Plesk Technology Adoption in E-commerce

Discover 83.2k e-commerce stores using Plesk. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 61.0% of stores with physical delivery (50,314 stores) , followed by WooCommerce (26.6%) and PrestaShop (5.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 61.0%

50,314 stores

21,886 stores

4,346 stores

2,079 stores

1,197 stores

754 stores

743 stores

KMK 0.3%

213 stores

180 stores

180 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Plesk
Platform Stores with Physical Delivery Percentage
Custom 50314 61.04%
WooCommerce 21886 26.55%
PrestaShop 4346 5.27%
nopCommerce 2079 2.52%
OpenCart 1197 1.45%
1C-Bitrix 754 0.91%
Magento 743 0.90%
KMK 213 0.26%
VP-ASP 180 0.22%
ShopFactory 180 0.22%
osCommerce 160 0.19%
Sellerdeck 106 0.13%
Shopware 99 0.12%
CS Cart 88 0.11%
Smartstore 85 0.10%

All Stores Distribution

Custom holds 47.4% share of all Plesk e-commerce stores (50,314) , with WooCommerce at 40.5% and PrestaShop at 4.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 47.4%

50,314 stores

43,015 stores

4,818 stores

2,480 stores

1,453 stores

1,371 stores

1,067 stores

KMK 0.3%

284 stores

219 stores

356 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Plesk
Platform Total Stores Percentage
Custom 50314 47.39%
WooCommerce 43015 40.51%
PrestaShop 4818 4.54%
nopCommerce 2480 2.34%
OpenCart 1453 1.37%
1C-Bitrix 1371 1.29%
Magento 1067 1.00%
KMK 284 0.27%
VP-ASP 219 0.21%
ShopFactory 356 0.34%
osCommerce 198 0.19%
Sellerdeck 134 0.13%
Shopware 262 0.25%
CS Cart 94 0.09%
Smartstore 111 0.10%

Categories Distribution

Health & Beauty leads with 12.8% of all stores (8,220 stores) , followed by Food & Beverages (12.6%) and Electronics & Technology (11.0%) .

Top 10 Categories

Health & Beauty 12.8%

8,220 stores

Food & Beverages 12.6%

8,108 stores

Electronics & Technology 11.0%

7,036 stores

Clothing & Accessories 10.5%

6,717 stores

Business & Industrial 10.3%

6,641 stores

Home & Garden 7.8%

5,030 stores

Vehicles & Parts 7.3%

4,676 stores

Furniture & Home Decor 6.7%

4,279 stores

Tools & Hardware 5.5%

3,533 stores

Gifts & Special Occasions 3.3%

2,127 stores

Visual Distribution

Distribution of top 10 Plesk store categories (December 2025)
Distribution of categories in Plesk e-commerce stores
Category Number of Stores Percentage
Health & Beauty 8220 12.81%
Food & Beverages 8108 12.63%
Electronics & Technology 7036 10.96%
Clothing & Accessories 6717 10.47%
Business & Industrial 6641 10.35%
Home & Garden 5030 7.84%
Vehicles & Parts 4676 7.29%
Furniture & Home Decor 4279 6.67%
Tools & Hardware 3533 5.51%
Gifts & Special Occasions 2127 3.31%
Jewelry & Watches 2085 3.25%
Sporting Goods & Outdoor Gear 1839 2.87%
Arts & Entertainment 1498 2.33%
Pets & Pet Supplies 1195 1.86%
Books & Media 1187 1.85%

Payment Providers Distribution

PayPal leads with 31.3% among AI-verified physical stores (6,554 stores) , followed by MasterCard (16.6%) and American Express (10.3%) .

Base: 17,168 AI-verified physical stores with detectable payment providers (15.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 31.3%

6,554 stores

3,471 stores

2,148 stores

VISA 8.9%

1,858 stores

1,591 stores

1,068 stores

JCB 3.1%

657 stores

Bolt 2.9%

617 stores

563 stores

iDEAL 2.4%

510 stores

Visual Distribution

Distribution of top 10 Plesk payment providers (December 2025)
Distribution of payment providers in Plesk e-commerce stores
Payment Provider Store Count Market Share
PayPal 6554 31.32%
MasterCard 3471 16.59%
American Express 2148 10.27%
VISA 1858 8.88%
Stripe Connect 1591 7.60%
Klarna 1068 5.10%
JCB 657 3.14%
Bolt 617 2.95%
Apple Pay 563 2.69%
iDEAL 510 2.44%
Bancontact 501 2.39%
Google Pay 441 2.11%
Mollie 400 1.91%
SEPA 284 1.36%
Paddle 261 1.25%

Shipping Carriers Distribution

UPS leads with 20.2% among AI-verified physical stores (2,509 stores) , followed by DHL (16.2%) and GLS (10.3%) .

Base: 13,349 AI-verified physical stores with detectable shipping carriers (12.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.2%

2,509 stores

DHL 16.2%

2,005 stores

GLS 10.3%

1,275 stores

DPD 8.8%

1,095 stores

FedEx 6.3%

782 stores

732 stores

TNT 5.9%

730 stores

676 stores

USPS 4.0%

501 stores

475 stores

Visual Distribution

Distribution of top 10 Plesk shipping carriers (December 2025)
Distribution of shipping carriers in Plesk e-commerce stores
Shipping Carrier Store Count Market Share
UPS 2509 20.21%
DHL 2005 16.15%
GLS 1275 10.27%
DPD 1095 8.82%
FedEx 782 6.30%
PostNL 732 5.90%
TNT 730 5.88%
Correos 676 5.45%
USPS 501 4.04%
Royal Mail 475 3.83%
Почта России 451 3.63%
Hermes 382 3.08%
Estes 300 2.42%
BRT 254 2.05%
Colissimo 246 1.98%

Store Launch Timeline

Over the past 12 months, 8,908 new stores were launched in Plesk , with the highest activity in 2025-11 (1,046 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 11.7%

1,046 stores launched

2025-10 8.0%

710 stores launched

2025-09 7.3%

651 stores launched

2025-08 8.0%

716 stores launched

2025-07 8.8%

785 stores launched

2025-06 7.5%

666 stores launched

2025-05 8.8%

780 stores launched

2025-04 8.5%

756 stores launched

2025-03 8.7%

776 stores launched

2025-02 8.4%

749 stores launched

2025-01 9.3%

831 stores launched

2024-12 5.0%

442 stores launched

Monthly Trend

Monthly store launches in Plesk (December 2025)
Monthly store launches in Plesk over the past 12 months
Month Stores Launched Percentage
2025-11 1046 11.74%
2025-10 710 7.97%
2025-09 651 7.31%
2025-08 716 8.04%
2025-07 785 8.81%
2025-06 666 7.48%
2025-05 780 8.76%
2025-04 756 8.49%
2025-03 776 8.71%
2025-02 749 8.41%
2025-01 831 9.33%
2024-12 442 4.96%

Active Stores by Launch Year

Currently, 82,669 active stores in Plesk are tracked in our database , with the most stores launched in 2025 (8,472 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 10.2%

8,472 active stores

2024 8.7%

7,228 active stores

2023 7.0%

5,808 active stores

2022 6.1%

5,044 active stores

2021 7.0%

5,790 active stores

2020 6.8%

5,601 active stores

2019 5.1%

4,216 active stores

2018 5.5%

4,531 active stores

2017 4.9%

4,080 active stores

2016 3.4%

2,816 active stores

2015 3.0%

2,473 active stores

2014 3.2%

2,671 active stores

2013 4.4%

3,611 active stores

2012 3.0%

2,447 active stores

2011 2.9%

2,385 active stores

Distribution by Launch Year

Active stores in Plesk by original launch year (December 2025)
Active stores in Plesk by launch year
Launch Year Active Stores Percentage
2025 8472 10.25%
2024 7228 8.74%
2023 5808 7.03%
2022 5044 6.10%
2021 5790 7.00%
2020 5601 6.78%
2019 4216 5.10%
2018 4531 5.48%
2017 4080 4.94%
2016 2816 3.41%
2015 2473 2.99%
2014 2671 3.23%
2013 3611 4.37%
2012 2447 2.96%
2011 2385 2.88%
2010 1999 2.42%
2009 2043 2.47%
2008 1651 2.00%
2007 1585 1.92%
2006 1083 1.31%
2005 1006 1.22%
2004 1189 1.44%
2003 972 1.18%
2002 973 1.18%
2001 1066 1.29%
2000 876 1.06%
1999 485 0.59%
1998 317 0.38%
1997 172 0.21%
1996 71 0.09%
1995 8 0.01%

Social Media Usage

Facebook leads with 30.6% among stores with at least one detectable social profile (39,308 stores) , followed by Instagram (28.4%) and YouTube (10.9%) .

Base: 68,086 stores with any detectable social profile (62.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.6%

39,308 stores

Instagram 28.4%

36,503 stores

YouTube 10.9%

14,076 stores

Twitter 9.5%

12,198 stores

WhatsApp 6.8%

8,702 stores

LinkedIn 6.3%

8,158 stores

Pinterest 3.1%

4,016 stores

TikTok 2.3%

2,936 stores

X 1.8%

2,369 stores

Vimeo 0.2%

289 stores

Visual Distribution

Distribution of social media platforms in Plesk (December 2025)
Distribution of social media platforms in Plesk e-commerce stores
Social Platform Store Count Market Share
Facebook 39308 30.58%
Instagram 36503 28.39%
YouTube 14076 10.95%
Twitter 12198 9.49%
WhatsApp 8702 6.77%
LinkedIn 8158 6.35%
Pinterest 4016 3.12%
TikTok 2936 2.28%
X 2369 1.84%
Vimeo 289 0.22%

Geographic Distribution

Turkey leads with 20.8% (14,118 AI-verified stores) , followed by Spain (13.2%) and Iran (8.5%) .

Base: 67,851 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Turkey 20.8%

14,118 AI-verified stores

Spain 13.2%

8,964 AI-verified stores

Iran 8.5%

5,749 AI-verified stores

Italy 7.9%

5,339 AI-verified stores

5,148 AI-verified stores

3,967 AI-verified stores

3,387 AI-verified stores

India 4.5%

3,083 AI-verified stores

2,882 AI-verified stores

2,881 AI-verified stores

Visual Distribution

Geographic distribution of stores using Plesk (December 2025)
Geographic distribution of stores using Plesk
Country AI-Verified Store Count Market Share
Turkey 14118 20.81%
Spain 8964 13.21%
Iran 5749 8.47%
Italy 5339 7.87%
Kazakhstan 5148 7.59%
United States 3967 5.85%
Netherlands 3387 4.99%
India 3083 4.54%
United Kingdom 2882 4.25%
Greece 2881 4.25%
Vietnam 2317 3.41%
Germany 1933 2.85%
France 1800 2.65%
Brazil 1447 2.13%
Japan 1305 1.92%
Canada 818 1.21%
Australia 777 1.15%
Mexico 704 1.04%
Russia 632 0.93%
Taiwan 600 0.88%

Dataset Coverage

Field Rows count Coverage
Website 108.9k 100.00%
Emails 71.9k 66.02%
Phones 42.4k 38.88%
Ecommerce platform 107.7k 98.84%
Couriers 13.3k 12.25%
Payment Providers 17.2k 15.76%
Categories 79.6k 73.03%
Social Media 68.1k 62.49%

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Frequently Asked Questions

What data is included in the Plesk E-commerce Database?

Our database covers over 83.2k Plesk physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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