Swish Payment Provider Usage Database
Explore 11.5k e-commerce stores accepting Swish. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 31.1% of stores with physical delivery (3,509 stores) , followed by WooCommerce (31.0%) and Shopify (17.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,509 stores
3,495 stores
1,977 stores
1,087 stores
304 stores
224 stores
204 stores
125 stores
120 stores
90 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3509 | 31.08% |
| WooCommerce | 3495 | 30.96% |
| Shopify | 1977 | 17.51% |
| Quickbutik | 1087 | 9.63% |
| Wix eCommerce | 304 | 2.69% |
| PrestaShop | 224 | 1.98% |
| Magento | 204 | 1.81% |
| Wikinggruppen | 125 | 1.11% |
| Squarespace Commerce | 120 | 1.06% |
| OpenCart | 90 | 0.80% |
| nopCommerce | 40 | 0.35% |
| Norce | 38 | 0.34% |
| BigCommerce | 35 | 0.31% |
| 1C-Bitrix | 24 | 0.21% |
| SAP Commerce Cloud | 18 | 0.16% |
All Stores Distribution
Custom holds 25.5% share of all Swish e-commerce stores (3,509) , with WooCommerce at 36.5% and Shopify at 15.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,509 stores
5,027 stores
2,068 stores
1,142 stores
805 stores
244 stores
220 stores
133 stores
341 stores
105 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 3509 | 25.49% |
| WooCommerce | 5027 | 36.51% |
| Shopify | 2068 | 15.02% |
| Quickbutik | 1142 | 8.30% |
| Wix eCommerce | 805 | 5.85% |
| PrestaShop | 244 | 1.77% |
| Magento | 220 | 1.60% |
| Wikinggruppen | 133 | 0.97% |
| Squarespace Commerce | 341 | 2.48% |
| OpenCart | 105 | 0.76% |
| nopCommerce | 49 | 0.36% |
| Norce | 39 | 0.28% |
| BigCommerce | 40 | 0.29% |
| 1C-Bitrix | 26 | 0.19% |
| SAP Commerce Cloud | 19 | 0.14% |
Categories Distribution
Health & Beauty leads with 23.4% of all stores (2,170 stores) , followed by Clothing & Accessories (15.0%) and Home & Garden (8.4%) .
Top 10 Categories
2,170 stores
1,396 stores
778 stores
681 stores
664 stores
514 stores
510 stores
501 stores
424 stores
399 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2170 | 23.35% |
| Clothing & Accessories | 1396 | 15.02% |
| Home & Garden | 778 | 8.37% |
| Food & Beverages | 681 | 7.33% |
| Sporting Goods & Outdoor Gear | 664 | 7.15% |
| Vehicles & Parts | 514 | 5.53% |
| Arts & Entertainment | 510 | 5.49% |
| Electronics & Technology | 501 | 5.39% |
| Jewelry & Watches | 424 | 4.56% |
| Furniture & Home Decor | 399 | 4.29% |
| Pets & Pet Supplies | 350 | 3.77% |
| Gifts & Special Occasions | 274 | 2.95% |
| Tools & Hardware | 222 | 2.39% |
| Toys & Games | 216 | 2.32% |
| Books & Media | 193 | 2.08% |
Shipping Carriers Distribution
DHL leads with 34.9% among AI-verified physical stores (2,887 stores) , followed by PostNord (21.6%) and Schenker (10.1%) .
Base: 6,256 AI-verified physical stores with detectable shipping carriers (42.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 2887 | 34.86% |
| PostNord | 1787 | 21.58% |
| Schenker | 839 | 10.13% |
| UPS | 770 | 9.30% |
| FedEx | 314 | 3.79% |
| DPD | 297 | 3.59% |
| GLS | 285 | 3.44% |
| USPS | 276 | 3.33% |
| Budbee | 182 | 2.20% |
| TNT | 132 | 1.59% |
| PostNL | 120 | 1.45% |
| Royal Mail | 120 | 1.45% |
| Hermes | 97 | 1.17% |
| Speedy | 91 | 1.10% |
| DSV | 85 | 1.03% |
Store Launch Timeline
Over the past 12 months, 1,474 new stores were launched in Swish , with the highest activity in 2025-10 (198 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
198 stores launched
146 stores launched
142 stores launched
105 stores launched
125 stores launched
116 stores launched
102 stores launched
143 stores launched
120 stores launched
150 stores launched
80 stores launched
47 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 198 | 13.43% |
| 2025-09 | 146 | 9.91% |
| 2025-08 | 142 | 9.63% |
| 2025-07 | 105 | 7.12% |
| 2025-06 | 125 | 8.48% |
| 2025-05 | 116 | 7.87% |
| 2025-04 | 102 | 6.92% |
| 2025-03 | 143 | 9.70% |
| 2025-02 | 120 | 8.14% |
| 2025-01 | 150 | 10.18% |
| 2024-12 | 80 | 5.43% |
| 2024-11 | 47 | 3.19% |
Active Stores by Launch Year
Currently, 11,390 active stores in Swish are tracked in our database , with the most stores launched in 2025 (1,350 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,350 active stores
928 active stores
746 active stores
712 active stores
746 active stores
796 active stores
547 active stores
712 active stores
574 active stores
383 active stores
303 active stores
343 active stores
433 active stores
258 active stores
267 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1350 | 11.85% |
| 2024 | 928 | 8.15% |
| 2023 | 746 | 6.55% |
| 2022 | 712 | 6.25% |
| 2021 | 746 | 6.55% |
| 2020 | 796 | 6.99% |
| 2019 | 547 | 4.80% |
| 2018 | 712 | 6.25% |
| 2017 | 574 | 5.04% |
| 2016 | 383 | 3.36% |
| 2015 | 303 | 2.66% |
| 2014 | 343 | 3.01% |
| 2013 | 433 | 3.80% |
| 2012 | 258 | 2.27% |
| 2011 | 267 | 2.34% |
| 2010 | 322 | 2.83% |
| 2009 | 230 | 2.02% |
| 2008 | 201 | 1.76% |
| 2007 | 217 | 1.91% |
| 2006 | 193 | 1.69% |
| 2005 | 162 | 1.42% |
| 2004 | 184 | 1.62% |
| 2003 | 163 | 1.43% |
| 2002 | 95 | 0.83% |
| 2001 | 134 | 1.18% |
| 2000 | 125 | 1.10% |
| 1999 | 83 | 0.73% |
| 1998 | 77 | 0.68% |
| 1997 | 53 | 0.47% |
| 1996 | 40 | 0.35% |
| 1995 | 13 | 0.11% |
Geographic Distribution
Sweden leads with 71.5% (7,496 AI-verified stores) , followed by United States (9.4%) and United Kingdom (3.5%) .
Base: 10,490 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
7,496 AI-verified stores
983 AI-verified stores
370 AI-verified stores
219 AI-verified stores
159 AI-verified stores
151 AI-verified stores
148 AI-verified stores
124 AI-verified stores
119 AI-verified stores
114 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 7496 | 71.46% |
| United States | 983 | 9.37% |
| United Kingdom | 370 | 3.53% |
| Niue | 219 | 2.09% |
| India | 159 | 1.52% |
| Australia | 151 | 1.44% |
| Netherlands | 148 | 1.41% |
| Denmark | 124 | 1.18% |
| Germany | 119 | 1.13% |
| Poland | 114 | 1.09% |
| Canada | 101 | 0.96% |
| Russia | 80 | 0.76% |
| Italy | 72 | 0.69% |
| Spain | 69 | 0.66% |
| Finland | 66 | 0.63% |
| France | 52 | 0.50% |
| South Africa | 52 | 0.50% |
| Czechia | 42 | 0.40% |
| Norway | 41 | 0.39% |
| Belgium | 32 | 0.31% |
Featured Stores
Discover the strongest performers and newest entrants in Swish's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
Custom — Health & Beauty
Sky-Shop — Health & Beauty
WooCommerce — Health & Beauty
Custom — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.8k | 100.00% |
| Emails | 10.7k | 72.46% |
| Phones | 6.2k | 42.27% |
| Ecommerce platform | 14.1k | 95.60% |
| Couriers | 6.3k | 42.40% |
| Payment Providers | 14.8k | 100.00% |
| Categories | 11.2k | 75.59% |
| Social Media | 9.9k | 66.82% |
Starter Package
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Maximize Your ROI
Use our detailed Swish E-commerce Database to:
Gain actionable insights into 11.5k physical stores in Swish.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Swish online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Swish E-commerce Database?
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Our database covers over 11.5k Swish physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 34.1% among stores with at least one detectable social profile (6,444 stores) , followed by Instagram (33.9%) and YouTube (9.5%) .
Base: 9,859 stores with any detectable social profile (66.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,444 stores
6,404 stores
1,800 stores
1,105 stores
1,070 stores
849 stores
677 stores
327 stores
154 stores
41 stores
Visual Distribution