AppNexus Technology Adoption in E-commerce
Discover 1.7k verified e-commerce stores using AppNexus. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.5k domains. 1.7k verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.7k verified active stores out of 4.5k detected · 36.9% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 36.0% of stores with physical delivery (564 stores) , followed by Shopify (25.9%) and Custom (14.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
564 stores
406 stores
226 stores
137 stores
88 stores
42 stores
34 stores
18 stores
13 stores
9 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 564 | 36.02% |
| Shopify | 406 | 25.93% |
| Custom | 226 | 14.43% |
| Wikinggruppen | 137 | 8.75% |
| Magento | 88 | 5.62% |
| MyCashFlow | 42 | 2.68% |
| PrestaShop | 34 | 2.17% |
| BigCommerce | 18 | 1.15% |
| Salesforce Commerce Cloud | 13 | 0.83% |
| Lightspeed eCom | 9 | 0.57% |
| Wix eCommerce | 7 | 0.45% |
| Punchmark | 7 | 0.45% |
| Watchfinder & Co. proprietary platform | 5 | 0.32% |
| Shopware | 5 | 0.32% |
| NCR Commerce Cloud | 5 | 0.32% |
All Stores Distribution
WooCommerce holds 73.1% share of all AppNexus e-commerce stores (3,025) , with Shopify at 10.2% and Custom at 5.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,025 stores
423 stores
226 stores
144 stores
97 stores
43 stores
48 stores
19 stores
15 stores
9 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 3025 | 73.07% |
| Shopify | 423 | 10.22% |
| Custom | 226 | 5.46% |
| Wikinggruppen | 144 | 3.48% |
| Magento | 97 | 2.34% |
| MyCashFlow | 43 | 1.04% |
| PrestaShop | 48 | 1.16% |
| BigCommerce | 19 | 0.46% |
| Salesforce Commerce Cloud | 15 | 0.36% |
| Lightspeed eCom | 9 | 0.22% |
| Wix eCommerce | 59 | 1.43% |
| Punchmark | 12 | 0.29% |
| Watchfinder & Co. proprietary platform | 7 | 0.17% |
| Shopware | 5 | 0.12% |
| NCR Commerce Cloud | 8 | 0.19% |
Categories Distribution
Health & Beauty leads with 18.2% of all stores (264 stores) , followed by Clothing & Accessories (14.1%) and Food & Beverages (10.1%) .
Base: 1,451 AI-verified stores with physical delivery and detected product categories (87.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
264 stores
205 stores
147 stores
144 stores
120 stores
99 stores
89 stores
78 stores
54 stores
49 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 264 | 18.19% |
| Clothing & Accessories | 205 | 14.13% |
| Food & Beverages | 147 | 10.13% |
| Sporting Goods & Outdoor Gear | 144 | 9.92% |
| Home & Garden | 120 | 8.27% |
| Toys & Games | 99 | 6.82% |
| Furniture & Home Decor | 89 | 6.13% |
| Arts & Entertainment | 78 | 5.38% |
| Vehicles & Parts | 54 | 3.72% |
| Tools & Hardware | 49 | 3.38% |
| Jewelry & Watches | 46 | 3.17% |
| Electronics & Technology | 43 | 2.96% |
| Business & Industrial | 41 | 2.83% |
| Gifts & Special Occasions | 40 | 2.76% |
| Books & Media | 32 | 2.21% |
Payment Providers Distribution
PayPal leads with 18.1% among AI-verified physical stores (185 stores) , followed by Klarna (16.3%) and MasterCard (15.2%) .
Base: 875 AI-verified physical stores with detectable payment providers (19.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
185 stores
167 stores
155 stores
128 stores
91 stores
69 stores
53 stores
39 stores
36 stores
24 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 185 | 18.08% |
| Klarna | 167 | 16.32% |
| MasterCard | 155 | 15.15% |
| American Express | 128 | 12.51% |
| Stripe Connect | 91 | 8.90% |
| VISA | 69 | 6.74% |
| Apple Pay | 53 | 5.18% |
| Svea | 39 | 3.81% |
| Google Pay | 36 | 3.52% |
| iDEAL | 24 | 2.35% |
| Bancontact | 22 | 2.15% |
| Amazon Pay | 15 | 1.47% |
| Bolt | 14 | 1.37% |
| Affirm | 13 | 1.27% |
| JCB | 12 | 1.17% |
Shipping Carriers Distribution
UPS leads with 16.1% among AI-verified physical stores (137 stores) , followed by DHL (15.7%) and USPS (12.3%) .
Base: 703 AI-verified physical stores with detectable shipping carriers (15.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
137 stores
134 stores
105 stores
78 stores
67 stores
60 stores
47 stores
40 stores
39 stores
34 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 137 | 16.10% |
| DHL | 134 | 15.75% |
| USPS | 105 | 12.34% |
| Postin | 78 | 9.17% |
| FedEx | 67 | 7.87% |
| Posti | 60 | 7.05% |
| Matkahuollon | 47 | 5.52% |
| PostNord | 40 | 4.70% |
| Matkahuolto | 39 | 4.58% |
| Schenker | 34 | 4.00% |
| GLS | 30 | 3.53% |
| DPD | 30 | 3.53% |
| Royal Mail | 18 | 2.12% |
| PostNL | 17 | 2.00% |
| Australia Post | 15 | 1.76% |
Store Launch Timeline
Over the past 12 months, 82 new stores were launched in AppNexus , with the highest activity in 2026-02 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
8 stores launched
8 stores launched
8 stores launched
6 stores launched
5 stores launched
10 stores launched
11 stores launched
10 stores launched
4 stores launched
6 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 6 | 7.32% |
| 2026-01 | 8 | 9.76% |
| 2025-12 | 8 | 9.76% |
| 2025-11 | 8 | 9.76% |
| 2025-10 | 6 | 7.32% |
| 2025-09 | 5 | 6.10% |
| 2025-08 | 10 | 12.20% |
| 2025-07 | 11 | 13.41% |
| 2025-06 | 10 | 12.20% |
| 2025-05 | 4 | 4.88% |
| 2025-04 | 6 | 7.32% |
Active Stores by Launch Year
Currently, 1,628 active stores in AppNexus are tracked in our database , with the most stores launched in 2026 (14 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14 active stores
88 active stores
97 active stores
81 active stores
84 active stores
90 active stores
142 active stores
86 active stores
106 active stores
120 active stores
53 active stores
63 active stores
48 active stores
63 active stores
49 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14 | 0.86% |
| 2025 | 88 | 5.41% |
| 2024 | 97 | 5.96% |
| 2023 | 81 | 4.98% |
| 2022 | 84 | 5.16% |
| 2021 | 90 | 5.53% |
| 2020 | 142 | 8.72% |
| 2019 | 86 | 5.28% |
| 2018 | 106 | 6.51% |
| 2017 | 120 | 7.37% |
| 2016 | 53 | 3.26% |
| 2015 | 63 | 3.87% |
| 2014 | 48 | 2.95% |
| 2013 | 63 | 3.87% |
| 2012 | 49 | 3.01% |
| 2011 | 49 | 3.01% |
| 2010 | 34 | 2.09% |
| 2009 | 32 | 1.97% |
| 2008 | 34 | 2.09% |
| 2007 | 27 | 1.66% |
| 2006 | 21 | 1.29% |
| 2005 | 20 | 1.23% |
| 2004 | 37 | 2.27% |
| 2003 | 31 | 1.90% |
| 2002 | 21 | 1.29% |
| 2001 | 37 | 2.27% |
| 2000 | 26 | 1.60% |
| 1999 | 19 | 1.17% |
| 1998 | 24 | 1.47% |
| 1997 | 11 | 0.68% |
| 1996 | 10 | 0.61% |
| 1995 | 11 | 0.68% |
Geographic Distribution
United States leads with 40.0% (577 AI-verified stores) , followed by Finland (14.7%) and Sweden (8.3%) .
Base: 1,444 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
577 AI-verified stores
212 AI-verified stores
120 AI-verified stores
81 AI-verified stores
76 AI-verified stores
53 AI-verified stores
41 AI-verified stores
40 AI-verified stores
34 AI-verified stores
33 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 577 | 39.96% |
| Finland | 212 | 14.68% |
| Sweden | 120 | 8.31% |
| United Kingdom | 81 | 5.61% |
| Netherlands | 76 | 5.26% |
| France | 53 | 3.67% |
| Australia | 41 | 2.84% |
| Switzerland | 40 | 2.77% |
| India | 34 | 2.35% |
| Germany | 33 | 2.29% |
| Italy | 26 | 1.80% |
| Canada | 25 | 1.73% |
| Norway | 23 | 1.59% |
| Spain | 21 | 1.45% |
| Turkey | 19 | 1.32% |
| Denmark | 16 | 1.11% |
| South Africa | 12 | 0.83% |
| Brazil | 12 | 0.83% |
| Czechia | 12 | 0.83% |
| Belgium | 11 | 0.76% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Salesforce Commerce Cloud
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Furniture & Home Decor
WooCommerce - Home & Garden
WooCommerce - Food & Beverages
Salesforce Commerce Cloud - Pets & Pet Supplies
WooCommerce - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.5k | 100.00% |
| Emails | 2.3k | 51.84% |
| Phones | 967.0 | 21.62% |
| Ecommerce platform | 4.4k | 98.82% |
| Couriers | 703.0 | 15.72% |
| Payment Providers | 875.0 | 19.56% |
| Categories | 1.6k | 36.31% |
| Social Media | 3.5k | 78.94% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the AppNexus e-commerce landscape:
Analyze 1.7k verified e-commerce stores on AppNexus - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across AppNexus e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the AppNexus e-commerce intelligence?
-
We track 1.7k verified AppNexus e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 28.7% among stores with at least one detectable social profile (1,237 stores) , followed by Instagram (27.0%) and YouTube (13.2%) .
Base: 3,531 stores with any detectable social profile (78.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,237 stores
1,164 stores
569 stores
393 stores
282 stores
277 stores
249 stores
99 stores
36 stores
9 stores
Visual Distribution