Wistia Technology Adoption in E-commerce
Discover 2k verified e-commerce stores using Wistia. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.9k domains. 2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2k verified active stores out of 3.9k detected · 50.8% verification rate
E-commerce Platforms Distribution
Shopify stores with 67.0% of stores with physical delivery (1,340 stores) , followed by WooCommerce (14.9%) and Custom (10.6%) .
Base: 1,999 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,340 stores
297 stores
211 stores
44 stores
39 stores
5 stores
5 stores
4 stores
4 stores
4 stores
Visual Distribution
1,340 stores
297 stores
211 stores
44 stores
39 stores
5 stores
5 stores
4 stores
4 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1340 | 67.03% |
| WooCommerce | 297 | 14.86% |
| Custom | 211 | 10.56% |
| BigCommerce | 44 | 2.20% |
| Magento | 39 | 1.95% |
| PrestaShop | 5 | 0.25% |
| JTL Shop | 5 | 0.25% |
| Squarespace Commerce | 4 | 0.20% |
| Salesforce Commerce Cloud | 4 | 0.20% |
| Tray | 4 | 0.20% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 39.3% share of detected Wistia e-commerce signals (1,544) , with WooCommerce at 42.8% and Custom at 5.4% (June 2026) .
Base: 3,932 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,544 websites
1,682 websites
211 websites
62 websites
58 websites
5 websites
5 websites
91 websites
4 websites
4 websites
Visual Distribution
1,544 websites
1,682 websites
211 websites
62 websites
58 websites
5 websites
5 websites
91 websites
4 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 1544 | 39.27% |
| WooCommerce | 1682 | 42.78% |
| Custom | 211 | 5.37% |
| BigCommerce | 62 | 1.58% |
| Magento | 58 | 1.48% |
| PrestaShop | 5 | 0.13% |
| JTL Shop | 5 | 0.13% |
| Squarespace Commerce | 91 | 2.31% |
| Salesforce Commerce Cloud | 4 | 0.10% |
| Tray | 4 | 0.10% |
Categories Distribution
Health & Beauty stores with 23.2% of all stores (464 stores) , followed by Clothing & Accessories (10.7%) and Food & Beverages (9.0%) .
Base: 1,999 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
464 stores
213 stores
179 stores
141 stores
135 stores
120 stores
99 stores
91 stores
58 stores
51 stores
Visual Distribution
464 stores
213 stores
179 stores
141 stores
135 stores
120 stores
99 stores
91 stores
58 stores
51 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 464 | 23.21% |
| Clothing & Accessories | 213 | 10.66% |
| Food & Beverages | 179 | 8.95% |
| Home & Garden | 141 | 7.05% |
| Sporting Goods & Outdoor Gear | 135 | 6.75% |
| Arts & Entertainment | 120 | 6.00% |
| Furniture & Home Decor | 99 | 4.95% |
| Jewelry & Watches | 91 | 4.55% |
| Toys & Games | 58 | 2.90% |
| Business & Industrial | 51 | 2.55% |
Payment Providers Distribution
PayPal accounts for 27.5% of displayed detection occurrences (131 occurrences) , followed by American Express (18.5%) and Stripe Connect (12.4%) .
Base: 476 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
131 occurrences
88 occurrences
59 occurrences
50 occurrences
49 occurrences
28 occurrences
28 occurrences
19 occurrences
14 occurrences
10 occurrences
Visual Distribution
131 occurrences
88 occurrences
59 occurrences
50 occurrences
49 occurrences
28 occurrences
28 occurrences
19 occurrences
14 occurrences
10 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 131 | 27.52% |
| American Express | 88 | 18.49% |
| Stripe Connect | 59 | 12.39% |
| MasterCard | 50 | 10.50% |
| Klarna | 49 | 10.29% |
| VISA | 28 | 5.88% |
| Apple Pay | 28 | 5.88% |
| Google Pay | 19 | 3.99% |
| BitCoin | 14 | 2.94% |
| PayU | 10 | 2.10% |
Shipping Carriers Distribution
UPS accounts for 24.5% of displayed detection occurrences (94 occurrences) , followed by USPS (20.6%) and DHL (19.3%) .
Base: 384 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
94 occurrences
79 occurrences
74 occurrences
51 occurrences
22 occurrences
19 occurrences
18 occurrences
10 occurrences
9 occurrences
8 occurrences
Visual Distribution
94 occurrences
79 occurrences
74 occurrences
51 occurrences
22 occurrences
19 occurrences
18 occurrences
10 occurrences
9 occurrences
8 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 94 | 24.48% |
| USPS | 79 | 20.57% |
| DHL | 74 | 19.27% |
| FedEx | 51 | 13.28% |
| DPD | 22 | 5.73% |
| GLS | 19 | 4.95% |
| Royal Mail | 18 | 4.69% |
| Australia Post | 10 | 2.60% |
| Hermes | 9 | 2.34% |
| TNT | 8 | 2.08% |
Store Launch Timeline
Over the past 12 months, 176 new stores were launched in Wistia , with the highest activity in 2026-05 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
29 stores launched
29 stores launched
11 stores launched
7 stores launched
12 stores launched
25 stores launched
14 stores launched
12 stores launched
14 stores launched
10 stores launched
2 stores launched
Monthly Trend
6.3% of last 12 months
16.5% of last 12 months
16.5% of last 12 months
6.3% of last 12 months
4.0% of last 12 months
6.8% of last 12 months
14.2% of last 12 months
8.0% of last 12 months
6.8% of last 12 months
8.0% of last 12 months
5.7% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11 | 6.25% |
| 2026-04 | 29 | 16.48% |
| 2026-03 | 29 | 16.48% |
| 2026-02 | 11 | 6.25% |
| 2026-01 | 7 | 3.98% |
| 2025-12 | 12 | 6.82% |
| 2025-11 | 25 | 14.20% |
| 2025-10 | 14 | 7.95% |
| 2025-09 | 12 | 6.82% |
| 2025-08 | 14 | 7.95% |
| 2025-07 | 10 | 5.68% |
| 2025-06 | 2 | 1.14% |
Active Stores by Launch Year
Currently, 1,975 active stores in Wistia are tracked in our database , with the most stores launched in 2026 (89 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
89 active stores
157 active stores
142 active stores
164 active stores
194 active stores
206 active stores
158 active stores
125 active stores
112 active stores
116 active stores
51 active stores
56 active stores
44 active stores
52 active stores
28 active stores
Distribution by Launch Year
4.5% of tracked active stores
7.9% of tracked active stores
7.2% of tracked active stores
8.3% of tracked active stores
9.8% of tracked active stores
10.4% of tracked active stores
8.0% of tracked active stores
6.3% of tracked active stores
5.7% of tracked active stores
5.9% of tracked active stores
2.6% of tracked active stores
2.8% of tracked active stores
2.2% of tracked active stores
2.6% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 89 | 4.51% |
| 2025 | 157 | 7.95% |
| 2024 | 142 | 7.19% |
| 2023 | 164 | 8.30% |
| 2022 | 194 | 9.82% |
| 2021 | 206 | 10.43% |
| 2020 | 158 | 8.00% |
| 2019 | 125 | 6.33% |
| 2018 | 112 | 5.67% |
| 2017 | 116 | 5.87% |
| 2016 | 51 | 2.58% |
| 2015 | 56 | 2.84% |
| 2014 | 44 | 2.23% |
| 2013 | 52 | 2.63% |
| 2012 | 28 | 1.42% |
Geographic Distribution
United States stores with 45.4% (908 active verified stores) , followed by United Kingdom (12.1%) and Canada (6.6%) .
Base: 1,999 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
908 active verified stores
242 active verified stores
132 active verified stores
78 active verified stores
66 active verified stores
44 active verified stores
29 active verified stores
25 active verified stores
24 active verified stores
22 active verified stores
Visual Distribution
908 active verified stores
242 active verified stores
132 active verified stores
78 active verified stores
66 active verified stores
44 active verified stores
29 active verified stores
25 active verified stores
24 active verified stores
22 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 908 | 45.42% |
| United Kingdom | 242 | 12.11% |
| Canada | 132 | 6.60% |
| Australia | 78 | 3.90% |
| Germany | 66 | 3.30% |
| Italy | 44 | 2.20% |
| France | 29 | 1.45% |
| New Zealand | 25 | 1.25% |
| India | 24 | 1.20% |
| Netherlands | 22 | 1.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud - Electronics & Technology
Salesforce Commerce Cloud - Electronics & Technology
Shopify - Toys & Games
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
Shopify - Office Supplies
Custom
Shopify - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.9k | 100.00% |
| Emails | 1.4k | 35.68% |
| Phones | 1.1k | 27.92% |
| Ecommerce platform | 3.9k | 98.04% |
| Couriers | 388 | 9.87% |
| Payment Providers | 691 | 17.57% |
| Categories | 1.9k | 47.84% |
| Social Media | 2.8k | 71.74% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wistia e-commerce landscape:
Analyze 2k verified e-commerce stores on Wistia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Wistia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wistia e-commerce intelligence?
-
We track 2k verified Wistia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 26.2% of displayed detection occurrences (1,463 occurrences) , followed by Facebook (25.2%) and YouTube (12.9%) .
Base: 5,588 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,463 occurrences
1,408 occurrences
720 occurrences
532 occurrences
451 occurrences
405 occurrences
352 occurrences
150 occurrences
75 occurrences
32 occurrences
Visual Distribution
1,463 occurrences
1,408 occurrences
720 occurrences
532 occurrences
451 occurrences
405 occurrences
352 occurrences
150 occurrences
75 occurrences
32 occurrences