Pinterest Technology Adoption in E-commerce
Discover 37.7k e-commerce stores using Pinterest. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 52.7% of stores with physical delivery (19,709 stores) , followed by Custom (20.8%) and BASE (20.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,709 stores
7,785 stores
7,730 stores
1,352 stores
160 stores
148 stores
123 stores
103 stores
72 stores
44 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 19709 | 52.74% |
| Custom | 7785 | 20.83% |
| BASE | 7730 | 20.69% |
| Shopify | 1352 | 3.62% |
| Shoptet | 160 | 0.43% |
| PrestaShop | 148 | 0.40% |
| MyOnlineStore | 123 | 0.33% |
| Magento | 103 | 0.28% |
| Squarespace Commerce | 72 | 0.19% |
| WooCommerce, EasyDigitalDownloads | 44 | 0.12% |
| BigCommerce | 39 | 0.10% |
| EasyDigitalDownloads, WooCommerce | 34 | 0.09% |
| Yahoo! Ecommerce | 25 | 0.07% |
| Wix eCommerce | 24 | 0.06% |
| OpenCart | 21 | 0.06% |
All Stores Distribution
WooCommerce holds 57.7% share of all Pinterest e-commerce stores (28,965) , with Custom at 15.5% and BASE at 20.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
28,965 stores
7,785 stores
10,388 stores
1,855 stores
182 stores
161 stores
138 stores
157 stores
207 stores
81 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 28965 | 57.72% |
| Custom | 7785 | 15.51% |
| BASE | 10388 | 20.70% |
| Shopify | 1855 | 3.70% |
| Shoptet | 182 | 0.36% |
| PrestaShop | 161 | 0.32% |
| MyOnlineStore | 138 | 0.27% |
| Magento | 157 | 0.31% |
| Squarespace Commerce | 207 | 0.41% |
| WooCommerce, EasyDigitalDownloads | 81 | 0.16% |
| BigCommerce | 61 | 0.12% |
| EasyDigitalDownloads, WooCommerce | 84 | 0.17% |
| Yahoo! Ecommerce | 31 | 0.06% |
| Wix eCommerce | 68 | 0.14% |
| OpenCart | 23 | 0.05% |
Categories Distribution
Clothing & Accessories leads with 22.4% of all stores (6,557 stores) , followed by Health & Beauty (12.2%) and Food & Beverages (10.7%) .
Top 10 Categories
6,557 stores
3,562 stores
3,135 stores
3,099 stores
2,312 stores
2,268 stores
2,033 stores
1,713 stores
1,119 stores
731 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6557 | 22.43% |
| Health & Beauty | 3562 | 12.18% |
| Food & Beverages | 3135 | 10.72% |
| Arts & Entertainment | 3099 | 10.60% |
| Jewelry & Watches | 2312 | 7.91% |
| Furniture & Home Decor | 2268 | 7.76% |
| Home & Garden | 2033 | 6.95% |
| Gifts & Special Occasions | 1713 | 5.86% |
| Electronics & Technology | 1119 | 3.83% |
| Books & Media | 731 | 2.50% |
| Vehicles & Parts | 638 | 2.18% |
| Sporting Goods & Outdoor Gear | 572 | 1.96% |
| Pets & Pet Supplies | 554 | 1.89% |
| Toys & Games | 527 | 1.80% |
| Baby & Toddler | 416 | 1.42% |
Payment Providers Distribution
PayPal leads with 29.6% among AI-verified physical stores (5,484 stores) , followed by Stripe Connect (12.7%) and MasterCard (11.2%) .
Base: 13,101 AI-verified physical stores with detectable payment providers (25.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,484 stores
2,353 stores
2,067 stores
2,010 stores
1,929 stores
908 stores
789 stores
779 stores
729 stores
401 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 5484 | 29.58% |
| Stripe Connect | 2353 | 12.69% |
| MasterCard | 2067 | 11.15% |
| American Express | 2010 | 10.84% |
| Amazon Pay | 1929 | 10.41% |
| Apple Pay | 908 | 4.90% |
| VISA | 789 | 4.26% |
| Klarna | 779 | 4.20% |
| Google Pay | 729 | 3.93% |
| JCB | 401 | 2.16% |
| Bancontact | 245 | 1.32% |
| Bolt | 245 | 1.32% |
| Mollie | 245 | 1.32% |
| Giropay | 179 | 0.97% |
| Paddle | 175 | 0.94% |
Shipping Carriers Distribution
USPS leads with 18.5% among AI-verified physical stores (1,808 stores) , followed by UPS (16.5%) and DHL (16.2%) .
Base: 8,382 AI-verified physical stores with detectable shipping carriers (16.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 1808 | 18.46% |
| UPS | 1617 | 16.51% |
| DHL | 1590 | 16.24% |
| FedEx | 1112 | 11.36% |
| Royal Mail | 625 | 6.38% |
| DPD | 625 | 6.38% |
| Hermes | 334 | 3.41% |
| GLS | 334 | 3.41% |
| PostNL | 327 | 3.34% |
| Colissimo | 304 | 3.10% |
| Australia Post | 278 | 2.84% |
| TNT | 223 | 2.28% |
| La Poste | 219 | 2.24% |
| Estes | 208 | 2.12% |
| Correios | 188 | 1.92% |
Store Launch Timeline
Over the past 12 months, 3,548 new stores were launched in Pinterest , with the highest activity in 2025-11 (290 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
290 stores launched
261 stores launched
278 stores launched
259 stores launched
383 stores launched
354 stores launched
308 stores launched
301 stores launched
362 stores launched
286 stores launched
305 stores launched
161 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 290 | 8.17% |
| 2025-10 | 261 | 7.36% |
| 2025-09 | 278 | 7.84% |
| 2025-08 | 259 | 7.30% |
| 2025-07 | 383 | 10.79% |
| 2025-06 | 354 | 9.98% |
| 2025-05 | 308 | 8.68% |
| 2025-04 | 301 | 8.48% |
| 2025-03 | 362 | 10.20% |
| 2025-02 | 286 | 8.06% |
| 2025-01 | 305 | 8.60% |
| 2024-12 | 161 | 4.54% |
Active Stores by Launch Year
Currently, 35,468 active stores in Pinterest are tracked in our database , with the most stores launched in 2025 (3,387 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,387 active stores
3,571 active stores
3,485 active stores
2,754 active stores
3,488 active stores
3,640 active stores
1,920 active stores
2,020 active stores
1,624 active stores
1,089 active stores
1,111 active stores
995 active stores
1,271 active stores
746 active stores
753 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 3387 | 9.55% |
| 2024 | 3571 | 10.07% |
| 2023 | 3485 | 9.83% |
| 2022 | 2754 | 7.76% |
| 2021 | 3488 | 9.83% |
| 2020 | 3640 | 10.26% |
| 2019 | 1920 | 5.41% |
| 2018 | 2020 | 5.70% |
| 2017 | 1624 | 4.58% |
| 2016 | 1089 | 3.07% |
| 2015 | 1111 | 3.13% |
| 2014 | 995 | 2.81% |
| 2013 | 1271 | 3.58% |
| 2012 | 746 | 2.10% |
| 2011 | 753 | 2.12% |
| 2010 | 577 | 1.63% |
| 2009 | 468 | 1.32% |
| 2008 | 423 | 1.19% |
| 2007 | 377 | 1.06% |
| 2006 | 234 | 0.66% |
| 2005 | 199 | 0.56% |
| 2004 | 280 | 0.79% |
| 2003 | 208 | 0.59% |
| 2002 | 193 | 0.54% |
| 2001 | 223 | 0.63% |
| 2000 | 154 | 0.43% |
| 1999 | 118 | 0.33% |
| 1998 | 75 | 0.21% |
| 1997 | 43 | 0.12% |
| 1996 | 34 | 0.10% |
| 1995 | 8 | 0.02% |
Geographic Distribution
United States leads with 27.3% (7,605 AI-verified stores) , followed by Japan (22.0%) and United Kingdom (7.9%) .
Base: 27,869 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
7,605 AI-verified stores
6,130 AI-verified stores
2,210 AI-verified stores
2,208 AI-verified stores
1,365 AI-verified stores
946 AI-verified stores
880 AI-verified stores
786 AI-verified stores
715 AI-verified stores
670 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 7605 | 27.29% |
| Japan | 6130 | 22.00% |
| United Kingdom | 2210 | 7.93% |
| India | 2208 | 7.92% |
| France | 1365 | 4.90% |
| Netherlands | 946 | 3.39% |
| Spain | 880 | 3.16% |
| Australia | 786 | 2.82% |
| Canada | 715 | 2.57% |
| Italy | 670 | 2.40% |
| Germany | 666 | 2.39% |
| Brazil | 613 | 2.20% |
| Ecuador | 580 | 2.08% |
| Poland | 459 | 1.65% |
| Russia | 383 | 1.37% |
| China | 349 | 1.25% |
| Turkey | 343 | 1.23% |
| Romania | 335 | 1.20% |
| South Africa | 321 | 1.15% |
| Mexico | 305 | 1.09% |
Featured Stores
Discover the strongest performers and newest entrants in Pinterest's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Clothing & Accessories
WooCommerce — Clothing & Accessories
Custom — Arts & Entertainment
Custom — Arts & Entertainment
WooCommerce — Sporting Goods & Outdoor Gear
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 51.2k | 100.00% |
| Emails | 23.5k | 45.85% |
| Phones | 8.5k | 16.68% |
| Ecommerce platform | 50.9k | 99.46% |
| Couriers | 8.4k | 16.38% |
| Payment Providers | 13.1k | 25.60% |
| Categories | 37.0k | 72.31% |
| Social Media | 44.8k | 87.47% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Pinterest E-commerce Database to:
Gain actionable insights into 37.7k physical stores in Pinterest.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Pinterest online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Pinterest E-commerce Database?
-
Our database covers over 37.7k Pinterest physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 27.2% among stores with at least one detectable social profile (28,013 stores) , followed by Instagram (23.7%) and Pinterest (14.0%) .
Base: 44,766 stores with any detectable social profile (87.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
28,013 stores
24,401 stores
14,444 stores
10,939 stores
8,221 stores
7,385 stores
4,212 stores
3,889 stores
1,358 stores
180 stores
Visual Distribution