reCAPTCHA Technology Adoption in E-commerce
Discover 469.3k verified e-commerce stores using reCAPTCHA. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 897.5k domains. 469.3k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
469.3k verified active stores out of 897.5k detected · 52.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 52.8% of stores with physical delivery (234,094 stores) , followed by Custom (27.8%) and 1C-Bitrix (5.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
234,094 stores
123,229 stores
24,777 stores
16,939 stores
12,187 stores
5,777 stores
4,868 stores
4,730 stores
3,409 stores
3,044 stores
Visual Distribution
234,094 stores
123,229 stores
24,777 stores
16,939 stores
12,187 stores
5,777 stores
4,868 stores
4,730 stores
3,409 stores
3,044 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 234094 | 52.83% |
| Custom | 123229 | 27.81% |
| 1C-Bitrix | 24777 | 5.59% |
| PrestaShop | 16939 | 3.82% |
| Magento | 12187 | 2.75% |
| Empretienda | 5777 | 1.30% |
| IdoSell Shop | 4868 | 1.10% |
| Shopify | 4730 | 1.07% |
| Haravan, Shopify | 3409 | 0.77% |
| Shopify, Haravan | 3044 | 0.69% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 71.2% share of all reCAPTCHA e-commerce stores (602,898) , with Custom at 14.6% and 1C-Bitrix at 5.7% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
602,898 stores
123,229 stores
48,226 stores
18,948 stores
15,696 stores
6,290 stores
4,919 stores
5,728 stores
3,984 stores
3,567 stores
Visual Distribution
602,898 stores
123,229 stores
48,226 stores
18,948 stores
15,696 stores
6,290 stores
4,919 stores
5,728 stores
3,984 stores
3,567 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 602898 | 71.21% |
| Custom | 123229 | 14.56% |
| 1C-Bitrix | 48226 | 5.70% |
| PrestaShop | 18948 | 2.24% |
| Magento | 15696 | 1.85% |
| Empretienda | 6290 | 0.74% |
| IdoSell Shop | 4919 | 0.58% |
| Shopify | 5728 | 0.68% |
| Haravan, Shopify | 3984 | 0.47% |
| Shopify, Haravan | 3567 | 0.42% |
Categories Distribution
Clothing & Accessories stores with 12.5% of all stores (53,207 stores) , followed by Health & Beauty (12.1%) and Food & Beverages (11.6%) .
Base: 424,080 AI-verified stores with physical delivery and detected product categories (90.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
53,207 stores
51,341 stores
49,133 stores
36,508 stores
33,698 stores
30,970 stores
29,933 stores
23,597 stores
23,223 stores
22,534 stores
Visual Distribution
53,207 stores
51,341 stores
49,133 stores
36,508 stores
33,698 stores
30,970 stores
29,933 stores
23,597 stores
23,223 stores
22,534 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 53207 | 12.55% |
| Health & Beauty | 51341 | 12.11% |
| Food & Beverages | 49133 | 11.59% |
| Home & Garden | 36508 | 8.61% |
| Tools & Hardware | 33698 | 7.95% |
| Sporting Goods & Outdoor Gear | 30970 | 7.30% |
| Business & Industrial | 29933 | 7.06% |
| Toys & Games | 23597 | 5.56% |
| Arts & Entertainment | 23223 | 5.48% |
| Electronics & Technology | 22534 | 5.31% |
Payment Providers Distribution
PayPal stores with 24.0% among AI-verified physical stores (77,693 stores) , followed by MasterCard (13.0%) and Apple Pay (10.3%) .
Base: 209,933 AI-verified physical stores with detectable payment providers (23.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
77,693 stores
41,905 stores
33,156 stores
29,705 stores
29,347 stores
24,146 stores
20,968 stores
19,470 stores
17,359 stores
7,634 stores
Visual Distribution
77,693 stores
41,905 stores
33,156 stores
29,705 stores
29,347 stores
24,146 stores
20,968 stores
19,470 stores
17,359 stores
7,634 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 77693 | 24.05% |
| MasterCard | 41905 | 12.97% |
| Apple Pay | 33156 | 10.26% |
| Google Pay | 29705 | 9.19% |
| Klarna | 29347 | 9.08% |
| Stripe Connect | 24146 | 7.47% |
| American Express | 20968 | 6.49% |
| VISA | 19470 | 6.03% |
| AfterPay | 17359 | 5.37% |
| JCB | 7634 | 2.36% |
Shipping Carriers Distribution
DHL stores with 15.1% among AI-verified physical stores (23,357 stores) , followed by UPS (14.1%) and DPD (12.2%) .
Base: 155,031 AI-verified physical stores with detectable shipping carriers (17.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
23,357 stores
21,749 stores
18,761 stores
14,060 stores
13,415 stores
11,643 stores
11,551 stores
9,149 stores
6,688 stores
5,237 stores
Visual Distribution
23,357 stores
21,749 stores
18,761 stores
14,060 stores
13,415 stores
11,643 stores
11,551 stores
9,149 stores
6,688 stores
5,237 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 23357 | 15.14% |
| UPS | 21749 | 14.10% |
| DPD | 18761 | 12.16% |
| USPS | 14060 | 9.12% |
| FedEx | 13415 | 8.70% |
| GLS | 11643 | 7.55% |
| СДЭК | 11551 | 7.49% |
| Почта России | 9149 | 5.93% |
| InPost | 6688 | 4.34% |
| Royal Mail | 5237 | 3.40% |
Store Launch Timeline
Over the past 12 months, 47,579 new stores were launched in reCAPTCHA , with the highest activity in 2026-05 (3,868 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,868 stores launched
3,643 stores launched
5,890 stores launched
3,687 stores launched
3,905 stores launched
3,287 stores launched
3,979 stores launched
4,364 stores launched
4,705 stores launched
3,689 stores launched
4,656 stores launched
1,906 stores launched
Monthly Trend
8.1% of last 12 months
7.7% of last 12 months
12.4% of last 12 months
7.7% of last 12 months
8.2% of last 12 months
6.9% of last 12 months
8.4% of last 12 months
9.2% of last 12 months
9.9% of last 12 months
7.8% of last 12 months
9.8% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3868 | 8.13% |
| 2026-04 | 3643 | 7.66% |
| 2026-03 | 5890 | 12.38% |
| 2026-02 | 3687 | 7.75% |
| 2026-01 | 3905 | 8.21% |
| 2025-12 | 3287 | 6.91% |
| 2025-11 | 3979 | 8.36% |
| 2025-10 | 4364 | 9.17% |
| 2025-09 | 4705 | 9.89% |
| 2025-08 | 3689 | 7.75% |
| 2025-07 | 4656 | 9.79% |
| 2025-06 | 1906 | 4.01% |
Active Stores by Launch Year
Currently, 463,373 active stores in reCAPTCHA are tracked in our database , with the most stores launched in 2026 (21,236 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21,236 active stores
44,646 active stores
38,072 active stores
29,716 active stores
30,060 active stores
33,084 active stores
35,917 active stores
26,440 active stores
27,032 active stores
24,497 active stores
14,906 active stores
12,882 active stores
12,698 active stores
16,338 active stores
11,021 active stores
Distribution by Launch Year
4.6% of tracked active stores
9.6% of tracked active stores
8.2% of tracked active stores
6.4% of tracked active stores
6.5% of tracked active stores
7.1% of tracked active stores
7.8% of tracked active stores
5.7% of tracked active stores
5.8% of tracked active stores
5.3% of tracked active stores
3.2% of tracked active stores
2.8% of tracked active stores
2.7% of tracked active stores
3.5% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21236 | 4.58% |
| 2025 | 44646 | 9.64% |
| 2024 | 38072 | 8.22% |
| 2023 | 29716 | 6.41% |
| 2022 | 30060 | 6.49% |
| 2021 | 33084 | 7.14% |
| 2020 | 35917 | 7.75% |
| 2019 | 26440 | 5.71% |
| 2018 | 27032 | 5.83% |
| 2017 | 24497 | 5.29% |
| 2016 | 14906 | 3.22% |
| 2015 | 12882 | 2.78% |
| 2014 | 12698 | 2.74% |
| 2013 | 16338 | 3.53% |
| 2012 | 11021 | 2.38% |
Geographic Distribution
United States stores with 20.1% (68,088 AI-verified stores) , followed by Russia (14.5%) and United Kingdom (6.7%) .
Base: 338,590 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
68,088 AI-verified stores
48,993 AI-verified stores
22,661 AI-verified stores
20,177 AI-verified stores
19,887 AI-verified stores
18,658 AI-verified stores
17,580 AI-verified stores
15,901 AI-verified stores
15,510 AI-verified stores
13,798 AI-verified stores
Visual Distribution
68,088 AI-verified stores
48,993 AI-verified stores
22,661 AI-verified stores
20,177 AI-verified stores
19,887 AI-verified stores
18,658 AI-verified stores
17,580 AI-verified stores
15,901 AI-verified stores
15,510 AI-verified stores
13,798 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 68088 | 20.11% |
| Russia | 48993 | 14.47% |
| United Kingdom | 22661 | 6.69% |
| France | 20177 | 5.96% |
| Spain | 19887 | 5.87% |
| Italy | 18658 | 5.51% |
| Netherlands | 17580 | 5.19% |
| Poland | 15901 | 4.70% |
| Germany | 15510 | 4.58% |
| Vietnam | 13798 | 4.08% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Health & Beauty
Custom
Magento - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Empretienda - Jewelry & Watches
Custom - Home & Garden
Custom - Home & Garden
Custom - Home & Garden
Custom - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 897.5k | 100.00% |
| Emails | 582.6k | 64.92% |
| Phones | 488.5k | 54.43% |
| Ecommerce platform | 889.8k | 99.14% |
| Couriers | 155.0k | 17.27% |
| Payment Providers | 209.9k | 23.39% |
| Categories | 467.3k | 52.07% |
| Social Media | 650.0k | 72.42% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the reCAPTCHA e-commerce landscape:
Analyze 469.3k verified e-commerce stores on reCAPTCHA - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across reCAPTCHA e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the reCAPTCHA e-commerce intelligence?
-
We track 469.3k verified reCAPTCHA e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 30.5% among stores with at least one detectable social profile (272,082 stores) , followed by Instagram (28.2%) and YouTube (11.8%) .
Base: 649,980 stores with any detectable social profile (72.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
272,082 stores
251,384 stores
105,285 stores
62,214 stores
51,854 stores
43,630 stores
40,542 stores
33,073 stores
25,984 stores
6,009 stores
Visual Distribution
272,082 stores
251,384 stores
105,285 stores
62,214 stores
51,854 stores
43,630 stores
40,542 stores
33,073 stores
25,984 stores
6,009 stores