Online Stores Shipping with Blue Star

Explore 5.6k verified e-commerce stores with Blue Star detected on their websites. Compare carrier signals, store segments, and geographic coverage.

Detected across 8.8k domains. 5.6k verified as active stores with physical delivery.

Verified stores
5.6k
active stores with physical delivery
Top country
United States
1,943 verified stores
Top payment signal
PayPal
2,516 detection occurrences
Top category
Clothing & Accessories
899 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

5.6k verified active stores out of 8.8k detected · 62.9% verification rate

E-commerce Platforms Distribution

Shopify stores with 43.6% of stores with physical delivery (2,424 stores) , followed by WooCommerce (23.1%) and Custom (15.4%) .

Base: 5,559 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 43.6%

2,424 stores

1,283 stores

Custom 15.4%

856 stores

161 stores

90 stores

79 stores

73 stores

66 stores

64 stores

54 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (October 2026)
E-commerce platforms distribution for stores with physical delivery in Blue Star
Platform Stores with Physical Delivery Percentage
Shopify 2424 43.60%
WooCommerce 1283 23.08%
Custom 856 15.40%
Wix eCommerce 161 2.90%
PrestaShop 90 1.62%
Squarespace Commerce 79 1.42%
BigCommerce 73 1.31%
OpenCart 66 1.19%
Magento 64 1.15%
Nuvemshop 54 0.97%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 28.5% share of detected Blue Star e-commerce signals (2,518) , with WooCommerce at 26.3% and Custom at 9.9% (October 2026) .

Base: 8,832 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 28.5%

2,518 websites

2,324 websites

873 websites

564 websites

93 websites

519 websites

81 websites

71 websites

73 websites

54 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (October 2026)
E-commerce platforms distribution for websites with signals in Blue Star
Platform Websites with Signals Percentage
Shopify 2518 28.51%
WooCommerce 2324 26.31%
Custom 873 9.88%
Wix eCommerce 564 6.39%
PrestaShop 93 1.05%
Squarespace Commerce 519 5.88%
BigCommerce 81 0.92%
OpenCart 71 0.80%
Magento 73 0.83%
Nuvemshop 54 0.61%

Categories Distribution

Clothing & Accessories stores with 16.2% of all stores (899 stores) , followed by Home & Garden (15.4%) and Gifts & Special Occasions (10.6%) .

Base: 5,559 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 16.2%

899 stores

Home & Garden 15.4%

854 stores

Gifts & Special Occasions 10.6%

591 stores

Jewelry & Watches 8.9%

495 stores

Electronics & Technology 7.1%

394 stores

Arts & Entertainment 5.9%

328 stores

Health & Beauty 5.3%

293 stores

Sporting Goods & Outdoor Gear 4.8%

267 stores

Food & Beverages 4.1%

227 stores

Toys & Games 3.7%

204 stores

Visual Distribution

Distribution of top 10 Blue Star store categories (October 2026)
Distribution of categories in Blue Star e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 899 16.17%
Home & Garden 854 15.36%
Gifts & Special Occasions 591 10.63%
Jewelry & Watches 495 8.90%
Electronics & Technology 394 7.09%
Arts & Entertainment 328 5.90%
Health & Beauty 293 5.27%
Sporting Goods & Outdoor Gear 267 4.80%
Food & Beverages 227 4.08%
Toys & Games 204 3.67%

Payment Providers Distribution

PayPal accounts for 16.8% of displayed detection occurrences (2,516 occurrences) , followed by VISA (13.7%) and MasterCard (13.5%) .

Base: 14,982 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 16.8%

2,516 occurrences

VISA 13.7%

2,046 occurrences

2,024 occurrences

1,990 occurrences

1,649 occurrences

Discover 7.8%

1,173 occurrences

1,138 occurrences

1,111 occurrences

893 occurrences

Maestro 3.0%

442 occurrences

Visual Distribution

Distribution of top 10 Blue Star payment providers (October 2026)
Distribution of payment providers in Blue Star e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 2516 16.79%
VISA 2046 13.66%
MasterCard 2024 13.51%
Apple Pay 1990 13.28%
American Express 1649 11.01%
Discover 1173 7.83%
Shop Pay 1138 7.60%
Stripe 1111 7.42%
DinersClub 893 5.96%
Maestro 442 2.95%

Store Launch Timeline

Over the past 12 months, 946 new stores were launched in Blue Star , with the highest activity in 2026-09 (115 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 12.2%

115 stores launched

2026-08 12.9%

122 stores launched

2026-07 11.0%

104 stores launched

2026-06 10.3%

97 stores launched

2026-05 9.4%

89 stores launched

2026-04 8.7%

82 stores launched

2026-03 7.6%

72 stores launched

2026-02 6.4%

61 stores launched

2026-01 5.9%

56 stores launched

2025-12 6.4%

61 stores launched

2025-11 8.1%

77 stores launched

2025-10 1.1%

10 stores launched

Monthly Trend

Monthly store launches in Blue Star (October 2026)
Monthly store launches in Blue Star over the past 12 months
Month Stores Launched Percentage
2026-09 115 12.16%
2026-08 122 12.90%
2026-07 104 10.99%
2026-06 97 10.25%
2026-05 89 9.41%
2026-04 82 8.67%
2026-03 72 7.61%
2026-02 61 6.45%
2026-01 56 5.92%
2025-12 61 6.45%
2025-11 77 8.14%
2025-10 10 1.06%

Active Stores by Launch Year

Currently, 5,519 active stores in Blue Star are tracked in our database , with the most stores launched in 2026 (830 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 15.0%

830 active stores

2025 10.7%

591 active stores

2024 7.8%

429 active stores

2023 6.2%

343 active stores

2022 5.6%

308 active stores

2021 6.7%

369 active stores

2020 6.7%

372 active stores

2019 4.2%

233 active stores

2018 4.4%

242 active stores

2017 4.0%

223 active stores

2016 2.2%

123 active stores

2015 2.3%

129 active stores

2014 2.3%

125 active stores

2013 3.1%

170 active stores

2012 1.7%

96 active stores

Distribution by Launch Year

Active stores in Blue Star by original launch year (October 2026)
Active stores in Blue Star by launch year
Launch Year Active Stores Percentage
2026 830 15.04%
2025 591 10.71%
2024 429 7.77%
2023 343 6.21%
2022 308 5.58%
2021 369 6.69%
2020 372 6.74%
2019 233 4.22%
2018 242 4.38%
2017 223 4.04%
2016 123 2.23%
2015 129 2.34%
2014 125 2.26%
2013 170 3.08%
2012 96 1.74%

Social Media Usage

Instagram accounts for 30.9% of displayed detection occurrences (3,246 occurrences) , followed by Facebook (29.0%) and YouTube (9.6%) .

Base: 10,493 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.9%

3,246 occurrences

Facebook 29.0%

3,041 occurrences

YouTube 9.6%

1,006 occurrences

TikTok 8.2%

861 occurrences

Pinterest 7.6%

797 occurrences

Twitter 5.9%

624 occurrences

LinkedIn 3.8%

399 occurrences

X 2.7%

283 occurrences

WhatsApp 2.1%

218 occurrences

Vimeo 0.2%

18 occurrences

Visual Distribution

Distribution of social media platforms in Blue Star (October 2026)
Distribution of social media platforms in Blue Star e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 3246 30.93%
Facebook 3041 28.98%
YouTube 1006 9.59%
TikTok 861 8.21%
Pinterest 797 7.60%
Twitter 624 5.95%
LinkedIn 399 3.80%
X 283 2.70%
WhatsApp 218 2.08%
Vimeo 18 0.17%

Geographic Distribution

United States stores with 35.0% (1,943 active verified stores) , followed by India (9.3%) and United Kingdom (8.9%) .

Base: 5,559 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

1,943 active verified stores

India 9.3%

515 active verified stores

493 active verified stores

182 active verified stores

168 active verified stores

162 active verified stores

118 active verified stores

88 active verified stores

China 1.5%

81 active verified stores

76 active verified stores

Visual Distribution

Geographic distribution of stores using Blue Star (October 2026)
Geographic distribution of stores using Blue Star
Country AI-Verified Store Count Market Share
United States 1943 34.95%
India 515 9.26%
United Kingdom 493 8.87%
Canada 182 3.27%
Germany 168 3.02%
Australia 162 2.91%
Brazil 118 2.12%
Poland 88 1.58%
China 81 1.46%
Netherlands 76 1.37%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 8.8k 100.00%
Emails 6.9k 78.46%
Phones 5.4k 61.45%
Ecommerce platform 7.7k 87.55%
Couriers 8.8k 100.00%
Payment Providers 5.8k 66.21%
Categories 5.5k 62.32%
Social Media 5.9k 67.15%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Blue Star e-commerce landscape:

Analyze 5.6k verified e-commerce stores on Blue Star - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Compare Markets

See how payment providers, shipping carriers and platforms differ by country, category and store size.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Blue Star e-commerce intelligence?

We track 5.6k verified Blue Star e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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