Bosnia and Herzegovina E-commerce Database

Explore 14.0k e-commerce stores in the Bosnia and Herzegovina. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 82.6% of stores with physical delivery (11,513 stores) , followed by WooCommerce (13.7%) and Shopify (2.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 82.6%

11,513 stores

1,905 stores

323 stores

59 stores

Aedi 0.4%

49 stores

46 stores

21 stores

12 stores

11 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Bosnia and Herzegovina
Platform Stores with Physical Delivery Percentage
Custom 11513 82.57%
WooCommerce 1905 13.66%
Shopify 323 2.32%
PrestaShop 59 0.42%
Aedi 49 0.35%
Magento 46 0.33%
Wix eCommerce 21 0.15%
OpenCart 12 0.09%
nopCommerce 11 0.08%
SAP Commerce Cloud 5 0.04%

All Stores Distribution

Custom holds 75.4% share of all Bosnia and Herzegovina e-commerce stores (11,513) , with WooCommerce at 19.8% and Shopify at 2.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 75.4%

11,513 stores

3,027 stores

441 stores

62 stores

Aedi 0.3%

49 stores

48 stores

81 stores

20 stores

14 stores

8 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Bosnia and Herzegovina
Platform Total Stores Percentage
Custom 11513 75.43%
WooCommerce 3027 19.83%
Shopify 441 2.89%
PrestaShop 62 0.41%
Aedi 49 0.32%
Magento 48 0.31%
Wix eCommerce 81 0.53%
OpenCart 20 0.13%
nopCommerce 14 0.09%
SAP Commerce Cloud 8 0.05%

Categories Distribution

Clothing & Accessories leads with 28.2% of all stores (2,887 stores) , followed by Health & Beauty (24.9%) and Food & Beverages (11.3%) .

Top 10 Categories

Clothing & Accessories 28.2%

2,887 stores

Health & Beauty 24.9%

2,553 stores

Food & Beverages 11.3%

1,160 stores

Electronics & Technology 7.5%

771 stores

Home & Garden 5.5%

565 stores

Jewelry & Watches 4.8%

494 stores

Furniture & Home Decor 3.5%

360 stores

Sporting Goods & Outdoor Gear 2.3%

234 stores

Vehicles & Parts 2.2%

222 stores

Pets & Pet Supplies 2.1%

216 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina store categories (November 2025)
Distribution of categories in Bosnia and Herzegovina e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2887 28.20%
Health & Beauty 2553 24.94%
Food & Beverages 1160 11.33%
Electronics & Technology 771 7.53%
Home & Garden 565 5.52%
Jewelry & Watches 494 4.83%
Furniture & Home Decor 360 3.52%
Sporting Goods & Outdoor Gear 234 2.29%
Vehicles & Parts 222 2.17%
Pets & Pet Supplies 216 2.11%
Tools & Hardware 192 1.88%
Arts & Entertainment 185 1.81%
Baby & Toddler 142 1.39%
Toys & Games 131 1.28%
Business & Industrial 124 1.21%

Payment Providers Distribution

MasterCard leads with 27.9% among AI-verified physical stores (510 stores) , followed by PayPal (20.8%) and American Express (19.9%) .

Base: 935 AI-verified physical stores with detectable payment providers (6.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

510 stores

PayPal 20.8%

380 stores

363 stores

159 stores

155 stores

VISA 8.0%

146 stores

JCB 2.5%

45 stores

14 stores

Mada 0.6%

11 stores

10 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina payment providers (November 2025)
Distribution of payment providers in Bosnia and Herzegovina e-commerce stores
Payment Provider Store Count Market Share
MasterCard 510 27.95%
PayPal 380 20.82%
American Express 363 19.89%
WebPay 159 8.71%
Stripe Connect 155 8.49%
VISA 146 8.00%
JCB 45 2.47%
UnionPay 14 0.77%
Mada 11 0.60%
Apple Pay 10 0.55%
Bolt 10 0.55%
Google Pay 7 0.38%
AliPay 5 0.27%
Paddle 5 0.27%
SEPA 5 0.27%

Shipping Carriers Distribution

UPS leads with 42.5% among AI-verified physical stores (122 stores) , followed by DHL (12.2%) and Hermes (9.1%) .

Base: 268 AI-verified physical stores with detectable shipping carriers (1.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 42.5%

122 stores

DHL 12.2%

35 stores

26 stores

16 stores

GLS 5.6%

16 stores

DPD 3.8%

11 stores

TCS 3.8%

11 stores

FedEx 3.8%

11 stores

TNT 3.5%

10 stores

9 stores

Visual Distribution

Distribution of top 10 Bosnia and Herzegovina shipping carriers (November 2025)
Distribution of shipping carriers in Bosnia and Herzegovina e-commerce stores
Shipping Carrier Store Count Market Share
UPS 122 42.51%
DHL 35 12.20%
Hermes 26 9.06%
JP BH Pošta 16 5.57%
GLS 16 5.57%
DPD 11 3.83%
TCS 11 3.83%
FedEx 11 3.83%
TNT 10 3.48%
Speedy 9 3.14%
CBL 5 1.74%
4PX 4 1.39%
USPS 4 1.39%
Schenker 4 1.39%
ELTA 3 1.05%

Store Launch Timeline

Over the past 12 months, 3,094 new stores were launched in Bosnia and Herzegovina , with the highest activity in 2025-10 (343 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.1%

343 stores launched

2025-09 11.2%

347 stores launched

2025-08 11.8%

364 stores launched

2025-07 9.4%

291 stores launched

2025-06 7.4%

229 stores launched

2025-05 7.4%

230 stores launched

2025-04 9.5%

293 stores launched

2025-03 8.0%

246 stores launched

2025-02 8.1%

250 stores launched

2025-01 7.0%

218 stores launched

2024-12 6.4%

198 stores launched

2024-11 2.7%

85 stores launched

Monthly Trend

Monthly store launches in Bosnia and Herzegovina (November 2025)
Monthly store launches in Bosnia and Herzegovina over the past 12 months
Month Stores Launched Percentage
2025-10 343 11.09%
2025-09 347 11.22%
2025-08 364 11.76%
2025-07 291 9.41%
2025-06 229 7.40%
2025-05 230 7.43%
2025-04 293 9.47%
2025-03 246 7.95%
2025-02 250 8.08%
2025-01 218 7.05%
2024-12 198 6.40%
2024-11 85 2.75%

Active Stores by Launch Year

Currently, 13,913 active stores in Bosnia and Herzegovina are tracked in our database , with the most stores launched in 2025 (2,816 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.2%

2,816 active stores

2024 13.3%

1,849 active stores

2023 9.0%

1,255 active stores

2022 7.2%

1,008 active stores

2021 7.8%

1,091 active stores

2020 6.1%

848 active stores

2019 5.0%

701 active stores

2018 8.7%

1,209 active stores

2017 4.9%

678 active stores

2016 2.1%

286 active stores

2015 2.0%

280 active stores

2014 1.8%

253 active stores

2013 2.3%

325 active stores

2012 1.3%

184 active stores

2011 1.8%

249 active stores

Distribution by Launch Year

Active stores in Bosnia and Herzegovina by original launch year (November 2025)
Active stores in Bosnia and Herzegovina by launch year
Launch Year Active Stores Percentage
2025 2816 20.24%
2024 1849 13.29%
2023 1255 9.02%
2022 1008 7.25%
2021 1091 7.84%
2020 848 6.10%
2019 701 5.04%
2018 1209 8.69%
2017 678 4.87%
2016 286 2.06%
2015 280 2.01%
2014 253 1.82%
2013 325 2.34%
2012 184 1.32%
2011 249 1.79%
2010 172 1.24%
2009 112 0.81%
2008 109 0.78%
2007 106 0.76%
2006 68 0.49%
2005 63 0.45%
2004 82 0.59%
2003 52 0.37%
2002 45 0.32%
2001 39 0.28%
2000 13 0.09%
1999 14 0.10%
1998 4 0.03%
1997 1 0.01%
1996 1 0.01%

Social Media Usage

Instagram leads with 38.4% among stores with at least one detectable social profile (9,494 stores) , followed by Facebook (25.9%) and YouTube (19.7%) .

Base: 10,218 stores with any detectable social profile (73.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 38.4%

9,494 stores

Facebook 25.9%

6,404 stores

YouTube 19.7%

4,880 stores

Twitter 11.1%

2,735 stores

LinkedIn 1.4%

342 stores

TikTok 1.3%

312 stores

X 1.1%

260 stores

Pinterest 0.8%

190 stores

WhatsApp 0.4%

92 stores

Vimeo 0.1%

34 stores

Visual Distribution

Distribution of social media platforms in Bosnia and Herzegovina (November 2025)
Distribution of social media platforms in Bosnia and Herzegovina e-commerce stores
Social Platform Store Count Market Share
Instagram 9494 38.37%
Facebook 6404 25.88%
YouTube 4880 19.72%
Twitter 2735 11.05%
LinkedIn 342 1.38%
TikTok 312 1.26%
X 260 1.05%
Pinterest 190 0.77%
WhatsApp 92 0.37%
Vimeo 34 0.14%

Dataset Coverage

Field Rows count Coverage
Website 14.0k 100.00%
Emails 11.4k 81.87%
Phones 1.5k 10.37%
Ecommerce platform 14.0k 100.00%
Couriers 268.0 1.92%
Payment Providers 935.0 6.69%
Categories 10.5k 74.93%
Social Media 10.2k 73.11%

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Frequently Asked Questions

What data is included in the Bosnia and Herzegovina E-commerce Database?

Our database covers over 14.0k Bosnia and Herzegovina physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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