AppNexus Technology Adoption in E-commerce
Discover 2.8k e-commerce stores using AppNexus. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 39.0% of stores with physical delivery (1,072 stores) , followed by WooCommerce (31.6%) and Shopify (14.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,072 stores
868 stores
400 stores
150 stores
81 stores
43 stores
36 stores
18 stores
17 stores
14 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1072 | 39.02% |
| WooCommerce | 868 | 31.60% |
| Shopify | 400 | 14.56% |
| Wikinggruppen | 150 | 5.46% |
| Magento | 81 | 2.95% |
| MyCashFlow | 43 | 1.57% |
| PrestaShop | 36 | 1.31% |
| BigCommerce | 18 | 0.66% |
| Salesforce Commerce Cloud | 17 | 0.62% |
| EasyDigitalDownloads, WooCommerce | 14 | 0.51% |
| WooCommerce, EasyDigitalDownloads | 12 | 0.44% |
| TradePending | 12 | 0.44% |
| Lightspeed eCom | 9 | 0.33% |
| Wix eCommerce | 8 | 0.29% |
| DanDomain Webshop | 7 | 0.25% |
All Stores Distribution
Custom holds 21.2% share of all AppNexus e-commerce stores (1,072) , with WooCommerce at 58.5% and Shopify at 8.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,072 stores
2,953 stores
440 stores
158 stores
108 stores
51 stores
47 stores
20 stores
19 stores
45 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1072 | 21.24% |
| WooCommerce | 2953 | 58.51% |
| Shopify | 440 | 8.72% |
| Wikinggruppen | 158 | 3.13% |
| Magento | 108 | 2.14% |
| MyCashFlow | 51 | 1.01% |
| PrestaShop | 47 | 0.93% |
| BigCommerce | 20 | 0.40% |
| Salesforce Commerce Cloud | 19 | 0.38% |
| EasyDigitalDownloads, WooCommerce | 45 | 0.89% |
| WooCommerce, EasyDigitalDownloads | 52 | 1.03% |
| TradePending | 16 | 0.32% |
| Lightspeed eCom | 9 | 0.18% |
| Wix eCommerce | 50 | 0.99% |
| DanDomain Webshop | 7 | 0.14% |
Categories Distribution
Health & Beauty leads with 16.8% of all stores (377 stores) , followed by Food & Beverages (14.3%) and Clothing & Accessories (12.7%) .
Top 10 Categories
377 stores
321 stores
286 stores
280 stores
163 stores
162 stores
95 stores
93 stores
85 stores
73 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 377 | 16.79% |
| Food & Beverages | 321 | 14.30% |
| Clothing & Accessories | 286 | 12.74% |
| Vehicles & Parts | 280 | 12.47% |
| Furniture & Home Decor | 163 | 7.26% |
| Home & Garden | 162 | 7.22% |
| Sporting Goods & Outdoor Gear | 95 | 4.23% |
| Electronics & Technology | 93 | 4.14% |
| Arts & Entertainment | 85 | 3.79% |
| Business & Industrial | 73 | 3.25% |
| Books & Media | 67 | 2.98% |
| Gifts & Special Occasions | 65 | 2.90% |
| Jewelry & Watches | 65 | 2.90% |
| Tools & Hardware | 58 | 2.58% |
| Pets & Pet Supplies | 55 | 2.45% |
Payment Providers Distribution
PayPal leads with 17.6% among AI-verified physical stores (224 stores) , followed by Klarna (14.8%) and MasterCard (12.7%) .
Base: 1,002 AI-verified physical stores with detectable payment providers (18.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
224 stores
189 stores
162 stores
162 stores
142 stores
82 stores
60 stores
51 stores
45 stores
44 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 224 | 17.55% |
| Klarna | 189 | 14.81% |
| MasterCard | 162 | 12.70% |
| American Express | 162 | 12.70% |
| Stripe Connect | 142 | 11.13% |
| VISA | 82 | 6.43% |
| Apple Pay | 60 | 4.70% |
| Swish | 51 | 4.00% |
| Google Pay | 45 | 3.53% |
| Svea | 44 | 3.45% |
| JCB | 31 | 2.43% |
| Bolt | 29 | 2.27% |
| iDEAL | 20 | 1.57% |
| Bancontact | 18 | 1.41% |
| Paddle | 17 | 1.33% |
Shipping Carriers Distribution
DHL leads with 16.3% among AI-verified physical stores (144 stores) , followed by UPS (15.4%) and USPS (13.5%) .
Base: 852 AI-verified physical stores with detectable shipping carriers (16.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 144 | 16.35% |
| UPS | 136 | 15.44% |
| USPS | 119 | 13.51% |
| FedEx | 79 | 8.97% |
| Postin | 70 | 7.95% |
| Posti | 54 | 6.13% |
| PostNord | 40 | 4.54% |
| Schenker | 38 | 4.31% |
| GLS | 37 | 4.20% |
| Matkahuolto | 36 | 4.09% |
| Matkahuollon | 34 | 3.86% |
| DPD | 29 | 3.29% |
| Royal Mail | 26 | 2.95% |
| Australia Post | 20 | 2.27% |
| PostNL | 19 | 2.16% |
Store Launch Timeline
Over the past 12 months, 209 new stores were launched in AppNexus , with the highest activity in 2025-11 (22 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
22 stores launched
18 stores launched
14 stores launched
19 stores launched
10 stores launched
24 stores launched
13 stores launched
22 stores launched
14 stores launched
12 stores launched
31 stores launched
10 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 22 | 10.53% |
| 2025-10 | 18 | 8.61% |
| 2025-09 | 14 | 6.70% |
| 2025-08 | 19 | 9.09% |
| 2025-07 | 10 | 4.78% |
| 2025-06 | 24 | 11.48% |
| 2025-05 | 13 | 6.22% |
| 2025-04 | 22 | 10.53% |
| 2025-03 | 14 | 6.70% |
| 2025-02 | 12 | 5.74% |
| 2025-01 | 31 | 14.83% |
| 2024-12 | 10 | 4.78% |
Active Stores by Launch Year
Currently, 2,796 active stores in AppNexus are tracked in our database , with the most stores launched in 2025 (199 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
199 active stores
186 active stores
169 active stores
152 active stores
178 active stores
203 active stores
133 active stores
175 active stores
204 active stores
89 active stores
97 active stores
86 active stores
110 active stores
72 active stores
84 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 199 | 7.12% |
| 2024 | 186 | 6.65% |
| 2023 | 169 | 6.04% |
| 2022 | 152 | 5.44% |
| 2021 | 178 | 6.37% |
| 2020 | 203 | 7.26% |
| 2019 | 133 | 4.76% |
| 2018 | 175 | 6.26% |
| 2017 | 204 | 7.30% |
| 2016 | 89 | 3.18% |
| 2015 | 97 | 3.47% |
| 2014 | 86 | 3.08% |
| 2013 | 110 | 3.93% |
| 2012 | 72 | 2.58% |
| 2011 | 84 | 3.00% |
| 2010 | 55 | 1.97% |
| 2009 | 57 | 2.04% |
| 2008 | 51 | 1.82% |
| 2007 | 47 | 1.68% |
| 2006 | 35 | 1.25% |
| 2005 | 40 | 1.43% |
| 2004 | 55 | 1.97% |
| 2003 | 51 | 1.82% |
| 2002 | 33 | 1.18% |
| 2001 | 64 | 2.29% |
| 2000 | 39 | 1.39% |
| 1999 | 36 | 1.29% |
| 1998 | 39 | 1.39% |
| 1997 | 22 | 0.79% |
| 1996 | 19 | 0.68% |
| 1995 | 16 | 0.57% |
Geographic Distribution
United States leads with 45.8% (998 AI-verified stores) , followed by Finland (10.1%) and Sweden (7.4%) .
Base: 2,179 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
998 AI-verified stores
220 AI-verified stores
161 AI-verified stores
121 AI-verified stores
87 AI-verified stores
82 AI-verified stores
62 AI-verified stores
54 AI-verified stores
52 AI-verified stores
47 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 998 | 45.80% |
| Finland | 220 | 10.10% |
| Sweden | 161 | 7.39% |
| United Kingdom | 121 | 5.55% |
| Netherlands | 87 | 3.99% |
| France | 82 | 3.76% |
| Australia | 62 | 2.85% |
| Taiwan | 54 | 2.48% |
| India | 52 | 2.39% |
| Canada | 47 | 2.16% |
| Spain | 45 | 2.07% |
| Germany | 44 | 2.02% |
| Italy | 34 | 1.56% |
| Switzerland | 30 | 1.38% |
| Turkey | 30 | 1.38% |
| Brazil | 28 | 1.28% |
| Norway | 25 | 1.15% |
| Mexico | 21 | 0.96% |
| Japan | 20 | 0.92% |
| Lithuania | 18 | 0.83% |
Featured Stores
Discover the strongest performers and newest entrants in AppNexus's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom
WooCommerce — Health & Beauty
WooCommerce — Clothing & Accessories
Custom — Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.3k | 100.00% |
| Emails | 2.7k | 51.20% |
| Phones | 1.1k | 21.32% |
| Ecommerce platform | 5.3k | 98.95% |
| Couriers | 852.0 | 15.98% |
| Payment Providers | 1.0k | 18.79% |
| Categories | 3.7k | 68.68% |
| Social Media | 4.2k | 78.13% |
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Maximize Your ROI
Use our detailed AppNexus E-commerce Database to:
Gain actionable insights into 2.8k physical stores in AppNexus.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at AppNexus online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the AppNexus E-commerce Database?
-
Our database covers over 2.8k AppNexus physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.6% among stores with at least one detectable social profile (2,052 stores) , followed by Instagram (25.5%) and YouTube (13.4%) .
Base: 4,166 stores with any detectable social profile (78.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,052 stores
1,764 stores
927 stores
718 stores
454 stores
374 stores
362 stores
181 stores
80 stores
15 stores
Visual Distribution