AdRoll Technology Adoption in E-commerce
Discover 205.0 e-commerce stores using AdRoll. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 43.9% of stores with physical delivery (90 stores) , followed by Custom (34.1%) and Shopify (13.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
90 stores
70 stores
27 stores
8 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 90 | 43.90% |
| Custom | 70 | 34.15% |
| Shopify | 27 | 13.17% |
| Magento | 8 | 3.90% |
| Salesforce Commerce Cloud | 4 | 1.95% |
| Craft Commerce | 1 | 0.49% |
| PrestaShop | 1 | 0.49% |
| Yahoo! Ecommerce | 1 | 0.49% |
| Volusion | 1 | 0.49% |
| FurnitureDealer | 1 | 0.49% |
| SAP Commerce Cloud | 1 | 0.49% |
| IFC Markets | 0 | 0.00% |
| Kajabi | 0 | 0.00% |
| Pimcore | 0 | 0.00% |
| Squarespace Commerce | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 59.6% share of all AdRoll e-commerce stores (204) , with Custom at 20.5% and Shopify at 11.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
204 stores
70 stores
38 stores
14 stores
5 stores
1 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 204 | 59.65% |
| Custom | 70 | 20.47% |
| Shopify | 38 | 11.11% |
| Magento | 14 | 4.09% |
| Salesforce Commerce Cloud | 5 | 1.46% |
| Craft Commerce | 1 | 0.29% |
| PrestaShop | 2 | 0.58% |
| Yahoo! Ecommerce | 1 | 0.29% |
| Volusion | 1 | 0.29% |
| FurnitureDealer | 1 | 0.29% |
| SAP Commerce Cloud | 1 | 0.29% |
| IFC Markets | 1 | 0.29% |
| Kajabi | 1 | 0.29% |
| Pimcore | 1 | 0.29% |
| Squarespace Commerce | 1 | 0.29% |
Categories Distribution
Clothing & Accessories leads with 16.9% of all stores (30 stores) , followed by Health & Beauty (16.4%) and Electronics & Technology (10.7%) .
Top 10 Categories
30 stores
29 stores
19 stores
18 stores
15 stores
10 stores
9 stores
9 stores
8 stores
6 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 30 | 16.95% |
| Health & Beauty | 29 | 16.38% |
| Electronics & Technology | 19 | 10.73% |
| Jewelry & Watches | 18 | 10.17% |
| Food & Beverages | 15 | 8.47% |
| Pets & Pet Supplies | 10 | 5.65% |
| Furniture & Home Decor | 9 | 5.08% |
| Business & Industrial | 9 | 5.08% |
| Vehicles & Parts | 8 | 4.52% |
| Sporting Goods & Outdoor Gear | 6 | 3.39% |
| Tools & Hardware | 5 | 2.82% |
| Home & Garden | 5 | 2.82% |
| Arts & Entertainment | 5 | 2.82% |
| Gifts & Special Occasions | 5 | 2.82% |
| Toys & Games | 4 | 2.26% |
Payment Providers Distribution
PayPal leads with 25.0% among AI-verified physical stores (37 stores) , followed by American Express (16.9%) and MasterCard (12.8%) .
Base: 86 AI-verified physical stores with detectable payment providers (24.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
37 stores
25 stores
19 stores
15 stores
11 stores
9 stores
8 stores
5 stores
4 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 37 | 25.00% |
| American Express | 25 | 16.89% |
| MasterCard | 19 | 12.84% |
| Stripe Connect | 15 | 10.14% |
| Klarna | 11 | 7.43% |
| Apple Pay | 9 | 6.08% |
| VISA | 8 | 5.41% |
| Google Pay | 5 | 3.38% |
| Authorize.Net | 4 | 2.70% |
| PostePay | 3 | 2.03% |
| Worldpay | 3 | 2.03% |
| Clearpay | 3 | 2.03% |
| UnionPay | 2 | 1.35% |
| Bancontact | 2 | 1.35% |
| BitCoin | 2 | 1.35% |
Shipping Carriers Distribution
UPS leads with 27.5% among AI-verified physical stores (36 stores) , followed by FedEx (18.3%) and USPS (16.8%) .
Base: 85 AI-verified physical stores with detectable shipping carriers (23.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
36 stores
24 stores
22 stores
17 stores
6 stores
6 stores
5 stores
3 stores
2 stores
2 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 36 | 27.48% |
| FedEx | 24 | 18.32% |
| USPS | 22 | 16.79% |
| DHL | 17 | 12.98% |
| DPD | 6 | 4.58% |
| Royal Mail | 6 | 4.58% |
| Speedy | 5 | 3.82% |
| Australia Post | 3 | 2.29% |
| TNT | 2 | 1.53% |
| La Poste | 2 | 1.53% |
| InPost | 2 | 1.53% |
| Hermes | 2 | 1.53% |
| PostNL | 2 | 1.53% |
| GLS | 1 | 0.76% |
| Evri | 1 | 0.76% |
Store Launch Timeline
Over the past 12 months, 12 new stores were launched in AdRoll , with the highest activity in 2025-11 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
1 stores launched
2 stores launched
1 stores launched
1 stores launched
1 stores launched
2 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 2 | 16.67% |
| 2025-10 | 1 | 8.33% |
| 2025-07 | 2 | 16.67% |
| 2025-06 | 1 | 8.33% |
| 2025-04 | 1 | 8.33% |
| 2025-03 | 1 | 8.33% |
| 2025-02 | 2 | 16.67% |
| 2024-12 | 2 | 16.67% |
Active Stores by Launch Year
Currently, 201 active stores in AdRoll are tracked in our database , with the most stores launched in 2025 (10 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10 active stores
7 active stores
9 active stores
3 active stores
13 active stores
9 active stores
15 active stores
7 active stores
3 active stores
7 active stores
10 active stores
5 active stores
14 active stores
6 active stores
11 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 10 | 4.98% |
| 2024 | 7 | 3.48% |
| 2023 | 9 | 4.48% |
| 2022 | 3 | 1.49% |
| 2021 | 13 | 6.47% |
| 2020 | 9 | 4.48% |
| 2019 | 15 | 7.46% |
| 2018 | 7 | 3.48% |
| 2017 | 3 | 1.49% |
| 2016 | 7 | 3.48% |
| 2015 | 10 | 4.98% |
| 2014 | 5 | 2.49% |
| 2013 | 14 | 6.97% |
| 2011 | 6 | 2.99% |
| 2010 | 11 | 5.47% |
| 2009 | 7 | 3.48% |
| 2008 | 10 | 4.98% |
| 2007 | 3 | 1.49% |
| 2006 | 5 | 2.49% |
| 2005 | 1 | 0.50% |
| 2004 | 2 | 1.00% |
| 2003 | 4 | 1.99% |
| 2002 | 3 | 1.49% |
| 2001 | 2 | 1.00% |
| 2000 | 13 | 6.47% |
| 1999 | 8 | 3.98% |
| 1998 | 5 | 2.49% |
| 1997 | 6 | 2.99% |
| 1996 | 3 | 1.49% |
Geographic Distribution
United States leads with 60.8% (107 AI-verified stores) , followed by Australia (9.1%) and United Kingdom (8.0%) .
Base: 176 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
107 AI-verified stores
16 AI-verified stores
14 AI-verified stores
5 AI-verified stores
5 AI-verified stores
5 AI-verified stores
5 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 107 | 60.80% |
| Australia | 16 | 9.09% |
| United Kingdom | 14 | 7.95% |
| Bulgaria | 5 | 2.84% |
| India | 5 | 2.84% |
| Netherlands | 5 | 2.84% |
| Canada | 5 | 2.84% |
| Switzerland | 3 | 1.70% |
| France | 2 | 1.14% |
| Italy | 2 | 1.14% |
| Pakistan | 2 | 1.14% |
| Sweden | 2 | 1.14% |
| Japan | 1 | 0.57% |
| Costa Rica | 1 | 0.57% |
| Portugal | 1 | 0.57% |
| Spain | 1 | 0.57% |
| Cayman Islands | 1 | 0.57% |
| Vietnam | 1 | 0.57% |
| Romania | 1 | 0.57% |
| Mexico | 1 | 0.57% |
Featured Stores
Discover the strongest performers and newest entrants in AdRoll's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Pets & Pet Supplies
Magento — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 358.0 | 100.00% |
| Emails | 153.0 | 42.74% |
| Phones | 82.0 | 22.91% |
| Ecommerce platform | 346.0 | 96.65% |
| Couriers | 85.0 | 23.74% |
| Payment Providers | 86.0 | 24.02% |
| Categories | 260.0 | 72.63% |
| Social Media | 303.0 | 84.64% |
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Maximize Your ROI
Use our detailed AdRoll E-commerce Database to:
Gain actionable insights into 205.0 physical stores in AdRoll.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at AdRoll online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
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Available Formats
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Use Cases
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Frequently Asked Questions
- What data is included in the AdRoll E-commerce Database?
-
Our database covers over 205.0 AdRoll physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 25.7% among stores with at least one detectable social profile (185 stores) , followed by Instagram (22.4%) and YouTube (13.8%) .
Base: 303 stores with any detectable social profile (84.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
185 stores
161 stores
99 stores
98 stores
58 stores
55 stores
31 stores
29 stores
2 stores
1 stores
Visual Distribution