Google Ads Conversion Tracking Technology Adoption in E-commerce
Discover 400.9k verified e-commerce stores using Google Ads Conversion Tracking. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 569.0k domains. 400.9k verified as active stores with physical delivery.
· · Next full refresh: May 2026
400.9k verified active stores out of 569.0k detected · 70.5% verification rate
E-commerce Platforms Distribution
Shopify leads with 29.3% of stores with physical delivery (98,294 stores) , followed by Custom (25.0%) and WooCommerce (20.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
98,294 stores
83,956 stores
69,999 stores
14,448 stores
11,814 stores
11,176 stores
9,616 stores
7,128 stores
6,107 stores
5,297 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 98294 | 29.27% |
| Custom | 83956 | 25.00% |
| WooCommerce | 69999 | 20.84% |
| Shoptet | 14448 | 4.30% |
| Cafe24 | 11814 | 3.52% |
| PrestaShop | 11176 | 3.33% |
| Loja Integrada | 9616 | 2.86% |
| OpenCart | 7128 | 2.12% |
| Magento | 6107 | 1.82% |
| BigCommerce | 5297 | 1.58% |
| Squarespace Commerce | 3871 | 1.15% |
| Sazito | 3868 | 1.15% |
| Wix eCommerce | 3835 | 1.14% |
| BASE | 3670 | 1.09% |
| Shoper | 2763 | 0.82% |
All Stores Distribution
Shopify holds 22.3% share of all Google Ads Conversion Tracking e-commerce stores (104,971) , with Custom at 17.9% and WooCommerce at 33.8% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
104,971 stores
83,956 stores
158,938 stores
14,719 stores
12,514 stores
11,838 stores
9,800 stores
8,027 stores
7,063 stores
5,730 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 104971 | 22.33% |
| Custom | 83956 | 17.86% |
| WooCommerce | 158938 | 33.81% |
| Shoptet | 14719 | 3.13% |
| Cafe24 | 12514 | 2.66% |
| PrestaShop | 11838 | 2.52% |
| Loja Integrada | 9800 | 2.08% |
| OpenCart | 8027 | 1.71% |
| Magento | 7063 | 1.50% |
| BigCommerce | 5730 | 1.22% |
| Squarespace Commerce | 24497 | 5.21% |
| Sazito | 4035 | 0.86% |
| Wix eCommerce | 17313 | 3.68% |
| BASE | 3913 | 0.83% |
| Shoper | 2811 | 0.60% |
Categories Distribution
Health & Beauty leads with 15.4% of all stores (55,176 stores) , followed by Clothing & Accessories (15.4%) and Home & Garden (10.3%) .
Base: 359,350 AI-verified stores with physical delivery and detected product categories (89.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
55,176 stores
55,167 stores
36,893 stores
31,972 stores
26,191 stores
22,915 stores
22,781 stores
19,736 stores
15,207 stores
14,994 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 55176 | 15.35% |
| Clothing & Accessories | 55167 | 15.35% |
| Home & Garden | 36893 | 10.27% |
| Food & Beverages | 31972 | 8.90% |
| Sporting Goods & Outdoor Gear | 26191 | 7.29% |
| Tools & Hardware | 22915 | 6.38% |
| Electronics & Technology | 22781 | 6.34% |
| Business & Industrial | 19736 | 5.49% |
| Vehicles & Parts | 15207 | 4.23% |
| Furniture & Home Decor | 14994 | 4.17% |
| Gifts & Special Occasions | 13934 | 3.88% |
| Jewelry & Watches | 13625 | 3.79% |
| Arts & Entertainment | 12639 | 3.52% |
| Toys & Games | 12179 | 3.39% |
| Pets & Pet Supplies | 5941 | 1.65% |
Payment Providers Distribution
PayPal leads with 22.8% among AI-verified physical stores (39,783 stores) , followed by MasterCard (15.3%) and American Express (9.5%) .
Base: 116,321 AI-verified physical stores with detectable payment providers (20.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
39,783 stores
26,793 stores
16,657 stores
14,238 stores
12,476 stores
11,412 stores
11,207 stores
11,097 stores
6,587 stores
6,045 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 39783 | 22.77% |
| MasterCard | 26793 | 15.33% |
| American Express | 16657 | 9.53% |
| VISA | 14238 | 8.15% |
| Apple Pay | 12476 | 7.14% |
| Stripe Connect | 11412 | 6.53% |
| Google Pay | 11207 | 6.41% |
| Klarna | 11097 | 6.35% |
| JCB | 6587 | 3.77% |
| Boleto | 6045 | 3.46% |
| Amazon Pay | 4586 | 2.62% |
| Bolt | 3614 | 2.07% |
| BLIK | 3435 | 1.97% |
| Przelewy24 | 3430 | 1.96% |
| PayU | 3364 | 1.93% |
Shipping Carriers Distribution
DHL leads with 15.8% among AI-verified physical stores (19,067 stores) , followed by UPS (15.3%) and DPD (13.9%) .
Base: 103,815 AI-verified physical stores with detectable shipping carriers (18.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
19,067 stores
18,449 stores
16,764 stores
15,014 stores
9,982 stores
8,530 stores
6,946 stores
5,781 stores
4,521 stores
3,433 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 19067 | 15.80% |
| UPS | 18449 | 15.29% |
| DPD | 16764 | 13.89% |
| GLS | 15014 | 12.44% |
| FedEx | 9982 | 8.27% |
| USPS | 8530 | 7.07% |
| Correios | 6946 | 5.76% |
| InPost | 5781 | 4.79% |
| Ceska Posta | 4521 | 3.75% |
| Royal Mail | 3433 | 2.84% |
| TNT | 2798 | 2.32% |
| Estes | 2495 | 2.07% |
| Почта России | 2433 | 2.02% |
| Giaohangnhanh | 2346 | 1.94% |
| Magyar Posta | 2124 | 1.76% |
Store Launch Timeline
Over the past 12 months, 44,168 new stores were launched in Google Ads Conversion Tracking , with the highest activity in 2026-03 (5,387 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,387 stores launched
3,043 stores launched
3,618 stores launched
3,790 stores launched
3,946 stores launched
3,903 stores launched
3,848 stores launched
3,435 stores launched
3,955 stores launched
3,354 stores launched
3,960 stores launched
1,929 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 5387 | 12.20% |
| 2026-02 | 3043 | 6.89% |
| 2026-01 | 3618 | 8.19% |
| 2025-12 | 3790 | 8.58% |
| 2025-11 | 3946 | 8.93% |
| 2025-10 | 3903 | 8.84% |
| 2025-09 | 3848 | 8.71% |
| 2025-08 | 3435 | 7.78% |
| 2025-07 | 3955 | 8.95% |
| 2025-06 | 3354 | 7.59% |
| 2025-05 | 3960 | 8.97% |
| 2025-04 | 1929 | 4.37% |
Active Stores by Launch Year
Currently, 396,737 active stores in Google Ads Conversion Tracking are tracked in our database , with the most stores launched in 2026 (12,451 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12,451 active stores
42,757 active stores
34,036 active stores
29,084 active stores
27,482 active stores
31,193 active stores
31,282 active stores
22,753 active stores
22,303 active stores
20,632 active stores
12,958 active stores
10,980 active stores
11,027 active stores
15,561 active stores
9,264 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12451 | 3.14% |
| 2025 | 42757 | 10.78% |
| 2024 | 34036 | 8.58% |
| 2023 | 29084 | 7.33% |
| 2022 | 27482 | 6.93% |
| 2021 | 31193 | 7.86% |
| 2020 | 31282 | 7.88% |
| 2019 | 22753 | 5.74% |
| 2018 | 22303 | 5.62% |
| 2017 | 20632 | 5.20% |
| 2016 | 12958 | 3.27% |
| 2015 | 10980 | 2.77% |
| 2014 | 11027 | 2.78% |
| 2013 | 15561 | 3.92% |
| 2012 | 9264 | 2.34% |
| 2011 | 8508 | 2.14% |
| 2010 | 7680 | 1.94% |
| 2009 | 7144 | 1.80% |
| 2008 | 5662 | 1.43% |
| 2007 | 5230 | 1.32% |
| 2006 | 3774 | 0.95% |
| 2005 | 3355 | 0.85% |
| 2004 | 3825 | 0.96% |
| 2003 | 3417 | 0.86% |
| 2002 | 2905 | 0.73% |
| 2001 | 3454 | 0.87% |
| 2000 | 2754 | 0.69% |
| 1999 | 2182 | 0.55% |
| 1998 | 1542 | 0.39% |
| 1997 | 857 | 0.22% |
| 1996 | 548 | 0.14% |
| 1995 | 137 | 0.03% |
Geographic Distribution
United States leads with 21.4% (63,771 AI-verified stores) , followed by Ukraine (8.8%) and Brazil (7.6%) .
Base: 298,168 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
63,771 AI-verified stores
26,386 AI-verified stores
22,607 AI-verified stores
18,625 AI-verified stores
17,206 AI-verified stores
13,969 AI-verified stores
13,340 AI-verified stores
12,555 AI-verified stores
12,010 AI-verified stores
11,909 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 63771 | 21.39% |
| Ukraine | 26386 | 8.85% |
| Brazil | 22607 | 7.58% |
| United Kingdom | 18625 | 6.25% |
| Czechia | 17206 | 5.77% |
| Germany | 13969 | 4.68% |
| South Korea | 13340 | 4.47% |
| Turkey | 12555 | 4.21% |
| Poland | 12010 | 4.03% |
| Vietnam | 11909 | 3.99% |
| India | 11081 | 3.72% |
| Japan | 10899 | 3.66% |
| Australia | 10480 | 3.51% |
| France | 9360 | 3.14% |
| Hungary | 8441 | 2.83% |
| Spain | 7528 | 2.52% |
| Italy | 7375 | 2.47% |
| Canada | 7375 | 2.47% |
| Romania | 7142 | 2.40% |
| Slovakia | 6109 | 2.05% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
SAP Commerce Cloud - Electronics & Technology
Custom - Arts & Entertainment
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoptet - Arts & Entertainment
Shopify - Vehicles & Parts
Shopoe
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 569.0k | 100.00% |
| Emails | 323.9k | 56.92% |
| Phones | 196.9k | 34.60% |
| Ecommerce platform | 563.6k | 99.04% |
| Couriers | 103.8k | 18.24% |
| Payment Providers | 116.3k | 20.44% |
| Categories | 385.0k | 67.65% |
| Social Media | 432.7k | 76.04% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Ads Conversion Tracking e-commerce landscape:
Analyze 400.9k verified e-commerce stores on Google Ads Conversion Tracking - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Ads Conversion Tracking e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Ads Conversion Tracking e-commerce intelligence?
-
We track 400.9k verified Google Ads Conversion Tracking e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.0% among stores with at least one detectable social profile (254,193 stores) , followed by Instagram (28.9%) and YouTube (12.7%) .
Base: 432,665 stores with any detectable social profile (76.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
254,193 stores
245,483 stores
107,921 stores
56,412 stores
47,895 stores
44,366 stores
36,861 stores
32,834 stores
20,344 stores
2,086 stores
Visual Distribution