Bosnia and Herzegovina E-commerce Database

Explore 13.3k verified e-commerce stores in the Bosnia and Herzegovina. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 15.2k with e-commerce signals. 13.3k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

Custom leads with 80.6% of stores with physical delivery (10,708 stores) , followed by WooCommerce (14.9%) and Shopify (2.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 80.6%

10,708 stores

1,985 stores

351 stores

76 stores

53 stores

Aedi 0.3%

46 stores

26 stores

15 stores

14 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Bosnia and Herzegovina
Platform Stores with Physical Delivery Percentage
Custom 10708 80.64%
WooCommerce 1985 14.95%
Shopify 351 2.64%
PrestaShop 76 0.57%
Magento 53 0.40%
Aedi 46 0.35%
Wix eCommerce 26 0.20%
OpenCart 15 0.11%
nopCommerce 14 0.11%
Botble CMS 4 0.03%

Categories Distribution

Clothing & Accessories leads with 27.7% of all stores (2,674 stores) , followed by Health & Beauty (27.5%) and Food & Beverages (11.2%) .

Base: 9,670 AI-verified stores with physical delivery and detected product categories (72.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 27.7%

2,674 stores

Health & Beauty 27.5%

2,662 stores

Food & Beverages 11.2%

1,082 stores

Electronics & Technology 7.4%

714 stores

Home & Garden 5.4%

524 stores

Jewelry & Watches 4.8%

467 stores

Furniture & Home Decor 3.6%

348 stores

Sporting Goods & Outdoor Gear 2.2%

214 stores

Pets & Pet Supplies 2.0%

194 stores

Arts & Entertainment 1.6%

150 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina store categories (March 2026)
Distribution of categories in Bosnia and Herzegovina e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2674 27.65%
Health & Beauty 2662 27.53%
Food & Beverages 1082 11.19%
Electronics & Technology 714 7.38%
Home & Garden 524 5.42%
Jewelry & Watches 467 4.83%
Furniture & Home Decor 348 3.60%
Sporting Goods & Outdoor Gear 214 2.21%
Pets & Pet Supplies 194 2.01%
Arts & Entertainment 150 1.55%
Tools & Hardware 149 1.54%
Baby & Toddler 144 1.49%
Gifts & Special Occasions 130 1.34%
Vehicles & Parts 127 1.31%
Toys & Games 91 0.94%

Payment Providers Distribution

MasterCard leads with 28.2% among AI-verified physical stores (501 stores) , followed by PayPal (22.5%) and American Express (20.2%) .

Base: 873 AI-verified physical stores with detectable payment providers (6.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

501 stores

PayPal 22.5%

400 stores

358 stores

172 stores

127 stores

VISA 7.1%

126 stores

JCB 1.9%

33 stores

11 stores

Bolt 0.6%

11 stores

9 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina payment providers (March 2026)
Distribution of payment providers in Bosnia and Herzegovina e-commerce stores
Payment Provider Store Count Market Share
MasterCard 501 28.21%
PayPal 400 22.52%
American Express 358 20.16%
WebPay 172 9.68%
Stripe Connect 127 7.15%
VISA 126 7.09%
JCB 33 1.86%
UnionPay 11 0.62%
Bolt 11 0.62%
Apple Pay 9 0.51%
Google Pay 9 0.51%
BitCoin 8 0.45%
Mada 5 0.28%
Klarna 3 0.17%
AliPay 3 0.17%

Shipping Carriers Distribution

UPS leads with 44.0% among AI-verified physical stores (144 stores) , followed by DHL (13.5%) and Hermes (11.3%) .

Base: 292 AI-verified physical stores with detectable shipping carriers (2.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 44.0%

144 stores

DHL 13.5%

44 stores

Hermes 11.3%

37 stores

FedEx 5.5%

18 stores

TNT 4.0%

13 stores

GLS 4.0%

13 stores

DPD 3.1%

10 stores

8 stores

7 stores

JX 2.1%

7 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina shipping carriers (March 2026)
Distribution of shipping carriers in Bosnia and Herzegovina e-commerce stores
Shipping Carrier Store Count Market Share
UPS 144 44.04%
DHL 44 13.46%
Hermes 37 11.31%
FedEx 18 5.50%
TNT 13 3.98%
GLS 13 3.98%
DPD 10 3.06%
JP BH Pošta 8 2.45%
Speedy 7 2.14%
JX 7 2.14%
USPS 6 1.83%
Korea Post 6 1.83%
TCS 5 1.53%
CTT 5 1.53%
ASM 4 1.22%

Store Launch Timeline

Over the past 12 months, 3,634 new stores were launched in Bosnia and Herzegovina , with the highest activity in 2026-02 (312 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 8.6%

312 stores launched

2026-01 9.4%

343 stores launched

2025-12 9.9%

360 stores launched

2025-11 11.1%

403 stores launched

2025-10 9.4%

342 stores launched

2025-09 9.7%

352 stores launched

2025-08 9.1%

330 stores launched

2025-07 7.4%

269 stores launched

2025-06 6.0%

219 stores launched

2025-05 5.7%

206 stores launched

2025-04 8.0%

289 stores launched

2025-03 5.8%

209 stores launched

Monthly Trend

Monthly store launches in Bosnia and Herzegovina (March 2026)
Monthly store launches in Bosnia and Herzegovina over the past 12 months
Month Stores Launched Percentage
2026-02 312 8.59%
2026-01 343 9.44%
2025-12 360 9.91%
2025-11 403 11.09%
2025-10 342 9.41%
2025-09 352 9.69%
2025-08 330 9.08%
2025-07 269 7.40%
2025-06 219 6.03%
2025-05 206 5.67%
2025-04 289 7.95%
2025-03 209 5.75%

Active Stores by Launch Year

Currently, 13,246 active stores in Bosnia and Herzegovina are tracked in our database , with the most stores launched in 2026 (659 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.0%

659 active stores

2025 24.8%

3,283 active stores

2024 11.9%

1,581 active stores

2023 8.4%

1,116 active stores

2022 6.7%

885 active stores

2021 7.1%

945 active stores

2020 5.8%

768 active stores

2019 4.8%

632 active stores

2018 5.8%

771 active stores

2017 3.7%

489 active stores

2016 1.9%

258 active stores

2015 1.9%

254 active stores

2014 1.8%

236 active stores

2013 2.2%

286 active stores

2012 1.2%

158 active stores

Distribution by Launch Year

Active stores in Bosnia and Herzegovina by original launch year (March 2026)
Active stores in Bosnia and Herzegovina by launch year
Launch Year Active Stores Percentage
2026 659 4.98%
2025 3283 24.78%
2024 1581 11.94%
2023 1116 8.43%
2022 885 6.68%
2021 945 7.13%
2020 768 5.80%
2019 632 4.77%
2018 771 5.82%
2017 489 3.69%
2016 258 1.95%
2015 254 1.92%
2014 236 1.78%
2013 286 2.16%
2012 158 1.19%
2011 211 1.59%
2010 143 1.08%
2009 92 0.69%
2008 80 0.60%
2007 70 0.53%
2006 56 0.42%
2005 54 0.41%
2004 69 0.52%
2003 45 0.34%
2002 41 0.31%
2001 31 0.23%
2000 12 0.09%
1999 12 0.09%
1998 7 0.05%
1996 2 0.02%

Social Media Usage

Instagram leads with 37.2% among stores with at least one detectable social profile (9,551 stores) , followed by Facebook (25.2%) and YouTube (20.5%) .

Base: 10,160 stores with any detectable social profile (76.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 37.2%

9,551 stores

Facebook 25.2%

6,472 stores

YouTube 20.5%

5,273 stores

Twitter 12.3%

3,170 stores

TikTok 1.4%

368 stores

LinkedIn 1.2%

298 stores

X 0.9%

235 stores

Pinterest 0.8%

199 stores

WhatsApp 0.4%

101 stores

Vimeo 0.1%

22 stores

Visual Distribution

Distribution of social media platforms in Bosnia and Herzegovina (March 2026)
Distribution of social media platforms in Bosnia and Herzegovina e-commerce stores
Social Platform Store Count Market Share
Instagram 9551 37.18%
Facebook 6472 25.19%
YouTube 5273 20.53%
Twitter 3170 12.34%
TikTok 368 1.43%
LinkedIn 298 1.16%
X 235 0.91%
Pinterest 199 0.77%
WhatsApp 101 0.39%
Vimeo 22 0.09%

Data Coverage

Field Rows count Coverage
Website 13.3k 100.00%
Emails 10.7k 80.75%
Phones 1.1k 8.48%
Ecommerce platform 13.3k 100.00%
Couriers 292.0 2.19%
Payment Providers 873.0 6.56%
Categories 9.8k 73.92%
Social Media 10.2k 76.36%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Bosnia and Herzegovina e-commerce landscape:

Analyze 13.3k verified e-commerce stores in Bosnia and Herzegovina - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Bosnia and Herzegovina e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Bosnia and Herzegovina e-commerce intelligence?

We track 13.3k verified Bosnia and Herzegovina e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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