Plesk Technology Adoption in E-commerce
Discover 152.1k verified e-commerce stores using Plesk. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 274.2k domains. 152.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
152.1k verified active stores out of 274.2k detected · 55.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 47.3% of stores with physical delivery (71,912 stores) , followed by Custom (25.8%) and PrestaShop (13.0%) .
Base: 152,116 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
71,912 stores
39,228 stores
19,808 stores
3,528 stores
2,861 stores
2,275 stores
1,592 stores
952 stores
783 stores
698 stores
Visual Distribution
71,912 stores
39,228 stores
19,808 stores
3,528 stores
2,861 stores
2,275 stores
1,592 stores
952 stores
783 stores
698 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 71912 | 47.27% |
| Custom | 39228 | 25.79% |
| PrestaShop | 19808 | 13.02% |
| OpenCart | 3528 | 2.32% |
| Magento | 2861 | 1.88% |
| Shopware | 2275 | 1.50% |
| nopCommerce | 1592 | 1.05% |
| JTL Shop | 952 | 0.63% |
| VirtueMart | 783 | 0.51% |
| EC-CUBE | 698 | 0.46% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 64.9% share of detected Plesk e-commerce signals (177,957) , with Custom at 14.3% and PrestaShop at 8.0% (June 2026) .
Base: 274,208 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
177,957 websites
39,228 websites
21,915 websites
4,236 websites
3,950 websites
2,376 websites
1,895 websites
1,025 websites
1,253 websites
737 websites
Visual Distribution
177,957 websites
39,228 websites
21,915 websites
4,236 websites
3,950 websites
2,376 websites
1,895 websites
1,025 websites
1,253 websites
737 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 177957 | 64.90% |
| Custom | 39228 | 14.31% |
| PrestaShop | 21915 | 7.99% |
| OpenCart | 4236 | 1.54% |
| Magento | 3950 | 1.44% |
| Shopware | 2376 | 0.87% |
| nopCommerce | 1895 | 0.69% |
| JTL Shop | 1025 | 0.37% |
| VirtueMart | 1253 | 0.46% |
| EC-CUBE | 737 | 0.27% |
Categories Distribution
Food & Beverages stores with 12.9% of all stores (19,618 stores) , followed by Clothing & Accessories (11.6%) and Health & Beauty (10.5%) .
Base: 152,116 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
19,618 stores
17,639 stores
15,943 stores
11,610 stores
9,524 stores
8,632 stores
8,479 stores
8,198 stores
6,217 stores
5,968 stores
Visual Distribution
19,618 stores
17,639 stores
15,943 stores
11,610 stores
9,524 stores
8,632 stores
8,479 stores
8,198 stores
6,217 stores
5,968 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 19618 | 12.90% |
| Clothing & Accessories | 17639 | 11.60% |
| Health & Beauty | 15943 | 10.48% |
| Home & Garden | 11610 | 7.63% |
| Electronics & Technology | 9524 | 6.26% |
| Sporting Goods & Outdoor Gear | 8632 | 5.67% |
| Business & Industrial | 8479 | 5.57% |
| Tools & Hardware | 8198 | 5.39% |
| Vehicles & Parts | 6217 | 4.09% |
| Arts & Entertainment | 5968 | 3.92% |
Payment Providers Distribution
PayPal accounts for 36.0% of displayed detection occurrences (28,327 occurrences) , followed by MasterCard (14.9%) and Klarna (9.6%) .
Base: 78,592 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
28,327 occurrences
11,722 occurrences
7,584 occurrences
7,019 occurrences
6,634 occurrences
6,462 occurrences
3,782 occurrences
2,812 occurrences
2,193 occurrences
2,057 occurrences
Visual Distribution
28,327 occurrences
11,722 occurrences
7,584 occurrences
7,019 occurrences
6,634 occurrences
6,462 occurrences
3,782 occurrences
2,812 occurrences
2,193 occurrences
2,057 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 28327 | 36.04% |
| MasterCard | 11722 | 14.92% |
| Klarna | 7584 | 9.65% |
| American Express | 7019 | 8.93% |
| Stripe Connect | 6634 | 8.44% |
| VISA | 6462 | 8.22% |
| Apple Pay | 3782 | 4.81% |
| Google Pay | 2812 | 3.58% |
| SEPA | 2193 | 2.79% |
| Bancontact | 2057 | 2.62% |
Shipping Carriers Distribution
DHL accounts for 22.8% of displayed detection occurrences (9,327 occurrences) , followed by UPS (20.2%) and DPD (13.2%) .
Base: 40,869 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
9,327 occurrences
8,273 occurrences
5,381 occurrences
5,160 occurrences
2,922 occurrences
2,145 occurrences
2,094 occurrences
1,987 occurrences
1,980 occurrences
1,600 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 9327 | 22.82% |
| UPS | 8273 | 20.24% |
| DPD | 5381 | 13.17% |
| GLS | 5160 | 12.63% |
| Correos | 2922 | 7.15% |
| FedEx | 2145 | 5.25% |
| PostNL | 2094 | 5.12% |
| TNT | 1987 | 4.86% |
| Colissimo | 1980 | 4.84% |
| Royal Mail | 1600 | 3.91% |
Store Launch Timeline
Over the past 12 months, 17,934 new stores were launched in Plesk , with the highest activity in 2026-05 (1,608 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,608 stores launched
1,916 stores launched
2,006 stores launched
1,545 stores launched
1,635 stores launched
1,530 stores launched
1,501 stores launched
1,550 stores launched
1,390 stores launched
1,179 stores launched
1,498 stores launched
576 stores launched
Monthly Trend
9.0% of last 12 months
10.7% of last 12 months
11.2% of last 12 months
8.6% of last 12 months
9.1% of last 12 months
8.5% of last 12 months
8.4% of last 12 months
8.6% of last 12 months
7.8% of last 12 months
6.6% of last 12 months
8.4% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1608 | 8.97% |
| 2026-04 | 1916 | 10.68% |
| 2026-03 | 2006 | 11.19% |
| 2026-02 | 1545 | 8.61% |
| 2026-01 | 1635 | 9.12% |
| 2025-12 | 1530 | 8.53% |
| 2025-11 | 1501 | 8.37% |
| 2025-10 | 1550 | 8.64% |
| 2025-09 | 1390 | 7.75% |
| 2025-08 | 1179 | 6.57% |
| 2025-07 | 1498 | 8.35% |
| 2025-06 | 576 | 3.21% |
Active Stores by Launch Year
Currently, 151,680 active stores in Plesk are tracked in our database , with the most stores launched in 2026 (8,810 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,810 active stores
15,423 active stores
12,108 active stores
10,259 active stores
8,856 active stores
10,763 active stores
11,122 active stores
7,560 active stores
8,204 active stores
7,523 active stores
4,630 active stores
3,949 active stores
4,139 active stores
5,992 active stores
3,753 active stores
Distribution by Launch Year
5.8% of tracked active stores
10.2% of tracked active stores
8.0% of tracked active stores
6.8% of tracked active stores
5.8% of tracked active stores
7.1% of tracked active stores
7.3% of tracked active stores
5.0% of tracked active stores
5.4% of tracked active stores
5.0% of tracked active stores
3.1% of tracked active stores
2.6% of tracked active stores
2.7% of tracked active stores
4.0% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8810 | 5.81% |
| 2025 | 15423 | 10.17% |
| 2024 | 12108 | 7.98% |
| 2023 | 10259 | 6.76% |
| 2022 | 8856 | 5.84% |
| 2021 | 10763 | 7.10% |
| 2020 | 11122 | 7.33% |
| 2019 | 7560 | 4.98% |
| 2018 | 8204 | 5.41% |
| 2017 | 7523 | 4.96% |
| 2016 | 4630 | 3.05% |
| 2015 | 3949 | 2.60% |
| 2014 | 4139 | 2.73% |
| 2013 | 5992 | 3.95% |
| 2012 | 3753 | 2.47% |
Geographic Distribution
Spain stores with 16.5% (25,140 active verified stores) , followed by Germany (8.6%) and Italy (7.7%) .
Base: 152,116 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
25,140 active verified stores
13,101 active verified stores
11,749 active verified stores
10,324 active verified stores
9,760 active verified stores
7,624 active verified stores
7,067 active verified stores
6,919 active verified stores
6,829 active verified stores
4,166 active verified stores
Visual Distribution
25,140 active verified stores
13,101 active verified stores
11,749 active verified stores
10,324 active verified stores
9,760 active verified stores
7,624 active verified stores
7,067 active verified stores
6,919 active verified stores
6,829 active verified stores
4,166 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Spain | 25140 | 16.53% |
| Germany | 13101 | 8.61% |
| Italy | 11749 | 7.72% |
| Turkey | 10324 | 6.79% |
| Netherlands | 9760 | 6.42% |
| France | 7624 | 5.01% |
| United States | 7067 | 4.65% |
| United Kingdom | 6919 | 4.55% |
| Greece | 6829 | 4.49% |
| Vietnam | 4166 | 2.74% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
OpenCart - Health & Beauty
Custom - Home & Garden
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce
Custom - Toys & Games
WooCommerce - Clothing & Accessories
Custom - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 274.2k | 100.00% |
| Emails | 188k | 68.54% |
| Phones | 151.3k | 55.17% |
| Ecommerce platform | 271.7k | 99.07% |
| Couriers | 46.3k | 16.90% |
| Payment Providers | 63.8k | 23.25% |
| Categories | 146.9k | 53.57% |
| Social Media | 175.9k | 64.14% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Plesk e-commerce landscape:
Analyze 152.1k verified e-commerce stores on Plesk - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Plesk e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Plesk e-commerce intelligence?
-
We track 152.1k verified Plesk e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.7% of displayed detection occurrences (79,434 occurrences) , followed by Instagram (28.8%) and YouTube (10.0%) .
Base: 243,064 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
79,434 occurrences
70,003 occurrences
24,355 occurrences
18,071 occurrences
13,016 occurrences
12,203 occurrences
10,882 occurrences
8,689 occurrences
5,482 occurrences
929 occurrences
Visual Distribution
79,434 occurrences
70,003 occurrences
24,355 occurrences
18,071 occurrences
13,016 occurrences
12,203 occurrences
10,882 occurrences
8,689 occurrences
5,482 occurrences
929 occurrences