Osano Technology Adoption in E-commerce
Discover 4.1k e-commerce stores using Osano. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 75.6% of stores with physical delivery (3,061 stores) , followed by Shopify (13.1%) and Salesforce Commerce Cloud (3.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,061 stores
530 stores
125 stores
111 stores
102 stores
54 stores
19 stores
17 stores
10 stores
8 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3061 | 75.60% |
| Shopify | 530 | 13.09% |
| Salesforce Commerce Cloud | 125 | 3.09% |
| Magento | 111 | 2.74% |
| WooCommerce | 102 | 2.52% |
| BigCommerce | 54 | 1.33% |
| PrestaShop | 19 | 0.47% |
| SAP Commerce Cloud | 17 | 0.42% |
| nopCommerce | 10 | 0.25% |
| OpenCart | 8 | 0.20% |
| VTEX | 3 | 0.07% |
| Shoppub | 3 | 0.07% |
| Volusion | 2 | 0.05% |
| Wix eCommerce | 2 | 0.05% |
| Drupal Commerce | 2 | 0.05% |
All Stores Distribution
Custom holds 69.0% share of all Osano e-commerce stores (3,061) , with Shopify at 14.7% and Salesforce Commerce Cloud at 4.0% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,061 stores
651 stores
178 stores
131 stores
247 stores
62 stores
22 stores
19 stores
12 stores
9 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 3061 | 69.03% |
| Shopify | 651 | 14.68% |
| Salesforce Commerce Cloud | 178 | 4.01% |
| Magento | 131 | 2.95% |
| WooCommerce | 247 | 5.57% |
| BigCommerce | 62 | 1.40% |
| PrestaShop | 22 | 0.50% |
| SAP Commerce Cloud | 19 | 0.43% |
| nopCommerce | 12 | 0.27% |
| OpenCart | 9 | 0.20% |
| VTEX | 5 | 0.11% |
| Shoppub | 3 | 0.07% |
| Volusion | 2 | 0.05% |
| Wix eCommerce | 30 | 0.68% |
| Drupal Commerce | 2 | 0.05% |
Categories Distribution
Health & Beauty leads with 65.7% of all stores (2,324 stores) , followed by Clothing & Accessories (6.4%) and Vehicles & Parts (4.4%) .
Top 10 Categories
2,324 stores
225 stores
156 stores
143 stores
122 stores
107 stores
78 stores
69 stores
53 stores
49 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2324 | 65.72% |
| Clothing & Accessories | 225 | 6.36% |
| Vehicles & Parts | 156 | 4.41% |
| Sporting Goods & Outdoor Gear | 143 | 4.04% |
| Food & Beverages | 122 | 3.45% |
| Gifts & Special Occasions | 107 | 3.03% |
| Electronics & Technology | 78 | 2.21% |
| Furniture & Home Decor | 69 | 1.95% |
| Arts & Entertainment | 53 | 1.50% |
| Home & Garden | 49 | 1.39% |
| Business & Industrial | 48 | 1.36% |
| Baby & Toddler | 46 | 1.30% |
| Pets & Pet Supplies | 41 | 1.16% |
| Books & Media | 39 | 1.10% |
| Office Supplies | 36 | 1.02% |
Payment Providers Distribution
American Express leads with 21.4% among AI-verified physical stores (149 stores) , followed by PayPal (18.2%) and MasterCard (15.8%) .
Base: 472 AI-verified physical stores with detectable payment providers (10.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
149 stores
127 stores
110 stores
73 stores
43 stores
32 stores
30 stores
28 stores
25 stores
19 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 149 | 21.38% |
| PayPal | 127 | 18.22% |
| MasterCard | 110 | 15.78% |
| Stripe Connect | 73 | 10.47% |
| Apple Pay | 43 | 6.17% |
| Google Pay | 32 | 4.59% |
| VISA | 30 | 4.30% |
| Klarna | 28 | 4.02% |
| Bolt | 25 | 3.59% |
| Affirm | 19 | 2.73% |
| SEPA | 18 | 2.58% |
| JCB | 14 | 2.01% |
| Amazon Pay | 11 | 1.58% |
| Braintree | 10 | 1.43% |
| Paddle | 8 | 1.15% |
Shipping Carriers Distribution
UPS leads with 29.6% among AI-verified physical stores (190 stores) , followed by USPS (22.0%) and FedEx (20.6%) .
Base: 487 AI-verified physical stores with detectable shipping carriers (10.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
190 stores
141 stores
132 stores
44 stores
40 stores
21 stores
17 stores
14 stores
10 stores
7 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 190 | 29.64% |
| USPS | 141 | 22.00% |
| FedEx | 132 | 20.59% |
| DHL | 44 | 6.86% |
| GLS | 40 | 6.24% |
| Hermes | 21 | 3.28% |
| DPD | 17 | 2.65% |
| Canada Post | 14 | 2.18% |
| Royal Mail | 10 | 1.56% |
| PostNL | 7 | 1.09% |
| Estes | 6 | 0.94% |
| PostNord | 6 | 0.94% |
| Australia Post | 5 | 0.78% |
| Correos | 4 | 0.62% |
| Speedy | 4 | 0.62% |
Store Launch Timeline
Over the past 12 months, 258 new stores were launched in Osano , with the highest activity in 2025-11 (12 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
12 stores launched
12 stores launched
17 stores launched
5 stores launched
30 stores launched
13 stores launched
19 stores launched
37 stores launched
29 stores launched
48 stores launched
30 stores launched
6 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 12 | 4.65% |
| 2025-10 | 12 | 4.65% |
| 2025-09 | 17 | 6.59% |
| 2025-08 | 5 | 1.94% |
| 2025-07 | 30 | 11.63% |
| 2025-06 | 13 | 5.04% |
| 2025-05 | 19 | 7.36% |
| 2025-04 | 37 | 14.34% |
| 2025-03 | 29 | 11.24% |
| 2025-02 | 48 | 18.60% |
| 2025-01 | 30 | 11.63% |
| 2024-12 | 6 | 2.33% |
Active Stores by Launch Year
Currently, 3,738 active stores in Osano are tracked in our database , with the most stores launched in 2025 (252 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
252 active stores
510 active stores
241 active stores
167 active stores
239 active stores
205 active stores
175 active stores
222 active stores
246 active stores
265 active stores
208 active stores
178 active stores
110 active stores
63 active stores
54 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 252 | 6.74% |
| 2024 | 510 | 13.64% |
| 2023 | 241 | 6.45% |
| 2022 | 167 | 4.47% |
| 2021 | 239 | 6.39% |
| 2020 | 205 | 5.48% |
| 2019 | 175 | 4.68% |
| 2018 | 222 | 5.94% |
| 2017 | 246 | 6.58% |
| 2016 | 265 | 7.09% |
| 2015 | 208 | 5.56% |
| 2014 | 178 | 4.76% |
| 2013 | 110 | 2.94% |
| 2012 | 63 | 1.69% |
| 2011 | 54 | 1.44% |
| 2010 | 50 | 1.34% |
| 2009 | 42 | 1.12% |
| 2008 | 42 | 1.12% |
| 2007 | 40 | 1.07% |
| 2006 | 33 | 0.88% |
| 2005 | 30 | 0.80% |
| 2004 | 39 | 1.04% |
| 2003 | 47 | 1.26% |
| 2002 | 35 | 0.94% |
| 2001 | 34 | 0.91% |
| 2000 | 38 | 1.02% |
| 1999 | 37 | 0.99% |
| 1998 | 40 | 1.07% |
| 1997 | 36 | 0.96% |
| 1996 | 39 | 1.04% |
| 1995 | 21 | 0.56% |
Geographic Distribution
Italy leads with 37.6% (1,139 AI-verified stores) , followed by United States (27.7%) and United Kingdom (7.3%) .
Base: 3,033 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,139 AI-verified stores
839 AI-verified stores
222 AI-verified stores
201 AI-verified stores
147 AI-verified stores
131 AI-verified stores
112 AI-verified stores
54 AI-verified stores
32 AI-verified stores
23 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Italy | 1139 | 37.55% |
| United States | 839 | 27.66% |
| United Kingdom | 222 | 7.32% |
| Spain | 201 | 6.63% |
| Finland | 147 | 4.85% |
| Germany | 131 | 4.32% |
| Canada | 112 | 3.69% |
| France | 54 | 1.78% |
| Australia | 32 | 1.06% |
| Netherlands | 23 | 0.76% |
| Japan | 17 | 0.56% |
| Greece | 16 | 0.53% |
| Ireland | 15 | 0.49% |
| Mexico | 14 | 0.46% |
| Sweden | 14 | 0.46% |
| Brazil | 13 | 0.43% |
| Switzerland | 12 | 0.40% |
| South Africa | 11 | 0.36% |
| Turkey | 11 | 0.36% |
| New Zealand | 10 | 0.33% |
Featured Stores
Discover the strongest performers and newest entrants in Osano's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Clothing & Accessories
Custom — Clothing & Accessories
Custom — Vehicles & Parts
Custom — Health & Beauty
Custom — Sporting Goods & Outdoor Gear
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.6k | 100.00% |
| Emails | 1.3k | 27.40% |
| Phones | 727.0 | 15.88% |
| Ecommerce platform | 4.5k | 98.73% |
| Couriers | 487.0 | 10.64% |
| Payment Providers | 472.0 | 10.31% |
| Categories | 3.9k | 84.88% |
| Social Media | 3.9k | 85.82% |
Starter Package
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Get instant access to our database
- Immediate data access
- Direct download or API integration
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Osano E-commerce Database to:
Gain actionable insights into 4.1k physical stores in Osano.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Osano online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Osano E-commerce Database?
-
Our database covers over 4.1k Osano physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 25.3% among stores with at least one detectable social profile (3,338 stores) , followed by Instagram (24.8%) and YouTube (20.7%) .
Base: 3,928 stores with any detectable social profile (85.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,338 stores
3,268 stores
2,734 stores
2,338 stores
602 stores
386 stores
278 stores
119 stores
113 stores
15 stores
Visual Distribution