Linkedin Ads Technology Adoption in E-commerce
Discover 7.6k verified e-commerce stores using Linkedin Ads. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 23.4k domains. 7.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
7.6k verified active stores out of 23.4k detected · 32.3% verification rate
E-commerce Platforms Distribution
Shopify stores with 35.0% of stores with physical delivery (2,643 stores) , followed by Custom (23.0%) and WooCommerce (20.4%) .
Base: 7,558 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,643 stores
1,737 stores
1,542 stores
576 stores
202 stores
125 stores
117 stores
75 stores
73 stores
34 stores
Visual Distribution
2,643 stores
1,737 stores
1,542 stores
576 stores
202 stores
125 stores
117 stores
75 stores
73 stores
34 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2643 | 34.97% |
| Custom | 1737 | 22.98% |
| WooCommerce | 1542 | 20.40% |
| Magento | 576 | 7.62% |
| PrestaShop | 202 | 2.67% |
| BigCommerce | 125 | 1.65% |
| SAP Commerce Cloud | 117 | 1.55% |
| Wix eCommerce | 75 | 0.99% |
| Squarespace Commerce | 73 | 0.97% |
| OpenCart | 34 | 0.45% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 15.0% share of detected Linkedin Ads e-commerce signals (3,502) , with Custom at 7.4% and WooCommerce at 47.8% (June 2026) .
Base: 23,390 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,502 websites
1,737 websites
11,191 websites
804 websites
271 websites
160 websites
195 websites
1,436 websites
2,430 websites
68 websites
Visual Distribution
3,502 websites
1,737 websites
11,191 websites
804 websites
271 websites
160 websites
195 websites
1,436 websites
2,430 websites
68 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 3502 | 14.97% |
| Custom | 1737 | 7.43% |
| WooCommerce | 11191 | 47.85% |
| Magento | 804 | 3.44% |
| PrestaShop | 271 | 1.16% |
| BigCommerce | 160 | 0.68% |
| SAP Commerce Cloud | 195 | 0.83% |
| Wix eCommerce | 1436 | 6.14% |
| Squarespace Commerce | 2430 | 10.39% |
| OpenCart | 68 | 0.29% |
Categories Distribution
Business & Industrial stores with 14.6% of all stores (1,106 stores) , followed by Health & Beauty (10.6%) and Food & Beverages (9.5%) .
Base: 7,558 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,106 stores
802 stores
721 stores
712 stores
649 stores
569 stores
559 stores
556 stores
316 stores
244 stores
Visual Distribution
1,106 stores
802 stores
721 stores
712 stores
649 stores
569 stores
559 stores
556 stores
316 stores
244 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 1106 | 14.63% |
| Health & Beauty | 802 | 10.61% |
| Food & Beverages | 721 | 9.54% |
| Clothing & Accessories | 712 | 9.42% |
| Electronics & Technology | 649 | 8.59% |
| Tools & Hardware | 569 | 7.53% |
| Home & Garden | 559 | 7.40% |
| Sporting Goods & Outdoor Gear | 556 | 7.36% |
| Furniture & Home Decor | 316 | 4.18% |
| Gifts & Special Occasions | 244 | 3.23% |
Payment Providers Distribution
PayPal accounts for 25.5% of displayed detection occurrences (657 occurrences) , followed by MasterCard (15.9%) and American Express (14.6%) .
Base: 2,575 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
657 occurrences
410 occurrences
375 occurrences
280 occurrences
211 occurrences
205 occurrences
162 occurrences
111 occurrences
107 occurrences
57 occurrences
Visual Distribution
657 occurrences
410 occurrences
375 occurrences
280 occurrences
211 occurrences
205 occurrences
162 occurrences
111 occurrences
107 occurrences
57 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 657 | 25.51% |
| MasterCard | 410 | 15.92% |
| American Express | 375 | 14.56% |
| Stripe Connect | 280 | 10.87% |
| VISA | 211 | 8.19% |
| Klarna | 205 | 7.96% |
| Apple Pay | 162 | 6.29% |
| Google Pay | 111 | 4.31% |
| Bolt | 107 | 4.16% |
| SEPA | 57 | 2.21% |
Shipping Carriers Distribution
UPS accounts for 30.4% of displayed detection occurrences (604 occurrences) , followed by DHL (15.9%) and FedEx (15.2%) .
Base: 1,984 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
604 occurrences
315 occurrences
301 occurrences
189 occurrences
185 occurrences
148 occurrences
85 occurrences
59 occurrences
53 occurrences
45 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 604 | 30.44% |
| DHL | 315 | 15.88% |
| FedEx | 301 | 15.17% |
| DPD | 189 | 9.53% |
| USPS | 185 | 9.32% |
| GLS | 148 | 7.46% |
| Royal Mail | 85 | 4.28% |
| Colissimo | 59 | 2.97% |
| TNT | 53 | 2.67% |
| PostNL | 45 | 2.27% |
Store Launch Timeline
Over the past 12 months, 457 new stores were launched in Linkedin Ads , with the highest activity in 2026-05 (22 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
22 stores launched
24 stores launched
41 stores launched
36 stores launched
56 stores launched
27 stores launched
35 stores launched
53 stores launched
53 stores launched
52 stores launched
46 stores launched
12 stores launched
Monthly Trend
4.8% of last 12 months
5.3% of last 12 months
9.0% of last 12 months
7.9% of last 12 months
12.3% of last 12 months
5.9% of last 12 months
7.7% of last 12 months
11.6% of last 12 months
11.6% of last 12 months
11.4% of last 12 months
10.1% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 22 | 4.81% |
| 2026-04 | 24 | 5.25% |
| 2026-03 | 41 | 8.97% |
| 2026-02 | 36 | 7.88% |
| 2026-01 | 56 | 12.25% |
| 2025-12 | 27 | 5.91% |
| 2025-11 | 35 | 7.66% |
| 2025-10 | 53 | 11.60% |
| 2025-09 | 53 | 11.60% |
| 2025-08 | 52 | 11.38% |
| 2025-07 | 46 | 10.07% |
| 2025-06 | 12 | 2.63% |
Active Stores by Launch Year
Currently, 7,488 active stores in Linkedin Ads are tracked in our database , with the most stores launched in 2026 (182 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
182 active stores
503 active stores
532 active stores
446 active stores
425 active stores
525 active stores
529 active stores
386 active stores
472 active stores
403 active stores
243 active stores
220 active stores
209 active stores
255 active stores
187 active stores
Distribution by Launch Year
2.4% of tracked active stores
6.7% of tracked active stores
7.1% of tracked active stores
6.0% of tracked active stores
5.7% of tracked active stores
7.0% of tracked active stores
7.1% of tracked active stores
5.2% of tracked active stores
6.3% of tracked active stores
5.4% of tracked active stores
3.2% of tracked active stores
2.9% of tracked active stores
2.8% of tracked active stores
3.4% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 182 | 2.43% |
| 2025 | 503 | 6.72% |
| 2024 | 532 | 7.10% |
| 2023 | 446 | 5.96% |
| 2022 | 425 | 5.68% |
| 2021 | 525 | 7.01% |
| 2020 | 529 | 7.06% |
| 2019 | 386 | 5.15% |
| 2018 | 472 | 6.30% |
| 2017 | 403 | 5.38% |
| 2016 | 243 | 3.25% |
| 2015 | 220 | 2.94% |
| 2014 | 209 | 2.79% |
| 2013 | 255 | 3.41% |
| 2012 | 187 | 2.50% |
Geographic Distribution
United States stores with 31.2% (2,355 active verified stores) , followed by United Kingdom (9.0%) and Australia (4.7%) .
Base: 7,558 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,355 active verified stores
683 active verified stores
358 active verified stores
310 active verified stores
285 active verified stores
273 active verified stores
273 active verified stores
268 active verified stores
208 active verified stores
150 active verified stores
Visual Distribution
2,355 active verified stores
683 active verified stores
358 active verified stores
310 active verified stores
285 active verified stores
273 active verified stores
273 active verified stores
268 active verified stores
208 active verified stores
150 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2355 | 31.16% |
| United Kingdom | 683 | 9.04% |
| Australia | 358 | 4.74% |
| Germany | 310 | 4.10% |
| India | 285 | 3.77% |
| Netherlands | 273 | 3.61% |
| Canada | 273 | 3.61% |
| France | 268 | 3.55% |
| Italy | 208 | 2.75% |
| Spain | 150 | 1.98% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Business & Industrial
Custom - Electronics & Technology
Custom
Custom - Toys & Games
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
Custom - Food & Beverages
Shopify - Gifts & Special Occasions
Shopify - Health & Beauty
Shopify - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.4k | 100.00% |
| Emails | 12.5k | 53.62% |
| Phones | 11.1k | 47.52% |
| Ecommerce platform | 22.9k | 97.78% |
| Couriers | 2.8k | 12.05% |
| Payment Providers | 3.9k | 16.76% |
| Categories | 7.7k | 32.95% |
| Social Media | 20.3k | 86.99% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Linkedin Ads e-commerce landscape:
Analyze 7.6k verified e-commerce stores on Linkedin Ads - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Linkedin Ads e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Linkedin Ads e-commerce intelligence?
-
We track 7.6k verified Linkedin Ads e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 24.2% of displayed detection occurrences (5,715 occurrences) , followed by Instagram (21.9%) and LinkedIn (15.3%) .
Base: 23,604 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,715 occurrences
5,168 occurrences
3,610 occurrences
3,574 occurrences
2,084 occurrences
1,284 occurrences
1,079 occurrences
609 occurrences
305 occurrences
176 occurrences
Visual Distribution
5,715 occurrences
5,168 occurrences
3,610 occurrences
3,574 occurrences
2,084 occurrences
1,284 occurrences
1,079 occurrences
609 occurrences
305 occurrences
176 occurrences