Yahoo! Ecommerce Market Share & Real Store Usage
Explore 1k verified e-commerce stores built on Yahoo! Ecommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.8k domains. 1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1k verified active stores out of 1.8k detected · 56.7% verification rate
Categories Distribution
Sporting Goods & Outdoor Gear stores with 12.4% of all stores (126 stores) , followed by Health & Beauty (11.0%) and Clothing & Accessories (9.6%) .
Base: 1,020 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
126 stores
112 stores
98 stores
77 stores
75 stores
73 stores
65 stores
63 stores
57 stores
45 stores
Visual Distribution
126 stores
112 stores
98 stores
77 stores
75 stores
73 stores
65 stores
63 stores
57 stores
45 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 126 | 12.35% |
| Health & Beauty | 112 | 10.98% |
| Clothing & Accessories | 98 | 9.61% |
| Home & Garden | 77 | 7.55% |
| Electronics & Technology | 75 | 7.35% |
| Toys & Games | 73 | 7.16% |
| Vehicles & Parts | 65 | 6.37% |
| Gifts & Special Occasions | 63 | 6.18% |
| Food & Beverages | 57 | 5.59% |
| Jewelry & Watches | 45 | 4.41% |
Payment Providers Distribution
American Express accounts for 27.5% of displayed detection occurrences (165 occurrences) , followed by PayPal (24.7%) and MasterCard (21.0%) .
Base: 600 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
165 occurrences
148 occurrences
126 occurrences
69 occurrences
47 occurrences
28 occurrences
6 occurrences
4 occurrences
4 occurrences
3 occurrences
Visual Distribution
165 occurrences
148 occurrences
126 occurrences
69 occurrences
47 occurrences
28 occurrences
6 occurrences
4 occurrences
4 occurrences
3 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| American Express | 165 | 27.50% |
| PayPal | 148 | 24.67% |
| MasterCard | 126 | 21.00% |
| Stripe Connect | 69 | 11.50% |
| Bolt | 47 | 7.83% |
| VISA | 28 | 4.67% |
| Authorize.Net | 6 | 1.00% |
| Braintree | 4 | 0.67% |
| JCB | 4 | 0.67% |
| PayPal Credit | 3 | 0.50% |
Shipping Carriers Distribution
UPS accounts for 38.9% of displayed detection occurrences (325 occurrences) , followed by USPS (31.5%) and FedEx (19.9%) .
Base: 835 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
325 occurrences
263 occurrences
166 occurrences
30 occurrences
12 occurrences
10 occurrences
10 occurrences
7 occurrences
7 occurrences
5 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 325 | 38.92% |
| USPS | 263 | 31.50% |
| FedEx | 166 | 19.88% |
| DHL | 30 | 3.59% |
| Speedy | 12 | 1.44% |
| Hermes | 10 | 1.20% |
| TNT | 10 | 1.20% |
| CBL | 7 | 0.84% |
| Blue Star | 7 | 0.84% |
| Estes | 5 | 0.60% |
Store Launch Timeline
Over the past 12 months, 2 new stores were launched in Yahoo! Ecommerce , with the highest activity in 2026-03 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
Monthly Trend
50.0% of last 12 months
50.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 1 | 50.00% |
| 2025-09 | 1 | 50.00% |
Active Stores by Launch Year
Currently, 1,018 active stores in Yahoo! Ecommerce are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
3 active stores
10 active stores
21 active stores
15 active stores
11 active stores
96 active stores
11 active stores
47 active stores
4 active stores
7 active stores
10 active stores
7 active stores
15 active stores
14 active stores
Distribution by Launch Year
0.1% of tracked active stores
0.3% of tracked active stores
1.0% of tracked active stores
2.1% of tracked active stores
1.5% of tracked active stores
1.1% of tracked active stores
9.4% of tracked active stores
1.1% of tracked active stores
4.6% of tracked active stores
0.4% of tracked active stores
0.7% of tracked active stores
1.0% of tracked active stores
0.7% of tracked active stores
1.5% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.10% |
| 2025 | 3 | 0.29% |
| 2024 | 10 | 0.98% |
| 2023 | 21 | 2.06% |
| 2022 | 15 | 1.47% |
| 2021 | 11 | 1.08% |
| 2020 | 96 | 9.43% |
| 2019 | 11 | 1.08% |
| 2018 | 47 | 4.62% |
| 2017 | 4 | 0.39% |
| 2016 | 7 | 0.69% |
| 2015 | 10 | 0.98% |
| 2014 | 7 | 0.69% |
| 2013 | 15 | 1.47% |
| 2012 | 14 | 1.38% |
Geographic Distribution
United States stores with 81.7% (833 active verified stores) , followed by United Kingdom (1.3%) and South Africa (1.1%) .
Base: 1,020 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
833 active verified stores
13 active verified stores
11 active verified stores
9 active verified stores
9 active verified stores
7 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
5 active verified stores
Visual Distribution
833 active verified stores
13 active verified stores
11 active verified stores
9 active verified stores
9 active verified stores
7 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
5 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 833 | 81.67% |
| United Kingdom | 13 | 1.27% |
| South Africa | 11 | 1.08% |
| Canada | 9 | 0.88% |
| Japan | 9 | 0.88% |
| China | 7 | 0.69% |
| India | 6 | 0.59% |
| Italy | 5 | 0.49% |
| France | 5 | 0.49% |
| Germany | 5 | 0.49% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Yahoo! Ecommerce - Jewelry & Watches
Yahoo! Ecommerce - Sporting Goods & Outdoor Gear
Turbify - Furniture & Home Decor
Yahoo! Ecommerce - Pets & Pet Supplies
Turbify - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.8k | 100.00% |
| Emails | 759 | 42.19% |
| Phones | 70 | 3.89% |
| Ecommerce platform | 1.8k | 100.00% |
| Couriers | 534 | 29.68% |
| Payment Providers | 408 | 22.68% |
| Categories | 1.2k | 65.37% |
| Social Media | 540 | 30.02% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Yahoo! Ecommerce e-commerce landscape:
Analyze 1k verified e-commerce stores on Yahoo! Ecommerce - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Yahoo! Ecommerce e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Yahoo! Ecommerce e-commerce intelligence?
-
We track 1k verified Yahoo! Ecommerce e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 37.2% of displayed detection occurrences (360 occurrences) , followed by Twitter (20.9%) and Pinterest (12.7%) .
Base: 969 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
360 occurrences
203 occurrences
123 occurrences
123 occurrences
110 occurrences
30 occurrences
10 occurrences
6 occurrences
2 occurrences
2 occurrences
Visual Distribution
360 occurrences
203 occurrences
123 occurrences
123 occurrences
110 occurrences
30 occurrences
10 occurrences
6 occurrences
2 occurrences
2 occurrences