Osano Technology Adoption in E-commerce
Discover 1.8k e-commerce stores using Osano. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Custom leads with 39.3% of stores with physical delivery (708 stores) , followed by Shopify (32.1%) and Magento (8.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
708 stores
578 stores
160 stores
111 stores
104 stores
59 stores
20 stores
20 stores
17 stores
9 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 708 | 39.27% |
| Shopify | 578 | 32.06% |
| Magento | 160 | 8.87% |
| Salesforce Commerce Cloud | 111 | 6.16% |
| WooCommerce | 104 | 5.77% |
| BigCommerce | 59 | 3.27% |
| Wix eCommerce | 20 | 1.11% |
| PrestaShop | 20 | 1.11% |
| SAP Commerce Cloud | 17 | 0.94% |
| nopCommerce | 9 | 0.50% |
| OpenCart | 7 | 0.39% |
| VTEX | 3 | 0.17% |
| Shoppub | 3 | 0.17% |
| Squarespace Commerce | 2 | 0.11% |
| Zen Cart | 2 | 0.11% |
All Stores Distribution
Custom holds 32.8% share of all Osano e-commerce stores (708) , with Shopify at 30.8% and Magento at 8.2% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
708 stores
665 stores
176 stores
178 stores
255 stores
62 stores
29 stores
21 stores
19 stores
11 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 708 | 32.81% |
| Shopify | 665 | 30.82% |
| Magento | 176 | 8.16% |
| Salesforce Commerce Cloud | 178 | 8.25% |
| WooCommerce | 255 | 11.82% |
| BigCommerce | 62 | 2.87% |
| Wix eCommerce | 29 | 1.34% |
| PrestaShop | 21 | 0.97% |
| SAP Commerce Cloud | 19 | 0.88% |
| nopCommerce | 11 | 0.51% |
| OpenCart | 8 | 0.37% |
| VTEX | 5 | 0.23% |
| Shoppub | 3 | 0.14% |
| Squarespace Commerce | 16 | 0.74% |
| Zen Cart | 2 | 0.09% |
Categories Distribution
Health & Beauty leads with 34.7% of all stores (515 stores) , followed by Clothing & Accessories (16.5%) and Food & Beverages (6.3%) .
Top 10 Categories
515 stores
245 stores
93 stores
88 stores
85 stores
81 stores
74 stores
60 stores
48 stores
40 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 515 | 34.66% |
| Clothing & Accessories | 245 | 16.49% |
| Food & Beverages | 93 | 6.26% |
| Gifts & Special Occasions | 88 | 5.92% |
| Business & Industrial | 85 | 5.72% |
| Electronics & Technology | 81 | 5.45% |
| Furniture & Home Decor | 74 | 4.98% |
| Sporting Goods & Outdoor Gear | 60 | 4.04% |
| Home & Garden | 48 | 3.23% |
| Baby & Toddler | 40 | 2.69% |
| Arts & Entertainment | 36 | 2.42% |
| Jewelry & Watches | 32 | 2.15% |
| Books & Media | 32 | 2.15% |
| Pets & Pet Supplies | 29 | 1.95% |
| Tools & Hardware | 28 | 1.88% |
Payment Providers Distribution
American Express leads with 20.6% among AI-verified physical stores (148 stores) , followed by PayPal (20.5%) and MasterCard (16.2%) .
Base: 451 AI-verified physical stores with detectable payment providers (19.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
148 stores
147 stores
116 stores
64 stores
47 stores
36 stores
32 stores
29 stores
21 stores
20 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 148 | 20.64% |
| PayPal | 147 | 20.50% |
| MasterCard | 116 | 16.18% |
| Stripe Connect | 64 | 8.93% |
| Apple Pay | 47 | 6.56% |
| Google Pay | 36 | 5.02% |
| Klarna | 32 | 4.46% |
| VISA | 29 | 4.04% |
| Bolt | 21 | 2.93% |
| Affirm | 20 | 2.79% |
| SEPA | 17 | 2.37% |
| Amazon Pay | 14 | 1.95% |
| JCB | 11 | 1.53% |
| Braintree | 8 | 1.12% |
| Clearpay | 7 | 0.98% |
Shipping Carriers Distribution
UPS leads with 30.9% among AI-verified physical stores (195 stores) , followed by USPS (21.8%) and FedEx (19.9%) .
Base: 460 AI-verified physical stores with detectable shipping carriers (20.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
195 stores
138 stores
126 stores
54 stores
20 stores
17 stores
17 stores
15 stores
10 stores
9 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 195 | 30.85% |
| USPS | 138 | 21.84% |
| FedEx | 126 | 19.94% |
| DHL | 54 | 8.54% |
| Hermes | 20 | 3.16% |
| Canada Post | 17 | 2.69% |
| DPD | 17 | 2.69% |
| GLS | 15 | 2.37% |
| Royal Mail | 10 | 1.58% |
| Postin | 9 | 1.42% |
| Speedy | 8 | 1.27% |
| PostNL | 7 | 1.11% |
| Estes | 6 | 0.95% |
| PostNord | 5 | 0.79% |
| Matkahuollon | 5 | 0.79% |
Store Launch Timeline
Over the past 12 months, 110 new stores were launched in Osano , with the highest activity in 2025-12 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
8 stores launched
12 stores launched
11 stores launched
5 stores launched
7 stores launched
8 stores launched
8 stores launched
12 stores launched
8 stores launched
23 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 5 | 4.55% |
| 2025-11 | 8 | 7.27% |
| 2025-10 | 12 | 10.91% |
| 2025-09 | 11 | 10.00% |
| 2025-08 | 5 | 4.55% |
| 2025-07 | 7 | 6.36% |
| 2025-06 | 8 | 7.27% |
| 2025-05 | 8 | 7.27% |
| 2025-04 | 12 | 10.91% |
| 2025-03 | 8 | 7.27% |
| 2025-02 | 23 | 20.91% |
| 2025-01 | 3 | 2.73% |
Active Stores by Launch Year
Currently, 1,805 active stores in Osano are tracked in our database , with the most stores launched in 2025 (113 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
113 active stores
146 active stores
188 active stores
88 active stores
168 active stores
137 active stores
61 active stores
78 active stores
83 active stores
64 active stores
48 active stores
34 active stores
62 active stores
42 active stores
39 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 113 | 6.26% |
| 2024 | 146 | 8.09% |
| 2023 | 188 | 10.42% |
| 2022 | 88 | 4.88% |
| 2021 | 168 | 9.31% |
| 2020 | 137 | 7.59% |
| 2019 | 61 | 3.38% |
| 2018 | 78 | 4.32% |
| 2017 | 83 | 4.60% |
| 2016 | 64 | 3.55% |
| 2015 | 48 | 2.66% |
| 2014 | 34 | 1.88% |
| 2013 | 62 | 3.43% |
| 2012 | 42 | 2.33% |
| 2011 | 39 | 2.16% |
| 2010 | 32 | 1.77% |
| 2009 | 28 | 1.55% |
| 2008 | 41 | 2.27% |
| 2007 | 27 | 1.50% |
| 2006 | 18 | 1.00% |
| 2005 | 22 | 1.22% |
| 2004 | 26 | 1.44% |
| 2003 | 32 | 1.77% |
| 2002 | 24 | 1.33% |
| 2001 | 26 | 1.44% |
| 2000 | 26 | 1.44% |
| 1999 | 27 | 1.50% |
| 1998 | 39 | 2.16% |
| 1997 | 31 | 1.72% |
| 1996 | 35 | 1.94% |
| 1995 | 20 | 1.11% |
Geographic Distribution
United States leads with 50.1% (790 AI-verified stores) , followed by Spain (11.5%) and United Kingdom (11.1%) .
Base: 1,577 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
790 AI-verified stores
182 AI-verified stores
175 AI-verified stores
91 AI-verified stores
85 AI-verified stores
64 AI-verified stores
34 AI-verified stores
27 AI-verified stores
19 AI-verified stores
15 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 790 | 50.10% |
| Spain | 182 | 11.54% |
| United Kingdom | 175 | 11.10% |
| Germany | 91 | 5.77% |
| Canada | 85 | 5.39% |
| Finland | 64 | 4.06% |
| France | 34 | 2.16% |
| Australia | 27 | 1.71% |
| Netherlands | 19 | 1.20% |
| Greece | 15 | 0.95% |
| Italy | 15 | 0.95% |
| Switzerland | 13 | 0.82% |
| Japan | 12 | 0.76% |
| Brazil | 12 | 0.76% |
| New Zealand | 10 | 0.63% |
| Sweden | 9 | 0.57% |
| Mexico | 6 | 0.38% |
| Ireland | 6 | 0.38% |
| United Arab Emirates | 6 | 0.38% |
| Portugal | 6 | 0.38% |
Featured Stores
Discover the strongest performers and newest entrants in Osano's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Custom - Health & Beauty
Shopify - Electronics & Technology
Shopify - Electronics & Technology
Shopify - Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.3k | 100.00% |
| Emails | 1.1k | 48.21% |
| Phones | 588.0 | 25.68% |
| Ecommerce platform | 2.2k | 97.64% |
| Couriers | 460.0 | 20.09% |
| Payment Providers | 451.0 | 19.69% |
| Categories | 1.8k | 76.99% |
| Social Media | 1.8k | 79.56% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Osano E-commerce Database to:
Gain actionable insights into 1.8k physical stores in Osano.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Osano online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Osano E-commerce Database?
-
Our database covers over 1.8k Osano physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 25.2% among stores with at least one detectable social profile (1,287 stores) , followed by Facebook (25.2%) and YouTube (13.8%) .
Base: 1,822 stores with any detectable social profile (79.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,287 stores
1,284 stores
704 stores
494 stores
447 stores
381 stores
268 stores
113 stores
109 stores
15 stores
Visual Distribution