BugSnag Technology Adoption in E-commerce
Discover 979 verified e-commerce stores using BugSnag. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.8k domains. 979 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
979 verified active stores out of 1.8k detected · 55.7% verification rate
E-commerce Platforms Distribution
Custom stores with 70.6% of stores with physical delivery (691 stores) , followed by Shopify (20.7%) and WooCommerce (3.3%) .
Base: 979 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
691 stores
203 stores
32 stores
14 stores
13 stores
12 stores
3 stores
2 stores
2 stores
1 stores
Visual Distribution
691 stores
203 stores
32 stores
14 stores
13 stores
12 stores
3 stores
2 stores
2 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 691 | 70.58% |
| Shopify | 203 | 20.74% |
| WooCommerce | 32 | 3.27% |
| Shopify, Tiendanegocio | 14 | 1.43% |
| Tiendanegocio, Shopify | 13 | 1.33% |
| Magento | 12 | 1.23% |
| osCommerce | 3 | 0.31% |
| Yahoo! Ecommerce | 2 | 0.20% |
| BigCommerce | 2 | 0.20% |
| OpenCart | 1 | 0.10% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 39.3% share of detected BugSnag e-commerce signals (691) , with Shopify at 44.1% and WooCommerce at 3.1% (June 2026) .
Base: 1,757 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
691 websites
774 websites
54 websites
26 websites
19 websites
12 websites
3 websites
2 websites
3 websites
2 websites
Visual Distribution
691 websites
774 websites
54 websites
26 websites
19 websites
12 websites
3 websites
2 websites
3 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 691 | 39.33% |
| Shopify | 774 | 44.05% |
| WooCommerce | 54 | 3.07% |
| Shopify, Tiendanegocio | 26 | 1.48% |
| Tiendanegocio, Shopify | 19 | 1.08% |
| Magento | 12 | 0.68% |
| osCommerce | 3 | 0.17% |
| Yahoo! Ecommerce | 2 | 0.11% |
| BigCommerce | 3 | 0.17% |
| OpenCart | 2 | 0.11% |
Categories Distribution
Food & Beverages stores with 35.6% of all stores (349 stores) , followed by Toys & Games (8.9%) and Health & Beauty (5.9%) .
Base: 979 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
349 stores
87 stores
58 stores
54 stores
50 stores
38 stores
36 stores
33 stores
32 stores
26 stores
Visual Distribution
349 stores
87 stores
58 stores
54 stores
50 stores
38 stores
36 stores
33 stores
32 stores
26 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 349 | 35.65% |
| Toys & Games | 87 | 8.89% |
| Health & Beauty | 58 | 5.92% |
| Electronics & Technology | 54 | 5.52% |
| Clothing & Accessories | 50 | 5.11% |
| Gifts & Special Occasions | 38 | 3.88% |
| Sporting Goods & Outdoor Gear | 36 | 3.68% |
| Arts & Entertainment | 33 | 3.37% |
| Books & Media | 32 | 3.27% |
| Tools & Hardware | 26 | 2.66% |
Payment Providers Distribution
PayPal accounts for 20.6% of displayed detection occurrences (37 occurrences) , followed by MasterCard (16.1%) and Hipercard (12.8%) .
Base: 180 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
37 occurrences
29 occurrences
23 occurrences
19 occurrences
16 occurrences
16 occurrences
16 occurrences
14 occurrences
6 occurrences
4 occurrences
Visual Distribution
37 occurrences
29 occurrences
23 occurrences
19 occurrences
16 occurrences
16 occurrences
16 occurrences
14 occurrences
6 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 37 | 20.56% |
| MasterCard | 29 | 16.11% |
| Hipercard | 23 | 12.78% |
| VISA | 19 | 10.56% |
| Stripe Connect | 16 | 8.89% |
| American Express | 16 | 8.89% |
| iDEAL | 16 | 8.89% |
| Klarna | 14 | 7.78% |
| Apple Pay | 6 | 3.33% |
| Google Pay | 4 | 2.22% |
Shipping Carriers Distribution
Royal Mail accounts for 48.0% of displayed detection occurrences (122 occurrences) , followed by UPS (10.6%) and DHL (8.3%) .
Base: 254 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
122 occurrences
27 occurrences
21 occurrences
17 occurrences
16 occurrences
16 occurrences
15 occurrences
8 occurrences
7 occurrences
5 occurrences
Visual Distribution
122 occurrences
27 occurrences
21 occurrences
17 occurrences
16 occurrences
16 occurrences
15 occurrences
8 occurrences
7 occurrences
5 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Royal Mail | 122 | 48.03% |
| UPS | 27 | 10.63% |
| DHL | 21 | 8.27% |
| PostNL | 17 | 6.69% |
| FedEx | 16 | 6.30% |
| Bpost | 16 | 6.30% |
| USPS | 15 | 5.91% |
| Canada Post | 8 | 3.15% |
| СДЭК | 7 | 2.76% |
| PostNord | 5 | 1.97% |
Store Launch Timeline
Over the past 12 months, 126 new stores were launched in BugSnag , with the highest activity in 2026-05 (31 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
31 stores launched
13 stores launched
9 stores launched
3 stores launched
9 stores launched
9 stores launched
7 stores launched
16 stores launched
8 stores launched
12 stores launched
7 stores launched
2 stores launched
Monthly Trend
24.6% of last 12 months
10.3% of last 12 months
7.1% of last 12 months
2.4% of last 12 months
7.1% of last 12 months
7.1% of last 12 months
5.6% of last 12 months
12.7% of last 12 months
6.3% of last 12 months
9.5% of last 12 months
5.6% of last 12 months
1.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 31 | 24.60% |
| 2026-04 | 13 | 10.32% |
| 2026-03 | 9 | 7.14% |
| 2026-02 | 3 | 2.38% |
| 2026-01 | 9 | 7.14% |
| 2025-12 | 9 | 7.14% |
| 2025-11 | 7 | 5.56% |
| 2025-10 | 16 | 12.70% |
| 2025-09 | 8 | 6.35% |
| 2025-08 | 12 | 9.52% |
| 2025-07 | 7 | 5.56% |
| 2025-06 | 2 | 1.59% |
Active Stores by Launch Year
Currently, 899 active stores in BugSnag are tracked in our database , with the most stores launched in 2026 (67 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
67 active stores
111 active stores
115 active stores
82 active stores
64 active stores
66 active stores
83 active stores
38 active stores
30 active stores
43 active stores
19 active stores
30 active stores
22 active stores
24 active stores
15 active stores
Distribution by Launch Year
7.5% of tracked active stores
12.3% of tracked active stores
12.8% of tracked active stores
9.1% of tracked active stores
7.1% of tracked active stores
7.3% of tracked active stores
9.2% of tracked active stores
4.2% of tracked active stores
3.3% of tracked active stores
4.8% of tracked active stores
2.1% of tracked active stores
3.3% of tracked active stores
2.4% of tracked active stores
2.7% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 67 | 7.45% |
| 2025 | 111 | 12.35% |
| 2024 | 115 | 12.79% |
| 2023 | 82 | 9.12% |
| 2022 | 64 | 7.12% |
| 2021 | 66 | 7.34% |
| 2020 | 83 | 9.23% |
| 2019 | 38 | 4.23% |
| 2018 | 30 | 3.34% |
| 2017 | 43 | 4.78% |
| 2016 | 19 | 2.11% |
| 2015 | 30 | 3.34% |
| 2014 | 22 | 2.45% |
| 2013 | 24 | 2.67% |
| 2012 | 15 | 1.67% |
Geographic Distribution
Brazil stores with 28.4% (278 active verified stores) , followed by United Kingdom (21.6%) and United States (12.4%) .
Base: 979 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
278 active verified stores
211 active verified stores
121 active verified stores
68 active verified stores
39 active verified stores
32 active verified stores
28 active verified stores
18 active verified stores
14 active verified stores
13 active verified stores
Visual Distribution
278 active verified stores
211 active verified stores
121 active verified stores
68 active verified stores
39 active verified stores
32 active verified stores
28 active verified stores
18 active verified stores
14 active verified stores
13 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 278 | 28.40% |
| United Kingdom | 211 | 21.55% |
| United States | 121 | 12.36% |
| Indonesia | 68 | 6.95% |
| Argentina | 39 | 3.98% |
| Netherlands | 32 | 3.27% |
| Germany | 28 | 2.86% |
| Russia | 18 | 1.84% |
| Canada | 14 | 1.43% |
| Australia | 13 | 1.33% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Custom - Gifts & Special Occasions
Shopify - Health & Beauty
Custom - Vehicles & Parts
Custom - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Custom - Food & Beverages
Shopify - Health & Beauty
Shopify
Shopify
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.8k | 100.00% |
| Emails | 226 | 12.86% |
| Phones | 366 | 20.83% |
| Ecommerce platform | 1.6k | 91.01% |
| Couriers | 322 | 18.33% |
| Payment Providers | 146 | 8.31% |
| Categories | 948 | 53.96% |
| Social Media | 1.3k | 73.88% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the BugSnag e-commerce landscape:
Analyze 979 verified e-commerce stores on BugSnag - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across BugSnag e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the BugSnag e-commerce intelligence?
-
We track 979 verified BugSnag e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 29.2% of displayed detection occurrences (660 occurrences) , followed by Facebook (20.1%) and WhatsApp (15.7%) .
Base: 2,262 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
660 occurrences
455 occurrences
356 occurrences
252 occurrences
238 occurrences
127 occurrences
91 occurrences
68 occurrences
9 occurrences
6 occurrences
Visual Distribution
660 occurrences
455 occurrences
356 occurrences
252 occurrences
238 occurrences
127 occurrences
91 occurrences
68 occurrences
9 occurrences
6 occurrences