Cafe24 Market Share & Real Store Usage
Explore 117.9k verified e-commerce stores built on Cafe24. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 136.7k domains. 117.9k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
117.9k verified active stores out of 136.7k detected · 86.3% verification rate
Categories Distribution
Clothing & Accessories stores with 28.5% of all stores (26,097 stores) , followed by Health & Beauty (19.4%) and Food & Beverages (13.4%) .
Base: 91,561 AI-verified stores with physical delivery and detected product categories (77.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
26,097 stores
17,806 stores
12,232 stores
6,551 stores
3,730 stores
3,666 stores
3,612 stores
3,434 stores
3,208 stores
3,084 stores
Visual Distribution
26,097 stores
17,806 stores
12,232 stores
6,551 stores
3,730 stores
3,666 stores
3,612 stores
3,434 stores
3,208 stores
3,084 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 26097 | 28.50% |
| Health & Beauty | 17806 | 19.45% |
| Food & Beverages | 12232 | 13.36% |
| Home & Garden | 6551 | 7.15% |
| Business & Industrial | 3730 | 4.07% |
| Sporting Goods & Outdoor Gear | 3666 | 4.00% |
| Electronics & Technology | 3612 | 3.94% |
| Jewelry & Watches | 3434 | 3.75% |
| Furniture & Home Decor | 3208 | 3.50% |
| Arts & Entertainment | 3084 | 3.37% |
Payment Providers Distribution
PayPal stores with 28.3% among AI-verified physical stores (6,808 stores) , followed by MasterCard (27.7%) and American Express (26.4%) .
Base: 9,912 AI-verified physical stores with detectable payment providers (7.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,808 stores
6,657 stores
6,348 stores
1,671 stores
1,255 stores
603 stores
392 stores
133 stores
127 stores
27 stores
Visual Distribution
6,808 stores
6,657 stores
6,348 stores
1,671 stores
1,255 stores
603 stores
392 stores
133 stores
127 stores
27 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 6808 | 28.31% |
| MasterCard | 6657 | 27.68% |
| American Express | 6348 | 26.40% |
| Stripe Connect | 1671 | 6.95% |
| JCB | 1255 | 5.22% |
| VISA | 603 | 2.51% |
| UnionPay | 392 | 1.63% |
| AliPay | 133 | 0.55% |
| Bolt | 127 | 0.53% |
| Apple Pay | 27 | 0.11% |
Shipping Carriers Distribution
DHL stores with 22.8% among AI-verified physical stores (336 stores) , followed by UPS (18.2%) and FedEx (16.2%) .
Base: 1,521 AI-verified physical stores with detectable shipping carriers (1.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
336 stores
269 stores
239 stores
117 stores
92 stores
90 stores
77 stores
57 stores
35 stores
34 stores
Visual Distribution
336 stores
269 stores
239 stores
117 stores
92 stores
90 stores
77 stores
57 stores
35 stores
34 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 336 | 22.78% |
| UPS | 269 | 18.24% |
| FedEx | 239 | 16.20% |
| Korea Post | 117 | 7.93% |
| GLS | 92 | 6.24% |
| Sagawa | 90 | 6.10% |
| Hermes | 77 | 5.22% |
| TNT | 57 | 3.86% |
| CJ Korea Express | 35 | 2.37% |
| JX | 34 | 2.31% |
Store Launch Timeline
Over the past 12 months, 23,274 new stores were launched in Cafe24 , with the highest activity in 2026-05 (1,723 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,723 stores launched
2,459 stores launched
2,510 stores launched
1,941 stores launched
2,285 stores launched
1,999 stores launched
1,990 stores launched
1,692 stores launched
2,093 stores launched
1,902 stores launched
1,859 stores launched
821 stores launched
Monthly Trend
7.4% of last 12 months
10.6% of last 12 months
10.8% of last 12 months
8.3% of last 12 months
9.8% of last 12 months
8.6% of last 12 months
8.6% of last 12 months
7.3% of last 12 months
9.0% of last 12 months
8.2% of last 12 months
8.0% of last 12 months
3.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1723 | 7.40% |
| 2026-04 | 2459 | 10.57% |
| 2026-03 | 2510 | 10.78% |
| 2026-02 | 1941 | 8.34% |
| 2026-01 | 2285 | 9.82% |
| 2025-12 | 1999 | 8.59% |
| 2025-11 | 1990 | 8.55% |
| 2025-10 | 1692 | 7.27% |
| 2025-09 | 2093 | 8.99% |
| 2025-08 | 1902 | 8.17% |
| 2025-07 | 1859 | 7.99% |
| 2025-06 | 821 | 3.53% |
Active Stores by Launch Year
Currently, 117,682 active stores in Cafe24 are tracked in our database , with the most stores launched in 2026 (11,077 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,077 active stores
18,837 active stores
11,445 active stores
8,839 active stores
7,419 active stores
8,777 active stores
6,549 active stores
5,259 active stores
8,546 active stores
4,737 active stores
3,219 active stores
3,053 active stores
2,809 active stores
3,140 active stores
1,836 active stores
Distribution by Launch Year
9.4% of tracked active stores
16.0% of tracked active stores
9.7% of tracked active stores
7.5% of tracked active stores
6.3% of tracked active stores
7.5% of tracked active stores
5.6% of tracked active stores
4.5% of tracked active stores
7.3% of tracked active stores
4.0% of tracked active stores
2.7% of tracked active stores
2.6% of tracked active stores
2.4% of tracked active stores
2.7% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11077 | 9.41% |
| 2025 | 18837 | 16.01% |
| 2024 | 11445 | 9.73% |
| 2023 | 8839 | 7.51% |
| 2022 | 7419 | 6.30% |
| 2021 | 8777 | 7.46% |
| 2020 | 6549 | 5.56% |
| 2019 | 5259 | 4.47% |
| 2018 | 8546 | 7.26% |
| 2017 | 4737 | 4.03% |
| 2016 | 3219 | 2.74% |
| 2015 | 3053 | 2.59% |
| 2014 | 2809 | 2.39% |
| 2013 | 3140 | 2.67% |
| 2012 | 1836 | 1.56% |
Geographic Distribution
South Korea stores with 85.8% (98,026 AI-verified stores) , followed by Bosnia and Herzegovina (9.8%) and United States (1.6%) .
Base: 114,194 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
98,026 AI-verified stores
11,183 AI-verified stores
1,841 AI-verified stores
1,432 AI-verified stores
666 AI-verified stores
224 AI-verified stores
151 AI-verified stores
135 AI-verified stores
91 AI-verified stores
84 AI-verified stores
Visual Distribution
98,026 AI-verified stores
11,183 AI-verified stores
1,841 AI-verified stores
1,432 AI-verified stores
666 AI-verified stores
224 AI-verified stores
151 AI-verified stores
135 AI-verified stores
91 AI-verified stores
84 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| South Korea | 98026 | 85.84% |
| Bosnia and Herzegovina | 11183 | 9.79% |
| United States | 1841 | 1.61% |
| Japan | 1432 | 1.25% |
| China | 666 | 0.58% |
| Taiwan | 224 | 0.20% |
| United Kingdom | 151 | 0.13% |
| Vietnam | 135 | 0.12% |
| France | 91 | 0.08% |
| Italy | 84 | 0.07% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Cafe24
Cafe24 - Health & Beauty
Cafe24 - Health & Beauty
Cafe24 - Clothing & Accessories
Cafe24 - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Cafe24 - Furniture & Home Decor
Cafe24 - Jewelry & Watches
Cafe24 - Health & Beauty
Cafe24 - Clothing & Accessories
Cafe24 - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 136.7k | 100.00% |
| Emails | 100.5k | 73.51% |
| Phones | 27.4k | 20.04% |
| Ecommerce platform | 136.7k | 100.00% |
| Couriers | 1.5k | 1.11% |
| Payment Providers | 9.9k | 7.25% |
| Categories | 94.9k | 69.43% |
| Social Media | 87.4k | 63.95% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cafe24 e-commerce landscape:
Analyze 117.9k verified e-commerce stores on Cafe24 - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cafe24 e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cafe24 e-commerce intelligence?
-
We track 117.9k verified Cafe24 e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 42.6% among stores with at least one detectable social profile (77,985 stores) , followed by Facebook (22.1%) and YouTube (21.9%) .
Base: 87,398 stores with any detectable social profile (64.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
77,985 stores
40,488 stores
40,048 stores
21,843 stores
1,045 stores
698 stores
583 stores
195 stores
74 stores
23 stores
Visual Distribution
77,985 stores
40,488 stores
40,048 stores
21,843 stores
1,045 stores
698 stores
583 stores
195 stores
74 stores
23 stores