Pinterest Technology Adoption in E-commerce
Discover 35.8k e-commerce stores using Pinterest. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 51.8% of stores with physical delivery (18,426 stores) , followed by Custom (21.9%) and BASE (20.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
18,426 stores
7,797 stores
7,251 stores
1,299 stores
159 stores
146 stores
122 stores
86 stores
70 stores
57 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 18426 | 51.85% |
| Custom | 7797 | 21.94% |
| BASE | 7251 | 20.40% |
| Shopify | 1299 | 3.66% |
| Shoptet | 159 | 0.45% |
| PrestaShop | 146 | 0.41% |
| MyOnlineStore | 122 | 0.34% |
| Magento | 86 | 0.24% |
| Squarespace Commerce | 70 | 0.20% |
| WooCommerce, EasyDigitalDownloads | 57 | 0.16% |
| BigCommerce | 38 | 0.11% |
| Yahoo! Ecommerce | 27 | 0.08% |
| Wix eCommerce | 23 | 0.06% |
| OpenCart | 19 | 0.05% |
| Ecwid | 18 | 0.05% |
All Stores Distribution
WooCommerce holds 60.1% share of all Pinterest e-commerce stores (27,997) , with Custom at 16.7% and BASE at 16.9% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
27,997 stores
7,797 stores
7,855 stores
1,817 stores
180 stores
163 stores
137 stores
137 stores
210 stores
100 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 27997 | 60.07% |
| Custom | 7797 | 16.73% |
| BASE | 7855 | 16.85% |
| Shopify | 1817 | 3.90% |
| Shoptet | 180 | 0.39% |
| PrestaShop | 163 | 0.35% |
| MyOnlineStore | 137 | 0.29% |
| Magento | 137 | 0.29% |
| Squarespace Commerce | 210 | 0.45% |
| WooCommerce, EasyDigitalDownloads | 100 | 0.21% |
| BigCommerce | 63 | 0.14% |
| Yahoo! Ecommerce | 33 | 0.07% |
| Wix eCommerce | 64 | 0.14% |
| OpenCart | 22 | 0.05% |
| Ecwid | 36 | 0.08% |
Categories Distribution
Clothing & Accessories leads with 22.2% of all stores (6,264 stores) , followed by Health & Beauty (12.2%) and Food & Beverages (10.8%) .
Top 10 Categories
6,264 stores
3,448 stores
3,052 stores
2,958 stores
2,258 stores
2,215 stores
2,015 stores
1,613 stores
1,092 stores
714 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6264 | 22.17% |
| Health & Beauty | 3448 | 12.21% |
| Food & Beverages | 3052 | 10.80% |
| Arts & Entertainment | 2958 | 10.47% |
| Jewelry & Watches | 2258 | 7.99% |
| Furniture & Home Decor | 2215 | 7.84% |
| Home & Garden | 2015 | 7.13% |
| Gifts & Special Occasions | 1613 | 5.71% |
| Electronics & Technology | 1092 | 3.87% |
| Books & Media | 714 | 2.53% |
| Vehicles & Parts | 584 | 2.07% |
| Sporting Goods & Outdoor Gear | 559 | 1.98% |
| Pets & Pet Supplies | 549 | 1.94% |
| Toys & Games | 535 | 1.89% |
| Baby & Toddler | 393 | 1.39% |
Payment Providers Distribution
PayPal leads with 29.3% among AI-verified physical stores (5,153 stores) , followed by Stripe Connect (12.3%) and MasterCard (11.1%) .
Base: 12,025 AI-verified physical stores with detectable payment providers (25.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,153 stores
2,160 stores
1,958 stores
1,952 stores
1,668 stores
904 stores
811 stores
765 stores
737 stores
339 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 5153 | 29.29% |
| Stripe Connect | 2160 | 12.28% |
| MasterCard | 1958 | 11.13% |
| American Express | 1952 | 11.09% |
| Amazon Pay | 1668 | 9.48% |
| Apple Pay | 904 | 5.14% |
| Klarna | 811 | 4.61% |
| VISA | 765 | 4.35% |
| Google Pay | 737 | 4.19% |
| JCB | 339 | 1.93% |
| Giropay | 248 | 1.41% |
| Bolt | 245 | 1.39% |
| Bancontact | 234 | 1.33% |
| Mollie | 231 | 1.31% |
| iDEAL | 189 | 1.07% |
Shipping Carriers Distribution
USPS leads with 18.6% among AI-verified physical stores (1,747 stores) , followed by DHL (16.5%) and UPS (16.1%) .
Base: 8,006 AI-verified physical stores with detectable shipping carriers (16.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 1747 | 18.62% |
| DHL | 1547 | 16.49% |
| UPS | 1514 | 16.14% |
| FedEx | 1032 | 11.00% |
| DPD | 644 | 6.86% |
| Royal Mail | 579 | 6.17% |
| Hermes | 362 | 3.86% |
| GLS | 321 | 3.42% |
| PostNL | 307 | 3.27% |
| Colissimo | 293 | 3.12% |
| Australia Post | 258 | 2.75% |
| La Poste | 206 | 2.20% |
| TNT | 201 | 2.14% |
| Estes | 200 | 2.13% |
| Correios | 172 | 1.83% |
Store Launch Timeline
Over the past 12 months, 3,447 new stores were launched in Pinterest , with the highest activity in 2025-10 (284 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
284 stores launched
292 stores launched
265 stores launched
384 stores launched
326 stores launched
281 stores launched
282 stores launched
345 stores launched
264 stores launched
282 stores launched
295 stores launched
147 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 284 | 8.24% |
| 2025-09 | 292 | 8.47% |
| 2025-08 | 265 | 7.69% |
| 2025-07 | 384 | 11.14% |
| 2025-06 | 326 | 9.46% |
| 2025-05 | 281 | 8.15% |
| 2025-04 | 282 | 8.18% |
| 2025-03 | 345 | 10.01% |
| 2025-02 | 264 | 7.66% |
| 2025-01 | 282 | 8.18% |
| 2024-12 | 295 | 8.56% |
| 2024-11 | 147 | 4.26% |
Active Stores by Launch Year
Currently, 33,765 active stores in Pinterest are tracked in our database , with the most stores launched in 2025 (3,009 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,009 active stores
3,438 active stores
3,270 active stores
2,619 active stores
3,362 active stores
3,486 active stores
1,825 active stores
1,884 active stores
1,508 active stores
1,078 active stores
1,081 active stores
952 active stores
1,247 active stores
720 active stores
735 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 3009 | 8.91% |
| 2024 | 3438 | 10.18% |
| 2023 | 3270 | 9.68% |
| 2022 | 2619 | 7.76% |
| 2021 | 3362 | 9.96% |
| 2020 | 3486 | 10.32% |
| 2019 | 1825 | 5.41% |
| 2018 | 1884 | 5.58% |
| 2017 | 1508 | 4.47% |
| 2016 | 1078 | 3.19% |
| 2015 | 1081 | 3.20% |
| 2014 | 952 | 2.82% |
| 2013 | 1247 | 3.69% |
| 2012 | 720 | 2.13% |
| 2011 | 735 | 2.18% |
| 2010 | 555 | 1.64% |
| 2009 | 443 | 1.31% |
| 2008 | 421 | 1.25% |
| 2007 | 365 | 1.08% |
| 2006 | 229 | 0.68% |
| 2005 | 195 | 0.58% |
| 2004 | 287 | 0.85% |
| 2003 | 209 | 0.62% |
| 2002 | 191 | 0.57% |
| 2001 | 222 | 0.66% |
| 2000 | 154 | 0.46% |
| 1999 | 116 | 0.34% |
| 1998 | 76 | 0.23% |
| 1997 | 45 | 0.13% |
| 1996 | 35 | 0.10% |
| 1995 | 8 | 0.02% |
Geographic Distribution
United States leads with 27.3% (7,291 AI-verified stores) , followed by Japan (21.9%) and India (8.0%) .
Base: 26,717 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
7,291 AI-verified stores
5,850 AI-verified stores
2,138 AI-verified stores
2,089 AI-verified stores
1,307 AI-verified stores
893 AI-verified stores
869 AI-verified stores
759 AI-verified stores
709 AI-verified stores
664 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 7291 | 27.29% |
| Japan | 5850 | 21.90% |
| India | 2138 | 8.00% |
| United Kingdom | 2089 | 7.82% |
| France | 1307 | 4.89% |
| Netherlands | 893 | 3.34% |
| Spain | 869 | 3.25% |
| Australia | 759 | 2.84% |
| Germany | 709 | 2.65% |
| Canada | 664 | 2.49% |
| Italy | 645 | 2.41% |
| Brazil | 582 | 2.18% |
| Ecuador | 559 | 2.09% |
| Poland | 438 | 1.64% |
| Russia | 383 | 1.43% |
| Turkey | 325 | 1.22% |
| China | 316 | 1.18% |
| Romania | 316 | 1.18% |
| South Africa | 296 | 1.11% |
| Mexico | 288 | 1.08% |
Featured Stores
Discover the strongest performers and newest entrants in Pinterest's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Food & Beverages
WooCommerce — Furniture & Home Decor
WooCommerce — Health & Beauty
WooCommerce — Clothing & Accessories
Custom — Arts & Entertainment
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 47.7k | 100.00% |
| Emails | 22.6k | 47.52% |
| Phones | 8.3k | 17.34% |
| Ecommerce platform | 47.4k | 99.41% |
| Couriers | 8.0k | 16.80% |
| Payment Providers | 12.0k | 25.23% |
| Categories | 35.1k | 73.75% |
| Social Media | 40.1k | 84.24% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
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Maximize Your ROI
Use our detailed Pinterest E-commerce Database to:
Gain actionable insights into 35.8k physical stores in Pinterest.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Pinterest online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Pinterest E-commerce Database?
-
Our database covers over 35.8k Pinterest physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 27.4% among stores with at least one detectable social profile (25,317 stores) , followed by Instagram (24.1%) and Pinterest (14.6%) .
Base: 40,148 stores with any detectable social profile (84.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
25,317 stores
22,204 stores
13,462 stores
9,490 stores
7,127 stores
6,569 stores
3,599 stores
3,056 stores
1,294 stores
156 stores
Visual Distribution