reCAPTCHA Technology Adoption in E-commerce
Discover 673.3k e-commerce stores using reCAPTCHA. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 42.5% of stores with physical delivery (279,859 stores) , followed by WooCommerce (41.1%) and 1C-Bitrix (5.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
279,859 stores
270,872 stores
36,254 stores
17,738 stores
15,465 stores
10,134 stores
8,029 stores
6,508 stores
4,646 stores
3,165 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 279859 | 42.45% |
| WooCommerce | 270872 | 41.09% |
| 1C-Bitrix | 36254 | 5.50% |
| PrestaShop | 17738 | 2.69% |
| Fourthwall | 15465 | 2.35% |
| Magento | 10134 | 1.54% |
| Shopify | 8029 | 1.22% |
| Empretienda | 6508 | 0.99% |
| IdoSell Shop | 4646 | 0.70% |
| OpenCart | 3165 | 0.48% |
| Welcart | 1811 | 0.27% |
| Rain | 1730 | 0.26% |
| Ikas | 1066 | 0.16% |
| Salesforce Commerce Cloud | 1012 | 0.15% |
| Shopware | 941 | 0.14% |
All Stores Distribution
Custom holds 28.0% share of all reCAPTCHA e-commerce stores (279,859) , with WooCommerce at 57.1% and 1C-Bitrix at 5.8% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
279,859 stores
570,438 stores
58,303 stores
20,382 stores
17,463 stores
16,784 stores
10,713 stores
7,032 stores
4,947 stores
4,235 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 279859 | 27.99% |
| WooCommerce | 570438 | 57.05% |
| 1C-Bitrix | 58303 | 5.83% |
| PrestaShop | 20382 | 2.04% |
| Fourthwall | 17463 | 1.75% |
| Magento | 16784 | 1.68% |
| Shopify | 10713 | 1.07% |
| Empretienda | 7032 | 0.70% |
| IdoSell Shop | 4947 | 0.49% |
| OpenCart | 4235 | 0.42% |
| Welcart | 2509 | 0.25% |
| Rain | 3180 | 0.32% |
| Ikas | 1105 | 0.11% |
| Salesforce Commerce Cloud | 1182 | 0.12% |
| Shopware | 1689 | 0.17% |
Categories Distribution
Health & Beauty leads with 13.3% of all stores (69,469 stores) , followed by Clothing & Accessories (13.2%) and Food & Beverages (11.7%) .
Top 10 Categories
69,469 stores
69,061 stores
61,252 stores
45,287 stores
41,084 stores
40,919 stores
38,616 stores
33,599 stores
25,769 stores
24,513 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 69469 | 13.27% |
| Clothing & Accessories | 69061 | 13.20% |
| Food & Beverages | 61252 | 11.70% |
| Business & Industrial | 45287 | 8.65% |
| Electronics & Technology | 41084 | 7.85% |
| Home & Garden | 40919 | 7.82% |
| Vehicles & Parts | 38616 | 7.38% |
| Furniture & Home Decor | 33599 | 6.42% |
| Tools & Hardware | 25769 | 4.92% |
| Arts & Entertainment | 24513 | 4.68% |
| Sporting Goods & Outdoor Gear | 18665 | 3.57% |
| Gifts & Special Occasions | 17863 | 3.41% |
| Jewelry & Watches | 16510 | 3.15% |
| Pets & Pet Supplies | 10768 | 2.06% |
| Books & Media | 9999 | 1.91% |
Payment Providers Distribution
PayPal leads with 23.5% among AI-verified physical stores (74,038 stores) , followed by MasterCard (14.1%) and Apple Pay (8.7%) .
Base: 218,863 AI-verified physical stores with detectable payment providers (20.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
74,038 stores
44,432 stores
27,580 stores
26,241 stores
25,559 stores
25,454 stores
24,054 stores
21,327 stores
15,073 stores
9,682 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 74038 | 23.47% |
| MasterCard | 44432 | 14.08% |
| Apple Pay | 27580 | 8.74% |
| Klarna | 26241 | 8.32% |
| Stripe Connect | 25559 | 8.10% |
| Google Pay | 25454 | 8.07% |
| American Express | 24054 | 7.62% |
| VISA | 21327 | 6.76% |
| AfterPay | 15073 | 4.78% |
| JCB | 9682 | 3.07% |
| Bolt | 6564 | 2.08% |
| Bancontact | 4311 | 1.37% |
| BLIK | 4274 | 1.35% |
| Przelewy24 | 3526 | 1.12% |
| iDEAL | 3387 | 1.07% |
Shipping Carriers Distribution
UPS leads with 14.7% among AI-verified physical stores (23,626 stores) , followed by DHL (13.0%) and DPD (11.1%) .
Base: 165,379 AI-verified physical stores with detectable shipping carriers (15.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
23,626 stores
20,953 stores
17,819 stores
15,522 stores
13,490 stores
13,260 stores
12,781 stores
11,668 stores
6,106 stores
5,775 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 23626 | 14.70% |
| DHL | 20953 | 13.04% |
| DPD | 17819 | 11.09% |
| USPS | 15522 | 9.66% |
| Почта России | 13490 | 8.40% |
| FedEx | 13260 | 8.25% |
| СДЭК | 12781 | 7.95% |
| GLS | 11668 | 7.26% |
| InPost | 6106 | 3.80% |
| Royal Mail | 5775 | 3.59% |
| TNT | 4605 | 2.87% |
| PostNL | 4215 | 2.62% |
| Colissimo | 3725 | 2.32% |
| Correos | 3663 | 2.28% |
| Estes | 3478 | 2.16% |
Store Launch Timeline
Over the past 12 months, 68,263 new stores were launched in reCAPTCHA , with the highest activity in 2025-10 (5,979 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,979 stores launched
6,782 stores launched
5,651 stores launched
6,024 stores launched
5,447 stores launched
6,447 stores launched
6,298 stores launched
6,467 stores launched
5,690 stores launched
6,053 stores launched
4,935 stores launched
2,490 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 5979 | 8.76% |
| 2025-09 | 6782 | 9.94% |
| 2025-08 | 5651 | 8.28% |
| 2025-07 | 6024 | 8.82% |
| 2025-06 | 5447 | 7.98% |
| 2025-05 | 6447 | 9.44% |
| 2025-04 | 6298 | 9.23% |
| 2025-03 | 6467 | 9.47% |
| 2025-02 | 5690 | 8.34% |
| 2025-01 | 6053 | 8.87% |
| 2024-12 | 4935 | 7.23% |
| 2024-11 | 2490 | 3.65% |
Active Stores by Launch Year
Currently, 663,379 active stores in reCAPTCHA are tracked in our database , with the most stores launched in 2025 (60,907 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
60,907 active stores
57,437 active stores
45,146 active stores
44,665 active stores
48,907 active stores
51,863 active stores
39,168 active stores
40,516 active stores
35,781 active stores
23,729 active stores
20,121 active stores
19,429 active stores
25,676 active stores
17,127 active stores
16,704 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 60907 | 9.18% |
| 2024 | 57437 | 8.66% |
| 2023 | 45146 | 6.81% |
| 2022 | 44665 | 6.73% |
| 2021 | 48907 | 7.37% |
| 2020 | 51863 | 7.82% |
| 2019 | 39168 | 5.90% |
| 2018 | 40516 | 6.11% |
| 2017 | 35781 | 5.39% |
| 2016 | 23729 | 3.58% |
| 2015 | 20121 | 3.03% |
| 2014 | 19429 | 2.93% |
| 2013 | 25676 | 3.87% |
| 2012 | 17127 | 2.58% |
| 2011 | 16704 | 2.52% |
| 2010 | 14904 | 2.25% |
| 2009 | 14062 | 2.12% |
| 2008 | 11473 | 1.73% |
| 2007 | 10741 | 1.62% |
| 2006 | 7897 | 1.19% |
| 2005 | 7112 | 1.07% |
| 2004 | 8420 | 1.27% |
| 2003 | 7369 | 1.11% |
| 2002 | 6936 | 1.05% |
| 2001 | 8514 | 1.28% |
| 2000 | 6802 | 1.03% |
| 1999 | 5110 | 0.77% |
| 1998 | 3540 | 0.53% |
| 1997 | 1978 | 0.30% |
| 1996 | 1129 | 0.17% |
| 1995 | 216 | 0.03% |
Geographic Distribution
United States leads with 19.2% (89,046 AI-verified stores) , followed by Russia (16.7%) and Spain (7.9%) .
Base: 462,695 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
89,046 AI-verified stores
77,462 AI-verified stores
36,561 AI-verified stores
32,910 AI-verified stores
22,701 AI-verified stores
21,518 AI-verified stores
19,449 AI-verified stores
19,171 AI-verified stores
16,139 AI-verified stores
15,432 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 89046 | 19.25% |
| Russia | 77462 | 16.74% |
| Spain | 36561 | 7.90% |
| United Kingdom | 32910 | 7.11% |
| France | 22701 | 4.91% |
| Italy | 21518 | 4.65% |
| Netherlands | 19449 | 4.20% |
| Poland | 19171 | 4.14% |
| Australia | 16139 | 3.49% |
| Japan | 15432 | 3.34% |
| Argentina | 15422 | 3.33% |
| Vietnam | 15381 | 3.32% |
| Canada | 13597 | 2.94% |
| Brazil | 12265 | 2.65% |
| India | 11637 | 2.52% |
| Germany | 10860 | 2.35% |
| Turkey | 10119 | 2.19% |
| Mexico | 8275 | 1.79% |
| South Africa | 7483 | 1.62% |
| Greece | 7267 | 1.57% |
Featured Stores
Discover the strongest performers and newest entrants in reCAPTCHA's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Empretienda — Clothing & Accessories
Custom — Food & Beverages
WooCommerce — Health & Beauty
WooCommerce — Electronics & Technology
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.0m | 100.00% |
| Emails | 684.0k | 65.42% |
| Phones | 394.0k | 37.69% |
| Ecommerce platform | 1.0m | 99.05% |
| Couriers | 165.4k | 15.82% |
| Payment Providers | 218.9k | 20.93% |
| Categories | 706.9k | 67.61% |
| Social Media | 723.0k | 69.16% |
Starter Package
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Maximize Your ROI
Use our detailed reCAPTCHA E-commerce Database to:
Gain actionable insights into 673.3k physical stores in reCAPTCHA.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at reCAPTCHA online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the reCAPTCHA E-commerce Database?
-
Our database covers over 673.3k reCAPTCHA physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.7% among stores with at least one detectable social profile (360,450 stores) , followed by Instagram (27.6%) and YouTube (12.2%) .
Base: 722,998 stores with any detectable social profile (69.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
360,450 stores
323,426 stores
143,065 stores
94,811 stores
76,490 stores
50,875 stores
45,985 stores
44,557 stores
27,880 stores
5,556 stores
Visual Distribution