Osano Technology Adoption in E-commerce
Discover 1.9k verified e-commerce stores using Osano. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.5k domains. 1.9k verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.9k verified active stores out of 2.5k detected · 76.0% verification rate
E-commerce Platforms Distribution
Custom leads with 43.8% of stores with physical delivery (826 stores) , followed by Shopify (32.1%) and Magento (9.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
826 stores
605 stores
182 stores
85 stores
79 stores
57 stores
14 stores
13 stores
7 stores
5 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 826 | 43.77% |
| Shopify | 605 | 32.06% |
| Magento | 182 | 9.64% |
| Salesforce Commerce Cloud | 85 | 4.50% |
| WooCommerce | 79 | 4.19% |
| BigCommerce | 57 | 3.02% |
| PrestaShop | 14 | 0.74% |
| SAP Commerce Cloud | 13 | 0.69% |
| nopCommerce | 7 | 0.37% |
| OpenCart | 5 | 0.26% |
| VTEX | 5 | 0.26% |
| Wix eCommerce | 3 | 0.16% |
| Squarespace Commerce | 2 | 0.11% |
| Volusion | 2 | 0.11% |
| Shoppub | 2 | 0.11% |
All Stores Distribution
Custom holds 34.5% share of all Osano e-commerce stores (826) , with Shopify at 30.9% and Magento at 8.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
826 stores
739 stores
211 stores
161 stores
279 stores
66 stores
16 stores
19 stores
10 stores
7 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 826 | 34.50% |
| Shopify | 739 | 30.87% |
| Magento | 211 | 8.81% |
| Salesforce Commerce Cloud | 161 | 6.73% |
| WooCommerce | 279 | 11.65% |
| BigCommerce | 66 | 2.76% |
| PrestaShop | 16 | 0.67% |
| SAP Commerce Cloud | 19 | 0.79% |
| nopCommerce | 10 | 0.42% |
| OpenCart | 7 | 0.29% |
| VTEX | 6 | 0.25% |
| Wix eCommerce | 27 | 1.13% |
| Squarespace Commerce | 23 | 0.96% |
| Volusion | 2 | 0.08% |
| Shoppub | 2 | 0.08% |
Categories Distribution
Health & Beauty leads with 35.6% of all stores (551 stores) , followed by Clothing & Accessories (15.6%) and Gifts & Special Occasions (6.5%) .
Base: 1,547 AI-verified stores with physical delivery and detected product categories (81.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
551 stores
241 stores
100 stores
92 stores
90 stores
79 stores
79 stores
68 stores
40 stores
39 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 551 | 35.62% |
| Clothing & Accessories | 241 | 15.58% |
| Gifts & Special Occasions | 100 | 6.46% |
| Food & Beverages | 92 | 5.95% |
| Furniture & Home Decor | 90 | 5.82% |
| Business & Industrial | 79 | 5.11% |
| Electronics & Technology | 79 | 5.11% |
| Sporting Goods & Outdoor Gear | 68 | 4.40% |
| Home & Garden | 40 | 2.59% |
| Baby & Toddler | 39 | 2.52% |
| Jewelry & Watches | 38 | 2.46% |
| Arts & Entertainment | 36 | 2.33% |
| Pets & Pet Supplies | 33 | 2.13% |
| Tools & Hardware | 32 | 2.07% |
| Vehicles & Parts | 29 | 1.87% |
Payment Providers Distribution
American Express leads with 21.3% among AI-verified physical stores (142 stores) , followed by PayPal (20.5%) and MasterCard (16.8%) .
Base: 392 AI-verified physical stores with detectable payment providers (15.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
142 stores
137 stores
112 stores
46 stores
40 stores
34 stores
29 stores
28 stores
22 stores
21 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 142 | 21.26% |
| PayPal | 137 | 20.51% |
| MasterCard | 112 | 16.77% |
| Apple Pay | 46 | 6.89% |
| Stripe Connect | 40 | 5.99% |
| Google Pay | 34 | 5.09% |
| Klarna | 29 | 4.34% |
| Affirm | 28 | 4.19% |
| VISA | 22 | 3.29% |
| SEPA | 21 | 3.14% |
| Bolt | 18 | 2.69% |
| Amazon Pay | 15 | 2.25% |
| JCB | 9 | 1.35% |
| Braintree | 8 | 1.20% |
| AfterPay | 7 | 1.05% |
Shipping Carriers Distribution
UPS leads with 33.2% among AI-verified physical stores (213 stores) , followed by FedEx (23.7%) and USPS (19.9%) .
Base: 438 AI-verified physical stores with detectable shipping carriers (17.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
213 stores
152 stores
128 stores
50 stores
17 stores
15 stores
15 stores
11 stores
10 stores
7 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 213 | 33.18% |
| FedEx | 152 | 23.68% |
| USPS | 128 | 19.94% |
| DHL | 50 | 7.79% |
| DPD | 17 | 2.65% |
| GLS | 15 | 2.34% |
| Hermes | 15 | 2.34% |
| Royal Mail | 11 | 1.71% |
| Canada Post | 10 | 1.56% |
| PostNL | 7 | 1.09% |
| TNT | 6 | 0.93% |
| Estes | 6 | 0.93% |
| JX | 4 | 0.62% |
| Australia Post | 4 | 0.62% |
| Slovenska posta | 4 | 0.62% |
Store Launch Timeline
Over the past 12 months, 130 new stores were launched in Osano , with the highest activity in 2026-02 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
12 stores launched
9 stores launched
10 stores launched
12 stores launched
18 stores launched
6 stores launched
7 stores launched
13 stores launched
12 stores launched
16 stores launched
8 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 7 | 5.38% |
| 2026-01 | 12 | 9.23% |
| 2025-12 | 9 | 6.92% |
| 2025-11 | 10 | 7.69% |
| 2025-10 | 12 | 9.23% |
| 2025-09 | 18 | 13.85% |
| 2025-08 | 6 | 4.62% |
| 2025-07 | 7 | 5.38% |
| 2025-06 | 13 | 10.00% |
| 2025-05 | 12 | 9.23% |
| 2025-04 | 16 | 12.31% |
| 2025-03 | 8 | 6.15% |
Active Stores by Launch Year
Currently, 1,880 active stores in Osano are tracked in our database , with the most stores launched in 2026 (19 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
19 active stores
140 active stores
152 active stores
191 active stores
89 active stores
153 active stores
143 active stores
61 active stores
74 active stores
89 active stores
55 active stores
56 active stores
39 active stores
62 active stores
43 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 19 | 1.01% |
| 2025 | 140 | 7.45% |
| 2024 | 152 | 8.09% |
| 2023 | 191 | 10.16% |
| 2022 | 89 | 4.73% |
| 2021 | 153 | 8.14% |
| 2020 | 143 | 7.61% |
| 2019 | 61 | 3.24% |
| 2018 | 74 | 3.94% |
| 2017 | 89 | 4.73% |
| 2016 | 55 | 2.93% |
| 2015 | 56 | 2.98% |
| 2014 | 39 | 2.07% |
| 2013 | 62 | 3.30% |
| 2012 | 43 | 2.29% |
| 2011 | 41 | 2.18% |
| 2010 | 30 | 1.60% |
| 2009 | 28 | 1.49% |
| 2008 | 42 | 2.23% |
| 2007 | 27 | 1.44% |
| 2006 | 23 | 1.22% |
| 2005 | 25 | 1.33% |
| 2004 | 28 | 1.49% |
| 2003 | 32 | 1.70% |
| 2002 | 31 | 1.65% |
| 2001 | 27 | 1.44% |
| 2000 | 24 | 1.28% |
| 1999 | 31 | 1.65% |
| 1998 | 39 | 2.07% |
| 1997 | 33 | 1.76% |
| 1996 | 34 | 1.81% |
| 1995 | 19 | 1.01% |
Geographic Distribution
United States leads with 51.9% (912 AI-verified stores) , followed by Spain (11.3%) and United Kingdom (9.7%) .
Base: 1,756 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
912 AI-verified stores
199 AI-verified stores
170 AI-verified stores
116 AI-verified stores
83 AI-verified stores
78 AI-verified stores
30 AI-verified stores
26 AI-verified stores
26 AI-verified stores
18 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 912 | 51.94% |
| Spain | 199 | 11.33% |
| United Kingdom | 170 | 9.68% |
| Canada | 116 | 6.61% |
| Germany | 83 | 4.73% |
| Finland | 78 | 4.44% |
| France | 30 | 1.71% |
| Australia | 26 | 1.48% |
| Netherlands | 26 | 1.48% |
| Greece | 18 | 1.03% |
| Italy | 16 | 0.91% |
| Switzerland | 14 | 0.80% |
| Japan | 12 | 0.68% |
| Brazil | 12 | 0.68% |
| New Zealand | 9 | 0.51% |
| Ireland | 8 | 0.46% |
| Mexico | 7 | 0.40% |
| Belgium | 7 | 0.40% |
| Austria | 7 | 0.40% |
| Slovakia | 6 | 0.34% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Jewelry & Watches
Salesforce Commerce Cloud - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
Custom
Custom - Office Supplies
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Furniture & Home Decor
Shopify - Food & Beverages
Shopify - Health & Beauty
Shopify - Health & Beauty
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.5k | 100.00% |
| Emails | 1.1k | 42.94% |
| Phones | 591.0 | 23.58% |
| Ecommerce platform | 2.5k | 98.56% |
| Couriers | 438.0 | 17.48% |
| Payment Providers | 392.0 | 15.64% |
| Categories | 1.7k | 67.88% |
| Social Media | 2.0k | 78.21% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Osano e-commerce landscape:
Analyze 1.9k verified e-commerce stores on Osano - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Osano e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Osano e-commerce intelligence?
-
We track 1.9k verified Osano e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 24.5% among stores with at least one detectable social profile (1,328 stores) , followed by Facebook (24.3%) and YouTube (13.9%) .
Base: 1,960 stores with any detectable social profile (78.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,328 stores
1,316 stores
752 stores
515 stores
507 stores
449 stores
288 stores
134 stores
110 stores
12 stores
Visual Distribution