

JCB 1.3%

53 stores

38 stores

Bolt 0.9%

38 stores

29 stores

Visual Distribution

Distribution of top 10 Morocco payment providers (November 2025)
Distribution of payment providers in Morocco e-commerce stores
Payment Provider Store Count Market Share
PayPal 2309 57.24%
MasterCard 534 13.24%
American Express 370 9.17%
Stripe Connect 350 8.68%
VISA 158 3.92%
Apple Pay 85 2.11%
JCB 53 1.31%
Google Pay 38 0.94%
Bolt 38 0.94%
Paddle 29 0.72%
BitCoin 24 0.59%
Klarna 22 0.55%
PayPal Credit 9 0.22%
Orange Money 8 0.20%
Mollie 7 0.17%

Shipping Carriers Distribution

DHL leads with 19.9% among AI-verified physical stores (378 stores) , followed by UPS (19.4%) and FedEx (14.7%) .

Base: 1,335 AI-verified physical stores with detectable shipping carriers (6.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 19.9%

378 stores

UPS 19.4%

368 stores

FedEx 14.7%

279 stores

USPS 14.1%

268 stores

114 stores

TNT 3.6%

69 stores

67 stores

65 stores

64 stores

57 stores

Visual Distribution

Distribution of top 10 Morocco shipping carriers (November 2025)
Distribution of shipping carriers in Morocco e-commerce stores
Shipping Carrier Store Count Market Share
DHL 378 19.93%
UPS 368 19.40%
FedEx 279 14.71%
USPS 268 14.13%
Aramex 114 6.01%
TNT 69 3.64%
La Poste 67 3.53%
Hermes 65 3.43%
Chronopost 64 3.37%
ePacket 57 3.00%
4PX 50 2.64%
Colissimo 47 2.48%
Royal Mail 24 1.27%
Speedy 24 1.27%
DPD 23 1.21%

Store Launch Timeline

Over the past 12 months, 8,733 new stores were launched in Morocco , with the highest activity in 2025-10 (1,046 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 12.0%

1,046 stores launched

2025-09 11.1%

969 stores launched

2025-08 10.1%

884 stores launched

2025-07 11.1%

970 stores launched

2025-06 8.7%

763 stores launched

2025-05 9.8%

853 stores launched

2025-04 8.3%

726 stores launched

2025-03 6.4%

560 stores launched

2025-02 6.8%

590 stores launched

2025-01 7.0%

613 stores launched

2024-12 6.2%

540 stores launched

2024-11 2.5%

219 stores launched

Monthly Trend

Monthly store launches in Morocco (November 2025)
Monthly store launches in Morocco over the past 12 months
Month Stores Launched Percentage
2025-10 1046 11.98%
2025-09 969 11.10%
2025-08 884 10.12%
2025-07 970 11.11%
2025-06 763 8.74%
2025-05 853 9.77%
2025-04 726 8.31%
2025-03 560 6.41%
2025-02 590 6.76%
2025-01 613 7.02%
2024-12 540 6.18%
2024-11 219 2.51%

Active Stores by Launch Year

Currently, 19,930 active stores in Morocco are tracked in our database , with the most stores launched in 2025 (8,005 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 40.2%

8,005 active stores

2024 15.8%

3,158 active stores

2023 10.1%

2,015 active stores

2022 7.0%

1,396 active stores

2021 6.2%

1,239 active stores

2020 5.6%

1,121 active stores

2019 3.1%

625 active stores

2018 2.6%

514 active stores

2017 1.9%

376 active stores

2016 1.0%

195 active stores

2015 0.9%

170 active stores

2014 1.0%

192 active stores

2013 1.2%

237 active stores

2012 0.7%

143 active stores

2011 0.6%

118 active stores

Distribution by Launch Year

Active stores in Morocco by original launch year (November 2025)
Active stores in Morocco by launch year
Launch Year Active Stores Percentage
2025 8005 40.17%
2024 3158 15.85%
2023 2015 10.11%
2022 1396 7.00%
2021 1239 6.22%
2020 1121 5.62%
2019 625 3.14%
2018 514 2.58%
2017 376 1.89%
2016 195 0.98%
2015 170 0.85%
2014 192 0.96%
2013 237 1.19%
2012 143 0.72%
2011 118 0.59%
2010 91 0.46%
2009 72 0.36%
2008 63 0.32%
2007 50 0.25%
2006 28 0.14%
2005 23 0.12%
2004 38 0.19%
2003 17 0.09%
2002 17 0.09%
2001 13 0.07%
2000 8 0.04%
1999 3 0.02%
1998 3 0.02%

Social Media Usage

Instagram leads with 30.5% among stores with at least one detectable social profile (9,960 stores) , followed by Facebook (29.1%) and TikTok (9.2%) .

Base: 12,251 stores with any detectable social profile (55.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.5%

9,960 stores

Facebook 29.1%

9,511 stores

TikTok 9.2%

3,005 stores

YouTube 6.7%

2,194 stores

WhatsApp 5.7%

1,863 stores

Pinterest 5.5%

1,812 stores

Twitter 5.2%

1,692 stores

LinkedIn 4.9%

1,609 stores

X 3.0%

997 stores

Vimeo 0.2%

55 stores

Visual Distribution

Distribution of social media platforms in Morocco (November 2025)
Distribution of social media platforms in Morocco e-commerce stores
Social Platform Store Count Market Share
Instagram 9960 30.46%
Facebook 9511 29.09%
TikTok 3005 9.19%
YouTube 2194 6.71%
WhatsApp 1863 5.70%
Pinterest 1812 5.54%
Twitter 1692 5.17%
LinkedIn 1609 4.92%
X 997 3.05%
Vimeo 55 0.17%

Dataset Coverage

Field Rows count Coverage
Website 22.2k 100.00%
Emails 11.7k 52.64%
Phones 3.3k 14.85%
Ecommerce platform 22.2k 100.00%
Couriers 1.3k 6.03%
Payment Providers 3.1k 14.14%
Categories 17.8k 80.24%
Social Media 12.3k 55.31%

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Data Format & Delivery

Available Formats

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Frequently Asked Questions

What data is included in the Morocco E-commerce Database?

Our database covers over 22.2k Morocco physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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