Bosnia and Herzegovina E-commerce Database

Explore 14.6k e-commerce stores in the Bosnia and Herzegovina. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Custom leads with 81.1% of stores with physical delivery (11,821 stores) , followed by WooCommerce (14.2%) and Shopify (3.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 81.1%

11,821 stores

2,064 stores

443 stores

73 stores

Aedi 0.4%

59 stores

47 stores

27 stores

17 stores

12 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Bosnia and Herzegovina
Platform Stores with Physical Delivery Percentage
Custom 11821 81.14%
WooCommerce 2064 14.17%
Shopify 443 3.04%
PrestaShop 73 0.50%
Aedi 59 0.40%
Magento 47 0.32%
Wix eCommerce 27 0.19%
OpenCart 17 0.12%
nopCommerce 12 0.08%
SAP Commerce Cloud 5 0.03%

All Stores Distribution

Custom holds 73.5% share of all Bosnia and Herzegovina e-commerce stores (11,821) , with WooCommerce at 21.6% and Shopify at 2.9% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 73.5%

11,821 stores

3,482 stores

472 stores

74 stores

Aedi 0.4%

59 stores

51 stores

84 stores

21 stores

13 stores

8 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Bosnia and Herzegovina
Platform Total Stores Percentage
Custom 11821 73.49%
WooCommerce 3482 21.65%
Shopify 472 2.93%
PrestaShop 74 0.46%
Aedi 59 0.37%
Magento 51 0.32%
Wix eCommerce 84 0.52%
OpenCart 21 0.13%
nopCommerce 13 0.08%
SAP Commerce Cloud 8 0.05%

Categories Distribution

Clothing & Accessories leads with 29.1% of all stores (3,061 stores) , followed by Health & Beauty (26.9%) and Food & Beverages (10.8%) .

Top 10 Categories

Clothing & Accessories 29.1%

3,061 stores

Health & Beauty 26.9%

2,824 stores

Food & Beverages 10.8%

1,139 stores

Electronics & Technology 6.9%

729 stores

Home & Garden 5.3%

552 stores

Jewelry & Watches 5.2%

548 stores

Furniture & Home Decor 3.6%

376 stores

Pets & Pet Supplies 2.1%

224 stores

Sporting Goods & Outdoor Gear 2.1%

222 stores

Arts & Entertainment 1.6%

172 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina store categories (January 2026)
Distribution of categories in Bosnia and Herzegovina e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3061 29.11%
Health & Beauty 2824 26.86%
Food & Beverages 1139 10.83%
Electronics & Technology 729 6.93%
Home & Garden 552 5.25%
Jewelry & Watches 548 5.21%
Furniture & Home Decor 376 3.58%
Pets & Pet Supplies 224 2.13%
Sporting Goods & Outdoor Gear 222 2.11%
Arts & Entertainment 172 1.64%
Baby & Toddler 156 1.48%
Tools & Hardware 151 1.44%
Gifts & Special Occasions 130 1.24%
Vehicles & Parts 121 1.15%
Toys & Games 109 1.04%

Payment Providers Distribution

MasterCard leads with 28.1% among AI-verified physical stores (535 stores) , followed by PayPal (21.6%) and American Express (20.3%) .

Base: 964 AI-verified physical stores with detectable payment providers (6.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

535 stores

PayPal 21.6%

411 stores

387 stores

171 stores

157 stores

VISA 7.2%

138 stores

JCB 2.3%

43 stores

14 stores

12 stores

Bolt 0.6%

11 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina payment providers (January 2026)
Distribution of payment providers in Bosnia and Herzegovina e-commerce stores
Payment Provider Store Count Market Share
MasterCard 535 28.05%
PayPal 411 21.55%
American Express 387 20.29%
WebPay 171 8.97%
Stripe Connect 157 8.23%
VISA 138 7.24%
JCB 43 2.25%
UnionPay 14 0.73%
Apple Pay 12 0.63%
Bolt 11 0.58%
Google Pay 8 0.42%
Mada 6 0.31%
BitCoin 6 0.31%
AliPay 4 0.21%
SEPA 4 0.21%

Shipping Carriers Distribution

UPS leads with 43.5% among AI-verified physical stores (124 stores) , followed by DHL (11.9%) and Hermes (10.9%) .

Base: 261 AI-verified physical stores with detectable shipping carriers (1.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 43.5%

124 stores

DHL 11.9%

34 stores

Hermes 10.9%

31 stores

GLS 6.3%

18 stores

FedEx 4.2%

12 stores

12 stores

TNT 3.9%

11 stores

DPD 3.5%

10 stores

TCS 2.8%

8 stores

8 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina shipping carriers (January 2026)
Distribution of shipping carriers in Bosnia and Herzegovina e-commerce stores
Shipping Carrier Store Count Market Share
UPS 124 43.51%
DHL 34 11.93%
Hermes 31 10.88%
GLS 18 6.32%
FedEx 12 4.21%
JP BH Pošta 12 4.21%
TNT 11 3.86%
DPD 10 3.51%
TCS 8 2.81%
Speedy 8 2.81%
USPS 6 2.11%
CTT 4 1.40%
Korea Post 3 1.05%
FMX 2 0.70%
4PX 2 0.70%

Store Launch Timeline

Over the past 12 months, 3,629 new stores were launched in Bosnia and Herzegovina , with the highest activity in 2025-12 (357 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 9.8%

357 stores launched

2025-11 11.7%

426 stores launched

2025-10 10.4%

376 stores launched

2025-09 10.3%

375 stores launched

2025-08 10.1%

366 stores launched

2025-07 8.4%

304 stores launched

2025-06 6.7%

244 stores launched

2025-05 7.0%

253 stores launched

2025-04 8.9%

324 stores launched

2025-03 7.3%

264 stores launched

2025-02 7.0%

253 stores launched

2025-01 2.4%

87 stores launched

Monthly Trend

Monthly store launches in Bosnia and Herzegovina (January 2026)
Monthly store launches in Bosnia and Herzegovina over the past 12 months
Month Stores Launched Percentage
2025-12 357 9.84%
2025-11 426 11.74%
2025-10 376 10.36%
2025-09 375 10.33%
2025-08 366 10.09%
2025-07 304 8.38%
2025-06 244 6.72%
2025-05 253 6.97%
2025-04 324 8.93%
2025-03 264 7.27%
2025-02 253 6.97%
2025-01 87 2.40%

Active Stores by Launch Year

Currently, 14,549 active stores in Bosnia and Herzegovina are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

3 active stores

2025 25.9%

3,764 active stores

2024 12.0%

1,742 active stores

2023 8.5%

1,234 active stores

2022 6.9%

997 active stores

2021 7.3%

1,062 active stores

2020 5.7%

823 active stores

2019 4.8%

697 active stores

2018 8.4%

1,224 active stores

2017 4.6%

664 active stores

2016 1.9%

274 active stores

2015 2.0%

284 active stores

2014 1.8%

255 active stores

2013 2.3%

330 active stores

2012 1.2%

172 active stores

Distribution by Launch Year

Active stores in Bosnia and Herzegovina by original launch year (January 2026)
Active stores in Bosnia and Herzegovina by launch year
Launch Year Active Stores Percentage
2026 3 0.02%
2025 3764 25.87%
2024 1742 11.97%
2023 1234 8.48%
2022 997 6.85%
2021 1062 7.30%
2020 823 5.66%
2019 697 4.79%
2018 1224 8.41%
2017 664 4.56%
2016 274 1.88%
2015 284 1.95%
2014 255 1.75%
2013 330 2.27%
2012 172 1.18%
2011 238 1.64%
2010 158 1.09%
2009 102 0.70%
2008 93 0.64%
2007 86 0.59%
2006 62 0.43%
2005 53 0.36%
2004 73 0.50%
2003 45 0.31%
2002 44 0.30%
2001 34 0.23%
2000 16 0.11%
1999 13 0.09%
1998 5 0.03%
1997 1 0.01%
1996 1 0.01%

Social Media Usage

Instagram leads with 38.7% among stores with at least one detectable social profile (10,441 stores) , followed by Facebook (25.1%) and YouTube (20.0%) .

Base: 11,071 stores with any detectable social profile (75.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 38.7%

10,441 stores

Facebook 25.1%

6,756 stores

YouTube 20.0%

5,395 stores

Twitter 11.5%

3,095 stores

TikTok 1.4%

376 stores

LinkedIn 1.2%

318 stores

X 0.8%

223 stores

Pinterest 0.8%

214 stores

WhatsApp 0.4%

101 stores

Vimeo 0.1%

29 stores

Visual Distribution

Distribution of social media platforms in Bosnia and Herzegovina (January 2026)
Distribution of social media platforms in Bosnia and Herzegovina e-commerce stores
Social Platform Store Count Market Share
Instagram 10441 38.74%
Facebook 6756 25.07%
YouTube 5395 20.02%
Twitter 3095 11.49%
TikTok 376 1.40%
LinkedIn 318 1.18%
X 223 0.83%
Pinterest 214 0.79%
WhatsApp 101 0.37%
Vimeo 29 0.11%

Dataset Coverage

Field Rows count Coverage
Website 14.6k 100.00%
Emails 12.0k 81.91%
Phones 1.2k 8.31%
Ecommerce platform 14.6k 100.00%
Couriers 261.0 1.79%
Payment Providers 964.0 6.60%
Categories 10.7k 73.24%
Social Media 11.1k 75.82%

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Frequently Asked Questions

What data is included in the Bosnia and Herzegovina E-commerce Database?

Our database covers over 14.6k Bosnia and Herzegovina physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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