Blue Star Shipping Carrier Usage Database

Explore 5.8k e-commerce stores shipping with Blue Star. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 31.1% of stores with physical delivery (1,721 stores) , followed by Shopify (28.8%) and Custom (23.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,721 stores

Shopify 28.8%

1,593 stores

Custom 23.8%

1,318 stores

252 stores

152 stores

126 stores

115 stores

87 stores

48 stores

41 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Blue Star
Platform Stores with Physical Delivery Percentage
WooCommerce 1721 31.10%
Shopify 1593 28.79%
Custom 1318 23.82%
Wix eCommerce 252 4.55%
Squarespace Commerce 152 2.75%
PrestaShop 126 2.28%
Magento 115 2.08%
BigCommerce 87 1.57%
Nuvemshop 48 0.87%
OpenCart 41 0.74%
Loja Integrada 22 0.40%
1C-Bitrix 16 0.29%
Shopware 15 0.27%
Shoptet 14 0.25%
Big Cartel 13 0.23%

All Stores Distribution

WooCommerce holds 36.8% share of all Blue Star e-commerce stores (2,565) , with Shopify at 23.1% and Custom at 18.9% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

2,565 stores

Shopify 23.1%

1,607 stores

Custom 18.9%

1,318 stores

577 stores

379 stores

129 stores

118 stores

97 stores

48 stores

45 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Blue Star
Platform Total Stores Percentage
WooCommerce 2565 36.81%
Shopify 1607 23.06%
Custom 1318 18.91%
Wix eCommerce 577 8.28%
Squarespace Commerce 379 5.44%
PrestaShop 129 1.85%
Magento 118 1.69%
BigCommerce 97 1.39%
Nuvemshop 48 0.69%
OpenCart 45 0.65%
Loja Integrada 22 0.32%
1C-Bitrix 22 0.32%
Shopware 15 0.22%
Shoptet 14 0.20%
Big Cartel 13 0.19%

Categories Distribution

Clothing & Accessories leads with 21.1% of all stores (1,023 stores) , followed by Home & Garden (16.1%) and Electronics & Technology (12.7%) .

Top 10 Categories

Clothing & Accessories 21.1%

1,023 stores

Home & Garden 16.1%

778 stores

Electronics & Technology 12.7%

613 stores

Jewelry & Watches 11.5%

558 stores

Health & Beauty 8.3%

404 stores

Gifts & Special Occasions 6.4%

312 stores

Arts & Entertainment 4.4%

213 stores

Food & Beverages 4.3%

206 stores

Furniture & Home Decor 3.3%

161 stores

Baby & Toddler 2.9%

142 stores

Visual Distribution

Distribution of top 10 Blue Star store categories (January 2026)
Distribution of categories in Blue Star e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1023 21.12%
Home & Garden 778 16.06%
Electronics & Technology 613 12.66%
Jewelry & Watches 558 11.52%
Health & Beauty 404 8.34%
Gifts & Special Occasions 312 6.44%
Arts & Entertainment 213 4.40%
Food & Beverages 206 4.25%
Furniture & Home Decor 161 3.32%
Baby & Toddler 142 2.93%
Pets & Pet Supplies 114 2.35%
Toys & Games 93 1.92%
Sporting Goods & Outdoor Gear 89 1.84%
Books & Media 78 1.61%
Tools & Hardware 59 1.22%

Payment Providers Distribution

Stripe Connect leads with 22.8% among AI-verified physical stores (940 stores) , followed by PayPal (22.4%) and MasterCard (12.0%) .

Base: 3,889 AI-verified physical stores with detectable payment providers (45.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

940 stores

PayPal 22.4%

925 stores

493 stores

425 stores

JCB 5.7%

235 stores

Bolt 5.3%

218 stores

173 stores

160 stores

VISA 3.5%

144 stores

142 stores

Visual Distribution

Distribution of top 10 Blue Star payment providers (January 2026)
Distribution of payment providers in Blue Star e-commerce stores
Payment Provider Store Count Market Share
Stripe Connect 940 22.79%
PayPal 925 22.43%
MasterCard 493 11.95%
American Express 425 10.31%
JCB 235 5.70%
Bolt 218 5.29%
Apple Pay 173 4.19%
Klarna 160 3.88%
VISA 144 3.49%
Google Pay 142 3.44%
Paddle 100 2.42%
Amazon Pay 52 1.26%
Boleto 41 0.99%
Swish 38 0.92%
Razorpay 38 0.92%

Store Launch Timeline

Over the past 12 months, 981 new stores were launched in Blue Star , with the highest activity in 2025-12 (112 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 11.4%

112 stores launched

2025-11 10.6%

104 stores launched

2025-10 7.7%

76 stores launched

2025-09 9.3%

91 stores launched

2025-08 7.6%

75 stores launched

2025-07 9.9%

97 stores launched

2025-06 7.4%

73 stores launched

2025-05 9.3%

91 stores launched

2025-04 8.2%

80 stores launched

2025-03 8.1%

79 stores launched

2025-02 8.0%

78 stores launched

2025-01 2.5%

25 stores launched

Monthly Trend

Monthly store launches in Blue Star (January 2026)
Monthly store launches in Blue Star over the past 12 months
Month Stores Launched Percentage
2025-12 112 11.42%
2025-11 104 10.60%
2025-10 76 7.75%
2025-09 91 9.28%
2025-08 75 7.65%
2025-07 97 9.89%
2025-06 73 7.44%
2025-05 91 9.28%
2025-04 80 8.15%
2025-03 79 8.05%
2025-02 78 7.95%
2025-01 25 2.55%

Active Stores by Launch Year

Currently, 5,717 active stores in Blue Star are tracked in our database , with the most stores launched in 2025 (1,020 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 17.8%

1,020 active stores

2024 8.0%

455 active stores

2023 5.5%

316 active stores

2022 5.8%

334 active stores

2021 6.0%

343 active stores

2020 6.8%

390 active stores

2019 5.3%

304 active stores

2018 6.1%

351 active stores

2017 4.6%

262 active stores

2016 3.1%

177 active stores

2015 2.5%

141 active stores

2014 2.6%

149 active stores

2013 3.6%

205 active stores

2012 2.1%

122 active stores

2011 2.4%

140 active stores

Distribution by Launch Year

Active stores in Blue Star by original launch year (January 2026)
Active stores in Blue Star by launch year
Launch Year Active Stores Percentage
2025 1020 17.84%
2024 455 7.96%
2023 316 5.53%
2022 334 5.84%
2021 343 6.00%
2020 390 6.82%
2019 304 5.32%
2018 351 6.14%
2017 262 4.58%
2016 177 3.10%
2015 141 2.47%
2014 149 2.61%
2013 205 3.59%
2012 122 2.13%
2011 140 2.45%
2010 131 2.29%
2009 102 1.78%
2008 88 1.54%
2007 90 1.57%
2006 71 1.24%
2005 66 1.15%
2004 77 1.35%
2003 64 1.12%
2002 61 1.07%
2001 78 1.36%
2000 65 1.14%
1999 53 0.93%
1998 26 0.45%
1997 18 0.31%
1996 16 0.28%
1995 2 0.03%

Social Media Usage

Facebook leads with 30.2% among stores with at least one detectable social profile (3,177 stores) , followed by Instagram (28.8%) and YouTube (9.5%) .

Base: 5,441 stores with any detectable social profile (64.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.2%

3,177 stores

Instagram 28.8%

3,029 stores

YouTube 9.5%

995 stores

Twitter 8.5%

895 stores

Pinterest 7.6%

797 stores

TikTok 5.5%

581 stores

LinkedIn 4.5%

472 stores

X 2.8%

292 stores

WhatsApp 2.4%

248 stores

Vimeo 0.2%

25 stores

Visual Distribution

Distribution of social media platforms in Blue Star (January 2026)
Distribution of social media platforms in Blue Star e-commerce stores
Social Platform Store Count Market Share
Facebook 3177 30.23%
Instagram 3029 28.82%
YouTube 995 9.47%
Twitter 895 8.51%
Pinterest 797 7.58%
TikTok 581 5.53%
LinkedIn 472 4.49%
X 292 2.78%
WhatsApp 248 2.36%
Vimeo 25 0.24%

Geographic Distribution

United States leads with 39.5% (1,683 AI-verified stores) , followed by United Kingdom (10.9%) and India (10.7%) .

Base: 4,259 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,683 AI-verified stores

466 AI-verified stores

India 10.7%

457 AI-verified stores

207 AI-verified stores

184 AI-verified stores

147 AI-verified stores

139 AI-verified stores

129 AI-verified stores

129 AI-verified stores

99 AI-verified stores

Visual Distribution

Geographic distribution of stores using Blue Star (January 2026)
Geographic distribution of stores using Blue Star
Country AI-Verified Store Count Market Share
United States 1683 39.52%
United Kingdom 466 10.94%
India 457 10.73%
Romania 207 4.86%
Australia 184 4.32%
Canada 147 3.45%
Germany 139 3.26%
Russia 129 3.03%
Brazil 129 3.03%
Poland 99 2.32%
Netherlands 96 2.25%
France 75 1.76%
Hungary 66 1.55%
Czechia 63 1.48%
China 61 1.43%
Slovakia 56 1.31%
Greece 52 1.22%
Ukraine 51 1.20%
Italy 50 1.17%
Vietnam 49 1.15%

Dataset Coverage

Field Rows count Coverage
Website 8.5k 100.00%
Emails 5.8k 68.12%
Phones 2.1k 24.14%
Ecommerce platform 7.3k 85.85%
Couriers 8.5k 100.00%
Payment Providers 3.9k 45.75%
Categories 6.3k 74.16%
Social Media 5.4k 64.00%

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Frequently Asked Questions

What data is included in the Blue Star E-commerce Database?

Our database covers over 5.8k Blue Star physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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