Trustpilot Technology Adoption in E-commerce
Discover 34.2k verified e-commerce stores using Trustpilot. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 43.7k domains. 34.2k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
34.2k verified active stores out of 43.7k detected · 78.3% verification rate
E-commerce Platforms Distribution
Shopify stores with 31.5% of stores with physical delivery (10,053 stores) , followed by WooCommerce (29.8%) and Custom (21.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,053 stores
9,518 stores
6,940 stores
1,644 stores
1,086 stores
896 stores
424 stores
238 stores
233 stores
181 stores
Visual Distribution
10,053 stores
9,518 stores
6,940 stores
1,644 stores
1,086 stores
896 stores
424 stores
238 stores
233 stores
181 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 10053 | 31.52% |
| WooCommerce | 9518 | 29.84% |
| Custom | 6940 | 21.76% |
| Magento | 1644 | 5.15% |
| BigCommerce | 1086 | 3.40% |
| PrestaShop | 896 | 2.81% |
| Wix eCommerce | 424 | 1.33% |
| Squarespace Commerce | 238 | 0.75% |
| Shopware | 233 | 0.73% |
| Quickbutik | 181 | 0.57% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 26.5% share of all Trustpilot e-commerce stores (10,560) , with WooCommerce at 39.1% and Custom at 17.4% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
10,560 stores
15,578 stores
6,940 stores
1,808 stores
1,168 stores
961 stores
928 stores
752 stores
254 stores
184 stores
Visual Distribution
10,560 stores
15,578 stores
6,940 stores
1,808 stores
1,168 stores
961 stores
928 stores
752 stores
254 stores
184 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 10560 | 26.48% |
| WooCommerce | 15578 | 39.06% |
| Custom | 6940 | 17.40% |
| Magento | 1808 | 4.53% |
| BigCommerce | 1168 | 2.93% |
| PrestaShop | 961 | 2.41% |
| Wix eCommerce | 928 | 2.33% |
| Squarespace Commerce | 752 | 1.89% |
| Shopware | 254 | 0.64% |
| Quickbutik | 184 | 0.46% |
Categories Distribution
Health & Beauty stores with 16.0% of all stores (5,100 stores) , followed by Clothing & Accessories (12.7%) and Food & Beverages (9.5%) .
Base: 31,802 AI-verified stores with physical delivery and detected product categories (93.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,100 stores
4,023 stores
3,028 stores
3,017 stores
2,711 stores
1,998 stores
1,894 stores
1,633 stores
1,537 stores
1,400 stores
Visual Distribution
5,100 stores
4,023 stores
3,028 stores
3,017 stores
2,711 stores
1,998 stores
1,894 stores
1,633 stores
1,537 stores
1,400 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5100 | 16.04% |
| Clothing & Accessories | 4023 | 12.65% |
| Food & Beverages | 3028 | 9.52% |
| Home & Garden | 3017 | 9.49% |
| Sporting Goods & Outdoor Gear | 2711 | 8.52% |
| Tools & Hardware | 1998 | 6.28% |
| Electronics & Technology | 1894 | 5.96% |
| Furniture & Home Decor | 1633 | 5.13% |
| Arts & Entertainment | 1537 | 4.83% |
| Business & Industrial | 1400 | 4.40% |
Payment Providers Distribution
PayPal stores with 25.0% among AI-verified physical stores (7,132 stores) , followed by Klarna (12.8%) and MasterCard (11.1%) .
Base: 15,003 AI-verified physical stores with detectable payment providers (34.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
7,132 stores
3,645 stores
3,176 stores
2,946 stores
2,604 stores
1,936 stores
1,541 stores
1,420 stores
918 stores
692 stores
Visual Distribution
7,132 stores
3,645 stores
3,176 stores
2,946 stores
2,604 stores
1,936 stores
1,541 stores
1,420 stores
918 stores
692 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 7132 | 24.97% |
| Klarna | 3645 | 12.76% |
| MasterCard | 3176 | 11.12% |
| American Express | 2946 | 10.31% |
| Stripe Connect | 2604 | 9.12% |
| Apple Pay | 1936 | 6.78% |
| VISA | 1541 | 5.40% |
| Google Pay | 1420 | 4.97% |
| Bancontact | 918 | 3.21% |
| iDEAL | 692 | 2.42% |
Shipping Carriers Distribution
DHL stores with 19.7% among AI-verified physical stores (3,630 stores) , followed by UPS (12.4%) and DPD (11.6%) .
Base: 12,447 AI-verified physical stores with detectable shipping carriers (28.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
3,630 stores
2,287 stores
2,148 stores
2,112 stores
2,046 stores
1,382 stores
893 stores
808 stores
702 stores
524 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 3630 | 19.68% |
| UPS | 2287 | 12.40% |
| DPD | 2148 | 11.64% |
| Royal Mail | 2112 | 11.45% |
| GLS | 2046 | 11.09% |
| FedEx | 1382 | 7.49% |
| USPS | 893 | 4.84% |
| PostNL | 808 | 4.38% |
| PostNord | 702 | 3.81% |
| TNT | 524 | 2.84% |
Store Launch Timeline
Over the past 12 months, 2,664 new stores were launched in Trustpilot , with the highest activity in 2026-04 (185 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
185 stores launched
211 stores launched
210 stores launched
194 stores launched
213 stores launched
202 stores launched
299 stores launched
257 stores launched
267 stores launched
253 stores launched
249 stores launched
124 stores launched
Monthly Trend
6.9% of last 12 months
7.9% of last 12 months
7.9% of last 12 months
7.3% of last 12 months
8.0% of last 12 months
7.6% of last 12 months
11.2% of last 12 months
9.6% of last 12 months
10.0% of last 12 months
9.5% of last 12 months
9.3% of last 12 months
4.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 185 | 6.94% |
| 2026-03 | 211 | 7.92% |
| 2026-02 | 210 | 7.88% |
| 2026-01 | 194 | 7.28% |
| 2025-12 | 213 | 8.00% |
| 2025-11 | 202 | 7.58% |
| 2025-10 | 299 | 11.22% |
| 2025-09 | 257 | 9.65% |
| 2025-08 | 267 | 10.02% |
| 2025-07 | 253 | 9.50% |
| 2025-06 | 249 | 9.35% |
| 2025-05 | 124 | 4.65% |
Active Stores by Launch Year
Currently, 33,827 active stores in Trustpilot are tracked in our database , with the most stores launched in 2026 (814 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
814 active stores
3,132 active stores
2,854 active stores
2,259 active stores
2,220 active stores
2,781 active stores
2,662 active stores
1,692 active stores
1,879 active stores
1,731 active stores
996 active stores
960 active stores
919 active stores
1,058 active stores
812 active stores
Distribution by Launch Year
2.4% of tracked active stores
9.3% of tracked active stores
8.4% of tracked active stores
6.7% of tracked active stores
6.6% of tracked active stores
8.2% of tracked active stores
7.9% of tracked active stores
5.0% of tracked active stores
5.6% of tracked active stores
5.1% of tracked active stores
2.9% of tracked active stores
2.8% of tracked active stores
2.7% of tracked active stores
3.1% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 814 | 2.41% |
| 2025 | 3132 | 9.26% |
| 2024 | 2854 | 8.44% |
| 2023 | 2259 | 6.68% |
| 2022 | 2220 | 6.56% |
| 2021 | 2781 | 8.22% |
| 2020 | 2662 | 7.87% |
| 2019 | 1692 | 5.00% |
| 2018 | 1879 | 5.55% |
| 2017 | 1731 | 5.12% |
| 2016 | 996 | 2.94% |
| 2015 | 960 | 2.84% |
| 2014 | 919 | 2.72% |
| 2013 | 1058 | 3.13% |
| 2012 | 812 | 2.40% |
Geographic Distribution
United Kingdom stores with 27.7% (8,668 AI-verified stores) , followed by United States (11.3%) and Italy (10.4%) .
Base: 31,325 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
8,668 AI-verified stores
3,529 AI-verified stores
3,262 AI-verified stores
2,943 AI-verified stores
2,311 AI-verified stores
2,153 AI-verified stores
1,874 AI-verified stores
1,344 AI-verified stores
940 AI-verified stores
683 AI-verified stores
Visual Distribution
8,668 AI-verified stores
3,529 AI-verified stores
3,262 AI-verified stores
2,943 AI-verified stores
2,311 AI-verified stores
2,153 AI-verified stores
1,874 AI-verified stores
1,344 AI-verified stores
940 AI-verified stores
683 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 8668 | 27.67% |
| United States | 3529 | 11.27% |
| Italy | 3262 | 10.41% |
| Netherlands | 2943 | 9.40% |
| Germany | 2311 | 7.38% |
| Denmark | 2153 | 6.87% |
| France | 1874 | 5.98% |
| Sweden | 1344 | 4.29% |
| Spain | 940 | 3.00% |
| Belgium | 683 | 2.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Tools & Hardware
Custom - Clothing & Accessories
Custom - Sporting Goods & Outdoor Gear
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
Custom - Jewelry & Watches
BigCommerce - Pets & Pet Supplies
Shopify - Food & Beverages
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 43.7k | 100.00% |
| Emails | 22.5k | 51.61% |
| Phones | 24.9k | 56.96% |
| Ecommerce platform | 42.8k | 98.00% |
| Couriers | 12.4k | 28.50% |
| Payment Providers | 15.0k | 34.35% |
| Categories | 33.5k | 76.61% |
| Social Media | 36.5k | 83.67% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Trustpilot e-commerce landscape:
Analyze 34.2k verified e-commerce stores on Trustpilot - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Trustpilot e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Trustpilot e-commerce intelligence?
-
We track 34.2k verified Trustpilot e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 28.2% among stores with at least one detectable social profile (26,384 stores) , followed by Instagram (27.3%) and YouTube (12.6%) .
Base: 36,542 stores with any detectable social profile (83.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
26,384 stores
25,597 stores
11,767 stores
7,191 stores
7,164 stores
6,476 stores
4,819 stores
2,601 stores
1,427 stores
222 stores
Visual Distribution
26,384 stores
25,597 stores
11,767 stores
7,191 stores
7,164 stores
6,476 stores
4,819 stores
2,601 stores
1,427 stores
222 stores