Cafe24 Market Share & Real Store Usage
Explore 124.7k verified e-commerce stores built on Cafe24. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 148.1k domains. 124.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
124.7k verified active stores out of 148.1k detected · 84.2% verification rate
Categories Distribution
Clothing & Accessories stores with 21.8% of all stores (27,180 stores) , followed by Health & Beauty (15.5%) and Food & Beverages (10.3%) .
Base: 124,725 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
27,180 stores
19,319 stores
12,828 stores
6,749 stores
4,056 stores
3,990 stores
3,776 stores
3,607 stores
3,404 stores
3,356 stores
Visual Distribution
27,180 stores
19,319 stores
12,828 stores
6,749 stores
4,056 stores
3,990 stores
3,776 stores
3,607 stores
3,404 stores
3,356 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 27180 | 21.79% |
| Health & Beauty | 19319 | 15.49% |
| Food & Beverages | 12828 | 10.29% |
| Home & Garden | 6749 | 5.41% |
| Business & Industrial | 4056 | 3.25% |
| Sporting Goods & Outdoor Gear | 3990 | 3.20% |
| Electronics & Technology | 3776 | 3.03% |
| Jewelry & Watches | 3607 | 2.89% |
| Furniture & Home Decor | 3404 | 2.73% |
| Arts & Entertainment | 3356 | 2.69% |
Payment Providers Distribution
KG Inicis accounts for 14.3% of displayed detection occurrences (9,656 occurrences) , followed by PayPal (12.4%) and VISA (12.3%) .
Base: 67,726 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
9,656 occurrences
8,387 occurrences
8,337 occurrences
7,961 occurrences
7,692 occurrences
6,908 occurrences
6,756 occurrences
5,712 occurrences
3,894 occurrences
2,423 occurrences
Visual Distribution
9,656 occurrences
8,387 occurrences
8,337 occurrences
7,961 occurrences
7,692 occurrences
6,908 occurrences
6,756 occurrences
5,712 occurrences
3,894 occurrences
2,423 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| KG Inicis | 9656 | 14.26% |
| PayPal | 8387 | 12.38% |
| VISA | 8337 | 12.31% |
| American Express | 7961 | 11.75% |
| MasterCard | 7692 | 11.36% |
| Toss Payments | 6908 | 10.20% |
| Discover | 6756 | 9.98% |
| Naver Pay | 5712 | 8.43% |
| Kakao Pay | 3894 | 5.75% |
| Stripe | 2423 | 3.58% |
Shipping Carriers Distribution
CJ Korea Express accounts for 37.2% of displayed detection occurrences (19,630 occurrences) , followed by Logen (20.1%) and Hanjin (11.2%) .
Base: 52,701 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
19,630 occurrences
10,592 occurrences
5,905 occurrences
5,864 occurrences
5,450 occurrences
2,624 occurrences
1,225 occurrences
599 occurrences
453 occurrences
359 occurrences
Visual Distribution
19,630 occurrences
10,592 occurrences
5,905 occurrences
5,864 occurrences
5,450 occurrences
2,624 occurrences
1,225 occurrences
599 occurrences
453 occurrences
359 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| CJ Korea Express | 19630 | 37.25% |
| Logen | 10592 | 20.10% |
| Hanjin | 5905 | 11.20% |
| Korea Post | 5864 | 11.13% |
| Lotte Global Logistics | 5450 | 10.34% |
| EMS | 2624 | 4.98% |
| Kyungdong Express | 1225 | 2.32% |
| Daesin Express | 599 | 1.14% |
| DHL | 453 | 0.86% |
| FedEx | 359 | 0.68% |
Store Launch Timeline
Over the past 12 months, 22,848 new stores were launched in Cafe24 , with the highest activity in 2026-09 (2,297 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,297 stores launched
2,315 stores launched
2,397 stores launched
2,204 stores launched
1,813 stores launched
2,183 stores launched
2,144 stores launched
1,659 stores launched
2,018 stores launched
1,753 stores launched
1,708 stores launched
357 stores launched
Monthly Trend
10.1% of last 12 months
10.1% of last 12 months
10.5% of last 12 months
9.6% of last 12 months
7.9% of last 12 months
9.6% of last 12 months
9.4% of last 12 months
7.3% of last 12 months
8.8% of last 12 months
7.7% of last 12 months
7.5% of last 12 months
1.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 2297 | 10.05% |
| 2026-08 | 2315 | 10.13% |
| 2026-07 | 2397 | 10.49% |
| 2026-06 | 2204 | 9.65% |
| 2026-05 | 1813 | 7.94% |
| 2026-04 | 2183 | 9.55% |
| 2026-03 | 2144 | 9.38% |
| 2026-02 | 1659 | 7.26% |
| 2026-01 | 2018 | 8.83% |
| 2025-12 | 1753 | 7.67% |
| 2025-11 | 1708 | 7.48% |
| 2025-10 | 357 | 1.56% |
Active Stores by Launch Year
Currently, 124,433 active stores in Cafe24 are tracked in our database , with the most stores launched in 2026 (19,574 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
19,574 active stores
15,359 active stores
10,332 active stores
8,271 active stores
7,065 active stores
8,426 active stores
6,353 active stores
5,114 active stores
12,240 active stores
6,318 active stores
3,095 active stores
2,949 active stores
2,703 active stores
3,047 active stores
1,821 active stores
Distribution by Launch Year
15.7% of tracked active stores
12.3% of tracked active stores
8.3% of tracked active stores
6.6% of tracked active stores
5.7% of tracked active stores
6.8% of tracked active stores
5.1% of tracked active stores
4.1% of tracked active stores
9.8% of tracked active stores
5.1% of tracked active stores
2.5% of tracked active stores
2.4% of tracked active stores
2.2% of tracked active stores
2.4% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 19574 | 15.73% |
| 2025 | 15359 | 12.34% |
| 2024 | 10332 | 8.30% |
| 2023 | 8271 | 6.65% |
| 2022 | 7065 | 5.68% |
| 2021 | 8426 | 6.77% |
| 2020 | 6353 | 5.11% |
| 2019 | 5114 | 4.11% |
| 2018 | 12240 | 9.84% |
| 2017 | 6318 | 5.08% |
| 2016 | 3095 | 2.49% |
| 2015 | 2949 | 2.37% |
| 2014 | 2703 | 2.17% |
| 2013 | 3047 | 2.45% |
| 2012 | 1821 | 1.46% |
Geographic Distribution
South Korea stores with 98.0% (122,259 active verified stores) , followed by Japan (1.2%) and China (0.3%) .
Base: 124,725 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
122,259 active verified stores
1,451 active verified stores
415 active verified stores
150 active verified stores
126 active verified stores
79 active verified stores
29 active verified stores
20 active verified stores
17 active verified stores
16 active verified stores
Visual Distribution
122,259 active verified stores
1,451 active verified stores
415 active verified stores
150 active verified stores
126 active verified stores
79 active verified stores
29 active verified stores
20 active verified stores
17 active verified stores
16 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| South Korea | 122259 | 98.02% |
| Japan | 1451 | 1.16% |
| China | 415 | 0.33% |
| Taiwan | 150 | 0.12% |
| United States | 126 | 0.10% |
| Vietnam | 79 | 0.06% |
| Switzerland | 29 | 0.02% |
| Hong Kong | 20 | 0.02% |
| United Kingdom | 17 | 0.01% |
| Cocos (Keeling) Islands | 16 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Cafe24
Cafe24 - Health & Beauty
Cafe24 - Clothing & Accessories
Cafe24 - Health & Beauty
Cafe24 - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Cafe24 - Electronics & Technology
Cafe24
Cafe24 - Clothing & Accessories
Cafe24
Cafe24 - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 148.1k | 100.00% |
| Emails | 134.5k | 90.83% |
| Phones | 62.6k | 42.27% |
| Ecommerce platform | 148.1k | 100.00% |
| Couriers | 44.7k | 30.20% |
| Payment Providers | 35.1k | 23.71% |
| Categories | 102k | 68.86% |
| Social Media | 93.1k | 62.87% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cafe24 e-commerce landscape:
Analyze 124.7k verified e-commerce stores on Cafe24 - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cafe24 e-commerce intelligence?
-
We track 124.7k verified Cafe24 e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 43.6% of displayed detection occurrences (81,477 occurrences) , followed by YouTube (21.8%) and Facebook (21.8%) .
Base: 186,984 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
81,477 occurrences
40,840 occurrences
40,812 occurrences
20,931 occurrences
1,158 occurrences
835 occurrences
605 occurrences
219 occurrences
83 occurrences
24 occurrences
Visual Distribution
81,477 occurrences
40,840 occurrences
40,812 occurrences
20,931 occurrences
1,158 occurrences
835 occurrences
605 occurrences
219 occurrences
83 occurrences
24 occurrences