Google Optimize Technology Adoption in E-commerce
Discover 7k verified e-commerce stores using Google Optimize. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 8.9k domains. 7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
7k verified active stores out of 8.9k detected · 78.6% verification rate
E-commerce Platforms Distribution
Shopify stores with 38.9% of stores with physical delivery (2,713 stores) , followed by Custom (29.6%) and WooCommerce (9.5%) .
Base: 6,983 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,713 stores
2,066 stores
660 stores
172 stores
164 stores
150 stores
145 stores
105 stores
93 stores
44 stores
Visual Distribution
2,713 stores
2,066 stores
660 stores
172 stores
164 stores
150 stores
145 stores
105 stores
93 stores
44 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2713 | 38.85% |
| Custom | 2066 | 29.59% |
| WooCommerce | 660 | 9.45% |
| Magento | 172 | 2.46% |
| Cafe24 | 164 | 2.35% |
| Wix eCommerce | 150 | 2.15% |
| 1C-Bitrix | 145 | 2.08% |
| BigCommerce | 105 | 1.50% |
| PrestaShop | 93 | 1.33% |
| Salesforce Commerce Cloud | 44 | 0.63% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 32.8% share of detected Google Optimize e-commerce signals (2,917) , with Custom at 23.3% and WooCommerce at 18.3% (June 2026) .
Base: 8,885 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,917 websites
2,066 websites
1,622 websites
215 websites
171 websites
326 websites
220 websites
111 websites
103 websites
66 websites
Visual Distribution
2,917 websites
2,066 websites
1,622 websites
215 websites
171 websites
326 websites
220 websites
111 websites
103 websites
66 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 2917 | 32.83% |
| Custom | 2066 | 23.25% |
| WooCommerce | 1622 | 18.26% |
| Magento | 215 | 2.42% |
| Cafe24 | 171 | 1.92% |
| Wix eCommerce | 326 | 3.67% |
| 1C-Bitrix | 220 | 2.48% |
| BigCommerce | 111 | 1.25% |
| PrestaShop | 103 | 1.16% |
| Salesforce Commerce Cloud | 66 | 0.74% |
Categories Distribution
Clothing & Accessories stores with 19.1% of all stores (1,331 stores) , followed by Health & Beauty (15.9%) and Food & Beverages (7.7%) .
Base: 6,983 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,331 stores
1,108 stores
540 stores
497 stores
482 stores
405 stores
400 stores
359 stores
242 stores
223 stores
Visual Distribution
1,331 stores
1,108 stores
540 stores
497 stores
482 stores
405 stores
400 stores
359 stores
242 stores
223 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1331 | 19.06% |
| Health & Beauty | 1108 | 15.87% |
| Food & Beverages | 540 | 7.73% |
| Home & Garden | 497 | 7.12% |
| Sporting Goods & Outdoor Gear | 482 | 6.90% |
| Arts & Entertainment | 405 | 5.80% |
| Toys & Games | 400 | 5.73% |
| Business & Industrial | 359 | 5.14% |
| Electronics & Technology | 242 | 3.47% |
| Jewelry & Watches | 223 | 3.19% |
Payment Providers Distribution
PayPal accounts for 28.2% of displayed detection occurrences (1,084 occurrences) , followed by Stripe Connect (19.5%) and American Express (15.2%) .
Base: 3,848 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,084 occurrences
751 occurrences
585 occurrences
417 occurrences
215 occurrences
190 occurrences
187 occurrences
157 occurrences
154 occurrences
108 occurrences
Visual Distribution
1,084 occurrences
751 occurrences
585 occurrences
417 occurrences
215 occurrences
190 occurrences
187 occurrences
157 occurrences
154 occurrences
108 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1084 | 28.17% |
| Stripe Connect | 751 | 19.52% |
| American Express | 585 | 15.20% |
| MasterCard | 417 | 10.84% |
| VISA | 215 | 5.59% |
| Klarna | 190 | 4.94% |
| Apple Pay | 187 | 4.86% |
| JCB | 157 | 4.08% |
| Google Pay | 154 | 4.00% |
| UnionPay | 108 | 2.81% |
Shipping Carriers Distribution
UPS accounts for 20.2% of displayed detection occurrences (346 occurrences) , followed by DHL (17.1%) and FedEx (16.0%) .
Base: 1,711 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
346 occurrences
292 occurrences
274 occurrences
225 occurrences
155 occurrences
122 occurrences
96 occurrences
80 occurrences
64 occurrences
57 occurrences
Visual Distribution
346 occurrences
292 occurrences
274 occurrences
225 occurrences
155 occurrences
122 occurrences
96 occurrences
80 occurrences
64 occurrences
57 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 346 | 20.22% |
| DHL | 292 | 17.07% |
| FedEx | 274 | 16.01% |
| USPS | 225 | 13.15% |
| DPD | 155 | 9.06% |
| GLS | 122 | 7.13% |
| S.F. Express | 96 | 5.61% |
| Hong Kong Post | 80 | 4.68% |
| Correios | 64 | 3.74% |
| Royal Mail | 57 | 3.33% |
Store Launch Timeline
Over the past 12 months, 179 new stores were launched in Google Optimize , with the highest activity in 2026-05 (20 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
20 stores launched
19 stores launched
27 stores launched
13 stores launched
14 stores launched
11 stores launched
5 stores launched
18 stores launched
14 stores launched
9 stores launched
24 stores launched
5 stores launched
Monthly Trend
11.2% of last 12 months
10.6% of last 12 months
15.1% of last 12 months
7.3% of last 12 months
7.8% of last 12 months
6.1% of last 12 months
2.8% of last 12 months
10.1% of last 12 months
7.8% of last 12 months
5.0% of last 12 months
13.4% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 20 | 11.17% |
| 2026-04 | 19 | 10.61% |
| 2026-03 | 27 | 15.08% |
| 2026-02 | 13 | 7.26% |
| 2026-01 | 14 | 7.82% |
| 2025-12 | 11 | 6.15% |
| 2025-11 | 5 | 2.79% |
| 2025-10 | 18 | 10.06% |
| 2025-09 | 14 | 7.82% |
| 2025-08 | 9 | 5.03% |
| 2025-07 | 24 | 13.41% |
| 2025-06 | 5 | 2.79% |
Active Stores by Launch Year
Currently, 6,363 active stores in Google Optimize are tracked in our database , with the most stores launched in 2026 (94 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
94 active stores
164 active stores
223 active stores
281 active stores
609 active stores
628 active stores
759 active stores
497 active stores
377 active stores
383 active stores
245 active stores
285 active stores
259 active stores
267 active stores
172 active stores
Distribution by Launch Year
1.5% of tracked active stores
2.6% of tracked active stores
3.5% of tracked active stores
4.4% of tracked active stores
9.6% of tracked active stores
9.9% of tracked active stores
11.9% of tracked active stores
7.8% of tracked active stores
5.9% of tracked active stores
6.0% of tracked active stores
3.9% of tracked active stores
4.5% of tracked active stores
4.1% of tracked active stores
4.2% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 94 | 1.48% |
| 2025 | 164 | 2.58% |
| 2024 | 223 | 3.50% |
| 2023 | 281 | 4.42% |
| 2022 | 609 | 9.57% |
| 2021 | 628 | 9.87% |
| 2020 | 759 | 11.93% |
| 2019 | 497 | 7.81% |
| 2018 | 377 | 5.92% |
| 2017 | 383 | 6.02% |
| 2016 | 245 | 3.85% |
| 2015 | 285 | 4.48% |
| 2014 | 259 | 4.07% |
| 2013 | 267 | 4.20% |
| 2012 | 172 | 2.70% |
Geographic Distribution
United States stores with 35.2% (2,455 active verified stores) , followed by United Kingdom (5.8%) and Canada (4.2%) .
Base: 6,983 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,455 active verified stores
406 active verified stores
294 active verified stores
285 active verified stores
223 active verified stores
202 active verified stores
194 active verified stores
194 active verified stores
191 active verified stores
187 active verified stores
Visual Distribution
2,455 active verified stores
406 active verified stores
294 active verified stores
285 active verified stores
223 active verified stores
202 active verified stores
194 active verified stores
194 active verified stores
191 active verified stores
187 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2455 | 35.16% |
| United Kingdom | 406 | 5.81% |
| Canada | 294 | 4.21% |
| Australia | 285 | 4.08% |
| Germany | 223 | 3.19% |
| Russia | 202 | 2.89% |
| Hong Kong | 194 | 2.78% |
| Netherlands | 194 | 2.78% |
| South Korea | 191 | 2.74% |
| Japan | 187 | 2.68% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
VTEX
Custom
Shopify
VTEX - Home & Garden
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Shopify - Health & Beauty
Haravan - Home & Garden
Custom - Health & Beauty
Shopify - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.9k | 100.00% |
| Emails | 3.4k | 38.50% |
| Phones | 3.6k | 40.15% |
| Ecommerce platform | 8.8k | 98.76% |
| Couriers | 1.4k | 15.91% |
| Payment Providers | 2.1k | 23.71% |
| Categories | 6.7k | 75.75% |
| Social Media | 7.2k | 80.51% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Optimize e-commerce landscape:
Analyze 7k verified e-commerce stores on Google Optimize - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Optimize e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Optimize e-commerce intelligence?
-
We track 7k verified Google Optimize e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 27.3% of displayed detection occurrences (4,768 occurrences) , followed by Facebook (26.6%) and YouTube (12.5%) .
Base: 17,441 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,768 occurrences
4,643 occurrences
2,182 occurrences
2,026 occurrences
1,130 occurrences
1,090 occurrences
910 occurrences
365 occurrences
289 occurrences
38 occurrences
Visual Distribution
4,768 occurrences
4,643 occurrences
2,182 occurrences
2,026 occurrences
1,130 occurrences
1,090 occurrences
910 occurrences
365 occurrences
289 occurrences
38 occurrences