Cafe24 Market Share & Real Store Usage
Explore 121.4k verified e-commerce stores built on Cafe24. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 140.8k domains. 121.4k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
121.4k verified active stores out of 140.8k detected · 86.2% verification rate
Categories Distribution
Clothing & Accessories stores with 28.8% of all stores (27,083 stores) , followed by Health & Beauty (19.3%) and Food & Beverages (13.3%) .
Base: 94,048 AI-verified stores with physical delivery and detected product categories (77.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
27,083 stores
18,106 stores
12,544 stores
6,719 stores
3,794 stores
3,773 stores
3,665 stores
3,540 stores
3,253 stores
3,206 stores
Visual Distribution
27,083 stores
18,106 stores
12,544 stores
6,719 stores
3,794 stores
3,773 stores
3,665 stores
3,540 stores
3,253 stores
3,206 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 27083 | 28.80% |
| Health & Beauty | 18106 | 19.25% |
| Food & Beverages | 12544 | 13.34% |
| Home & Garden | 6719 | 7.14% |
| Business & Industrial | 3794 | 4.03% |
| Sporting Goods & Outdoor Gear | 3773 | 4.01% |
| Electronics & Technology | 3665 | 3.90% |
| Jewelry & Watches | 3540 | 3.76% |
| Furniture & Home Decor | 3253 | 3.46% |
| Arts & Entertainment | 3206 | 3.41% |
Payment Providers Distribution
PayPal stores with 28.3% among AI-verified physical stores (6,725 stores) , followed by MasterCard (27.7%) and American Express (26.4%) .
Base: 9,789 AI-verified physical stores with detectable payment providers (7.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,725 stores
6,576 stores
6,266 stores
1,638 stores
1,252 stores
598 stores
395 stores
143 stores
118 stores
28 stores
Visual Distribution
6,725 stores
6,576 stores
6,266 stores
1,638 stores
1,252 stores
598 stores
395 stores
143 stores
118 stores
28 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 6725 | 28.29% |
| MasterCard | 6576 | 27.66% |
| American Express | 6266 | 26.36% |
| Stripe Connect | 1638 | 6.89% |
| JCB | 1252 | 5.27% |
| VISA | 598 | 2.52% |
| UnionPay | 395 | 1.66% |
| AliPay | 143 | 0.60% |
| Bolt | 118 | 0.50% |
| Apple Pay | 28 | 0.12% |
Shipping Carriers Distribution
DHL stores with 22.5% among AI-verified physical stores (328 stores) , followed by UPS (18.4%) and FedEx (16.3%) .
Base: 1,508 AI-verified physical stores with detectable shipping carriers (1.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
328 stores
269 stores
238 stores
110 stores
96 stores
87 stores
83 stores
50 stores
34 stores
33 stores
Visual Distribution
328 stores
269 stores
238 stores
110 stores
96 stores
87 stores
83 stores
50 stores
34 stores
33 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 328 | 22.50% |
| UPS | 269 | 18.45% |
| FedEx | 238 | 16.32% |
| Korea Post | 110 | 7.54% |
| GLS | 96 | 6.58% |
| Hermes | 87 | 5.97% |
| Sagawa | 83 | 5.69% |
| TNT | 50 | 3.43% |
| CJ Korea Express | 34 | 2.33% |
| USPS | 33 | 2.26% |
Store Launch Timeline
Over the past 12 months, 25,069 new stores were launched in Cafe24 , with the highest activity in 2026-04 (2,480 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,480 stores launched
2,524 stores launched
2,072 stores launched
2,566 stores launched
2,203 stores launched
2,245 stores launched
1,903 stores launched
2,282 stores launched
2,106 stores launched
2,018 stores launched
1,736 stores launched
934 stores launched
Monthly Trend
9.9% of last 12 months
10.1% of last 12 months
8.3% of last 12 months
10.2% of last 12 months
8.8% of last 12 months
9.0% of last 12 months
7.6% of last 12 months
9.1% of last 12 months
8.4% of last 12 months
8.0% of last 12 months
6.9% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 2480 | 9.89% |
| 2026-03 | 2524 | 10.07% |
| 2026-02 | 2072 | 8.27% |
| 2026-01 | 2566 | 10.24% |
| 2025-12 | 2203 | 8.79% |
| 2025-11 | 2245 | 8.96% |
| 2025-10 | 1903 | 7.59% |
| 2025-09 | 2282 | 9.10% |
| 2025-08 | 2106 | 8.40% |
| 2025-07 | 2018 | 8.05% |
| 2025-06 | 1736 | 6.92% |
| 2025-05 | 934 | 3.73% |
Active Stores by Launch Year
Currently, 121,112 active stores in Cafe24 are tracked in our database , with the most stores launched in 2026 (9,813 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9,813 active stores
20,948 active stores
12,117 active stores
9,271 active stores
7,641 active stores
9,034 active stores
6,700 active stores
5,383 active stores
8,678 active stores
4,831 active stores
3,288 active stores
3,109 active stores
2,870 active stores
3,198 active stores
1,867 active stores
Distribution by Launch Year
8.1% of tracked active stores
17.3% of tracked active stores
10.0% of tracked active stores
7.7% of tracked active stores
6.3% of tracked active stores
7.5% of tracked active stores
5.5% of tracked active stores
4.4% of tracked active stores
7.2% of tracked active stores
4.0% of tracked active stores
2.7% of tracked active stores
2.6% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9813 | 8.10% |
| 2025 | 20948 | 17.30% |
| 2024 | 12117 | 10.00% |
| 2023 | 9271 | 7.65% |
| 2022 | 7641 | 6.31% |
| 2021 | 9034 | 7.46% |
| 2020 | 6700 | 5.53% |
| 2019 | 5383 | 4.44% |
| 2018 | 8678 | 7.17% |
| 2017 | 4831 | 3.99% |
| 2016 | 3288 | 2.71% |
| 2015 | 3109 | 2.57% |
| 2014 | 2870 | 2.37% |
| 2013 | 3198 | 2.64% |
| 2012 | 1867 | 1.54% |
Geographic Distribution
South Korea stores with 86.2% (101,737 AI-verified stores) , followed by Bosnia and Herzegovina (9.6%) and United States (1.5%) .
Base: 118,062 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
101,737 AI-verified stores
11,373 AI-verified stores
1,822 AI-verified stores
1,410 AI-verified stores
668 AI-verified stores
224 AI-verified stores
152 AI-verified stores
132 AI-verified stores
93 AI-verified stores
86 AI-verified stores
Visual Distribution
101,737 AI-verified stores
11,373 AI-verified stores
1,822 AI-verified stores
1,410 AI-verified stores
668 AI-verified stores
224 AI-verified stores
152 AI-verified stores
132 AI-verified stores
93 AI-verified stores
86 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| South Korea | 101737 | 86.17% |
| Bosnia and Herzegovina | 11373 | 9.63% |
| United States | 1822 | 1.54% |
| Japan | 1410 | 1.19% |
| China | 668 | 0.57% |
| Taiwan | 224 | 0.19% |
| United Kingdom | 152 | 0.13% |
| Vietnam | 132 | 0.11% |
| France | 93 | 0.08% |
| Italy | 86 | 0.07% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Cafe24
Cafe24
Cafe24 - Health & Beauty
Cafe24 - Health & Beauty
Cafe24 - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Cafe24 - Clothing & Accessories
Cafe24 - Clothing & Accessories
Cafe24 - Jewelry & Watches
Cafe24 - Jewelry & Watches
Cafe24
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 140.8k | 100.00% |
| Emails | 104.7k | 74.36% |
| Phones | 27.9k | 19.84% |
| Ecommerce platform | 140.8k | 100.00% |
| Couriers | 1.5k | 1.07% |
| Payment Providers | 9.8k | 6.95% |
| Categories | 97.5k | 69.26% |
| Social Media | 90.8k | 64.52% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cafe24 e-commerce landscape:
Analyze 121.4k verified e-commerce stores on Cafe24 - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cafe24 e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cafe24 e-commerce intelligence?
-
We track 121.4k verified Cafe24 e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 41.9% among stores with at least one detectable social profile (81,025 stores) , followed by Facebook (22.3%) and YouTube (22.0%) .
Base: 90,838 stores with any detectable social profile (64.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
81,025 stores
43,113 stores
42,510 stores
23,903 stores
1,038 stores
678 stores
605 stores
194 stores
82 stores
23 stores
Visual Distribution
81,025 stores
43,113 stores
42,510 stores
23,903 stores
1,038 stores
678 stores
605 stores
194 stores
82 stores
23 stores