Online Stores Shipping with StarTrack

Explore 4.5k verified e-commerce stores with StarTrack detected on their websites. Compare carrier signals, store segments, and geographic coverage.

Detected across 5.1k domains. 4.5k verified as active stores with physical delivery.

Verified stores
4.5k
active stores with physical delivery
Top country
Australia
3,954 verified stores
Top payment signal
PayPal
3,570 detection occurrences
Top category
Clothing & Accessories
859 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

4.5k verified active stores out of 5.1k detected · 88.2% verification rate

E-commerce Platforms Distribution

Shopify stores with 47.8% of stores with physical delivery (2,151 stores) , followed by Custom (30.9%) and WooCommerce (13.1%) .

Base: 4,500 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 47.8%

2,151 stores

Custom 30.9%

1,391 stores

589 stores

85 stores

76 stores

41 stores

32 stores

18 stores

15 stores

Odoo 0.2%

10 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (October 2026)
E-commerce platforms distribution for stores with physical delivery in StarTrack
Platform Stores with Physical Delivery Percentage
Shopify 2151 47.80%
Custom 1391 30.91%
WooCommerce 589 13.09%
BigCommerce 85 1.89%
Magento 76 1.69%
Wix eCommerce 41 0.91%
OpenCart 32 0.71%
Squarespace Commerce 18 0.40%
PrestaShop 15 0.33%
Odoo 10 0.22%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 43.8% share of detected StarTrack e-commerce signals (2,233) , with Custom at 27.5% and WooCommerce at 13.9% (October 2026) .

Base: 5,100 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 43.8%

2,233 websites

Custom 27.5%

1,404 websites

711 websites

87 websites

88 websites

72 websites

32 websites

33 websites

17 websites

Odoo 0.2%

11 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (October 2026)
E-commerce platforms distribution for websites with signals in StarTrack
Platform Websites with Signals Percentage
Shopify 2233 43.78%
Custom 1404 27.53%
WooCommerce 711 13.94%
BigCommerce 87 1.71%
Magento 88 1.73%
Wix eCommerce 72 1.41%
OpenCart 32 0.63%
Squarespace Commerce 33 0.65%
PrestaShop 17 0.33%
Odoo 11 0.22%

Categories Distribution

Clothing & Accessories stores with 19.1% of all stores (859 stores) , followed by Sporting Goods & Outdoor Gear (12.7%) and Health & Beauty (10.8%) .

Base: 4,500 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 19.1%

859 stores

Sporting Goods & Outdoor Gear 12.7%

570 stores

Health & Beauty 10.8%

486 stores

Electronics & Technology 7.1%

320 stores

Vehicles & Parts 6.4%

287 stores

Food & Beverages 5.8%

261 stores

Home & Garden 5.8%

260 stores

Business & Industrial 5.5%

247 stores

Tools & Hardware 3.6%

163 stores

Toys & Games 3.5%

157 stores

Visual Distribution

Distribution of top 10 StarTrack store categories (October 2026)
Distribution of categories in StarTrack e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 859 19.09%
Sporting Goods & Outdoor Gear 570 12.67%
Health & Beauty 486 10.80%
Electronics & Technology 320 7.11%
Vehicles & Parts 287 6.38%
Food & Beverages 261 5.80%
Home & Garden 260 5.78%
Business & Industrial 247 5.49%
Tools & Hardware 163 3.62%
Toys & Games 157 3.49%

Payment Providers Distribution

PayPal accounts for 21.9% of displayed detection occurrences (3,570 occurrences) , followed by MasterCard (13.7%) and VISA (13.7%) .

Base: 16,307 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 21.9%

3,570 occurrences

2,237 occurrences

VISA 13.7%

2,235 occurrences

2,043 occurrences

1,783 occurrences

1,256 occurrences

1,140 occurrences

1,026 occurrences

643 occurrences

374 occurrences

Visual Distribution

Distribution of top 10 StarTrack payment providers (October 2026)
Distribution of payment providers in StarTrack e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 3570 21.89%
MasterCard 2237 13.72%
VISA 2235 13.71%
Apple Pay 2043 12.53%
American Express 1783 10.93%
Shop Pay 1256 7.70%
AfterPay 1140 6.99%
UnionPay 1026 6.29%
Stripe 643 3.94%
Google Pay 374 2.29%

Store Launch Timeline

Over the past 12 months, 356 new stores were launched in StarTrack , with the highest activity in 2026-09 (36 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 10.1%

36 stores launched

2026-08 13.8%

49 stores launched

2026-07 9.6%

34 stores launched

2026-06 9.0%

32 stores launched

2026-05 6.5%

23 stores launched

2026-04 11.2%

40 stores launched

2026-03 10.1%

36 stores launched

2026-02 7.0%

25 stores launched

2026-01 7.0%

25 stores launched

2025-12 3.9%

14 stores launched

2025-11 9.0%

32 stores launched

2025-10 2.8%

10 stores launched

Monthly Trend

Monthly store launches in StarTrack (October 2026)
Monthly store launches in StarTrack over the past 12 months
Month Stores Launched Percentage
2026-09 36 10.11%
2026-08 49 13.76%
2026-07 34 9.55%
2026-06 32 8.99%
2026-05 23 6.46%
2026-04 40 11.24%
2026-03 36 10.11%
2026-02 25 7.02%
2026-01 25 7.02%
2025-12 14 3.93%
2025-11 32 8.99%
2025-10 10 2.81%

Active Stores by Launch Year

Currently, 4,479 active stores in StarTrack are tracked in our database , with the most stores launched in 2026 (304 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.8%

304 active stores

2025 7.3%

326 active stores

2024 6.1%

272 active stores

2023 8.8%

394 active stores

2022 8.0%

359 active stores

2021 11.7%

524 active stores

2020 8.3%

371 active stores

2019 3.4%

152 active stores

2018 4.1%

182 active stores

2017 5.6%

251 active stores

2016 2.3%

102 active stores

2015 1.9%

86 active stores

2014 2.3%

102 active stores

2013 3.0%

134 active stores

2012 2.1%

94 active stores

Distribution by Launch Year

Active stores in StarTrack by original launch year (October 2026)
Active stores in StarTrack by launch year
Launch Year Active Stores Percentage
2026 304 6.79%
2025 326 7.28%
2024 272 6.07%
2023 394 8.80%
2022 359 8.02%
2021 524 11.70%
2020 371 8.28%
2019 152 3.39%
2018 182 4.06%
2017 251 5.60%
2016 102 2.28%
2015 86 1.92%
2014 102 2.28%
2013 134 2.99%
2012 94 2.10%

Social Media Usage

Facebook accounts for 31.5% of displayed detection occurrences (2,775 occurrences) , followed by Instagram (30.0%) and YouTube (13.1%) .

Base: 8,818 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.5%

2,775 occurrences

Instagram 30.0%

2,649 occurrences

YouTube 13.1%

1,156 occurrences

TikTok 7.2%

631 occurrences

Twitter 5.7%

505 occurrences

Pinterest 5.4%

472 occurrences

LinkedIn 5.1%

446 occurrences

X 1.6%

144 occurrences

WhatsApp 0.2%

21 occurrences

Vimeo 0.2%

19 occurrences

Visual Distribution

Distribution of social media platforms in StarTrack (October 2026)
Distribution of social media platforms in StarTrack e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 2775 31.47%
Instagram 2649 30.04%
YouTube 1156 13.11%
TikTok 631 7.16%
Twitter 505 5.73%
Pinterest 472 5.35%
LinkedIn 446 5.06%
X 144 1.63%
WhatsApp 21 0.24%
Vimeo 19 0.22%

Geographic Distribution

Australia stores with 87.9% (3,954 active verified stores) , followed by United States (1.3%) and New Zealand (1.2%) .

Base: 4,500 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

3,954 active verified stores

59 active verified stores

53 active verified stores

17 active verified stores

13 active verified stores

13 active verified stores

10 active verified stores

India 0.2%

9 active verified stores

Iran 0.2%

9 active verified stores

Italy 0.2%

7 active verified stores

Visual Distribution

Geographic distribution of stores using StarTrack (October 2026)
Geographic distribution of stores using StarTrack
Country AI-Verified Store Count Market Share
Australia 3954 87.87%
United States 59 1.31%
New Zealand 53 1.18%
United Kingdom 17 0.38%
Netherlands 13 0.29%
Ukraine 13 0.29%
Hong Kong 10 0.22%
India 9 0.20%
Iran 9 0.20%
Italy 7 0.16%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 5.1k 100.00%
Emails 4.6k 90.41%
Phones 2.9k 57.04%
Ecommerce platform 4.8k 94.02%
Couriers 5.1k 100.00%
Payment Providers 4.7k 91.37%
Categories 4.2k 83.20%
Social Media 3.5k 68.16%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the StarTrack e-commerce landscape:

Analyze 4.5k verified e-commerce stores on StarTrack - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Compare Markets

See how payment providers, shipping carriers and platforms differ by country, category and store size.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the StarTrack e-commerce intelligence?

We track 4.5k verified StarTrack e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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