Swish Stores: E-commerce Sites Accepting Swish
Explore 10.4k verified e-commerce stores with Swish detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 14.6k domains. 10.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
10.4k verified active stores out of 14.6k detected · 71.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 34.3% of stores with physical delivery (3,583 stores) , followed by Shopify (21.9%) and Custom (19.4%) .
Base: 10,431 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,583 stores
2,288 stores
2,023 stores
1,109 stores
247 stores
242 stores
222 stores
146 stores
103 stores
83 stores
Visual Distribution
3,583 stores
2,288 stores
2,023 stores
1,109 stores
247 stores
242 stores
222 stores
146 stores
103 stores
83 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3583 | 34.35% |
| Shopify | 2288 | 21.93% |
| Custom | 2023 | 19.39% |
| Quickbutik | 1109 | 10.63% |
| PrestaShop | 247 | 2.37% |
| Wix eCommerce | 242 | 2.32% |
| Magento | 222 | 2.13% |
| Wikinggruppen | 146 | 1.40% |
| OpenCart | 103 | 0.99% |
| Squarespace Commerce | 83 | 0.80% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 39.5% share of detected Swish e-commerce signals (5,767) , with Shopify at 16.1% and Custom at 13.8% (February 2026) .
Base: 14,610 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
5,767 websites
2,355 websites
2,023 websites
1,164 websites
263 websites
848 websites
237 websites
156 websites
117 websites
352 websites
Visual Distribution
5,767 websites
2,355 websites
2,023 websites
1,164 websites
263 websites
848 websites
237 websites
156 websites
117 websites
352 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 5767 | 39.47% |
| Shopify | 2355 | 16.12% |
| Custom | 2023 | 13.85% |
| Quickbutik | 1164 | 7.97% |
| PrestaShop | 263 | 1.80% |
| Wix eCommerce | 848 | 5.80% |
| Magento | 237 | 1.62% |
| Wikinggruppen | 156 | 1.07% |
| OpenCart | 117 | 0.80% |
| Squarespace Commerce | 352 | 2.41% |
Categories Distribution
Health & Beauty stores with 20.1% of all stores (2,093 stores) , followed by Clothing & Accessories (13.6%) and Home & Garden (6.8%) .
Base: 10,431 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,093 stores
1,423 stores
711 stores
601 stores
547 stores
456 stores
453 stores
420 stores
409 stores
383 stores
Visual Distribution
2,093 stores
1,423 stores
711 stores
601 stores
547 stores
456 stores
453 stores
420 stores
409 stores
383 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2093 | 20.07% |
| Clothing & Accessories | 1423 | 13.64% |
| Home & Garden | 711 | 6.82% |
| Food & Beverages | 601 | 5.76% |
| Sporting Goods & Outdoor Gear | 547 | 5.24% |
| Electronics & Technology | 456 | 4.37% |
| Jewelry & Watches | 453 | 4.34% |
| Furniture & Home Decor | 420 | 4.03% |
| Arts & Entertainment | 409 | 3.92% |
| Vehicles & Parts | 383 | 3.67% |
Shipping Carriers Distribution
DHL accounts for 37.6% of displayed detection occurrences (3,157 occurrences) , followed by PostNord (24.2%) and Schenker (10.9%) .
Base: 8,395 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
3,157 occurrences
2,032 occurrences
919 occurrences
794 occurrences
315 occurrences
311 occurrences
287 occurrences
251 occurrences
202 occurrences
127 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 3157 | 37.61% |
| PostNord | 2032 | 24.20% |
| Schenker | 919 | 10.95% |
| UPS | 794 | 9.46% |
| DPD | 315 | 3.75% |
| FedEx | 311 | 3.70% |
| GLS | 287 | 3.42% |
| USPS | 251 | 2.99% |
| Budbee | 202 | 2.41% |
| Royal Mail | 127 | 1.51% |
Store Launch Timeline
Over the past 12 months, 1,480 new stores were launched in Swish , with the highest activity in 2026-01 (120 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
120 stores launched
137 stores launched
166 stores launched
195 stores launched
143 stores launched
131 stores launched
108 stores launched
122 stores launched
107 stores launched
91 stores launched
106 stores launched
54 stores launched
Monthly Trend
8.1% of last 12 months
9.3% of last 12 months
11.2% of last 12 months
13.2% of last 12 months
9.7% of last 12 months
8.9% of last 12 months
7.3% of last 12 months
8.2% of last 12 months
7.2% of last 12 months
6.1% of last 12 months
7.2% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 120 | 8.11% |
| 2025-12 | 137 | 9.26% |
| 2025-11 | 166 | 11.22% |
| 2025-10 | 195 | 13.18% |
| 2025-09 | 143 | 9.66% |
| 2025-08 | 131 | 8.85% |
| 2025-07 | 108 | 7.30% |
| 2025-06 | 122 | 8.24% |
| 2025-05 | 107 | 7.23% |
| 2025-04 | 91 | 6.15% |
| 2025-03 | 106 | 7.16% |
| 2025-02 | 54 | 3.65% |
Active Stores by Launch Year
Currently, 10,382 active stores in Swish are tracked in our database , with the most stores launched in 2026 (121 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
121 active stores
1,513 active stores
858 active stores
666 active stores
603 active stores
641 active stores
705 active stores
499 active stores
614 active stores
555 active stores
317 active stores
261 active stores
300 active stores
371 active stores
228 active stores
Distribution by Launch Year
1.2% of tracked active stores
14.6% of tracked active stores
8.3% of tracked active stores
6.4% of tracked active stores
5.8% of tracked active stores
6.2% of tracked active stores
6.8% of tracked active stores
4.8% of tracked active stores
5.9% of tracked active stores
5.3% of tracked active stores
3.1% of tracked active stores
2.5% of tracked active stores
2.9% of tracked active stores
3.6% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 121 | 1.17% |
| 2025 | 1513 | 14.57% |
| 2024 | 858 | 8.26% |
| 2023 | 666 | 6.41% |
| 2022 | 603 | 5.81% |
| 2021 | 641 | 6.17% |
| 2020 | 705 | 6.79% |
| 2019 | 499 | 4.81% |
| 2018 | 614 | 5.91% |
| 2017 | 555 | 5.35% |
| 2016 | 317 | 3.05% |
| 2015 | 261 | 2.51% |
| 2014 | 300 | 2.89% |
| 2013 | 371 | 3.57% |
| 2012 | 228 | 2.20% |
Geographic Distribution
Sweden stores with 66.6% (6,944 active verified stores) , followed by United States (7.4%) and United Kingdom (2.9%) .
Base: 10,431 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,944 active verified stores
775 active verified stores
301 active verified stores
182 active verified stores
150 active verified stores
146 active verified stores
137 active verified stores
129 active verified stores
120 active verified stores
114 active verified stores
Visual Distribution
6,944 active verified stores
775 active verified stores
301 active verified stores
182 active verified stores
150 active verified stores
146 active verified stores
137 active verified stores
129 active verified stores
120 active verified stores
114 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 6944 | 66.57% |
| United States | 775 | 7.43% |
| United Kingdom | 301 | 2.89% |
| Niue | 182 | 1.74% |
| Netherlands | 150 | 1.44% |
| Australia | 146 | 1.40% |
| Germany | 137 | 1.31% |
| India | 129 | 1.24% |
| Denmark | 120 | 1.15% |
| Poland | 114 | 1.09% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Books & Media
Custom - Pets & Pet Supplies
Custom - Furniture & Home Decor
SAP Commerce Cloud - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Vehicles & Parts
WooCommerce
Shopify - Health & Beauty
Quickbutik - Food & Beverages
Custom - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.6k | 100.00% |
| Emails | 10.8k | 73.75% |
| Phones | 6.1k | 41.49% |
| Ecommerce platform | 13.8k | 94.63% |
| Couriers | 6.7k | 45.81% |
| Payment Providers | 14.6k | 100.00% |
| Categories | 9.2k | 63.23% |
| Social Media | 10.1k | 69.02% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Swish e-commerce landscape:
Analyze 10.4k verified e-commerce stores on Swish - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Swish e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Swish e-commerce intelligence?
-
We track 10.4k verified Swish e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.3% of displayed detection occurrences (6,157 occurrences) , followed by Facebook (33.7%) and YouTube (9.3%) .
Base: 17,976 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,157 occurrences
6,053 occurrences
1,677 occurrences
1,233 occurrences
916 occurrences
728 occurrences
704 occurrences
315 occurrences
147 occurrences
46 occurrences
Visual Distribution
6,157 occurrences
6,053 occurrences
1,677 occurrences
1,233 occurrences
916 occurrences
728 occurrences
704 occurrences
315 occurrences
147 occurrences
46 occurrences