Swish Payment Provider Usage Database
Explore 11.6k e-commerce stores accepting Swish. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 31.9% of stores with physical delivery (3,617 stores) , followed by WooCommerce (30.7%) and Shopify (17.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,617 stores
3,480 stores
1,967 stores
1,057 stores
304 stores
221 stores
201 stores
125 stores
120 stores
87 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3617 | 31.92% |
| WooCommerce | 3480 | 30.71% |
| Shopify | 1967 | 17.36% |
| Quickbutik | 1057 | 9.33% |
| Wix eCommerce | 304 | 2.68% |
| PrestaShop | 221 | 1.95% |
| Magento | 201 | 1.77% |
| Wikinggruppen | 125 | 1.10% |
| Squarespace Commerce | 120 | 1.06% |
| OpenCart | 87 | 0.77% |
| nopCommerce | 40 | 0.35% |
| Norce | 38 | 0.34% |
| BigCommerce | 36 | 0.32% |
| 1C-Bitrix | 24 | 0.21% |
| SAP Commerce Cloud | 16 | 0.14% |
All Stores Distribution
Custom holds 26.2% share of all Swish e-commerce stores (3,617) , with WooCommerce at 36.3% and Shopify at 14.9% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,617 stores
5,013 stores
2,054 stores
1,114 stores
806 stores
242 stores
217 stores
133 stores
340 stores
102 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 3617 | 26.19% |
| WooCommerce | 5013 | 36.30% |
| Shopify | 2054 | 14.87% |
| Quickbutik | 1114 | 8.07% |
| Wix eCommerce | 806 | 5.84% |
| PrestaShop | 242 | 1.75% |
| Magento | 217 | 1.57% |
| Wikinggruppen | 133 | 0.96% |
| Squarespace Commerce | 340 | 2.46% |
| OpenCart | 102 | 0.74% |
| nopCommerce | 49 | 0.35% |
| Norce | 39 | 0.28% |
| BigCommerce | 41 | 0.30% |
| 1C-Bitrix | 26 | 0.19% |
| SAP Commerce Cloud | 17 | 0.12% |
Categories Distribution
Health & Beauty leads with 23.4% of all stores (2,180 stores) , followed by Clothing & Accessories (15.0%) and Home & Garden (8.4%) .
Top 10 Categories
2,180 stores
1,399 stores
780 stores
683 stores
664 stores
516 stores
508 stores
503 stores
424 stores
400 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2180 | 23.39% |
| Clothing & Accessories | 1399 | 15.01% |
| Home & Garden | 780 | 8.37% |
| Food & Beverages | 683 | 7.33% |
| Sporting Goods & Outdoor Gear | 664 | 7.12% |
| Vehicles & Parts | 516 | 5.54% |
| Arts & Entertainment | 508 | 5.45% |
| Electronics & Technology | 503 | 5.40% |
| Jewelry & Watches | 424 | 4.55% |
| Furniture & Home Decor | 400 | 4.29% |
| Pets & Pet Supplies | 353 | 3.79% |
| Gifts & Special Occasions | 275 | 2.95% |
| Tools & Hardware | 223 | 2.39% |
| Toys & Games | 220 | 2.36% |
| Books & Media | 193 | 2.07% |
Shipping Carriers Distribution
DHL leads with 34.8% among AI-verified physical stores (2,890 stores) , followed by PostNord (21.5%) and Schenker (10.2%) .
Base: 6,257 AI-verified physical stores with detectable shipping carriers (42.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 2890 | 34.84% |
| PostNord | 1785 | 21.52% |
| Schenker | 843 | 10.16% |
| UPS | 772 | 9.31% |
| FedEx | 316 | 3.81% |
| DPD | 297 | 3.58% |
| GLS | 285 | 3.44% |
| USPS | 277 | 3.34% |
| Budbee | 182 | 2.19% |
| TNT | 133 | 1.60% |
| Royal Mail | 120 | 1.45% |
| PostNL | 120 | 1.45% |
| Hermes | 98 | 1.18% |
| Speedy | 92 | 1.11% |
| DSV | 85 | 1.02% |
Store Launch Timeline
Over the past 12 months, 1,509 new stores were launched in Swish , with the highest activity in 2025-10 (205 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
205 stores launched
146 stores launched
140 stores launched
107 stores launched
126 stores launched
116 stores launched
105 stores launched
145 stores launched
120 stores launched
151 stores launched
81 stores launched
67 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 205 | 13.59% |
| 2025-09 | 146 | 9.68% |
| 2025-08 | 140 | 9.28% |
| 2025-07 | 107 | 7.09% |
| 2025-06 | 126 | 8.35% |
| 2025-05 | 116 | 7.69% |
| 2025-04 | 105 | 6.96% |
| 2025-03 | 145 | 9.61% |
| 2025-02 | 120 | 7.95% |
| 2025-01 | 151 | 10.01% |
| 2024-12 | 81 | 5.37% |
| 2024-11 | 67 | 4.44% |
Active Stores by Launch Year
Currently, 11,434 active stores in Swish are tracked in our database , with the most stores launched in 2025 (1,364 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,364 active stores
937 active stores
749 active stores
713 active stores
747 active stores
798 active stores
549 active stores
713 active stores
575 active stores
386 active stores
304 active stores
344 active stores
435 active stores
259 active stores
268 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1364 | 11.93% |
| 2024 | 937 | 8.19% |
| 2023 | 749 | 6.55% |
| 2022 | 713 | 6.24% |
| 2021 | 747 | 6.53% |
| 2020 | 798 | 6.98% |
| 2019 | 549 | 4.80% |
| 2018 | 713 | 6.24% |
| 2017 | 575 | 5.03% |
| 2016 | 386 | 3.38% |
| 2015 | 304 | 2.66% |
| 2014 | 344 | 3.01% |
| 2013 | 435 | 3.80% |
| 2012 | 259 | 2.27% |
| 2011 | 268 | 2.34% |
| 2010 | 322 | 2.82% |
| 2009 | 231 | 2.02% |
| 2008 | 201 | 1.76% |
| 2007 | 217 | 1.90% |
| 2006 | 193 | 1.69% |
| 2005 | 163 | 1.43% |
| 2004 | 184 | 1.61% |
| 2003 | 163 | 1.43% |
| 2002 | 95 | 0.83% |
| 2001 | 134 | 1.17% |
| 2000 | 125 | 1.09% |
| 1999 | 83 | 0.73% |
| 1998 | 77 | 0.67% |
| 1997 | 52 | 0.45% |
| 1996 | 40 | 0.35% |
| 1995 | 13 | 0.11% |
Geographic Distribution
Sweden leads with 71.4% (7,515 AI-verified stores) , followed by United States (9.4%) and United Kingdom (3.5%) .
Base: 10,521 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
7,515 AI-verified stores
987 AI-verified stores
371 AI-verified stores
224 AI-verified stores
159 AI-verified stores
151 AI-verified stores
148 AI-verified stores
125 AI-verified stores
119 AI-verified stores
115 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 7515 | 71.43% |
| United States | 987 | 9.38% |
| United Kingdom | 371 | 3.53% |
| Niue | 224 | 2.13% |
| India | 159 | 1.51% |
| Australia | 151 | 1.44% |
| Netherlands | 148 | 1.41% |
| Denmark | 125 | 1.19% |
| Germany | 119 | 1.13% |
| Poland | 115 | 1.09% |
| Canada | 101 | 0.96% |
| Russia | 80 | 0.76% |
| Italy | 71 | 0.67% |
| Spain | 69 | 0.66% |
| Finland | 66 | 0.63% |
| France | 52 | 0.49% |
| South Africa | 52 | 0.49% |
| Czechia | 43 | 0.41% |
| Norway | 41 | 0.39% |
| Belgium | 32 | 0.30% |
Featured Stores
Discover the strongest performers and newest entrants in Swish's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
Custom — Health & Beauty
Sky-Shop — Health & Beauty
WooCommerce — Health & Beauty
Custom — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.8k | 100.00% |
| Emails | 10.7k | 72.39% |
| Phones | 6.2k | 42.21% |
| Ecommerce platform | 14.2k | 95.63% |
| Couriers | 6.3k | 42.29% |
| Payment Providers | 14.8k | 100.00% |
| Categories | 11.2k | 75.60% |
| Social Media | 9.8k | 66.45% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Swish E-commerce Database to:
Gain actionable insights into 11.6k physical stores in Swish.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Swish online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Swish E-commerce Database?
-
Our database covers over 11.6k Swish physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 34.1% among stores with at least one detectable social profile (6,429 stores) , followed by Instagram (33.9%) and YouTube (9.5%) .
Base: 9,832 stores with any detectable social profile (66.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,429 stores
6,382 stores
1,794 stores
1,097 stores
1,085 stores
840 stores
674 stores
322 stores
157 stores
46 stores
Visual Distribution