Datadog Technology Adoption in E-commerce
Discover 567 verified e-commerce stores using Datadog. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 814 domains. 567 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
567 verified active stores out of 814 detected · 69.7% verification rate
E-commerce Platforms Distribution
Custom stores with 80.8% of stores with physical delivery (458 stores) , followed by Shopify (8.8%) and SAP Commerce Cloud (3.7%) .
Base: 567 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
458 stores
50 stores
21 stores
16 stores
9 stores
7 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution
458 stores
50 stores
21 stores
16 stores
9 stores
7 stores
2 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 458 | 80.78% |
| Shopify | 50 | 8.82% |
| SAP Commerce Cloud | 21 | 3.70% |
| Magento | 16 | 2.82% |
| Cafe24 | 9 | 1.59% |
| Salesforce Commerce Cloud | 7 | 1.23% |
| WooCommerce | 2 | 0.35% |
| VTEX | 2 | 0.35% |
| GOGOSHOP | 1 | 0.18% |
| PrestaShop | 1 | 0.18% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 56.3% share of detected Datadog e-commerce signals (458) , with Shopify at 7.5% and SAP Commerce Cloud at 2.9% (June 2026) .
Base: 814 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
458 websites
61 websites
24 websites
41 websites
9 websites
9 websites
26 websites
3 websites
1 websites
1 websites
Visual Distribution
458 websites
61 websites
24 websites
41 websites
9 websites
9 websites
26 websites
3 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 458 | 56.27% |
| Shopify | 61 | 7.49% |
| SAP Commerce Cloud | 24 | 2.95% |
| Magento | 41 | 5.04% |
| Cafe24 | 9 | 1.11% |
| Salesforce Commerce Cloud | 9 | 1.11% |
| WooCommerce | 26 | 3.19% |
| VTEX | 3 | 0.37% |
| GOGOSHOP | 1 | 0.12% |
| PrestaShop | 1 | 0.12% |
Categories Distribution
Health & Beauty stores with 33.5% of all stores (190 stores) , followed by Clothing & Accessories (14.3%) and Toys & Games (8.1%) .
Base: 567 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
190 stores
81 stores
46 stores
29 stores
20 stores
9 stores
8 stores
7 stores
7 stores
6 stores
Visual Distribution
190 stores
81 stores
46 stores
29 stores
20 stores
9 stores
8 stores
7 stores
7 stores
6 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 190 | 33.51% |
| Clothing & Accessories | 81 | 14.29% |
| Toys & Games | 46 | 8.11% |
| Pets & Pet Supplies | 29 | 5.11% |
| Gifts & Special Occasions | 20 | 3.53% |
| Food & Beverages | 9 | 1.59% |
| Electronics & Technology | 8 | 1.41% |
| Sporting Goods & Outdoor Gear | 7 | 1.23% |
| Vehicles & Parts | 7 | 1.23% |
| Home & Garden | 6 | 1.06% |
Payment Providers Distribution
PayPal accounts for 17.8% of displayed detection occurrences (8 occurrences) , followed by Klarna (13.3%) and Apple Pay (13.3%) .
Base: 45 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8 occurrences
6 occurrences
6 occurrences
5 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
Visual Distribution
8 occurrences
6 occurrences
6 occurrences
5 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 8 | 17.78% |
| Klarna | 6 | 13.33% |
| Apple Pay | 6 | 13.33% |
| American Express | 5 | 11.11% |
| MasterCard | 5 | 11.11% |
| Adyen | 4 | 8.89% |
| Google Pay | 4 | 8.89% |
| VISA | 3 | 6.67% |
| Amazon Pay | 2 | 4.44% |
| Bolt | 2 | 4.44% |
Shipping Carriers Distribution
UPS accounts for 21.1% of displayed detection occurrences (8 occurrences) , followed by FedEx (21.1%) and DHL (21.1%) .
Base: 38 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
8 occurrences
8 occurrences
8 occurrences
4 occurrences
4 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
8 occurrences
8 occurrences
8 occurrences
4 occurrences
4 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 8 | 21.05% |
| FedEx | 8 | 21.05% |
| DHL | 8 | 21.05% |
| Asendia | 4 | 10.53% |
| Royal Mail | 4 | 10.53% |
| USPS | 2 | 5.26% |
| TNT | 1 | 2.63% |
| Estafeta | 1 | 2.63% |
| Colissimo | 1 | 2.63% |
| Australia Post | 1 | 2.63% |
Store Launch Timeline
Over the past 12 months, 119 new stores were launched in Datadog , with the highest activity in 2026-05 (22 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
22 stores launched
5 stores launched
3 stores launched
10 stores launched
4 stores launched
9 stores launched
8 stores launched
16 stores launched
10 stores launched
8 stores launched
16 stores launched
8 stores launched
Monthly Trend
18.5% of last 12 months
4.2% of last 12 months
2.5% of last 12 months
8.4% of last 12 months
3.4% of last 12 months
7.6% of last 12 months
6.7% of last 12 months
13.4% of last 12 months
8.4% of last 12 months
6.7% of last 12 months
13.4% of last 12 months
6.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 22 | 18.49% |
| 2026-04 | 5 | 4.20% |
| 2026-03 | 3 | 2.52% |
| 2026-02 | 10 | 8.40% |
| 2026-01 | 4 | 3.36% |
| 2025-12 | 9 | 7.56% |
| 2025-11 | 8 | 6.72% |
| 2025-10 | 16 | 13.45% |
| 2025-09 | 10 | 8.40% |
| 2025-08 | 8 | 6.72% |
| 2025-07 | 16 | 13.45% |
| 2025-06 | 8 | 6.72% |
Active Stores by Launch Year
Currently, 561 active stores in Datadog are tracked in our database , with the most stores launched in 2026 (45 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
45 active stores
90 active stores
49 active stores
19 active stores
19 active stores
40 active stores
35 active stores
22 active stores
21 active stores
30 active stores
14 active stores
11 active stores
19 active stores
18 active stores
10 active stores
Distribution by Launch Year
8.0% of tracked active stores
16.0% of tracked active stores
8.7% of tracked active stores
3.4% of tracked active stores
3.4% of tracked active stores
7.1% of tracked active stores
6.2% of tracked active stores
3.9% of tracked active stores
3.7% of tracked active stores
5.3% of tracked active stores
2.5% of tracked active stores
2.0% of tracked active stores
3.4% of tracked active stores
3.2% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 45 | 8.02% |
| 2025 | 90 | 16.04% |
| 2024 | 49 | 8.73% |
| 2023 | 19 | 3.39% |
| 2022 | 19 | 3.39% |
| 2021 | 40 | 7.13% |
| 2020 | 35 | 6.24% |
| 2019 | 22 | 3.92% |
| 2018 | 21 | 3.74% |
| 2017 | 30 | 5.35% |
| 2016 | 14 | 2.50% |
| 2015 | 11 | 1.96% |
| 2014 | 19 | 3.39% |
| 2013 | 18 | 3.21% |
| 2012 | 10 | 1.78% |
Geographic Distribution
Indonesia stores with 26.3% (149 active verified stores) , followed by United States (22.9%) and Japan (5.1%) .
Base: 567 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
149 active verified stores
130 active verified stores
29 active verified stores
19 active verified stores
15 active verified stores
15 active verified stores
14 active verified stores
10 active verified stores
8 active verified stores
7 active verified stores
Visual Distribution
149 active verified stores
130 active verified stores
29 active verified stores
19 active verified stores
15 active verified stores
15 active verified stores
14 active verified stores
10 active verified stores
8 active verified stores
7 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Indonesia | 149 | 26.28% |
| United States | 130 | 22.93% |
| Japan | 29 | 5.11% |
| Canada | 19 | 3.35% |
| India | 15 | 2.65% |
| Netherlands | 15 | 2.65% |
| United Kingdom | 14 | 2.47% |
| South Korea | 10 | 1.76% |
| Brazil | 8 | 1.41% |
| Australia | 7 | 1.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
VTEX
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom
Custom - Toys & Games
Custom - Health & Beauty
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 814 | 100.00% |
| Emails | 45 | 5.53% |
| Phones | 208 | 25.55% |
| Ecommerce platform | 646 | 79.36% |
| Couriers | 17 | 2.09% |
| Payment Providers | 27 | 3.32% |
| Categories | 427 | 52.46% |
| Social Media | 473 | 58.11% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Datadog e-commerce landscape:
Analyze 567 verified e-commerce stores on Datadog - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Datadog e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Datadog e-commerce intelligence?
-
We track 567 verified Datadog e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 17.9% of displayed detection occurrences (415 occurrences) , followed by Instagram (17.7%) and Twitter (16.1%) .
Base: 2,313 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
415 occurrences
410 occurrences
372 occurrences
343 occurrences
331 occurrences
315 occurrences
77 occurrences
28 occurrences
20 occurrences
2 occurrences
Visual Distribution
415 occurrences
410 occurrences
372 occurrences
343 occurrences
331 occurrences
315 occurrences
77 occurrences
28 occurrences
20 occurrences
2 occurrences