Morocco E-commerce Database

Explore 25.6k e-commerce stores in the Morocco. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 49.0% of stores with physical delivery (12,482 stores) , followed by WooCommerce (31.4%) and YouCan (10.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 49.0%

12,482 stores

8,002 stores

YouCan 10.6%

2,707 stores

1,093 stores

726 stores

197 stores

87 stores

73 stores

61 stores

42 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Morocco
Platform Stores with Physical Delivery Percentage
Shopify 12482 49.01%
WooCommerce 8002 31.42%
YouCan 2707 10.63%
Custom 1093 4.29%
PrestaShop 726 2.85%
Wix eCommerce 197 0.77%
Magento 87 0.34%
Storeino 73 0.29%
Botble CMS 61 0.24%
OpenCart 42 0.16%

All Stores Distribution

Shopify holds 38.4% share of all Morocco e-commerce stores (12,855) , with WooCommerce at 44.5% and YouCan at 8.3% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 38.4%

12,855 stores

14,895 stores

2,790 stores

1,093 stores

765 stores

701 stores

104 stores

76 stores

101 stores

58 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Morocco
Platform Total Stores Percentage
Shopify 12855 38.44%
WooCommerce 14895 44.55%
YouCan 2790 8.34%
Custom 1093 3.27%
PrestaShop 765 2.29%
Wix eCommerce 701 2.10%
Magento 104 0.31%
Storeino 76 0.23%
Botble CMS 101 0.30%
OpenCart 58 0.17%

Categories Distribution

Clothing & Accessories leads with 25.5% of all stores (4,716 stores) , followed by Health & Beauty (24.9%) and Electronics & Technology (12.4%) .

Top 10 Categories

Clothing & Accessories 25.5%

4,716 stores

Health & Beauty 24.9%

4,601 stores

Electronics & Technology 12.4%

2,289 stores

Food & Beverages 6.4%

1,185 stores

Furniture & Home Decor 6.2%

1,149 stores

Jewelry & Watches 6.0%

1,119 stores

Home & Garden 5.0%

933 stores

Arts & Entertainment 2.1%

390 stores

Vehicles & Parts 2.0%

366 stores

Pets & Pet Supplies 1.9%

348 stores

Visual Distribution

Distribution of top 10 Morocco store categories (January 2026)
Distribution of categories in Morocco e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 4716 25.47%
Health & Beauty 4601 24.85%
Electronics & Technology 2289 12.36%
Food & Beverages 1185 6.40%
Furniture & Home Decor 1149 6.21%
Jewelry & Watches 1119 6.04%
Home & Garden 933 5.04%
Arts & Entertainment 390 2.11%
Vehicles & Parts 366 1.98%
Pets & Pet Supplies 348 1.88%
Baby & Toddler 301 1.63%
Sporting Goods & Outdoor Gear 295 1.59%
Toys & Games 290 1.57%
Business & Industrial 287 1.55%
Tools & Hardware 246 1.33%

Payment Providers Distribution

PayPal leads with 58.8% among AI-verified physical stores (2,682 stores) , followed by MasterCard (12.3%) and American Express (9.0%) .

Base: 3,536 AI-verified physical stores with detectable payment providers (13.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 58.8%

2,682 stores

560 stores

411 stores

370 stores

VISA 4.0%

181 stores

105 stores

60 stores

JCB 1.1%

48 stores

Bolt 1.0%

45 stores

27 stores

Visual Distribution

Distribution of top 10 Morocco payment providers (January 2026)
Distribution of payment providers in Morocco e-commerce stores
Payment Provider Store Count Market Share
PayPal 2682 58.80%
MasterCard 560 12.28%
American Express 411 9.01%
Stripe Connect 370 8.11%
VISA 181 3.97%
Apple Pay 105 2.30%
Google Pay 60 1.32%
JCB 48 1.05%
Bolt 45 0.99%
BitCoin 27 0.59%
Klarna 26 0.57%
Paddle 24 0.53%
Orange Money 8 0.18%
Bancontact 7 0.15%
Amazon Pay 7 0.15%

Shipping Carriers Distribution

UPS leads with 21.1% among AI-verified physical stores (444 stores) , followed by DHL (20.0%) and FedEx (14.8%) .

Base: 1,467 AI-verified physical stores with detectable shipping carriers (5.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 21.1%

444 stores

DHL 20.0%

420 stores

FedEx 14.8%

311 stores

USPS 13.5%

284 stores

123 stores

77 stores

TNT 3.5%

73 stores

68 stores

66 stores

62 stores

Visual Distribution

Distribution of top 10 Morocco shipping carriers (January 2026)
Distribution of shipping carriers in Morocco e-commerce stores
Shipping Carrier Store Count Market Share
UPS 444 21.10%
DHL 420 19.96%
FedEx 311 14.78%
USPS 284 13.50%
Aramex 123 5.85%
Hermes 77 3.66%
TNT 73 3.47%
Chronopost 68 3.23%
La Poste 66 3.14%
ePacket 62 2.95%
Colissimo 53 2.52%
4PX 45 2.14%
Speedy 30 1.43%
DPD 25 1.19%
Royal Mail 23 1.09%

Store Launch Timeline

Over the past 12 months, 10,694 new stores were launched in Morocco , with the highest activity in 2025-12 (674 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.3%

674 stores launched

2025-11 10.0%

1,066 stores launched

2025-10 10.9%

1,165 stores launched

2025-09 9.9%

1,054 stores launched

2025-08 9.2%

989 stores launched

2025-07 10.5%

1,119 stores launched

2025-06 8.2%

873 stores launched

2025-05 9.6%

1,023 stores launched

2025-04 8.5%

911 stores launched

2025-03 7.3%

780 stores launched

2025-02 6.8%

731 stores launched

2025-01 2.9%

309 stores launched

Monthly Trend

Monthly store launches in Morocco (January 2026)
Monthly store launches in Morocco over the past 12 months
Month Stores Launched Percentage
2025-12 674 6.30%
2025-11 1066 9.97%
2025-10 1165 10.89%
2025-09 1054 9.86%
2025-08 989 9.25%
2025-07 1119 10.46%
2025-06 873 8.16%
2025-05 1023 9.57%
2025-04 911 8.52%
2025-03 780 7.29%
2025-02 731 6.84%
2025-01 309 2.89%

Active Stores by Launch Year

Currently, 23,144 active stores in Morocco are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

2 active stores

2025 47.6%

11,011 active stores

2024 12.9%

2,975 active stores

2023 9.1%

2,115 active stores

2022 6.4%

1,482 active stores

2021 5.7%

1,316 active stores

2020 5.4%

1,249 active stores

2019 2.9%

666 active stores

2018 2.4%

563 active stores

2017 1.6%

379 active stores

2016 0.8%

189 active stores

2015 0.8%

174 active stores

2014 0.7%

171 active stores

2013 0.9%

215 active stores

2012 0.6%

138 active stores

Distribution by Launch Year

Active stores in Morocco by original launch year (January 2026)
Active stores in Morocco by launch year
Launch Year Active Stores Percentage
2026 2 0.01%
2025 11011 47.58%
2024 2975 12.85%
2023 2115 9.14%
2022 1482 6.40%
2021 1316 5.69%
2020 1249 5.40%
2019 666 2.88%
2018 563 2.43%
2017 379 1.64%
2016 189 0.82%
2015 174 0.75%
2014 171 0.74%
2013 215 0.93%
2012 138 0.60%
2011 121 0.52%
2010 73 0.32%
2009 66 0.29%
2008 56 0.24%
2007 51 0.22%
2006 21 0.09%
2005 16 0.07%
2004 38 0.16%
2003 15 0.06%
2002 17 0.07%
2001 15 0.06%
2000 4 0.02%
1999 4 0.02%
1998 2 0.01%

Social Media Usage

Instagram leads with 31.0% among stores with at least one detectable social profile (11,348 stores) , followed by Facebook (29.1%) and TikTok (10.0%) .

Base: 13,699 stores with any detectable social profile (53.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.0%

11,348 stores

Facebook 29.1%

10,636 stores

TikTok 10.0%

3,660 stores

YouTube 6.7%

2,445 stores

Pinterest 5.6%

2,052 stores

WhatsApp 5.3%

1,939 stores

Twitter 5.0%

1,833 stores

LinkedIn 4.6%

1,695 stores

X 2.6%

952 stores

Vimeo 0.1%

45 stores

Visual Distribution

Distribution of social media platforms in Morocco (January 2026)
Distribution of social media platforms in Morocco e-commerce stores
Social Platform Store Count Market Share
Instagram 11348 31.00%
Facebook 10636 29.06%
TikTok 3660 10.00%
YouTube 2445 6.68%
Pinterest 2052 5.61%
WhatsApp 1939 5.30%
Twitter 1833 5.01%
LinkedIn 1695 4.63%
X 952 2.60%
Vimeo 45 0.12%

Dataset Coverage

Field Rows count Coverage
Website 25.6k 100.00%
Emails 12.5k 48.88%
Phones 3.4k 13.20%
Ecommerce platform 25.6k 100.00%
Couriers 1.5k 5.73%
Payment Providers 3.5k 13.82%
Categories 19.2k 74.94%
Social Media 13.7k 53.52%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the Morocco E-commerce Database?

Our database covers over 25.6k Morocco physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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