Bosnia and Herzegovina E-commerce Market
Explore 3.1k verified e-commerce stores in the Bosnia and Herzegovina. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 5.4k with e-commerce signals. 3.1k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 65.0% of stores with physical delivery (1,986 stores) , followed by Custom (16.3%) and Shopify (10.4%) .
Base: 3,057 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,986 stores
498 stores
319 stores
55 stores
44 stores
28 stores
21 stores
20 stores
16 stores
11 stores
Visual Distribution
1,986 stores
498 stores
319 stores
55 stores
44 stores
28 stores
21 stores
20 stores
16 stores
11 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1986 | 64.97% |
| Custom | 498 | 16.29% |
| Shopify | 319 | 10.44% |
| PrestaShop | 55 | 1.80% |
| Magento | 44 | 1.44% |
| OpenCart | 28 | 0.92% |
| Wix eCommerce | 21 | 0.69% |
| VirtueMart | 20 | 0.65% |
| NBSHOP | 16 | 0.52% |
| nopCommerce | 11 | 0.36% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 70.5% share of detected Bosnia and Herzegovina e-commerce signals (3,789) , with Custom at 10.9% and Shopify at 8.3% (October 2026) .
Base: 5,376 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,789 websites
586 websites
445 websites
66 websites
73 websites
34 websites
115 websites
29 websites
21 websites
12 websites
Visual Distribution
3,789 websites
586 websites
445 websites
66 websites
73 websites
34 websites
115 websites
29 websites
21 websites
12 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 3789 | 70.48% |
| Custom | 586 | 10.90% |
| Shopify | 445 | 8.28% |
| PrestaShop | 66 | 1.23% |
| Magento | 73 | 1.36% |
| OpenCart | 34 | 0.63% |
| Wix eCommerce | 115 | 2.14% |
| VirtueMart | 29 | 0.54% |
| NBSHOP | 21 | 0.39% |
| nopCommerce | 12 | 0.22% |
Categories Distribution
Health & Beauty stores with 18.6% of all stores (568 stores) , followed by Clothing & Accessories (13.5%) and Home & Garden (11.0%) .
Base: 3,057 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
568 stores
412 stores
335 stores
300 stores
169 stores
165 stores
118 stores
116 stores
100 stores
89 stores
Visual Distribution
568 stores
412 stores
335 stores
300 stores
169 stores
165 stores
118 stores
116 stores
100 stores
89 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 568 | 18.58% |
| Clothing & Accessories | 412 | 13.48% |
| Home & Garden | 335 | 10.96% |
| Electronics & Technology | 300 | 9.81% |
| Tools & Hardware | 169 | 5.53% |
| Food & Beverages | 165 | 5.40% |
| Vehicles & Parts | 118 | 3.86% |
| Sporting Goods & Outdoor Gear | 116 | 3.79% |
| Furniture & Home Decor | 100 | 3.27% |
| Business & Industrial | 89 | 2.91% |
Payment Providers Distribution
VISA accounts for 20.5% of displayed detection occurrences (593 occurrences) , followed by MasterCard (19.1%) and Maestro (15.2%) .
Base: 2,889 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
593 occurrences
553 occurrences
439 occurrences
413 occurrences
289 occurrences
258 occurrences
159 occurrences
78 occurrences
54 occurrences
53 occurrences
Visual Distribution
593 occurrences
553 occurrences
439 occurrences
413 occurrences
289 occurrences
258 occurrences
159 occurrences
78 occurrences
54 occurrences
53 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 593 | 20.53% |
| MasterCard | 553 | 19.14% |
| Maestro | 439 | 15.20% |
| Monri | 413 | 14.30% |
| PayPal | 289 | 10.00% |
| WebPay | 258 | 8.93% |
| American Express | 159 | 5.50% |
| DinersClub | 78 | 2.70% |
| Stripe | 54 | 1.87% |
| Apple Pay | 53 | 1.83% |
Shipping Carriers Distribution
Post Express accounts for 20.9% of displayed detection occurrences (50 occurrences) , followed by DHL (19.7%) and Express One (14.6%) .
Base: 239 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
50 occurrences
47 occurrences
35 occurrences
28 occurrences
17 occurrences
16 occurrences
14 occurrences
14 occurrences
10 occurrences
8 occurrences
Visual Distribution
50 occurrences
47 occurrences
35 occurrences
28 occurrences
17 occurrences
16 occurrences
14 occurrences
14 occurrences
10 occurrences
8 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Post Express | 50 | 20.92% |
| DHL | 47 | 19.67% |
| Express One | 35 | 14.64% |
| UPS | 28 | 11.72% |
| GLS | 17 | 7.11% |
| FedEx | 16 | 6.69% |
| DPD | 14 | 5.86% |
| JP BH Pošta | 14 | 5.86% |
| Hrvatska Pošta | 10 | 4.18% |
| USPS | 8 | 3.35% |
Store Launch Timeline
Over the past 12 months, 516 new stores were launched in Bosnia and Herzegovina , with the highest activity in 2026-09 (54 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
54 stores launched
55 stores launched
46 stores launched
42 stores launched
52 stores launched
46 stores launched
54 stores launched
40 stores launched
42 stores launched
41 stores launched
40 stores launched
4 stores launched
Monthly Trend
10.5% of last 12 months
10.7% of last 12 months
8.9% of last 12 months
8.1% of last 12 months
10.1% of last 12 months
8.9% of last 12 months
10.5% of last 12 months
7.8% of last 12 months
8.1% of last 12 months
7.9% of last 12 months
7.8% of last 12 months
0.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 54 | 10.47% |
| 2026-08 | 55 | 10.66% |
| 2026-07 | 46 | 8.91% |
| 2026-06 | 42 | 8.14% |
| 2026-05 | 52 | 10.08% |
| 2026-04 | 46 | 8.91% |
| 2026-03 | 54 | 10.47% |
| 2026-02 | 40 | 7.75% |
| 2026-01 | 42 | 8.14% |
| 2025-12 | 41 | 7.95% |
| 2025-11 | 40 | 7.75% |
| 2025-10 | 4 | 0.78% |
Active Stores by Launch Year
Currently, 3,039 active stores in Bosnia and Herzegovina are tracked in our database , with the most stores launched in 2026 (446 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
446 active stores
442 active stores
333 active stores
259 active stores
234 active stores
224 active stores
193 active stores
138 active stores
168 active stores
153 active stores
52 active stores
47 active stores
32 active stores
41 active stores
34 active stores
Distribution by Launch Year
14.7% of tracked active stores
14.5% of tracked active stores
11.0% of tracked active stores
8.5% of tracked active stores
7.7% of tracked active stores
7.4% of tracked active stores
6.4% of tracked active stores
4.5% of tracked active stores
5.5% of tracked active stores
5.0% of tracked active stores
1.7% of tracked active stores
1.5% of tracked active stores
1.1% of tracked active stores
1.3% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 446 | 14.68% |
| 2025 | 442 | 14.54% |
| 2024 | 333 | 10.96% |
| 2023 | 259 | 8.52% |
| 2022 | 234 | 7.70% |
| 2021 | 224 | 7.37% |
| 2020 | 193 | 6.35% |
| 2019 | 138 | 4.54% |
| 2018 | 168 | 5.53% |
| 2017 | 153 | 5.03% |
| 2016 | 52 | 1.71% |
| 2015 | 47 | 1.55% |
| 2014 | 32 | 1.05% |
| 2013 | 41 | 1.35% |
| 2012 | 34 | 1.12% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Shoptet - Health & Beauty
Custom - Clothing & Accessories
Shopify - Clothing & Accessories
Wix eCommerce - Baby & Toddler
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.1k | 100.00% |
| Emails | 2.5k | 82.89% |
| Phones | 2.2k | 72.33% |
| Ecommerce platform | 3.1k | 100.00% |
| Couriers | 214 | 7.00% |
| Payment Providers | 962 | 31.47% |
| Categories | 2.7k | 89.11% |
| Social Media | 2.3k | 73.93% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bosnia and Herzegovina e-commerce landscape:
Analyze 3.1k verified e-commerce stores in Bosnia and Herzegovina - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Bosnia and Herzegovina e-commerce intelligence?
-
We track 3.1k verified Bosnia and Herzegovina e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 36.8% of displayed detection occurrences (2,067 occurrences) , followed by Instagram (33.5%) and YouTube (7.4%) .
Base: 5,622 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,067 occurrences
1,886 occurrences
418 occurrences
311 occurrences
306 occurrences
196 occurrences
190 occurrences
150 occurrences
92 occurrences
6 occurrences
Visual Distribution
2,067 occurrences
1,886 occurrences
418 occurrences
311 occurrences
306 occurrences
196 occurrences
190 occurrences
150 occurrences
92 occurrences
6 occurrences