PayPal Technology Adoption in E-commerce
Discover 2.2m verified e-commerce stores using PayPal. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.5m domains. 2.2m verified as active stores with physical delivery.
· · Next full refresh: March 2026
2.2m verified active stores out of 2.5m detected · 88.9% verification rate
E-commerce Platforms Distribution
Shopify leads with 89.7% of stores with physical delivery (1,994,437 stores) , followed by Custom (4.1%) and WooCommerce (3.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,994,437 stores
91,592 stores
70,835 stores
19,646 stores
10,352 stores
8,766 stores
8,102 stores
7,105 stores
3,640 stores
2,464 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1994437 | 89.65% |
| Custom | 91592 | 4.12% |
| WooCommerce | 70835 | 3.18% |
| Magento | 19646 | 0.88% |
| Wix eCommerce | 10352 | 0.47% |
| PrestaShop | 8766 | 0.39% |
| Shopware | 8102 | 0.36% |
| ePages | 7105 | 0.32% |
| OpenCart | 3640 | 0.16% |
| JTL Shop | 2464 | 0.11% |
| Lightspeed eCom | 2427 | 0.11% |
| Jumpseller | 1891 | 0.09% |
| EKM | 1239 | 0.06% |
| Gambio | 1117 | 0.05% |
| EasyStore | 1062 | 0.05% |
All Stores Distribution
Shopify holds 87.4% share of all PayPal e-commerce stores (2,169,926) , with Custom at 3.7% and WooCommerce at 5.5% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,169,926 stores
91,592 stores
136,761 stores
22,661 stores
21,555 stores
9,771 stores
8,730 stores
7,680 stores
4,223 stores
2,756 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2169926 | 87.35% |
| Custom | 91592 | 3.69% |
| WooCommerce | 136761 | 5.51% |
| Magento | 22661 | 0.91% |
| Wix eCommerce | 21555 | 0.87% |
| PrestaShop | 9771 | 0.39% |
| Shopware | 8730 | 0.35% |
| ePages | 7680 | 0.31% |
| OpenCart | 4223 | 0.17% |
| JTL Shop | 2756 | 0.11% |
| Lightspeed eCom | 2520 | 0.10% |
| Jumpseller | 2135 | 0.09% |
| EKM | 1357 | 0.05% |
| Gambio | 1214 | 0.05% |
| EasyStore | 1152 | 0.05% |
Categories Distribution
Clothing & Accessories leads with 31.6% of all stores (494,598 stores) , followed by Health & Beauty (18.0%) and Jewelry & Watches (7.9%) .
Base: 1,563,264 AI-verified stores with physical delivery and detected product categories (69.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
494,598 stores
281,138 stores
123,263 stores
111,184 stores
81,497 stores
79,308 stores
70,424 stores
55,107 stores
50,428 stores
50,136 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 494598 | 31.64% |
| Health & Beauty | 281138 | 17.98% |
| Jewelry & Watches | 123263 | 7.88% |
| Food & Beverages | 111184 | 7.11% |
| Electronics & Technology | 81497 | 5.21% |
| Home & Garden | 79308 | 5.07% |
| Arts & Entertainment | 70424 | 4.50% |
| Gifts & Special Occasions | 55107 | 3.53% |
| Furniture & Home Decor | 50428 | 3.23% |
| Sporting Goods & Outdoor Gear | 50136 | 3.21% |
| Pets & Pet Supplies | 49252 | 3.15% |
| Vehicles & Parts | 41851 | 2.68% |
| Toys & Games | 30848 | 1.97% |
| Baby & Toddler | 22270 | 1.42% |
| Tools & Hardware | 21960 | 1.40% |
Payment Providers Distribution
PayPal leads with 29.9% among AI-verified physical stores (262,641 stores) , followed by American Express (12.4%) and Klarna (10.0%) .
Base: 433,158 AI-verified physical stores with detectable payment providers (17.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
262,641 stores
108,625 stores
87,608 stores
80,129 stores
77,994 stores
76,436 stores
58,705 stores
30,171 stores
22,157 stores
15,346 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 262641 | 29.92% |
| American Express | 108625 | 12.37% |
| Klarna | 87608 | 9.98% |
| MasterCard | 80129 | 9.13% |
| Stripe Connect | 77994 | 8.89% |
| Apple Pay | 76436 | 8.71% |
| Google Pay | 58705 | 6.69% |
| VISA | 30171 | 3.44% |
| Amazon Pay | 22157 | 2.52% |
| Bolt | 15346 | 1.75% |
| Bancontact | 14045 | 1.60% |
| SEPA | 13360 | 1.52% |
| Amazon Payments | 11778 | 1.34% |
| JCB | 10203 | 1.16% |
| Paddle | 8587 | 0.98% |
Shipping Carriers Distribution
DHL leads with 19.8% among AI-verified physical stores (117,045 stores) , followed by USPS (18.9%) and UPS (18.6%) .
Base: 388,122 AI-verified physical stores with detectable shipping carriers (15.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
117,045 stores
111,414 stores
109,533 stores
64,844 stores
34,693 stores
32,569 stores
23,750 stores
20,767 stores
14,030 stores
12,541 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 117045 | 19.83% |
| USPS | 111414 | 18.88% |
| UPS | 109533 | 18.56% |
| FedEx | 64844 | 10.99% |
| DPD | 34693 | 5.88% |
| Royal Mail | 32569 | 5.52% |
| Australia Post | 23750 | 4.02% |
| GLS | 20767 | 3.52% |
| Colissimo | 14030 | 2.38% |
| Hermes | 12541 | 2.12% |
| Canada Post | 11916 | 2.02% |
| Deutsche Post | 10917 | 1.85% |
| PostNL | 9126 | 1.55% |
| La Poste | 8742 | 1.48% |
| Mondial Relay | 8330 | 1.41% |
Store Launch Timeline
Over the past 12 months, 737,418 new stores were launched in PayPal , with the highest activity in 2026-01 (64,415 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
64,415 stores launched
55,005 stores launched
66,549 stores launched
73,261 stores launched
67,792 stores launched
66,547 stores launched
70,427 stores launched
59,868 stores launched
68,524 stores launched
56,285 stores launched
58,320 stores launched
30,425 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 64415 | 8.74% |
| 2025-12 | 55005 | 7.46% |
| 2025-11 | 66549 | 9.02% |
| 2025-10 | 73261 | 9.93% |
| 2025-09 | 67792 | 9.19% |
| 2025-08 | 66547 | 9.02% |
| 2025-07 | 70427 | 9.55% |
| 2025-06 | 59868 | 8.12% |
| 2025-05 | 68524 | 9.29% |
| 2025-04 | 56285 | 7.63% |
| 2025-03 | 58320 | 7.91% |
| 2025-02 | 30425 | 4.13% |
Active Stores by Launch Year
Currently, 2,217,163 active stores in PayPal are tracked in our database , with the most stores launched in 2026 (64,710 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
64,710 active stores
711,701 active stores
255,671 active stores
176,679 active stores
135,989 active stores
139,720 active stores
132,753 active stores
83,866 active stores
86,153 active stores
70,707 active stores
37,939 active stores
33,464 active stores
36,089 active stores
46,635 active stores
25,024 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 64710 | 2.92% |
| 2025 | 711701 | 32.10% |
| 2024 | 255671 | 11.53% |
| 2023 | 176679 | 7.97% |
| 2022 | 135989 | 6.13% |
| 2021 | 139720 | 6.30% |
| 2020 | 132753 | 5.99% |
| 2019 | 83866 | 3.78% |
| 2018 | 86153 | 3.89% |
| 2017 | 70707 | 3.19% |
| 2016 | 37939 | 1.71% |
| 2015 | 33464 | 1.51% |
| 2014 | 36089 | 1.63% |
| 2013 | 46635 | 2.10% |
| 2012 | 25024 | 1.13% |
| 2011 | 28415 | 1.28% |
| 2010 | 20760 | 0.94% |
| 2009 | 18138 | 0.82% |
| 2008 | 14862 | 0.67% |
| 2007 | 13330 | 0.60% |
| 2006 | 9963 | 0.45% |
| 2005 | 9114 | 0.41% |
| 2004 | 13043 | 0.59% |
| 2003 | 9746 | 0.44% |
| 2002 | 8607 | 0.39% |
| 2001 | 10815 | 0.49% |
| 2000 | 7700 | 0.35% |
| 1999 | 6582 | 0.30% |
| 1998 | 4317 | 0.19% |
| 1997 | 2391 | 0.11% |
| 1996 | 1824 | 0.08% |
| 1995 | 456 | 0.02% |
Geographic Distribution
United States leads with 46.3% (909,768 AI-verified stores) , followed by United Kingdom (9.9%) and Germany (7.6%) .
Base: 1,966,454 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
909,768 AI-verified stores
194,792 AI-verified stores
149,613 AI-verified stores
113,600 AI-verified stores
102,869 AI-verified stores
101,982 AI-verified stores
61,034 AI-verified stores
53,000 AI-verified stores
49,231 AI-verified stores
30,081 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 909768 | 46.26% |
| United Kingdom | 194792 | 9.91% |
| Germany | 149613 | 7.61% |
| Australia | 113600 | 5.78% |
| France | 102869 | 5.23% |
| Canada | 101982 | 5.19% |
| Italy | 61034 | 3.10% |
| Spain | 53000 | 2.70% |
| Netherlands | 49231 | 2.50% |
| Mexico | 30081 | 1.53% |
| China | 27498 | 1.40% |
| Brazil | 27380 | 1.39% |
| Hong Kong | 25858 | 1.31% |
| India | 20559 | 1.05% |
| Japan | 19384 | 0.99% |
| Switzerland | 19299 | 0.98% |
| Sweden | 16002 | 0.81% |
| New Zealand | 15416 | 0.78% |
| Poland | 14571 | 0.74% |
| Belgium | 14517 | 0.74% |
Featured Stores
Newest entrants in PayPal's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify
Shopify - Gifts & Special Occasions
Shopify - Pets & Pet Supplies
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.5m | 100.00% |
| Emails | 1.2m | 47.03% |
| Phones | 296.7k | 11.77% |
| Ecommerce platform | 2.5m | 99.76% |
| Couriers | 388.1k | 15.39% |
| Payment Providers | 433.2k | 17.18% |
| Categories | 1.6m | 65.18% |
| Social Media | 1.4m | 56.81% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
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Maximize Your ROI
Use our detailed PayPal E-commerce Database to:
Gain actionable insights into 2.2m verified e-commerce stores on PayPal.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PayPal online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PayPal E-commerce Database?
-
Our database covers over 2.2m verified PayPal e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.4% among stores with at least one detectable social profile (1,169,470 stores) , followed by Facebook (26.3%) and TikTok (12.4%) .
Base: 1,432,597 stores with any detectable social profile (56.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,169,470 stores
920,432 stores
435,334 stores
353,846 stores
230,250 stores
220,850 stores
69,566 stores
64,401 stores
28,191 stores
9,210 stores
Visual Distribution