Yahoo! Ecommerce Market Share & Real Store Usage
Explore 1.0k verified e-commerce stores built on Yahoo! Ecommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.8k domains. 1.0k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.0k verified active stores out of 1.8k detected · 56.7% verification rate
Categories Distribution
Sporting Goods & Outdoor Gear stores with 13.1% of all stores (126 stores) , followed by Health & Beauty (11.6%) and Clothing & Accessories (10.2%) .
Base: 964 AI-verified stores with physical delivery and detected product categories (94.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
126 stores
112 stores
98 stores
77 stores
75 stores
73 stores
65 stores
63 stores
57 stores
45 stores
Visual Distribution
126 stores
112 stores
98 stores
77 stores
75 stores
73 stores
65 stores
63 stores
57 stores
45 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 126 | 13.07% |
| Health & Beauty | 112 | 11.62% |
| Clothing & Accessories | 98 | 10.17% |
| Home & Garden | 77 | 7.99% |
| Electronics & Technology | 75 | 7.78% |
| Toys & Games | 73 | 7.57% |
| Vehicles & Parts | 65 | 6.74% |
| Gifts & Special Occasions | 63 | 6.54% |
| Food & Beverages | 57 | 5.91% |
| Jewelry & Watches | 45 | 4.67% |
Payment Providers Distribution
American Express stores with 27.0% among AI-verified physical stores (165 stores) , followed by PayPal (24.2%) and MasterCard (20.6%) .
Base: 408 AI-verified physical stores with detectable payment providers (22.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
165 stores
148 stores
126 stores
69 stores
47 stores
28 stores
6 stores
4 stores
4 stores
3 stores
Visual Distribution
165 stores
148 stores
126 stores
69 stores
47 stores
28 stores
6 stores
4 stores
4 stores
3 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 165 | 27.00% |
| PayPal | 148 | 24.22% |
| MasterCard | 126 | 20.62% |
| Stripe Connect | 69 | 11.29% |
| Bolt | 47 | 7.69% |
| VISA | 28 | 4.58% |
| Authorize.Net | 6 | 0.98% |
| Braintree | 4 | 0.65% |
| JCB | 4 | 0.65% |
| PayPal Credit | 3 | 0.49% |
Shipping Carriers Distribution
UPS stores with 38.1% among AI-verified physical stores (325 stores) , followed by USPS (30.8%) and FedEx (19.5%) .
Base: 534 AI-verified physical stores with detectable shipping carriers (29.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
325 stores
263 stores
166 stores
30 stores
12 stores
10 stores
10 stores
7 stores
7 stores
5 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 325 | 38.10% |
| USPS | 263 | 30.83% |
| FedEx | 166 | 19.46% |
| DHL | 30 | 3.52% |
| Speedy | 12 | 1.41% |
| Hermes | 10 | 1.17% |
| TNT | 10 | 1.17% |
| CBL | 7 | 0.82% |
| Blue Star | 7 | 0.82% |
| Estes | 5 | 0.59% |
Store Launch Timeline
Over the past 12 months, 2 new stores were launched in Yahoo! Ecommerce , with the highest activity in 2026-03 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
Monthly Trend
50.0% of last 12 months
50.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 1 | 50.00% |
| 2025-09 | 1 | 50.00% |
Active Stores by Launch Year
Currently, 1,018 active stores in Yahoo! Ecommerce are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
3 active stores
10 active stores
21 active stores
15 active stores
11 active stores
96 active stores
11 active stores
47 active stores
4 active stores
7 active stores
10 active stores
7 active stores
15 active stores
14 active stores
Distribution by Launch Year
0.1% of tracked active stores
0.3% of tracked active stores
1.0% of tracked active stores
2.1% of tracked active stores
1.5% of tracked active stores
1.1% of tracked active stores
9.4% of tracked active stores
1.1% of tracked active stores
4.6% of tracked active stores
0.4% of tracked active stores
0.7% of tracked active stores
1.0% of tracked active stores
0.7% of tracked active stores
1.5% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.10% |
| 2025 | 3 | 0.29% |
| 2024 | 10 | 0.98% |
| 2023 | 21 | 2.06% |
| 2022 | 15 | 1.47% |
| 2021 | 11 | 1.08% |
| 2020 | 96 | 9.43% |
| 2019 | 11 | 1.08% |
| 2018 | 47 | 4.62% |
| 2017 | 4 | 0.39% |
| 2016 | 7 | 0.69% |
| 2015 | 10 | 0.98% |
| 2014 | 7 | 0.69% |
| 2013 | 15 | 1.47% |
| 2012 | 14 | 1.38% |
Geographic Distribution
United States stores with 89.5% (833 AI-verified stores) , followed by United Kingdom (1.4%) and South Africa (1.2%) .
Base: 931 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
833 AI-verified stores
13 AI-verified stores
11 AI-verified stores
9 AI-verified stores
9 AI-verified stores
7 AI-verified stores
6 AI-verified stores
5 AI-verified stores
5 AI-verified stores
5 AI-verified stores
Visual Distribution
833 AI-verified stores
13 AI-verified stores
11 AI-verified stores
9 AI-verified stores
9 AI-verified stores
7 AI-verified stores
6 AI-verified stores
5 AI-verified stores
5 AI-verified stores
5 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 833 | 89.47% |
| United Kingdom | 13 | 1.40% |
| South Africa | 11 | 1.18% |
| Canada | 9 | 0.97% |
| Japan | 9 | 0.97% |
| China | 7 | 0.75% |
| India | 6 | 0.64% |
| Italy | 5 | 0.54% |
| France | 5 | 0.54% |
| Germany | 5 | 0.54% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Yahoo! Ecommerce - Jewelry & Watches
Yahoo! Ecommerce - Sporting Goods & Outdoor Gear
Turbify - Furniture & Home Decor
Yahoo! Ecommerce - Pets & Pet Supplies
Turbify - Business & Industrial
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.8k | 100.00% |
| Emails | 759.0 | 42.19% |
| Phones | 70.0 | 3.89% |
| Ecommerce platform | 1.8k | 100.00% |
| Couriers | 534.0 | 29.68% |
| Payment Providers | 408.0 | 22.68% |
| Categories | 1.2k | 65.37% |
| Social Media | 540.0 | 30.02% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Yahoo! Ecommerce e-commerce landscape:
Analyze 1.0k verified e-commerce stores on Yahoo! Ecommerce - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Yahoo! Ecommerce e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Yahoo! Ecommerce e-commerce intelligence?
-
We track 1.0k verified Yahoo! Ecommerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 37.2% among stores with at least one detectable social profile (360 stores) , followed by Twitter (20.9%) and Pinterest (12.7%) .
Base: 540 stores with any detectable social profile (30.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
360 stores
203 stores
123 stores
123 stores
110 stores
30 stores
10 stores
6 stores
2 stores
2 stores
Visual Distribution
360 stores
203 stores
123 stores
123 stores
110 stores
30 stores
10 stores
6 stores
2 stores
2 stores