MailChimp Technology Adoption in E-commerce
Discover 340.1k e-commerce stores using MailChimp. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 76.5% of stores with physical delivery (258,771 stores) , followed by Shopify (9.9%) and Custom (8.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
258,771 stores
33,572 stores
29,935 stores
6,222 stores
5,273 stores
1,244 stores
1,012 stores
944 stores
310 stores
310 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 258771 | 76.48% |
| Shopify | 33572 | 9.92% |
| Custom | 29935 | 8.85% |
| BigCommerce | 6222 | 1.84% |
| Magento | 5273 | 1.56% |
| Big Cartel | 1244 | 0.37% |
| PrestaShop | 1012 | 0.30% |
| Jumpseller | 944 | 0.28% |
| OpenCart | 310 | 0.09% |
| Squarespace Commerce | 310 | 0.09% |
| WooCommerce, EasyDigitalDownloads | 236 | 0.07% |
| Zen Cart | 185 | 0.05% |
| Lightspeed eCom | 125 | 0.04% |
| DanDomain Webshop | 102 | 0.03% |
| 1C-Bitrix | 101 | 0.03% |
All Stores Distribution
WooCommerce holds 82.8% share of all MailChimp e-commerce stores (460,812) , with Shopify at 7.9% and Custom at 5.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
460,812 stores
43,941 stores
29,935 stores
7,196 stores
6,512 stores
1,519 stores
1,315 stores
1,045 stores
436 stores
2,527 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 460812 | 82.80% |
| Shopify | 43941 | 7.90% |
| Custom | 29935 | 5.38% |
| BigCommerce | 7196 | 1.29% |
| Magento | 6512 | 1.17% |
| Big Cartel | 1519 | 0.27% |
| PrestaShop | 1315 | 0.24% |
| Jumpseller | 1045 | 0.19% |
| OpenCart | 436 | 0.08% |
| Squarespace Commerce | 2527 | 0.45% |
| WooCommerce, EasyDigitalDownloads | 532 | 0.10% |
| Zen Cart | 292 | 0.05% |
| Lightspeed eCom | 176 | 0.03% |
| DanDomain Webshop | 133 | 0.02% |
| 1C-Bitrix | 194 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 21.2% of all stores (56,250 stores) , followed by Health & Beauty (16.0%) and Food & Beverages (12.3%) .
Top 10 Categories
56,250 stores
42,603 stores
32,667 stores
23,860 stores
16,807 stores
14,569 stores
13,904 stores
11,920 stores
10,372 stores
9,340 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 56250 | 21.17% |
| Health & Beauty | 42603 | 16.03% |
| Food & Beverages | 32667 | 12.29% |
| Electronics & Technology | 23860 | 8.98% |
| Furniture & Home Decor | 16807 | 6.32% |
| Home & Garden | 14569 | 5.48% |
| Jewelry & Watches | 13904 | 5.23% |
| Arts & Entertainment | 11920 | 4.49% |
| Vehicles & Parts | 10372 | 3.90% |
| Sporting Goods & Outdoor Gear | 9340 | 3.51% |
| Gifts & Special Occasions | 7618 | 2.87% |
| Business & Industrial | 7238 | 2.72% |
| Tools & Hardware | 6720 | 2.53% |
| Books & Media | 6526 | 2.46% |
| Pets & Pet Supplies | 5366 | 2.02% |
Payment Providers Distribution
PayPal leads with 28.7% among AI-verified physical stores (39,669 stores) , followed by MasterCard (15.3%) and American Express (14.1%) .
Base: 110,085 AI-verified physical stores with detectable payment providers (19.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
39,669 stores
21,211 stores
19,511 stores
19,498 stores
7,400 stores
6,472 stores
5,733 stores
4,136 stores
3,820 stores
2,423 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 39669 | 28.66% |
| MasterCard | 21211 | 15.33% |
| American Express | 19511 | 14.10% |
| Stripe Connect | 19498 | 14.09% |
| Klarna | 7400 | 5.35% |
| VISA | 6472 | 4.68% |
| Apple Pay | 5733 | 4.14% |
| Google Pay | 4136 | 2.99% |
| Bolt | 3820 | 2.76% |
| JCB | 2423 | 1.75% |
| Bancontact | 2070 | 1.50% |
| Paddle | 1736 | 1.25% |
| Mollie | 1714 | 1.24% |
| iDEAL | 1613 | 1.17% |
| BitCoin | 1384 | 1.00% |
Shipping Carriers Distribution
UPS leads with 20.6% among AI-verified physical stores (18,683 stores) , followed by USPS (18.2%) and DHL (14.2%) .
Base: 81,401 AI-verified physical stores with detectable shipping carriers (14.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
18,683 stores
16,533 stores
12,889 stores
10,999 stores
5,721 stores
5,220 stores
4,194 stores
2,792 stores
2,745 stores
2,443 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 18683 | 20.62% |
| USPS | 16533 | 18.25% |
| DHL | 12889 | 14.23% |
| FedEx | 10999 | 12.14% |
| DPD | 5721 | 6.31% |
| Royal Mail | 5220 | 5.76% |
| GLS | 4194 | 4.63% |
| 4PX | 2792 | 3.08% |
| Australia Post | 2745 | 3.03% |
| PostNL | 2443 | 2.70% |
| TNT | 1949 | 2.15% |
| Hermes | 1908 | 2.11% |
| Correos | 1586 | 1.75% |
| Estes | 1479 | 1.63% |
| Canada Post | 1463 | 1.61% |
Store Launch Timeline
Over the past 12 months, 66,383 new stores were launched in MailChimp , with the highest activity in 2025-10 (5,862 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,862 stores launched
6,767 stores launched
6,514 stores launched
6,364 stores launched
5,691 stores launched
5,636 stores launched
5,478 stores launched
5,885 stores launched
4,760 stores launched
5,108 stores launched
5,041 stores launched
3,277 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 5862 | 8.83% |
| 2025-09 | 6767 | 10.19% |
| 2025-08 | 6514 | 9.81% |
| 2025-07 | 6364 | 9.59% |
| 2025-06 | 5691 | 8.57% |
| 2025-05 | 5636 | 8.49% |
| 2025-04 | 5478 | 8.25% |
| 2025-03 | 5885 | 8.87% |
| 2025-02 | 4760 | 7.17% |
| 2025-01 | 5108 | 7.69% |
| 2024-12 | 5041 | 7.59% |
| 2024-11 | 3277 | 4.94% |
Active Stores by Launch Year
Currently, 333,186 active stores in MailChimp are tracked in our database , with the most stores launched in 2025 (58,165 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
58,165 active stores
39,351 active stores
21,406 active stores
17,841 active stores
24,650 active stores
28,146 active stores
18,452 active stores
18,801 active stores
15,152 active stores
9,744 active stores
8,909 active stores
8,674 active stores
10,553 active stores
6,405 active stores
6,546 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 58165 | 17.46% |
| 2024 | 39351 | 11.81% |
| 2023 | 21406 | 6.42% |
| 2022 | 17841 | 5.35% |
| 2021 | 24650 | 7.40% |
| 2020 | 28146 | 8.45% |
| 2019 | 18452 | 5.54% |
| 2018 | 18801 | 5.64% |
| 2017 | 15152 | 4.55% |
| 2016 | 9744 | 2.92% |
| 2015 | 8909 | 2.67% |
| 2014 | 8674 | 2.60% |
| 2013 | 10553 | 3.17% |
| 2012 | 6405 | 1.92% |
| 2011 | 6546 | 1.96% |
| 2010 | 5495 | 1.65% |
| 2009 | 4811 | 1.44% |
| 2008 | 4055 | 1.22% |
| 2007 | 3625 | 1.09% |
| 2006 | 2685 | 0.81% |
| 2005 | 2291 | 0.69% |
| 2004 | 3090 | 0.93% |
| 2003 | 2582 | 0.77% |
| 2002 | 2304 | 0.69% |
| 2001 | 2846 | 0.85% |
| 2000 | 2240 | 0.67% |
| 1999 | 1902 | 0.57% |
| 1998 | 1219 | 0.37% |
| 1997 | 688 | 0.21% |
| 1996 | 467 | 0.14% |
| 1995 | 91 | 0.03% |
Geographic Distribution
United States leads with 30.5% (66,129 AI-verified stores) , followed by United Kingdom (10.4%) and India (6.8%) .
Base: 216,593 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
66,129 AI-verified stores
22,487 AI-verified stores
14,806 AI-verified stores
11,155 AI-verified stores
10,530 AI-verified stores
10,229 AI-verified stores
9,160 AI-verified stores
8,475 AI-verified stores
8,363 AI-verified stores
7,979 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 66129 | 30.53% |
| United Kingdom | 22487 | 10.38% |
| India | 14806 | 6.84% |
| Italy | 11155 | 5.15% |
| Australia | 10530 | 4.86% |
| Spain | 10229 | 4.72% |
| Iran | 9160 | 4.23% |
| Canada | 8475 | 3.91% |
| Netherlands | 8363 | 3.86% |
| France | 7979 | 3.68% |
| Vietnam | 6096 | 2.81% |
| Germany | 6001 | 2.77% |
| South Africa | 5670 | 2.62% |
| Greece | 5267 | 2.43% |
| Turkey | 5037 | 2.33% |
| Brazil | 4267 | 1.97% |
| Pakistan | 4068 | 1.88% |
| Mexico | 3943 | 1.82% |
| Romania | 3523 | 1.63% |
| Chile | 3408 | 1.57% |
Featured Stores
Discover the strongest performers and newest entrants in MailChimp's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
WooCommerce
WooCommerce
WooCommerce — Vehicles & Parts
WooCommerce — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 563.4k | 100.00% |
| Emails | 358.8k | 63.69% |
| Phones | 141.0k | 25.03% |
| Ecommerce platform | 562.1k | 99.78% |
| Couriers | 81.4k | 14.45% |
| Payment Providers | 110.1k | 19.54% |
| Categories | 360.3k | 63.96% |
| Social Media | 400.8k | 71.15% |
Starter Package
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Get instant access to our database
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Maximize Your ROI
Use our detailed MailChimp E-commerce Database to:
Gain actionable insights into 340.1k physical stores in MailChimp.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at MailChimp online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the MailChimp E-commerce Database?
-
Our database covers over 340.1k MailChimp physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.5% among stores with at least one detectable social profile (209,219 stores) , followed by Instagram (26.4%) and Twitter (10.7%) .
Base: 400,849 stores with any detectable social profile (71.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
209,219 stores
186,913 stores
75,948 stores
63,995 stores
56,667 stores
47,663 stores
24,933 stores
22,593 stores
17,220 stores
3,509 stores
Visual Distribution