BugSnag Technology Adoption in E-commerce
Discover 1.2k e-commerce stores using BugSnag. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 81.9% of stores with physical delivery (1,012 stores) , followed by Shopify (11.9%) and WooCommerce (3.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,012 stores
147 stores
41 stores
13 stores
5 stores
4 stores
3 stores
3 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1012 | 81.88% |
| Shopify | 147 | 11.89% |
| WooCommerce | 41 | 3.32% |
| Magento | 13 | 1.05% |
| Spree | 5 | 0.40% |
| osCommerce | 4 | 0.32% |
| BigCommerce | 3 | 0.24% |
| Craft Commerce | 3 | 0.24% |
| Yahoo! Ecommerce | 2 | 0.16% |
| PrestaShop | 2 | 0.16% |
| 24nettbutikk | 1 | 0.08% |
| Squarespace Commerce | 1 | 0.08% |
| CS Cart | 1 | 0.08% |
| OpenCart | 1 | 0.08% |
| Shopware | 0 | 0.00% |
All Stores Distribution
Custom holds 75.1% share of all BugSnag e-commerce stores (1,012) , with Shopify at 17.0% and WooCommerce at 4.9% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,012 stores
229 stores
66 stores
14 stores
5 stores
4 stores
3 stores
4 stores
2 stores
3 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1012 | 75.07% |
| Shopify | 229 | 16.99% |
| WooCommerce | 66 | 4.90% |
| Magento | 14 | 1.04% |
| Spree | 5 | 0.37% |
| osCommerce | 4 | 0.30% |
| BigCommerce | 3 | 0.22% |
| Craft Commerce | 4 | 0.30% |
| Yahoo! Ecommerce | 2 | 0.15% |
| PrestaShop | 3 | 0.22% |
| 24nettbutikk | 1 | 0.07% |
| Squarespace Commerce | 1 | 0.07% |
| CS Cart | 1 | 0.07% |
| OpenCart | 2 | 0.15% |
| Shopware | 1 | 0.07% |
Categories Distribution
Health & Beauty leads with 25.9% of all stores (213 stores) , followed by Food & Beverages (22.5%) and Clothing & Accessories (13.3%) .
Top 10 Categories
213 stores
185 stores
109 stores
74 stores
42 stores
38 stores
29 stores
24 stores
23 stores
23 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 213 | 25.94% |
| Food & Beverages | 185 | 22.53% |
| Clothing & Accessories | 109 | 13.28% |
| Electronics & Technology | 74 | 9.01% |
| Gifts & Special Occasions | 42 | 5.12% |
| Home & Garden | 38 | 4.63% |
| Arts & Entertainment | 29 | 3.53% |
| Sporting Goods & Outdoor Gear | 24 | 2.92% |
| Vehicles & Parts | 23 | 2.80% |
| Jewelry & Watches | 23 | 2.80% |
| Tools & Hardware | 18 | 2.19% |
| Pets & Pet Supplies | 15 | 1.83% |
| Toys & Games | 11 | 1.34% |
| Business & Industrial | 9 | 1.10% |
| Books & Media | 8 | 0.97% |
Payment Providers Distribution
PayPal leads with 24.1% among AI-verified physical stores (99 stores) , followed by American Express (13.2%) and MasterCard (12.7%) .
Base: 286 AI-verified physical stores with detectable payment providers (19.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
99 stores
54 stores
52 stores
33 stores
31 stores
30 stores
29 stores
23 stores
17 stores
13 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 99 | 24.15% |
| American Express | 54 | 13.17% |
| MasterCard | 52 | 12.68% |
| Hipercard | 33 | 8.05% |
| Stripe Connect | 31 | 7.56% |
| VISA | 30 | 7.32% |
| Klarna | 29 | 7.07% |
| iDEAL | 23 | 5.61% |
| Apple Pay | 17 | 4.15% |
| Google Pay | 13 | 3.17% |
| Bolt | 8 | 1.95% |
| Bancontact | 7 | 1.71% |
| Mercado Pago | 6 | 1.46% |
| Giropay | 4 | 0.98% |
| JCB | 4 | 0.98% |
Shipping Carriers Distribution
Royal Mail leads with 33.6% among AI-verified physical stores (148 stores) , followed by UPS (15.4%) and USPS (11.3%) .
Base: 371 AI-verified physical stores with detectable shipping carriers (25.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
148 stores
68 stores
50 stores
37 stores
27 stores
27 stores
19 stores
16 stores
11 stores
10 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Royal Mail | 148 | 33.56% |
| UPS | 68 | 15.42% |
| USPS | 50 | 11.34% |
| DHL | 37 | 8.39% |
| FedEx | 27 | 6.12% |
| Canada Post | 27 | 6.12% |
| PostNL | 19 | 4.31% |
| Bpost | 16 | 3.63% |
| Почта России | 11 | 2.49% |
| DPD | 10 | 2.27% |
| PostNord | 7 | 1.59% |
| СДЭК | 7 | 1.59% |
| Colissimo | 5 | 1.13% |
| Australia Post | 5 | 1.13% |
| Budbee | 4 | 0.91% |
Store Launch Timeline
Over the past 12 months, 102 new stores were launched in BugSnag , with the highest activity in 2025-11 (12 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
12 stores launched
5 stores launched
4 stores launched
10 stores launched
6 stores launched
7 stores launched
7 stores launched
19 stores launched
18 stores launched
4 stores launched
8 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 12 | 11.76% |
| 2025-10 | 5 | 4.90% |
| 2025-09 | 4 | 3.92% |
| 2025-08 | 10 | 9.80% |
| 2025-07 | 6 | 5.88% |
| 2025-06 | 7 | 6.86% |
| 2025-05 | 7 | 6.86% |
| 2025-04 | 19 | 18.63% |
| 2025-03 | 18 | 17.65% |
| 2025-02 | 4 | 3.92% |
| 2025-01 | 8 | 7.84% |
| 2024-12 | 2 | 1.96% |
Active Stores by Launch Year
Currently, 1,127 active stores in BugSnag are tracked in our database , with the most stores launched in 2025 (100 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
100 active stores
219 active stores
144 active stores
89 active stores
95 active stores
101 active stores
50 active stores
41 active stores
48 active stores
29 active stores
33 active stores
25 active stores
39 active stores
15 active stores
14 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 100 | 8.87% |
| 2024 | 219 | 19.43% |
| 2023 | 144 | 12.78% |
| 2022 | 89 | 7.90% |
| 2021 | 95 | 8.43% |
| 2020 | 101 | 8.96% |
| 2019 | 50 | 4.44% |
| 2018 | 41 | 3.64% |
| 2017 | 48 | 4.26% |
| 2016 | 29 | 2.57% |
| 2015 | 33 | 2.93% |
| 2014 | 25 | 2.22% |
| 2013 | 39 | 3.46% |
| 2012 | 15 | 1.33% |
| 2011 | 14 | 1.24% |
| 2010 | 13 | 1.15% |
| 2009 | 7 | 0.62% |
| 2008 | 7 | 0.62% |
| 2007 | 4 | 0.35% |
| 2006 | 3 | 0.27% |
| 2005 | 5 | 0.44% |
| 2004 | 8 | 0.71% |
| 2003 | 4 | 0.35% |
| 2002 | 4 | 0.35% |
| 2001 | 4 | 0.35% |
| 2000 | 6 | 0.53% |
| 1999 | 6 | 0.53% |
| 1998 | 6 | 0.53% |
| 1997 | 5 | 0.44% |
| 1996 | 2 | 0.18% |
| 1995 | 1 | 0.09% |
Geographic Distribution
United Kingdom leads with 30.7% (272 AI-verified stores) , followed by United States (23.9%) and Brazil (7.9%) .
Base: 887 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
272 AI-verified stores
212 AI-verified stores
70 AI-verified stores
58 AI-verified stores
49 AI-verified stores
38 AI-verified stores
25 AI-verified stores
20 AI-verified stores
20 AI-verified stores
17 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 272 | 30.67% |
| United States | 212 | 23.90% |
| Brazil | 70 | 7.89% |
| Argentina | 58 | 6.54% |
| Russia | 49 | 5.52% |
| Netherlands | 38 | 4.28% |
| Uruguay | 25 | 2.82% |
| Canada | 20 | 2.25% |
| Germany | 20 | 2.25% |
| Sweden | 17 | 1.92% |
| France | 15 | 1.69% |
| Japan | 14 | 1.58% |
| Finland | 12 | 1.35% |
| Turkey | 11 | 1.24% |
| Austria | 11 | 1.24% |
| Azerbaijan | 10 | 1.13% |
| Australia | 10 | 1.13% |
| Croatia | 8 | 0.90% |
| Poland | 8 | 0.90% |
| Denmark | 7 | 0.79% |
Featured Stores
Discover the strongest performers and newest entrants in BugSnag's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Clothing & Accessories
Custom — Vehicles & Parts
Shopify — Pets & Pet Supplies
Custom — Clothing & Accessories
Custom — Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.5k | 100.00% |
| Emails | 456.0 | 30.79% |
| Phones | 257.0 | 17.35% |
| Ecommerce platform | 1.4k | 91.15% |
| Couriers | 371.0 | 25.05% |
| Payment Providers | 286.0 | 19.31% |
| Categories | 885.0 | 59.76% |
| Social Media | 873.0 | 58.95% |
Starter Package
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Maximize Your ROI
Use our detailed BugSnag E-commerce Database to:
Gain actionable insights into 1.2k physical stores in BugSnag.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at BugSnag online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
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Use Cases
- Lead Generation
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Frequently Asked Questions
- What data is included in the BugSnag E-commerce Database?
-
Our database covers over 1.2k BugSnag physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 24.1% among stores with at least one detectable social profile (573 stores) , followed by Instagram (23.4%) and YouTube (12.4%) .
Base: 873 stores with any detectable social profile (58.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
573 stores
557 stores
295 stores
289 stores
259 stores
128 stores
119 stores
114 stores
23 stores
20 stores
Visual Distribution