Morocco E-commerce Market
Explore 32.9k verified e-commerce stores in the Morocco. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 44.5k with e-commerce signals. 32.9k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
YouCan stores with 30.4% of stores with physical delivery (9,998 stores) , followed by WooCommerce (27.3%) and Shopify (26.5%) .
Base: 32,919 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,998 stores
8,997 stores
8,724 stores
3,573 stores
606 stores
185 stores
135 stores
122 stores
97 stores
70 stores
Visual Distribution
9,998 stores
8,997 stores
8,724 stores
3,573 stores
606 stores
185 stores
135 stores
122 stores
97 stores
70 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| YouCan | 9998 | 30.37% |
| WooCommerce | 8997 | 27.33% |
| Shopify | 8724 | 26.50% |
| Custom | 3573 | 10.85% |
| PrestaShop | 606 | 1.84% |
| Odoo | 185 | 0.56% |
| Wix eCommerce | 135 | 0.41% |
| Storeino | 122 | 0.37% |
| SureCart, WooCommerce | 97 | 0.29% |
| Magento | 70 | 0.21% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
YouCan holds 22.8% share of detected Morocco e-commerce signals (10,138) , with WooCommerce at 39.0% and Shopify at 22.6% (October 2026) .
Base: 44,508 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
10,138 websites
17,345 websites
10,064 websites
3,711 websites
767 websites
220 websites
925 websites
132 websites
134 websites
119 websites
Visual Distribution
10,138 websites
17,345 websites
10,064 websites
3,711 websites
767 websites
220 websites
925 websites
132 websites
134 websites
119 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| YouCan | 10138 | 22.78% |
| WooCommerce | 17345 | 38.97% |
| Shopify | 10064 | 22.61% |
| Custom | 3711 | 8.34% |
| PrestaShop | 767 | 1.72% |
| Odoo | 220 | 0.49% |
| Wix eCommerce | 925 | 2.08% |
| Storeino | 132 | 0.30% |
| SureCart, WooCommerce | 134 | 0.30% |
| Magento | 119 | 0.27% |
Categories Distribution
Health & Beauty stores with 24.2% of all stores (7,966 stores) , followed by Clothing & Accessories (20.4%) and Electronics & Technology (8.4%) .
Base: 32,919 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
7,966 stores
6,724 stores
2,766 stores
1,824 stores
1,790 stores
1,292 stores
965 stores
837 stores
612 stores
534 stores
Visual Distribution
7,966 stores
6,724 stores
2,766 stores
1,824 stores
1,790 stores
1,292 stores
965 stores
837 stores
612 stores
534 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 7966 | 24.20% |
| Clothing & Accessories | 6724 | 20.43% |
| Electronics & Technology | 2766 | 8.40% |
| Home & Garden | 1824 | 5.54% |
| Food & Beverages | 1790 | 5.44% |
| Jewelry & Watches | 1292 | 3.92% |
| Furniture & Home Decor | 965 | 2.93% |
| Sporting Goods & Outdoor Gear | 837 | 2.54% |
| Arts & Entertainment | 612 | 1.86% |
| Business & Industrial | 534 | 1.62% |
Payment Providers Distribution
PayPal accounts for 55.4% of displayed detection occurrences (11,593 occurrences) , followed by VISA (10.5%) and MasterCard (10.4%) .
Base: 20,915 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
11,593 occurrences
2,205 occurrences
2,176 occurrences
1,164 occurrences
892 occurrences
812 occurrences
676 occurrences
676 occurrences
520 occurrences
201 occurrences
Visual Distribution
11,593 occurrences
2,205 occurrences
2,176 occurrences
1,164 occurrences
892 occurrences
812 occurrences
676 occurrences
676 occurrences
520 occurrences
201 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 11593 | 55.43% |
| VISA | 2205 | 10.54% |
| MasterCard | 2176 | 10.40% |
| American Express | 1164 | 5.57% |
| Discover | 892 | 4.26% |
| CMI | 812 | 3.88% |
| Apple Pay | 676 | 3.23% |
| Stripe | 676 | 3.23% |
| DinersClub | 520 | 2.49% |
| Maestro | 201 | 0.96% |
Shipping Carriers Distribution
DHL accounts for 29.4% of displayed detection occurrences (774 occurrences) , followed by FedEx (17.8%) and UPS (10.8%) .
Base: 2,629 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
774 occurrences
469 occurrences
283 occurrences
275 occurrences
231 occurrences
230 occurrences
132 occurrences
92 occurrences
88 occurrences
55 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 774 | 29.44% |
| FedEx | 469 | 17.84% |
| UPS | 283 | 10.76% |
| USPS | 275 | 10.46% |
| Aramex | 231 | 8.79% |
| Chronopost | 230 | 8.75% |
| Cathedis | 132 | 5.02% |
| La Poste | 92 | 3.50% |
| ePacket | 88 | 3.35% |
| EMS | 55 | 2.09% |
Store Launch Timeline
Over the past 12 months, 13,517 new stores were launched in Morocco , with the highest activity in 2026-09 (1,649 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,649 stores launched
1,584 stores launched
1,429 stores launched
1,339 stores launched
1,128 stores launched
1,222 stores launched
919 stores launched
1,025 stores launched
965 stores launched
1,004 stores launched
1,081 stores launched
172 stores launched
Monthly Trend
12.2% of last 12 months
11.7% of last 12 months
10.6% of last 12 months
9.9% of last 12 months
8.3% of last 12 months
9.0% of last 12 months
6.8% of last 12 months
7.6% of last 12 months
7.1% of last 12 months
7.4% of last 12 months
8.0% of last 12 months
1.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1649 | 12.20% |
| 2026-08 | 1584 | 11.72% |
| 2026-07 | 1429 | 10.57% |
| 2026-06 | 1339 | 9.91% |
| 2026-05 | 1128 | 8.35% |
| 2026-04 | 1222 | 9.04% |
| 2026-03 | 919 | 6.80% |
| 2026-02 | 1025 | 7.58% |
| 2026-01 | 965 | 7.14% |
| 2025-12 | 1004 | 7.43% |
| 2025-11 | 1081 | 8.00% |
| 2025-10 | 172 | 1.27% |
Active Stores by Launch Year
Currently, 30,335 active stores in Morocco are tracked in our database , with the most stores launched in 2026 (11,805 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,805 active stores
5,825 active stores
2,861 active stores
2,246 active stores
1,597 active stores
1,451 active stores
1,363 active stores
747 active stores
593 active stores
395 active stores
197 active stores
163 active stores
188 active stores
238 active stores
133 active stores
Distribution by Launch Year
38.9% of tracked active stores
19.2% of tracked active stores
9.4% of tracked active stores
7.4% of tracked active stores
5.3% of tracked active stores
4.8% of tracked active stores
4.5% of tracked active stores
2.5% of tracked active stores
2.0% of tracked active stores
1.3% of tracked active stores
0.6% of tracked active stores
0.5% of tracked active stores
0.6% of tracked active stores
0.8% of tracked active stores
0.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11805 | 38.92% |
| 2025 | 5825 | 19.20% |
| 2024 | 2861 | 9.43% |
| 2023 | 2246 | 7.40% |
| 2022 | 1597 | 5.26% |
| 2021 | 1451 | 4.78% |
| 2020 | 1363 | 4.49% |
| 2019 | 747 | 2.46% |
| 2018 | 593 | 1.95% |
| 2017 | 395 | 1.30% |
| 2016 | 197 | 0.65% |
| 2015 | 163 | 0.54% |
| 2014 | 188 | 0.62% |
| 2013 | 238 | 0.78% |
| 2012 | 133 | 0.44% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Jewelry & Watches
WooCommerce - Health & Beauty
WooCommerce - Furniture & Home Decor
Shopify - Home & Garden
YouCan - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 32.9k | 100.00% |
| Emails | 19.5k | 59.38% |
| Phones | 12.1k | 36.88% |
| Ecommerce platform | 32.9k | 100.00% |
| Couriers | 1.8k | 5.47% |
| Payment Providers | 13.5k | 40.95% |
| Categories | 28.3k | 85.93% |
| Social Media | 17.5k | 53.02% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Morocco e-commerce landscape:
Analyze 32.9k verified e-commerce stores in Morocco - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Morocco e-commerce intelligence?
-
We track 32.9k verified Morocco e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.5% of displayed detection occurrences (14,279 occurrences) , followed by Facebook (29.2%) and TikTok (11.7%) .
Base: 43,935 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
14,279 occurrences
12,837 occurrences
5,135 occurrences
3,131 occurrences
2,227 occurrences
1,854 occurrences
1,698 occurrences
1,605 occurrences
1,125 occurrences
44 occurrences
Visual Distribution
14,279 occurrences
12,837 occurrences
5,135 occurrences
3,131 occurrences
2,227 occurrences
1,854 occurrences
1,698 occurrences
1,605 occurrences
1,125 occurrences
44 occurrences