OXID eShop Market Share & Real Store Usage

Explore 256.0 verified e-commerce stores built on OXID eShop. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 380.0 domains. 256.0 verified as active stores with physical delivery.

Verified stores
256.0
active stores with physical delivery
Top country
Germany
177 verified stores
Top payment signal
PayPal
116 stores detected
Top carrier signal
DHL
74 stores detected
Top category
Clothing & Accessories
38 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

256.0 verified active stores out of 380.0 detected · 67.4% verification rate

Categories Distribution

Clothing & Accessories stores with 15.8% of all stores (38 stores) , followed by Health & Beauty (13.7%) and Business & Industrial (10.8%) .

Base: 241 AI-verified stores with physical delivery and detected product categories (94.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 15.8%

38 stores

Health & Beauty 13.7%

33 stores

Business & Industrial 10.8%

26 stores

Tools & Hardware 9.5%

23 stores

Sporting Goods & Outdoor Gear 9.5%

23 stores

Food & Beverages 9.5%

23 stores

Electronics & Technology 6.2%

15 stores

Home & Garden 5.8%

14 stores

Toys & Games 5.0%

12 stores

Books & Media 4.1%

10 stores

Visual Distribution

Distribution of top 10 OXID eShop store categories (June 2026)
Distribution of categories in OXID eShop e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 38 15.77%
Health & Beauty 33 13.69%
Business & Industrial 26 10.79%
Tools & Hardware 23 9.54%
Sporting Goods & Outdoor Gear 23 9.54%
Food & Beverages 23 9.54%
Electronics & Technology 15 6.22%
Home & Garden 14 5.81%
Toys & Games 12 4.98%
Books & Media 10 4.15%

Payment Providers Distribution

PayPal stores with 29.3% among AI-verified physical stores (116 stores) , followed by SEPA (12.9%) and Klarna (12.6%) .

Base: 174 AI-verified physical stores with detectable payment providers (45.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.3%

116 stores

SEPA 12.9%

51 stores

Klarna 12.6%

50 stores

29 stores

27 stores

VISA 5.8%

23 stores

18 stores

18 stores

14 stores

13 stores

Visual Distribution

Distribution of top 10 OXID eShop payment providers (June 2026)
Distribution of payment providers in OXID eShop e-commerce stores
Payment Provider Store Count Market Share
PayPal 116 29.29%
SEPA 51 12.88%
Klarna 50 12.63%
MasterCard 29 7.32%
Amazon Pay 27 6.82%
VISA 23 5.81%
Apple Pay 18 4.55%
American Express 18 4.55%
Amazon Payments 14 3.54%
Google Pay 13 3.28%

Shipping Carriers Distribution

DHL stores with 37.6% among AI-verified physical stores (74 stores) , followed by DPD (14.2%) and UPS (13.2%) .

Base: 126 AI-verified physical stores with detectable shipping carriers (33.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 37.6%

74 stores

DPD 14.2%

28 stores

UPS 13.2%

26 stores

23 stores

GLS 6.1%

12 stores

10 stores

6 stores

5 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 OXID eShop shipping carriers (June 2026)
Distribution of shipping carriers in OXID eShop e-commerce stores
Shipping Carrier Store Count Market Share
DHL 74 37.56%
DPD 28 14.21%
UPS 26 13.20%
Deutsche Post 23 11.68%
GLS 12 6.09%
Osterreichische Post 10 5.08%
Hermes 6 3.05%
Schenker 5 2.54%
Colissimo 3 1.52%
Swiss Post 3 1.52%

Store Launch Timeline

Over the past 12 months, 15 new stores were launched in OXID eShop , with the highest activity in 2026-04 (4 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 26.7%

4 stores launched

2026-02 6.7%

1 stores launched

2026-01 13.3%

2 stores launched

2025-12 6.7%

1 stores launched

2025-11 6.7%

1 stores launched

2025-10 6.7%

1 stores launched

2025-09 13.3%

2 stores launched

2025-08 13.3%

2 stores launched

2025-07 6.7%

1 stores launched

Monthly Trend

Monthly store launches in OXID eShop (June 2026)
Monthly store launches in OXID eShop over the past 12 months
Month Stores Launched Percentage
2026-04 4 26.67%
2026-02 1 6.67%
2026-01 2 13.33%
2025-12 1 6.67%
2025-11 1 6.67%
2025-10 1 6.67%
2025-09 2 13.33%
2025-08 2 13.33%
2025-07 1 6.67%

Active Stores by Launch Year

Currently, 256 active stores in OXID eShop are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.7%

7 active stores

2025 5.9%

15 active stores

2024 2.7%

7 active stores

2023 5.5%

14 active stores

2022 3.9%

10 active stores

2021 7.0%

18 active stores

2020 5.1%

13 active stores

2019 2.0%

5 active stores

2018 4.3%

11 active stores

2017 2.7%

7 active stores

2016 2.7%

7 active stores

2015 3.1%

8 active stores

2014 0.8%

2 active stores

2013 5.1%

13 active stores

2012 1.2%

3 active stores

Distribution by Launch Year

Active stores in OXID eShop by original launch year (June 2026)
Active stores in OXID eShop by launch year
Launch Year Active Stores Percentage
2026 7 2.73%
2025 15 5.86%
2024 7 2.73%
2023 14 5.47%
2022 10 3.91%
2021 18 7.03%
2020 13 5.08%
2019 5 1.95%
2018 11 4.30%
2017 7 2.73%
2016 7 2.73%
2015 8 3.13%
2014 2 0.78%
2013 13 5.08%
2012 3 1.17%

Social Media Usage

Facebook stores with 34.6% among stores with at least one detectable social profile (123 stores) , followed by Instagram (27.5%) and YouTube (19.7%) .

Base: 179 stores with any detectable social profile (47.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.6%

123 stores

Instagram 27.5%

98 stores

YouTube 19.7%

70 stores

LinkedIn 6.7%

24 stores

TikTok 4.5%

16 stores

Twitter 4.2%

15 stores

Pinterest 2.0%

7 stores

WhatsApp 0.6%

2 stores

X 0.3%

1 stores

Visual Distribution

Distribution of social media platforms in OXID eShop (June 2026)
Distribution of social media platforms in OXID eShop e-commerce stores
Social Platform Store Count Market Share
Facebook 123 34.55%
Instagram 98 27.53%
YouTube 70 19.66%
LinkedIn 24 6.74%
TikTok 16 4.49%
Twitter 15 4.21%
Pinterest 7 1.97%
WhatsApp 2 0.56%
X 1 0.28%

Geographic Distribution

Germany stores with 69.4% (177 AI-verified stores) , followed by Austria (9.0%) and Switzerland (3.9%) .

Base: 255 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 69.4%

177 AI-verified stores

23 AI-verified stores

10 AI-verified stores

8 AI-verified stores

7 AI-verified stores

4 AI-verified stores

3 AI-verified stores

Italy 1.2%

3 AI-verified stores

3 AI-verified stores

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using OXID eShop (June 2026)
Geographic distribution of stores using OXID eShop
Country AI-Verified Store Count Market Share
Germany 177 69.41%
Austria 23 9.02%
Switzerland 10 3.92%
Netherlands 8 3.14%
France 7 2.75%
Belgium 4 1.57%
United States 3 1.18%
Italy 3 1.18%
United Kingdom 3 1.18%
Czechia 3 1.18%

Data Coverage

Field Rows count Coverage
Website 380.0 100.00%
Emails 250.0 65.79%
Phones 307.0 80.79%
Ecommerce platform 380.0 100.00%
Couriers 126.0 33.16%
Payment Providers 174.0 45.79%
Categories 266.0 70.00%
Social Media 179.0 47.11%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the OXID eShop e-commerce landscape:

Analyze 256.0 verified e-commerce stores on OXID eShop - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across OXID eShop e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the OXID eShop e-commerce intelligence?

We track 256.0 verified OXID eShop e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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