Plesk Technology Adoption in E-commerce

Discover 42.4k verified e-commerce stores using Plesk. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 72.1k domains. 42.4k verified as active stores with physical delivery.

· · Next full refresh: April 2026

42.4k verified active stores out of 72.1k detected · 58.7% verification rate

E-commerce Platforms Distribution

Custom leads with 40.4% of stores with physical delivery (16,827 stores) , followed by WooCommerce (37.1%) and PrestaShop (9.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 40.4%

16,827 stores

15,423 stores

4,136 stores

1,752 stores

1,073 stores

775 stores

430 stores

229 stores

KMK 0.4%

172 stores

163 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Plesk
Platform Stores with Physical Delivery Percentage
Custom 16827 40.45%
WooCommerce 15423 37.07%
PrestaShop 4136 9.94%
nopCommerce 1752 4.21%
OpenCart 1073 2.58%
Magento 775 1.86%
1C-Bitrix 430 1.03%
Shopware 229 0.55%
KMK 172 0.41%
VP-ASP 163 0.39%
osCommerce 159 0.38%
JTL Shop 144 0.35%
ShopFactory 129 0.31%
Sellerdeck 103 0.25%
CS Cart 87 0.21%

Categories Distribution

Clothing & Accessories leads with 16.2% of all stores (5,506 stores) , followed by Health & Beauty (15.2%) and Food & Beverages (12.2%) .

Base: 33,990 AI-verified stores with physical delivery and detected product categories (80.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 16.2%

5,506 stores

Health & Beauty 15.2%

5,170 stores

Food & Beverages 12.2%

4,158 stores

Electronics & Technology 11.3%

3,830 stores

Home & Garden 7.2%

2,436 stores

Furniture & Home Decor 5.7%

1,954 stores

Vehicles & Parts 5.2%

1,757 stores

Jewelry & Watches 4.8%

1,640 stores

Business & Industrial 4.7%

1,602 stores

Tools & Hardware 4.4%

1,504 stores

Visual Distribution

Distribution of top 10 Plesk store categories (March 2026)
Distribution of categories in Plesk e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 5506 16.20%
Health & Beauty 5170 15.21%
Food & Beverages 4158 12.23%
Electronics & Technology 3830 11.27%
Home & Garden 2436 7.17%
Furniture & Home Decor 1954 5.75%
Vehicles & Parts 1757 5.17%
Jewelry & Watches 1640 4.82%
Business & Industrial 1602 4.71%
Tools & Hardware 1504 4.42%
Gifts & Special Occasions 1279 3.76%
Sporting Goods & Outdoor Gear 1093 3.22%
Arts & Entertainment 744 2.19%
Pets & Pet Supplies 699 2.06%
Office Supplies 618 1.82%

Payment Providers Distribution

PayPal leads with 32.8% among AI-verified physical stores (6,749 stores) , followed by MasterCard (16.3%) and American Express (10.2%) .

Base: 15,011 AI-verified physical stores with detectable payment providers (20.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.8%

6,749 stores

3,350 stores

2,094 stores

VISA 8.4%

1,732 stores

1,429 stores

1,322 stores

773 stores

525 stores

464 stores

iDEAL 2.2%

444 stores

Visual Distribution

Distribution of top 10 Plesk payment providers (March 2026)
Distribution of payment providers in Plesk e-commerce stores
Payment Provider Store Count Market Share
PayPal 6749 32.76%
MasterCard 3350 16.26%
American Express 2094 10.17%
VISA 1732 8.41%
Stripe Connect 1429 6.94%
Klarna 1322 6.42%
Apple Pay 773 3.75%
Google Pay 525 2.55%
Bancontact 464 2.25%
iDEAL 444 2.16%
SEPA 394 1.91%
JCB 372 1.81%
Bolt 343 1.67%
Mollie 337 1.64%
Amazon Pay 272 1.32%

Shipping Carriers Distribution

DHL leads with 19.6% among AI-verified physical stores (2,283 stores) , followed by UPS (18.5%) and GLS (10.9%) .

Base: 11,295 AI-verified physical stores with detectable shipping carriers (15.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 19.6%

2,283 stores

UPS 18.5%

2,147 stores

GLS 10.9%

1,271 stores

DPD 9.6%

1,119 stores

FedEx 7.0%

819 stores

569 stores

563 stores

TNT 4.4%

516 stores

USPS 4.2%

487 stores

428 stores

Visual Distribution

Distribution of top 10 Plesk shipping carriers (March 2026)
Distribution of shipping carriers in Plesk e-commerce stores
Shipping Carrier Store Count Market Share
DHL 2283 19.63%
UPS 2147 18.46%
GLS 1271 10.93%
DPD 1119 9.62%
FedEx 819 7.04%
Correos 569 4.89%
PostNL 563 4.84%
TNT 516 4.44%
USPS 487 4.19%
Royal Mail 428 3.68%
Colissimo 318 2.73%
Hermes 293 2.52%
Почта России 281 2.42%
Deutsche Post 273 2.35%
BRT 263 2.26%

Store Launch Timeline

Over the past 12 months, 5,104 new stores were launched in Plesk , with the highest activity in 2026-02 (581 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 11.4%

581 stores launched

2026-01 12.4%

632 stores launched

2025-12 10.3%

524 stores launched

2025-11 9.8%

499 stores launched

2025-10 8.2%

418 stores launched

2025-09 7.9%

403 stores launched

2025-08 6.5%

332 stores launched

2025-07 7.8%

399 stores launched

2025-06 6.5%

333 stores launched

2025-05 7.1%

361 stores launched

2025-04 6.2%

317 stores launched

2025-03 6.0%

305 stores launched

Monthly Trend

Monthly store launches in Plesk (March 2026)
Monthly store launches in Plesk over the past 12 months
Month Stores Launched Percentage
2026-02 581 11.38%
2026-01 632 12.38%
2025-12 524 10.27%
2025-11 499 9.78%
2025-10 418 8.19%
2025-09 403 7.90%
2025-08 332 6.50%
2025-07 399 7.82%
2025-06 333 6.52%
2025-05 361 7.07%
2025-04 317 6.21%
2025-03 305 5.98%

Active Stores by Launch Year

Currently, 42,209 active stores in Plesk are tracked in our database , with the most stores launched in 2026 (1,215 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.9%

1,215 active stores

2025 10.7%

4,497 active stores

2024 7.7%

3,257 active stores

2023 6.5%

2,753 active stores

2022 5.8%

2,462 active stores

2021 7.2%

3,038 active stores

2020 7.2%

3,037 active stores

2019 5.1%

2,140 active stores

2018 5.5%

2,328 active stores

2017 4.9%

2,064 active stores

2016 3.2%

1,364 active stores

2015 2.8%

1,193 active stores

2014 3.0%

1,275 active stores

2013 4.2%

1,782 active stores

2012 2.6%

1,113 active stores

Distribution by Launch Year

Active stores in Plesk by original launch year (March 2026)
Active stores in Plesk by launch year
Launch Year Active Stores Percentage
2026 1215 2.88%
2025 4497 10.65%
2024 3257 7.72%
2023 2753 6.52%
2022 2462 5.83%
2021 3038 7.20%
2020 3037 7.20%
2019 2140 5.07%
2018 2328 5.52%
2017 2064 4.89%
2016 1364 3.23%
2015 1193 2.83%
2014 1275 3.02%
2013 1782 4.22%
2012 1113 2.64%
2011 1111 2.63%
2010 954 2.26%
2009 1005 2.38%
2008 810 1.92%
2007 753 1.78%
2006 537 1.27%
2005 466 1.10%
2004 556 1.32%
2003 470 1.11%
2002 471 1.12%
2001 557 1.32%
2000 461 1.09%
1999 267 0.63%
1998 153 0.36%
1997 76 0.18%
1996 41 0.10%
1995 3 0.01%

Social Media Usage

Facebook leads with 31.5% among stores with at least one detectable social profile (22,162 stores) , followed by Instagram (28.0%) and YouTube (10.5%) .

Base: 47,201 stores with any detectable social profile (65.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.5%

22,162 stores

Instagram 28.0%

19,757 stores

YouTube 10.5%

7,391 stores

Twitter 8.7%

6,103 stores

WhatsApp 5.7%

4,050 stores

LinkedIn 5.3%

3,736 stores

TikTok 4.1%

2,883 stores

Pinterest 3.8%

2,663 stores

X 2.0%

1,440 stores

Vimeo 0.4%

276 stores

Visual Distribution

Distribution of social media platforms in Plesk (March 2026)
Distribution of social media platforms in Plesk e-commerce stores
Social Platform Store Count Market Share
Facebook 22162 31.45%
Instagram 19757 28.04%
YouTube 7391 10.49%
Twitter 6103 8.66%
WhatsApp 4050 5.75%
LinkedIn 3736 5.30%
TikTok 2883 4.09%
Pinterest 2663 3.78%
X 1440 2.04%
Vimeo 276 0.39%

Geographic Distribution

Turkey leads with 12.8% (4,484 AI-verified stores) , followed by Spain (12.4%) and Italy (11.0%) .

Base: 34,936 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Turkey 12.8%

4,484 AI-verified stores

Spain 12.4%

4,339 AI-verified stores

Italy 11.0%

3,844 AI-verified stores

2,783 AI-verified stores

2,611 AI-verified stores

2,500 AI-verified stores

2,400 AI-verified stores

2,206 AI-verified stores

India 5.3%

1,861 AI-verified stores

1,738 AI-verified stores

Visual Distribution

Geographic distribution of stores using Plesk (March 2026)
Geographic distribution of stores using Plesk
Country AI-Verified Store Count Market Share
Turkey 4484 12.83%
Spain 4339 12.42%
Italy 3844 11.00%
Kazakhstan 2783 7.97%
Germany 2611 7.47%
United States 2500 7.16%
Greece 2400 6.87%
Netherlands 2206 6.31%
India 1861 5.33%
United Kingdom 1738 4.97%
France 1284 3.68%
Vietnam 896 2.56%
Iran 669 1.91%
Brazil 667 1.91%
Saudi Arabia 607 1.74%
Australia 492 1.41%
Taiwan 466 1.33%
Japan 395 1.13%
Austria 349 1.00%
Portugal 345 0.99%

Data Coverage

Field Rows count Coverage
Website 72.1k 100.00%
Emails 47.5k 65.88%
Phones 28.8k 39.98%
Ecommerce platform 71.3k 98.84%
Couriers 11.3k 15.66%
Payment Providers 15.0k 20.81%
Categories 38.3k 53.14%
Social Media 47.2k 65.43%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Plesk e-commerce landscape:

Analyze 42.4k verified e-commerce stores on Plesk - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Plesk e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Plesk e-commerce intelligence?

We track 42.4k verified Plesk e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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