Vimeo Technology Adoption in E-commerce

Discover 55.5k e-commerce stores using Vimeo. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 39.7% of stores with physical delivery (21,704 stores) , followed by WooCommerce (21.8%) and Shopify (19.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 39.7%

21,704 stores

11,929 stores

Shopify 19.8%

10,811 stores

7,424 stores

816 stores

469 stores

308 stores

303 stores

217 stores

181 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Vimeo
Platform Stores with Physical Delivery Percentage
Custom 21704 39.70%
WooCommerce 11929 21.82%
Shopify 10811 19.78%
GoDaddy Online Store 7424 13.58%
Magento 816 1.49%
PrestaShop 469 0.86%
BigCommerce 308 0.56%
1C-Bitrix 303 0.55%
Squarespace Commerce 217 0.40%
Wix eCommerce 181 0.33%
Salesforce Commerce Cloud 180 0.33%
OpenCart 121 0.22%
Commerce7 92 0.17%
Imweb 61 0.11%
EC-CUBE 53 0.10%

All Stores Distribution

Custom holds 24.6% share of all Vimeo e-commerce stores (21,704) , with WooCommerce at 42.3% and Shopify at 14.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 24.6%

21,704 stores

37,336 stores

Shopify 14.6%

12,912 stores

10,532 stores

1,087 stores

556 stores

363 stores

421 stores

1,254 stores

1,359 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Vimeo
Platform Total Stores Percentage
Custom 21704 24.57%
WooCommerce 37336 42.26%
Shopify 12912 14.62%
GoDaddy Online Store 10532 11.92%
Magento 1087 1.23%
PrestaShop 556 0.63%
BigCommerce 363 0.41%
1C-Bitrix 421 0.48%
Squarespace Commerce 1254 1.42%
Wix eCommerce 1359 1.54%
Salesforce Commerce Cloud 200 0.23%
OpenCart 169 0.19%
Commerce7 135 0.15%
Imweb 253 0.29%
EC-CUBE 61 0.07%

Categories Distribution

Health & Beauty leads with 20.1% of all stores (7,048 stores) , followed by Clothing & Accessories (18.6%) and Food & Beverages (10.6%) .

Top 10 Categories

Health & Beauty 20.1%

7,048 stores

Clothing & Accessories 18.6%

6,515 stores

Food & Beverages 10.6%

3,732 stores

Furniture & Home Decor 6.5%

2,273 stores

Arts & Entertainment 6.1%

2,155 stores

Home & Garden 5.4%

1,908 stores

Vehicles & Parts 5.2%

1,813 stores

Sporting Goods & Outdoor Gear 5.0%

1,750 stores

Electronics & Technology 4.7%

1,662 stores

Jewelry & Watches 4.5%

1,589 stores

Visual Distribution

Distribution of top 10 Vimeo store categories (December 2025)
Distribution of categories in Vimeo e-commerce stores
Category Number of Stores Percentage
Health & Beauty 7048 20.08%
Clothing & Accessories 6515 18.56%
Food & Beverages 3732 10.63%
Furniture & Home Decor 2273 6.48%
Arts & Entertainment 2155 6.14%
Home & Garden 1908 5.44%
Vehicles & Parts 1813 5.17%
Sporting Goods & Outdoor Gear 1750 4.99%
Electronics & Technology 1662 4.74%
Jewelry & Watches 1589 4.53%
Business & Industrial 1266 3.61%
Gifts & Special Occasions 996 2.84%
Books & Media 866 2.47%
Pets & Pet Supplies 846 2.41%
Tools & Hardware 680 1.94%

Payment Providers Distribution

PayPal leads with 27.1% among AI-verified physical stores (3,666 stores) , followed by American Express (14.9%) and MasterCard (14.7%) .

Base: 13,909 AI-verified physical stores with detectable payment providers (15.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.1%

3,666 stores

2,009 stores

1,990 stores

1,414 stores

934 stores

745 stores

VISA 5.5%

739 stores

487 stores

Bolt 2.5%

336 stores

JCB 1.9%

252 stores

Visual Distribution

Distribution of top 10 Vimeo payment providers (December 2025)
Distribution of payment providers in Vimeo e-commerce stores
Payment Provider Store Count Market Share
PayPal 3666 27.14%
American Express 2009 14.87%
MasterCard 1990 14.73%
Stripe Connect 1414 10.47%
Klarna 934 6.91%
Apple Pay 745 5.52%
VISA 739 5.47%
Google Pay 487 3.61%
Bolt 336 2.49%
JCB 252 1.87%
Paddle 246 1.82%
Amazon Pay 189 1.40%
BitCoin 186 1.38%
Mollie 160 1.18%
Bancontact 155 1.15%

Shipping Carriers Distribution

UPS leads with 21.9% among AI-verified physical stores (1,954 stores) , followed by USPS (16.8%) and DHL (15.8%) .

Base: 9,113 AI-verified physical stores with detectable shipping carriers (10.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 21.9%

1,954 stores

USPS 16.8%

1,500 stores

DHL 15.8%

1,409 stores

FedEx 13.5%

1,201 stores

DPD 6.3%

566 stores

402 stores

GLS 4.1%

365 stores

311 stores

229 stores

185 stores

Visual Distribution

Distribution of top 10 Vimeo shipping carriers (December 2025)
Distribution of shipping carriers in Vimeo e-commerce stores
Shipping Carrier Store Count Market Share
UPS 1954 21.92%
USPS 1500 16.83%
DHL 1409 15.80%
FedEx 1201 13.47%
DPD 566 6.35%
Royal Mail 402 4.51%
GLS 365 4.09%
Australia Post 311 3.49%
СДЭК 229 2.57%
PostNL 185 2.08%
TNT 181 2.03%
Correos 174 1.95%
Hermes 151 1.69%
Почта России 146 1.64%
Estes 141 1.58%

Store Launch Timeline

Over the past 12 months, 6,688 new stores were launched in Vimeo , with the highest activity in 2025-11 (441 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 6.6%

441 stores launched

2025-10 6.9%

460 stores launched

2025-09 9.2%

618 stores launched

2025-08 8.3%

555 stores launched

2025-07 8.7%

581 stores launched

2025-06 7.4%

492 stores launched

2025-05 9.6%

642 stores launched

2025-04 9.5%

633 stores launched

2025-03 10.5%

701 stores launched

2025-02 9.6%

644 stores launched

2025-01 9.5%

638 stores launched

2024-12 4.2%

283 stores launched

Monthly Trend

Monthly store launches in Vimeo (December 2025)
Monthly store launches in Vimeo over the past 12 months
Month Stores Launched Percentage
2025-11 441 6.59%
2025-10 460 6.88%
2025-09 618 9.24%
2025-08 555 8.30%
2025-07 581 8.69%
2025-06 492 7.36%
2025-05 642 9.60%
2025-04 633 9.46%
2025-03 701 10.48%
2025-02 644 9.63%
2025-01 638 9.54%
2024-12 283 4.23%

Active Stores by Launch Year

Currently, 54,428 active stores in Vimeo are tracked in our database , with the most stores launched in 2025 (6,412 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.8%

6,412 active stores

2024 11.8%

6,400 active stores

2023 10.1%

5,478 active stores

2022 8.1%

4,419 active stores

2021 7.9%

4,275 active stores

2020 7.2%

3,902 active stores

2019 5.0%

2,730 active stores

2018 5.8%

3,130 active stores

2017 4.9%

2,673 active stores

2016 2.5%

1,382 active stores

2015 2.5%

1,372 active stores

2014 2.6%

1,408 active stores

2013 3.0%

1,635 active stores

2012 1.9%

1,042 active stores

2011 2.2%

1,172 active stores

Distribution by Launch Year

Active stores in Vimeo by original launch year (December 2025)
Active stores in Vimeo by launch year
Launch Year Active Stores Percentage
2025 6412 11.78%
2024 6400 11.76%
2023 5478 10.06%
2022 4419 8.12%
2021 4275 7.85%
2020 3902 7.17%
2019 2730 5.02%
2018 3130 5.75%
2017 2673 4.91%
2016 1382 2.54%
2015 1372 2.52%
2014 1408 2.59%
2013 1635 3.00%
2012 1042 1.91%
2011 1172 2.15%
2010 851 1.56%
2009 772 1.42%
2008 654 1.20%
2007 550 1.01%
2006 410 0.75%
2005 411 0.76%
2004 560 1.03%
2003 435 0.80%
2002 437 0.80%
2001 516 0.95%
2000 447 0.82%
1999 381 0.70%
1998 285 0.52%
1997 151 0.28%
1996 109 0.20%
1995 29 0.05%

Social Media Usage

Instagram leads with 28.3% among stores with at least one detectable social profile (33,254 stores) , followed by Facebook (28.1%) and YouTube (12.3%) .

Base: 67,904 stores with any detectable social profile (74.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.3%

33,254 stores

Facebook 28.1%

33,022 stores

YouTube 12.3%

14,444 stores

Twitter 8.4%

9,851 stores

LinkedIn 6.0%

7,077 stores

TikTok 5.7%

6,740 stores

Pinterest 4.6%

5,366 stores

X 2.6%

3,112 stores

Vimeo 2.6%

3,013 stores

WhatsApp 1.5%

1,713 stores

Visual Distribution

Distribution of social media platforms in Vimeo (December 2025)
Distribution of social media platforms in Vimeo e-commerce stores
Social Platform Store Count Market Share
Instagram 33254 28.28%
Facebook 33022 28.08%
YouTube 14444 12.28%
Twitter 9851 8.38%
LinkedIn 7077 6.02%
TikTok 6740 5.73%
Pinterest 5366 4.56%
X 3112 2.65%
Vimeo 3013 2.56%
WhatsApp 1713 1.46%

Geographic Distribution

United States leads with 42.8% (16,621 AI-verified stores) , followed by South Korea (10.3%) and United Kingdom (8.1%) .

Base: 38,838 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

16,621 AI-verified stores

4,019 AI-verified stores

3,141 AI-verified stores

1,873 AI-verified stores

1,665 AI-verified stores

Spain 3.9%

1,531 AI-verified stores

1,168 AI-verified stores

1,093 AI-verified stores

India 2.8%

1,077 AI-verified stores

Italy 2.5%

965 AI-verified stores

Visual Distribution

Geographic distribution of stores using Vimeo (December 2025)
Geographic distribution of stores using Vimeo
Country AI-Verified Store Count Market Share
United States 16621 42.80%
South Korea 4019 10.35%
United Kingdom 3141 8.09%
Australia 1873 4.82%
Canada 1665 4.29%
Spain 1531 3.94%
Netherlands 1168 3.01%
France 1093 2.81%
India 1077 2.77%
Italy 965 2.48%
Mexico 948 2.44%
Germany 748 1.93%
Russia 658 1.69%
Turkey 633 1.63%
Brazil 549 1.41%
Japan 531 1.37%
Bosnia and Herzegovina 510 1.31%
Sweden 377 0.97%
South Africa 369 0.95%
New Zealand 362 0.93%

Dataset Coverage

Field Rows count Coverage
Website 91.3k 100.00%
Emails 57.3k 62.76%
Phones 18.4k 20.14%
Ecommerce platform 90.6k 99.25%
Couriers 9.1k 9.98%
Payment Providers 13.9k 15.24%
Categories 51.0k 55.87%
Social Media 67.9k 74.38%

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Frequently Asked Questions

What data is included in the Vimeo E-commerce Database?

Our database covers over 55.5k Vimeo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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