ZURB Foundation Technology Adoption in E-commerce

Discover 102.1k e-commerce stores using ZURB Foundation. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 49.6% of stores with physical delivery (50,280 stores) , followed by Custom (27.0%) and Shopify (16.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

50,280 stores

Custom 27.0%

27,311 stores

Shopify 16.9%

17,150 stores

2,050 stores

802 stores

684 stores

549 stores

545 stores

516 stores

411 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in ZURB Foundation
Platform Stores with Physical Delivery Percentage
WooCommerce 50280 49.63%
Custom 27311 26.96%
Shopify 17150 16.93%
Shoptet 2050 2.02%
ShopWired 802 0.79%
CubeCart 684 0.68%
24nettbutikk 549 0.54%
BigCommerce 545 0.54%
Shopware 516 0.51%
1C-Bitrix 411 0.41%
Magento 360 0.36%
Jumpseller 281 0.28%
Florist Touch 203 0.20%
Welcart 90 0.09%
JoomShopping 75 0.07%

All Stores Distribution

WooCommerce holds 66.0% share of all ZURB Foundation e-commerce stores (106,998) , with Custom at 16.8% and Shopify at 11.9% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

106,998 stores

Custom 16.8%

27,311 stores

Shopify 11.9%

19,370 stores

2,810 stores

830 stores

845 stores

617 stores

577 stores

897 stores

631 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in ZURB Foundation
Platform Total Stores Percentage
WooCommerce 106998 65.96%
Custom 27311 16.84%
Shopify 19370 11.94%
Shoptet 2810 1.73%
ShopWired 830 0.51%
CubeCart 845 0.52%
24nettbutikk 617 0.38%
BigCommerce 577 0.36%
Shopware 897 0.55%
1C-Bitrix 631 0.39%
Magento 529 0.33%
Jumpseller 324 0.20%
Florist Touch 206 0.13%
Welcart 171 0.11%
JoomShopping 98 0.06%

Categories Distribution

Clothing & Accessories leads with 20.2% of all stores (16,529 stores) , followed by Health & Beauty (14.4%) and Food & Beverages (8.8%) .

Top 10 Categories

Clothing & Accessories 20.2%

16,529 stores

Health & Beauty 14.4%

11,739 stores

Food & Beverages 8.8%

7,197 stores

Arts & Entertainment 8.3%

6,796 stores

Electronics & Technology 6.8%

5,538 stores

Home & Garden 6.2%

5,048 stores

Furniture & Home Decor 5.5%

4,492 stores

Vehicles & Parts 5.2%

4,287 stores

Gifts & Special Occasions 4.7%

3,876 stores

Jewelry & Watches 4.6%

3,759 stores

Visual Distribution

Distribution of top 10 ZURB Foundation store categories (December 2025)
Distribution of categories in ZURB Foundation e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 16529 20.22%
Health & Beauty 11739 14.36%
Food & Beverages 7197 8.80%
Arts & Entertainment 6796 8.31%
Electronics & Technology 5538 6.77%
Home & Garden 5048 6.17%
Furniture & Home Decor 4492 5.49%
Vehicles & Parts 4287 5.24%
Gifts & Special Occasions 3876 4.74%
Jewelry & Watches 3759 4.60%
Business & Industrial 3337 4.08%
Sporting Goods & Outdoor Gear 2994 3.66%
Tools & Hardware 2528 3.09%
Pets & Pet Supplies 2011 2.46%
Books & Media 1618 1.98%

Payment Providers Distribution

PayPal leads with 26.4% among AI-verified physical stores (10,653 stores) , followed by MasterCard (13.0%) and American Express (11.5%) .

Base: 32,554 AI-verified physical stores with detectable payment providers (19.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.4%

10,653 stores

5,250 stores

4,645 stores

4,461 stores

3,467 stores

2,402 stores

VISA 5.7%

2,282 stores

1,809 stores

Bolt 3.1%

1,265 stores

JCB 2.2%

867 stores

Visual Distribution

Distribution of top 10 ZURB Foundation payment providers (December 2025)
Distribution of payment providers in ZURB Foundation e-commerce stores
Payment Provider Store Count Market Share
PayPal 10653 26.42%
MasterCard 5250 13.02%
American Express 4645 11.52%
Stripe Connect 4461 11.06%
Klarna 3467 8.60%
Apple Pay 2402 5.96%
VISA 2282 5.66%
Google Pay 1809 4.49%
Bolt 1265 3.14%
JCB 867 2.15%
Amazon Pay 810 2.01%
Mollie 646 1.60%
Paddle 624 1.55%
Bancontact 583 1.45%
SEPA 558 1.38%

Shipping Carriers Distribution

USPS leads with 23.1% among AI-verified physical stores (6,973 stores) , followed by UPS (16.5%) and DHL (15.4%) .

Base: 27,291 AI-verified physical stores with detectable shipping carriers (16.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 23.1%

6,973 stores

UPS 16.5%

4,988 stores

DHL 15.4%

4,639 stores

FedEx 14.5%

4,391 stores

DPD 7.3%

2,212 stores

GLS 5.2%

1,564 stores

1,419 stores

TNT 2.1%

645 stores

623 stores

602 stores

Visual Distribution

Distribution of top 10 ZURB Foundation shipping carriers (December 2025)
Distribution of shipping carriers in ZURB Foundation e-commerce stores
Shipping Carrier Store Count Market Share
USPS 6973 23.08%
UPS 4988 16.51%
DHL 4639 15.36%
FedEx 4391 14.54%
DPD 2212 7.32%
GLS 1564 5.18%
Royal Mail 1419 4.70%
TNT 645 2.14%
PostNL 623 2.06%
Australia Post 602 1.99%
Hermes 518 1.71%
Colissimo 435 1.44%
Speedy 411 1.36%
Correos 400 1.32%
Почта России 388 1.28%

Store Launch Timeline

Over the past 12 months, 15,195 new stores were launched in ZURB Foundation , with the highest activity in 2025-11 (1,452 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.6%

1,452 stores launched

2025-10 6.9%

1,053 stores launched

2025-09 7.1%

1,075 stores launched

2025-08 7.2%

1,101 stores launched

2025-07 8.0%

1,223 stores launched

2025-06 8.6%

1,301 stores launched

2025-05 10.1%

1,531 stores launched

2025-04 8.3%

1,267 stores launched

2025-03 12.3%

1,862 stores launched

2025-02 8.6%

1,304 stores launched

2025-01 9.5%

1,437 stores launched

2024-12 3.9%

589 stores launched

Monthly Trend

Monthly store launches in ZURB Foundation (December 2025)
Monthly store launches in ZURB Foundation over the past 12 months
Month Stores Launched Percentage
2025-11 1452 9.56%
2025-10 1053 6.93%
2025-09 1075 7.07%
2025-08 1101 7.25%
2025-07 1223 8.05%
2025-06 1301 8.56%
2025-05 1531 10.08%
2025-04 1267 8.34%
2025-03 1862 12.25%
2025-02 1304 8.58%
2025-01 1437 9.46%
2024-12 589 3.88%

Active Stores by Launch Year

Currently, 101,346 active stores in ZURB Foundation are tracked in our database , with the most stores launched in 2025 (14,616 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.4%

14,616 active stores

2024 11.5%

11,661 active stores

2023 7.6%

7,725 active stores

2022 6.4%

6,536 active stores

2021 6.8%

6,845 active stores

2020 6.8%

6,931 active stores

2019 5.0%

5,029 active stores

2018 5.6%

5,681 active stores

2017 5.3%

5,347 active stores

2016 3.2%

3,235 active stores

2015 2.8%

2,845 active stores

2014 2.7%

2,733 active stores

2013 3.3%

3,351 active stores

2012 2.1%

2,092 active stores

2011 2.1%

2,090 active stores

Distribution by Launch Year

Active stores in ZURB Foundation by original launch year (December 2025)
Active stores in ZURB Foundation by launch year
Launch Year Active Stores Percentage
2025 14616 14.42%
2024 11661 11.51%
2023 7725 7.62%
2022 6536 6.45%
2021 6845 6.75%
2020 6931 6.84%
2019 5029 4.96%
2018 5681 5.61%
2017 5347 5.28%
2016 3235 3.19%
2015 2845 2.81%
2014 2733 2.70%
2013 3351 3.31%
2012 2092 2.06%
2011 2090 2.06%
2010 1825 1.80%
2009 1712 1.69%
2008 1385 1.37%
2007 1235 1.22%
2006 971 0.96%
2005 849 0.84%
2004 1102 1.09%
2003 968 0.96%
2002 824 0.81%
2001 1156 1.14%
2000 871 0.86%
1999 730 0.72%
1998 473 0.47%
1997 270 0.27%
1996 217 0.21%
1995 41 0.04%

Social Media Usage

Facebook leads with 31.2% among stores with at least one detectable social profile (57,180 stores) , followed by Instagram (29.5%) and YouTube (10.5%) .

Base: 112,143 stores with any detectable social profile (67.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.2%

57,180 stores

Instagram 29.5%

54,109 stores

YouTube 10.5%

19,204 stores

Twitter 8.0%

14,643 stores

LinkedIn 5.5%

10,109 stores

TikTok 5.0%

9,132 stores

Pinterest 5.0%

9,104 stores

X 2.5%

4,541 stores

WhatsApp 2.4%

4,463 stores

Vimeo 0.5%

827 stores

Visual Distribution

Distribution of social media platforms in ZURB Foundation (December 2025)
Distribution of social media platforms in ZURB Foundation e-commerce stores
Social Platform Store Count Market Share
Facebook 57180 31.19%
Instagram 54109 29.52%
YouTube 19204 10.48%
Twitter 14643 7.99%
LinkedIn 10109 5.51%
TikTok 9132 4.98%
Pinterest 9104 4.97%
X 4541 2.48%
WhatsApp 4463 2.43%
Vimeo 827 0.45%

Geographic Distribution

United States leads with 33.0% (21,620 AI-verified stores) , followed by United Kingdom (9.9%) and Germany (5.1%) .

Base: 65,483 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

21,620 AI-verified stores

6,452 AI-verified stores

3,359 AI-verified stores

India 4.5%

2,931 AI-verified stores

2,691 AI-verified stores

2,668 AI-verified stores

Italy 4.1%

2,661 AI-verified stores

2,661 AI-verified stores

Spain 3.9%

2,533 AI-verified stores

Iran 3.9%

2,527 AI-verified stores

Visual Distribution

Geographic distribution of stores using ZURB Foundation (December 2025)
Geographic distribution of stores using ZURB Foundation
Country AI-Verified Store Count Market Share
United States 21620 33.02%
United Kingdom 6452 9.85%
Germany 3359 5.13%
India 2931 4.48%
France 2691 4.11%
Canada 2668 4.07%
Italy 2661 4.06%
Australia 2661 4.06%
Spain 2533 3.87%
Iran 2527 3.86%
Netherlands 2344 3.58%
Russia 2326 3.55%
Czechia 2220 3.39%
Turkey 1385 2.12%
Denmark 1293 1.97%
Vietnam 1288 1.97%
Sweden 1253 1.91%
Brazil 1173 1.79%
Poland 1139 1.74%
South Africa 959 1.46%

Dataset Coverage

Field Rows count Coverage
Website 165.3k 100.00%
Emails 101.9k 61.62%
Phones 43.7k 26.45%
Ecommerce platform 164.1k 99.25%
Couriers 27.3k 16.51%
Payment Providers 32.6k 19.69%
Categories 109.2k 66.04%
Social Media 112.1k 67.83%

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Frequently Asked Questions

What data is included in the ZURB Foundation E-commerce Database?

Our database covers over 102.1k ZURB Foundation physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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