MailChimp Technology Adoption in E-commerce

Discover 342.9k e-commerce stores using MailChimp. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 77.2% of stores with physical delivery (263,455 stores) , followed by Shopify (10.0%) and Custom (8.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

263,455 stores

Shopify 10.0%

34,139 stores

27,209 stores

6,273 stores

5,401 stores

1,250 stores

1,046 stores

939 stores

312 stores

311 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in MailChimp
Platform Stores with Physical Delivery Percentage
WooCommerce 263455 77.24%
Shopify 34139 10.01%
Custom 27209 7.98%
BigCommerce 6273 1.84%
Magento 5401 1.58%
Big Cartel 1250 0.37%
PrestaShop 1046 0.31%
Jumpseller 939 0.28%
OpenCart 312 0.09%
Squarespace Commerce 311 0.09%
WooCommerce, EasyDigitalDownloads 240 0.07%
Zen Cart 187 0.05%
Lightspeed eCom 126 0.04%
DanDomain Webshop 102 0.03%
1C-Bitrix 101 0.03%

All Stores Distribution

WooCommerce holds 83.2% share of all MailChimp e-commerce stores (464,652) , with Shopify at 8.0% and Custom at 4.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

464,652 stores

44,413 stores

27,209 stores

7,231 stores

6,649 stores

1,531 stores

1,350 stores

1,037 stores

437 stores

2,544 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in MailChimp
Platform Total Stores Percentage
WooCommerce 464652 83.21%
Shopify 44413 7.95%
Custom 27209 4.87%
BigCommerce 7231 1.29%
Magento 6649 1.19%
Big Cartel 1531 0.27%
PrestaShop 1350 0.24%
Jumpseller 1037 0.19%
OpenCart 437 0.08%
Squarespace Commerce 2544 0.46%
WooCommerce, EasyDigitalDownloads 537 0.10%
Zen Cart 295 0.05%
Lightspeed eCom 177 0.03%
DanDomain Webshop 133 0.02%
1C-Bitrix 194 0.03%

Categories Distribution

Clothing & Accessories leads with 21.2% of all stores (56,763 stores) , followed by Health & Beauty (16.1%) and Food & Beverages (12.3%) .

Top 10 Categories

Clothing & Accessories 21.2%

56,763 stores

Health & Beauty 16.1%

43,075 stores

Food & Beverages 12.3%

32,911 stores

Electronics & Technology 9.0%

24,178 stores

Furniture & Home Decor 6.3%

16,984 stores

Home & Garden 5.5%

14,661 stores

Jewelry & Watches 5.3%

14,086 stores

Arts & Entertainment 4.4%

11,820 stores

Vehicles & Parts 3.9%

10,380 stores

Sporting Goods & Outdoor Gear 3.5%

9,415 stores

Visual Distribution

Distribution of top 10 MailChimp store categories (November 2025)
Distribution of categories in MailChimp e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 56763 21.18%
Health & Beauty 43075 16.08%
Food & Beverages 32911 12.28%
Electronics & Technology 24178 9.02%
Furniture & Home Decor 16984 6.34%
Home & Garden 14661 5.47%
Jewelry & Watches 14086 5.26%
Arts & Entertainment 11820 4.41%
Vehicles & Parts 10380 3.87%
Sporting Goods & Outdoor Gear 9415 3.51%
Gifts & Special Occasions 7672 2.86%
Business & Industrial 7277 2.72%
Tools & Hardware 6808 2.54%
Books & Media 6529 2.44%
Pets & Pet Supplies 5386 2.01%

Payment Providers Distribution

PayPal leads with 28.6% among AI-verified physical stores (39,713 stores) , followed by MasterCard (15.4%) and American Express (14.1%) .

Base: 110,146 AI-verified physical stores with detectable payment providers (19.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.6%

39,713 stores

21,304 stores

19,522 stores

19,478 stores

7,425 stores

VISA 4.7%

6,499 stores

5,764 stores

4,161 stores

Bolt 2.8%

3,826 stores

JCB 1.7%

2,413 stores

Visual Distribution

Distribution of top 10 MailChimp payment providers (November 2025)
Distribution of payment providers in MailChimp e-commerce stores
Payment Provider Store Count Market Share
PayPal 39713 28.63%
MasterCard 21304 15.36%
American Express 19522 14.08%
Stripe Connect 19478 14.04%
Klarna 7425 5.35%
VISA 6499 4.69%
Apple Pay 5764 4.16%
Google Pay 4161 3.00%
Bolt 3826 2.76%
JCB 2413 1.74%
Bancontact 2088 1.51%
Paddle 1741 1.26%
Mollie 1733 1.25%
iDEAL 1631 1.18%
BitCoin 1392 1.00%

Shipping Carriers Distribution

UPS leads with 20.6% among AI-verified physical stores (18,679 stores) , followed by USPS (18.1%) and DHL (14.3%) .

Base: 81,268 AI-verified physical stores with detectable shipping carriers (14.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.6%

18,679 stores

USPS 18.1%

16,403 stores

DHL 14.3%

12,900 stores

FedEx 12.1%

10,943 stores

DPD 6.4%

5,747 stores

5,246 stores

GLS 4.6%

4,183 stores

4PX 3.1%

2,779 stores

2,759 stores

2,469 stores

Visual Distribution

Distribution of top 10 MailChimp shipping carriers (November 2025)
Distribution of shipping carriers in MailChimp e-commerce stores
Shipping Carrier Store Count Market Share
UPS 18679 20.64%
USPS 16403 18.13%
DHL 12900 14.25%
FedEx 10943 12.09%
DPD 5747 6.35%
Royal Mail 5246 5.80%
GLS 4183 4.62%
4PX 2779 3.07%
Australia Post 2759 3.05%
PostNL 2469 2.73%
TNT 1950 2.15%
Hermes 1910 2.11%
Correos 1583 1.75%
Estes 1487 1.64%
Canada Post 1460 1.61%

Store Launch Timeline

Over the past 12 months, 66,336 new stores were launched in MailChimp , with the highest activity in 2025-10 (5,908 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.9%

5,908 stores launched

2025-09 10.2%

6,740 stores launched

2025-08 9.9%

6,558 stores launched

2025-07 9.7%

6,460 stores launched

2025-06 8.6%

5,728 stores launched

2025-05 8.6%

5,707 stores launched

2025-04 8.4%

5,547 stores launched

2025-03 9.1%

6,013 stores launched

2025-02 7.3%

4,861 stores launched

2025-01 7.8%

5,181 stores launched

2024-12 7.7%

5,113 stores launched

2024-11 3.8%

2,520 stores launched

Monthly Trend

Monthly store launches in MailChimp (November 2025)
Monthly store launches in MailChimp over the past 12 months
Month Stores Launched Percentage
2025-10 5908 8.91%
2025-09 6740 10.16%
2025-08 6558 9.89%
2025-07 6460 9.74%
2025-06 5728 8.63%
2025-05 5707 8.60%
2025-04 5547 8.36%
2025-03 6013 9.06%
2025-02 4861 7.33%
2025-01 5181 7.81%
2024-12 5113 7.71%
2024-11 2520 3.80%

Active Stores by Launch Year

Currently, 335,907 active stores in MailChimp are tracked in our database , with the most stores launched in 2025 (58,813 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 17.5%

58,813 active stores

2024 11.8%

39,589 active stores

2023 6.5%

21,699 active stores

2022 5.4%

18,102 active stores

2021 7.4%

24,885 active stores

2020 8.5%

28,462 active stores

2019 5.5%

18,622 active stores

2018 5.6%

18,925 active stores

2017 4.5%

15,266 active stores

2016 2.9%

9,751 active stores

2015 2.7%

8,951 active stores

2014 2.6%

8,700 active stores

2013 3.2%

10,594 active stores

2012 1.9%

6,434 active stores

2011 2.0%

6,564 active stores

Distribution by Launch Year

Active stores in MailChimp by original launch year (November 2025)
Active stores in MailChimp by launch year
Launch Year Active Stores Percentage
2025 58813 17.51%
2024 39589 11.79%
2023 21699 6.46%
2022 18102 5.39%
2021 24885 7.41%
2020 28462 8.47%
2019 18622 5.54%
2018 18925 5.63%
2017 15266 4.54%
2016 9751 2.90%
2015 8951 2.66%
2014 8700 2.59%
2013 10594 3.15%
2012 6434 1.92%
2011 6564 1.95%
2010 5511 1.64%
2009 4855 1.45%
2008 4077 1.21%
2007 3664 1.09%
2006 2684 0.80%
2005 2294 0.68%
2004 3092 0.92%
2003 2591 0.77%
2002 2309 0.69%
2001 2863 0.85%
2000 2239 0.67%
1999 1912 0.57%
1998 1225 0.36%
1997 686 0.20%
1996 459 0.14%
1995 89 0.03%

Social Media Usage

Facebook leads with 29.5% among stores with at least one detectable social profile (211,728 stores) , followed by Instagram (26.4%) and Twitter (10.6%) .

Base: 403,333 stores with any detectable social profile (71.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.5%

211,728 stores

Instagram 26.4%

189,320 stores

Twitter 10.6%

76,224 stores

YouTube 9.0%

64,845 stores

Pinterest 8.0%

57,387 stores

LinkedIn 6.7%

48,331 stores

X 3.5%

25,441 stores

TikTok 3.2%

23,232 stores

WhatsApp 2.4%

17,476 stores

Dribbble 0.5%

3,488 stores

Visual Distribution

Distribution of social media platforms in MailChimp (November 2025)
Distribution of social media platforms in MailChimp e-commerce stores
Social Platform Store Count Market Share
Facebook 211728 29.51%
Instagram 189320 26.39%
Twitter 76224 10.62%
YouTube 64845 9.04%
Pinterest 57387 8.00%
LinkedIn 48331 6.74%
X 25441 3.55%
TikTok 23232 3.24%
WhatsApp 17476 2.44%
Dribbble 3488 0.49%

Geographic Distribution

United States leads with 30.4% (66,269 AI-verified stores) , followed by United Kingdom (10.4%) and India (6.9%) .

Base: 218,000 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

66,269 AI-verified stores

22,713 AI-verified stores

India 6.9%

14,937 AI-verified stores

Italy 5.1%

11,209 AI-verified stores

10,612 AI-verified stores

Spain 4.7%

10,212 AI-verified stores

Iran 4.3%

9,433 AI-verified stores

8,492 AI-verified stores

8,483 AI-verified stores

7,996 AI-verified stores

Visual Distribution

Geographic distribution of stores using MailChimp (November 2025)
Geographic distribution of stores using MailChimp
Country AI-Verified Store Count Market Share
United States 66269 30.40%
United Kingdom 22713 10.42%
India 14937 6.85%
Italy 11209 5.14%
Australia 10612 4.87%
Spain 10212 4.68%
Iran 9433 4.33%
Canada 8492 3.90%
Netherlands 8483 3.89%
France 7996 3.67%
Vietnam 6140 2.82%
Germany 6021 2.76%
South Africa 5763 2.64%
Greece 5352 2.46%
Turkey 5064 2.32%
Brazil 4282 1.96%
Pakistan 4071 1.87%
Mexico 3954 1.81%
Romania 3590 1.65%
Chile 3407 1.56%

Dataset Coverage

Field Rows count Coverage
Website 565.2k 100.00%
Emails 358.1k 63.35%
Phones 141.7k 25.07%
Ecommerce platform 564.0k 99.78%
Couriers 81.3k 14.38%
Payment Providers 110.1k 19.49%
Categories 362.5k 64.14%
Social Media 403.3k 71.36%

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Frequently Asked Questions

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Our database covers over 342.9k MailChimp physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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