Sucuri Technology Adoption in E-commerce
Discover 6.7k verified e-commerce stores using Sucuri. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 17.5k domains. 6.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.7k verified active stores out of 17.5k detected · 38.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 66.4% of stores with physical delivery (4,458 stores) , followed by Custom (13.4%) and Magento (11.0%) .
Base: 6,711 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,458 stores
901 stores
737 stores
101 stores
98 stores
86 stores
65 stores
61 stores
40 stores
18 stores
Visual Distribution
4,458 stores
901 stores
737 stores
101 stores
98 stores
86 stores
65 stores
61 stores
40 stores
18 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 4458 | 66.43% |
| Custom | 901 | 13.43% |
| Magento | 737 | 10.98% |
| Magento, NutriDyn | 101 | 1.50% |
| PrestaShop | 98 | 1.46% |
| NutriDyn, Magento | 86 | 1.28% |
| OpenCart | 65 | 0.97% |
| GoDaddy Online Store | 61 | 0.91% |
| Shopify | 40 | 0.60% |
| VirtueMart | 18 | 0.27% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 83.2% share of detected Sucuri e-commerce signals (14,599) , with Custom at 5.1% and Magento at 5.0% (June 2026) .
Base: 17,547 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
14,599 websites
901 websites
872 websites
101 websites
105 websites
86 websites
80 websites
161 websites
59 websites
52 websites
Visual Distribution
14,599 websites
901 websites
872 websites
101 websites
105 websites
86 websites
80 websites
161 websites
59 websites
52 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 14599 | 83.20% |
| Custom | 901 | 5.13% |
| Magento | 872 | 4.97% |
| Magento, NutriDyn | 101 | 0.58% |
| PrestaShop | 105 | 0.60% |
| NutriDyn, Magento | 86 | 0.49% |
| OpenCart | 80 | 0.46% |
| GoDaddy Online Store | 161 | 0.92% |
| Shopify | 59 | 0.34% |
| VirtueMart | 52 | 0.30% |
Categories Distribution
Health & Beauty stores with 17.8% of all stores (1,192 stores) , followed by Sporting Goods & Outdoor Gear (10.9%) and Food & Beverages (9.8%) .
Base: 6,711 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,192 stores
732 stores
658 stores
482 stores
481 stores
479 stores
434 stores
304 stores
297 stores
267 stores
Visual Distribution
1,192 stores
732 stores
658 stores
482 stores
481 stores
479 stores
434 stores
304 stores
297 stores
267 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1192 | 17.76% |
| Sporting Goods & Outdoor Gear | 732 | 10.91% |
| Food & Beverages | 658 | 9.80% |
| Clothing & Accessories | 482 | 7.18% |
| Business & Industrial | 481 | 7.17% |
| Home & Garden | 479 | 7.14% |
| Tools & Hardware | 434 | 6.47% |
| Electronics & Technology | 304 | 4.53% |
| Toys & Games | 297 | 4.43% |
| Arts & Entertainment | 267 | 3.98% |
Payment Providers Distribution
PayPal accounts for 29.6% of displayed detection occurrences (870 occurrences) , followed by MasterCard (17.4%) and American Express (17.0%) .
Base: 2,936 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
870 occurrences
511 occurrences
498 occurrences
344 occurrences
224 occurrences
162 occurrences
114 occurrences
108 occurrences
69 occurrences
36 occurrences
Visual Distribution
870 occurrences
511 occurrences
498 occurrences
344 occurrences
224 occurrences
162 occurrences
114 occurrences
108 occurrences
69 occurrences
36 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 870 | 29.63% |
| MasterCard | 511 | 17.40% |
| American Express | 498 | 16.96% |
| Stripe Connect | 344 | 11.72% |
| Bolt | 224 | 7.63% |
| VISA | 162 | 5.52% |
| Apple Pay | 114 | 3.88% |
| Klarna | 108 | 3.68% |
| Google Pay | 69 | 2.35% |
| JCB | 36 | 1.23% |
Shipping Carriers Distribution
UPS accounts for 35.2% of displayed detection occurrences (1,102 occurrences) , followed by USPS (23.1%) and FedEx (18.0%) .
Base: 3,135 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,102 occurrences
725 occurrences
563 occurrences
279 occurrences
118 occurrences
86 occurrences
84 occurrences
67 occurrences
65 occurrences
46 occurrences
Visual Distribution
1,102 occurrences
725 occurrences
563 occurrences
279 occurrences
118 occurrences
86 occurrences
84 occurrences
67 occurrences
65 occurrences
46 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1102 | 35.15% |
| USPS | 725 | 23.13% |
| FedEx | 563 | 17.96% |
| DHL | 279 | 8.90% |
| Royal Mail | 118 | 3.76% |
| Canada Post | 86 | 2.74% |
| DPD | 84 | 2.68% |
| TNT | 67 | 2.14% |
| Australia Post | 65 | 2.07% |
| GLS | 46 | 1.47% |
Store Launch Timeline
Over the past 12 months, 136 new stores were launched in Sucuri , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
8 stores launched
4 stores launched
6 stores launched
10 stores launched
3 stores launched
15 stores launched
15 stores launched
20 stores launched
16 stores launched
27 stores launched
8 stores launched
Monthly Trend
2.9% of last 12 months
5.9% of last 12 months
2.9% of last 12 months
4.4% of last 12 months
7.4% of last 12 months
2.2% of last 12 months
11.0% of last 12 months
11.0% of last 12 months
14.7% of last 12 months
11.8% of last 12 months
19.9% of last 12 months
5.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4 | 2.94% |
| 2026-04 | 8 | 5.88% |
| 2026-03 | 4 | 2.94% |
| 2026-02 | 6 | 4.41% |
| 2026-01 | 10 | 7.35% |
| 2025-12 | 3 | 2.21% |
| 2025-11 | 15 | 11.03% |
| 2025-10 | 15 | 11.03% |
| 2025-09 | 20 | 14.71% |
| 2025-08 | 16 | 11.76% |
| 2025-07 | 27 | 19.85% |
| 2025-06 | 8 | 5.88% |
Active Stores by Launch Year
Currently, 6,673 active stores in Sucuri are tracked in our database , with the most stores launched in 2026 (33 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
33 active stores
202 active stores
242 active stores
255 active stores
253 active stores
463 active stores
408 active stores
294 active stores
362 active stores
374 active stores
280 active stores
252 active stores
299 active stores
365 active stores
226 active stores
Distribution by Launch Year
0.5% of tracked active stores
3.0% of tracked active stores
3.6% of tracked active stores
3.8% of tracked active stores
3.8% of tracked active stores
6.9% of tracked active stores
6.1% of tracked active stores
4.4% of tracked active stores
5.4% of tracked active stores
5.6% of tracked active stores
4.2% of tracked active stores
3.8% of tracked active stores
4.5% of tracked active stores
5.5% of tracked active stores
3.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 33 | 0.49% |
| 2025 | 202 | 3.03% |
| 2024 | 242 | 3.63% |
| 2023 | 255 | 3.82% |
| 2022 | 253 | 3.79% |
| 2021 | 463 | 6.94% |
| 2020 | 408 | 6.11% |
| 2019 | 294 | 4.41% |
| 2018 | 362 | 5.42% |
| 2017 | 374 | 5.60% |
| 2016 | 280 | 4.20% |
| 2015 | 252 | 3.78% |
| 2014 | 299 | 4.48% |
| 2013 | 365 | 5.47% |
| 2012 | 226 | 3.39% |
Geographic Distribution
United States stores with 56.2% (3,772 active verified stores) , followed by United Kingdom (7.2%) and Canada (4.5%) .
Base: 6,711 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,772 active verified stores
482 active verified stores
304 active verified stores
292 active verified stores
163 active verified stores
108 active verified stores
105 active verified stores
96 active verified stores
65 active verified stores
64 active verified stores
Visual Distribution
3,772 active verified stores
482 active verified stores
304 active verified stores
292 active verified stores
163 active verified stores
108 active verified stores
105 active verified stores
96 active verified stores
65 active verified stores
64 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3772 | 56.21% |
| United Kingdom | 482 | 7.18% |
| Canada | 304 | 4.53% |
| Australia | 292 | 4.35% |
| Italy | 163 | 2.43% |
| Mexico | 108 | 1.61% |
| India | 105 | 1.56% |
| Germany | 96 | 1.43% |
| Spain | 65 | 0.97% |
| France | 64 | 0.95% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
WooCommerce
WooCommerce - Health & Beauty
Custom - Home & Garden
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 17.5k | 100.00% |
| Emails | 12.3k | 70.25% |
| Phones | 4.9k | 27.78% |
| Ecommerce platform | 17.4k | 98.88% |
| Couriers | 2.9k | 16.72% |
| Payment Providers | 3.2k | 18.45% |
| Categories | 7.1k | 40.36% |
| Social Media | 13.1k | 74.54% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sucuri e-commerce landscape:
Analyze 6.7k verified e-commerce stores on Sucuri - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Sucuri e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Sucuri e-commerce intelligence?
-
We track 6.7k verified Sucuri e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.2% of displayed detection occurrences (4,435 occurrences) , followed by Instagram (24.2%) and YouTube (12.2%) .
Base: 14,668 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,435 occurrences
3,555 occurrences
1,796 occurrences
1,684 occurrences
1,123 occurrences
812 occurrences
613 occurrences
387 occurrences
203 occurrences
60 occurrences
Visual Distribution
4,435 occurrences
3,555 occurrences
1,796 occurrences
1,684 occurrences
1,123 occurrences
812 occurrences
613 occurrences
387 occurrences
203 occurrences
60 occurrences