OXID eShop Market Share & Real Store Usage

Explore 266.0 verified e-commerce stores built on OXID eShop. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 404.0 domains. 266.0 verified as active stores with physical delivery.

Verified stores
266.0
active stores with physical delivery
Top country
Germany
182 verified stores
Top payment signal
PayPal
147 stores detected
Top carrier signal
DHL
87 stores detected
Top category
Clothing & Accessories
38 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

266.0 verified active stores out of 404.0 detected · 65.8% verification rate

Categories Distribution

Clothing & Accessories stores with 15.4% of all stores (38 stores) , followed by Health & Beauty (11.0%) and Business & Industrial (10.6%) .

Base: 246 AI-verified stores with physical delivery and detected product categories (92.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 15.4%

38 stores

Health & Beauty 11.0%

27 stores

Business & Industrial 10.6%

26 stores

Food & Beverages 9.8%

24 stores

Sporting Goods & Outdoor Gear 9.3%

23 stores

Tools & Hardware 8.5%

21 stores

Electronics & Technology 8.5%

21 stores

Home & Garden 6.1%

15 stores

Toys & Games 4.9%

12 stores

Furniture & Home Decor 4.5%

11 stores

Visual Distribution

Distribution of top 10 OXID eShop store categories (May 2026)
Distribution of categories in OXID eShop e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 38 15.45%
Health & Beauty 27 10.98%
Business & Industrial 26 10.57%
Food & Beverages 24 9.76%
Sporting Goods & Outdoor Gear 23 9.35%
Tools & Hardware 21 8.54%
Electronics & Technology 21 8.54%
Home & Garden 15 6.10%
Toys & Games 12 4.88%
Furniture & Home Decor 11 4.47%

Payment Providers Distribution

PayPal stores with 28.5% among AI-verified physical stores (147 stores) , followed by Klarna (11.6%) and SEPA (11.0%) .

Base: 206 AI-verified physical stores with detectable payment providers (51.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.5%

147 stores

Klarna 11.6%

60 stores

SEPA 11.0%

57 stores

VISA 8.7%

45 stores

33 stores

30 stores

27 stores

25 stores

22 stores

20 stores

Visual Distribution

Distribution of top 10 OXID eShop payment providers (May 2026)
Distribution of payment providers in OXID eShop e-commerce stores
Payment Provider Store Count Market Share
PayPal 147 28.49%
Klarna 60 11.63%
SEPA 57 11.05%
VISA 45 8.72%
MasterCard 33 6.40%
Amazon Pay 30 5.81%
Apple Pay 27 5.23%
Mollie 25 4.84%
Google Pay 22 4.26%
American Express 20 3.88%

Shipping Carriers Distribution

DHL stores with 36.9% among AI-verified physical stores (87 stores) , followed by DPD (14.8%) and UPS (13.6%) .

Base: 143 AI-verified physical stores with detectable shipping carriers (35.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 36.9%

87 stores

DPD 14.8%

35 stores

UPS 13.6%

32 stores

27 stores

GLS 7.2%

17 stores

7 stores

6 stores

4 stores

3 stores

Visual Distribution

Distribution of top 10 OXID eShop shipping carriers (May 2026)
Distribution of shipping carriers in OXID eShop e-commerce stores
Shipping Carrier Store Count Market Share
DHL 87 36.86%
DPD 35 14.83%
UPS 32 13.56%
Deutsche Post 27 11.44%
GLS 17 7.20%
Osterreichische Post 9 3.81%
Hermes 7 2.97%
Schenker 6 2.54%
Swiss Post 4 1.69%
Colissimo 3 1.27%

Store Launch Timeline

Over the past 12 months, 15 new stores were launched in OXID eShop , with the highest activity in 2026-04 (4 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 26.7%

4 stores launched

2026-02 6.7%

1 stores launched

2026-01 13.3%

2 stores launched

2025-12 6.7%

1 stores launched

2025-11 6.7%

1 stores launched

2025-10 6.7%

1 stores launched

2025-09 13.3%

2 stores launched

2025-08 13.3%

2 stores launched

2025-07 6.7%

1 stores launched

Monthly Trend

Monthly store launches in OXID eShop (May 2026)
Monthly store launches in OXID eShop over the past 12 months
Month Stores Launched Percentage
2026-04 4 26.67%
2026-02 1 6.67%
2026-01 2 13.33%
2025-12 1 6.67%
2025-11 1 6.67%
2025-10 1 6.67%
2025-09 2 13.33%
2025-08 2 13.33%
2025-07 1 6.67%

Active Stores by Launch Year

Currently, 266 active stores in OXID eShop are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.6%

7 active stores

2025 5.6%

15 active stores

2024 2.6%

7 active stores

2023 5.6%

15 active stores

2022 3.8%

10 active stores

2021 6.8%

18 active stores

2020 5.3%

14 active stores

2019 1.5%

4 active stores

2018 4.1%

11 active stores

2017 3.4%

9 active stores

2016 2.6%

7 active stores

2015 3.0%

8 active stores

2014 1.9%

5 active stores

2013 5.6%

15 active stores

2012 1.1%

3 active stores

Distribution by Launch Year

Active stores in OXID eShop by original launch year (May 2026)
Active stores in OXID eShop by launch year
Launch Year Active Stores Percentage
2026 7 2.63%
2025 15 5.64%
2024 7 2.63%
2023 15 5.64%
2022 10 3.76%
2021 18 6.77%
2020 14 5.26%
2019 4 1.50%
2018 11 4.14%
2017 9 3.38%
2016 7 2.63%
2015 8 3.01%
2014 5 1.88%
2013 15 5.64%
2012 3 1.13%

Social Media Usage

Facebook stores with 33.7% among stores with at least one detectable social profile (127 stores) , followed by Instagram (27.3%) and YouTube (20.2%) .

Base: 197 stores with any detectable social profile (48.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.7%

127 stores

Instagram 27.3%

103 stores

YouTube 20.2%

76 stores

LinkedIn 6.4%

24 stores

TikTok 4.8%

18 stores

Twitter 4.8%

18 stores

Pinterest 1.6%

6 stores

WhatsApp 0.8%

3 stores

X 0.5%

2 stores

Visual Distribution

Distribution of social media platforms in OXID eShop (May 2026)
Distribution of social media platforms in OXID eShop e-commerce stores
Social Platform Store Count Market Share
Facebook 127 33.69%
Instagram 103 27.32%
YouTube 76 20.16%
LinkedIn 24 6.37%
TikTok 18 4.77%
Twitter 18 4.77%
Pinterest 6 1.59%
WhatsApp 3 0.80%
X 2 0.53%

Geographic Distribution

Germany stores with 68.4% (182 AI-verified stores) , followed by Austria (7.9%) and Switzerland (4.5%) .

Base: 266 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 68.4%

182 AI-verified stores

21 AI-verified stores

12 AI-verified stores

8 AI-verified stores

8 AI-verified stores

Spain 1.5%

4 AI-verified stores

4 AI-verified stores

Italy 1.5%

4 AI-verified stores

4 AI-verified stores

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using OXID eShop (May 2026)
Geographic distribution of stores using OXID eShop
Country AI-Verified Store Count Market Share
Germany 182 68.42%
Austria 21 7.89%
Switzerland 12 4.51%
France 8 3.01%
Netherlands 8 3.01%
Spain 4 1.50%
United States 4 1.50%
Italy 4 1.50%
Czechia 4 1.50%
United Kingdom 4 1.50%

Data Coverage

Field Rows count Coverage
Website 404.0 100.00%
Emails 270.0 66.83%
Phones 321.0 79.46%
Ecommerce platform 404.0 100.00%
Couriers 143.0 35.40%
Payment Providers 206.0 50.99%
Categories 269.0 66.58%
Social Media 197.0 48.76%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the OXID eShop e-commerce landscape:

Analyze 266.0 verified e-commerce stores on OXID eShop - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across OXID eShop e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the OXID eShop e-commerce intelligence?

We track 266.0 verified OXID eShop e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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