BugSnag Technology Adoption in E-commerce
Discover 1.2k e-commerce stores using BugSnag. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Custom leads with 80.5% of stores with physical delivery (960 stores) , followed by Shopify (13.3%) and WooCommerce (3.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
960 stores
159 stores
38 stores
13 stores
4 stores
4 stores
3 stores
3 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 960 | 80.47% |
| Shopify | 159 | 13.33% |
| WooCommerce | 38 | 3.19% |
| Magento | 13 | 1.09% |
| Spree | 4 | 0.34% |
| osCommerce | 4 | 0.34% |
| BigCommerce | 3 | 0.25% |
| Craft Commerce | 3 | 0.25% |
| Yahoo! Ecommerce | 2 | 0.17% |
| PrestaShop | 2 | 0.17% |
| OpenCart | 1 | 0.08% |
| Squarespace Commerce | 1 | 0.08% |
| 24nettbutikk | 1 | 0.08% |
| CS Cart | 1 | 0.08% |
| QuickSell | 1 | 0.08% |
All Stores Distribution
Custom holds 72.8% share of all BugSnag e-commerce stores (960) , with Shopify at 19.5% and WooCommerce at 4.6% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
960 stores
257 stores
61 stores
14 stores
4 stores
4 stores
3 stores
4 stores
2 stores
3 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 960 | 72.84% |
| Shopify | 257 | 19.50% |
| WooCommerce | 61 | 4.63% |
| Magento | 14 | 1.06% |
| Spree | 4 | 0.30% |
| osCommerce | 4 | 0.30% |
| BigCommerce | 3 | 0.23% |
| Craft Commerce | 4 | 0.30% |
| Yahoo! Ecommerce | 2 | 0.15% |
| PrestaShop | 3 | 0.23% |
| OpenCart | 2 | 0.15% |
| Squarespace Commerce | 1 | 0.08% |
| 24nettbutikk | 1 | 0.08% |
| CS Cart | 1 | 0.08% |
| QuickSell | 1 | 0.08% |
Categories Distribution
Health & Beauty leads with 25.2% of all stores (200 stores) , followed by Food & Beverages (21.6%) and Clothing & Accessories (13.7%) .
Top 10 Categories
200 stores
171 stores
109 stores
76 stores
42 stores
39 stores
29 stores
24 stores
23 stores
21 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 200 | 25.22% |
| Food & Beverages | 171 | 21.56% |
| Clothing & Accessories | 109 | 13.75% |
| Electronics & Technology | 76 | 9.58% |
| Gifts & Special Occasions | 42 | 5.30% |
| Home & Garden | 39 | 4.92% |
| Arts & Entertainment | 29 | 3.66% |
| Jewelry & Watches | 24 | 3.03% |
| Sporting Goods & Outdoor Gear | 23 | 2.90% |
| Vehicles & Parts | 21 | 2.65% |
| Tools & Hardware | 16 | 2.02% |
| Pets & Pet Supplies | 14 | 1.77% |
| Toys & Games | 12 | 1.51% |
| Business & Industrial | 9 | 1.13% |
| Books & Media | 8 | 1.01% |
Payment Providers Distribution
PayPal leads with 23.7% among AI-verified physical stores (98 stores) , followed by American Express (13.5%) and MasterCard (12.8%) .
Base: 281 AI-verified physical stores with detectable payment providers (19.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
98 stores
56 stores
53 stores
33 stores
30 stores
30 stores
30 stores
23 stores
17 stores
13 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 98 | 23.67% |
| American Express | 56 | 13.53% |
| MasterCard | 53 | 12.80% |
| Hipercard | 33 | 7.97% |
| VISA | 30 | 7.25% |
| Stripe Connect | 30 | 7.25% |
| Klarna | 30 | 7.25% |
| iDEAL | 23 | 5.56% |
| Apple Pay | 17 | 4.11% |
| Google Pay | 13 | 3.14% |
| Bolt | 8 | 1.93% |
| Bancontact | 7 | 1.69% |
| Mercado Pago | 6 | 1.45% |
| JCB | 6 | 1.45% |
| Amazon Pay | 4 | 0.97% |
Shipping Carriers Distribution
Royal Mail leads with 33.7% among AI-verified physical stores (143 stores) , followed by UPS (15.6%) and USPS (11.1%) .
Base: 362 AI-verified physical stores with detectable shipping carriers (24.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
143 stores
66 stores
47 stores
37 stores
26 stores
24 stores
19 stores
16 stores
10 stores
10 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Royal Mail | 143 | 33.73% |
| UPS | 66 | 15.57% |
| USPS | 47 | 11.08% |
| DHL | 37 | 8.73% |
| Canada Post | 26 | 6.13% |
| FedEx | 24 | 5.66% |
| PostNL | 19 | 4.48% |
| Bpost | 16 | 3.77% |
| Почта России | 10 | 2.36% |
| DPD | 10 | 2.36% |
| PostNord | 7 | 1.65% |
| СДЭК | 6 | 1.42% |
| Australia Post | 5 | 1.18% |
| Budbee | 4 | 0.94% |
| Colissimo | 4 | 0.94% |
Store Launch Timeline
Over the past 12 months, 109 new stores were launched in BugSnag , with the highest activity in 2025-12 (16 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
16 stores launched
9 stores launched
8 stores launched
4 stores launched
11 stores launched
5 stores launched
7 stores launched
6 stores launched
15 stores launched
17 stores launched
4 stores launched
7 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 16 | 14.68% |
| 2025-11 | 9 | 8.26% |
| 2025-10 | 8 | 7.34% |
| 2025-09 | 4 | 3.67% |
| 2025-08 | 11 | 10.09% |
| 2025-07 | 5 | 4.59% |
| 2025-06 | 7 | 6.42% |
| 2025-05 | 6 | 5.50% |
| 2025-04 | 15 | 13.76% |
| 2025-03 | 17 | 15.60% |
| 2025-02 | 4 | 3.67% |
| 2025-01 | 7 | 6.42% |
Active Stores by Launch Year
Currently, 1,082 active stores in BugSnag are tracked in our database , with the most stores launched in 2025 (109 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
109 active stores
172 active stores
139 active stores
89 active stores
97 active stores
100 active stores
50 active stores
39 active stores
48 active stores
27 active stores
32 active stores
26 active stores
39 active stores
17 active stores
11 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 109 | 10.07% |
| 2024 | 172 | 15.90% |
| 2023 | 139 | 12.85% |
| 2022 | 89 | 8.23% |
| 2021 | 97 | 8.96% |
| 2020 | 100 | 9.24% |
| 2019 | 50 | 4.62% |
| 2018 | 39 | 3.60% |
| 2017 | 48 | 4.44% |
| 2016 | 27 | 2.50% |
| 2015 | 32 | 2.96% |
| 2014 | 26 | 2.40% |
| 2013 | 39 | 3.60% |
| 2012 | 17 | 1.57% |
| 2011 | 11 | 1.02% |
| 2010 | 14 | 1.29% |
| 2009 | 7 | 0.65% |
| 2008 | 7 | 0.65% |
| 2007 | 4 | 0.37% |
| 2006 | 3 | 0.28% |
| 2005 | 6 | 0.55% |
| 2004 | 9 | 0.83% |
| 2003 | 4 | 0.37% |
| 2002 | 3 | 0.28% |
| 2001 | 4 | 0.37% |
| 2000 | 7 | 0.65% |
| 1999 | 6 | 0.55% |
| 1998 | 5 | 0.46% |
| 1997 | 5 | 0.46% |
| 1996 | 2 | 0.18% |
| 1995 | 1 | 0.09% |
Geographic Distribution
United Kingdom leads with 30.1% (266 AI-verified stores) , followed by United States (24.7%) and Brazil (8.1%) .
Base: 885 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
266 AI-verified stores
219 AI-verified stores
72 AI-verified stores
58 AI-verified stores
44 AI-verified stores
38 AI-verified stores
24 AI-verified stores
21 AI-verified stores
19 AI-verified stores
17 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 266 | 30.06% |
| United States | 219 | 24.75% |
| Brazil | 72 | 8.14% |
| Argentina | 58 | 6.55% |
| Russia | 44 | 4.97% |
| Netherlands | 38 | 4.29% |
| Uruguay | 24 | 2.71% |
| Canada | 21 | 2.37% |
| Germany | 19 | 2.15% |
| France | 17 | 1.92% |
| Sweden | 16 | 1.81% |
| Japan | 15 | 1.69% |
| Australia | 15 | 1.69% |
| Finland | 12 | 1.36% |
| Austria | 11 | 1.24% |
| Azerbaijan | 9 | 1.02% |
| India | 8 | 0.90% |
| Denmark | 7 | 0.79% |
| Turkey | 7 | 0.79% |
| Poland | 7 | 0.79% |
Featured Stores
Discover the strongest performers and newest entrants in BugSnag's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom - Health & Beauty
Shopify - Food & Beverages
Shopify - Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.5k | 100.00% |
| Emails | 449.0 | 30.71% |
| Phones | 264.0 | 18.06% |
| Ecommerce platform | 1.3k | 90.97% |
| Couriers | 362.0 | 24.76% |
| Payment Providers | 281.0 | 19.22% |
| Categories | 868.0 | 59.37% |
| Social Media | 851.0 | 58.21% |
Starter Package
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Use our detailed BugSnag E-commerce Database to:
Gain actionable insights into 1.2k physical stores in BugSnag.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at BugSnag online stores.
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Data Format & Delivery
Available Formats
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Frequently Asked Questions
- What data is included in the BugSnag E-commerce Database?
-
Our database covers over 1.2k BugSnag physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 24.8% among stores with at least one detectable social profile (575 stores) , followed by Instagram (24.3%) and YouTube (13.2%) .
Base: 851 stores with any detectable social profile (58.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
575 stores
563 stores
305 stores
258 stores
242 stores
124 stores
118 stores
87 stores
23 stores
23 stores
Visual Distribution