Morocco E-commerce Market
Explore 23.3k verified e-commerce stores in the Morocco. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 32.8k with e-commerce signals. 23.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 36.6% of stores with physical delivery (8,410 stores) , followed by Shopify (31.4%) and YouCan (20.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,410 stores
7,206 stores
4,596 stores
1,727 stores
632 stores
144 stores
94 stores
69 stores
61 stores
45 stores
Visual Distribution
8,410 stores
7,206 stores
4,596 stores
1,727 stores
632 stores
144 stores
94 stores
69 stores
61 stores
45 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 8410 | 36.59% |
| Shopify | 7206 | 31.35% |
| YouCan | 4596 | 20.00% |
| Custom | 1727 | 7.51% |
| PrestaShop | 632 | 2.75% |
| Wix eCommerce | 144 | 0.63% |
| Storeino | 94 | 0.41% |
| Magento | 69 | 0.30% |
| Botble CMS | 61 | 0.27% |
| OpenCart | 45 | 0.20% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 51.4% share of all Morocco e-commerce stores (16,610) , with Shopify at 23.6% and YouCan at 14.6% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
16,610 stores
7,616 stores
4,720 stores
1,727 stores
673 stores
600 stores
95 stores
90 stores
114 stores
62 stores
Visual Distribution
16,610 stores
7,616 stores
4,720 stores
1,727 stores
673 stores
600 stores
95 stores
90 stores
114 stores
62 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 16610 | 51.41% |
| Shopify | 7616 | 23.57% |
| YouCan | 4720 | 14.61% |
| Custom | 1727 | 5.35% |
| PrestaShop | 673 | 2.08% |
| Wix eCommerce | 600 | 1.86% |
| Storeino | 95 | 0.29% |
| Magento | 90 | 0.28% |
| Botble CMS | 114 | 0.35% |
| OpenCart | 62 | 0.19% |
Categories Distribution
Health & Beauty stores with 28.1% of all stores (5,551 stores) , followed by Clothing & Accessories (22.7%) and Electronics & Technology (10.7%) .
Base: 19,779 AI-verified stores with physical delivery and detected product categories (85.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,551 stores
4,493 stores
2,123 stores
1,347 stores
1,329 stores
901 stores
736 stores
672 stores
474 stores
433 stores
Visual Distribution
5,551 stores
4,493 stores
2,123 stores
1,347 stores
1,329 stores
901 stores
736 stores
672 stores
474 stores
433 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5551 | 28.07% |
| Clothing & Accessories | 4493 | 22.72% |
| Electronics & Technology | 2123 | 10.73% |
| Home & Garden | 1347 | 6.81% |
| Food & Beverages | 1329 | 6.72% |
| Jewelry & Watches | 901 | 4.56% |
| Furniture & Home Decor | 736 | 3.72% |
| Sporting Goods & Outdoor Gear | 672 | 3.40% |
| Arts & Entertainment | 474 | 2.40% |
| Business & Industrial | 433 | 2.19% |
Payment Providers Distribution
PayPal stores with 73.9% among AI-verified physical stores (3,436 stores) , followed by MasterCard (9.4%) and Stripe Connect (4.8%) .
Base: 3,927 AI-verified physical stores with detectable payment providers (16.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,436 stores
436 stores
221 stores
153 stores
130 stores
80 stores
43 stores
36 stores
32 stores
22 stores
Visual Distribution
3,436 stores
436 stores
221 stores
153 stores
130 stores
80 stores
43 stores
36 stores
32 stores
22 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3436 | 73.92% |
| MasterCard | 436 | 9.38% |
| Stripe Connect | 221 | 4.75% |
| American Express | 153 | 3.29% |
| VISA | 130 | 2.80% |
| Apple Pay | 80 | 1.72% |
| Google Pay | 43 | 0.93% |
| Bolt | 36 | 0.77% |
| JCB | 32 | 0.69% |
| BitCoin | 22 | 0.47% |
Shipping Carriers Distribution
UPS stores with 27.2% among AI-verified physical stores (363 stores) , followed by DHL (21.5%) and FedEx (10.8%) .
Base: 993 AI-verified physical stores with detectable shipping carriers (4.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
363 stores
286 stores
144 stores
91 stores
69 stores
62 stores
62 stores
61 stores
52 stores
43 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 363 | 27.23% |
| DHL | 286 | 21.46% |
| FedEx | 144 | 10.80% |
| Aramex | 91 | 6.83% |
| USPS | 69 | 5.18% |
| TNT | 62 | 4.65% |
| 4PX | 62 | 4.65% |
| Hermes | 61 | 4.58% |
| La Poste | 52 | 3.90% |
| PostNord | 43 | 3.23% |
Store Launch Timeline
Over the past 12 months, 8,513 new stores were launched in Morocco , with the highest activity in 2026-05 (862 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
862 stores launched
886 stores launched
697 stores launched
665 stores launched
809 stores launched
747 stores launched
770 stores launched
735 stores launched
680 stores launched
654 stores launched
711 stores launched
297 stores launched
Monthly Trend
10.1% of last 12 months
10.4% of last 12 months
8.2% of last 12 months
7.8% of last 12 months
9.5% of last 12 months
8.8% of last 12 months
9.0% of last 12 months
8.6% of last 12 months
8.0% of last 12 months
7.7% of last 12 months
8.4% of last 12 months
3.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 862 | 10.13% |
| 2026-04 | 886 | 10.41% |
| 2026-03 | 697 | 8.19% |
| 2026-02 | 665 | 7.81% |
| 2026-01 | 809 | 9.50% |
| 2025-12 | 747 | 8.77% |
| 2025-11 | 770 | 9.04% |
| 2025-10 | 735 | 8.63% |
| 2025-09 | 680 | 7.99% |
| 2025-08 | 654 | 7.68% |
| 2025-07 | 711 | 8.35% |
| 2025-06 | 297 | 3.49% |
Active Stores by Launch Year
Currently, 21,099 active stores in Morocco are tracked in our database , with the most stores launched in 2026 (3,979 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,979 active stores
6,318 active stores
2,569 active stores
1,898 active stores
1,346 active stores
1,195 active stores
1,126 active stores
610 active stores
475 active stores
345 active stores
171 active stores
136 active stores
162 active stores
200 active stores
121 active stores
Distribution by Launch Year
18.9% of tracked active stores
29.9% of tracked active stores
12.2% of tracked active stores
9.0% of tracked active stores
6.4% of tracked active stores
5.7% of tracked active stores
5.3% of tracked active stores
2.9% of tracked active stores
2.3% of tracked active stores
1.6% of tracked active stores
0.8% of tracked active stores
0.6% of tracked active stores
0.8% of tracked active stores
0.9% of tracked active stores
0.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3979 | 18.86% |
| 2025 | 6318 | 29.94% |
| 2024 | 2569 | 12.18% |
| 2023 | 1898 | 9.00% |
| 2022 | 1346 | 6.38% |
| 2021 | 1195 | 5.66% |
| 2020 | 1126 | 5.34% |
| 2019 | 610 | 2.89% |
| 2018 | 475 | 2.25% |
| 2017 | 345 | 1.64% |
| 2016 | 171 | 0.81% |
| 2015 | 136 | 0.64% |
| 2014 | 162 | 0.77% |
| 2013 | 200 | 0.95% |
| 2012 | 121 | 0.57% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Shopify - Clothing & Accessories
YouCan - Health & Beauty
Shopify - Gifts & Special Occasions
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.3k | 100.00% |
| Emails | 9.2k | 39.76% |
| Phones | 9.0k | 38.91% |
| Ecommerce platform | 23.3k | 100.00% |
| Couriers | 993.0 | 4.27% |
| Payment Providers | 3.9k | 16.89% |
| Categories | 20.3k | 87.51% |
| Social Media | 13.3k | 57.14% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Morocco e-commerce landscape:
Analyze 23.3k verified e-commerce stores in Morocco - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Morocco e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Morocco e-commerce intelligence?
-
We track 23.3k verified Morocco e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 31.0% among stores with at least one detectable social profile (10,881 stores) , followed by Facebook (29.3%) and TikTok (10.4%) .
Base: 13,286 stores with any detectable social profile (57.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10,881 stores
10,285 stores
3,644 stores
2,215 stores
2,132 stores
1,727 stores
1,654 stores
1,521 stores
1,002 stores
41 stores
Visual Distribution
10,881 stores
10,285 stores
3,644 stores
2,215 stores
2,132 stores
1,727 stores
1,654 stores
1,521 stores
1,002 stores
41 stores