Google Ads Conversion Tracking Technology Adoption in E-commerce
Discover 417.4k verified e-commerce stores using Google Ads Conversion Tracking. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 580.3k domains. 417.4k verified as active stores with physical delivery.
· · Next full refresh: March 2026
417.4k verified active stores out of 580.3k detected · 71.9% verification rate
E-commerce Platforms Distribution
Shopify leads with 31.2% of stores with physical delivery (118,170 stores) , followed by Custom (27.9%) and WooCommerce (19.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
118,170 stores
105,476 stores
74,476 stores
14,165 stores
12,038 stores
10,543 stores
7,710 stores
7,243 stores
6,550 stores
4,304 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 118170 | 31.22% |
| Custom | 105476 | 27.86% |
| WooCommerce | 74476 | 19.68% |
| Shoptet | 14165 | 3.74% |
| PrestaShop | 12038 | 3.18% |
| Loja Integrada | 10543 | 2.79% |
| OpenCart | 7710 | 2.04% |
| BigCommerce | 7243 | 1.91% |
| Magento | 6550 | 1.73% |
| Sazito | 4304 | 1.14% |
| Unas | 4059 | 1.07% |
| Wix eCommerce | 3817 | 1.01% |
| BASE | 3737 | 0.99% |
| Mercado Shops | 3242 | 0.86% |
| Shoper | 3000 | 0.79% |
All Stores Distribution
Shopify holds 25.4% share of all Google Ads Conversion Tracking e-commerce stores (127,698) , with Custom at 21.0% and WooCommerce at 33.5% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
127,698 stores
105,476 stores
168,486 stores
14,499 stores
13,188 stores
10,935 stores
9,083 stores
7,722 stores
7,734 stores
4,708 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 127698 | 25.42% |
| Custom | 105476 | 21.00% |
| WooCommerce | 168486 | 33.54% |
| Shoptet | 14499 | 2.89% |
| PrestaShop | 13188 | 2.63% |
| Loja Integrada | 10935 | 2.18% |
| OpenCart | 9083 | 1.81% |
| BigCommerce | 7722 | 1.54% |
| Magento | 7734 | 1.54% |
| Sazito | 4708 | 0.94% |
| Unas | 4209 | 0.84% |
| Wix eCommerce | 17175 | 3.42% |
| BASE | 4018 | 0.80% |
| Mercado Shops | 4252 | 0.85% |
| Shoper | 3106 | 0.62% |
Categories Distribution
Health & Beauty leads with 18.9% of all stores (65,365 stores) , followed by Clothing & Accessories (18.6%) and Electronics & Technology (8.8%) .
Base: 345,494 AI-verified stores with physical delivery and detected product categories (82.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
65,365 stores
64,329 stores
30,281 stores
29,735 stores
26,805 stores
20,866 stores
17,299 stores
16,520 stores
13,582 stores
13,540 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 65365 | 18.92% |
| Clothing & Accessories | 64329 | 18.62% |
| Electronics & Technology | 30281 | 8.76% |
| Food & Beverages | 29735 | 8.61% |
| Home & Garden | 26805 | 7.76% |
| Furniture & Home Decor | 20866 | 6.04% |
| Vehicles & Parts | 17299 | 5.01% |
| Jewelry & Watches | 16520 | 4.78% |
| Tools & Hardware | 13582 | 3.93% |
| Gifts & Special Occasions | 13540 | 3.92% |
| Sporting Goods & Outdoor Gear | 12951 | 3.75% |
| Business & Industrial | 11657 | 3.37% |
| Pets & Pet Supplies | 8354 | 2.42% |
| Arts & Entertainment | 7506 | 2.17% |
| Toys & Games | 6704 | 1.94% |
Payment Providers Distribution
PayPal leads with 22.5% among AI-verified physical stores (51,086 stores) , followed by MasterCard (15.0%) and American Express (12.0%) .
Base: 145,008 AI-verified physical stores with detectable payment providers (25.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
51,086 stores
34,024 stores
27,301 stores
17,113 stores
16,827 stores
16,153 stores
14,595 stores
14,304 stores
7,747 stores
5,740 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 51086 | 22.53% |
| MasterCard | 34024 | 15.00% |
| American Express | 27301 | 12.04% |
| VISA | 17113 | 7.55% |
| Apple Pay | 16827 | 7.42% |
| Stripe Connect | 16153 | 7.12% |
| Klarna | 14595 | 6.44% |
| Google Pay | 14304 | 6.31% |
| JCB | 7747 | 3.42% |
| Amazon Pay | 5740 | 2.53% |
| Boleto | 5218 | 2.30% |
| Mercado Pago | 4957 | 2.19% |
| Bolt | 4577 | 2.02% |
| Przelewy24 | 3629 | 1.60% |
| PayU | 3499 | 1.54% |
Shipping Carriers Distribution
UPS leads with 16.8% among AI-verified physical stores (26,520 stores) , followed by DHL (15.9%) and DPD (11.4%) .
Base: 129,653 AI-verified physical stores with detectable shipping carriers (22.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
26,520 stores
25,041 stores
17,995 stores
16,112 stores
15,842 stores
15,782 stores
8,860 stores
5,620 stores
5,252 stores
4,020 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 26520 | 16.85% |
| DHL | 25041 | 15.91% |
| DPD | 17995 | 11.43% |
| GLS | 16112 | 10.24% |
| FedEx | 15842 | 10.06% |
| USPS | 15782 | 10.03% |
| Correios | 8860 | 5.63% |
| InPost | 5620 | 3.57% |
| Royal Mail | 5252 | 3.34% |
| Ceska Posta | 4020 | 2.55% |
| TNT | 3818 | 2.43% |
| Estes | 3656 | 2.32% |
| Australia Post | 3342 | 2.12% |
| Hermes | 2825 | 1.79% |
| Magyar Posta | 2713 | 1.72% |
Store Launch Timeline
Over the past 12 months, 54,239 new stores were launched in Google Ads Conversion Tracking , with the highest activity in 2026-01 (4,155 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,155 stores launched
4,422 stores launched
4,536 stores launched
4,659 stores launched
5,043 stores launched
4,789 stores launched
5,170 stores launched
4,390 stores launched
5,108 stores launched
4,434 stores launched
4,679 stores launched
2,854 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 4155 | 7.66% |
| 2025-12 | 4422 | 8.15% |
| 2025-11 | 4536 | 8.36% |
| 2025-10 | 4659 | 8.59% |
| 2025-09 | 5043 | 9.30% |
| 2025-08 | 4789 | 8.83% |
| 2025-07 | 5170 | 9.53% |
| 2025-06 | 4390 | 8.09% |
| 2025-05 | 5108 | 9.42% |
| 2025-04 | 4434 | 8.17% |
| 2025-03 | 4679 | 8.63% |
| 2025-02 | 2854 | 5.26% |
Active Stores by Launch Year
Currently, 413,111 active stores in Google Ads Conversion Tracking are tracked in our database , with the most stores launched in 2026 (4,223 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,223 active stores
54,263 active stores
36,585 active stores
30,765 active stores
28,798 active stores
32,698 active stores
32,492 active stores
23,179 active stores
23,404 active stores
21,049 active stores
13,285 active stores
11,180 active stores
11,279 active stores
15,972 active stores
9,411 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4223 | 1.02% |
| 2025 | 54263 | 13.14% |
| 2024 | 36585 | 8.86% |
| 2023 | 30765 | 7.45% |
| 2022 | 28798 | 6.97% |
| 2021 | 32698 | 7.92% |
| 2020 | 32492 | 7.87% |
| 2019 | 23179 | 5.61% |
| 2018 | 23404 | 5.67% |
| 2017 | 21049 | 5.10% |
| 2016 | 13285 | 3.22% |
| 2015 | 11180 | 2.71% |
| 2014 | 11279 | 2.73% |
| 2013 | 15972 | 3.87% |
| 2012 | 9411 | 2.28% |
| 2011 | 8714 | 2.11% |
| 2010 | 7833 | 1.90% |
| 2009 | 7195 | 1.74% |
| 2008 | 5783 | 1.40% |
| 2007 | 5312 | 1.29% |
| 2006 | 3881 | 0.94% |
| 2005 | 3399 | 0.82% |
| 2004 | 4038 | 0.98% |
| 2003 | 3560 | 0.86% |
| 2002 | 2910 | 0.70% |
| 2001 | 3567 | 0.86% |
| 2000 | 2826 | 0.68% |
| 1999 | 2247 | 0.54% |
| 1998 | 1639 | 0.40% |
| 1997 | 892 | 0.22% |
| 1996 | 597 | 0.14% |
| 1995 | 135 | 0.03% |
Geographic Distribution
United States leads with 21.5% (65,363 AI-verified stores) , followed by Brazil (8.8%) and Ukraine (8.5%) .
Base: 303,824 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
65,363 AI-verified stores
26,772 AI-verified stores
25,734 AI-verified stores
20,136 AI-verified stores
16,987 AI-verified stores
14,568 AI-verified stores
13,606 AI-verified stores
12,244 AI-verified stores
11,923 AI-verified stores
11,266 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 65363 | 21.51% |
| Brazil | 26772 | 8.81% |
| Ukraine | 25734 | 8.47% |
| United Kingdom | 20136 | 6.63% |
| Czechia | 16987 | 5.59% |
| Germany | 14568 | 4.79% |
| South Korea | 13606 | 4.48% |
| Poland | 12244 | 4.03% |
| India | 11923 | 3.92% |
| Turkey | 11266 | 3.71% |
| Australia | 11023 | 3.63% |
| Vietnam | 10684 | 3.52% |
| Japan | 10298 | 3.39% |
| France | 9632 | 3.17% |
| Hungary | 8658 | 2.85% |
| Canada | 7627 | 2.51% |
| Italy | 7252 | 2.39% |
| Spain | 7098 | 2.34% |
| Romania | 6902 | 2.27% |
| Netherlands | 6051 | 1.99% |
Featured Stores
Newest entrants in Google Ads Conversion Tracking's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom - Electronics & Technology
YouCan - Electronics & Technology
WooCommerce - Clothing & Accessories
Custom
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 580.3k | 100.00% |
| Emails | 363.3k | 62.61% |
| Phones | 201.8k | 34.78% |
| Ecommerce platform | 570.2k | 98.26% |
| Couriers | 129.7k | 22.34% |
| Payment Providers | 145.0k | 24.99% |
| Categories | 374.2k | 64.49% |
| Social Media | 427.8k | 73.73% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
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Maximize Your ROI
Use our detailed Google Ads Conversion Tracking E-commerce Database to:
Gain actionable insights into 417.4k verified e-commerce stores on Google Ads Conversion Tracking.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google Ads Conversion Tracking online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google Ads Conversion Tracking E-commerce Database?
-
Our database covers over 417.4k verified Google Ads Conversion Tracking e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.9% among stores with at least one detectable social profile (260,588 stores) , followed by Instagram (29.2%) and YouTube (12.5%) .
Base: 427,837 stores with any detectable social profile (73.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
260,588 stores
254,199 stores
108,681 stores
63,245 stores
48,367 stores
47,091 stores
38,288 stores
32,858 stores
15,563 stores
2,203 stores
Visual Distribution