reCAPTCHA Technology Adoption in E-commerce
Discover 471.7k verified e-commerce stores using reCAPTCHA. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 936.1k domains. 471.7k verified as active stores with physical delivery.
· · Next full refresh: April 2026
471.7k verified active stores out of 936.1k detected · 50.4% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 52.9% of stores with physical delivery (234,547 stores) , followed by Custom (28.0%) and 1C-Bitrix (5.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
234,547 stores
124,255 stores
23,615 stores
17,214 stores
12,245 stores
5,619 stores
5,605 stores
4,922 stores
3,070 stores
2,755 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 234547 | 52.90% |
| Custom | 124255 | 28.02% |
| 1C-Bitrix | 23615 | 5.33% |
| PrestaShop | 17214 | 3.88% |
| Magento | 12245 | 2.76% |
| Empretienda | 5619 | 1.27% |
| Shopify | 5605 | 1.26% |
| IdoSell Shop | 4922 | 1.11% |
| Haravan, Shopify | 3070 | 0.69% |
| Shopify, Haravan | 2755 | 0.62% |
| OpenCart | 2752 | 0.62% |
| Shopware | 2024 | 0.46% |
| Welcart | 1691 | 0.38% |
| Rain | 1685 | 0.38% |
| Ikas | 1410 | 0.32% |
All Stores Distribution
WooCommerce holds 71.5% share of all reCAPTCHA e-commerce stores (610,159) , with Custom at 14.6% and 1C-Bitrix at 5.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
610,159 stores
124,255 stores
46,764 stores
19,249 stores
15,962 stores
6,128 stores
6,690 stores
4,974 stores
3,611 stores
3,197 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 610159 | 71.49% |
| Custom | 124255 | 14.56% |
| 1C-Bitrix | 46764 | 5.48% |
| PrestaShop | 19249 | 2.26% |
| Magento | 15962 | 1.87% |
| Empretienda | 6128 | 0.72% |
| Shopify | 6690 | 0.78% |
| IdoSell Shop | 4974 | 0.58% |
| Haravan, Shopify | 3611 | 0.42% |
| Shopify, Haravan | 3197 | 0.37% |
| OpenCart | 3485 | 0.41% |
| Shopware | 2197 | 0.26% |
| Welcart | 2419 | 0.28% |
| Rain | 2932 | 0.34% |
| Ikas | 1456 | 0.17% |
Categories Distribution
Clothing & Accessories leads with 12.4% of all stores (52,910 stores) , followed by Health & Beauty (12.0%) and Food & Beverages (11.7%) .
Base: 427,085 AI-verified stores with physical delivery and detected product categories (90.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
52,910 stores
51,442 stores
49,985 stores
36,813 stores
34,146 stores
31,546 stores
30,226 stores
23,610 stores
23,051 stores
22,879 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 52910 | 12.39% |
| Health & Beauty | 51442 | 12.04% |
| Food & Beverages | 49985 | 11.70% |
| Home & Garden | 36813 | 8.62% |
| Tools & Hardware | 34146 | 8.00% |
| Sporting Goods & Outdoor Gear | 31546 | 7.39% |
| Business & Industrial | 30226 | 7.08% |
| Arts & Entertainment | 23610 | 5.53% |
| Toys & Games | 23051 | 5.40% |
| Electronics & Technology | 22879 | 5.36% |
| Vehicles & Parts | 17303 | 4.05% |
| Gifts & Special Occasions | 17128 | 4.01% |
| Furniture & Home Decor | 15937 | 3.73% |
| Jewelry & Watches | 14177 | 3.32% |
| Books & Media | 5932 | 1.39% |
Payment Providers Distribution
PayPal leads with 24.2% among AI-verified physical stores (77,140 stores) , followed by MasterCard (13.0%) and Apple Pay (9.6%) .
Base: 210,971 AI-verified physical stores with detectable payment providers (22.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
77,140 stores
41,365 stores
30,656 stores
29,341 stores
28,757 stores
23,942 stores
22,119 stores
19,474 stores
16,715 stores
7,008 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 77140 | 24.23% |
| MasterCard | 41365 | 12.99% |
| Apple Pay | 30656 | 9.63% |
| Klarna | 29341 | 9.22% |
| Google Pay | 28757 | 9.03% |
| Stripe Connect | 23942 | 7.52% |
| American Express | 22119 | 6.95% |
| VISA | 19474 | 6.12% |
| AfterPay | 16715 | 5.25% |
| JCB | 7008 | 2.20% |
| Bolt | 5257 | 1.65% |
| Bancontact | 4672 | 1.47% |
| BLIK | 4506 | 1.42% |
| Przelewy24 | 3793 | 1.19% |
| iDEAL | 3591 | 1.13% |
Shipping Carriers Distribution
DHL leads with 15.0% among AI-verified physical stores (22,741 stores) , followed by UPS (14.8%) and DPD (12.3%) .
Base: 156,530 AI-verified physical stores with detectable shipping carriers (16.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
22,741 stores
22,485 stores
18,746 stores
12,593 stores
12,043 stores
11,883 stores
10,909 stores
8,816 stores
6,913 stores
5,534 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 22741 | 14.95% |
| UPS | 22485 | 14.79% |
| DPD | 18746 | 12.33% |
| USPS | 12593 | 8.28% |
| FedEx | 12043 | 7.92% |
| GLS | 11883 | 7.81% |
| СДЭК | 10909 | 7.17% |
| Почта России | 8816 | 5.80% |
| InPost | 6913 | 4.55% |
| Royal Mail | 5534 | 3.64% |
| Colissimo | 4845 | 3.19% |
| PostNL | 4207 | 2.77% |
| TNT | 4146 | 2.73% |
| Australia Post | 3122 | 2.05% |
| Correos | 3093 | 2.03% |
Store Launch Timeline
Over the past 12 months, 48,710 new stores were launched in reCAPTCHA , with the highest activity in 2026-02 (4,463 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,463 stores launched
4,401 stores launched
3,688 stores launched
4,160 stores launched
4,554 stores launched
5,209 stores launched
3,999 stores launched
4,847 stores launched
4,103 stores launched
4,890 stores launched
4,046 stores launched
350 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 4463 | 9.16% |
| 2026-01 | 4401 | 9.04% |
| 2025-12 | 3688 | 7.57% |
| 2025-11 | 4160 | 8.54% |
| 2025-10 | 4554 | 9.35% |
| 2025-09 | 5209 | 10.69% |
| 2025-08 | 3999 | 8.21% |
| 2025-07 | 4847 | 9.95% |
| 2025-06 | 4103 | 8.42% |
| 2025-05 | 4890 | 10.04% |
| 2025-04 | 4046 | 8.31% |
| 2025-03 | 350 | 0.72% |
Active Stores by Launch Year
Currently, 465,730 active stores in reCAPTCHA are tracked in our database , with the most stores launched in 2026 (8,892 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,892 active stores
50,587 active stores
39,736 active stores
30,817 active stores
30,980 active stores
33,821 active stores
36,703 active stores
26,802 active stores
27,527 active stores
24,915 active stores
15,129 active stores
12,974 active stores
12,953 active stores
16,649 active stores
11,093 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8892 | 1.91% |
| 2025 | 50587 | 10.86% |
| 2024 | 39736 | 8.53% |
| 2023 | 30817 | 6.62% |
| 2022 | 30980 | 6.65% |
| 2021 | 33821 | 7.26% |
| 2020 | 36703 | 7.88% |
| 2019 | 26802 | 5.75% |
| 2018 | 27527 | 5.91% |
| 2017 | 24915 | 5.35% |
| 2016 | 15129 | 3.25% |
| 2015 | 12974 | 2.79% |
| 2014 | 12953 | 2.78% |
| 2013 | 16649 | 3.57% |
| 2012 | 11093 | 2.38% |
| 2011 | 10720 | 2.30% |
| 2010 | 9788 | 2.10% |
| 2009 | 9160 | 1.97% |
| 2008 | 7604 | 1.63% |
| 2007 | 7055 | 1.51% |
| 2006 | 5036 | 1.08% |
| 2005 | 4583 | 0.98% |
| 2004 | 5354 | 1.15% |
| 2003 | 4792 | 1.03% |
| 2002 | 4412 | 0.95% |
| 2001 | 5484 | 1.18% |
| 2000 | 4401 | 0.94% |
| 1999 | 3295 | 0.71% |
| 1998 | 2275 | 0.49% |
| 1997 | 1293 | 0.28% |
| 1996 | 744 | 0.16% |
| 1995 | 156 | 0.03% |
Geographic Distribution
United States leads with 20.8% (71,478 AI-verified stores) , followed by Russia (14.2%) and United Kingdom (6.9%) .
Base: 343,481 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
71,478 AI-verified stores
48,609 AI-verified stores
23,755 AI-verified stores
20,687 AI-verified stores
19,408 AI-verified stores
18,654 AI-verified stores
17,821 AI-verified stores
15,828 AI-verified stores
15,588 AI-verified stores
13,798 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 71478 | 20.81% |
| Russia | 48609 | 14.15% |
| United Kingdom | 23755 | 6.92% |
| France | 20687 | 6.02% |
| Spain | 19408 | 5.65% |
| Italy | 18654 | 5.43% |
| Netherlands | 17821 | 5.19% |
| Poland | 15828 | 4.61% |
| Germany | 15588 | 4.54% |
| Vietnam | 13798 | 4.02% |
| Australia | 12261 | 3.57% |
| Argentina | 9520 | 2.77% |
| Canada | 9329 | 2.72% |
| India | 8380 | 2.44% |
| Greece | 7435 | 2.16% |
| Brazil | 6808 | 1.98% |
| Japan | 6647 | 1.94% |
| Turkey | 6223 | 1.81% |
| Romania | 5793 | 1.69% |
| South Africa | 5459 | 1.59% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Home & Garden
Custom
Custom - Sporting Goods & Outdoor Gear
Custom - Pets & Pet Supplies
Custom - Books & Media
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 936.1k | 100.00% |
| Emails | 611.1k | 65.28% |
| Phones | 357.3k | 38.17% |
| Ecommerce platform | 928.5k | 99.19% |
| Couriers | 156.5k | 16.72% |
| Payment Providers | 211.0k | 22.54% |
| Categories | 471.2k | 50.34% |
| Social Media | 676.6k | 72.28% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the reCAPTCHA e-commerce landscape:
Analyze 471.7k verified e-commerce stores on reCAPTCHA - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across reCAPTCHA e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the reCAPTCHA e-commerce intelligence?
-
We track 471.7k verified reCAPTCHA e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.5% among stores with at least one detectable social profile (276,255 stores) , followed by Instagram (27.9%) and YouTube (11.8%) .
Base: 676,577 stores with any detectable social profile (72.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
276,255 stores
253,144 stores
106,713 stores
66,172 stores
53,468 stores
42,653 stores
42,251 stores
33,961 stores
26,084 stores
6,025 stores
Visual Distribution