Joomla Technology Adoption in E-commerce
Discover 29.3k verified e-commerce stores using Joomla. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 49k domains. 29.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
29.3k verified active stores out of 49k detected · 59.8% verification rate
E-commerce Platforms Distribution
VirtueMart stores with 48.7% of stores with physical delivery (14,278 stores) , followed by Custom (28.2%) and JoomShopping (12.5%) .
Base: 29,327 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
14,278 stores
8,266 stores
3,677 stores
2,505 stores
151 stores
68 stores
60 stores
58 stores
40 stores
30 stores
Visual Distribution
14,278 stores
8,266 stores
3,677 stores
2,505 stores
151 stores
68 stores
60 stores
58 stores
40 stores
30 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| VirtueMart | 14278 | 48.69% |
| Custom | 8266 | 28.19% |
| JoomShopping | 3677 | 12.54% |
| HikaShop | 2505 | 8.54% |
| WooCommerce | 151 | 0.51% |
| OpenCart | 68 | 0.23% |
| VirtueMart, Nanoshop | 60 | 0.20% |
| Nanoshop, VirtueMart | 58 | 0.20% |
| VirtueMart, HikaShop | 40 | 0.14% |
| HikaShop, VirtueMart | 30 | 0.10% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
VirtueMart holds 53.9% share of detected Joomla e-commerce signals (26,429) , with Custom at 16.9% and JoomShopping at 9.9% (June 2026) .
Base: 49,006 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
26,429 websites
8,266 websites
4,863 websites
7,423 websites
461 websites
107 websites
104 websites
92 websites
62 websites
46 websites
Visual Distribution
26,429 websites
8,266 websites
4,863 websites
7,423 websites
461 websites
107 websites
104 websites
92 websites
62 websites
46 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| VirtueMart | 26429 | 53.93% |
| Custom | 8266 | 16.87% |
| JoomShopping | 4863 | 9.92% |
| HikaShop | 7423 | 15.15% |
| WooCommerce | 461 | 0.94% |
| OpenCart | 107 | 0.22% |
| VirtueMart, Nanoshop | 104 | 0.21% |
| Nanoshop, VirtueMart | 92 | 0.19% |
| VirtueMart, HikaShop | 62 | 0.13% |
| HikaShop, VirtueMart | 46 | 0.09% |
Categories Distribution
Tools & Hardware stores with 12.7% of all stores (3,727 stores) , followed by Health & Beauty (9.2%) and Home & Garden (9.2%) .
Base: 29,327 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,727 stores
2,693 stores
2,686 stores
2,612 stores
2,281 stores
2,280 stores
1,864 stores
1,819 stores
1,736 stores
1,273 stores
Visual Distribution
3,727 stores
2,693 stores
2,686 stores
2,612 stores
2,281 stores
2,280 stores
1,864 stores
1,819 stores
1,736 stores
1,273 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 3727 | 12.71% |
| Health & Beauty | 2693 | 9.18% |
| Home & Garden | 2686 | 9.16% |
| Food & Beverages | 2612 | 8.91% |
| Clothing & Accessories | 2281 | 7.78% |
| Business & Industrial | 2280 | 7.77% |
| Electronics & Technology | 1864 | 6.36% |
| Sporting Goods & Outdoor Gear | 1819 | 6.20% |
| Vehicles & Parts | 1736 | 5.92% |
| Arts & Entertainment | 1273 | 4.34% |
Payment Providers Distribution
PayPal accounts for 34.3% of displayed detection occurrences (2,539 occurrences) , followed by MasterCard (21.8%) and VISA (15.0%) .
Base: 7,406 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,539 occurrences
1,617 occurrences
1,112 occurrences
592 occurrences
339 occurrences
312 occurrences
294 occurrences
230 occurrences
207 occurrences
164 occurrences
Visual Distribution
2,539 occurrences
1,617 occurrences
1,112 occurrences
592 occurrences
339 occurrences
312 occurrences
294 occurrences
230 occurrences
207 occurrences
164 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2539 | 34.28% |
| MasterCard | 1617 | 21.83% |
| VISA | 1112 | 15.01% |
| American Express | 592 | 7.99% |
| Stripe Connect | 339 | 4.58% |
| Klarna | 312 | 4.21% |
| QIWI | 294 | 3.97% |
| JCB | 230 | 3.11% |
| Bolt | 207 | 2.80% |
| Apple Pay | 164 | 2.21% |
Shipping Carriers Distribution
Почта России accounts for 22.1% of displayed detection occurrences (1,573 occurrences) , followed by СДЭК (22.1%) and DHL (14.9%) .
Base: 7,108 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,573 occurrences
1,568 occurrences
1,058 occurrences
758 occurrences
746 occurrences
496 occurrences
256 occurrences
242 occurrences
241 occurrences
170 occurrences
Visual Distribution
1,573 occurrences
1,568 occurrences
1,058 occurrences
758 occurrences
746 occurrences
496 occurrences
256 occurrences
242 occurrences
241 occurrences
170 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Почта России | 1573 | 22.13% |
| СДЭК | 1568 | 22.06% |
| DHL | 1058 | 14.88% |
| DPD | 758 | 10.66% |
| UPS | 746 | 10.50% |
| GLS | 496 | 6.98% |
| USPS | 256 | 3.60% |
| TNT | 242 | 3.40% |
| FedEx | 241 | 3.39% |
| Royal Mail | 170 | 2.39% |
Store Launch Timeline
Over the past 12 months, 1,622 new stores were launched in Joomla , with the highest activity in 2026-05 (159 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
159 stores launched
136 stores launched
141 stores launched
167 stores launched
99 stores launched
116 stores launched
176 stores launched
139 stores launched
165 stores launched
128 stores launched
141 stores launched
55 stores launched
Monthly Trend
9.8% of last 12 months
8.4% of last 12 months
8.7% of last 12 months
10.3% of last 12 months
6.1% of last 12 months
7.2% of last 12 months
10.9% of last 12 months
8.6% of last 12 months
10.2% of last 12 months
7.9% of last 12 months
8.7% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 159 | 9.80% |
| 2026-04 | 136 | 8.38% |
| 2026-03 | 141 | 8.69% |
| 2026-02 | 167 | 10.30% |
| 2026-01 | 99 | 6.10% |
| 2025-12 | 116 | 7.15% |
| 2025-11 | 176 | 10.85% |
| 2025-10 | 139 | 8.57% |
| 2025-09 | 165 | 10.17% |
| 2025-08 | 128 | 7.89% |
| 2025-07 | 141 | 8.69% |
| 2025-06 | 55 | 3.39% |
Active Stores by Launch Year
Currently, 29,049 active stores in Joomla are tracked in our database , with the most stores launched in 2026 (707 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
707 active stores
1,829 active stores
1,383 active stores
1,212 active stores
1,278 active stores
1,701 active stores
1,845 active stores
2,026 active stores
2,004 active stores
2,115 active stores
1,333 active stores
1,076 active stores
1,141 active stores
1,618 active stores
1,265 active stores
Distribution by Launch Year
2.4% of tracked active stores
6.3% of tracked active stores
4.8% of tracked active stores
4.2% of tracked active stores
4.4% of tracked active stores
5.9% of tracked active stores
6.4% of tracked active stores
7.0% of tracked active stores
6.9% of tracked active stores
7.3% of tracked active stores
4.6% of tracked active stores
3.7% of tracked active stores
3.9% of tracked active stores
5.6% of tracked active stores
4.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 707 | 2.43% |
| 2025 | 1829 | 6.30% |
| 2024 | 1383 | 4.76% |
| 2023 | 1212 | 4.17% |
| 2022 | 1278 | 4.40% |
| 2021 | 1701 | 5.86% |
| 2020 | 1845 | 6.35% |
| 2019 | 2026 | 6.97% |
| 2018 | 2004 | 6.90% |
| 2017 | 2115 | 7.28% |
| 2016 | 1333 | 4.59% |
| 2015 | 1076 | 3.70% |
| 2014 | 1141 | 3.93% |
| 2013 | 1618 | 5.57% |
| 2012 | 1265 | 4.35% |
Geographic Distribution
Russia stores with 28.7% (8,414 active verified stores) , followed by Germany (5.6%) and Ukraine (5.3%) .
Base: 29,327 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
8,414 active verified stores
1,630 active verified stores
1,540 active verified stores
1,377 active verified stores
1,359 active verified stores
1,324 active verified stores
953 active verified stores
804 active verified stores
763 active verified stores
717 active verified stores
Visual Distribution
8,414 active verified stores
1,630 active verified stores
1,540 active verified stores
1,377 active verified stores
1,359 active verified stores
1,324 active verified stores
953 active verified stores
804 active verified stores
763 active verified stores
717 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 8414 | 28.69% |
| Germany | 1630 | 5.56% |
| Ukraine | 1540 | 5.25% |
| Greece | 1377 | 4.70% |
| Italy | 1359 | 4.63% |
| United States | 1324 | 4.51% |
| Hungary | 953 | 3.25% |
| Belarus | 804 | 2.74% |
| Netherlands | 763 | 2.60% |
| Czechia | 717 | 2.44% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
VirtueMart - Electronics & Technology
VirtueMart
Custom - Electronics & Technology
Custom - Clothing & Accessories
VirtueMart - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
VirtueMart - Food & Beverages
Custom - Toys & Games
Custom - Arts & Entertainment
VirtueMart - Electronics & Technology
JoomShopping - Tools & Hardware
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 49k | 100.00% |
| Emails | 22.8k | 46.54% |
| Phones | 31.9k | 65.12% |
| Ecommerce platform | 48.5k | 99.06% |
| Couriers | 8.1k | 16.46% |
| Payment Providers | 7.3k | 14.98% |
| Categories | 29.9k | 61.11% |
| Social Media | 22.2k | 45.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Joomla e-commerce landscape:
Analyze 29.3k verified e-commerce stores on Joomla - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Joomla e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Joomla e-commerce intelligence?
-
We track 29.3k verified Joomla e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 37.3% of displayed detection occurrences (10,342 occurrences) , followed by Instagram (24.8%) and YouTube (12.4%) .
Base: 27,710 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10,342 occurrences
6,881 occurrences
3,428 occurrences
2,845 occurrences
1,207 occurrences
1,185 occurrences
938 occurrences
594 occurrences
194 occurrences
96 occurrences
Visual Distribution
10,342 occurrences
6,881 occurrences
3,428 occurrences
2,845 occurrences
1,207 occurrences
1,185 occurrences
938 occurrences
594 occurrences
194 occurrences
96 occurrences