PayPal Technology Adoption in E-commerce
Discover 1.7m verified e-commerce stores using PayPal. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.9m domains. 1.7m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.7m verified active stores out of 1.9m detected · 88.5% verification rate
E-commerce Platforms Distribution
Shopify stores with 84.8% of stores with physical delivery (1,423,253 stores) , followed by WooCommerce (7.5%) and Custom (3.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,423,253 stores
126,554 stores
66,080 stores
16,882 stores
9,735 stores
9,036 stores
7,585 stores
6,068 stores
3,343 stores
2,022 stores
Visual Distribution
1,423,253 stores
126,554 stores
66,080 stores
16,882 stores
9,735 stores
9,036 stores
7,585 stores
6,068 stores
3,343 stores
2,022 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1423253 | 84.77% |
| WooCommerce | 126554 | 7.54% |
| Custom | 66080 | 3.94% |
| Magento | 16882 | 1.01% |
| Wix eCommerce | 9735 | 0.58% |
| Shopware | 9036 | 0.54% |
| PrestaShop | 7585 | 0.45% |
| ePages | 6068 | 0.36% |
| OpenCart | 3343 | 0.20% |
| Lightspeed eCom | 2022 | 0.12% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 80.6% share of all PayPal e-commerce stores (1,524,933) , with WooCommerce at 11.8% and Custom at 3.5% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,524,933 stores
222,642 stores
66,080 stores
21,653 stores
19,130 stores
9,295 stores
7,957 stores
6,195 stores
3,658 stores
2,045 stores
Visual Distribution
1,524,933 stores
222,642 stores
66,080 stores
21,653 stores
19,130 stores
9,295 stores
7,957 stores
6,195 stores
3,658 stores
2,045 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1524933 | 80.58% |
| WooCommerce | 222642 | 11.76% |
| Custom | 66080 | 3.49% |
| Magento | 21653 | 1.14% |
| Wix eCommerce | 19130 | 1.01% |
| Shopware | 9295 | 0.49% |
| PrestaShop | 7957 | 0.42% |
| ePages | 6195 | 0.33% |
| OpenCart | 3658 | 0.19% |
| Lightspeed eCom | 2045 | 0.11% |
Categories Distribution
Clothing & Accessories stores with 22.6% of all stores (334,344 stores) , followed by Health & Beauty (18.4%) and Sporting Goods & Outdoor Gear (9.6%) .
Base: 1,480,394 AI-verified stores with physical delivery and detected product categories (86.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
334,344 stores
272,697 stores
141,443 stores
127,244 stores
94,213 stores
90,270 stores
80,804 stores
76,355 stores
60,661 stores
46,298 stores
Visual Distribution
334,344 stores
272,697 stores
141,443 stores
127,244 stores
94,213 stores
90,270 stores
80,804 stores
76,355 stores
60,661 stores
46,298 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 334344 | 22.58% |
| Health & Beauty | 272697 | 18.42% |
| Sporting Goods & Outdoor Gear | 141443 | 9.55% |
| Food & Beverages | 127244 | 8.60% |
| Toys & Games | 94213 | 6.36% |
| Arts & Entertainment | 90270 | 6.10% |
| Jewelry & Watches | 80804 | 5.46% |
| Home & Garden | 76355 | 5.16% |
| Gifts & Special Occasions | 60661 | 4.10% |
| Electronics & Technology | 46298 | 3.13% |
Payment Providers Distribution
PayPal stores with 33.2% among AI-verified physical stores (120,489 stores) , followed by Klarna (12.2%) and American Express (8.6%) .
Base: 200,578 AI-verified physical stores with detectable payment providers (10.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
120,489 stores
44,135 stores
31,109 stores
30,066 stores
29,611 stores
26,379 stores
18,947 stores
13,834 stores
10,108 stores
9,506 stores
Visual Distribution
120,489 stores
44,135 stores
31,109 stores
30,066 stores
29,611 stores
26,379 stores
18,947 stores
13,834 stores
10,108 stores
9,506 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 120489 | 33.23% |
| Klarna | 44135 | 12.17% |
| American Express | 31109 | 8.58% |
| MasterCard | 30066 | 8.29% |
| Stripe Connect | 29611 | 8.17% |
| Apple Pay | 26379 | 7.28% |
| Google Pay | 18947 | 5.23% |
| VISA | 13834 | 3.82% |
| Amazon Pay | 10108 | 2.79% |
| SEPA | 9506 | 2.62% |
Shipping Carriers Distribution
DHL stores with 24.2% among AI-verified physical stores (49,479 stores) , followed by UPS (16.6%) and USPS (11.1%) .
Base: 145,584 AI-verified physical stores with detectable shipping carriers (7.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
49,479 stores
33,898 stores
22,796 stores
17,993 stores
17,981 stores
12,295 stores
10,521 stores
6,725 stores
6,038 stores
5,966 stores
Visual Distribution
49,479 stores
33,898 stores
22,796 stores
17,993 stores
17,981 stores
12,295 stores
10,521 stores
6,725 stores
6,038 stores
5,966 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 49479 | 24.19% |
| UPS | 33898 | 16.57% |
| USPS | 22796 | 11.14% |
| FedEx | 17993 | 8.80% |
| DPD | 17981 | 8.79% |
| GLS | 12295 | 6.01% |
| Royal Mail | 10521 | 5.14% |
| Colissimo | 6725 | 3.29% |
| Deutsche Post | 6038 | 2.95% |
| Australia Post | 5966 | 2.92% |
Store Launch Timeline
Over the past 12 months, 386,765 new stores were launched in PayPal , with the highest activity in 2026-05 (53,263 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
53,263 stores launched
48,128 stores launched
44,088 stores launched
34,250 stores launched
34,747 stores launched
27,258 stores launched
27,017 stores launched
27,933 stores launched
27,212 stores launched
26,379 stores launched
25,736 stores launched
10,754 stores launched
Monthly Trend
13.8% of last 12 months
12.4% of last 12 months
11.4% of last 12 months
8.9% of last 12 months
9.0% of last 12 months
7.0% of last 12 months
7.0% of last 12 months
7.2% of last 12 months
7.0% of last 12 months
6.8% of last 12 months
6.7% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 53263 | 13.77% |
| 2026-04 | 48128 | 12.44% |
| 2026-03 | 44088 | 11.40% |
| 2026-02 | 34250 | 8.86% |
| 2026-01 | 34747 | 8.98% |
| 2025-12 | 27258 | 7.05% |
| 2025-11 | 27017 | 6.99% |
| 2025-10 | 27933 | 7.22% |
| 2025-09 | 27212 | 7.04% |
| 2025-08 | 26379 | 6.82% |
| 2025-07 | 25736 | 6.65% |
| 2025-06 | 10754 | 2.78% |
Active Stores by Launch Year
Currently, 1,690,517 active stores in PayPal are tracked in our database , with the most stores launched in 2026 (218,344 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
218,344 active stores
284,711 active stores
182,975 active stores
136,801 active stores
110,247 active stores
115,089 active stores
110,607 active stores
72,145 active stores
73,499 active stores
63,154 active stores
33,463 active stores
30,184 active stores
31,686 active stores
39,540 active stores
22,678 active stores
Distribution by Launch Year
12.9% of tracked active stores
16.8% of tracked active stores
10.8% of tracked active stores
8.1% of tracked active stores
6.5% of tracked active stores
6.8% of tracked active stores
6.5% of tracked active stores
4.3% of tracked active stores
4.3% of tracked active stores
3.7% of tracked active stores
2.0% of tracked active stores
1.8% of tracked active stores
1.9% of tracked active stores
2.3% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 218344 | 12.92% |
| 2025 | 284711 | 16.84% |
| 2024 | 182975 | 10.82% |
| 2023 | 136801 | 8.09% |
| 2022 | 110247 | 6.52% |
| 2021 | 115089 | 6.81% |
| 2020 | 110607 | 6.54% |
| 2019 | 72145 | 4.27% |
| 2018 | 73499 | 4.35% |
| 2017 | 63154 | 3.74% |
| 2016 | 33463 | 1.98% |
| 2015 | 30184 | 1.79% |
| 2014 | 31686 | 1.87% |
| 2013 | 39540 | 2.34% |
| 2012 | 22678 | 1.34% |
Geographic Distribution
United States stores with 46.5% (714,761 AI-verified stores) , followed by United Kingdom (9.8%) and Germany (8.4%) .
Base: 1,538,753 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
714,761 AI-verified stores
150,069 AI-verified stores
129,997 AI-verified stores
91,592 AI-verified stores
77,008 AI-verified stores
75,812 AI-verified stores
56,555 AI-verified stores
39,758 AI-verified stores
37,150 AI-verified stores
23,290 AI-verified stores
Visual Distribution
714,761 AI-verified stores
150,069 AI-verified stores
129,997 AI-verified stores
91,592 AI-verified stores
77,008 AI-verified stores
75,812 AI-verified stores
56,555 AI-verified stores
39,758 AI-verified stores
37,150 AI-verified stores
23,290 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 714761 | 46.45% |
| United Kingdom | 150069 | 9.75% |
| Germany | 129997 | 8.45% |
| Australia | 91592 | 5.95% |
| Canada | 77008 | 5.00% |
| France | 75812 | 4.93% |
| Italy | 56555 | 3.68% |
| Spain | 39758 | 2.58% |
| Netherlands | 37150 | 2.41% |
| Mexico | 23290 | 1.51% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom - Furniture & Home Decor
Custom - Toys & Games
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Shopify - Gifts & Special Occasions
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.9m | 100.00% |
| Emails | 495.7k | 25.64% |
| Phones | 456.0k | 23.58% |
| Ecommerce platform | 1.9m | 99.82% |
| Couriers | 145.6k | 7.53% |
| Payment Providers | 200.6k | 10.37% |
| Categories | 1.6m | 80.30% |
| Social Media | 1.3m | 65.27% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PayPal e-commerce landscape:
Analyze 1.7m verified e-commerce stores on PayPal - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PayPal e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PayPal e-commerce intelligence?
-
We track 1.7m verified PayPal e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.7% among stores with at least one detectable social profile (1,001,004 stores) , followed by Facebook (26.7%) and TikTok (11.6%) .
Base: 1,262,039 stores with any detectable social profile (65.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,001,004 stores
817,876 stores
355,690 stores
323,992 stores
203,109 stores
188,867 stores
74,355 stores
61,462 stores
24,973 stores
8,256 stores
Visual Distribution
1,001,004 stores
817,876 stores
355,690 stores
323,992 stores
203,109 stores
188,867 stores
74,355 stores
61,462 stores
24,973 stores
8,256 stores