MailChimp Technology Adoption in E-commerce
Discover 342.9k e-commerce stores using MailChimp. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 77.2% of stores with physical delivery (263,455 stores) , followed by Shopify (10.0%) and Custom (8.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
263,455 stores
34,139 stores
27,209 stores
6,273 stores
5,401 stores
1,250 stores
1,046 stores
939 stores
312 stores
311 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 263455 | 77.24% |
| Shopify | 34139 | 10.01% |
| Custom | 27209 | 7.98% |
| BigCommerce | 6273 | 1.84% |
| Magento | 5401 | 1.58% |
| Big Cartel | 1250 | 0.37% |
| PrestaShop | 1046 | 0.31% |
| Jumpseller | 939 | 0.28% |
| OpenCart | 312 | 0.09% |
| Squarespace Commerce | 311 | 0.09% |
| WooCommerce, EasyDigitalDownloads | 240 | 0.07% |
| Zen Cart | 187 | 0.05% |
| Lightspeed eCom | 126 | 0.04% |
| DanDomain Webshop | 102 | 0.03% |
| 1C-Bitrix | 101 | 0.03% |
All Stores Distribution
WooCommerce holds 83.2% share of all MailChimp e-commerce stores (464,652) , with Shopify at 8.0% and Custom at 4.9% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
464,652 stores
44,413 stores
27,209 stores
7,231 stores
6,649 stores
1,531 stores
1,350 stores
1,037 stores
437 stores
2,544 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 464652 | 83.21% |
| Shopify | 44413 | 7.95% |
| Custom | 27209 | 4.87% |
| BigCommerce | 7231 | 1.29% |
| Magento | 6649 | 1.19% |
| Big Cartel | 1531 | 0.27% |
| PrestaShop | 1350 | 0.24% |
| Jumpseller | 1037 | 0.19% |
| OpenCart | 437 | 0.08% |
| Squarespace Commerce | 2544 | 0.46% |
| WooCommerce, EasyDigitalDownloads | 537 | 0.10% |
| Zen Cart | 295 | 0.05% |
| Lightspeed eCom | 177 | 0.03% |
| DanDomain Webshop | 133 | 0.02% |
| 1C-Bitrix | 194 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 21.2% of all stores (56,763 stores) , followed by Health & Beauty (16.1%) and Food & Beverages (12.3%) .
Top 10 Categories
56,763 stores
43,075 stores
32,911 stores
24,178 stores
16,984 stores
14,661 stores
14,086 stores
11,820 stores
10,380 stores
9,415 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 56763 | 21.18% |
| Health & Beauty | 43075 | 16.08% |
| Food & Beverages | 32911 | 12.28% |
| Electronics & Technology | 24178 | 9.02% |
| Furniture & Home Decor | 16984 | 6.34% |
| Home & Garden | 14661 | 5.47% |
| Jewelry & Watches | 14086 | 5.26% |
| Arts & Entertainment | 11820 | 4.41% |
| Vehicles & Parts | 10380 | 3.87% |
| Sporting Goods & Outdoor Gear | 9415 | 3.51% |
| Gifts & Special Occasions | 7672 | 2.86% |
| Business & Industrial | 7277 | 2.72% |
| Tools & Hardware | 6808 | 2.54% |
| Books & Media | 6529 | 2.44% |
| Pets & Pet Supplies | 5386 | 2.01% |
Payment Providers Distribution
PayPal leads with 28.6% among AI-verified physical stores (39,713 stores) , followed by MasterCard (15.4%) and American Express (14.1%) .
Base: 110,146 AI-verified physical stores with detectable payment providers (19.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
39,713 stores
21,304 stores
19,522 stores
19,478 stores
7,425 stores
6,499 stores
5,764 stores
4,161 stores
3,826 stores
2,413 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 39713 | 28.63% |
| MasterCard | 21304 | 15.36% |
| American Express | 19522 | 14.08% |
| Stripe Connect | 19478 | 14.04% |
| Klarna | 7425 | 5.35% |
| VISA | 6499 | 4.69% |
| Apple Pay | 5764 | 4.16% |
| Google Pay | 4161 | 3.00% |
| Bolt | 3826 | 2.76% |
| JCB | 2413 | 1.74% |
| Bancontact | 2088 | 1.51% |
| Paddle | 1741 | 1.26% |
| Mollie | 1733 | 1.25% |
| iDEAL | 1631 | 1.18% |
| BitCoin | 1392 | 1.00% |
Shipping Carriers Distribution
UPS leads with 20.6% among AI-verified physical stores (18,679 stores) , followed by USPS (18.1%) and DHL (14.3%) .
Base: 81,268 AI-verified physical stores with detectable shipping carriers (14.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
18,679 stores
16,403 stores
12,900 stores
10,943 stores
5,747 stores
5,246 stores
4,183 stores
2,779 stores
2,759 stores
2,469 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 18679 | 20.64% |
| USPS | 16403 | 18.13% |
| DHL | 12900 | 14.25% |
| FedEx | 10943 | 12.09% |
| DPD | 5747 | 6.35% |
| Royal Mail | 5246 | 5.80% |
| GLS | 4183 | 4.62% |
| 4PX | 2779 | 3.07% |
| Australia Post | 2759 | 3.05% |
| PostNL | 2469 | 2.73% |
| TNT | 1950 | 2.15% |
| Hermes | 1910 | 2.11% |
| Correos | 1583 | 1.75% |
| Estes | 1487 | 1.64% |
| Canada Post | 1460 | 1.61% |
Store Launch Timeline
Over the past 12 months, 66,336 new stores were launched in MailChimp , with the highest activity in 2025-10 (5,908 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,908 stores launched
6,740 stores launched
6,558 stores launched
6,460 stores launched
5,728 stores launched
5,707 stores launched
5,547 stores launched
6,013 stores launched
4,861 stores launched
5,181 stores launched
5,113 stores launched
2,520 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 5908 | 8.91% |
| 2025-09 | 6740 | 10.16% |
| 2025-08 | 6558 | 9.89% |
| 2025-07 | 6460 | 9.74% |
| 2025-06 | 5728 | 8.63% |
| 2025-05 | 5707 | 8.60% |
| 2025-04 | 5547 | 8.36% |
| 2025-03 | 6013 | 9.06% |
| 2025-02 | 4861 | 7.33% |
| 2025-01 | 5181 | 7.81% |
| 2024-12 | 5113 | 7.71% |
| 2024-11 | 2520 | 3.80% |
Active Stores by Launch Year
Currently, 335,907 active stores in MailChimp are tracked in our database , with the most stores launched in 2025 (58,813 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
58,813 active stores
39,589 active stores
21,699 active stores
18,102 active stores
24,885 active stores
28,462 active stores
18,622 active stores
18,925 active stores
15,266 active stores
9,751 active stores
8,951 active stores
8,700 active stores
10,594 active stores
6,434 active stores
6,564 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 58813 | 17.51% |
| 2024 | 39589 | 11.79% |
| 2023 | 21699 | 6.46% |
| 2022 | 18102 | 5.39% |
| 2021 | 24885 | 7.41% |
| 2020 | 28462 | 8.47% |
| 2019 | 18622 | 5.54% |
| 2018 | 18925 | 5.63% |
| 2017 | 15266 | 4.54% |
| 2016 | 9751 | 2.90% |
| 2015 | 8951 | 2.66% |
| 2014 | 8700 | 2.59% |
| 2013 | 10594 | 3.15% |
| 2012 | 6434 | 1.92% |
| 2011 | 6564 | 1.95% |
| 2010 | 5511 | 1.64% |
| 2009 | 4855 | 1.45% |
| 2008 | 4077 | 1.21% |
| 2007 | 3664 | 1.09% |
| 2006 | 2684 | 0.80% |
| 2005 | 2294 | 0.68% |
| 2004 | 3092 | 0.92% |
| 2003 | 2591 | 0.77% |
| 2002 | 2309 | 0.69% |
| 2001 | 2863 | 0.85% |
| 2000 | 2239 | 0.67% |
| 1999 | 1912 | 0.57% |
| 1998 | 1225 | 0.36% |
| 1997 | 686 | 0.20% |
| 1996 | 459 | 0.14% |
| 1995 | 89 | 0.03% |
Geographic Distribution
United States leads with 30.4% (66,269 AI-verified stores) , followed by United Kingdom (10.4%) and India (6.9%) .
Base: 218,000 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
66,269 AI-verified stores
22,713 AI-verified stores
14,937 AI-verified stores
11,209 AI-verified stores
10,612 AI-verified stores
10,212 AI-verified stores
9,433 AI-verified stores
8,492 AI-verified stores
8,483 AI-verified stores
7,996 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 66269 | 30.40% |
| United Kingdom | 22713 | 10.42% |
| India | 14937 | 6.85% |
| Italy | 11209 | 5.14% |
| Australia | 10612 | 4.87% |
| Spain | 10212 | 4.68% |
| Iran | 9433 | 4.33% |
| Canada | 8492 | 3.90% |
| Netherlands | 8483 | 3.89% |
| France | 7996 | 3.67% |
| Vietnam | 6140 | 2.82% |
| Germany | 6021 | 2.76% |
| South Africa | 5763 | 2.64% |
| Greece | 5352 | 2.46% |
| Turkey | 5064 | 2.32% |
| Brazil | 4282 | 1.96% |
| Pakistan | 4071 | 1.87% |
| Mexico | 3954 | 1.81% |
| Romania | 3590 | 1.65% |
| Chile | 3407 | 1.56% |
Featured Stores
Discover the strongest performers and newest entrants in MailChimp's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
WooCommerce
WooCommerce
WooCommerce — Vehicles & Parts
WooCommerce — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 565.2k | 100.00% |
| Emails | 358.1k | 63.35% |
| Phones | 141.7k | 25.07% |
| Ecommerce platform | 564.0k | 99.78% |
| Couriers | 81.3k | 14.38% |
| Payment Providers | 110.1k | 19.49% |
| Categories | 362.5k | 64.14% |
| Social Media | 403.3k | 71.36% |
Starter Package
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Maximize Your ROI
Use our detailed MailChimp E-commerce Database to:
Gain actionable insights into 342.9k physical stores in MailChimp.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at MailChimp online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the MailChimp E-commerce Database?
-
Our database covers over 342.9k MailChimp physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.5% among stores with at least one detectable social profile (211,728 stores) , followed by Instagram (26.4%) and Twitter (10.6%) .
Base: 403,333 stores with any detectable social profile (71.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
211,728 stores
189,320 stores
76,224 stores
64,845 stores
57,387 stores
48,331 stores
25,441 stores
23,232 stores
17,476 stores
3,488 stores
Visual Distribution