Bosnia and Herzegovina E-commerce Market
Explore 14.1k verified e-commerce stores in the Bosnia and Herzegovina. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 16.4k with e-commerce signals. 14.1k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Cafe24 stores with 78.6% of stores with physical delivery (11,018 stores) , followed by WooCommerce (14.3%) and Custom (3.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,018 stores
2,000 stores
432 stores
288 stores
63 stores
61 stores
57 stores
43 stores
28 stores
23 stores
Visual Distribution
11,018 stores
2,000 stores
432 stores
288 stores
63 stores
61 stores
57 stores
43 stores
28 stores
23 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Cafe24 | 11018 | 78.63% |
| WooCommerce | 2000 | 14.27% |
| Custom | 432 | 3.08% |
| Shopify | 288 | 2.06% |
| PrestaShop | 63 | 0.45% |
| Cafe24, GodoMall | 61 | 0.44% |
| GodoMall, Cafe24 | 57 | 0.41% |
| Magento | 43 | 0.31% |
| VirtueMart | 28 | 0.20% |
| Cafe24, Wisa (WisaPark) E-commerce Platform | 23 | 0.16% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Cafe24 holds 71.0% share of all Bosnia and Herzegovina e-commerce stores (11,432) , with WooCommerce at 22.5% and Custom at 2.7% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
11,432 stores
3,620 stores
432 stores
335 stores
63 stores
62 stores
57 stores
45 stores
34 stores
25 stores
Visual Distribution
11,432 stores
3,620 stores
432 stores
335 stores
63 stores
62 stores
57 stores
45 stores
34 stores
25 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Cafe24 | 11432 | 70.98% |
| WooCommerce | 3620 | 22.48% |
| Custom | 432 | 2.68% |
| Shopify | 335 | 2.08% |
| PrestaShop | 63 | 0.39% |
| Cafe24, GodoMall | 62 | 0.38% |
| GodoMall, Cafe24 | 57 | 0.35% |
| Magento | 45 | 0.28% |
| VirtueMart | 34 | 0.21% |
| Cafe24, Wisa (WisaPark) E-commerce Platform | 25 | 0.16% |
Categories Distribution
Clothing & Accessories stores with 24.3% of all stores (2,609 stores) , followed by Health & Beauty (22.5%) and Food & Beverages (13.6%) .
Base: 10,716 AI-verified stores with physical delivery and detected product categories (75.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,609 stores
2,413 stores
1,462 stores
923 stores
546 stores
395 stores
380 stores
379 stores
286 stores
282 stores
Visual Distribution
2,609 stores
2,413 stores
1,462 stores
923 stores
546 stores
395 stores
380 stores
379 stores
286 stores
282 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2609 | 24.35% |
| Health & Beauty | 2413 | 22.52% |
| Food & Beverages | 1462 | 13.64% |
| Home & Garden | 923 | 8.61% |
| Electronics & Technology | 546 | 5.10% |
| Jewelry & Watches | 395 | 3.69% |
| Furniture & Home Decor | 380 | 3.55% |
| Sporting Goods & Outdoor Gear | 379 | 3.54% |
| Business & Industrial | 286 | 2.67% |
| Arts & Entertainment | 282 | 2.63% |
Payment Providers Distribution
MasterCard stores with 28.9% among AI-verified physical stores (538 stores) , followed by PayPal (21.5%) and American Express (20.3%) .
Base: 910 AI-verified physical stores with detectable payment providers (6.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
538 stores
399 stores
377 stores
201 stores
131 stores
127 stores
30 stores
14 stores
12 stores
9 stores
Visual Distribution
538 stores
399 stores
377 stores
201 stores
131 stores
127 stores
30 stores
14 stores
12 stores
9 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 538 | 28.94% |
| PayPal | 399 | 21.46% |
| American Express | 377 | 20.28% |
| WebPay | 201 | 10.81% |
| Stripe Connect | 131 | 7.05% |
| VISA | 127 | 6.83% |
| JCB | 30 | 1.61% |
| Bolt | 14 | 0.75% |
| UnionPay | 12 | 0.65% |
| Apple Pay | 9 | 0.48% |
Shipping Carriers Distribution
UPS stores with 44.3% among AI-verified physical stores (145 stores) , followed by Hermes (12.8%) and DHL (11.6%) .
Base: 301 AI-verified physical stores with detectable shipping carriers (2.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
145 stores
42 stores
38 stores
16 stores
14 stores
13 stores
13 stores
10 stores
9 stores
6 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 145 | 44.34% |
| Hermes | 42 | 12.84% |
| DHL | 38 | 11.62% |
| FedEx | 16 | 4.89% |
| JP BH Pošta | 14 | 4.28% |
| DPD | 13 | 3.98% |
| GLS | 13 | 3.98% |
| Speedy | 10 | 3.06% |
| TNT | 9 | 2.75% |
| TCS | 6 | 1.83% |
Store Launch Timeline
Over the past 12 months, 3,917 new stores were launched in Bosnia and Herzegovina , with the highest activity in 2026-05 (329 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
329 stores launched
473 stores launched
490 stores launched
309 stores launched
328 stores launched
322 stores launched
359 stores launched
311 stores launched
324 stores launched
312 stores launched
257 stores launched
103 stores launched
Monthly Trend
8.4% of last 12 months
12.1% of last 12 months
12.5% of last 12 months
7.9% of last 12 months
8.4% of last 12 months
8.2% of last 12 months
9.2% of last 12 months
7.9% of last 12 months
8.3% of last 12 months
8.0% of last 12 months
6.6% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 329 | 8.40% |
| 2026-04 | 473 | 12.08% |
| 2026-03 | 490 | 12.51% |
| 2026-02 | 309 | 7.89% |
| 2026-01 | 328 | 8.37% |
| 2025-12 | 322 | 8.22% |
| 2025-11 | 359 | 9.17% |
| 2025-10 | 311 | 7.94% |
| 2025-09 | 324 | 8.27% |
| 2025-08 | 312 | 7.97% |
| 2025-07 | 257 | 6.56% |
| 2025-06 | 103 | 2.63% |
Active Stores by Launch Year
Currently, 14,082 active stores in Bosnia and Herzegovina are tracked in our database , with the most stores launched in 2026 (1,958 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,958 active stores
2,830 active stores
1,499 active stores
1,075 active stores
873 active stores
946 active stores
788 active stores
648 active stores
743 active stores
494 active stores
273 active stores
269 active stores
243 active stores
289 active stores
167 active stores
Distribution by Launch Year
13.9% of tracked active stores
20.1% of tracked active stores
10.6% of tracked active stores
7.6% of tracked active stores
6.2% of tracked active stores
6.7% of tracked active stores
5.6% of tracked active stores
4.6% of tracked active stores
5.3% of tracked active stores
3.5% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
1.7% of tracked active stores
2.1% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1958 | 13.90% |
| 2025 | 2830 | 20.10% |
| 2024 | 1499 | 10.64% |
| 2023 | 1075 | 7.63% |
| 2022 | 873 | 6.20% |
| 2021 | 946 | 6.72% |
| 2020 | 788 | 5.60% |
| 2019 | 648 | 4.60% |
| 2018 | 743 | 5.28% |
| 2017 | 494 | 3.51% |
| 2016 | 273 | 1.94% |
| 2015 | 269 | 1.91% |
| 2014 | 243 | 1.73% |
| 2013 | 289 | 2.05% |
| 2012 | 167 | 1.19% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Cafe24 - Furniture & Home Decor
Cafe24 - Jewelry & Watches
Cafe24 - Clothing & Accessories
WooCommerce - Health & Beauty
Cafe24 - Pets & Pet Supplies
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.1k | 100.00% |
| Emails | 11.1k | 78.79% |
| Phones | 2.2k | 15.67% |
| Ecommerce platform | 14.1k | 100.00% |
| Couriers | 301.0 | 2.13% |
| Payment Providers | 910.0 | 6.44% |
| Categories | 11.0k | 77.91% |
| Social Media | 10.7k | 75.43% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bosnia and Herzegovina e-commerce landscape:
Analyze 14.1k verified e-commerce stores in Bosnia and Herzegovina - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Bosnia and Herzegovina e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Bosnia and Herzegovina e-commerce intelligence?
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We track 14.1k verified Bosnia and Herzegovina e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 37.4% among stores with at least one detectable social profile (10,049 stores) , followed by Facebook (25.0%) and YouTube (20.5%) .
Base: 10,666 stores with any detectable social profile (75.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10,049 stores
6,725 stores
5,516 stores
3,333 stores
377 stores
312 stores
265 stores
203 stores
99 stores
20 stores
Visual Distribution
10,049 stores
6,725 stores
5,516 stores
3,333 stores
377 stores
312 stores
265 stores
203 stores
99 stores
20 stores