Morocco E-commerce Market
Explore 25.8k verified e-commerce stores in the Morocco. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 36.5k with e-commerce signals. 25.8k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 36.0% of stores with physical delivery (9,145 stores) , followed by Shopify (32.5%) and YouCan (20.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,145 stores
8,262 stores
5,129 stores
1,745 stores
683 stores
162 stores
106 stores
76 stores
67 stores
50 stores
Visual Distribution
9,145 stores
8,262 stores
5,129 stores
1,745 stores
683 stores
162 stores
106 stores
76 stores
67 stores
50 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 9145 | 35.97% |
| Shopify | 8262 | 32.50% |
| YouCan | 5129 | 20.17% |
| Custom | 1745 | 6.86% |
| PrestaShop | 683 | 2.69% |
| Wix eCommerce | 162 | 0.64% |
| Storeino | 106 | 0.42% |
| Magento | 76 | 0.30% |
| Botble CMS | 67 | 0.26% |
| OpenCart | 50 | 0.20% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 50.7% share of all Morocco e-commerce stores (18,041) , with Shopify at 24.6% and YouCan at 14.8% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
18,041 stores
8,733 stores
5,271 stores
1,745 stores
730 stores
634 stores
108 stores
98 stores
130 stores
67 stores
Visual Distribution
18,041 stores
8,733 stores
5,271 stores
1,745 stores
730 stores
634 stores
108 stores
98 stores
130 stores
67 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 18041 | 50.74% |
| Shopify | 8733 | 24.56% |
| YouCan | 5271 | 14.82% |
| Custom | 1745 | 4.91% |
| PrestaShop | 730 | 2.05% |
| Wix eCommerce | 634 | 1.78% |
| Storeino | 108 | 0.30% |
| Magento | 98 | 0.28% |
| Botble CMS | 130 | 0.37% |
| OpenCart | 67 | 0.19% |
Categories Distribution
Health & Beauty stores with 27.9% of all stores (6,065 stores) , followed by Clothing & Accessories (23.1%) and Electronics & Technology (10.7%) .
Base: 21,752 AI-verified stores with physical delivery and detected product categories (84.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,065 stores
5,028 stores
2,335 stores
1,459 stores
1,448 stores
1,036 stores
801 stores
736 stores
515 stores
460 stores
Visual Distribution
6,065 stores
5,028 stores
2,335 stores
1,459 stores
1,448 stores
1,036 stores
801 stores
736 stores
515 stores
460 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6065 | 27.88% |
| Clothing & Accessories | 5028 | 23.12% |
| Electronics & Technology | 2335 | 10.73% |
| Home & Garden | 1459 | 6.71% |
| Food & Beverages | 1448 | 6.66% |
| Jewelry & Watches | 1036 | 4.76% |
| Furniture & Home Decor | 801 | 3.68% |
| Sporting Goods & Outdoor Gear | 736 | 3.38% |
| Arts & Entertainment | 515 | 2.37% |
| Tools & Hardware | 460 | 2.11% |
Payment Providers Distribution
PayPal stores with 75.2% among AI-verified physical stores (3,988 stores) , followed by MasterCard (9.1%) and Stripe Connect (4.7%) .
Base: 4,535 AI-verified physical stores with detectable payment providers (17.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,988 stores
484 stores
249 stores
170 stores
139 stores
74 stores
45 stores
40 stores
33 stores
23 stores
Visual Distribution
3,988 stores
484 stores
249 stores
170 stores
139 stores
74 stores
45 stores
40 stores
33 stores
23 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3988 | 75.17% |
| MasterCard | 484 | 9.12% |
| Stripe Connect | 249 | 4.69% |
| American Express | 170 | 3.20% |
| VISA | 139 | 2.62% |
| Apple Pay | 74 | 1.39% |
| Bolt | 45 | 0.85% |
| Google Pay | 40 | 0.75% |
| JCB | 33 | 0.62% |
| BitCoin | 23 | 0.43% |
Shipping Carriers Distribution
UPS stores with 27.0% among AI-verified physical stores (411 stores) , followed by DHL (21.8%) and FedEx (11.0%) .
Base: 1,117 AI-verified physical stores with detectable shipping carriers (4.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
411 stores
332 stores
167 stores
97 stores
79 stores
78 stores
77 stores
58 stores
53 stores
51 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 411 | 26.97% |
| DHL | 332 | 21.78% |
| FedEx | 167 | 10.96% |
| Aramex | 97 | 6.36% |
| USPS | 79 | 5.18% |
| Hermes | 78 | 5.12% |
| 4PX | 77 | 5.05% |
| TNT | 58 | 3.81% |
| La Poste | 53 | 3.48% |
| PostNord | 51 | 3.35% |
Store Launch Timeline
Over the past 12 months, 9,656 new stores were launched in Morocco , with the highest activity in 2026-04 (905 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
905 stores launched
827 stores launched
887 stores launched
1,042 stores launched
904 stores launched
921 stores launched
853 stores launched
767 stores launched
729 stores launched
770 stores launched
640 stores launched
411 stores launched
Monthly Trend
9.4% of last 12 months
8.6% of last 12 months
9.2% of last 12 months
10.8% of last 12 months
9.4% of last 12 months
9.5% of last 12 months
8.8% of last 12 months
7.9% of last 12 months
7.5% of last 12 months
8.0% of last 12 months
6.6% of last 12 months
4.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 905 | 9.37% |
| 2026-03 | 827 | 8.56% |
| 2026-02 | 887 | 9.19% |
| 2026-01 | 1042 | 10.79% |
| 2025-12 | 904 | 9.36% |
| 2025-11 | 921 | 9.54% |
| 2025-10 | 853 | 8.83% |
| 2025-09 | 767 | 7.94% |
| 2025-08 | 729 | 7.55% |
| 2025-07 | 770 | 7.97% |
| 2025-06 | 640 | 6.63% |
| 2025-05 | 411 | 4.26% |
Active Stores by Launch Year
Currently, 23,447 active stores in Morocco are tracked in our database , with the most stores launched in 2026 (3,793 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,793 active stores
7,764 active stores
2,864 active stores
2,096 active stores
1,474 active stores
1,317 active stores
1,250 active stores
669 active stores
517 active stores
371 active stores
179 active stores
153 active stores
178 active stores
217 active stores
123 active stores
Distribution by Launch Year
16.2% of tracked active stores
33.1% of tracked active stores
12.2% of tracked active stores
8.9% of tracked active stores
6.3% of tracked active stores
5.6% of tracked active stores
5.3% of tracked active stores
2.9% of tracked active stores
2.2% of tracked active stores
1.6% of tracked active stores
0.8% of tracked active stores
0.7% of tracked active stores
0.8% of tracked active stores
0.9% of tracked active stores
0.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3793 | 16.18% |
| 2025 | 7764 | 33.11% |
| 2024 | 2864 | 12.21% |
| 2023 | 2096 | 8.94% |
| 2022 | 1474 | 6.29% |
| 2021 | 1317 | 5.62% |
| 2020 | 1250 | 5.33% |
| 2019 | 669 | 2.85% |
| 2018 | 517 | 2.20% |
| 2017 | 371 | 1.58% |
| 2016 | 179 | 0.76% |
| 2015 | 153 | 0.65% |
| 2014 | 178 | 0.76% |
| 2013 | 217 | 0.93% |
| 2012 | 123 | 0.52% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Clothing & Accessories
YouCan - Books & Media
Shopify - Health & Beauty
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 25.8k | 100.00% |
| Emails | 10.8k | 42.02% |
| Phones | 10.1k | 39.32% |
| Ecommerce platform | 25.8k | 100.00% |
| Couriers | 1.1k | 4.33% |
| Payment Providers | 4.5k | 17.59% |
| Categories | 22.4k | 86.83% |
| Social Media | 14.5k | 56.10% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Morocco e-commerce landscape:
Analyze 25.8k verified e-commerce stores in Morocco - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Morocco e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Morocco e-commerce intelligence?
-
We track 25.8k verified Morocco e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.9% among stores with at least one detectable social profile (11,793 stores) , followed by Facebook (29.3%) and TikTok (10.3%) .
Base: 14,462 stores with any detectable social profile (56.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11,793 stores
11,172 stores
3,914 stores
2,429 stores
2,337 stores
1,928 stores
1,776 stores
1,680 stores
1,111 stores
40 stores
Visual Distribution
11,793 stores
11,172 stores
3,914 stores
2,429 stores
2,337 stores
1,928 stores
1,776 stores
1,680 stores
1,111 stores
40 stores