Bosnia and Herzegovina E-commerce Database

Explore 14.1k verified e-commerce stores in the Bosnia and Herzegovina. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 16.5k with e-commerce signals. 14.1k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

Cafe24 leads with 77.7% of stores with physical delivery (10,815 stores) , followed by WooCommerce (14.6%) and Custom (3.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Cafe24 77.7%

10,815 stores

2,038 stores

434 stores

347 stores

78 stores

61 stores

52 stores

47 stores

25 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Bosnia and Herzegovina
Platform Stores with Physical Delivery Percentage
Cafe24 10815 77.67%
WooCommerce 2038 14.64%
Custom 434 3.12%
Shopify 347 2.49%
PrestaShop 78 0.56%
GodoMall, Cafe24 61 0.44%
Cafe24, GodoMall 52 0.37%
Magento 47 0.34%
Wisa (WisaPark) E-commerce Platform, Cafe24 27 0.19%
VirtueMart 25 0.18%

Categories Distribution

Clothing & Accessories leads with 24.3% of all stores (2,603 stores) , followed by Health & Beauty (22.9%) and Food & Beverages (13.6%) .

Base: 10,734 AI-verified stores with physical delivery and detected product categories (76.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 24.3%

2,603 stores

Health & Beauty 22.9%

2,453 stores

Food & Beverages 13.6%

1,465 stores

Home & Garden 8.5%

916 stores

Electronics & Technology 5.2%

553 stores

Jewelry & Watches 3.7%

396 stores

Sporting Goods & Outdoor Gear 3.5%

379 stores

Furniture & Home Decor 3.3%

353 stores

Arts & Entertainment 2.7%

295 stores

Business & Industrial 2.6%

279 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina store categories (April 2026)
Distribution of categories in Bosnia and Herzegovina e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2603 24.25%
Health & Beauty 2453 22.85%
Food & Beverages 1465 13.65%
Home & Garden 916 8.53%
Electronics & Technology 553 5.15%
Jewelry & Watches 396 3.69%
Sporting Goods & Outdoor Gear 379 3.53%
Furniture & Home Decor 353 3.29%
Arts & Entertainment 295 2.75%
Business & Industrial 279 2.60%
Tools & Hardware 266 2.48%
Pets & Pet Supplies 227 2.11%
Toys & Games 211 1.97%
Vehicles & Parts 190 1.77%
Baby & Toddler 148 1.38%

Payment Providers Distribution

MasterCard leads with 29.1% among AI-verified physical stores (570 stores) , followed by PayPal (21.5%) and American Express (20.2%) .

Base: 945 AI-verified physical stores with detectable payment providers (6.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

570 stores

PayPal 21.5%

422 stores

395 stores

WebPay 10.4%

203 stores

140 stores

VISA 7.0%

137 stores

JCB 1.7%

33 stores

Bolt 0.8%

16 stores

13 stores

7 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina payment providers (April 2026)
Distribution of payment providers in Bosnia and Herzegovina e-commerce stores
Payment Provider Store Count Market Share
MasterCard 570 29.10%
PayPal 422 21.54%
American Express 395 20.16%
WebPay 203 10.36%
Stripe Connect 140 7.15%
VISA 137 6.99%
JCB 33 1.68%
Bolt 16 0.82%
UnionPay 13 0.66%
Apple Pay 7 0.36%
BitCoin 6 0.31%
Google Pay 6 0.31%
SEPA 5 0.26%
Mada 3 0.15%
AliPay 3 0.15%

Shipping Carriers Distribution

UPS leads with 44.6% among AI-verified physical stores (153 stores) , followed by DHL (12.5%) and Hermes (11.1%) .

Base: 311 AI-verified physical stores with detectable shipping carriers (2.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 44.6%

153 stores

DHL 12.5%

43 stores

Hermes 11.1%

38 stores

FedEx 5.5%

19 stores

16 stores

GLS 4.4%

15 stores

TNT 3.2%

11 stores

DPD 2.6%

9 stores

8 stores

JX 2.0%

7 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina shipping carriers (April 2026)
Distribution of shipping carriers in Bosnia and Herzegovina e-commerce stores
Shipping Carrier Store Count Market Share
UPS 153 44.61%
DHL 43 12.54%
Hermes 38 11.08%
FedEx 19 5.54%
JP BH Pošta 16 4.66%
GLS 15 4.37%
TNT 11 3.21%
DPD 9 2.62%
Speedy 8 2.33%
JX 7 2.04%
Korea Post 6 1.75%
TCS 6 1.75%
USPS 5 1.46%
CTT 4 1.17%
DSV 3 0.87%

Store Launch Timeline

Over the past 12 months, 3,779 new stores were launched in Bosnia and Herzegovina , with the highest activity in 2026-03 (497 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 13.2%

497 stores launched

2026-02 8.5%

321 stores launched

2026-01 9.3%

352 stores launched

2025-12 9.3%

350 stores launched

2025-11 10.6%

401 stores launched

2025-10 8.9%

338 stores launched

2025-09 9.3%

351 stores launched

2025-08 8.7%

327 stores launched

2025-07 6.9%

260 stores launched

2025-06 6.1%

229 stores launched

2025-05 5.5%

207 stores launched

2025-04 3.9%

146 stores launched

Monthly Trend

Monthly store launches in Bosnia and Herzegovina (April 2026)
Monthly store launches in Bosnia and Herzegovina over the past 12 months
Month Stores Launched Percentage
2026-03 497 13.15%
2026-02 321 8.49%
2026-01 352 9.31%
2025-12 350 9.26%
2025-11 401 10.61%
2025-10 338 8.94%
2025-09 351 9.29%
2025-08 327 8.65%
2025-07 260 6.88%
2025-06 229 6.06%
2025-05 207 5.48%
2025-04 146 3.86%

Active Stores by Launch Year

Currently, 14,013 active stores in Bosnia and Herzegovina are tracked in our database , with the most stores launched in 2026 (1,185 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 8.5%

1,185 active stores

2025 22.7%

3,175 active stores

2024 11.5%

1,614 active stores

2023 8.1%

1,137 active stores

2022 6.4%

899 active stores

2021 7.1%

990 active stores

2020 5.7%

798 active stores

2019 4.7%

660 active stores

2018 5.6%

783 active stores

2017 3.7%

517 active stores

2016 2.0%

280 active stores

2015 1.9%

271 active stores

2014 1.7%

242 active stores

2013 2.1%

294 active stores

2012 1.2%

172 active stores

Distribution by Launch Year

Active stores in Bosnia and Herzegovina by original launch year (April 2026)
Active stores in Bosnia and Herzegovina by launch year
Launch Year Active Stores Percentage
2026 1185 8.46%
2025 3175 22.66%
2024 1614 11.52%
2023 1137 8.11%
2022 899 6.42%
2021 990 7.06%
2020 798 5.69%
2019 660 4.71%
2018 783 5.59%
2017 517 3.69%
2016 280 2.00%
2015 271 1.93%
2014 242 1.73%
2013 294 2.10%
2012 172 1.23%
2011 227 1.62%
2010 155 1.11%
2009 102 0.73%
2008 82 0.59%
2007 77 0.55%
2006 60 0.43%
2005 53 0.38%
2004 75 0.54%
2003 47 0.34%
2002 45 0.32%
2001 35 0.25%
2000 14 0.10%
1999 13 0.09%
1998 7 0.05%
1997 2 0.01%
1996 2 0.01%

Social Media Usage

Instagram leads with 37.1% among stores with at least one detectable social profile (10,053 stores) , followed by Facebook (25.2%) and YouTube (20.5%) .

Base: 10,692 stores with any detectable social profile (75.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 37.1%

10,053 stores

Facebook 25.2%

6,825 stores

YouTube 20.5%

5,537 stores

Twitter 12.4%

3,360 stores

TikTok 1.4%

379 stores

LinkedIn 1.2%

326 stores

X 0.9%

247 stores

Pinterest 0.8%

210 stores

WhatsApp 0.4%

107 stores

Vimeo 0.1%

19 stores

Visual Distribution

Distribution of social media platforms in Bosnia and Herzegovina (April 2026)
Distribution of social media platforms in Bosnia and Herzegovina e-commerce stores
Social Platform Store Count Market Share
Instagram 10053 37.15%
Facebook 6825 25.22%
YouTube 5537 20.46%
Twitter 3360 12.42%
TikTok 379 1.40%
LinkedIn 326 1.20%
X 247 0.91%
Pinterest 210 0.78%
WhatsApp 107 0.40%
Vimeo 19 0.07%

Data Coverage

Field Rows count Coverage
Website 14.1k 100.00%
Emails 11.2k 79.40%
Phones 1.2k 8.61%
Ecommerce platform 14.1k 100.00%
Couriers 311.0 2.21%
Payment Providers 945.0 6.71%
Categories 11.1k 78.53%
Social Media 10.7k 75.92%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Bosnia and Herzegovina e-commerce landscape:

Analyze 14.1k verified e-commerce stores in Bosnia and Herzegovina - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Bosnia and Herzegovina e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Bosnia and Herzegovina e-commerce intelligence?

We track 14.1k verified Bosnia and Herzegovina e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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