StarTrack Shipping Carrier Usage Database

Explore 1.4k e-commerce stores shipping with StarTrack. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 52.2% of stores with physical delivery (747 stores) , followed by WooCommerce (21.1%) and Custom (15.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 52.2%

747 stores

302 stores

Custom 15.4%

221 stores

43 stores

41 stores

32 stores

5 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in StarTrack
Platform Stores with Physical Delivery Percentage
Shopify 747 52.20%
WooCommerce 302 21.10%
Custom 221 15.44%
Magento 43 3.00%
BigCommerce 41 2.87%
Wix eCommerce 32 2.24%
Salesforce Commerce Cloud 18 1.26%
Squarespace Commerce 9 0.63%
nopCommerce 5 0.35%
PrestaShop 5 0.35%
Zoorix, Shopify 2 0.14%
OpenCart 2 0.14%
Shopware 2 0.14%
EasyDigitalDownloads, WooCommerce 1 0.07%
Shopify, BigCommerce 1 0.07%

All Stores Distribution

Shopify holds 50.7% share of all StarTrack e-commerce stores (751) , with WooCommerce at 22.1% and Custom at 14.9% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 50.7%

751 stores

328 stores

Custom 14.9%

221 stores

47 stores

41 stores

41 stores

16 stores

5 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in StarTrack
Platform Total Stores Percentage
Shopify 751 50.67%
WooCommerce 328 22.13%
Custom 221 14.91%
Magento 47 3.17%
BigCommerce 41 2.77%
Wix eCommerce 41 2.77%
Salesforce Commerce Cloud 18 1.21%
Squarespace Commerce 16 1.08%
nopCommerce 5 0.34%
PrestaShop 6 0.40%
Zoorix, Shopify 2 0.13%
OpenCart 2 0.13%
Shopware 2 0.13%
EasyDigitalDownloads, WooCommerce 1 0.07%
Shopify, BigCommerce 1 0.07%

Categories Distribution

Clothing & Accessories leads with 18.9% of all stores (227 stores) , followed by Health & Beauty (15.4%) and Electronics & Technology (12.6%) .

Top 10 Categories

Clothing & Accessories 18.9%

227 stores

Health & Beauty 15.4%

186 stores

Electronics & Technology 12.6%

152 stores

Food & Beverages 7.3%

88 stores

Vehicles & Parts 7.0%

84 stores

Sporting Goods & Outdoor Gear 6.5%

78 stores

Home & Garden 5.1%

62 stores

Tools & Hardware 4.8%

58 stores

Furniture & Home Decor 4.6%

55 stores

Gifts & Special Occasions 4.0%

48 stores

Visual Distribution

Distribution of top 10 StarTrack store categories (January 2026)
Distribution of categories in StarTrack e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 227 18.85%
Health & Beauty 186 15.45%
Electronics & Technology 152 12.62%
Food & Beverages 88 7.31%
Vehicles & Parts 84 6.98%
Sporting Goods & Outdoor Gear 78 6.48%
Home & Garden 62 5.15%
Tools & Hardware 58 4.82%
Furniture & Home Decor 55 4.57%
Gifts & Special Occasions 48 3.99%
Arts & Entertainment 42 3.49%
Business & Industrial 39 3.24%
Pets & Pet Supplies 38 3.16%
Jewelry & Watches 28 2.33%
Toys & Games 19 1.58%

Payment Providers Distribution

PayPal leads with 29.3% among AI-verified physical stores (559 stores) , followed by MasterCard (14.5%) and American Express (11.8%) .

Base: 947 AI-verified physical stores with detectable payment providers (59.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.3%

559 stores

276 stores

225 stores

153 stores

138 stores

136 stores

84 stores

Bolt 3.5%

66 stores

64 stores

VISA 3.4%

64 stores

Visual Distribution

Distribution of top 10 StarTrack payment providers (January 2026)
Distribution of payment providers in StarTrack e-commerce stores
Payment Provider Store Count Market Share
PayPal 559 29.27%
MasterCard 276 14.45%
American Express 225 11.78%
Stripe Connect 153 8.01%
AfterPay 138 7.23%
Apple Pay 136 7.12%
Google Pay 84 4.40%
Bolt 66 3.46%
Zip Pay 64 3.35%
VISA 64 3.35%
Klarna 49 2.57%
Paddle 44 2.30%
AliPay 23 1.20%
Braintree 15 0.79%
JCB 14 0.73%

Store Launch Timeline

Over the past 12 months, 216 new stores were launched in StarTrack , with the highest activity in 2025-12 (34 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 15.7%

34 stores launched

2025-11 10.6%

23 stores launched

2025-10 12.5%

27 stores launched

2025-09 11.1%

24 stores launched

2025-08 7.9%

17 stores launched

2025-07 5.1%

11 stores launched

2025-06 6.0%

13 stores launched

2025-05 5.1%

11 stores launched

2025-04 9.3%

20 stores launched

2025-03 12.0%

26 stores launched

2025-02 3.7%

8 stores launched

2025-01 0.9%

2 stores launched

Monthly Trend

Monthly store launches in StarTrack (January 2026)
Monthly store launches in StarTrack over the past 12 months
Month Stores Launched Percentage
2025-12 34 15.74%
2025-11 23 10.65%
2025-10 27 12.50%
2025-09 24 11.11%
2025-08 17 7.87%
2025-07 11 5.09%
2025-06 13 6.02%
2025-05 11 5.09%
2025-04 20 9.26%
2025-03 26 12.04%
2025-02 8 3.70%
2025-01 2 0.93%

Active Stores by Launch Year

Currently, 1,429 active stores in StarTrack are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.1%

1 active stores

2025 15.7%

224 active stores

2024 8.4%

120 active stores

2023 5.9%

84 active stores

2022 5.1%

73 active stores

2021 7.0%

100 active stores

2020 5.5%

79 active stores

2019 4.5%

64 active stores

2018 4.5%

64 active stores

2017 7.6%

108 active stores

2016 2.7%

39 active stores

2015 2.2%

31 active stores

2014 2.3%

33 active stores

2013 3.3%

47 active stores

2012 2.1%

30 active stores

Distribution by Launch Year

Active stores in StarTrack by original launch year (January 2026)
Active stores in StarTrack by launch year
Launch Year Active Stores Percentage
2026 1 0.07%
2025 224 15.68%
2024 120 8.40%
2023 84 5.88%
2022 73 5.11%
2021 100 7.00%
2020 79 5.53%
2019 64 4.48%
2018 64 4.48%
2017 108 7.56%
2016 39 2.73%
2015 31 2.17%
2014 33 2.31%
2013 47 3.29%
2012 30 2.10%
2011 29 2.03%
2010 34 2.38%
2009 26 1.82%
2008 34 2.38%
2007 30 2.10%
2006 15 1.05%
2005 27 1.89%
2004 19 1.33%
2003 20 1.40%
2002 16 1.12%
2001 32 2.24%
2000 25 1.75%
1999 10 0.70%
1998 11 0.77%
1997 2 0.14%
1996 2 0.14%

Social Media Usage

Facebook leads with 31.5% among stores with at least one detectable social profile (1,034 stores) , followed by Instagram (29.0%) and YouTube (13.8%) .

Base: 1,199 stores with any detectable social profile (75.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.5%

1,034 stores

Instagram 29.0%

952 stores

YouTube 13.8%

451 stores

TikTok 6.4%

210 stores

LinkedIn 5.8%

190 stores

Twitter 5.5%

179 stores

Pinterest 5.2%

171 stores

X 2.1%

69 stores

WhatsApp 0.4%

14 stores

Vimeo 0.3%

10 stores

Visual Distribution

Distribution of social media platforms in StarTrack (January 2026)
Distribution of social media platforms in StarTrack e-commerce stores
Social Platform Store Count Market Share
Facebook 1034 31.52%
Instagram 952 29.02%
YouTube 451 13.75%
TikTok 210 6.40%
LinkedIn 190 5.79%
Twitter 179 5.46%
Pinterest 171 5.21%
X 69 2.10%
WhatsApp 14 0.43%
Vimeo 10 0.30%

Geographic Distribution

Australia leads with 90.7% (1,230 AI-verified stores) , followed by New Zealand (2.2%) and United States (1.7%) .

Base: 1,356 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,230 AI-verified stores

30 AI-verified stores

23 AI-verified stores

15 AI-verified stores

12 AI-verified stores

7 AI-verified stores

6 AI-verified stores

5 AI-verified stores

India 0.3%

4 AI-verified stores

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using StarTrack (January 2026)
Geographic distribution of stores using StarTrack
Country AI-Verified Store Count Market Share
Australia 1230 90.71%
New Zealand 30 2.21%
United States 23 1.70%
United Kingdom 15 1.11%
Netherlands 12 0.88%
Hong Kong 7 0.52%
Russia 6 0.44%
Ukraine 5 0.37%
India 4 0.29%
Czechia 4 0.29%
China 3 0.22%
Italy 3 0.22%
France 2 0.15%
Tunisia 2 0.15%
Brazil 2 0.15%
Canada 2 0.15%
Iran 2 0.15%
Slovakia 2 0.15%
South Africa 1 0.07%
Spain 1 0.07%

Dataset Coverage

Field Rows count Coverage
Website 1.6k 100.00%
Emails 1.3k 81.72%
Phones 723.0 45.41%
Ecommerce platform 1.5k 93.78%
Couriers 1.6k 100.00%
Payment Providers 947.0 59.48%
Categories 1.3k 81.34%
Social Media 1.2k 75.31%

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Frequently Asked Questions

What data is included in the StarTrack E-commerce Database?

Our database covers over 1.4k StarTrack physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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