Tradedoubler Technology Adoption in E-commerce

Discover 177 verified e-commerce stores using Tradedoubler. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 284 domains. 177 verified as active stores with physical delivery.

Verified stores
177
active stores with physical delivery
Top country
United Kingdom
33 verified stores
Top payment signal
PayPal
25 detection occurrences
Top carrier signal
DHL
18 detection occurrences
Top category
Clothing & Accessories
33 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

177 verified active stores out of 284 detected · 62.3% verification rate

E-commerce Platforms Distribution

Custom stores with 45.2% of stores with physical delivery (80 stores) , followed by Shopify (30.5%) and WooCommerce (13.0%) .

Base: 177 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 45.2%

80 stores

Shopify 30.5%

54 stores

23 stores

6 stores

4 stores

4 stores

WooCommerce, VirtueMart 0.6%

1 stores

VTEX 0.6%

1 stores

CS Cart, CS-Cart 0.6%

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Tradedoubler
Platform Stores with Physical Delivery Percentage
Custom 80 45.20%
Shopify 54 30.51%
WooCommerce 23 12.99%
PrestaShop 6 3.39%
Magento 4 2.26%
BigCommerce 4 2.26%
WooCommerce, VirtueMart 1 0.56%
Salesforce Commerce Cloud 1 0.56%
VTEX 1 0.56%
CS Cart, CS-Cart 1 0.56%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 28.2% share of detected Tradedoubler e-commerce signals (80) , with Shopify at 20.8% and WooCommerce at 27.5% (June 2026) .

Base: 284 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 28.2%

80 websites

Shopify 20.8%

59 websites

78 websites

24 websites

13 websites

5 websites

WooCommerce, VirtueMart 0.4%

1 websites

VTEX 0.4%

1 websites

CS Cart, CS-Cart 0.4%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Tradedoubler
Platform Websites with Signals Percentage
Custom 80 28.17%
Shopify 59 20.77%
WooCommerce 78 27.46%
PrestaShop 24 8.45%
Magento 13 4.58%
BigCommerce 5 1.76%
WooCommerce, VirtueMart 1 0.35%
Salesforce Commerce Cloud 2 0.70%
VTEX 1 0.35%
CS Cart, CS-Cart 1 0.35%

Categories Distribution

Clothing & Accessories stores with 18.6% of all stores (33 stores) , followed by Health & Beauty (16.9%) and Home & Garden (15.3%) .

Base: 177 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 18.6%

33 stores

Health & Beauty 16.9%

30 stores

Home & Garden 15.3%

27 stores

Electronics & Technology 10.2%

18 stores

Sporting Goods & Outdoor Gear 9.0%

16 stores

Food & Beverages 4.5%

8 stores

Gifts & Special Occasions 4.0%

7 stores

Furniture & Home Decor 3.4%

6 stores

Tools & Hardware 2.3%

4 stores

Arts & Entertainment 1.7%

3 stores

Visual Distribution

Distribution of top 10 Tradedoubler store categories (June 2026)
Distribution of categories in Tradedoubler e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 33 18.64%
Health & Beauty 30 16.95%
Home & Garden 27 15.25%
Electronics & Technology 18 10.17%
Sporting Goods & Outdoor Gear 16 9.04%
Food & Beverages 8 4.52%
Gifts & Special Occasions 7 3.95%
Furniture & Home Decor 6 3.39%
Tools & Hardware 4 2.26%
Arts & Entertainment 3 1.69%

Payment Providers Distribution

PayPal accounts for 26.9% of displayed detection occurrences (25 occurrences) , followed by Klarna (22.6%) and MasterCard (11.8%) .

Base: 93 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.9%

25 occurrences

Klarna 22.6%

21 occurrences

11 occurrences

8 occurrences

7 occurrences

7 occurrences

5 occurrences

VISA 4.3%

4 occurrences

3 occurrences

SEPA 2.2%

2 occurrences

Visual Distribution

Distribution of top 10 Tradedoubler payment providers (June 2026)
Distribution of payment providers in Tradedoubler e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 25 26.88%
Klarna 21 22.58%
MasterCard 11 11.83%
Apple Pay 8 8.60%
American Express 7 7.53%
Google Pay 7 7.53%
Stripe Connect 5 5.38%
VISA 4 4.30%
Amazon Pay 3 3.23%
SEPA 2 2.15%

Shipping Carriers Distribution

DHL accounts for 24.3% of displayed detection occurrences (18 occurrences) , followed by UPS (21.6%) and GLS (10.8%) .

Base: 74 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 24.3%

18 occurrences

UPS 21.6%

16 occurrences

GLS 10.8%

8 occurrences

8 occurrences

DPD 8.1%

6 occurrences

6 occurrences

4 occurrences

FedEx 4.1%

3 occurrences

3 occurrences

2 occurrences

Visual Distribution

Distribution of top 10 Tradedoubler shipping carriers (June 2026)
Distribution of shipping carriers in Tradedoubler e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 18 24.32%
UPS 16 21.62%
GLS 8 10.81%
Royal Mail 8 10.81%
DPD 6 8.11%
Hermes 6 8.11%
PostNord 4 5.41%
FedEx 3 4.05%
InPost 3 4.05%
PostNL 2 2.70%

Store Launch Timeline

Over the past 12 months, 10 new stores were launched in Tradedoubler , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 10.0%

1 stores launched

2026-04 30.0%

3 stores launched

2026-02 10.0%

1 stores launched

2025-12 10.0%

1 stores launched

2025-10 10.0%

1 stores launched

2025-07 30.0%

3 stores launched

Monthly Trend

Monthly store launches in Tradedoubler (June 2026)
Monthly store launches in Tradedoubler over the past 12 months
Month Stores Launched Percentage
2026-05 1 10.00%
2026-04 3 30.00%
2026-02 1 10.00%
2025-12 1 10.00%
2025-10 1 10.00%
2025-07 3 30.00%

Active Stores by Launch Year

Currently, 171 active stores in Tradedoubler are tracked in our database , with the most stores launched in 2026 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.9%

5 active stores

2025 5.3%

9 active stores

2024 6.4%

11 active stores

2023 4.1%

7 active stores

2022 7.6%

13 active stores

2021 7.6%

13 active stores

2020 8.8%

15 active stores

2019 4.7%

8 active stores

2018 5.3%

9 active stores

2017 8.8%

15 active stores

2016 5.3%

9 active stores

2015 2.9%

5 active stores

2014 3.5%

6 active stores

2013 3.5%

6 active stores

2012 3.5%

6 active stores

Distribution by Launch Year

Active stores in Tradedoubler by original launch year (June 2026)
Active stores in Tradedoubler by launch year
Launch Year Active Stores Percentage
2026 5 2.92%
2025 9 5.26%
2024 11 6.43%
2023 7 4.09%
2022 13 7.60%
2021 13 7.60%
2020 15 8.77%
2019 8 4.68%
2018 9 5.26%
2017 15 8.77%
2016 9 5.26%
2015 5 2.92%
2014 6 3.51%
2013 6 3.51%
2012 6 3.51%

Social Media Usage

Facebook accounts for 25.3% of displayed detection occurrences (108 occurrences) , followed by Instagram (25.1%) and YouTube (17.6%) .

Base: 427 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 25.3%

108 occurrences

Instagram 25.1%

107 occurrences

YouTube 17.6%

75 occurrences

LinkedIn 9.1%

39 occurrences

Pinterest 8.0%

34 occurrences

Twitter 7.7%

33 occurrences

TikTok 5.4%

23 occurrences

X 1.2%

5 occurrences

WhatsApp 0.7%

3 occurrences

Visual Distribution

Distribution of social media platforms in Tradedoubler (June 2026)
Distribution of social media platforms in Tradedoubler e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 108 25.29%
Instagram 107 25.06%
YouTube 75 17.56%
LinkedIn 39 9.13%
Pinterest 34 7.96%
Twitter 33 7.73%
TikTok 23 5.39%
X 5 1.17%
WhatsApp 3 0.70%

Geographic Distribution

United Kingdom stores with 18.6% (33 active verified stores) , followed by Italy (11.3%) and Sweden (10.7%) .

Base: 177 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

33 active verified stores

Italy 11.3%

20 active verified stores

Sweden 10.7%

19 active verified stores

12 active verified stores

12 active verified stores

Spain 6.2%

11 active verified stores

11 active verified stores

11 active verified stores

7 active verified stores

5 active verified stores

Visual Distribution

Geographic distribution of stores using Tradedoubler (June 2026)
Geographic distribution of stores using Tradedoubler
Country AI-Verified Store Count Market Share
United Kingdom 33 18.64%
Italy 20 11.30%
Sweden 19 10.73%
Poland 12 6.78%
Germany 12 6.78%
Spain 11 6.21%
Netherlands 11 6.21%
United States 11 6.21%
Denmark 7 3.95%
Finland 5 2.82%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 284 100.00%
Emails 95 33.45%
Phones 122 42.96%
Ecommerce platform 280 98.59%
Couriers 61 21.48%
Payment Providers 60 21.13%
Categories 166 58.45%
Social Media 167 58.80%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Tradedoubler e-commerce landscape:

Analyze 177 verified e-commerce stores on Tradedoubler - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Tradedoubler e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Tradedoubler e-commerce intelligence?

We track 177 verified Tradedoubler e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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