Swish Payment Provider Usage Database
Explore 10.4k verified e-commerce stores accepting Swish. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 14.6k domains. 10.4k verified as active stores with physical delivery.
· · Next full refresh: March 2026
10.4k verified active stores out of 14.6k detected · 71.4% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 35.1% of stores with physical delivery (3,583 stores) , followed by Shopify (22.4%) and Custom (19.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,583 stores
2,288 stores
2,023 stores
1,109 stores
247 stores
242 stores
222 stores
146 stores
103 stores
83 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3583 | 35.14% |
| Shopify | 2288 | 22.44% |
| Custom | 2023 | 19.84% |
| Quickbutik | 1109 | 10.88% |
| PrestaShop | 247 | 2.42% |
| Wix eCommerce | 242 | 2.37% |
| Magento | 222 | 2.18% |
| Wikinggruppen | 146 | 1.43% |
| OpenCart | 103 | 1.01% |
| Squarespace Commerce | 83 | 0.81% |
| nopCommerce | 43 | 0.42% |
| Norce | 37 | 0.36% |
| BigCommerce | 33 | 0.32% |
| 1C-Bitrix | 21 | 0.21% |
| DanDomain Webshop | 15 | 0.15% |
All Stores Distribution
WooCommerce holds 42.9% share of all Swish e-commerce stores (5,767) , with Shopify at 17.5% and Custom at 15.0% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,767 stores
2,355 stores
2,023 stores
1,164 stores
263 stores
848 stores
237 stores
156 stores
117 stores
352 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5767 | 42.89% |
| Shopify | 2355 | 17.51% |
| Custom | 2023 | 15.04% |
| Quickbutik | 1164 | 8.66% |
| PrestaShop | 263 | 1.96% |
| Wix eCommerce | 848 | 6.31% |
| Magento | 237 | 1.76% |
| Wikinggruppen | 156 | 1.16% |
| OpenCart | 117 | 0.87% |
| Squarespace Commerce | 352 | 2.62% |
| nopCommerce | 51 | 0.38% |
| Norce | 40 | 0.30% |
| BigCommerce | 37 | 0.28% |
| 1C-Bitrix | 22 | 0.16% |
| DanDomain Webshop | 15 | 0.11% |
Categories Distribution
Health & Beauty leads with 24.4% of all stores (2,093 stores) , followed by Clothing & Accessories (16.6%) and Home & Garden (8.3%) .
Base: 8,577 AI-verified stores with physical delivery and detected product categories (82.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,093 stores
1,423 stores
711 stores
601 stores
547 stores
456 stores
453 stores
420 stores
409 stores
383 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2093 | 24.40% |
| Clothing & Accessories | 1423 | 16.59% |
| Home & Garden | 711 | 8.29% |
| Food & Beverages | 601 | 7.01% |
| Sporting Goods & Outdoor Gear | 547 | 6.38% |
| Electronics & Technology | 456 | 5.32% |
| Jewelry & Watches | 453 | 5.28% |
| Furniture & Home Decor | 420 | 4.90% |
| Arts & Entertainment | 409 | 4.77% |
| Vehicles & Parts | 383 | 4.47% |
| Pets & Pet Supplies | 325 | 3.79% |
| Tools & Hardware | 222 | 2.59% |
| Gifts & Special Occasions | 213 | 2.48% |
| Toys & Games | 193 | 2.25% |
| Books & Media | 128 | 1.49% |
Shipping Carriers Distribution
DHL leads with 35.5% among AI-verified physical stores (3,157 stores) , followed by PostNord (22.9%) and Schenker (10.3%) .
Base: 6,693 AI-verified physical stores with detectable shipping carriers (45.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 3157 | 35.53% |
| PostNord | 2032 | 22.87% |
| Schenker | 919 | 10.34% |
| UPS | 794 | 8.94% |
| DPD | 315 | 3.54% |
| FedEx | 311 | 3.50% |
| GLS | 287 | 3.23% |
| USPS | 251 | 2.82% |
| Budbee | 202 | 2.27% |
| Royal Mail | 127 | 1.43% |
| PostNL | 125 | 1.41% |
| TNT | 119 | 1.34% |
| Hermes | 90 | 1.01% |
| DSV | 81 | 0.91% |
| Speedy | 76 | 0.86% |
Store Launch Timeline
Over the past 12 months, 1,480 new stores were launched in Swish , with the highest activity in 2026-01 (120 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
120 stores launched
137 stores launched
166 stores launched
195 stores launched
143 stores launched
131 stores launched
108 stores launched
122 stores launched
107 stores launched
91 stores launched
106 stores launched
54 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 120 | 8.11% |
| 2025-12 | 137 | 9.26% |
| 2025-11 | 166 | 11.22% |
| 2025-10 | 195 | 13.18% |
| 2025-09 | 143 | 9.66% |
| 2025-08 | 131 | 8.85% |
| 2025-07 | 108 | 7.30% |
| 2025-06 | 122 | 8.24% |
| 2025-05 | 107 | 7.23% |
| 2025-04 | 91 | 6.15% |
| 2025-03 | 106 | 7.16% |
| 2025-02 | 54 | 3.65% |
Active Stores by Launch Year
Currently, 10,382 active stores in Swish are tracked in our database , with the most stores launched in 2026 (121 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
121 active stores
1,513 active stores
858 active stores
666 active stores
603 active stores
641 active stores
705 active stores
499 active stores
614 active stores
555 active stores
317 active stores
261 active stores
300 active stores
371 active stores
228 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 121 | 1.17% |
| 2025 | 1513 | 14.57% |
| 2024 | 858 | 8.26% |
| 2023 | 666 | 6.41% |
| 2022 | 603 | 5.81% |
| 2021 | 641 | 6.17% |
| 2020 | 705 | 6.79% |
| 2019 | 499 | 4.81% |
| 2018 | 614 | 5.91% |
| 2017 | 555 | 5.35% |
| 2016 | 317 | 3.05% |
| 2015 | 261 | 2.51% |
| 2014 | 300 | 2.89% |
| 2013 | 371 | 3.57% |
| 2012 | 228 | 2.20% |
| 2011 | 220 | 2.12% |
| 2010 | 267 | 2.57% |
| 2009 | 194 | 1.87% |
| 2008 | 179 | 1.72% |
| 2007 | 175 | 1.69% |
| 2006 | 172 | 1.66% |
| 2005 | 128 | 1.23% |
| 2004 | 145 | 1.40% |
| 2003 | 128 | 1.23% |
| 2002 | 79 | 0.76% |
| 2001 | 102 | 0.98% |
| 2000 | 118 | 1.14% |
| 1999 | 76 | 0.73% |
| 1998 | 59 | 0.57% |
| 1997 | 47 | 0.45% |
| 1996 | 31 | 0.30% |
| 1995 | 10 | 0.10% |
Geographic Distribution
Sweden leads with 72.7% (6,944 AI-verified stores) , followed by United States (8.1%) and United Kingdom (3.1%) .
Base: 9,557 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
6,944 AI-verified stores
775 AI-verified stores
301 AI-verified stores
182 AI-verified stores
150 AI-verified stores
146 AI-verified stores
137 AI-verified stores
129 AI-verified stores
120 AI-verified stores
114 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 6944 | 72.66% |
| United States | 775 | 8.11% |
| United Kingdom | 301 | 3.15% |
| Niue | 182 | 1.90% |
| Netherlands | 150 | 1.57% |
| Australia | 146 | 1.53% |
| Germany | 137 | 1.43% |
| India | 129 | 1.35% |
| Denmark | 120 | 1.26% |
| Poland | 114 | 1.19% |
| Canada | 89 | 0.93% |
| Italy | 74 | 0.77% |
| Finland | 73 | 0.76% |
| Russia | 69 | 0.72% |
| Spain | 58 | 0.61% |
| Norway | 45 | 0.47% |
| France | 44 | 0.46% |
| South Africa | 41 | 0.43% |
| Czechia | 38 | 0.40% |
| Belgium | 28 | 0.29% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Books & Media
Custom - Pets & Pet Supplies
Custom - Furniture & Home Decor
SAP Commerce Cloud - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Vehicles & Parts
WooCommerce
Shopify - Health & Beauty
Quickbutik - Food & Beverages
Custom - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.6k | 100.00% |
| Emails | 10.8k | 73.75% |
| Phones | 6.1k | 41.49% |
| Ecommerce platform | 13.8k | 94.63% |
| Couriers | 6.7k | 45.81% |
| Payment Providers | 14.6k | 100.00% |
| Categories | 9.2k | 63.23% |
| Social Media | 10.1k | 69.02% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Swish e-commerce landscape:
Analyze 10.4k verified e-commerce stores on Swish - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Swish e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Swish e-commerce intelligence?
-
We track 10.4k verified Swish e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 34.3% among stores with at least one detectable social profile (6,157 stores) , followed by Facebook (33.7%) and YouTube (9.3%) .
Base: 10,084 stores with any detectable social profile (69.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,157 stores
6,053 stores
1,677 stores
1,233 stores
916 stores
728 stores
704 stores
315 stores
147 stores
46 stores
Visual Distribution