reCAPTCHA Technology Adoption in E-commerce
Discover 489.2k verified e-commerce stores using reCAPTCHA. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 997.5k domains. 489.2k verified as active stores with physical delivery.
· · Next full refresh: March 2026
489.2k verified active stores out of 997.5k detected · 49.0% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 52.9% of stores with physical delivery (250,786 stores) , followed by Custom (22.8%) and 1C-Bitrix (6.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
250,786 stores
107,972 stores
30,745 stores
19,125 stores
18,437 stores
13,226 stores
12,768 stores
5,533 stores
4,880 stores
3,411 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 250786 | 52.91% |
| Custom | 107972 | 22.78% |
| 1C-Bitrix | 30745 | 6.49% |
| PrestaShop | 19125 | 4.03% |
| Fourthwall | 18437 | 3.89% |
| Shopify | 13226 | 2.79% |
| Magento | 12768 | 2.69% |
| Empretienda | 5533 | 1.17% |
| IdoSell Shop | 4880 | 1.03% |
| OpenCart | 3411 | 0.72% |
| Welcart | 1859 | 0.39% |
| Shopware | 1819 | 0.38% |
| Ikas | 1282 | 0.27% |
| Salesforce Commerce Cloud | 1200 | 0.25% |
| Rain | 956 | 0.20% |
All Stores Distribution
WooCommerce holds 71.2% share of all reCAPTCHA e-commerce stores (671,647) , with Custom at 11.4% and 1C-Bitrix at 6.4% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
671,647 stores
107,972 stores
60,776 stores
22,530 stores
19,517 stores
16,312 stores
18,406 stores
6,235 stores
5,025 stores
4,466 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 671647 | 71.20% |
| Custom | 107972 | 11.45% |
| 1C-Bitrix | 60776 | 6.44% |
| PrestaShop | 22530 | 2.39% |
| Fourthwall | 19517 | 2.07% |
| Shopify | 16312 | 1.73% |
| Magento | 18406 | 1.95% |
| Empretienda | 6235 | 0.66% |
| IdoSell Shop | 5025 | 0.53% |
| OpenCart | 4466 | 0.47% |
| Welcart | 2557 | 0.27% |
| Shopware | 1993 | 0.21% |
| Ikas | 1330 | 0.14% |
| Salesforce Commerce Cloud | 1354 | 0.14% |
| Rain | 3246 | 0.34% |
Categories Distribution
Clothing & Accessories leads with 18.0% of all stores (71,463 stores) , followed by Health & Beauty (15.2%) and Food & Beverages (11.1%) .
Base: 396,872 AI-verified stores with physical delivery and detected product categories (81.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
71,463 stores
60,500 stores
44,115 stores
31,590 stores
28,942 stores
25,211 stores
22,787 stores
20,016 stores
17,607 stores
17,217 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 71463 | 18.01% |
| Health & Beauty | 60500 | 15.24% |
| Food & Beverages | 44115 | 11.12% |
| Electronics & Technology | 31590 | 7.96% |
| Home & Garden | 28942 | 7.29% |
| Furniture & Home Decor | 25211 | 6.35% |
| Business & Industrial | 22787 | 5.74% |
| Tools & Hardware | 20016 | 5.04% |
| Vehicles & Parts | 17607 | 4.44% |
| Jewelry & Watches | 17217 | 4.34% |
| Gifts & Special Occasions | 15780 | 3.98% |
| Sporting Goods & Outdoor Gear | 14819 | 3.73% |
| Arts & Entertainment | 13127 | 3.31% |
| Pets & Pet Supplies | 7910 | 1.99% |
| Toys & Games | 5788 | 1.46% |
Payment Providers Distribution
PayPal leads with 23.3% among AI-verified physical stores (78,401 stores) , followed by MasterCard (13.8%) and Apple Pay (9.6%) .
Base: 237,808 AI-verified physical stores with detectable payment providers (23.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
78,401 stores
46,339 stores
32,449 stores
31,276 stores
29,092 stores
25,059 stores
24,442 stores
21,119 stores
17,488 stores
8,661 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 78401 | 23.30% |
| MasterCard | 46339 | 13.77% |
| Apple Pay | 32449 | 9.64% |
| Klarna | 31276 | 9.29% |
| Google Pay | 29092 | 8.65% |
| Stripe Connect | 25059 | 7.45% |
| American Express | 24442 | 7.26% |
| VISA | 21119 | 6.28% |
| AfterPay | 17488 | 5.20% |
| JCB | 8661 | 2.57% |
| Bolt | 5513 | 1.64% |
| Bancontact | 4781 | 1.42% |
| BLIK | 4432 | 1.32% |
| Przelewy24 | 3750 | 1.11% |
| iDEAL | 3702 | 1.10% |
Shipping Carriers Distribution
DHL leads with 14.8% among AI-verified physical stores (23,812 stores) , followed by UPS (14.6%) and DPD (12.2%) .
Base: 168,919 AI-verified physical stores with detectable shipping carriers (16.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
23,812 stores
23,359 stores
19,620 stores
13,574 stores
12,315 stores
12,251 stores
11,928 stores
11,729 stores
6,471 stores
6,152 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 23812 | 14.84% |
| UPS | 23359 | 14.55% |
| DPD | 19620 | 12.22% |
| СДЭК | 13574 | 8.46% |
| FedEx | 12315 | 7.67% |
| USPS | 12251 | 7.63% |
| GLS | 11928 | 7.43% |
| Почта России | 11729 | 7.31% |
| InPost | 6471 | 4.03% |
| Royal Mail | 6152 | 3.83% |
| PostNL | 4624 | 2.88% |
| TNT | 4486 | 2.80% |
| Colissimo | 3918 | 2.44% |
| Australia Post | 3357 | 2.09% |
| Hermes | 2899 | 1.81% |
Store Launch Timeline
Over the past 12 months, 51,490 new stores were launched in reCAPTCHA , with the highest activity in 2026-01 (4,111 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,111 stores launched
3,377 stores launched
4,213 stores launched
4,061 stores launched
5,174 stores launched
3,790 stores launched
4,872 stores launched
4,145 stores launched
4,997 stores launched
4,465 stores launched
5,071 stores launched
3,214 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 4111 | 7.98% |
| 2025-12 | 3377 | 6.56% |
| 2025-11 | 4213 | 8.18% |
| 2025-10 | 4061 | 7.89% |
| 2025-09 | 5174 | 10.05% |
| 2025-08 | 3790 | 7.36% |
| 2025-07 | 4872 | 9.46% |
| 2025-06 | 4145 | 8.05% |
| 2025-05 | 4997 | 9.70% |
| 2025-04 | 4465 | 8.67% |
| 2025-03 | 5071 | 9.85% |
| 2025-02 | 3214 | 6.24% |
Active Stores by Launch Year
Currently, 483,156 active stores in reCAPTCHA are tracked in our database , with the most stores launched in 2026 (4,119 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,119 active stores
52,416 active stores
42,397 active stores
32,503 active stores
32,750 active stores
36,217 active stores
38,916 active stores
28,229 active stores
28,678 active stores
25,658 active stores
16,047 active stores
13,778 active stores
13,449 active stores
17,320 active stores
11,557 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4119 | 0.85% |
| 2025 | 52416 | 10.85% |
| 2024 | 42397 | 8.78% |
| 2023 | 32503 | 6.73% |
| 2022 | 32750 | 6.78% |
| 2021 | 36217 | 7.50% |
| 2020 | 38916 | 8.05% |
| 2019 | 28229 | 5.84% |
| 2018 | 28678 | 5.94% |
| 2017 | 25658 | 5.31% |
| 2016 | 16047 | 3.32% |
| 2015 | 13778 | 2.85% |
| 2014 | 13449 | 2.78% |
| 2013 | 17320 | 3.58% |
| 2012 | 11557 | 2.39% |
| 2011 | 11157 | 2.31% |
| 2010 | 10306 | 2.13% |
| 2009 | 9442 | 1.95% |
| 2008 | 7783 | 1.61% |
| 2007 | 7200 | 1.49% |
| 2006 | 5219 | 1.08% |
| 2005 | 4725 | 0.98% |
| 2004 | 5547 | 1.15% |
| 2003 | 4961 | 1.03% |
| 2002 | 4502 | 0.93% |
| 2001 | 5715 | 1.18% |
| 2000 | 4508 | 0.93% |
| 1999 | 3384 | 0.70% |
| 1998 | 2399 | 0.50% |
| 1997 | 1342 | 0.28% |
| 1996 | 778 | 0.16% |
| 1995 | 154 | 0.03% |
Geographic Distribution
Russia leads with 17.5% (57,070 AI-verified stores) , followed by United States (16.4%) and United Kingdom (7.4%) .
Base: 326,392 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
57,070 AI-verified stores
53,595 AI-verified stores
24,267 AI-verified stores
18,294 AI-verified stores
17,620 AI-verified stores
16,697 AI-verified stores
16,694 AI-verified stores
16,127 AI-verified stores
15,737 AI-verified stores
13,477 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 57070 | 17.49% |
| United States | 53595 | 16.42% |
| United Kingdom | 24267 | 7.43% |
| France | 18294 | 5.60% |
| Italy | 17620 | 5.40% |
| Spain | 16697 | 5.12% |
| Netherlands | 16694 | 5.11% |
| Poland | 16127 | 4.94% |
| Germany | 15737 | 4.82% |
| Vietnam | 13477 | 4.13% |
| Australia | 11919 | 3.65% |
| Argentina | 9078 | 2.78% |
| India | 8630 | 2.64% |
| Canada | 8240 | 2.52% |
| Brazil | 7791 | 2.39% |
| Greece | 7588 | 2.32% |
| Japan | 6369 | 1.95% |
| Romania | 5839 | 1.79% |
| Turkey | 5726 | 1.75% |
| South Africa | 5634 | 1.73% |
Featured Stores
Newest entrants in reCAPTCHA's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom
Custom - Clothing & Accessories
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 997.5k | 100.00% |
| Emails | 665.0k | 66.66% |
| Phones | 382.3k | 38.33% |
| Ecommerce platform | 985.6k | 98.80% |
| Couriers | 168.9k | 16.93% |
| Payment Providers | 237.8k | 23.84% |
| Categories | 453.0k | 45.41% |
| Social Media | 702.9k | 70.47% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Maximize Your ROI
Use our detailed reCAPTCHA E-commerce Database to:
Gain actionable insights into 489.2k verified e-commerce stores on reCAPTCHA.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at reCAPTCHA online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the reCAPTCHA E-commerce Database?
-
Our database covers over 489.2k verified reCAPTCHA e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.1% among stores with at least one detectable social profile (281,549 stores) , followed by Instagram (27.7%) and YouTube (12.0%) .
Base: 702,915 stores with any detectable social profile (70.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
281,549 stores
259,668 stores
112,232 stores
68,833 stores
55,848 stores
44,683 stores
42,815 stores
37,064 stores
26,879 stores
6,429 stores
Visual Distribution