Personio Technology Adoption in E-commerce
Discover 283 verified e-commerce stores using Personio. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 432 domains. 283 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
283 verified active stores out of 432 detected · 65.5% verification rate
E-commerce Platforms Distribution
Shopify stores with 51.9% of stores with physical delivery (147 stores) , followed by Custom (25.8%) and Magento (8.1%) .
Base: 283 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
147 stores
73 stores
23 stores
16 stores
15 stores
3 stores
3 stores
1 stores
1 stores
1 stores
Visual Distribution
147 stores
73 stores
23 stores
16 stores
15 stores
3 stores
3 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 147 | 51.94% |
| Custom | 73 | 25.80% |
| Magento | 23 | 8.13% |
| Shopware | 16 | 5.65% |
| WooCommerce | 15 | 5.30% |
| PrestaShop | 3 | 1.06% |
| JTL Shop | 3 | 1.06% |
| OXID eShop Professional Edition | 1 | 0.35% |
| Wix eCommerce | 1 | 0.35% |
| OXID eShop | 1 | 0.35% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 35.0% share of detected Personio e-commerce signals (151) , with Custom at 16.9% and Magento at 6.9% (June 2026) .
Base: 432 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
151 websites
73 websites
30 websites
32 websites
60 websites
4 websites
4 websites
1 websites
11 websites
1 websites
Visual Distribution
151 websites
73 websites
30 websites
32 websites
60 websites
4 websites
4 websites
1 websites
11 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 151 | 34.95% |
| Custom | 73 | 16.90% |
| Magento | 30 | 6.94% |
| Shopware | 32 | 7.41% |
| WooCommerce | 60 | 13.89% |
| PrestaShop | 4 | 0.93% |
| JTL Shop | 4 | 0.93% |
| OXID eShop Professional Edition | 1 | 0.23% |
| Wix eCommerce | 11 | 2.55% |
| OXID eShop | 1 | 0.23% |
Categories Distribution
Health & Beauty stores with 25.4% of all stores (72 stores) , followed by Clothing & Accessories (18.7%) and Food & Beverages (12.4%) .
Base: 283 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
72 stores
53 stores
35 stores
18 stores
17 stores
11 stores
11 stores
9 stores
9 stores
8 stores
Visual Distribution
72 stores
53 stores
35 stores
18 stores
17 stores
11 stores
11 stores
9 stores
9 stores
8 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 72 | 25.44% |
| Clothing & Accessories | 53 | 18.73% |
| Food & Beverages | 35 | 12.37% |
| Sporting Goods & Outdoor Gear | 18 | 6.36% |
| Jewelry & Watches | 17 | 6.01% |
| Home & Garden | 11 | 3.89% |
| Pets & Pet Supplies | 11 | 3.89% |
| Gifts & Special Occasions | 9 | 3.18% |
| Furniture & Home Decor | 9 | 3.18% |
| Tools & Hardware | 8 | 2.83% |
Payment Providers Distribution
PayPal accounts for 22.9% of displayed detection occurrences (65 occurrences) , followed by Klarna (18.7%) and Apple Pay (12.3%) .
Base: 284 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
65 occurrences
53 occurrences
35 occurrences
28 occurrences
26 occurrences
23 occurrences
17 occurrences
13 occurrences
12 occurrences
12 occurrences
Visual Distribution
65 occurrences
53 occurrences
35 occurrences
28 occurrences
26 occurrences
23 occurrences
17 occurrences
13 occurrences
12 occurrences
12 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 65 | 22.89% |
| Klarna | 53 | 18.66% |
| Apple Pay | 35 | 12.32% |
| SEPA | 28 | 9.86% |
| American Express | 26 | 9.15% |
| Google Pay | 23 | 8.10% |
| MasterCard | 17 | 5.99% |
| Stripe Connect | 13 | 4.58% |
| Amazon Pay | 12 | 4.23% |
| Amazon Payments | 12 | 4.23% |
Shipping Carriers Distribution
DHL accounts for 41.1% of displayed detection occurrences (67 occurrences) , followed by UPS (12.9%) and DPD (10.4%) .
Base: 163 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
67 occurrences
21 occurrences
17 occurrences
16 occurrences
15 occurrences
12 occurrences
5 occurrences
5 occurrences
3 occurrences
2 occurrences
Visual Distribution
67 occurrences
21 occurrences
17 occurrences
16 occurrences
15 occurrences
12 occurrences
5 occurrences
5 occurrences
3 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 67 | 41.10% |
| UPS | 21 | 12.88% |
| DPD | 17 | 10.43% |
| GLS | 16 | 9.82% |
| Hermes | 15 | 9.20% |
| Deutsche Post | 12 | 7.36% |
| PostNord | 5 | 3.07% |
| FedEx | 5 | 3.07% |
| DSV | 3 | 1.84% |
| Royal Mail | 2 | 1.23% |
Store Launch Timeline
Over the past 12 months, 19 new stores were launched in Personio , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
3 stores launched
3 stores launched
3 stores launched
1 stores launched
2 stores launched
2 stores launched
4 stores launched
Monthly Trend
5.3% of last 12 months
15.8% of last 12 months
15.8% of last 12 months
15.8% of last 12 months
5.3% of last 12 months
10.5% of last 12 months
10.5% of last 12 months
21.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 5.26% |
| 2026-04 | 3 | 15.79% |
| 2026-03 | 3 | 15.79% |
| 2026-01 | 3 | 15.79% |
| 2025-11 | 1 | 5.26% |
| 2025-09 | 2 | 10.53% |
| 2025-07 | 2 | 10.53% |
| 2025-06 | 4 | 21.05% |
Active Stores by Launch Year
Currently, 280 active stores in Personio are tracked in our database , with the most stores launched in 2026 (10 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10 active stores
40 active stores
16 active stores
16 active stores
18 active stores
11 active stores
13 active stores
21 active stores
16 active stores
15 active stores
6 active stores
3 active stores
8 active stores
11 active stores
9 active stores
Distribution by Launch Year
3.6% of tracked active stores
14.3% of tracked active stores
5.7% of tracked active stores
5.7% of tracked active stores
6.4% of tracked active stores
3.9% of tracked active stores
4.6% of tracked active stores
7.5% of tracked active stores
5.7% of tracked active stores
5.4% of tracked active stores
2.1% of tracked active stores
1.1% of tracked active stores
2.9% of tracked active stores
3.9% of tracked active stores
3.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 10 | 3.57% |
| 2025 | 40 | 14.29% |
| 2024 | 16 | 5.71% |
| 2023 | 16 | 5.71% |
| 2022 | 18 | 6.43% |
| 2021 | 11 | 3.93% |
| 2020 | 13 | 4.64% |
| 2019 | 21 | 7.50% |
| 2018 | 16 | 5.71% |
| 2017 | 15 | 5.36% |
| 2016 | 6 | 2.14% |
| 2015 | 3 | 1.07% |
| 2014 | 8 | 2.86% |
| 2013 | 11 | 3.93% |
| 2012 | 9 | 3.21% |
Geographic Distribution
Germany stores with 64.7% (183 active verified stores) , followed by Switzerland (7.1%) and United Kingdom (6.7%) .
Base: 283 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
183 active verified stores
20 active verified stores
19 active verified stores
14 active verified stores
6 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
5 active verified stores
3 active verified stores
Visual Distribution
183 active verified stores
20 active verified stores
19 active verified stores
14 active verified stores
6 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
5 active verified stores
3 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 183 | 64.66% |
| Switzerland | 20 | 7.07% |
| United Kingdom | 19 | 6.71% |
| Austria | 14 | 4.95% |
| France | 6 | 2.12% |
| Italy | 6 | 2.12% |
| Spain | 5 | 1.77% |
| Denmark | 5 | 1.77% |
| Romania | 5 | 1.77% |
| Netherlands | 3 | 1.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Vehicles & Parts
Custom - Sporting Goods & Outdoor Gear
Custom
Magento - Health & Beauty
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 432 | 100.00% |
| Emails | 214 | 49.54% |
| Phones | 317 | 73.38% |
| Ecommerce platform | 392 | 90.74% |
| Couriers | 122 | 28.24% |
| Payment Providers | 137 | 31.71% |
| Categories | 289 | 66.90% |
| Social Media | 376 | 87.04% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Personio e-commerce landscape:
Analyze 283 verified e-commerce stores on Personio - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Personio e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Personio e-commerce intelligence?
-
We track 283 verified Personio e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 26.4% of displayed detection occurrences (246 occurrences) , followed by Facebook (22.8%) and YouTube (14.9%) .
Base: 933 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
246 occurrences
213 occurrences
139 occurrences
118 occurrences
117 occurrences
39 occurrences
31 occurrences
15 occurrences
14 occurrences
1 occurrences
Visual Distribution
246 occurrences
213 occurrences
139 occurrences
118 occurrences
117 occurrences
39 occurrences
31 occurrences
15 occurrences
14 occurrences
1 occurrences