CivicTheme Technology Adoption in E-commerce
Discover 303.5k verified e-commerce stores using CivicTheme. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 330.6k domains. 303.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
303.5k verified active stores out of 330.6k detected · 91.8% verification rate
E-commerce Platforms Distribution
Shopify stores with 32.7% of stores with physical delivery (99,365 stores) , followed by Custom (20.9%) and WooCommerce (18.3%) .
Base: 303,496 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
99,365 stores
63,512 stores
55,644 stores
34,361 stores
15,974 stores
7,227 stores
5,109 stores
4,720 stores
2,253 stores
1,786 stores
Visual Distribution
99,365 stores
63,512 stores
55,644 stores
34,361 stores
15,974 stores
7,227 stores
5,109 stores
4,720 stores
2,253 stores
1,786 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 99365 | 32.74% |
| Custom | 63512 | 20.93% |
| WooCommerce | 55644 | 18.33% |
| Magento | 34361 | 11.32% |
| PrestaShop | 15974 | 5.26% |
| Shopware | 7227 | 2.38% |
| Empretienda | 5109 | 1.68% |
| JTL Shop | 4720 | 1.56% |
| Sky-Shop | 2253 | 0.74% |
| SAP Commerce Cloud | 1786 | 0.59% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 30.8% share of detected CivicTheme e-commerce signals (101,679) , with Custom at 19.2% and WooCommerce at 22.3% (June 2026) .
Base: 330,649 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
101,679 websites
63,512 websites
73,649 websites
37,476 websites
16,668 websites
7,492 websites
5,533 websites
5,019 websites
2,279 websites
1,792 websites
Visual Distribution
101,679 websites
63,512 websites
73,649 websites
37,476 websites
16,668 websites
7,492 websites
5,533 websites
5,019 websites
2,279 websites
1,792 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 101679 | 30.75% |
| Custom | 63512 | 19.21% |
| WooCommerce | 73649 | 22.27% |
| Magento | 37476 | 11.33% |
| PrestaShop | 16668 | 5.04% |
| Shopware | 7492 | 2.27% |
| Empretienda | 5533 | 1.67% |
| JTL Shop | 5019 | 1.52% |
| Sky-Shop | 2279 | 0.69% |
| SAP Commerce Cloud | 1792 | 0.54% |
Categories Distribution
Health & Beauty stores with 16.1% of all stores (48,786 stores) , followed by Clothing & Accessories (15.7%) and Food & Beverages (8.4%) .
Base: 303,496 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
48,786 stores
47,681 stores
25,459 stores
22,501 stores
21,911 stores
13,855 stores
13,272 stores
12,369 stores
12,144 stores
11,696 stores
Visual Distribution
48,786 stores
47,681 stores
25,459 stores
22,501 stores
21,911 stores
13,855 stores
13,272 stores
12,369 stores
12,144 stores
11,696 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 48786 | 16.07% |
| Clothing & Accessories | 47681 | 15.71% |
| Food & Beverages | 25459 | 8.39% |
| Home & Garden | 22501 | 7.41% |
| Sporting Goods & Outdoor Gear | 21911 | 7.22% |
| Electronics & Technology | 13855 | 4.57% |
| Jewelry & Watches | 13272 | 4.37% |
| Arts & Entertainment | 12369 | 4.08% |
| Tools & Hardware | 12144 | 4.00% |
| Toys & Games | 11696 | 3.85% |
Payment Providers Distribution
PayPal accounts for 29.7% of displayed detection occurrences (38,147 occurrences) , followed by Klarna (14.8%) and MasterCard (12.6%) .
Base: 128,456 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
38,147 occurrences
19,066 occurrences
16,182 occurrences
10,079 occurrences
9,564 occurrences
8,448 occurrences
8,364 occurrences
8,128 occurrences
5,307 occurrences
5,171 occurrences
Visual Distribution
38,147 occurrences
19,066 occurrences
16,182 occurrences
10,079 occurrences
9,564 occurrences
8,448 occurrences
8,364 occurrences
8,128 occurrences
5,307 occurrences
5,171 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 38147 | 29.70% |
| Klarna | 19066 | 14.84% |
| MasterCard | 16182 | 12.60% |
| American Express | 10079 | 7.85% |
| Apple Pay | 9564 | 7.45% |
| Google Pay | 8448 | 6.58% |
| Stripe Connect | 8364 | 6.51% |
| VISA | 8128 | 6.33% |
| Amazon Pay | 5307 | 4.13% |
| SEPA | 5171 | 4.03% |
Shipping Carriers Distribution
DHL accounts for 28.2% of displayed detection occurrences (20,193 occurrences) , followed by UPS (18.6%) and DPD (13.5%) .
Base: 71,503 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
20,193 occurrences
13,332 occurrences
9,641 occurrences
6,644 occurrences
6,527 occurrences
5,395 occurrences
2,825 occurrences
2,692 occurrences
2,318 occurrences
1,936 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 20193 | 28.24% |
| UPS | 13332 | 18.65% |
| DPD | 9641 | 13.48% |
| GLS | 6644 | 9.29% |
| FedEx | 6527 | 9.13% |
| USPS | 5395 | 7.55% |
| InPost | 2825 | 3.95% |
| Deutsche Post | 2692 | 3.76% |
| Hermes | 2318 | 3.24% |
| PostNL | 1936 | 2.71% |
Store Launch Timeline
Over the past 12 months, 60,699 new stores were launched in CivicTheme , with the highest activity in 2026-05 (6,217 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6,217 stores launched
7,655 stores launched
6,155 stores launched
4,898 stores launched
5,191 stores launched
4,061 stores launched
4,254 stores launched
5,667 stores launched
4,839 stores launched
4,977 stores launched
4,881 stores launched
1,904 stores launched
Monthly Trend
10.2% of last 12 months
12.6% of last 12 months
10.1% of last 12 months
8.1% of last 12 months
8.6% of last 12 months
6.7% of last 12 months
7.0% of last 12 months
9.3% of last 12 months
8.0% of last 12 months
8.2% of last 12 months
8.0% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 6217 | 10.24% |
| 2026-04 | 7655 | 12.61% |
| 2026-03 | 6155 | 10.14% |
| 2026-02 | 4898 | 8.07% |
| 2026-01 | 5191 | 8.55% |
| 2025-12 | 4061 | 6.69% |
| 2025-11 | 4254 | 7.01% |
| 2025-10 | 5667 | 9.34% |
| 2025-09 | 4839 | 7.97% |
| 2025-08 | 4977 | 8.20% |
| 2025-07 | 4881 | 8.04% |
| 2025-06 | 1904 | 3.14% |
Active Stores by Launch Year
Currently, 299,186 active stores in CivicTheme are tracked in our database , with the most stores launched in 2026 (30,459 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
30,459 active stores
49,936 active stores
32,648 active stores
23,217 active stores
19,398 active stores
19,952 active stores
18,840 active stores
11,972 active stores
12,619 active stores
11,667 active stores
6,503 active stores
5,684 active stores
5,925 active stores
7,848 active stores
4,849 active stores
Distribution by Launch Year
10.2% of tracked active stores
16.7% of tracked active stores
10.9% of tracked active stores
7.8% of tracked active stores
6.5% of tracked active stores
6.7% of tracked active stores
6.3% of tracked active stores
4.0% of tracked active stores
4.2% of tracked active stores
3.9% of tracked active stores
2.2% of tracked active stores
1.9% of tracked active stores
2.0% of tracked active stores
2.6% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 30459 | 10.18% |
| 2025 | 49936 | 16.69% |
| 2024 | 32648 | 10.91% |
| 2023 | 23217 | 7.76% |
| 2022 | 19398 | 6.48% |
| 2021 | 19952 | 6.67% |
| 2020 | 18840 | 6.30% |
| 2019 | 11972 | 4.00% |
| 2018 | 12619 | 4.22% |
| 2017 | 11667 | 3.90% |
| 2016 | 6503 | 2.17% |
| 2015 | 5684 | 1.90% |
| 2014 | 5925 | 1.98% |
| 2013 | 7848 | 2.62% |
| 2012 | 4849 | 1.62% |
Geographic Distribution
United States stores with 19.2% (58,389 active verified stores) , followed by Germany (10.0%) and United Kingdom (5.2%) .
Base: 303,496 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
58,389 active verified stores
30,201 active verified stores
15,718 active verified stores
14,058 active verified stores
12,968 active verified stores
11,921 active verified stores
10,375 active verified stores
9,632 active verified stores
9,352 active verified stores
7,533 active verified stores
Visual Distribution
58,389 active verified stores
30,201 active verified stores
15,718 active verified stores
14,058 active verified stores
12,968 active verified stores
11,921 active verified stores
10,375 active verified stores
9,632 active verified stores
9,352 active verified stores
7,533 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 58389 | 19.24% |
| Germany | 30201 | 9.95% |
| United Kingdom | 15718 | 5.18% |
| India | 14058 | 4.63% |
| Netherlands | 12968 | 4.27% |
| France | 11921 | 3.93% |
| Spain | 10375 | 3.42% |
| Australia | 9632 | 3.17% |
| Italy | 9352 | 3.08% |
| Poland | 7533 | 2.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Toys & Games
Custom - Toys & Games
Custom - Toys & Games
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Empretienda - Jewelry & Watches
Custom - Home & Garden
Custom - Home & Garden
Custom - Home & Garden
Custom - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 330.6k | 100.00% |
| Emails | 141k | 42.63% |
| Phones | 144.7k | 43.77% |
| Ecommerce platform | 330k | 99.81% |
| Couriers | 56.8k | 17.18% |
| Payment Providers | 71.1k | 21.51% |
| Categories | 289.2k | 87.46% |
| Social Media | 223.7k | 67.65% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the CivicTheme e-commerce landscape:
Analyze 303.5k verified e-commerce stores on CivicTheme - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across CivicTheme e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the CivicTheme e-commerce intelligence?
-
We track 303.5k verified CivicTheme e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.3% of displayed detection occurrences (174,067 occurrences) , followed by Facebook (28.6%) and YouTube (11.6%) .
Base: 575,014 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
174,067 occurrences
164,607 occurrences
66,749 occurrences
50,582 occurrences
31,967 occurrences
30,911 occurrences
23,245 occurrences
17,958 occurrences
11,829 occurrences
3,099 occurrences
Visual Distribution
174,067 occurrences
164,607 occurrences
66,749 occurrences
50,582 occurrences
31,967 occurrences
30,911 occurrences
23,245 occurrences
17,958 occurrences
11,829 occurrences
3,099 occurrences