Google Ads Conversion Tracking Technology Adoption in E-commerce
Discover 464.1k e-commerce stores using Google Ads Conversion Tracking. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 39.8% of stores with physical delivery (171,694 stores) , followed by Shopify (23.5%) and WooCommerce (18.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
171,694 stores
101,462 stores
80,800 stores
13,373 stores
11,161 stores
10,809 stores
6,925 stores
6,752 stores
5,501 stores
4,625 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 171694 | 39.79% |
| Shopify | 101462 | 23.51% |
| WooCommerce | 80800 | 18.72% |
| Shoptet | 13373 | 3.10% |
| PrestaShop | 11161 | 2.59% |
| Loja Integrada | 10809 | 2.50% |
| OpenCart | 6925 | 1.60% |
| BigCommerce | 6752 | 1.56% |
| Magento | 5501 | 1.27% |
| Wix eCommerce | 4625 | 1.07% |
| Sazito | 4280 | 0.99% |
| Squarespace Commerce | 3847 | 0.89% |
| Unas | 3751 | 0.87% |
| BASE | 3418 | 0.79% |
| Shoper | 3135 | 0.73% |
All Stores Distribution
Custom holds 31.1% share of all Google Ads Conversion Tracking e-commerce stores (171,694) , with Shopify at 21.8% and WooCommerce at 27.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
171,694 stores
120,196 stores
150,810 stores
14,213 stores
12,233 stores
11,382 stores
8,534 stores
7,631 stores
6,871 stores
15,943 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 171694 | 31.14% |
| Shopify | 120196 | 21.80% |
| WooCommerce | 150810 | 27.35% |
| Shoptet | 14213 | 2.58% |
| PrestaShop | 12233 | 2.22% |
| Loja Integrada | 11382 | 2.06% |
| OpenCart | 8534 | 1.55% |
| BigCommerce | 7631 | 1.38% |
| Magento | 6871 | 1.25% |
| Wix eCommerce | 15943 | 2.89% |
| Sazito | 4407 | 0.80% |
| Squarespace Commerce | 16420 | 2.98% |
| Unas | 4037 | 0.73% |
| BASE | 3755 | 0.68% |
| Shoper | 3302 | 0.60% |
Categories Distribution
Health & Beauty leads with 17.7% of all stores (68,128 stores) , followed by Clothing & Accessories (16.2%) and Electronics & Technology (9.6%) .
Top 10 Categories
68,128 stores
62,335 stores
36,980 stores
32,479 stores
30,615 stores
24,798 stores
23,983 stores
20,736 stores
16,465 stores
16,281 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 68128 | 17.67% |
| Clothing & Accessories | 62335 | 16.17% |
| Electronics & Technology | 36980 | 9.59% |
| Food & Beverages | 32479 | 8.43% |
| Home & Garden | 30615 | 7.94% |
| Vehicles & Parts | 24798 | 6.43% |
| Furniture & Home Decor | 23983 | 6.22% |
| Business & Industrial | 20736 | 5.38% |
| Tools & Hardware | 16465 | 4.27% |
| Jewelry & Watches | 16281 | 4.22% |
| Sporting Goods & Outdoor Gear | 14082 | 3.65% |
| Gifts & Special Occasions | 14074 | 3.65% |
| Pets & Pet Supplies | 8974 | 2.33% |
| Arts & Entertainment | 8474 | 2.20% |
| Toys & Games | 7094 | 1.84% |
Payment Providers Distribution
PayPal leads with 21.7% among AI-verified physical stores (47,914 stores) , followed by MasterCard (14.8%) and American Express (12.1%) .
Base: 145,976 AI-verified physical stores with detectable payment providers (24.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
47,914 stores
32,740 stores
26,597 stores
16,459 stores
15,947 stores
14,864 stores
12,946 stores
12,780 stores
8,528 stores
7,964 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 47914 | 21.71% |
| MasterCard | 32740 | 14.83% |
| American Express | 26597 | 12.05% |
| VISA | 16459 | 7.46% |
| Stripe Connect | 15947 | 7.22% |
| Apple Pay | 14864 | 6.73% |
| Google Pay | 12946 | 5.87% |
| Klarna | 12780 | 5.79% |
| Mercado Pago | 8528 | 3.86% |
| JCB | 7964 | 3.61% |
| Boleto | 6378 | 2.89% |
| Amazon Pay | 5302 | 2.40% |
| Bolt | 5252 | 2.38% |
| Przelewy24 | 3536 | 1.60% |
| PayU | 3514 | 1.59% |
Shipping Carriers Distribution
UPS leads with 17.2% among AI-verified physical stores (26,626 stores) , followed by DHL (15.3%) and DPD (10.9%) .
Base: 129,657 AI-verified physical stores with detectable shipping carriers (21.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 26626 | 17.20% |
| DHL | 23703 | 15.31% |
| DPD | 16891 | 10.91% |
| FedEx | 15902 | 10.27% |
| GLS | 15569 | 10.06% |
| USPS | 15365 | 9.93% |
| Correios | 9660 | 6.24% |
| InPost | 5480 | 3.54% |
| Royal Mail | 5012 | 3.24% |
| TNT | 4105 | 2.65% |
| Estes | 4054 | 2.62% |
| Ceska Posta | 3875 | 2.50% |
| Australia Post | 3248 | 2.10% |
| Почта России | 2686 | 1.74% |
| Hermes | 2629 | 1.70% |
Store Launch Timeline
Over the past 12 months, 55,501 new stores were launched in Google Ads Conversion Tracking , with the highest activity in 2025-10 (5,077 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,077 stores launched
5,593 stores launched
5,609 stores launched
5,357 stores launched
4,769 stores launched
5,098 stores launched
4,647 stores launched
4,988 stores launched
4,148 stores launched
4,225 stores launched
3,826 stores launched
2,164 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 5077 | 9.15% |
| 2025-09 | 5593 | 10.08% |
| 2025-08 | 5609 | 10.11% |
| 2025-07 | 5357 | 9.65% |
| 2025-06 | 4769 | 8.59% |
| 2025-05 | 5098 | 9.19% |
| 2025-04 | 4647 | 8.37% |
| 2025-03 | 4988 | 8.99% |
| 2025-02 | 4148 | 7.47% |
| 2025-01 | 4225 | 7.61% |
| 2024-12 | 3826 | 6.89% |
| 2024-11 | 2164 | 3.90% |
Active Stores by Launch Year
Currently, 458,629 active stores in Google Ads Conversion Tracking are tracked in our database , with the most stores launched in 2025 (49,662 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
49,662 active stores
43,759 active stores
36,062 active stores
35,032 active stores
36,631 active stores
35,985 active stores
26,519 active stores
27,263 active stores
23,723 active stores
15,343 active stores
12,707 active stores
12,869 active stores
17,898 active stores
10,724 active stores
10,003 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 49662 | 10.83% |
| 2024 | 43759 | 9.54% |
| 2023 | 36062 | 7.86% |
| 2022 | 35032 | 7.64% |
| 2021 | 36631 | 7.99% |
| 2020 | 35985 | 7.85% |
| 2019 | 26519 | 5.78% |
| 2018 | 27263 | 5.94% |
| 2017 | 23723 | 5.17% |
| 2016 | 15343 | 3.35% |
| 2015 | 12707 | 2.77% |
| 2014 | 12869 | 2.81% |
| 2013 | 17898 | 3.90% |
| 2012 | 10724 | 2.34% |
| 2011 | 10003 | 2.18% |
| 2010 | 8709 | 1.90% |
| 2009 | 8200 | 1.79% |
| 2008 | 6577 | 1.43% |
| 2007 | 6103 | 1.33% |
| 2006 | 4411 | 0.96% |
| 2005 | 3951 | 0.86% |
| 2004 | 4648 | 1.01% |
| 2003 | 4128 | 0.90% |
| 2002 | 3499 | 0.76% |
| 2001 | 4242 | 0.92% |
| 2000 | 3301 | 0.72% |
| 1999 | 2725 | 0.59% |
| 1998 | 1982 | 0.43% |
| 1997 | 1094 | 0.24% |
| 1996 | 717 | 0.16% |
| 1995 | 162 | 0.04% |
Geographic Distribution
United States leads with 22.1% (72,928 AI-verified stores) , followed by Brazil (9.1%) and Ukraine (8.1%) .
Base: 330,541 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
72,928 AI-verified stores
29,971 AI-verified stores
26,774 AI-verified stores
20,428 AI-verified stores
16,676 AI-verified stores
16,306 AI-verified stores
13,544 AI-verified stores
13,513 AI-verified stores
13,257 AI-verified stores
12,572 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 72928 | 22.06% |
| Brazil | 29971 | 9.07% |
| Ukraine | 26774 | 8.10% |
| United Kingdom | 20428 | 6.18% |
| Czechia | 16676 | 5.05% |
| Turkey | 16306 | 4.93% |
| India | 13544 | 4.10% |
| South Korea | 13513 | 4.09% |
| Poland | 13257 | 4.01% |
| Vietnam | 12572 | 3.80% |
| Japan | 11653 | 3.53% |
| Australia | 11572 | 3.50% |
| Germany | 10503 | 3.18% |
| Spain | 10018 | 3.03% |
| France | 9786 | 2.96% |
| China | 9702 | 2.94% |
| Hungary | 8763 | 2.65% |
| Canada | 8407 | 2.54% |
| Italy | 7809 | 2.36% |
| Romania | 6359 | 1.92% |
Featured Stores
Discover the strongest performers and newest entrants in Google Ads Conversion Tracking's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Health & Beauty
Custom
Loja Integrada — Toys & Games
WooCommerce — Electronics & Technology
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 606.0k | 100.00% |
| Emails | 381.6k | 62.97% |
| Phones | 212.4k | 35.05% |
| Ecommerce platform | 598.2k | 98.70% |
| Couriers | 129.7k | 21.39% |
| Payment Providers | 146.0k | 24.09% |
| Categories | 461.4k | 76.14% |
| Social Media | 445.7k | 73.55% |
Starter Package
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Maximize Your ROI
Use our detailed Google Ads Conversion Tracking E-commerce Database to:
Gain actionable insights into 464.1k physical stores in Google Ads Conversion Tracking.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google Ads Conversion Tracking online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google Ads Conversion Tracking E-commerce Database?
-
Our database covers over 464.1k Google Ads Conversion Tracking physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.7% among stores with at least one detectable social profile (282,533 stores) , followed by Instagram (28.2%) and YouTube (12.9%) .
Base: 445,742 stores with any detectable social profile (73.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
282,533 stores
268,839 stores
122,935 stores
69,893 stores
49,415 stores
47,550 stores
47,223 stores
41,176 stores
20,980 stores
2,078 stores
Visual Distribution