reCAPTCHA Technology Adoption in E-commerce
Discover 504.5k verified e-commerce stores using reCAPTCHA. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 992.9k domains. 504.5k verified as active stores with physical delivery.
· · Next full refresh: May 2026
504.5k verified active stores out of 992.9k detected · 50.8% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 52.8% of stores with physical delivery (250,059 stores) , followed by Custom (28.0%) and 1C-Bitrix (5.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
250,059 stores
132,395 stores
26,742 stores
17,989 stores
12,753 stores
6,027 stores
5,584 stores
4,990 stores
3,567 stores
3,172 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 250059 | 52.82% |
| Custom | 132395 | 27.97% |
| 1C-Bitrix | 26742 | 5.65% |
| PrestaShop | 17989 | 3.80% |
| Magento | 12753 | 2.69% |
| Empretienda | 6027 | 1.27% |
| Shopify | 5584 | 1.18% |
| IdoSell Shop | 4990 | 1.05% |
| Haravan, Shopify | 3567 | 0.75% |
| Shopify, Haravan | 3172 | 0.67% |
| OpenCart | 2989 | 0.63% |
| Shopware | 2103 | 0.44% |
| Rain | 1734 | 0.37% |
| Welcart | 1718 | 0.36% |
| VTEX | 1589 | 0.34% |
All Stores Distribution
WooCommerce holds 71.0% share of all reCAPTCHA e-commerce stores (641,520) , with Custom at 14.7% and 1C-Bitrix at 5.8% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
641,520 stores
132,395 stores
52,429 stores
20,173 stores
17,003 stores
6,567 stores
6,728 stores
5,042 stores
4,190 stores
3,706 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 641520 | 71.00% |
| Custom | 132395 | 14.65% |
| 1C-Bitrix | 52429 | 5.80% |
| PrestaShop | 20173 | 2.23% |
| Magento | 17003 | 1.88% |
| Empretienda | 6567 | 0.73% |
| Shopify | 6728 | 0.74% |
| IdoSell Shop | 5042 | 0.56% |
| Haravan, Shopify | 4190 | 0.46% |
| Shopify, Haravan | 3706 | 0.41% |
| OpenCart | 3769 | 0.42% |
| Shopware | 2290 | 0.25% |
| Rain | 3179 | 0.35% |
| Welcart | 2463 | 0.27% |
| VTEX | 2066 | 0.23% |
Categories Distribution
Clothing & Accessories leads with 12.7% of all stores (57,734 stores) , followed by Health & Beauty (12.1%) and Food & Beverages (11.4%) .
Base: 455,736 AI-verified stores with physical delivery and detected product categories (90.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
57,734 stores
55,180 stores
52,075 stores
39,433 stores
36,778 stores
33,356 stores
32,017 stores
24,943 stores
24,571 stores
24,321 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 57734 | 12.67% |
| Health & Beauty | 55180 | 12.11% |
| Food & Beverages | 52075 | 11.43% |
| Home & Garden | 39433 | 8.65% |
| Tools & Hardware | 36778 | 8.07% |
| Sporting Goods & Outdoor Gear | 33356 | 7.32% |
| Business & Industrial | 32017 | 7.03% |
| Arts & Entertainment | 24943 | 5.47% |
| Electronics & Technology | 24571 | 5.39% |
| Toys & Games | 24321 | 5.34% |
| Vehicles & Parts | 18921 | 4.15% |
| Gifts & Special Occasions | 17861 | 3.92% |
| Furniture & Home Decor | 16976 | 3.72% |
| Jewelry & Watches | 15336 | 3.37% |
| Books & Media | 6234 | 1.37% |
Payment Providers Distribution
PayPal leads with 24.7% among AI-verified physical stores (83,167 stores) , followed by MasterCard (14.0%) and Apple Pay (9.5%) .
Base: 222,771 AI-verified physical stores with detectable payment providers (22.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
83,167 stores
47,023 stores
32,091 stores
29,716 stores
29,501 stores
24,998 stores
22,157 stores
20,536 stores
17,118 stores
7,950 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 83167 | 24.71% |
| MasterCard | 47023 | 13.97% |
| Apple Pay | 32091 | 9.53% |
| Klarna | 29716 | 8.83% |
| Google Pay | 29501 | 8.76% |
| Stripe Connect | 24998 | 7.43% |
| American Express | 22157 | 6.58% |
| VISA | 20536 | 6.10% |
| AfterPay | 17118 | 5.09% |
| JCB | 7950 | 2.36% |
| Bolt | 5372 | 1.60% |
| Bancontact | 4808 | 1.43% |
| BLIK | 4537 | 1.35% |
| Przelewy24 | 3972 | 1.18% |
| iDEAL | 3677 | 1.09% |
Shipping Carriers Distribution
DHL leads with 16.2% among AI-verified physical stores (27,542 stores) , followed by UPS (13.3%) and DPD (11.4%) .
Base: 166,702 AI-verified physical stores with detectable shipping carriers (16.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
27,542 stores
22,601 stores
19,387 stores
17,514 stores
16,701 stores
12,137 stores
12,082 stores
9,399 stores
7,026 stores
5,554 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 27542 | 16.23% |
| UPS | 22601 | 13.32% |
| DPD | 19387 | 11.43% |
| USPS | 17514 | 10.32% |
| FedEx | 16701 | 9.84% |
| СДЭК | 12137 | 7.15% |
| GLS | 12082 | 7.12% |
| Почта России | 9399 | 5.54% |
| InPost | 7026 | 4.14% |
| Royal Mail | 5554 | 3.27% |
| Colissimo | 4921 | 2.90% |
| PostNL | 4266 | 2.51% |
| TNT | 4195 | 2.47% |
| Australia Post | 3174 | 1.87% |
| Correos | 3162 | 1.86% |
Store Launch Timeline
Over the past 12 months, 55,865 new stores were launched in reCAPTCHA , with the highest activity in 2026-03 (8,945 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8,945 stores launched
4,228 stores launched
4,462 stores launched
3,771 stores launched
4,371 stores launched
4,696 stores launched
5,433 stores launched
4,123 stores launched
5,167 stores launched
4,178 stores launched
4,250 stores launched
2,241 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 8945 | 16.01% |
| 2026-02 | 4228 | 7.57% |
| 2026-01 | 4462 | 7.99% |
| 2025-12 | 3771 | 6.75% |
| 2025-11 | 4371 | 7.82% |
| 2025-10 | 4696 | 8.41% |
| 2025-09 | 5433 | 9.73% |
| 2025-08 | 4123 | 7.38% |
| 2025-07 | 5167 | 9.25% |
| 2025-06 | 4178 | 7.48% |
| 2025-05 | 4250 | 7.61% |
| 2025-04 | 2241 | 4.01% |
Active Stores by Launch Year
Currently, 498,208 active stores in reCAPTCHA are tracked in our database , with the most stores launched in 2026 (17,759 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17,759 active stores
51,585 active stores
42,208 active stores
32,447 active stores
32,803 active stores
35,971 active stores
38,849 active stores
28,536 active stores
29,066 active stores
26,215 active stores
16,090 active stores
13,868 active stores
13,573 active stores
17,477 active stores
11,664 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17759 | 3.56% |
| 2025 | 51585 | 10.35% |
| 2024 | 42208 | 8.47% |
| 2023 | 32447 | 6.51% |
| 2022 | 32803 | 6.58% |
| 2021 | 35971 | 7.22% |
| 2020 | 38849 | 7.80% |
| 2019 | 28536 | 5.73% |
| 2018 | 29066 | 5.83% |
| 2017 | 26215 | 5.26% |
| 2016 | 16090 | 3.23% |
| 2015 | 13868 | 2.78% |
| 2014 | 13573 | 2.72% |
| 2013 | 17477 | 3.51% |
| 2012 | 11664 | 2.34% |
| 2011 | 11283 | 2.26% |
| 2010 | 10284 | 2.06% |
| 2009 | 9603 | 1.93% |
| 2008 | 7974 | 1.60% |
| 2007 | 7340 | 1.47% |
| 2006 | 5285 | 1.06% |
| 2005 | 4806 | 0.96% |
| 2004 | 5604 | 1.12% |
| 2003 | 5004 | 1.00% |
| 2002 | 4613 | 0.93% |
| 2001 | 5675 | 1.14% |
| 2000 | 4580 | 0.92% |
| 1999 | 3417 | 0.69% |
| 1998 | 2374 | 0.48% |
| 1997 | 1324 | 0.27% |
| 1996 | 775 | 0.16% |
| 1995 | 156 | 0.03% |
Geographic Distribution
United States leads with 21.0% (76,255 AI-verified stores) , followed by Russia (15.0%) and United Kingdom (6.7%) .
Base: 363,823 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
76,255 AI-verified stores
54,457 AI-verified stores
24,351 AI-verified stores
21,384 AI-verified stores
20,225 AI-verified stores
19,234 AI-verified stores
18,258 AI-verified stores
16,364 AI-verified stores
16,102 AI-verified stores
15,020 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 76255 | 20.96% |
| Russia | 54457 | 14.97% |
| United Kingdom | 24351 | 6.69% |
| France | 21384 | 5.88% |
| Spain | 20225 | 5.56% |
| Italy | 19234 | 5.29% |
| Netherlands | 18258 | 5.02% |
| Poland | 16364 | 4.50% |
| Germany | 16102 | 4.43% |
| Vietnam | 15020 | 4.13% |
| Australia | 12742 | 3.50% |
| Argentina | 10100 | 2.78% |
| Canada | 9481 | 2.61% |
| India | 8658 | 2.38% |
| Brazil | 7699 | 2.12% |
| Greece | 7647 | 2.10% |
| Japan | 6841 | 1.88% |
| Taiwan | 6537 | 1.80% |
| Turkey | 6477 | 1.78% |
| Romania | 5991 | 1.65% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Home & Garden
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 992.9k | 100.00% |
| Emails | 640.8k | 64.54% |
| Phones | 375.1k | 37.78% |
| Ecommerce platform | 985.1k | 99.22% |
| Couriers | 166.7k | 16.79% |
| Payment Providers | 222.8k | 22.44% |
| Categories | 502.1k | 50.56% |
| Social Media | 709.0k | 71.41% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the reCAPTCHA e-commerce landscape:
Analyze 504.5k verified e-commerce stores on reCAPTCHA - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across reCAPTCHA e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the reCAPTCHA e-commerce intelligence?
-
We track 504.5k verified reCAPTCHA e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.4% among stores with at least one detectable social profile (290,377 stores) , followed by Instagram (28.0%) and YouTube (11.8%) .
Base: 708,973 stores with any detectable social profile (71.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
290,377 stores
267,539 stores
112,935 stores
68,701 stores
55,838 stores
44,782 stores
44,189 stores
36,352 stores
27,264 stores
6,093 stores
Visual Distribution