AdRoll Technology Adoption in E-commerce
Discover 151.0 verified e-commerce stores using AdRoll. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 339.0 domains. 151.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
151.0 verified active stores out of 339.0 detected · 44.5% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 44.4% of stores with physical delivery (67 stores) , followed by Custom (32.5%) and Shopify (13.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
67 stores
49 stores
21 stores
6 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 67 | 44.37% |
| Custom | 49 | 32.45% |
| Shopify | 21 | 13.91% |
| Magento | 6 | 3.97% |
| Salesforce Commerce Cloud | 3 | 1.99% |
| Volusion | 1 | 0.66% |
| SAP Commerce Cloud | 1 | 0.66% |
| Ecwid | 1 | 0.66% |
| Craft Commerce | 1 | 0.66% |
| Yahoo! Ecommerce | 1 | 0.66% |
| BigCommerce, BigCommerce B2B Edition | 0 | 0.00% |
| OpenCart | 0 | 0.00% |
| Botble CMS | 0 | 0.00% |
| Kajabi | 0 | 0.00% |
| CloudCart | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 64.3% share of all AdRoll e-commerce stores (205) , with Custom at 15.4% and Shopify at 11.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
205 stores
49 stores
38 stores
14 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 205 | 64.26% |
| Custom | 49 | 15.36% |
| Shopify | 38 | 11.91% |
| Magento | 14 | 4.39% |
| Salesforce Commerce Cloud | 3 | 0.94% |
| Volusion | 1 | 0.31% |
| SAP Commerce Cloud | 1 | 0.31% |
| Ecwid | 1 | 0.31% |
| Craft Commerce | 1 | 0.31% |
| Yahoo! Ecommerce | 1 | 0.31% |
| BigCommerce, BigCommerce B2B Edition | 1 | 0.31% |
| OpenCart | 1 | 0.31% |
| Botble CMS | 1 | 0.31% |
| Kajabi | 1 | 0.31% |
| CloudCart | 1 | 0.31% |
Categories Distribution
Clothing & Accessories leads with 25.2% of all stores (32 stores) , followed by Health & Beauty (18.1%) and Jewelry & Watches (14.2%) .
Base: 127 AI-verified stores with physical delivery and detected product categories (84.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
32 stores
23 stores
18 stores
12 stores
10 stores
6 stores
6 stores
4 stores
3 stores
3 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 32 | 25.20% |
| Health & Beauty | 23 | 18.11% |
| Jewelry & Watches | 18 | 14.17% |
| Food & Beverages | 12 | 9.45% |
| Electronics & Technology | 10 | 7.87% |
| Gifts & Special Occasions | 6 | 4.72% |
| Pets & Pet Supplies | 6 | 4.72% |
| Tools & Hardware | 4 | 3.15% |
| Vehicles & Parts | 3 | 2.36% |
| Sporting Goods & Outdoor Gear | 3 | 2.36% |
| Furniture & Home Decor | 3 | 2.36% |
| Business & Industrial | 2 | 1.57% |
| Collectibles & Hobbies | 2 | 1.57% |
| Toys & Games | 2 | 1.57% |
| Home & Garden | 1 | 0.79% |
Payment Providers Distribution
PayPal leads with 24.1% among AI-verified physical stores (33 stores) , followed by American Express (18.2%) and Stripe Connect (13.1%) .
Base: 76 AI-verified physical stores with detectable payment providers (22.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
33 stores
25 stores
18 stores
12 stores
10 stores
8 stores
6 stores
5 stores
5 stores
4 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 33 | 24.09% |
| American Express | 25 | 18.25% |
| Stripe Connect | 18 | 13.14% |
| MasterCard | 12 | 8.76% |
| VISA | 10 | 7.30% |
| Klarna | 8 | 5.84% |
| Apple Pay | 6 | 4.38% |
| Google Pay | 5 | 3.65% |
| PostePay | 5 | 3.65% |
| JCB | 4 | 2.92% |
| Bancontact | 4 | 2.92% |
| Affirm | 3 | 2.19% |
| Amazon Pay | 2 | 1.46% |
| Braintree | 1 | 0.73% |
| Boleto | 1 | 0.73% |
Shipping Carriers Distribution
UPS leads with 27.6% among AI-verified physical stores (34 stores) , followed by USPS (18.7%) and FedEx (17.9%) .
Base: 83 AI-verified physical stores with detectable shipping carriers (24.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
34 stores
23 stores
22 stores
18 stores
5 stores
5 stores
4 stores
2 stores
2 stores
2 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 34 | 27.64% |
| USPS | 23 | 18.70% |
| FedEx | 22 | 17.89% |
| DHL | 18 | 14.63% |
| Speedy | 5 | 4.07% |
| DPD | 5 | 4.07% |
| Royal Mail | 4 | 3.25% |
| Australia Post | 2 | 1.63% |
| PostNL | 2 | 1.63% |
| La Poste | 2 | 1.63% |
| Swiss Post | 2 | 1.63% |
| Evri | 1 | 0.81% |
| IDEX | 1 | 0.81% |
| Colis Privé | 1 | 0.81% |
| Blue Star | 1 | 0.81% |
Store Launch Timeline
Over the past 12 months, 6 new stores were launched in AdRoll , with the highest activity in 2025-11 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
2 stores launched
1 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 2 | 33.33% |
| 2025-10 | 2 | 33.33% |
| 2025-05 | 1 | 16.67% |
| 2025-04 | 1 | 16.67% |
Active Stores by Launch Year
Currently, 148 active stores in AdRoll are tracked in our database , with the most stores launched in 2025 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7 active stores
9 active stores
9 active stores
3 active stores
7 active stores
5 active stores
10 active stores
6 active stores
3 active stores
7 active stores
6 active stores
4 active stores
12 active stores
1 active stores
5 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 7 | 4.73% |
| 2024 | 9 | 6.08% |
| 2023 | 9 | 6.08% |
| 2022 | 3 | 2.03% |
| 2021 | 7 | 4.73% |
| 2020 | 5 | 3.38% |
| 2019 | 10 | 6.76% |
| 2018 | 6 | 4.05% |
| 2017 | 3 | 2.03% |
| 2016 | 7 | 4.73% |
| 2015 | 6 | 4.05% |
| 2014 | 4 | 2.70% |
| 2013 | 12 | 8.11% |
| 2012 | 1 | 0.68% |
| 2011 | 5 | 3.38% |
| 2010 | 7 | 4.73% |
| 2009 | 5 | 3.38% |
| 2008 | 7 | 4.73% |
| 2007 | 3 | 2.03% |
| 2006 | 2 | 1.35% |
| 2005 | 1 | 0.68% |
| 2004 | 1 | 0.68% |
| 2003 | 3 | 2.03% |
| 2002 | 2 | 1.35% |
| 2001 | 3 | 2.03% |
| 2000 | 5 | 3.38% |
| 1999 | 4 | 2.70% |
| 1998 | 4 | 2.70% |
| 1997 | 3 | 2.03% |
| 1996 | 4 | 2.70% |
Geographic Distribution
United States leads with 53.2% (74 AI-verified stores) , followed by United Kingdom (9.4%) and Australia (7.9%) .
Base: 139 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
74 AI-verified stores
13 AI-verified stores
11 AI-verified stores
6 AI-verified stores
5 AI-verified stores
4 AI-verified stores
4 AI-verified stores
4 AI-verified stores
2 AI-verified stores
2 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 74 | 53.24% |
| United Kingdom | 13 | 9.35% |
| Australia | 11 | 7.91% |
| Canada | 6 | 4.32% |
| Bulgaria | 5 | 3.60% |
| Netherlands | 4 | 2.88% |
| Pakistan | 4 | 2.88% |
| India | 4 | 2.88% |
| Jordan | 2 | 1.44% |
| Austria | 2 | 1.44% |
| Italy | 2 | 1.44% |
| Switzerland | 2 | 1.44% |
| Sweden | 2 | 1.44% |
| France | 2 | 1.44% |
| Slovenia | 1 | 0.72% |
| Slovakia | 1 | 0.72% |
| Indonesia | 1 | 0.72% |
| Vietnam | 1 | 0.72% |
| North Macedonia | 1 | 0.72% |
| Israel | 1 | 0.72% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud - Toys & Games
SAP Commerce Cloud
Salesforce Commerce Cloud - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 339.0 | 100.00% |
| Emails | 126.0 | 37.17% |
| Phones | 77.0 | 22.71% |
| Ecommerce platform | 327.0 | 96.46% |
| Couriers | 83.0 | 24.48% |
| Payment Providers | 76.0 | 22.42% |
| Categories | 140.0 | 41.30% |
| Social Media | 262.0 | 77.29% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the AdRoll e-commerce landscape:
Analyze 151.0 verified e-commerce stores on AdRoll - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across AdRoll e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the AdRoll e-commerce intelligence?
-
We track 151.0 verified AdRoll e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 24.5% among stores with at least one detectable social profile (135 stores) , followed by Instagram (23.1%) and Twitter (13.6%) .
Base: 262 stores with any detectable social profile (77.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
135 stores
127 stores
75 stores
70 stores
49 stores
40 stores
36 stores
15 stores
3 stores
Visual Distribution