Optimizely Technology Adoption in E-commerce
Discover 3.2k e-commerce stores using Optimizely. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 75.1% of stores with physical delivery (2,370 stores) , followed by Shopify (10.0%) and Salesforce Commerce Cloud (3.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,370 stores
315 stores
105 stores
90 stores
90 stores
90 stores
31 stores
26 stores
10 stores
9 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2370 | 75.12% |
| Shopify | 315 | 9.98% |
| Salesforce Commerce Cloud | 105 | 3.33% |
| Magento | 90 | 2.85% |
| SAP Commerce Cloud | 90 | 2.85% |
| TradePending | 90 | 2.85% |
| Wikinggruppen | 31 | 0.98% |
| WooCommerce | 26 | 0.82% |
| HCL Commerce | 10 | 0.32% |
| BigCommerce | 9 | 0.29% |
| PrestaShop | 5 | 0.16% |
| Volusion | 4 | 0.13% |
| Shoprenter | 4 | 0.13% |
| Oracle Commerce | 3 | 0.10% |
| DanDomain Webshop | 3 | 0.10% |
All Stores Distribution
Custom holds 71.3% share of all Optimizely e-commerce stores (2,370) , with Shopify at 10.9% and Salesforce Commerce Cloud at 3.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,370 stores
362 stores
123 stores
134 stores
90 stores
98 stores
32 stores
64 stores
13 stores
14 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 2370 | 71.28% |
| Shopify | 362 | 10.89% |
| Salesforce Commerce Cloud | 123 | 3.70% |
| Magento | 134 | 4.03% |
| SAP Commerce Cloud | 90 | 2.71% |
| TradePending | 98 | 2.95% |
| Wikinggruppen | 32 | 0.96% |
| WooCommerce | 64 | 1.92% |
| HCL Commerce | 13 | 0.39% |
| BigCommerce | 14 | 0.42% |
| PrestaShop | 8 | 0.24% |
| Volusion | 6 | 0.18% |
| Shoprenter | 4 | 0.12% |
| Oracle Commerce | 4 | 0.12% |
| DanDomain Webshop | 3 | 0.09% |
Categories Distribution
Health & Beauty leads with 37.6% of all stores (1,045 stores) , followed by Vehicles & Parts (20.4%) and Clothing & Accessories (13.5%) .
Top 10 Categories
1,045 stores
567 stores
376 stores
151 stores
118 stores
87 stores
76 stores
69 stores
59 stores
57 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1045 | 37.64% |
| Vehicles & Parts | 567 | 20.43% |
| Clothing & Accessories | 376 | 13.54% |
| Electronics & Technology | 151 | 5.44% |
| Home & Garden | 118 | 4.25% |
| Gifts & Special Occasions | 87 | 3.13% |
| Furniture & Home Decor | 76 | 2.74% |
| Sporting Goods & Outdoor Gear | 69 | 2.49% |
| Pets & Pet Supplies | 59 | 2.13% |
| Books & Media | 57 | 2.05% |
| Food & Beverages | 43 | 1.55% |
| Arts & Entertainment | 41 | 1.48% |
| Business & Industrial | 41 | 1.48% |
| Jewelry & Watches | 23 | 0.83% |
| Toys & Games | 23 | 0.83% |
Payment Providers Distribution
MasterCard leads with 26.1% among AI-verified physical stores (389 stores) , followed by PayPal (21.4%) and American Express (13.2%) .
Base: 876 AI-verified physical stores with detectable payment providers (24.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
389 stores
319 stores
197 stores
121 stores
120 stores
90 stores
70 stores
32 stores
31 stores
23 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 389 | 26.09% |
| PayPal | 319 | 21.40% |
| American Express | 197 | 13.21% |
| Stripe Connect | 121 | 8.12% |
| Klarna | 120 | 8.05% |
| Apple Pay | 90 | 6.04% |
| VISA | 70 | 4.69% |
| Amazon Pay | 32 | 2.15% |
| Google Pay | 31 | 2.08% |
| AliPay | 23 | 1.54% |
| iDEAL | 23 | 1.54% |
| Bancontact | 20 | 1.34% |
| Svea | 19 | 1.27% |
| AfterPay | 19 | 1.27% |
| JCB | 18 | 1.21% |
Shipping Carriers Distribution
UPS leads with 27.0% among AI-verified physical stores (210 stores) , followed by USPS (19.7%) and DHL (11.4%) .
Base: 541 AI-verified physical stores with detectable shipping carriers (15.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
210 stores
153 stores
89 stores
81 stores
46 stores
42 stores
37 stores
23 stores
22 stores
20 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 210 | 26.99% |
| USPS | 153 | 19.67% |
| DHL | 89 | 11.44% |
| FedEx | 81 | 10.41% |
| DPD | 46 | 5.91% |
| GLS | 42 | 5.40% |
| Australia Post | 37 | 4.76% |
| PostNL | 23 | 2.96% |
| StarTrack | 22 | 2.83% |
| Royal Mail | 20 | 2.57% |
| Canada Post | 19 | 2.44% |
| Speedy | 12 | 1.54% |
| PostNord | 10 | 1.29% |
| Asendia | 7 | 0.90% |
| Hermes | 7 | 0.90% |
Store Launch Timeline
Over the past 12 months, 107 new stores were launched in Optimizely , with the highest activity in 2025-11 (10 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
10 stores launched
27 stores launched
7 stores launched
9 stores launched
10 stores launched
7 stores launched
8 stores launched
6 stores launched
10 stores launched
4 stores launched
7 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 10 | 9.35% |
| 2025-10 | 27 | 25.23% |
| 2025-09 | 7 | 6.54% |
| 2025-08 | 9 | 8.41% |
| 2025-07 | 10 | 9.35% |
| 2025-06 | 7 | 6.54% |
| 2025-05 | 8 | 7.48% |
| 2025-04 | 6 | 5.61% |
| 2025-03 | 10 | 9.35% |
| 2025-02 | 4 | 3.74% |
| 2025-01 | 7 | 6.54% |
| 2024-12 | 2 | 1.87% |
Active Stores by Launch Year
Currently, 3,086 active stores in Optimizely are tracked in our database , with the most stores launched in 2025 (105 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
105 active stores
129 active stores
104 active stores
121 active stores
323 active stores
389 active stores
94 active stores
190 active stores
148 active stores
108 active stores
100 active stores
109 active stores
119 active stores
100 active stores
128 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 105 | 3.40% |
| 2024 | 129 | 4.18% |
| 2023 | 104 | 3.37% |
| 2022 | 121 | 3.92% |
| 2021 | 323 | 10.47% |
| 2020 | 389 | 12.61% |
| 2019 | 94 | 3.05% |
| 2018 | 190 | 6.16% |
| 2017 | 148 | 4.80% |
| 2016 | 108 | 3.50% |
| 2015 | 100 | 3.24% |
| 2014 | 109 | 3.53% |
| 2013 | 119 | 3.86% |
| 2012 | 100 | 3.24% |
| 2011 | 128 | 4.15% |
| 2010 | 75 | 2.43% |
| 2009 | 69 | 2.24% |
| 2008 | 87 | 2.82% |
| 2007 | 89 | 2.88% |
| 2006 | 34 | 1.10% |
| 2005 | 39 | 1.26% |
| 2004 | 44 | 1.43% |
| 2003 | 39 | 1.26% |
| 2002 | 48 | 1.56% |
| 2001 | 40 | 1.30% |
| 2000 | 44 | 1.43% |
| 1999 | 61 | 1.98% |
| 1998 | 44 | 1.43% |
| 1997 | 45 | 1.46% |
| 1996 | 40 | 1.30% |
| 1995 | 21 | 0.68% |
Geographic Distribution
United States leads with 72.6% (1,653 AI-verified stores) , followed by United Kingdom (5.0%) and Canada (3.5%) .
Base: 2,278 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,653 AI-verified stores
115 AI-verified stores
80 AI-verified stores
71 AI-verified stores
45 AI-verified stores
35 AI-verified stores
30 AI-verified stores
27 AI-verified stores
26 AI-verified stores
25 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1653 | 72.56% |
| United Kingdom | 115 | 5.05% |
| Canada | 80 | 3.51% |
| Australia | 71 | 3.12% |
| Netherlands | 45 | 1.98% |
| Germany | 35 | 1.54% |
| France | 30 | 1.32% |
| New Zealand | 27 | 1.19% |
| India | 26 | 1.14% |
| Spain | 25 | 1.10% |
| Sweden | 23 | 1.01% |
| Portugal | 21 | 0.92% |
| Belgium | 20 | 0.88% |
| Italy | 19 | 0.83% |
| Japan | 17 | 0.75% |
| Denmark | 16 | 0.70% |
| Norway | 14 | 0.61% |
| Switzerland | 14 | 0.61% |
| Czechia | 14 | 0.61% |
| Ireland | 13 | 0.57% |
Featured Stores
Discover the strongest performers and newest entrants in Optimizely's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Pets & Pet Supplies
Custom — Clothing & Accessories
Custom — Pets & Pet Supplies
Custom — Pets & Pet Supplies
Custom — Books & Media
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.5k | 100.00% |
| Emails | 790.0 | 22.33% |
| Phones | 504.0 | 14.25% |
| Ecommerce platform | 3.4k | 95.76% |
| Couriers | 541.0 | 15.29% |
| Payment Providers | 876.0 | 24.76% |
| Categories | 2.9k | 83.18% |
| Social Media | 2.7k | 75.92% |
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Use our detailed Optimizely E-commerce Database to:
Gain actionable insights into 3.2k physical stores in Optimizely.
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Data Format & Delivery
Available Formats
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Use Cases
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Frequently Asked Questions
- What data is included in the Optimizely E-commerce Database?
-
Our database covers over 3.2k Optimizely physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 24.0% among stores with at least one detectable social profile (2,412 stores) , followed by Instagram (21.0%) and YouTube (18.0%) .
Base: 2,686 stores with any detectable social profile (75.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,412 stores
2,115 stores
1,811 stores
1,600 stores
1,207 stores
386 stores
320 stores
195 stores
9 stores
6 stores
Visual Distribution