Swish Payment Provider Usage Database
Explore 10.8k e-commerce stores accepting Swish. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 37.1% of stores with physical delivery (3,906 stores) , followed by Shopify (21.7%) and Custom (18.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,906 stores
2,278 stores
1,908 stores
1,128 stores
289 stores
251 stores
228 stores
151 stores
114 stores
112 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3906 | 37.14% |
| Shopify | 2278 | 21.66% |
| Custom | 1908 | 18.14% |
| Quickbutik | 1128 | 10.73% |
| Wix eCommerce | 289 | 2.75% |
| PrestaShop | 251 | 2.39% |
| Magento | 228 | 2.17% |
| Wikinggruppen | 151 | 1.44% |
| Squarespace Commerce | 114 | 1.08% |
| OpenCart | 112 | 1.07% |
| nopCommerce | 41 | 0.39% |
| Norce | 39 | 0.37% |
| BigCommerce | 33 | 0.31% |
| 1C-Bitrix | 20 | 0.19% |
| SAP Commerce Cloud | 18 | 0.17% |
All Stores Distribution
WooCommerce holds 43.2% share of all Swish e-commerce stores (5,681) , with Shopify at 17.5% and Custom at 14.5% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
5,681 stores
2,304 stores
1,908 stores
1,144 stores
845 stores
254 stores
238 stores
154 stores
352 stores
118 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5681 | 43.16% |
| Shopify | 2304 | 17.50% |
| Custom | 1908 | 14.50% |
| Quickbutik | 1144 | 8.69% |
| Wix eCommerce | 845 | 6.42% |
| PrestaShop | 254 | 1.93% |
| Magento | 238 | 1.81% |
| Wikinggruppen | 154 | 1.17% |
| Squarespace Commerce | 352 | 2.67% |
| OpenCart | 118 | 0.90% |
| nopCommerce | 48 | 0.36% |
| Norce | 41 | 0.31% |
| BigCommerce | 36 | 0.27% |
| 1C-Bitrix | 21 | 0.16% |
| SAP Commerce Cloud | 19 | 0.14% |
Categories Distribution
Health & Beauty leads with 24.2% of all stores (2,113 stores) , followed by Clothing & Accessories (16.2%) and Home & Garden (8.2%) .
Top 10 Categories
2,113 stores
1,417 stores
714 stores
616 stores
562 stores
479 stores
440 stores
438 stores
426 stores
409 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2113 | 24.20% |
| Clothing & Accessories | 1417 | 16.23% |
| Home & Garden | 714 | 8.18% |
| Food & Beverages | 616 | 7.06% |
| Sporting Goods & Outdoor Gear | 562 | 6.44% |
| Electronics & Technology | 479 | 5.49% |
| Arts & Entertainment | 440 | 5.04% |
| Jewelry & Watches | 438 | 5.02% |
| Furniture & Home Decor | 426 | 4.88% |
| Vehicles & Parts | 409 | 4.68% |
| Pets & Pet Supplies | 331 | 3.79% |
| Gifts & Special Occasions | 220 | 2.52% |
| Tools & Hardware | 220 | 2.52% |
| Toys & Games | 207 | 2.37% |
| Books & Media | 138 | 1.58% |
Shipping Carriers Distribution
DHL leads with 35.5% among AI-verified physical stores (3,237 stores) , followed by PostNord (22.6%) and Schenker (10.3%) .
Base: 6,551 AI-verified physical stores with detectable shipping carriers (46.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 3237 | 35.52% |
| PostNord | 2063 | 22.64% |
| Schenker | 942 | 10.34% |
| UPS | 807 | 8.86% |
| DPD | 330 | 3.62% |
| FedEx | 327 | 3.59% |
| GLS | 301 | 3.30% |
| USPS | 259 | 2.84% |
| Budbee | 202 | 2.22% |
| TNT | 139 | 1.53% |
| Royal Mail | 128 | 1.40% |
| PostNL | 123 | 1.35% |
| Hermes | 90 | 0.99% |
| DSV | 83 | 0.91% |
| Speedy | 82 | 0.90% |
Store Launch Timeline
Over the past 12 months, 1,494 new stores were launched in Swish , with the highest activity in 2025-12 (142 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
142 stores launched
163 stores launched
204 stores launched
146 stores launched
128 stores launched
113 stores launched
119 stores launched
111 stores launched
96 stores launched
107 stores launched
103 stores launched
62 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 142 | 9.50% |
| 2025-11 | 163 | 10.91% |
| 2025-10 | 204 | 13.65% |
| 2025-09 | 146 | 9.77% |
| 2025-08 | 128 | 8.57% |
| 2025-07 | 113 | 7.56% |
| 2025-06 | 119 | 7.97% |
| 2025-05 | 111 | 7.43% |
| 2025-04 | 96 | 6.43% |
| 2025-03 | 107 | 7.16% |
| 2025-02 | 103 | 6.89% |
| 2025-01 | 62 | 4.15% |
Active Stores by Launch Year
Currently, 10,719 active stores in Swish are tracked in our database , with the most stores launched in 2025 (1,563 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,563 active stores
916 active stores
691 active stores
655 active stores
680 active stores
730 active stores
509 active stores
653 active stores
581 active stores
332 active stores
267 active stores
302 active stores
381 active stores
233 active stores
218 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1563 | 14.58% |
| 2024 | 916 | 8.55% |
| 2023 | 691 | 6.45% |
| 2022 | 655 | 6.11% |
| 2021 | 680 | 6.34% |
| 2020 | 730 | 6.81% |
| 2019 | 509 | 4.75% |
| 2018 | 653 | 6.09% |
| 2017 | 581 | 5.42% |
| 2016 | 332 | 3.10% |
| 2015 | 267 | 2.49% |
| 2014 | 302 | 2.82% |
| 2013 | 381 | 3.55% |
| 2012 | 233 | 2.17% |
| 2011 | 218 | 2.03% |
| 2010 | 272 | 2.54% |
| 2009 | 201 | 1.88% |
| 2008 | 190 | 1.77% |
| 2007 | 180 | 1.68% |
| 2006 | 181 | 1.69% |
| 2005 | 137 | 1.28% |
| 2004 | 156 | 1.46% |
| 2003 | 139 | 1.30% |
| 2002 | 81 | 0.76% |
| 2001 | 104 | 0.97% |
| 2000 | 131 | 1.22% |
| 1999 | 78 | 0.73% |
| 1998 | 61 | 0.57% |
| 1997 | 51 | 0.48% |
| 1996 | 36 | 0.34% |
| 1995 | 10 | 0.09% |
Geographic Distribution
Sweden leads with 72.7% (7,186 AI-verified stores) , followed by United States (8.1%) and United Kingdom (3.1%) .
Base: 9,880 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
7,186 AI-verified stores
799 AI-verified stores
310 AI-verified stores
196 AI-verified stores
153 AI-verified stores
144 AI-verified stores
142 AI-verified stores
135 AI-verified stores
126 AI-verified stores
114 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 7186 | 72.73% |
| United States | 799 | 8.09% |
| United Kingdom | 310 | 3.14% |
| Niue | 196 | 1.98% |
| Australia | 153 | 1.55% |
| Netherlands | 144 | 1.46% |
| Germany | 142 | 1.44% |
| India | 135 | 1.37% |
| Denmark | 126 | 1.28% |
| Poland | 114 | 1.15% |
| Canada | 96 | 0.97% |
| Finland | 76 | 0.77% |
| Italy | 73 | 0.74% |
| Russia | 72 | 0.73% |
| Spain | 60 | 0.61% |
| France | 46 | 0.47% |
| Norway | 44 | 0.45% |
| South Africa | 44 | 0.45% |
| Czechia | 36 | 0.36% |
| Belgium | 28 | 0.28% |
Featured Stores
Discover the strongest performers and newest entrants in Swish's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Books & Media
Shopify - Pets & Pet Supplies
Custom - Electronics & Technology
WooCommerce - Health & Beauty
WooCommerce - Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.2k | 100.00% |
| Emails | 10.5k | 74.04% |
| Phones | 6.0k | 42.05% |
| Ecommerce platform | 13.5k | 95.41% |
| Couriers | 6.6k | 46.21% |
| Payment Providers | 14.2k | 100.00% |
| Categories | 10.7k | 75.38% |
| Social Media | 10.0k | 70.33% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Swish E-commerce Database to:
Gain actionable insights into 10.8k physical stores in Swish.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Swish online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Swish E-commerce Database?
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Our database covers over 10.8k Swish physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.1% among stores with at least one detectable social profile (6,419 stores) , followed by Facebook (33.8%) and YouTube (9.4%) .
Base: 9,970 stores with any detectable social profile (70.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,419 stores
6,347 stores
1,771 stores
1,242 stores
990 stores
802 stores
712 stores
319 stores
150 stores
48 stores
Visual Distribution