Pinterest Technology Adoption in E-commerce
Discover 27.5k verified e-commerce stores using Pinterest. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 39.6k domains. 27.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
27.5k verified active stores out of 39.6k detected · 69.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 54.4% of stores with physical delivery (14,936 stores) , followed by BASE (28.7%) and Custom (8.3%) .
Base: 27,456 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
14,936 stores
7,890 stores
2,284 stores
1,306 stores
167 stores
107 stores
75 stores
61 stores
60 stores
46 stores
Visual Distribution
14,936 stores
7,890 stores
2,284 stores
1,306 stores
167 stores
107 stores
75 stores
61 stores
60 stores
46 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 14936 | 54.40% |
| BASE | 7890 | 28.74% |
| Custom | 2284 | 8.32% |
| Shopify | 1306 | 4.76% |
| Shoptet | 167 | 0.61% |
| PrestaShop | 107 | 0.39% |
| Magento | 75 | 0.27% |
| Squarespace Commerce | 61 | 0.22% |
| Mijnwebwinkel, MyOnlineStore | 60 | 0.22% |
| MyOnlineStore, Mijnwebwinkel | 46 | 0.17% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 60.7% share of detected Pinterest e-commerce signals (24,012) , with BASE at 24.7% and Custom at 5.8% (June 2026) .
Base: 39,569 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
24,012 websites
9,792 websites
2,284 websites
1,636 websites
169 websites
118 websites
115 websites
280 websites
61 websites
48 websites
Visual Distribution
24,012 websites
9,792 websites
2,284 websites
1,636 websites
169 websites
118 websites
115 websites
280 websites
61 websites
48 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 24012 | 60.68% |
| BASE | 9792 | 24.75% |
| Custom | 2284 | 5.77% |
| Shopify | 1636 | 4.13% |
| Shoptet | 169 | 0.43% |
| PrestaShop | 118 | 0.30% |
| Magento | 115 | 0.29% |
| Squarespace Commerce | 280 | 0.71% |
| Mijnwebwinkel, MyOnlineStore | 61 | 0.15% |
| MyOnlineStore, Mijnwebwinkel | 48 | 0.12% |
Categories Distribution
Clothing & Accessories stores with 14.7% of all stores (4,037 stores) , followed by Arts & Entertainment (13.1%) and Food & Beverages (9.2%) .
Base: 27,456 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,037 stores
3,598 stores
2,522 stores
2,256 stores
1,746 stores
1,537 stores
1,468 stores
1,404 stores
1,285 stores
805 stores
Visual Distribution
4,037 stores
3,598 stores
2,522 stores
2,256 stores
1,746 stores
1,537 stores
1,468 stores
1,404 stores
1,285 stores
805 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4037 | 14.70% |
| Arts & Entertainment | 3598 | 13.10% |
| Food & Beverages | 2522 | 9.19% |
| Health & Beauty | 2256 | 8.22% |
| Jewelry & Watches | 1746 | 6.36% |
| Gifts & Special Occasions | 1537 | 5.60% |
| Toys & Games | 1468 | 5.35% |
| Home & Garden | 1404 | 5.11% |
| Sporting Goods & Outdoor Gear | 1285 | 4.68% |
| Furniture & Home Decor | 805 | 2.93% |
Payment Providers Distribution
PayPal accounts for 31.9% of displayed detection occurrences (4,585 occurrences) , followed by Amazon Pay (13.8%) and Stripe Connect (13.8%) .
Base: 14,359 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,585 occurrences
1,979 occurrences
1,978 occurrences
1,560 occurrences
1,289 occurrences
732 occurrences
697 occurrences
633 occurrences
611 occurrences
295 occurrences
Visual Distribution
4,585 occurrences
1,979 occurrences
1,978 occurrences
1,560 occurrences
1,289 occurrences
732 occurrences
697 occurrences
633 occurrences
611 occurrences
295 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4585 | 31.93% |
| Amazon Pay | 1979 | 13.78% |
| Stripe Connect | 1978 | 13.78% |
| MasterCard | 1560 | 10.86% |
| American Express | 1289 | 8.98% |
| Apple Pay | 732 | 5.10% |
| VISA | 697 | 4.85% |
| Klarna | 633 | 4.41% |
| Google Pay | 611 | 4.26% |
| JCB | 295 | 2.05% |
Shipping Carriers Distribution
USPS accounts for 18.7% of displayed detection occurrences (1,266 occurrences) , followed by UPS (18.5%) and DHL (18.3%) .
Base: 6,759 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,266 occurrences
1,253 occurrences
1,234 occurrences
870 occurrences
503 occurrences
487 occurrences
323 occurrences
309 occurrences
292 occurrences
222 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 1266 | 18.73% |
| UPS | 1253 | 18.54% |
| DHL | 1234 | 18.26% |
| FedEx | 870 | 12.87% |
| Royal Mail | 503 | 7.44% |
| DPD | 487 | 7.21% |
| GLS | 323 | 4.78% |
| Colissimo | 309 | 4.57% |
| PostNL | 292 | 4.32% |
| La Poste | 222 | 3.28% |
Store Launch Timeline
Over the past 12 months, 2,282 new stores were launched in Pinterest , with the highest activity in 2026-05 (138 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
138 stores launched
142 stores launched
164 stores launched
135 stores launched
180 stores launched
173 stores launched
220 stores launched
239 stores launched
275 stores launched
222 stores launched
278 stores launched
116 stores launched
Monthly Trend
6.0% of last 12 months
6.2% of last 12 months
7.2% of last 12 months
5.9% of last 12 months
7.9% of last 12 months
7.6% of last 12 months
9.6% of last 12 months
10.5% of last 12 months
12.1% of last 12 months
9.7% of last 12 months
12.2% of last 12 months
5.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 138 | 6.05% |
| 2026-04 | 142 | 6.22% |
| 2026-03 | 164 | 7.19% |
| 2026-02 | 135 | 5.92% |
| 2026-01 | 180 | 7.89% |
| 2025-12 | 173 | 7.58% |
| 2025-11 | 220 | 9.64% |
| 2025-10 | 239 | 10.47% |
| 2025-09 | 275 | 12.05% |
| 2025-08 | 222 | 9.73% |
| 2025-07 | 278 | 12.18% |
| 2025-06 | 116 | 5.08% |
Active Stores by Launch Year
Currently, 25,692 active stores in Pinterest are tracked in our database , with the most stores launched in 2026 (775 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
775 active stores
2,474 active stores
2,385 active stores
2,491 active stores
2,128 active stores
2,731 active stores
2,826 active stores
1,393 active stores
1,370 active stores
1,113 active stores
758 active stores
706 active stores
600 active stores
752 active stores
404 active stores
Distribution by Launch Year
3.0% of tracked active stores
9.6% of tracked active stores
9.3% of tracked active stores
9.7% of tracked active stores
8.3% of tracked active stores
10.6% of tracked active stores
11.0% of tracked active stores
5.4% of tracked active stores
5.3% of tracked active stores
4.3% of tracked active stores
3.0% of tracked active stores
2.7% of tracked active stores
2.3% of tracked active stores
2.9% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 775 | 3.02% |
| 2025 | 2474 | 9.63% |
| 2024 | 2385 | 9.28% |
| 2023 | 2491 | 9.70% |
| 2022 | 2128 | 8.28% |
| 2021 | 2731 | 10.63% |
| 2020 | 2826 | 11.00% |
| 2019 | 1393 | 5.42% |
| 2018 | 1370 | 5.33% |
| 2017 | 1113 | 4.33% |
| 2016 | 758 | 2.95% |
| 2015 | 706 | 2.75% |
| 2014 | 600 | 2.34% |
| 2013 | 752 | 2.93% |
| 2012 | 404 | 1.57% |
Geographic Distribution
Japan stores with 21.5% (5,898 active verified stores) , followed by United States (20.3%) and India (7.6%) .
Base: 27,456 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
5,898 active verified stores
5,583 active verified stores
2,098 active verified stores
1,532 active verified stores
1,132 active verified stores
809 active verified stores
699 active verified stores
601 active verified stores
581 active verified stores
572 active verified stores
Visual Distribution
5,898 active verified stores
5,583 active verified stores
2,098 active verified stores
1,532 active verified stores
1,132 active verified stores
809 active verified stores
699 active verified stores
601 active verified stores
581 active verified stores
572 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Japan | 5898 | 21.48% |
| United States | 5583 | 20.33% |
| India | 2098 | 7.64% |
| United Kingdom | 1532 | 5.58% |
| France | 1132 | 4.12% |
| Netherlands | 809 | 2.95% |
| Germany | 699 | 2.55% |
| Ecuador | 601 | 2.19% |
| Australia | 581 | 2.12% |
| Spain | 572 | 2.08% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud - Clothing & Accessories
Custom - Home & Garden
SAP Commerce Cloud - Home & Garden
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
BASE
Custom - Clothing & Accessories
Custom - Arts & Entertainment
BASE - Electronics & Technology
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 39.6k | 100.00% |
| Emails | 17k | 42.89% |
| Phones | 10.8k | 27.40% |
| Ecommerce platform | 39.3k | 99.36% |
| Couriers | 6.4k | 16.20% |
| Payment Providers | 10.4k | 26.21% |
| Categories | 25.5k | 64.48% |
| Social Media | 35.2k | 88.92% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pinterest e-commerce landscape:
Analyze 27.5k verified e-commerce stores on Pinterest - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Pinterest e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Pinterest e-commerce intelligence?
-
We track 27.5k verified Pinterest e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.9% of displayed detection occurrences (21,726 occurrences) , followed by Instagram (24.9%) and X (13.2%) .
Base: 77,784 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
21,726 occurrences
19,330 occurrences
10,280 occurrences
9,529 occurrences
5,922 occurrences
4,056 occurrences
3,465 occurrences
2,392 occurrences
984 occurrences
100 occurrences
Visual Distribution
21,726 occurrences
19,330 occurrences
10,280 occurrences
9,529 occurrences
5,922 occurrences
4,056 occurrences
3,465 occurrences
2,392 occurrences
984 occurrences
100 occurrences