Morocco E-commerce Database

Explore 24.9k verified e-commerce stores in the Morocco. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 33.6k with e-commerce signals. 24.9k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

WooCommerce leads with 36.2% of stores with physical delivery (8,876 stores) , followed by Shopify (33.4%) and YouCan (19.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

8,876 stores

Shopify 33.4%

8,191 stores

YouCan 19.5%

4,789 stores

1,511 stores

712 stores

163 stores

109 stores

78 stores

61 stores

48 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Morocco
Platform Stores with Physical Delivery Percentage
WooCommerce 8876 36.17%
Shopify 8191 33.38%
YouCan 4789 19.52%
Custom 1511 6.16%
PrestaShop 712 2.90%
Wix eCommerce 163 0.66%
Storeino 109 0.44%
Magento 78 0.32%
Botble CMS 61 0.25%
OpenCart 48 0.20%

Categories Distribution

Health & Beauty leads with 27.4% of all stores (5,783 stores) , followed by Clothing & Accessories (23.5%) and Electronics & Technology (10.6%) .

Base: 21,096 AI-verified stores with physical delivery and detected product categories (84.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 27.4%

5,783 stores

Clothing & Accessories 23.5%

4,960 stores

Electronics & Technology 10.6%

2,239 stores

Home & Garden 6.8%

1,443 stores

Food & Beverages 6.8%

1,437 stores

Jewelry & Watches 4.7%

995 stores

Furniture & Home Decor 3.6%

766 stores

Sporting Goods & Outdoor Gear 3.4%

717 stores

Arts & Entertainment 2.3%

494 stores

Business & Industrial 2.1%

440 stores

Visual Distribution

Distribution of top 10 Morocco store categories (April 2026)
Distribution of categories in Morocco e-commerce stores
Category Number of Stores Percentage
Health & Beauty 5783 27.41%
Clothing & Accessories 4960 23.51%
Electronics & Technology 2239 10.61%
Home & Garden 1443 6.84%
Food & Beverages 1437 6.81%
Jewelry & Watches 995 4.72%
Furniture & Home Decor 766 3.63%
Sporting Goods & Outdoor Gear 717 3.40%
Arts & Entertainment 494 2.34%
Business & Industrial 440 2.09%
Toys & Games 437 2.07%
Tools & Hardware 430 2.04%
Vehicles & Parts 358 1.70%
Books & Media 321 1.52%
Gifts & Special Occasions 276 1.31%

Payment Providers Distribution

PayPal leads with 74.2% among AI-verified physical stores (3,525 stores) , followed by MasterCard (9.9%) and Stripe Connect (4.4%) .

Base: 4,045 AI-verified physical stores with detectable payment providers (16.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 74.2%

3,525 stores

468 stores

210 stores

160 stores

VISA 2.9%

139 stores

64 stores

Bolt 0.9%

43 stores

JCB 0.7%

33 stores

33 stores

22 stores

Visual Distribution

Distribution of top 10 Morocco payment providers (April 2026)
Distribution of payment providers in Morocco e-commerce stores
Payment Provider Store Count Market Share
PayPal 3525 74.19%
MasterCard 468 9.85%
Stripe Connect 210 4.42%
American Express 160 3.37%
VISA 139 2.93%
Apple Pay 64 1.35%
Bolt 43 0.91%
JCB 33 0.69%
Google Pay 33 0.69%
BitCoin 22 0.46%
Klarna 22 0.46%
Orange Money 13 0.27%
Paytm 7 0.15%
Boleto 6 0.13%
Bancontact 6 0.13%

Shipping Carriers Distribution

UPS leads with 28.1% among AI-verified physical stores (401 stores) , followed by DHL (20.6%) and FedEx (9.7%) .

Base: 1,073 AI-verified physical stores with detectable shipping carriers (4.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 28.1%

401 stores

DHL 20.6%

295 stores

FedEx 9.7%

138 stores

82 stores

4PX 5.3%

76 stores

USPS 5.3%

76 stores

75 stores

TNT 3.9%

56 stores

51 stores

50 stores

Visual Distribution

Distribution of top 10 Morocco shipping carriers (April 2026)
Distribution of shipping carriers in Morocco e-commerce stores
Shipping Carrier Store Count Market Share
UPS 401 28.06%
DHL 295 20.64%
FedEx 138 9.66%
Aramex 82 5.74%
4PX 76 5.32%
USPS 76 5.32%
Hermes 75 5.25%
TNT 56 3.92%
PostNord 51 3.57%
La Poste 50 3.50%
Chronopost 48 3.36%
Colissimo 33 2.31%
Sendit 17 1.19%
DPD 17 1.19%
Mondial Relay 14 0.98%

Store Launch Timeline

Over the past 12 months, 9,262 new stores were launched in Morocco , with the highest activity in 2026-03 (750 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 8.1%

750 stores launched

2026-02 8.6%

795 stores launched

2026-01 11.5%

1,064 stores launched

2025-12 10.7%

988 stores launched

2025-11 10.0%

926 stores launched

2025-10 9.2%

849 stores launched

2025-09 8.1%

750 stores launched

2025-08 7.6%

705 stores launched

2025-07 7.8%

721 stores launched

2025-06 6.5%

600 stores launched

2025-05 8.1%

751 stores launched

2025-04 3.9%

363 stores launched

Monthly Trend

Monthly store launches in Morocco (April 2026)
Monthly store launches in Morocco over the past 12 months
Month Stores Launched Percentage
2026-03 750 8.10%
2026-02 795 8.58%
2026-01 1064 11.49%
2025-12 988 10.67%
2025-11 926 10.00%
2025-10 849 9.17%
2025-09 750 8.10%
2025-08 705 7.61%
2025-07 721 7.78%
2025-06 600 6.48%
2025-05 751 8.11%
2025-04 363 3.92%

Active Stores by Launch Year

Currently, 22,586 active stores in Morocco are tracked in our database , with the most stores launched in 2026 (2,614 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 11.6%

2,614 active stores

2025 35.3%

7,963 active stores

2024 13.0%

2,932 active stores

2023 9.4%

2,120 active stores

2022 6.5%

1,471 active stores

2021 6.0%

1,354 active stores

2020 5.7%

1,277 active stores

2019 3.0%

670 active stores

2018 2.3%

511 active stores

2017 1.6%

363 active stores

2016 0.8%

185 active stores

2015 0.7%

154 active stores

2014 0.8%

174 active stores

2013 0.9%

207 active stores

2012 0.5%

124 active stores

Distribution by Launch Year

Active stores in Morocco by original launch year (April 2026)
Active stores in Morocco by launch year
Launch Year Active Stores Percentage
2026 2614 11.57%
2025 7963 35.26%
2024 2932 12.98%
2023 2120 9.39%
2022 1471 6.51%
2021 1354 5.99%
2020 1277 5.65%
2019 670 2.97%
2018 511 2.26%
2017 363 1.61%
2016 185 0.82%
2015 154 0.68%
2014 174 0.77%
2013 207 0.92%
2012 124 0.55%
2011 125 0.55%
2010 71 0.31%
2009 62 0.27%
2008 51 0.23%
2007 46 0.20%
2006 23 0.10%
2005 19 0.08%
2004 24 0.11%
2003 6 0.03%
2002 20 0.09%
2001 9 0.04%
2000 4 0.02%
1999 3 0.01%
1998 4 0.02%

Social Media Usage

Instagram leads with 30.7% among stores with at least one detectable social profile (11,331 stores) , followed by Facebook (29.2%) and TikTok (10.1%) .

Base: 13,926 stores with any detectable social profile (55.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.7%

11,331 stores

Facebook 29.2%

10,778 stores

TikTok 10.1%

3,709 stores

WhatsApp 6.4%

2,342 stores

YouTube 6.2%

2,278 stores

Pinterest 5.2%

1,900 stores

LinkedIn 4.7%

1,740 stores

Twitter 4.5%

1,677 stores

X 2.9%

1,074 stores

Vimeo 0.1%

39 stores

Visual Distribution

Distribution of social media platforms in Morocco (April 2026)
Distribution of social media platforms in Morocco e-commerce stores
Social Platform Store Count Market Share
Instagram 11331 30.73%
Facebook 10778 29.23%
TikTok 3709 10.06%
WhatsApp 2342 6.35%
YouTube 2278 6.18%
Pinterest 1900 5.15%
LinkedIn 1740 4.72%
Twitter 1677 4.55%
X 1074 2.91%
Vimeo 39 0.11%

Data Coverage

Field Rows count Coverage
Website 24.9k 100.00%
Emails 9.9k 39.82%
Phones 3.1k 12.32%
Ecommerce platform 24.9k 100.00%
Couriers 1.1k 4.30%
Payment Providers 4.0k 16.22%
Categories 21.7k 87.00%
Social Media 13.9k 55.85%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Morocco e-commerce landscape:

Analyze 24.9k verified e-commerce stores in Morocco - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Morocco e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Morocco e-commerce intelligence?

We track 24.9k verified Morocco e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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