Sucuri Technology Adoption in E-commerce

Discover 12.2k e-commerce stores using Sucuri. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 56.4% of stores with physical delivery (6,855 stores) , followed by Custom (29.6%) and Magento (9.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

6,855 stores

Custom 29.6%

3,599 stores

1,181 stores

127 stores

110 stores

95 stores

70 stores

22 stores

16 stores

Ecwid 0.1%

16 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Sucuri
Platform Stores with Physical Delivery Percentage
WooCommerce 6855 56.44%
Custom 3599 29.63%
Magento 1181 9.72%
GoDaddy Online Store 127 1.05%
PrestaShop 110 0.91%
OpenCart 95 0.78%
Shopify 70 0.58%
nopCommerce 22 0.18%
Shopware 16 0.13%
Ecwid 16 0.13%
Zen Cart 13 0.11%
CS Cart 12 0.10%
BigCommerce 11 0.09%
EasyDigitalDownloads, WooCommerce 10 0.08%
osCommerce 9 0.07%

All Stores Distribution

WooCommerce holds 75.4% share of all Sucuri e-commerce stores (17,332) , with Custom at 15.7% and Magento at 6.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

17,332 stores

Custom 15.7%

3,599 stores

1,370 stores

184 stores

127 stores

132 stores

85 stores

24 stores

18 stores

Ecwid 0.1%

29 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Sucuri
Platform Total Stores Percentage
WooCommerce 17332 75.40%
Custom 3599 15.66%
Magento 1370 5.96%
GoDaddy Online Store 184 0.80%
PrestaShop 127 0.55%
OpenCart 132 0.57%
Shopify 85 0.37%
nopCommerce 24 0.10%
Shopware 18 0.08%
Ecwid 29 0.13%
Zen Cart 16 0.07%
CS Cart 16 0.07%
BigCommerce 13 0.06%
EasyDigitalDownloads, WooCommerce 24 0.10%
osCommerce 19 0.08%

Categories Distribution

Health & Beauty leads with 18.1% of all stores (1,664 stores) , followed by Food & Beverages (11.7%) and Clothing & Accessories (9.9%) .

Top 10 Categories

Health & Beauty 18.1%

1,664 stores

Food & Beverages 11.7%

1,076 stores

Clothing & Accessories 9.9%

913 stores

Business & Industrial 8.0%

741 stores

Electronics & Technology 7.7%

707 stores

Vehicles & Parts 6.4%

592 stores

Home & Garden 6.3%

582 stores

Furniture & Home Decor 5.5%

509 stores

Arts & Entertainment 5.0%

464 stores

Tools & Hardware 4.8%

442 stores

Visual Distribution

Distribution of top 10 Sucuri store categories (December 2025)
Distribution of categories in Sucuri e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1664 18.05%
Food & Beverages 1076 11.67%
Clothing & Accessories 913 9.90%
Business & Industrial 741 8.04%
Electronics & Technology 707 7.67%
Vehicles & Parts 592 6.42%
Home & Garden 582 6.31%
Furniture & Home Decor 509 5.52%
Arts & Entertainment 464 5.03%
Tools & Hardware 442 4.79%
Sporting Goods & Outdoor Gear 418 4.53%
Jewelry & Watches 330 3.58%
Books & Media 288 3.12%
Gifts & Special Occasions 262 2.84%
Pets & Pet Supplies 230 2.50%

Payment Providers Distribution

PayPal leads with 28.2% among AI-verified physical stores (1,226 stores) , followed by American Express (17.2%) and MasterCard (16.4%) .

Base: 4,366 AI-verified physical stores with detectable payment providers (18.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.2%

1,226 stores

748 stores

713 stores

480 stores

Bolt 7.2%

313 stores

VISA 4.9%

211 stores

136 stores

120 stores

102 stores

83 stores

Visual Distribution

Distribution of top 10 Sucuri payment providers (December 2025)
Distribution of payment providers in Sucuri e-commerce stores
Payment Provider Store Count Market Share
PayPal 1226 28.24%
American Express 748 17.23%
MasterCard 713 16.42%
Stripe Connect 480 11.06%
Bolt 313 7.21%
VISA 211 4.86%
Apple Pay 136 3.13%
Klarna 120 2.76%
Paddle 102 2.35%
Google Pay 83 1.91%
JCB 66 1.52%
BitCoin 41 0.94%
Affirm 36 0.83%
Mollie 33 0.76%
Braintree 33 0.76%

Shipping Carriers Distribution

UPS leads with 31.8% among AI-verified physical stores (1,419 stores) , followed by USPS (24.7%) and FedEx (17.2%) .

Base: 3,723 AI-verified physical stores with detectable shipping carriers (15.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 31.8%

1,419 stores

USPS 24.7%

1,099 stores

FedEx 17.2%

768 stores

DHL 8.1%

362 stores

159 stores

107 stores

DPD 2.4%

106 stores

96 stores

TNT 1.9%

83 stores

62 stores

Visual Distribution

Distribution of top 10 Sucuri shipping carriers (December 2025)
Distribution of shipping carriers in Sucuri e-commerce stores
Shipping Carrier Store Count Market Share
UPS 1419 31.84%
USPS 1099 24.66%
FedEx 768 17.24%
DHL 362 8.12%
Royal Mail 159 3.57%
Canada Post 107 2.40%
DPD 106 2.38%
Australia Post 96 2.15%
TNT 83 1.86%
Speedy 62 1.39%
GLS 52 1.17%
Hermes 51 1.14%
Estes 37 0.83%
Purolator 33 0.74%
Blue Star 22 0.49%

Store Launch Timeline

Over the past 12 months, 261 new stores were launched in Sucuri , with the highest activity in 2025-11 (6 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 2.3%

6 stores launched

2025-10 4.6%

12 stores launched

2025-09 4.2%

11 stores launched

2025-08 8.8%

23 stores launched

2025-07 8.0%

21 stores launched

2025-06 7.3%

19 stores launched

2025-05 12.3%

32 stores launched

2025-04 9.2%

24 stores launched

2025-03 14.9%

39 stores launched

2025-02 9.6%

25 stores launched

2025-01 13.8%

36 stores launched

2024-12 5.0%

13 stores launched

Monthly Trend

Monthly store launches in Sucuri (December 2025)
Monthly store launches in Sucuri over the past 12 months
Month Stores Launched Percentage
2025-11 6 2.30%
2025-10 12 4.60%
2025-09 11 4.21%
2025-08 23 8.81%
2025-07 21 8.05%
2025-06 19 7.28%
2025-05 32 12.26%
2025-04 24 9.20%
2025-03 39 14.94%
2025-02 25 9.58%
2025-01 36 13.79%
2024-12 13 4.98%

Active Stores by Launch Year

Currently, 12,180 active stores in Sucuri are tracked in our database , with the most stores launched in 2025 (248 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 2.0%

248 active stores

2024 3.5%

427 active stores

2023 3.7%

450 active stores

2022 4.1%

497 active stores

2021 6.1%

743 active stores

2020 6.1%

744 active stores

2019 4.6%

559 active stores

2018 5.9%

717 active stores

2017 5.5%

664 active stores

2016 3.9%

474 active stores

2015 3.6%

439 active stores

2014 4.4%

537 active stores

2013 5.5%

666 active stores

2012 3.6%

439 active stores

2011 3.8%

464 active stores

Distribution by Launch Year

Active stores in Sucuri by original launch year (December 2025)
Active stores in Sucuri by launch year
Launch Year Active Stores Percentage
2025 248 2.04%
2024 427 3.51%
2023 450 3.69%
2022 497 4.08%
2021 743 6.10%
2020 744 6.11%
2019 559 4.59%
2018 717 5.89%
2017 664 5.45%
2016 474 3.89%
2015 439 3.60%
2014 537 4.41%
2013 666 5.47%
2012 439 3.60%
2011 464 3.81%
2010 454 3.73%
2009 413 3.39%
2008 347 2.85%
2007 310 2.55%
2006 265 2.18%
2005 217 1.78%
2004 265 2.18%
2003 269 2.21%
2002 259 2.13%
2001 275 2.26%
2000 267 2.19%
1999 265 2.18%
1998 242 1.99%
1997 143 1.17%
1996 106 0.87%
1995 15 0.12%

Social Media Usage

Facebook leads with 29.9% among stores with at least one detectable social profile (7,949 stores) , followed by Instagram (23.7%) and YouTube (12.3%) .

Base: 17,274 stores with any detectable social profile (73.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.9%

7,949 stores

Instagram 23.7%

6,305 stores

YouTube 12.3%

3,265 stores

Twitter 12.0%

3,196 stores

LinkedIn 8.2%

2,190 stores

Pinterest 5.4%

1,432 stores

X 3.9%

1,035 stores

TikTok 2.6%

694 stores

WhatsApp 1.5%

388 stores

Vimeo 0.4%

95 stores

Visual Distribution

Distribution of social media platforms in Sucuri (December 2025)
Distribution of social media platforms in Sucuri e-commerce stores
Social Platform Store Count Market Share
Facebook 7949 29.94%
Instagram 6305 23.75%
YouTube 3265 12.30%
Twitter 3196 12.04%
LinkedIn 2190 8.25%
Pinterest 1432 5.39%
X 1035 3.90%
TikTok 694 2.61%
WhatsApp 388 1.46%
Vimeo 95 0.36%

Geographic Distribution

United States leads with 64.5% (6,552 AI-verified stores) , followed by United Kingdom (7.9%) and Canada (5.8%) .

Base: 10,155 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

6,552 AI-verified stores

800 AI-verified stores

588 AI-verified stores

471 AI-verified stores

259 AI-verified stores

Italy 2.2%

228 AI-verified stores

India 2.0%

199 AI-verified stores

Spain 1.2%

121 AI-verified stores

105 AI-verified stores

103 AI-verified stores

Visual Distribution

Geographic distribution of stores using Sucuri (December 2025)
Geographic distribution of stores using Sucuri
Country AI-Verified Store Count Market Share
United States 6552 64.52%
United Kingdom 800 7.88%
Canada 588 5.79%
Australia 471 4.64%
Mexico 259 2.55%
Italy 228 2.25%
India 199 1.96%
Spain 121 1.19%
South Africa 105 1.03%
France 103 1.01%
Brazil 101 0.99%
Germany 91 0.90%
United Arab Emirates 87 0.86%
Ireland 84 0.83%
Turkey 72 0.71%
China 68 0.67%
Colombia 61 0.60%
Netherlands 60 0.59%
Argentina 59 0.58%
New Zealand 46 0.45%

Dataset Coverage

Field Rows count Coverage
Website 23.6k 100.00%
Emails 16.6k 70.43%
Phones 5.0k 21.33%
Ecommerce platform 23.4k 98.99%
Couriers 3.7k 15.78%
Payment Providers 4.4k 18.51%
Categories 15.1k 63.85%
Social Media 17.3k 73.22%

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Frequently Asked Questions

What data is included in the Sucuri E-commerce Database?

Our database covers over 12.2k Sucuri physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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