BugSnag Technology Adoption in E-commerce
Discover 869.0 verified e-commerce stores using BugSnag. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.1k domains. 869.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
869.0 verified active stores out of 1.1k detected · 79.4% verification rate
E-commerce Platforms Distribution
Custom leads with 73.4% of stores with physical delivery (638 stores) , followed by Shopify (20.7%) and WooCommerce (1.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
638 stores
180 stores
16 stores
16 stores
4 stores
3 stores
2 stores
2 stores
2 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 638 | 73.42% |
| Shopify | 180 | 20.71% |
| WooCommerce | 16 | 1.84% |
| Magento | 16 | 1.84% |
| osCommerce | 4 | 0.46% |
| Craft Commerce | 3 | 0.35% |
| Yahoo! Ecommerce | 2 | 0.23% |
| BigCommerce | 2 | 0.23% |
| PrestaShop | 2 | 0.23% |
| OpenCart | 1 | 0.12% |
| Shopware | 1 | 0.12% |
| CS Cart | 1 | 0.12% |
| QuickSell | 1 | 0.12% |
| 24nettbutikk | 1 | 0.12% |
| Squarespace Commerce | 1 | 0.12% |
All Stores Distribution
Custom holds 63.4% share of all BugSnag e-commerce stores (638) , with Shopify at 27.4% and WooCommerce at 5.3% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
638 stores
276 stores
53 stores
17 stores
4 stores
4 stores
2 stores
2 stores
3 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 638 | 63.42% |
| Shopify | 276 | 27.44% |
| WooCommerce | 53 | 5.27% |
| Magento | 17 | 1.69% |
| osCommerce | 4 | 0.40% |
| Craft Commerce | 4 | 0.40% |
| Yahoo! Ecommerce | 2 | 0.20% |
| BigCommerce | 2 | 0.20% |
| PrestaShop | 3 | 0.30% |
| OpenCart | 2 | 0.20% |
| Shopware | 1 | 0.10% |
| CS Cart | 1 | 0.10% |
| QuickSell | 1 | 0.10% |
| 24nettbutikk | 1 | 0.10% |
| Squarespace Commerce | 1 | 0.10% |
Categories Distribution
Food & Beverages leads with 20.4% of all stores (105 stores) , followed by Health & Beauty (19.8%) and Electronics & Technology (13.8%) .
Base: 514 AI-verified stores with physical delivery and detected product categories (59.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
105 stores
102 stores
71 stores
67 stores
34 stores
25 stores
25 stores
23 stores
13 stores
12 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 105 | 20.43% |
| Health & Beauty | 102 | 19.84% |
| Electronics & Technology | 71 | 13.81% |
| Clothing & Accessories | 67 | 13.04% |
| Gifts & Special Occasions | 34 | 6.61% |
| Home & Garden | 25 | 4.86% |
| Jewelry & Watches | 25 | 4.86% |
| Sporting Goods & Outdoor Gear | 23 | 4.47% |
| Tools & Hardware | 13 | 2.53% |
| Vehicles & Parts | 12 | 2.33% |
| Pets & Pet Supplies | 10 | 1.95% |
| Furniture & Home Decor | 9 | 1.75% |
| Business & Industrial | 7 | 1.36% |
| Toys & Games | 6 | 1.17% |
| Books & Media | 5 | 0.97% |
Payment Providers Distribution
PayPal leads with 20.7% among AI-verified physical stores (74 stores) , followed by MasterCard (12.9%) and Klarna (11.5%) .
Base: 209 AI-verified physical stores with detectable payment providers (19.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
74 stores
46 stores
41 stores
39 stores
30 stores
26 stores
24 stores
24 stores
15 stores
12 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 74 | 20.73% |
| MasterCard | 46 | 12.89% |
| Klarna | 41 | 11.48% |
| American Express | 39 | 10.92% |
| Stripe Connect | 30 | 8.40% |
| VISA | 26 | 7.28% |
| Hipercard | 24 | 6.72% |
| iDEAL | 24 | 6.72% |
| Apple Pay | 15 | 4.20% |
| Google Pay | 12 | 3.36% |
| Bolt | 7 | 1.96% |
| Bancontact | 6 | 1.68% |
| Mercado Pago | 5 | 1.40% |
| Trustly | 4 | 1.12% |
| Mollie | 4 | 1.12% |
Shipping Carriers Distribution
Royal Mail leads with 40.7% among AI-verified physical stores (188 stores) , followed by UPS (11.5%) and DHL (9.7%) .
Base: 385 AI-verified physical stores with detectable shipping carriers (35.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
188 stores
53 stores
45 stores
38 stores
20 stores
20 stores
18 stores
16 stores
15 stores
11 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Royal Mail | 188 | 40.69% |
| UPS | 53 | 11.47% |
| DHL | 45 | 9.74% |
| USPS | 38 | 8.23% |
| FedEx | 20 | 4.33% |
| PostNL | 20 | 4.33% |
| Canada Post | 18 | 3.90% |
| Bpost | 16 | 3.46% |
| DPD | 15 | 3.25% |
| Почта России | 11 | 2.38% |
| GLS | 11 | 2.38% |
| СДЭК | 9 | 1.95% |
| PostNord | 8 | 1.73% |
| Hermes | 6 | 1.30% |
| Deutsche Post | 4 | 0.87% |
Store Launch Timeline
Over the past 12 months, 76 new stores were launched in BugSnag , with the highest activity in 2026-01 (12 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
12 stores launched
10 stores launched
9 stores launched
8 stores launched
5 stores launched
9 stores launched
2 stores launched
5 stores launched
2 stores launched
6 stores launched
8 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 12 | 15.79% |
| 2025-12 | 10 | 13.16% |
| 2025-11 | 9 | 11.84% |
| 2025-10 | 8 | 10.53% |
| 2025-09 | 5 | 6.58% |
| 2025-08 | 9 | 11.84% |
| 2025-07 | 2 | 2.63% |
| 2025-06 | 5 | 6.58% |
| 2025-05 | 2 | 2.63% |
| 2025-04 | 6 | 7.89% |
| 2025-03 | 8 | 10.53% |
Active Stores by Launch Year
Currently, 743 active stores in BugSnag are tracked in our database , with the most stores launched in 2026 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12 active stores
72 active stores
99 active stores
67 active stores
57 active stores
68 active stores
81 active stores
37 active stores
27 active stores
42 active stores
19 active stores
20 active stores
22 active stores
29 active stores
10 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12 | 1.62% |
| 2025 | 72 | 9.69% |
| 2024 | 99 | 13.32% |
| 2023 | 67 | 9.02% |
| 2022 | 57 | 7.67% |
| 2021 | 68 | 9.15% |
| 2020 | 81 | 10.90% |
| 2019 | 37 | 4.98% |
| 2018 | 27 | 3.63% |
| 2017 | 42 | 5.65% |
| 2016 | 19 | 2.56% |
| 2015 | 20 | 2.69% |
| 2014 | 22 | 2.96% |
| 2013 | 29 | 3.90% |
| 2012 | 10 | 1.35% |
| 2011 | 13 | 1.75% |
| 2010 | 8 | 1.08% |
| 2009 | 7 | 0.94% |
| 2008 | 9 | 1.21% |
| 2007 | 2 | 0.27% |
| 2006 | 4 | 0.54% |
| 2005 | 5 | 0.67% |
| 2004 | 5 | 0.67% |
| 2003 | 3 | 0.40% |
| 2002 | 2 | 0.27% |
| 2001 | 2 | 0.27% |
| 2000 | 5 | 0.67% |
| 1999 | 6 | 0.81% |
| 1998 | 3 | 0.40% |
| 1997 | 4 | 0.54% |
| 1996 | 2 | 0.27% |
| 1995 | 1 | 0.13% |
Geographic Distribution
United Kingdom leads with 39.0% (307 AI-verified stores) , followed by United States (19.8%) and Brazil (9.9%) .
Base: 787 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
307 AI-verified stores
156 AI-verified stores
78 AI-verified stores
34 AI-verified stores
30 AI-verified stores
29 AI-verified stores
24 AI-verified stores
23 AI-verified stores
15 AI-verified stores
14 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 307 | 39.01% |
| United States | 156 | 19.82% |
| Brazil | 78 | 9.91% |
| Germany | 34 | 4.32% |
| Netherlands | 30 | 3.81% |
| Argentina | 29 | 3.68% |
| Russia | 24 | 3.05% |
| Indonesia | 23 | 2.92% |
| France | 15 | 1.91% |
| Australia | 14 | 1.78% |
| Austria | 12 | 1.52% |
| Canada | 11 | 1.40% |
| Japan | 10 | 1.27% |
| Uruguay | 8 | 1.02% |
| Finland | 7 | 0.89% |
| Sweden | 7 | 0.89% |
| Belgium | 6 | 0.76% |
| Denmark | 6 | 0.76% |
| Croatia | 5 | 0.64% |
| Norway | 5 | 0.64% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Custom - Gifts & Special Occasions
Shopify - Clothing & Accessories
Custom - Vehicles & Parts
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1k | 100.00% |
| Emails | 314.0 | 28.68% |
| Phones | 219.0 | 20.00% |
| Ecommerce platform | 1.0k | 92.79% |
| Couriers | 385.0 | 35.16% |
| Payment Providers | 209.0 | 19.09% |
| Categories | 560.0 | 51.14% |
| Social Media | 566.0 | 51.69% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the BugSnag e-commerce landscape:
Analyze 869.0 verified e-commerce stores on BugSnag - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across BugSnag e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the BugSnag e-commerce intelligence?
-
We track 869.0 verified BugSnag e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 26.6% among stores with at least one detectable social profile (419 stores) , followed by Facebook (24.3%) and YouTube (14.3%) .
Base: 566 stores with any detectable social profile (51.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
419 stores
382 stores
226 stores
176 stores
105 stores
84 stores
83 stores
70 stores
16 stores
14 stores
Visual Distribution