Pinterest Technology Adoption in E-commerce
Discover 33.2k e-commerce stores using Pinterest. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 54.6% of stores with physical delivery (17,972 stores) , followed by BASE (19.7%) and Custom (19.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
17,972 stores
6,486 stores
6,420 stores
1,287 stores
157 stores
135 stores
123 stores
85 stores
70 stores
54 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 17972 | 54.61% |
| BASE | 6486 | 19.71% |
| Custom | 6420 | 19.51% |
| Shopify | 1287 | 3.91% |
| Shoptet | 157 | 0.48% |
| PrestaShop | 135 | 0.41% |
| MyOnlineStore | 123 | 0.37% |
| Magento | 85 | 0.26% |
| Squarespace Commerce | 70 | 0.21% |
| WooCommerce, EasyDigitalDownloads | 54 | 0.16% |
| BigCommerce | 38 | 0.12% |
| Yahoo! Ecommerce | 27 | 0.08% |
| Wix eCommerce | 23 | 0.07% |
| OpenCart | 18 | 0.05% |
| Ecwid | 17 | 0.05% |
All Stores Distribution
WooCommerce holds 62.6% share of all Pinterest e-commerce stores (27,496) , with BASE at 16.1% and Custom at 14.6% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
27,496 stores
7,090 stores
6,420 stores
1,806 stores
178 stores
152 stores
139 stores
136 stores
208 stores
99 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 27496 | 62.58% |
| BASE | 7090 | 16.14% |
| Custom | 6420 | 14.61% |
| Shopify | 1806 | 4.11% |
| Shoptet | 178 | 0.41% |
| PrestaShop | 152 | 0.35% |
| MyOnlineStore | 139 | 0.32% |
| Magento | 136 | 0.31% |
| Squarespace Commerce | 208 | 0.47% |
| WooCommerce, EasyDigitalDownloads | 99 | 0.23% |
| BigCommerce | 63 | 0.14% |
| Yahoo! Ecommerce | 33 | 0.08% |
| Wix eCommerce | 63 | 0.14% |
| OpenCart | 21 | 0.05% |
| Ecwid | 35 | 0.08% |
Categories Distribution
Clothing & Accessories leads with 23.1% of all stores (6,060 stores) , followed by Health & Beauty (12.1%) and Food & Beverages (10.6%) .
Top 10 Categories
6,060 stores
3,173 stores
2,776 stores
2,595 stores
2,189 stores
2,031 stores
1,852 stores
1,525 stores
1,008 stores
637 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6060 | 23.10% |
| Health & Beauty | 3173 | 12.09% |
| Food & Beverages | 2776 | 10.58% |
| Arts & Entertainment | 2595 | 9.89% |
| Jewelry & Watches | 2189 | 8.34% |
| Furniture & Home Decor | 2031 | 7.74% |
| Home & Garden | 1852 | 7.06% |
| Gifts & Special Occasions | 1525 | 5.81% |
| Electronics & Technology | 1008 | 3.84% |
| Books & Media | 637 | 2.43% |
| Sporting Goods & Outdoor Gear | 513 | 1.96% |
| Vehicles & Parts | 509 | 1.94% |
| Pets & Pet Supplies | 506 | 1.93% |
| Toys & Games | 484 | 1.84% |
| Baby & Toddler | 376 | 1.43% |
Payment Providers Distribution
PayPal leads with 29.2% among AI-verified physical stores (5,000 stores) , followed by Stripe Connect (12.3%) and MasterCard (11.3%) .
Base: 11,679 AI-verified physical stores with detectable payment providers (26.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,000 stores
2,100 stores
1,930 stores
1,927 stores
1,541 stores
888 stores
804 stores
738 stores
727 stores
328 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 5000 | 29.23% |
| Stripe Connect | 2100 | 12.28% |
| MasterCard | 1930 | 11.28% |
| American Express | 1927 | 11.27% |
| Amazon Pay | 1541 | 9.01% |
| Apple Pay | 888 | 5.19% |
| Klarna | 804 | 4.70% |
| VISA | 738 | 4.31% |
| Google Pay | 727 | 4.25% |
| JCB | 328 | 1.92% |
| Giropay | 251 | 1.47% |
| Bancontact | 230 | 1.34% |
| Mollie | 227 | 1.33% |
| Bolt | 227 | 1.33% |
| iDEAL | 187 | 1.09% |
Shipping Carriers Distribution
USPS leads with 18.7% among AI-verified physical stores (1,720 stores) , followed by DHL (16.6%) and UPS (16.1%) .
Base: 7,815 AI-verified physical stores with detectable shipping carriers (17.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 1720 | 18.72% |
| DHL | 1525 | 16.60% |
| UPS | 1477 | 16.08% |
| FedEx | 1015 | 11.05% |
| DPD | 637 | 6.93% |
| Royal Mail | 561 | 6.11% |
| Hermes | 352 | 3.83% |
| GLS | 310 | 3.37% |
| PostNL | 305 | 3.32% |
| Colissimo | 289 | 3.15% |
| Australia Post | 256 | 2.79% |
| La Poste | 199 | 2.17% |
| TNT | 190 | 2.07% |
| Estes | 183 | 1.99% |
| Correios | 169 | 1.84% |
Store Launch Timeline
Over the past 12 months, 3,419 new stores were launched in Pinterest , with the highest activity in 2025-10 (269 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
269 stores launched
280 stores launched
257 stores launched
379 stores launched
320 stores launched
277 stores launched
279 stores launched
328 stores launched
266 stores launched
283 stores launched
294 stores launched
187 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 269 | 7.87% |
| 2025-09 | 280 | 8.19% |
| 2025-08 | 257 | 7.52% |
| 2025-07 | 379 | 11.09% |
| 2025-06 | 320 | 9.36% |
| 2025-05 | 277 | 8.10% |
| 2025-04 | 279 | 8.16% |
| 2025-03 | 328 | 9.59% |
| 2025-02 | 266 | 7.78% |
| 2025-01 | 283 | 8.28% |
| 2024-12 | 294 | 8.60% |
| 2024-11 | 187 | 5.47% |
Active Stores by Launch Year
Currently, 31,853 active stores in Pinterest are tracked in our database , with the most stores launched in 2025 (2,942 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,942 active stores
3,335 active stores
3,146 active stores
2,508 active stores
3,251 active stores
3,301 active stores
1,697 active stores
1,732 active stores
1,389 active stores
991 active stores
993 active stores
873 active stores
1,139 active stores
652 active stores
669 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2942 | 9.24% |
| 2024 | 3335 | 10.47% |
| 2023 | 3146 | 9.88% |
| 2022 | 2508 | 7.87% |
| 2021 | 3251 | 10.21% |
| 2020 | 3301 | 10.36% |
| 2019 | 1697 | 5.33% |
| 2018 | 1732 | 5.44% |
| 2017 | 1389 | 4.36% |
| 2016 | 991 | 3.11% |
| 2015 | 993 | 3.12% |
| 2014 | 873 | 2.74% |
| 2013 | 1139 | 3.58% |
| 2012 | 652 | 2.05% |
| 2011 | 669 | 2.10% |
| 2010 | 513 | 1.61% |
| 2009 | 394 | 1.24% |
| 2008 | 374 | 1.17% |
| 2007 | 332 | 1.04% |
| 2006 | 207 | 0.65% |
| 2005 | 176 | 0.55% |
| 2004 | 264 | 0.83% |
| 2003 | 194 | 0.61% |
| 2002 | 169 | 0.53% |
| 2001 | 201 | 0.63% |
| 2000 | 147 | 0.46% |
| 1999 | 109 | 0.34% |
| 1998 | 72 | 0.23% |
| 1997 | 42 | 0.13% |
| 1996 | 33 | 0.10% |
| 1995 | 8 | 0.03% |
Geographic Distribution
United States leads with 27.0% (6,666 AI-verified stores) , followed by Japan (21.6%) and India (8.1%) .
Base: 24,716 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
6,666 AI-verified stores
5,348 AI-verified stores
2,011 AI-verified stores
1,952 AI-verified stores
1,248 AI-verified stores
868 AI-verified stores
761 AI-verified stores
721 AI-verified stores
697 AI-verified stores
619 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 6666 | 26.97% |
| Japan | 5348 | 21.64% |
| India | 2011 | 8.14% |
| United Kingdom | 1952 | 7.90% |
| France | 1248 | 5.05% |
| Netherlands | 868 | 3.51% |
| Spain | 761 | 3.08% |
| Australia | 721 | 2.92% |
| Germany | 697 | 2.82% |
| Canada | 619 | 2.50% |
| Italy | 588 | 2.38% |
| Ecuador | 528 | 2.14% |
| Brazil | 523 | 2.12% |
| Poland | 408 | 1.65% |
| Russia | 346 | 1.40% |
| Romania | 310 | 1.25% |
| China | 296 | 1.20% |
| Turkey | 287 | 1.16% |
| Mexico | 271 | 1.10% |
| South Africa | 268 | 1.08% |
Featured Stores
Discover the strongest performers and newest entrants in Pinterest's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Food & Beverages
WooCommerce — Furniture & Home Decor
WooCommerce — Health & Beauty
WooCommerce — Clothing & Accessories
Custom — Arts & Entertainment
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 45.0k | 100.00% |
| Emails | 21.8k | 48.56% |
| Phones | 7.9k | 17.59% |
| Ecommerce platform | 44.7k | 99.38% |
| Couriers | 7.8k | 17.38% |
| Payment Providers | 11.7k | 25.97% |
| Categories | 33.0k | 73.39% |
| Social Media | 37.8k | 84.06% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Pinterest E-commerce Database to:
Gain actionable insights into 33.2k physical stores in Pinterest.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Pinterest online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Pinterest E-commerce Database?
-
Our database covers over 33.2k Pinterest physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 27.5% among stores with at least one detectable social profile (23,590 stores) , followed by Instagram (24.5%) and Pinterest (14.2%) .
Base: 37,806 stores with any detectable social profile (84.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
23,590 stores
20,955 stores
12,159 stores
8,897 stores
6,601 stores
5,872 stores
3,453 stores
2,769 stores
1,243 stores
144 stores
Visual Distribution