MailChimp Technology Adoption in E-commerce
Discover 375.4k e-commerce stores using MailChimp. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 78.1% of stores with physical delivery (291,438 stores) , followed by Shopify (9.8%) and Custom (7.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
291,438 stores
36,460 stores
28,140 stores
6,542 stores
5,917 stores
1,283 stores
1,189 stores
945 stores
342 stores
333 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 291438 | 78.06% |
| Shopify | 36460 | 9.77% |
| Custom | 28140 | 7.54% |
| BigCommerce | 6542 | 1.75% |
| Magento | 5917 | 1.58% |
| Big Cartel | 1283 | 0.34% |
| PrestaShop | 1189 | 0.32% |
| Jumpseller | 945 | 0.25% |
| OpenCart | 342 | 0.09% |
| Squarespace Commerce | 333 | 0.09% |
| Zen Cart | 221 | 0.06% |
| WooCommerce, EasyDigitalDownloads | 170 | 0.05% |
| EasyDigitalDownloads, WooCommerce | 156 | 0.04% |
| Lightspeed eCom | 132 | 0.04% |
| 1C-Bitrix | 104 | 0.03% |
All Stores Distribution
WooCommerce holds 84.1% share of all MailChimp e-commerce stores (486,468) , with Shopify at 7.3% and Custom at 4.9% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
486,468 stores
42,041 stores
28,140 stores
7,180 stores
6,822 stores
1,484 stores
1,307 stores
1,002 stores
437 stores
1,808 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 486468 | 84.12% |
| Shopify | 42041 | 7.27% |
| Custom | 28140 | 4.87% |
| BigCommerce | 7180 | 1.24% |
| Magento | 6822 | 1.18% |
| Big Cartel | 1484 | 0.26% |
| PrestaShop | 1307 | 0.23% |
| Jumpseller | 1002 | 0.17% |
| OpenCart | 437 | 0.08% |
| Squarespace Commerce | 1808 | 0.31% |
| Zen Cart | 287 | 0.05% |
| WooCommerce, EasyDigitalDownloads | 479 | 0.08% |
| EasyDigitalDownloads, WooCommerce | 497 | 0.09% |
| Lightspeed eCom | 144 | 0.02% |
| 1C-Bitrix | 179 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 21.7% of all stores (63,162 stores) , followed by Health & Beauty (16.0%) and Food & Beverages (12.1%) .
Top 10 Categories
63,162 stores
46,463 stores
35,293 stores
26,462 stores
18,308 stores
15,731 stores
15,168 stores
12,508 stores
11,313 stores
10,117 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 63162 | 21.74% |
| Health & Beauty | 46463 | 15.99% |
| Food & Beverages | 35293 | 12.15% |
| Electronics & Technology | 26462 | 9.11% |
| Furniture & Home Decor | 18308 | 6.30% |
| Home & Garden | 15731 | 5.41% |
| Jewelry & Watches | 15168 | 5.22% |
| Arts & Entertainment | 12508 | 4.30% |
| Vehicles & Parts | 11313 | 3.89% |
| Sporting Goods & Outdoor Gear | 10117 | 3.48% |
| Gifts & Special Occasions | 8307 | 2.86% |
| Business & Industrial | 7772 | 2.67% |
| Tools & Hardware | 7391 | 2.54% |
| Books & Media | 6850 | 2.36% |
| Pets & Pet Supplies | 5743 | 1.98% |
Payment Providers Distribution
PayPal leads with 28.3% among AI-verified physical stores (42,236 stores) , followed by MasterCard (15.1%) and Stripe Connect (14.4%) .
Base: 116,635 AI-verified physical stores with detectable payment providers (20.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
42,236 stores
22,561 stores
21,544 stores
21,049 stores
7,918 stores
6,990 stores
6,403 stores
4,601 stores
4,265 stores
2,589 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 42236 | 28.27% |
| MasterCard | 22561 | 15.10% |
| Stripe Connect | 21544 | 14.42% |
| American Express | 21049 | 14.09% |
| Klarna | 7918 | 5.30% |
| VISA | 6990 | 4.68% |
| Apple Pay | 6403 | 4.29% |
| Google Pay | 4601 | 3.08% |
| Bolt | 4265 | 2.86% |
| JCB | 2589 | 1.73% |
| Bancontact | 2217 | 1.48% |
| Paddle | 1930 | 1.29% |
| Mollie | 1838 | 1.23% |
| iDEAL | 1749 | 1.17% |
| BitCoin | 1492 | 1.00% |
Shipping Carriers Distribution
UPS leads with 20.5% among AI-verified physical stores (20,011 stores) , followed by USPS (18.0%) and DHL (14.4%) .
Base: 85,071 AI-verified physical stores with detectable shipping carriers (14.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
20,011 stores
17,553 stores
14,051 stores
12,025 stores
6,144 stores
5,627 stores
4,517 stores
2,999 stores
2,929 stores
2,626 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 20011 | 20.52% |
| USPS | 17553 | 18.00% |
| DHL | 14051 | 14.41% |
| FedEx | 12025 | 12.33% |
| DPD | 6144 | 6.30% |
| Royal Mail | 5627 | 5.77% |
| GLS | 4517 | 4.63% |
| 4PX | 2999 | 3.08% |
| Australia Post | 2929 | 3.00% |
| PostNL | 2626 | 2.69% |
| TNT | 2157 | 2.21% |
| Hermes | 2045 | 2.10% |
| Correos | 1702 | 1.75% |
| Estes | 1622 | 1.66% |
| Canada Post | 1506 | 1.54% |
Store Launch Timeline
Over the past 12 months, 71,933 new stores were launched in MailChimp , with the highest activity in 2025-11 (5,413 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,413 stores launched
5,537 stores launched
6,479 stores launched
6,164 stores launched
6,695 stores launched
6,358 stores launched
6,698 stores launched
7,119 stores launched
7,197 stores launched
5,222 stores launched
5,992 stores launched
3,059 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 5413 | 7.53% |
| 2025-10 | 5537 | 7.70% |
| 2025-09 | 6479 | 9.01% |
| 2025-08 | 6164 | 8.57% |
| 2025-07 | 6695 | 9.31% |
| 2025-06 | 6358 | 8.84% |
| 2025-05 | 6698 | 9.31% |
| 2025-04 | 7119 | 9.90% |
| 2025-03 | 7197 | 10.01% |
| 2025-02 | 5222 | 7.26% |
| 2025-01 | 5992 | 8.33% |
| 2024-12 | 3059 | 4.25% |
Active Stores by Launch Year
Currently, 367,906 active stores in MailChimp are tracked in our database , with the most stores launched in 2025 (68,925 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
68,925 active stores
43,311 active stores
23,944 active stores
19,933 active stores
27,244 active stores
31,108 active stores
20,568 active stores
20,775 active stores
16,953 active stores
10,147 active stores
9,387 active stores
9,171 active stores
11,058 active stores
6,747 active stores
6,829 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 68925 | 18.73% |
| 2024 | 43311 | 11.77% |
| 2023 | 23944 | 6.51% |
| 2022 | 19933 | 5.42% |
| 2021 | 27244 | 7.41% |
| 2020 | 31108 | 8.46% |
| 2019 | 20568 | 5.59% |
| 2018 | 20775 | 5.65% |
| 2017 | 16953 | 4.61% |
| 2016 | 10147 | 2.76% |
| 2015 | 9387 | 2.55% |
| 2014 | 9171 | 2.49% |
| 2013 | 11058 | 3.01% |
| 2012 | 6747 | 1.83% |
| 2011 | 6829 | 1.86% |
| 2010 | 5719 | 1.55% |
| 2009 | 5046 | 1.37% |
| 2008 | 4216 | 1.15% |
| 2007 | 3765 | 1.02% |
| 2006 | 2805 | 0.76% |
| 2005 | 2389 | 0.65% |
| 2004 | 3195 | 0.87% |
| 2003 | 2686 | 0.73% |
| 2002 | 2323 | 0.63% |
| 2001 | 2881 | 0.78% |
| 2000 | 2324 | 0.63% |
| 1999 | 1962 | 0.53% |
| 1998 | 1259 | 0.34% |
| 1997 | 687 | 0.19% |
| 1996 | 460 | 0.13% |
| 1995 | 89 | 0.02% |
Geographic Distribution
United States leads with 30.5% (71,576 AI-verified stores) , followed by United Kingdom (10.5%) and India (6.9%) .
Base: 234,525 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
71,576 AI-verified stores
24,529 AI-verified stores
16,112 AI-verified stores
11,828 AI-verified stores
11,234 AI-verified stores
10,866 AI-verified stores
9,808 AI-verified stores
9,150 AI-verified stores
9,023 AI-verified stores
8,350 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 71576 | 30.52% |
| United Kingdom | 24529 | 10.46% |
| India | 16112 | 6.87% |
| Italy | 11828 | 5.04% |
| Australia | 11234 | 4.79% |
| Spain | 10866 | 4.63% |
| Iran | 9808 | 4.18% |
| Canada | 9150 | 3.90% |
| Netherlands | 9023 | 3.85% |
| France | 8350 | 3.56% |
| Vietnam | 6531 | 2.78% |
| Germany | 6530 | 2.78% |
| South Africa | 6388 | 2.72% |
| Greece | 5922 | 2.53% |
| Turkey | 5754 | 2.45% |
| Brazil | 4621 | 1.97% |
| Pakistan | 4240 | 1.81% |
| Romania | 4236 | 1.81% |
| Mexico | 4205 | 1.79% |
| Chile | 3622 | 1.54% |
Featured Stores
Discover the strongest performers and newest entrants in MailChimp's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Gifts & Special Occasions
WooCommerce — Electronics & Technology
WooCommerce — Health & Beauty
WooCommerce — Business & Industrial
Shopify — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 583.5k | 100.00% |
| Emails | 376.5k | 64.52% |
| Phones | 146.8k | 25.16% |
| Ecommerce platform | 582.6k | 99.85% |
| Couriers | 85.1k | 14.58% |
| Payment Providers | 116.6k | 19.99% |
| Categories | 396.4k | 67.93% |
| Social Media | 424.8k | 72.81% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed MailChimp E-commerce Database to:
Gain actionable insights into 375.4k physical stores in MailChimp.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at MailChimp online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the MailChimp E-commerce Database?
-
Our database covers over 375.4k MailChimp physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.5% among stores with at least one detectable social profile (236,350 stores) , followed by Instagram (26.1%) and Twitter (10.5%) .
Base: 424,808 stores with any detectable social profile (72.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
236,350 stores
209,510 stores
83,876 stores
72,681 stores
63,681 stores
55,160 stores
31,755 stores
26,851 stores
18,711 stores
3,910 stores
Visual Distribution