Google Ads Conversion Tracking Technology Adoption in E-commerce
Discover 377.9k verified e-commerce stores using Google Ads Conversion Tracking. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 531.4k domains. 377.9k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
377.9k verified active stores out of 531.4k detected · 71.1% verification rate
E-commerce Platforms Distribution
Custom stores with 27.7% of stores with physical delivery (88,354 stores) , followed by Shopify (27.2%) and WooCommerce (20.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
88,354 stores
86,773 stores
65,265 stores
14,562 stores
11,922 stores
10,558 stores
8,723 stores
6,860 stores
5,478 stores
4,995 stores
Visual Distribution
88,354 stores
86,773 stores
65,265 stores
14,562 stores
11,922 stores
10,558 stores
8,723 stores
6,860 stores
5,478 stores
4,995 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 88354 | 27.67% |
| Shopify | 86773 | 27.18% |
| WooCommerce | 65265 | 20.44% |
| Shoptet | 14562 | 4.56% |
| Cafe24 | 11922 | 3.73% |
| PrestaShop | 10558 | 3.31% |
| Loja Integrada | 8723 | 2.73% |
| OpenCart | 6860 | 2.15% |
| Magento | 5478 | 1.72% |
| BigCommerce | 4995 | 1.56% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 19.7% share of all Google Ads Conversion Tracking e-commerce stores (88,354) , with Shopify at 20.7% and WooCommerce at 33.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
88,354 stores
92,681 stores
149,300 stores
14,839 stores
12,581 stores
11,153 stores
8,892 stores
7,708 stores
6,289 stores
5,499 stores
Visual Distribution
88,354 stores
92,681 stores
149,300 stores
14,839 stores
12,581 stores
11,153 stores
8,892 stores
7,708 stores
6,289 stores
5,499 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 88354 | 19.75% |
| Shopify | 92681 | 20.71% |
| WooCommerce | 149300 | 33.37% |
| Shoptet | 14839 | 3.32% |
| Cafe24 | 12581 | 2.81% |
| PrestaShop | 11153 | 2.49% |
| Loja Integrada | 8892 | 1.99% |
| OpenCart | 7708 | 1.72% |
| Magento | 6289 | 1.41% |
| BigCommerce | 5499 | 1.23% |
Categories Distribution
Health & Beauty stores with 15.3% of all stores (51,201 stores) , followed by Clothing & Accessories (15.1%) and Home & Garden (10.3%) .
Base: 333,774 AI-verified stores with physical delivery and detected product categories (88.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
51,201 stores
50,459 stores
34,287 stores
29,958 stores
24,749 stores
21,772 stores
20,865 stores
18,633 stores
14,123 stores
13,698 stores
Visual Distribution
51,201 stores
50,459 stores
34,287 stores
29,958 stores
24,749 stores
21,772 stores
20,865 stores
18,633 stores
14,123 stores
13,698 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 51201 | 15.34% |
| Clothing & Accessories | 50459 | 15.12% |
| Home & Garden | 34287 | 10.27% |
| Food & Beverages | 29958 | 8.98% |
| Sporting Goods & Outdoor Gear | 24749 | 7.41% |
| Tools & Hardware | 21772 | 6.52% |
| Electronics & Technology | 20865 | 6.25% |
| Business & Industrial | 18633 | 5.58% |
| Vehicles & Parts | 14123 | 4.23% |
| Furniture & Home Decor | 13698 | 4.10% |
Payment Providers Distribution
PayPal stores with 22.1% among AI-verified physical stores (37,157 stores) , followed by MasterCard (15.1%) and American Express (9.2%) .
Base: 111,326 AI-verified physical stores with detectable payment providers (20.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
37,157 stores
25,413 stores
15,393 stores
14,055 stores
12,580 stores
11,052 stores
10,962 stores
10,451 stores
6,872 stores
6,011 stores
Visual Distribution
37,157 stores
25,413 stores
15,393 stores
14,055 stores
12,580 stores
11,052 stores
10,962 stores
10,451 stores
6,872 stores
6,011 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 37157 | 22.15% |
| MasterCard | 25413 | 15.15% |
| American Express | 15393 | 9.18% |
| VISA | 14055 | 8.38% |
| Apple Pay | 12580 | 7.50% |
| Google Pay | 11052 | 6.59% |
| Stripe Connect | 10962 | 6.53% |
| Klarna | 10451 | 6.23% |
| JCB | 6872 | 4.10% |
| Boleto | 6011 | 3.58% |
Shipping Carriers Distribution
DHL stores with 14.9% among AI-verified physical stores (17,794 stores) , followed by UPS (14.5%) and DPD (13.6%) .
Base: 101,142 AI-verified physical stores with detectable shipping carriers (19.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
17,794 stores
17,330 stores
16,258 stores
15,055 stores
9,522 stores
7,947 stores
7,077 stores
6,006 stores
5,568 stores
4,390 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 17794 | 14.89% |
| UPS | 17330 | 14.51% |
| DPD | 16258 | 13.61% |
| GLS | 15055 | 12.60% |
| FedEx | 9522 | 7.97% |
| USPS | 7947 | 6.65% |
| Correios | 7077 | 5.92% |
| Estes | 6006 | 5.03% |
| InPost | 5568 | 4.66% |
| Ceska Posta | 4390 | 3.67% |
Store Launch Timeline
Over the past 12 months, 44,105 new stores were launched in Google Ads Conversion Tracking , with the highest activity in 2026-05 (5,582 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,582 stores launched
4,712 stores launched
4,509 stores launched
2,789 stores launched
3,437 stores launched
3,670 stores launched
3,676 stores launched
3,697 stores launched
3,471 stores launched
3,281 stores launched
3,740 stores launched
1,541 stores launched
Monthly Trend
12.7% of last 12 months
10.7% of last 12 months
10.2% of last 12 months
6.3% of last 12 months
7.8% of last 12 months
8.3% of last 12 months
8.3% of last 12 months
8.4% of last 12 months
7.9% of last 12 months
7.4% of last 12 months
8.5% of last 12 months
3.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 5582 | 12.66% |
| 2026-04 | 4712 | 10.68% |
| 2026-03 | 4509 | 10.22% |
| 2026-02 | 2789 | 6.32% |
| 2026-01 | 3437 | 7.79% |
| 2025-12 | 3670 | 8.32% |
| 2025-11 | 3676 | 8.33% |
| 2025-10 | 3697 | 8.38% |
| 2025-09 | 3471 | 7.87% |
| 2025-08 | 3281 | 7.44% |
| 2025-07 | 3740 | 8.48% |
| 2025-06 | 1541 | 3.49% |
Active Stores by Launch Year
Currently, 373,971 active stores in Google Ads Conversion Tracking are tracked in our database , with the most stores launched in 2026 (21,516 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21,516 active stores
38,147 active stores
30,147 active stores
26,350 active stores
24,951 active stores
28,563 active stores
28,695 active stores
20,924 active stores
20,560 active stores
19,230 active stores
12,082 active stores
10,254 active stores
10,204 active stores
14,549 active stores
8,724 active stores
Distribution by Launch Year
5.8% of tracked active stores
10.2% of tracked active stores
8.1% of tracked active stores
7.0% of tracked active stores
6.7% of tracked active stores
7.6% of tracked active stores
7.7% of tracked active stores
5.6% of tracked active stores
5.5% of tracked active stores
5.1% of tracked active stores
3.2% of tracked active stores
2.7% of tracked active stores
2.7% of tracked active stores
3.9% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21516 | 5.75% |
| 2025 | 38147 | 10.20% |
| 2024 | 30147 | 8.06% |
| 2023 | 26350 | 7.05% |
| 2022 | 24951 | 6.67% |
| 2021 | 28563 | 7.64% |
| 2020 | 28695 | 7.67% |
| 2019 | 20924 | 5.60% |
| 2018 | 20560 | 5.50% |
| 2017 | 19230 | 5.14% |
| 2016 | 12082 | 3.23% |
| 2015 | 10254 | 2.74% |
| 2014 | 10204 | 2.73% |
| 2013 | 14549 | 3.89% |
| 2012 | 8724 | 2.33% |
Geographic Distribution
United States stores with 20.7% (57,934 AI-verified stores) , followed by Ukraine (9.3%) and Brazil (6.9%) .
Base: 280,337 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
57,934 AI-verified stores
26,006 AI-verified stores
19,374 AI-verified stores
17,067 AI-verified stores
16,892 AI-verified stores
13,250 AI-verified stores
13,096 AI-verified stores
12,124 AI-verified stores
11,764 AI-verified stores
10,536 AI-verified stores
Visual Distribution
57,934 AI-verified stores
26,006 AI-verified stores
19,374 AI-verified stores
17,067 AI-verified stores
16,892 AI-verified stores
13,250 AI-verified stores
13,096 AI-verified stores
12,124 AI-verified stores
11,764 AI-verified stores
10,536 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 57934 | 20.67% |
| Ukraine | 26006 | 9.28% |
| Brazil | 19374 | 6.91% |
| Czechia | 17067 | 6.09% |
| United Kingdom | 16892 | 6.03% |
| South Korea | 13250 | 4.73% |
| Germany | 13096 | 4.67% |
| Turkey | 12124 | 4.32% |
| Poland | 11764 | 4.20% |
| Japan | 10536 | 3.76% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Home & Garden
Custom - Food & Beverages
Custom - Arts & Entertainment
Custom - Clothing & Accessories
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Tools & Hardware
Shopify
Shopify - Clothing & Accessories
Shopify - Jewelry & Watches
Unas - Tools & Hardware
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 531.4k | 100.00% |
| Emails | 301.8k | 56.80% |
| Phones | 267.6k | 50.37% |
| Ecommerce platform | 525.8k | 98.94% |
| Couriers | 101.1k | 19.03% |
| Payment Providers | 111.3k | 20.95% |
| Categories | 356.6k | 67.12% |
| Social Media | 401.1k | 75.49% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Ads Conversion Tracking e-commerce landscape:
Analyze 377.9k verified e-commerce stores on Google Ads Conversion Tracking - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Ads Conversion Tracking e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Ads Conversion Tracking e-commerce intelligence?
-
We track 377.9k verified Google Ads Conversion Tracking e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 30.0% among stores with at least one detectable social profile (236,297 stores) , followed by Instagram (28.9%) and YouTube (12.8%) .
Base: 401,124 stores with any detectable social profile (75.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
236,297 stores
227,454 stores
101,126 stores
50,123 stores
45,500 stores
40,524 stores
33,321 stores
30,928 stores
20,168 stores
2,003 stores
Visual Distribution
236,297 stores
227,454 stores
101,126 stores
50,123 stores
45,500 stores
40,524 stores
33,321 stores
30,928 stores
20,168 stores
2,003 stores