Bosnia and Herzegovina E-commerce Market
Explore 14.5k verified e-commerce stores in the Bosnia and Herzegovina. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 16.9k with e-commerce signals. 14.5k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Cafe24 stores with 78.2% of stores with physical delivery (11,193 stores) , followed by WooCommerce (14.4%) and Custom (3.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,193 stores
2,064 stores
439 stores
334 stores
64 stores
60 stores
59 stores
46 stores
28 stores
26 stores
Visual Distribution
11,193 stores
2,064 stores
439 stores
334 stores
64 stores
60 stores
59 stores
46 stores
28 stores
26 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Cafe24 | 11193 | 78.20% |
| WooCommerce | 2064 | 14.42% |
| Custom | 439 | 3.07% |
| Shopify | 334 | 2.33% |
| PrestaShop | 64 | 0.45% |
| GodoMall, Cafe24 | 60 | 0.42% |
| Cafe24, GodoMall | 59 | 0.41% |
| Magento | 46 | 0.32% |
| Cafe24, Wisa (WisaPark) E-commerce Platform | 28 | 0.20% |
| VirtueMart | 26 | 0.18% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Cafe24 holds 70.7% share of all Bosnia and Herzegovina e-commerce stores (11,663) , with WooCommerce at 22.6% and Custom at 2.7% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
11,663 stores
3,731 stores
439 stores
380 stores
64 stores
61 stores
59 stores
49 stores
29 stores
33 stores
Visual Distribution
11,663 stores
3,731 stores
439 stores
380 stores
64 stores
61 stores
59 stores
49 stores
29 stores
33 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Cafe24 | 11663 | 70.65% |
| WooCommerce | 3731 | 22.60% |
| Custom | 439 | 2.66% |
| Shopify | 380 | 2.30% |
| PrestaShop | 64 | 0.39% |
| GodoMall, Cafe24 | 61 | 0.37% |
| Cafe24, GodoMall | 59 | 0.36% |
| Magento | 49 | 0.30% |
| Cafe24, Wisa (WisaPark) E-commerce Platform | 29 | 0.18% |
| VirtueMart | 33 | 0.20% |
Categories Distribution
Clothing & Accessories stores with 24.6% of all stores (2,689 stores) , followed by Health & Beauty (22.5%) and Food & Beverages (13.5%) .
Base: 10,926 AI-verified stores with physical delivery and detected product categories (75.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,689 stores
2,462 stores
1,478 stores
934 stores
557 stores
417 stores
383 stores
372 stores
300 stores
295 stores
Visual Distribution
2,689 stores
2,462 stores
1,478 stores
934 stores
557 stores
417 stores
383 stores
372 stores
300 stores
295 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2689 | 24.61% |
| Health & Beauty | 2462 | 22.53% |
| Food & Beverages | 1478 | 13.53% |
| Home & Garden | 934 | 8.55% |
| Electronics & Technology | 557 | 5.10% |
| Jewelry & Watches | 417 | 3.82% |
| Sporting Goods & Outdoor Gear | 383 | 3.51% |
| Furniture & Home Decor | 372 | 3.40% |
| Arts & Entertainment | 300 | 2.75% |
| Business & Industrial | 295 | 2.70% |
Payment Providers Distribution
MasterCard stores with 28.9% among AI-verified physical stores (537 stores) , followed by PayPal (21.0%) and American Express (19.6%) .
Base: 916 AI-verified physical stores with detectable payment providers (6.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
537 stores
391 stores
364 stores
201 stores
141 stores
134 stores
32 stores
16 stores
11 stores
10 stores
Visual Distribution
537 stores
391 stores
364 stores
201 stores
141 stores
134 stores
32 stores
16 stores
11 stores
10 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 537 | 28.87% |
| PayPal | 391 | 21.02% |
| American Express | 364 | 19.57% |
| WebPay | 201 | 10.81% |
| Stripe Connect | 141 | 7.58% |
| VISA | 134 | 7.20% |
| JCB | 32 | 1.72% |
| Bolt | 16 | 0.86% |
| UnionPay | 11 | 0.59% |
| Apple Pay | 10 | 0.54% |
Shipping Carriers Distribution
UPS stores with 44.0% among AI-verified physical stores (151 stores) , followed by DHL (12.5%) and Hermes (12.2%) .
Base: 309 AI-verified physical stores with detectable shipping carriers (2.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
151 stores
43 stores
42 stores
19 stores
15 stores
14 stores
10 stores
10 stores
9 stores
6 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 151 | 44.02% |
| DHL | 43 | 12.54% |
| Hermes | 42 | 12.24% |
| FedEx | 19 | 5.54% |
| JP BH Pošta | 15 | 4.37% |
| GLS | 14 | 4.08% |
| DPD | 10 | 2.92% |
| TNT | 10 | 2.92% |
| Speedy | 9 | 2.62% |
| USPS | 6 | 1.75% |
Store Launch Timeline
Over the past 12 months, 4,020 new stores were launched in Bosnia and Herzegovina , with the highest activity in 2026-04 (496 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
496 stores launched
491 stores launched
323 stores launched
364 stores launched
348 stores launched
395 stores launched
328 stores launched
342 stores launched
324 stores launched
261 stores launched
227 stores launched
121 stores launched
Monthly Trend
12.3% of last 12 months
12.2% of last 12 months
8.0% of last 12 months
9.1% of last 12 months
8.7% of last 12 months
9.8% of last 12 months
8.2% of last 12 months
8.5% of last 12 months
8.1% of last 12 months
6.5% of last 12 months
5.6% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 496 | 12.34% |
| 2026-03 | 491 | 12.21% |
| 2026-02 | 323 | 8.03% |
| 2026-01 | 364 | 9.05% |
| 2025-12 | 348 | 8.66% |
| 2025-11 | 395 | 9.83% |
| 2025-10 | 328 | 8.16% |
| 2025-09 | 342 | 8.51% |
| 2025-08 | 324 | 8.06% |
| 2025-07 | 261 | 6.49% |
| 2025-06 | 227 | 5.65% |
| 2025-05 | 121 | 3.01% |
Active Stores by Launch Year
Currently, 14,397 active stores in Bosnia and Herzegovina are tracked in our database , with the most stores launched in 2026 (1,717 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,717 active stores
3,084 active stores
1,578 active stores
1,129 active stores
908 active stores
974 active stores
794 active stores
663 active stores
773 active stores
511 active stores
279 active stores
270 active stores
247 active stores
292 active stores
173 active stores
Distribution by Launch Year
11.9% of tracked active stores
21.4% of tracked active stores
11.0% of tracked active stores
7.8% of tracked active stores
6.3% of tracked active stores
6.8% of tracked active stores
5.5% of tracked active stores
4.6% of tracked active stores
5.4% of tracked active stores
3.5% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
1.7% of tracked active stores
2.0% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1717 | 11.93% |
| 2025 | 3084 | 21.42% |
| 2024 | 1578 | 10.96% |
| 2023 | 1129 | 7.84% |
| 2022 | 908 | 6.31% |
| 2021 | 974 | 6.77% |
| 2020 | 794 | 5.52% |
| 2019 | 663 | 4.61% |
| 2018 | 773 | 5.37% |
| 2017 | 511 | 3.55% |
| 2016 | 279 | 1.94% |
| 2015 | 270 | 1.88% |
| 2014 | 247 | 1.72% |
| 2013 | 292 | 2.03% |
| 2012 | 173 | 1.20% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Cafe24 - Jewelry & Watches
Cafe24
Cafe24 - Food & Beverages
Cafe24
Cafe24 - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.5k | 100.00% |
| Emails | 11.4k | 79.10% |
| Phones | 2.3k | 15.92% |
| Ecommerce platform | 14.5k | 100.00% |
| Couriers | 309.0 | 2.14% |
| Payment Providers | 916.0 | 6.33% |
| Categories | 11.2k | 77.66% |
| Social Media | 11.0k | 75.72% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bosnia and Herzegovina e-commerce landscape:
Analyze 14.5k verified e-commerce stores in Bosnia and Herzegovina - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Bosnia and Herzegovina e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Bosnia and Herzegovina e-commerce intelligence?
-
We track 14.5k verified Bosnia and Herzegovina e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 37.0% among stores with at least one detectable social profile (10,311 stores) , followed by Facebook (25.1%) and YouTube (20.6%) .
Base: 10,953 stores with any detectable social profile (75.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10,311 stores
7,009 stores
5,731 stores
3,512 stores
392 stores
327 stores
262 stores
212 stores
106 stores
19 stores
Visual Distribution
10,311 stores
7,009 stores
5,731 stores
3,512 stores
392 stores
327 stores
262 stores
212 stores
106 stores
19 stores