Osano Technology Adoption in E-commerce
Discover 3.5k verified e-commerce stores using Osano. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4k domains. 3.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3.5k verified active stores out of 4k detected · 86.1% verification rate
E-commerce Platforms Distribution
Custom stores with 68.1% of stores with physical delivery (2,361 stores) , followed by Shopify (17.4%) and Magento (5.1%) .
Base: 3,467 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,361 stores
603 stores
176 stores
97 stores
84 stores
54 stores
22 stores
12 stores
9 stores
6 stores
Visual Distribution
2,361 stores
603 stores
176 stores
97 stores
84 stores
54 stores
22 stores
12 stores
9 stores
6 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2361 | 68.10% |
| Shopify | 603 | 17.39% |
| Magento | 176 | 5.08% |
| Salesforce Commerce Cloud | 97 | 2.80% |
| WooCommerce | 84 | 2.42% |
| BigCommerce | 54 | 1.56% |
| Redicom Prolepse | 22 | 0.63% |
| SAP Commerce Cloud | 12 | 0.35% |
| PrestaShop | 9 | 0.26% |
| nopCommerce | 6 | 0.17% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 58.6% share of detected Osano e-commerce signals (2,361) , with Shopify at 18.1% and Magento at 4.9% (June 2026) .
Base: 4,026 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,361 websites
730 websites
196 websites
157 websites
289 websites
70 websites
22 websites
19 websites
11 websites
9 websites
Visual Distribution
2,361 websites
730 websites
196 websites
157 websites
289 websites
70 websites
22 websites
19 websites
11 websites
9 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 2361 | 58.64% |
| Shopify | 730 | 18.13% |
| Magento | 196 | 4.87% |
| Salesforce Commerce Cloud | 157 | 3.90% |
| WooCommerce | 289 | 7.18% |
| BigCommerce | 70 | 1.74% |
| Redicom Prolepse | 22 | 0.55% |
| SAP Commerce Cloud | 19 | 0.47% |
| PrestaShop | 11 | 0.27% |
| nopCommerce | 9 | 0.22% |
Categories Distribution
Health & Beauty stores with 54.4% of all stores (1,885 stores) , followed by Home & Garden (6.9%) and Clothing & Accessories (5.7%) .
Base: 3,467 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,885 stores
240 stores
197 stores
185 stores
147 stores
127 stores
98 stores
72 stores
71 stores
63 stores
Visual Distribution
1,885 stores
240 stores
197 stores
185 stores
147 stores
127 stores
98 stores
72 stores
71 stores
63 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1885 | 54.37% |
| Home & Garden | 240 | 6.92% |
| Clothing & Accessories | 197 | 5.68% |
| Sporting Goods & Outdoor Gear | 185 | 5.34% |
| Toys & Games | 147 | 4.24% |
| Business & Industrial | 127 | 3.66% |
| Food & Beverages | 98 | 2.83% |
| Electronics & Technology | 72 | 2.08% |
| Arts & Entertainment | 71 | 2.05% |
| Gifts & Special Occasions | 63 | 1.82% |
Payment Providers Distribution
American Express accounts for 23.2% of displayed detection occurrences (105 occurrences) , followed by MasterCard (21.5%) and PayPal (16.8%) .
Base: 452 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
105 occurrences
97 occurrences
76 occurrences
41 occurrences
30 occurrences
26 occurrences
21 occurrences
20 occurrences
18 occurrences
18 occurrences
Visual Distribution
105 occurrences
97 occurrences
76 occurrences
41 occurrences
30 occurrences
26 occurrences
21 occurrences
20 occurrences
18 occurrences
18 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| American Express | 105 | 23.23% |
| MasterCard | 97 | 21.46% |
| PayPal | 76 | 16.81% |
| Stripe Connect | 41 | 9.07% |
| Affirm | 30 | 6.64% |
| Apple Pay | 26 | 5.75% |
| Google Pay | 21 | 4.65% |
| VISA | 20 | 4.42% |
| Bolt | 18 | 3.98% |
| Klarna | 18 | 3.98% |
Shipping Carriers Distribution
UPS accounts for 32.5% of displayed detection occurrences (178 occurrences) , followed by FedEx (25.5%) and USPS (21.4%) .
Base: 548 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
178 occurrences
140 occurrences
117 occurrences
30 occurrences
17 occurrences
16 occurrences
16 occurrences
16 occurrences
11 occurrences
7 occurrences
Visual Distribution
178 occurrences
140 occurrences
117 occurrences
30 occurrences
17 occurrences
16 occurrences
16 occurrences
16 occurrences
11 occurrences
7 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 178 | 32.48% |
| FedEx | 140 | 25.55% |
| USPS | 117 | 21.35% |
| DHL | 30 | 5.47% |
| Canada Post | 17 | 3.10% |
| CornerStone | 16 | 2.92% |
| DPD | 16 | 2.92% |
| Royal Mail | 16 | 2.92% |
| GLS | 11 | 2.01% |
| Estes | 7 | 1.28% |
Store Launch Timeline
Over the past 12 months, 139 new stores were launched in Osano , with the highest activity in 2026-05 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
6 stores launched
16 stores launched
11 stores launched
15 stores launched
9 stores launched
9 stores launched
12 stores launched
21 stores launched
6 stores launched
18 stores launched
5 stores launched
Monthly Trend
7.9% of last 12 months
4.3% of last 12 months
11.5% of last 12 months
7.9% of last 12 months
10.8% of last 12 months
6.5% of last 12 months
6.5% of last 12 months
8.6% of last 12 months
15.1% of last 12 months
4.3% of last 12 months
12.9% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11 | 7.91% |
| 2026-04 | 6 | 4.32% |
| 2026-03 | 16 | 11.51% |
| 2026-02 | 11 | 7.91% |
| 2026-01 | 15 | 10.79% |
| 2025-12 | 9 | 6.47% |
| 2025-11 | 9 | 6.47% |
| 2025-10 | 12 | 8.63% |
| 2025-09 | 21 | 15.11% |
| 2025-08 | 6 | 4.32% |
| 2025-07 | 18 | 12.95% |
| 2025-06 | 5 | 3.60% |
Active Stores by Launch Year
Currently, 3,216 active stores in Osano are tracked in our database , with the most stores launched in 2026 (63 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
63 active stores
171 active stores
421 active stores
212 active stores
138 active stores
234 active stores
177 active stores
149 active stores
166 active stores
215 active stores
215 active stores
188 active stores
151 active stores
97 active stores
53 active stores
Distribution by Launch Year
2.0% of tracked active stores
5.3% of tracked active stores
13.1% of tracked active stores
6.6% of tracked active stores
4.3% of tracked active stores
7.3% of tracked active stores
5.5% of tracked active stores
4.6% of tracked active stores
5.2% of tracked active stores
6.7% of tracked active stores
6.7% of tracked active stores
5.8% of tracked active stores
4.7% of tracked active stores
3.0% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 63 | 1.96% |
| 2025 | 171 | 5.32% |
| 2024 | 421 | 13.09% |
| 2023 | 212 | 6.59% |
| 2022 | 138 | 4.29% |
| 2021 | 234 | 7.28% |
| 2020 | 177 | 5.50% |
| 2019 | 149 | 4.63% |
| 2018 | 166 | 5.16% |
| 2017 | 215 | 6.69% |
| 2016 | 215 | 6.69% |
| 2015 | 188 | 5.85% |
| 2014 | 151 | 4.70% |
| 2013 | 97 | 3.02% |
| 2012 | 53 | 1.65% |
Geographic Distribution
United States stores with 26.9% (931 active verified stores) , followed by Italy (26.5%) and United Kingdom (5.7%) .
Base: 3,467 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
931 active verified stores
919 active verified stores
199 active verified stores
187 active verified stores
146 active verified stores
120 active verified stores
100 active verified stores
41 active verified stores
33 active verified stores
29 active verified stores
Visual Distribution
931 active verified stores
919 active verified stores
199 active verified stores
187 active verified stores
146 active verified stores
120 active verified stores
100 active verified stores
41 active verified stores
33 active verified stores
29 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 931 | 26.85% |
| Italy | 919 | 26.51% |
| United Kingdom | 199 | 5.74% |
| Spain | 187 | 5.39% |
| Germany | 146 | 4.21% |
| Canada | 120 | 3.46% |
| Finland | 100 | 2.88% |
| France | 41 | 1.18% |
| Netherlands | 33 | 0.95% |
| Australia | 29 | 0.84% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Custom - Food & Beverages
Salesforce Commerce Cloud - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
Custom - Health & Beauty
Shopify - Food & Beverages
Shopify - Office Supplies
Shopify - Furniture & Home Decor
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4k | 100.00% |
| Emails | 896 | 22.26% |
| Phones | 736 | 18.28% |
| Ecommerce platform | 4k | 98.73% |
| Couriers | 384 | 9.54% |
| Payment Providers | 312 | 7.75% |
| Categories | 3.4k | 85.52% |
| Social Media | 3.5k | 85.79% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Osano e-commerce landscape:
Analyze 3.5k verified e-commerce stores on Osano - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Osano e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Osano e-commerce intelligence?
-
We track 3.5k verified Osano e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 24.7% of displayed detection occurrences (2,855 occurrences) , followed by Facebook (24.6%) and YouTube (19.8%) .
Base: 11,574 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,855 occurrences
2,852 occurrences
2,296 occurrences
2,016 occurrences
534 occurrences
448 occurrences
312 occurrences
154 occurrences
98 occurrences
9 occurrences
Visual Distribution
2,855 occurrences
2,852 occurrences
2,296 occurrences
2,016 occurrences
534 occurrences
448 occurrences
312 occurrences
154 occurrences
98 occurrences
9 occurrences