OXID eShop Market Share & Real Store Usage

Explore 245 verified e-commerce stores built on OXID eShop. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 1.3k domains. 245 verified as active stores with physical delivery.

Verified stores
245
active stores with physical delivery
Top country
Germany
165 verified stores
Top payment signal
PayPal
138 detection occurrences
Top carrier signal
DHL
95 detection occurrences
Top category
Health & Beauty
35 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

245 verified active stores out of 1.3k detected · 19.5% verification rate

Categories Distribution

Health & Beauty stores with 14.3% of all stores (35 stores) , followed by Clothing & Accessories (11.4%) and Sporting Goods & Outdoor Gear (10.6%) .

Base: 245 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 14.3%

35 stores

Clothing & Accessories 11.4%

28 stores

Sporting Goods & Outdoor Gear 10.6%

26 stores

Business & Industrial 9.0%

22 stores

Tools & Hardware 8.2%

20 stores

Home & Garden 6.9%

17 stores

Food & Beverages 6.5%

16 stores

Electronics & Technology 6.1%

15 stores

Furniture & Home Decor 5.3%

13 stores

Toys & Games 4.5%

11 stores

Visual Distribution

Distribution of top 10 OXID eShop store categories (October 2026)
Distribution of categories in OXID eShop e-commerce stores
Category Number of Stores Percentage
Health & Beauty 35 14.29%
Clothing & Accessories 28 11.43%
Sporting Goods & Outdoor Gear 26 10.61%
Business & Industrial 22 8.98%
Tools & Hardware 20 8.16%
Home & Garden 17 6.94%
Food & Beverages 16 6.53%
Electronics & Technology 15 6.12%
Furniture & Home Decor 13 5.31%
Toys & Games 11 4.49%

Payment Providers Distribution

PayPal accounts for 24.3% of displayed detection occurrences (138 occurrences) , followed by VISA (15.0%) and MasterCard (14.8%) .

Base: 567 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 24.3%

138 occurrences

VISA 15.0%

85 occurrences

84 occurrences

Klarna 13.9%

79 occurrences

42 occurrences

SEPA 6.5%

37 occurrences

31 occurrences

29 occurrences

23 occurrences

Payolution 3.4%

19 occurrences

Visual Distribution

Distribution of top 10 OXID eShop payment providers (October 2026)
Distribution of payment providers in OXID eShop e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 138 24.34%
VISA 85 14.99%
MasterCard 84 14.81%
Klarna 79 13.93%
Apple Pay 42 7.41%
SEPA 37 6.53%
American Express 31 5.47%
Amazon Pay 29 5.11%
Google Pay 23 4.06%
Payolution 19 3.35%

Shipping Carriers Distribution

DHL accounts for 38.8% of displayed detection occurrences (95 occurrences) , followed by Deutsche Post (13.1%) and DPD (11.8%) .

Base: 245 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

DHL 38.8%

95 occurrences

32 occurrences

DPD 11.8%

29 occurrences

UPS 10.2%

25 occurrences

GLS 6.1%

15 occurrences

13 occurrences

13 occurrences

Dachser 3.7%

9 occurrences

9 occurrences

5 occurrences

Visual Distribution

Distribution of top 10 OXID eShop shipping carriers (October 2026)
Distribution of shipping carriers in OXID eShop e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 95 38.78%
Deutsche Post 32 13.06%
DPD 29 11.84%
UPS 25 10.20%
GLS 15 6.12%
Kuehne + Nagel 13 5.31%
Swiss Post 13 5.31%
Dachser 9 3.67%
Osterreichische Post 9 3.67%
Hermes 5 2.04%

Store Launch Timeline

Over the past 12 months, 11 new stores were launched in OXID eShop , with the highest activity in 2026-09 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 9.1%

1 stores launched

2026-08 9.1%

1 stores launched

2026-07 27.3%

3 stores launched

2026-06 9.1%

1 stores launched

2026-04 9.1%

1 stores launched

2026-02 9.1%

1 stores launched

2026-01 9.1%

1 stores launched

2025-12 9.1%

1 stores launched

2025-11 9.1%

1 stores launched

Monthly Trend

Monthly store launches in OXID eShop (October 2026)
Monthly store launches in OXID eShop over the past 12 months
Month Stores Launched Percentage
2026-09 1 9.09%
2026-08 1 9.09%
2026-07 3 27.27%
2026-06 1 9.09%
2026-04 1 9.09%
2026-02 1 9.09%
2026-01 1 9.09%
2025-12 1 9.09%
2025-11 1 9.09%

Active Stores by Launch Year

Currently, 245 active stores in OXID eShop are tracked in our database , with the most stores launched in 2026 (9 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.7%

9 active stores

2025 6.1%

15 active stores

2024 2.4%

6 active stores

2023 5.3%

13 active stores

2022 4.5%

11 active stores

2021 6.5%

16 active stores

2020 5.7%

14 active stores

2019 1.6%

4 active stores

2018 3.7%

9 active stores

2017 2.9%

7 active stores

2016 1.6%

4 active stores

2015 2.4%

6 active stores

2014 0.8%

2 active stores

2013 5.7%

14 active stores

2012 0.8%

2 active stores

Distribution by Launch Year

Active stores in OXID eShop by original launch year (October 2026)
Active stores in OXID eShop by launch year
Launch Year Active Stores Percentage
2026 9 3.67%
2025 15 6.12%
2024 6 2.45%
2023 13 5.31%
2022 11 4.49%
2021 16 6.53%
2020 14 5.71%
2019 4 1.63%
2018 9 3.67%
2017 7 2.86%
2016 4 1.63%
2015 6 2.45%
2014 2 0.82%
2013 14 5.71%
2012 2 0.82%

Social Media Usage

Facebook accounts for 32.7% of displayed detection occurrences (130 occurrences) , followed by Instagram (27.6%) and YouTube (17.1%) .

Base: 398 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.7%

130 occurrences

Instagram 27.6%

110 occurrences

YouTube 17.1%

68 occurrences

LinkedIn 6.8%

27 occurrences

Pinterest 5.8%

23 occurrences

TikTok 4.5%

18 occurrences

Twitter 3.3%

13 occurrences

WhatsApp 2.0%

8 occurrences

X 0.3%

1 occurrences

Visual Distribution

Distribution of social media platforms in OXID eShop (October 2026)
Distribution of social media platforms in OXID eShop e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 130 32.66%
Instagram 110 27.64%
YouTube 68 17.09%
LinkedIn 27 6.78%
Pinterest 23 5.78%
TikTok 18 4.52%
Twitter 13 3.27%
WhatsApp 8 2.01%
X 1 0.25%

Geographic Distribution

Germany stores with 67.3% (165 active verified stores) , followed by Austria (9.0%) and Switzerland (4.1%) .

Base: 245 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Germany 67.3%

165 active verified stores

22 active verified stores

10 active verified stores

8 active verified stores

6 active verified stores

4 active verified stores

Spain 1.6%

4 active verified stores

4 active verified stores

3 active verified stores

Italy 1.2%

3 active verified stores

Visual Distribution

Geographic distribution of stores using OXID eShop (October 2026)
Geographic distribution of stores using OXID eShop
Country AI-Verified Store Count Market Share
Germany 165 67.35%
Austria 22 8.98%
Switzerland 10 4.08%
Netherlands 8 3.27%
France 6 2.45%
Belgium 4 1.63%
Spain 4 1.63%
United States 4 1.63%
Czechia 3 1.22%
Italy 3 1.22%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 1.3k 100.00%
Emails 335 26.61%
Phones 570 45.27%
Ecommerce platform 1.3k 100.00%
Couriers 155 12.31%
Payment Providers 661 52.50%
Categories 1k 82.37%
Social Media 878 69.74%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

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  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Custom research and competitive analysis

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Market Intelligence

Understand the OXID eShop e-commerce landscape:

Analyze 245 verified e-commerce stores on OXID eShop - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Compare Markets

See how payment providers, shipping carriers and platforms differ by country, category and store size.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

See which stores moved to or from each platform with platform migration data.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the OXID eShop e-commerce intelligence?

We track 245 verified OXID eShop e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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