AdRoll Technology Adoption in E-commerce
Discover 136.0 verified e-commerce stores using AdRoll. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 353.0 domains. 136.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
136.0 verified active stores out of 353.0 detected · 38.5% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 42.6% of stores with physical delivery (58 stores) , followed by Custom (33.8%) and Shopify (14.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
58 stores
46 stores
20 stores
5 stores
3 stores
1 stores
1 stores
1 stores
1 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 58 | 42.65% |
| Custom | 46 | 33.82% |
| Shopify | 20 | 14.71% |
| Magento | 5 | 3.68% |
| Salesforce Commerce Cloud | 3 | 2.21% |
| Craft Commerce | 1 | 0.74% |
| SAP Commerce Cloud | 1 | 0.74% |
| Volusion | 1 | 0.74% |
| Turbify, Yahoo! Ecommerce | 1 | 0.74% |
| OpenCart | 0 | 0.00% |
| Anyshop | 0 | 0.00% |
| YoungCart | 0 | 0.00% |
| SiteGiant | 0 | 0.00% |
| Simplia | 0 | 0.00% |
| CloudCart | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 65.3% share of all AdRoll e-commerce stores (207) , with Custom at 14.5% and Shopify at 12.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
207 stores
46 stores
38 stores
11 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 207 | 65.30% |
| Custom | 46 | 14.51% |
| Shopify | 38 | 11.99% |
| Magento | 11 | 3.47% |
| Salesforce Commerce Cloud | 3 | 0.95% |
| Craft Commerce | 1 | 0.32% |
| SAP Commerce Cloud | 1 | 0.32% |
| Volusion | 1 | 0.32% |
| Turbify, Yahoo! Ecommerce | 1 | 0.32% |
| OpenCart | 1 | 0.32% |
| Anyshop | 1 | 0.32% |
| YoungCart | 3 | 0.95% |
| SiteGiant | 1 | 0.32% |
| Simplia | 1 | 0.32% |
| CloudCart | 1 | 0.32% |
Categories Distribution
Clothing & Accessories leads with 19.2% of all stores (24 stores) , followed by Health & Beauty (14.4%) and Food & Beverages (11.2%) .
Base: 125 AI-verified stores with physical delivery and detected product categories (91.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
24 stores
18 stores
14 stores
14 stores
9 stores
9 stores
9 stores
7 stores
6 stores
5 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 24 | 19.20% |
| Health & Beauty | 18 | 14.40% |
| Food & Beverages | 14 | 11.20% |
| Sporting Goods & Outdoor Gear | 14 | 11.20% |
| Business & Industrial | 9 | 7.20% |
| Toys & Games | 9 | 7.20% |
| Jewelry & Watches | 9 | 7.20% |
| Pets & Pet Supplies | 7 | 5.60% |
| Electronics & Technology | 6 | 4.80% |
| Furniture & Home Decor | 5 | 4.00% |
| Home & Garden | 3 | 2.40% |
| Tools & Hardware | 3 | 2.40% |
| Arts & Entertainment | 2 | 1.60% |
| Vehicles & Parts | 1 | 0.80% |
| Gifts & Special Occasions | 1 | 0.80% |
Payment Providers Distribution
PayPal leads with 25.5% among AI-verified physical stores (28 stores) , followed by American Express (20.0%) and Stripe Connect (13.6%) .
Base: 73 AI-verified physical stores with detectable payment providers (20.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
28 stores
22 stores
15 stores
9 stores
7 stores
6 stores
5 stores
5 stores
3 stores
2 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 28 | 25.45% |
| American Express | 22 | 20.00% |
| Stripe Connect | 15 | 13.64% |
| MasterCard | 9 | 8.18% |
| VISA | 7 | 6.36% |
| Klarna | 6 | 5.45% |
| PostePay | 5 | 4.55% |
| Google Pay | 5 | 4.55% |
| Apple Pay | 3 | 2.73% |
| Affirm | 2 | 1.82% |
| Authorize.Net | 2 | 1.82% |
| JCB | 2 | 1.82% |
| Bancontact | 2 | 1.82% |
| iDEAL | 1 | 0.91% |
| Razorpay | 1 | 0.91% |
Shipping Carriers Distribution
UPS leads with 28.2% among AI-verified physical stores (33 stores) , followed by USPS (20.5%) and FedEx (16.2%) .
Base: 88 AI-verified physical stores with detectable shipping carriers (24.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
33 stores
24 stores
19 stores
16 stores
6 stores
5 stores
3 stores
2 stores
2 stores
2 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 33 | 28.21% |
| USPS | 24 | 20.51% |
| FedEx | 19 | 16.24% |
| DHL | 16 | 13.68% |
| DPD | 6 | 5.13% |
| Speedy | 5 | 4.27% |
| Royal Mail | 3 | 2.56% |
| Swiss Post | 2 | 1.71% |
| Blue Star | 2 | 1.71% |
| La Poste | 2 | 1.71% |
| Colis Privé | 1 | 0.85% |
| TNT | 1 | 0.85% |
| Evri | 1 | 0.85% |
| Estes | 1 | 0.85% |
| Australia Post | 1 | 0.85% |
Store Launch Timeline
Over the past 12 months, 5 new stores were launched in AdRoll , with the highest activity in 2026-01 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
1 stores launched
1 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 1 | 20.00% |
| 2025-11 | 1 | 20.00% |
| 2025-10 | 1 | 20.00% |
| 2025-05 | 1 | 20.00% |
| 2025-04 | 1 | 20.00% |
Active Stores by Launch Year
Currently, 134 active stores in AdRoll are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
4 active stores
7 active stores
9 active stores
3 active stores
7 active stores
3 active stores
8 active stores
6 active stores
1 active stores
5 active stores
5 active stores
4 active stores
10 active stores
5 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.75% |
| 2025 | 4 | 2.99% |
| 2024 | 7 | 5.22% |
| 2023 | 9 | 6.72% |
| 2022 | 3 | 2.24% |
| 2021 | 7 | 5.22% |
| 2020 | 3 | 2.24% |
| 2019 | 8 | 5.97% |
| 2018 | 6 | 4.48% |
| 2017 | 1 | 0.75% |
| 2016 | 5 | 3.73% |
| 2015 | 5 | 3.73% |
| 2014 | 4 | 2.99% |
| 2013 | 10 | 7.46% |
| 2011 | 5 | 3.73% |
| 2010 | 6 | 4.48% |
| 2009 | 7 | 5.22% |
| 2008 | 8 | 5.97% |
| 2007 | 2 | 1.49% |
| 2006 | 2 | 1.49% |
| 2005 | 1 | 0.75% |
| 2003 | 4 | 2.99% |
| 2002 | 2 | 1.49% |
| 2001 | 3 | 2.24% |
| 2000 | 6 | 4.48% |
| 1999 | 4 | 2.99% |
| 1998 | 4 | 2.99% |
| 1997 | 4 | 2.99% |
| 1996 | 3 | 2.24% |
Geographic Distribution
United States leads with 53.5% (68 AI-verified stores) , followed by United Kingdom (9.4%) and Australia (8.7%) .
Base: 127 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
68 AI-verified stores
12 AI-verified stores
11 AI-verified stores
5 AI-verified stores
5 AI-verified stores
3 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 68 | 53.54% |
| United Kingdom | 12 | 9.45% |
| Australia | 11 | 8.66% |
| Bulgaria | 5 | 3.94% |
| Canada | 5 | 3.94% |
| Netherlands | 3 | 2.36% |
| Pakistan | 3 | 2.36% |
| India | 3 | 2.36% |
| Austria | 2 | 1.57% |
| Jordan | 2 | 1.57% |
| Sweden | 2 | 1.57% |
| France | 2 | 1.57% |
| Italy | 2 | 1.57% |
| Romania | 1 | 0.79% |
| Singapore | 1 | 0.79% |
| Ireland | 1 | 0.79% |
| Colombia | 1 | 0.79% |
| Costa Rica | 1 | 0.79% |
| Mexico | 1 | 0.79% |
| Germany | 1 | 0.79% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud - Toys & Games
Salesforce Commerce Cloud - Clothing & Accessories
SAP Commerce Cloud
Salesforce Commerce Cloud - Clothing & Accessories
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 353.0 | 100.00% |
| Emails | 135.0 | 38.24% |
| Phones | 83.0 | 23.51% |
| Ecommerce platform | 339.0 | 96.03% |
| Couriers | 88.0 | 24.93% |
| Payment Providers | 73.0 | 20.68% |
| Categories | 141.0 | 39.94% |
| Social Media | 271.0 | 76.77% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the AdRoll e-commerce landscape:
Analyze 136.0 verified e-commerce stores on AdRoll - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across AdRoll e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the AdRoll e-commerce intelligence?
-
We track 136.0 verified AdRoll e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 24.7% among stores with at least one detectable social profile (120 stores) , followed by Instagram (23.3%) and YouTube (13.6%) .
Base: 271 stores with any detectable social profile (76.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
120 stores
113 stores
66 stores
64 stores
45 stores
37 stores
27 stores
13 stores
Visual Distribution