Morocco E-commerce Database

Explore 25.7k verified e-commerce stores in the Morocco. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 34.2k with e-commerce signals. 25.7k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

WooCommerce leads with 35.6% of stores with physical delivery (9,086 stores) , followed by Shopify (34.0%) and YouCan (19.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

9,086 stores

Shopify 34.0%

8,694 stores

YouCan 19.8%

5,053 stores

1,512 stores

716 stores

173 stores

108 stores

81 stores

67 stores

48 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Morocco
Platform Stores with Physical Delivery Percentage
WooCommerce 9086 35.58%
Shopify 8694 34.04%
YouCan 5053 19.79%
Custom 1512 5.92%
PrestaShop 716 2.80%
Wix eCommerce 173 0.68%
Storeino 108 0.42%
Magento 81 0.32%
Botble CMS 67 0.26%
OpenCart 48 0.19%

Categories Distribution

Health & Beauty leads with 26.1% of all stores (5,063 stores) , followed by Clothing & Accessories (25.4%) and Electronics & Technology (12.6%) .

Base: 19,391 AI-verified stores with physical delivery and detected product categories (75.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 26.1%

5,063 stores

Clothing & Accessories 25.4%

4,922 stores

Electronics & Technology 12.6%

2,449 stores

Food & Beverages 6.8%

1,315 stores

Furniture & Home Decor 6.0%

1,166 stores

Jewelry & Watches 6.0%

1,157 stores

Home & Garden 5.2%

1,015 stores

Vehicles & Parts 2.0%

383 stores

Arts & Entertainment 1.6%

305 stores

Sporting Goods & Outdoor Gear 1.6%

303 stores

Visual Distribution

Distribution of top 10 Morocco store categories (March 2026)
Distribution of categories in Morocco e-commerce stores
Category Number of Stores Percentage
Health & Beauty 5063 26.11%
Clothing & Accessories 4922 25.38%
Electronics & Technology 2449 12.63%
Food & Beverages 1315 6.78%
Furniture & Home Decor 1166 6.01%
Jewelry & Watches 1157 5.97%
Home & Garden 1015 5.23%
Vehicles & Parts 383 1.98%
Arts & Entertainment 305 1.57%
Sporting Goods & Outdoor Gear 303 1.56%
Baby & Toddler 291 1.50%
Pets & Pet Supplies 291 1.50%
Toys & Games 251 1.29%
Tools & Hardware 240 1.24%
Gifts & Special Occasions 240 1.24%

Payment Providers Distribution

PayPal leads with 67.6% among AI-verified physical stores (4,042 stores) , followed by MasterCard (10.8%) and American Express (6.9%) .

Base: 4,891 AI-verified physical stores with detectable payment providers (19.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 67.6%

4,042 stores

647 stores

412 stores

359 stores

VISA 3.1%

186 stores

94 stores

50 stores

Bolt 0.8%

48 stores

JCB 0.7%

43 stores

38 stores

Visual Distribution

Distribution of top 10 Morocco payment providers (March 2026)
Distribution of payment providers in Morocco e-commerce stores
Payment Provider Store Count Market Share
PayPal 4042 67.56%
MasterCard 647 10.81%
American Express 412 6.89%
Stripe Connect 359 6.00%
VISA 186 3.11%
Apple Pay 94 1.57%
Google Pay 50 0.84%
Bolt 48 0.80%
JCB 43 0.72%
BitCoin 38 0.64%
Klarna 23 0.38%
Orange Money 15 0.25%
Paytm 9 0.15%
Skrill 9 0.15%
Mollie 8 0.13%

Shipping Carriers Distribution

UPS leads with 21.7% among AI-verified physical stores (469 stores) , followed by DHL (20.8%) and FedEx (12.8%) .

Base: 1,554 AI-verified physical stores with detectable shipping carriers (6.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 21.7%

469 stores

DHL 20.8%

448 stores

FedEx 12.8%

277 stores

USPS 11.5%

247 stores

124 stores

90 stores

78 stores

4PX 3.6%

78 stores

TNT 3.3%

72 stores

67 stores

Visual Distribution

Distribution of top 10 Morocco shipping carriers (March 2026)
Distribution of shipping carriers in Morocco e-commerce stores
Shipping Carrier Store Count Market Share
UPS 469 21.74%
DHL 448 20.77%
FedEx 277 12.84%
USPS 247 11.45%
Aramex 124 5.75%
Hermes 90 4.17%
La Poste 78 3.62%
4PX 78 3.62%
TNT 72 3.34%
ePacket 67 3.11%
Chronopost 66 3.06%
PostNord 52 2.41%
Colissimo 42 1.95%
Speedy 24 1.11%
China Post 23 1.07%

Store Launch Timeline

Over the past 12 months, 10,054 new stores were launched in Morocco , with the highest activity in 2026-02 (646 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 6.4%

646 stores launched

2026-01 11.2%

1,126 stores launched

2025-12 11.4%

1,148 stores launched

2025-11 11.2%

1,129 stores launched

2025-10 9.9%

992 stores launched

2025-09 8.1%

811 stores launched

2025-08 7.8%

786 stores launched

2025-07 7.6%

766 stores launched

2025-06 6.4%

642 stores launched

2025-05 8.0%

809 stores launched

2025-04 6.9%

698 stores launched

2025-03 5.0%

501 stores launched

Monthly Trend

Monthly store launches in Morocco (March 2026)
Monthly store launches in Morocco over the past 12 months
Month Stores Launched Percentage
2026-02 646 6.43%
2026-01 1126 11.20%
2025-12 1148 11.42%
2025-11 1129 11.23%
2025-10 992 9.87%
2025-09 811 8.07%
2025-08 786 7.82%
2025-07 766 7.62%
2025-06 642 6.39%
2025-05 809 8.05%
2025-04 698 6.94%
2025-03 501 4.98%

Active Stores by Launch Year

Currently, 23,269 active stores in Morocco are tracked in our database , with the most stores launched in 2026 (1,781 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.7%

1,781 active stores

2025 39.2%

9,125 active stores

2024 13.0%

3,028 active stores

2023 9.6%

2,228 active stores

2022 6.6%

1,526 active stores

2021 6.0%

1,393 active stores

2020 5.6%

1,301 active stores

2019 3.0%

702 active stores

2018 2.2%

523 active stores

2017 1.6%

375 active stores

2016 0.7%

169 active stores

2015 0.6%

144 active stores

2014 0.7%

168 active stores

2013 0.9%

205 active stores

2012 0.5%

120 active stores

Distribution by Launch Year

Active stores in Morocco by original launch year (March 2026)
Active stores in Morocco by launch year
Launch Year Active Stores Percentage
2026 1781 7.65%
2025 9125 39.22%
2024 3028 13.01%
2023 2228 9.57%
2022 1526 6.56%
2021 1393 5.99%
2020 1301 5.59%
2019 702 3.02%
2018 523 2.25%
2017 375 1.61%
2016 169 0.73%
2015 144 0.62%
2014 168 0.72%
2013 205 0.88%
2012 120 0.52%
2011 123 0.53%
2010 75 0.32%
2009 67 0.29%
2008 56 0.24%
2007 44 0.19%
2006 22 0.09%
2005 19 0.08%
2004 27 0.12%
2003 7 0.03%
2002 20 0.09%
2001 9 0.04%
2000 4 0.02%
1999 4 0.02%
1998 4 0.02%

Social Media Usage

Instagram leads with 30.8% among stores with at least one detectable social profile (11,575 stores) , followed by Facebook (29.2%) and TikTok (10.0%) .

Base: 14,229 stores with any detectable social profile (55.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.8%

11,575 stores

Facebook 29.2%

10,997 stores

TikTok 10.0%

3,779 stores

WhatsApp 6.4%

2,398 stores

YouTube 6.1%

2,278 stores

Pinterest 5.2%

1,969 stores

Twitter 4.6%

1,744 stores

LinkedIn 4.6%

1,730 stores

X 2.9%

1,095 stores

Vimeo 0.1%

38 stores

Visual Distribution

Distribution of social media platforms in Morocco (March 2026)
Distribution of social media platforms in Morocco e-commerce stores
Social Platform Store Count Market Share
Instagram 11575 30.78%
Facebook 10997 29.25%
TikTok 3779 10.05%
WhatsApp 2398 6.38%
YouTube 2278 6.06%
Pinterest 1969 5.24%
Twitter 1744 4.64%
LinkedIn 1730 4.60%
X 1095 2.91%
Vimeo 38 0.10%

Data Coverage

Field Rows count Coverage
Website 25.7k 100.00%
Emails 12.5k 48.70%
Phones 3.1k 11.93%
Ecommerce platform 25.7k 100.00%
Couriers 1.6k 6.06%
Payment Providers 4.9k 19.06%
Categories 20.0k 77.95%
Social Media 14.2k 55.45%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Morocco e-commerce landscape:

Analyze 25.7k verified e-commerce stores in Morocco - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Morocco e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Morocco e-commerce intelligence?

We track 25.7k verified Morocco e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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