UserWay Technology Adoption in E-commerce

Discover 8.6k e-commerce stores using UserWay. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 42.8% of stores with physical delivery (3,627 stores) , followed by Shopify (33.1%) and WooCommerce (10.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 42.8%

3,627 stores

Shopify 33.1%

2,810 stores

898 stores

234 stores

197 stores

167 stores

126 stores

126 stores

84 stores

75 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in UserWay
Platform Stores with Physical Delivery Percentage
Custom 3627 42.76%
Shopify 2810 33.13%
WooCommerce 898 10.59%
BigCommerce 234 2.76%
Magento 197 2.32%
PrestaShop 167 1.97%
Wix eCommerce 126 1.49%
Squarespace Commerce 126 1.49%
TradePending 84 0.99%
nopCommerce 75 0.88%
OpenCart 37 0.44%
SAP Commerce Cloud 35 0.41%
Commerce7 28 0.33%
Inventrue 23 0.27%
CS Cart 15 0.18%

All Stores Distribution

Custom holds 31.8% share of all UserWay e-commerce stores (3,627) , with Shopify at 26.5% and WooCommerce at 21.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 31.8%

3,627 stores

Shopify 26.5%

3,021 stores

2,410 stores

284 stores

235 stores

186 stores

571 stores

655 stores

99 stores

84 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in UserWay
Platform Total Stores Percentage
Custom 3627 31.85%
Shopify 3021 26.53%
WooCommerce 2410 21.16%
BigCommerce 284 2.49%
Magento 235 2.06%
PrestaShop 186 1.63%
Wix eCommerce 571 5.01%
Squarespace Commerce 655 5.75%
TradePending 99 0.87%
nopCommerce 84 0.74%
OpenCart 60 0.53%
SAP Commerce Cloud 72 0.63%
Commerce7 36 0.32%
Inventrue 34 0.30%
CS Cart 15 0.13%

Categories Distribution

Vehicles & Parts leads with 19.1% of all stores (1,286 stores) , followed by Health & Beauty (17.4%) and Clothing & Accessories (15.8%) .

Top 10 Categories

Vehicles & Parts 19.1%

1,286 stores

Health & Beauty 17.4%

1,168 stores

Clothing & Accessories 15.8%

1,061 stores

Food & Beverages 12.5%

838 stores

Jewelry & Watches 6.1%

408 stores

Home & Garden 4.2%

281 stores

Furniture & Home Decor 3.9%

260 stores

Sporting Goods & Outdoor Gear 3.8%

257 stores

Electronics & Technology 3.6%

241 stores

Gifts & Special Occasions 3.1%

210 stores

Visual Distribution

Distribution of top 10 UserWay store categories (December 2025)
Distribution of categories in UserWay e-commerce stores
Category Number of Stores Percentage
Vehicles & Parts 1286 19.14%
Health & Beauty 1168 17.38%
Clothing & Accessories 1061 15.79%
Food & Beverages 838 12.47%
Jewelry & Watches 408 6.07%
Home & Garden 281 4.18%
Furniture & Home Decor 260 3.87%
Sporting Goods & Outdoor Gear 257 3.82%
Electronics & Technology 241 3.59%
Gifts & Special Occasions 210 3.13%
Business & Industrial 188 2.80%
Arts & Entertainment 155 2.31%
Pets & Pet Supplies 150 2.23%
Tools & Hardware 134 1.99%
Toys & Games 82 1.22%

Payment Providers Distribution

PayPal leads with 22.5% among AI-verified physical stores (712 stores) , followed by American Express (19.1%) and MasterCard (13.7%) .

Base: 2,160 AI-verified physical stores with detectable payment providers (18.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.5%

712 stores

605 stores

432 stores

318 stores

218 stores

Bolt 5.9%

188 stores

169 stores

131 stores

92 stores

VISA 2.8%

88 stores

Visual Distribution

Distribution of top 10 UserWay payment providers (December 2025)
Distribution of payment providers in UserWay e-commerce stores
Payment Provider Store Count Market Share
PayPal 712 22.52%
American Express 605 19.14%
MasterCard 432 13.67%
Stripe Connect 318 10.06%
Apple Pay 218 6.90%
Bolt 188 5.95%
Google Pay 169 5.35%
Klarna 131 4.14%
Affirm 92 2.91%
VISA 88 2.78%
Paddle 76 2.40%
Amazon Pay 55 1.74%
JCB 29 0.92%
Braintree 27 0.85%
Sezzle 21 0.66%

Shipping Carriers Distribution

UPS leads with 32.3% among AI-verified physical stores (896 stores) , followed by USPS (28.3%) and FedEx (20.4%) .

Base: 1,948 AI-verified physical stores with detectable shipping carriers (16.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 32.3%

896 stores

USPS 28.3%

784 stores

FedEx 20.4%

565 stores

DHL 7.0%

195 stores

GLS 4.2%

116 stores

DPD 1.8%

50 stores

35 stores

30 stores

26 stores

TNT 0.6%

18 stores

Visual Distribution

Distribution of top 10 UserWay shipping carriers (December 2025)
Distribution of shipping carriers in UserWay e-commerce stores
Shipping Carrier Store Count Market Share
UPS 896 32.31%
USPS 784 28.27%
FedEx 565 20.38%
DHL 195 7.03%
GLS 116 4.18%
DPD 50 1.80%
Hermes 35 1.26%
Speedy 30 1.08%
Royal Mail 26 0.94%
TNT 18 0.65%
Canada Post 15 0.54%
DoorDash 13 0.47%
Yamato Japan 11 0.40%
Estes 10 0.36%
Australia Post 9 0.32%

Store Launch Timeline

Over the past 12 months, 771 new stores were launched in UserWay , with the highest activity in 2025-11 (67 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.7%

67 stores launched

2025-10 9.3%

72 stores launched

2025-09 7.7%

59 stores launched

2025-08 8.8%

68 stores launched

2025-07 6.2%

48 stores launched

2025-06 7.9%

61 stores launched

2025-05 8.2%

63 stores launched

2025-04 7.7%

59 stores launched

2025-03 9.2%

71 stores launched

2025-02 9.7%

75 stores launched

2025-01 11.0%

85 stores launched

2024-12 5.6%

43 stores launched

Monthly Trend

Monthly store launches in UserWay (December 2025)
Monthly store launches in UserWay over the past 12 months
Month Stores Launched Percentage
2025-11 67 8.69%
2025-10 72 9.34%
2025-09 59 7.65%
2025-08 68 8.82%
2025-07 48 6.23%
2025-06 61 7.91%
2025-05 63 8.17%
2025-04 59 7.65%
2025-03 71 9.21%
2025-02 75 9.73%
2025-01 85 11.02%
2024-12 43 5.58%

Active Stores by Launch Year

Currently, 8,528 active stores in UserWay are tracked in our database , with the most stores launched in 2025 (728 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 8.5%

728 active stores

2024 9.0%

768 active stores

2023 6.4%

544 active stores

2022 5.6%

477 active stores

2021 5.2%

447 active stores

2020 6.0%

515 active stores

2019 4.4%

374 active stores

2018 5.0%

426 active stores

2017 4.2%

361 active stores

2016 2.9%

247 active stores

2015 2.9%

247 active stores

2014 3.0%

258 active stores

2013 3.5%

301 active stores

2012 2.8%

237 active stores

2011 2.8%

239 active stores

Distribution by Launch Year

Active stores in UserWay by original launch year (December 2025)
Active stores in UserWay by launch year
Launch Year Active Stores Percentage
2025 728 8.54%
2024 768 9.01%
2023 544 6.38%
2022 477 5.59%
2021 447 5.24%
2020 515 6.04%
2019 374 4.39%
2018 426 5.00%
2017 361 4.23%
2016 247 2.90%
2015 247 2.90%
2014 258 3.03%
2013 301 3.53%
2012 237 2.78%
2011 239 2.80%
2010 215 2.52%
2009 196 2.30%
2008 175 2.05%
2007 173 2.03%
2006 134 1.57%
2005 131 1.54%
2004 182 2.13%
2003 145 1.70%
2002 137 1.61%
2001 153 1.79%
2000 151 1.77%
1999 191 2.24%
1998 150 1.76%
1997 110 1.29%
1996 85 1.00%
1995 31 0.36%

Social Media Usage

Facebook leads with 29.8% among stores with at least one detectable social profile (6,368 stores) , followed by Instagram (26.3%) and YouTube (13.3%) .

Base: 9,680 stores with any detectable social profile (82.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.8%

6,368 stores

Instagram 26.3%

5,632 stores

YouTube 13.3%

2,841 stores

Twitter 8.8%

1,890 stores

TikTok 6.7%

1,437 stores

Pinterest 6.1%

1,295 stores

LinkedIn 5.5%

1,172 stores

X 2.6%

566 stores

WhatsApp 0.7%

142 stores

Vimeo 0.2%

46 stores

Visual Distribution

Distribution of social media platforms in UserWay (December 2025)
Distribution of social media platforms in UserWay e-commerce stores
Social Platform Store Count Market Share
Facebook 6368 29.77%
Instagram 5632 26.33%
YouTube 2841 13.28%
Twitter 1890 8.84%
TikTok 1437 6.72%
Pinterest 1295 6.05%
LinkedIn 1172 5.48%
X 566 2.65%
WhatsApp 142 0.66%
Vimeo 46 0.22%

Geographic Distribution

United States leads with 76.3% (5,665 AI-verified stores) , followed by Israel (6.0%) and Greece (3.3%) .

Base: 7,426 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

5,665 AI-verified stores

445 AI-verified stores

244 AI-verified stores

219 AI-verified stores

Spain 2.1%

155 AI-verified stores

Italy 1.7%

129 AI-verified stores

129 AI-verified stores

127 AI-verified stores

53 AI-verified stores

36 AI-verified stores

Visual Distribution

Geographic distribution of stores using UserWay (December 2025)
Geographic distribution of stores using UserWay
Country AI-Verified Store Count Market Share
United States 5665 76.29%
Israel 445 5.99%
Greece 244 3.29%
Germany 219 2.95%
Spain 155 2.09%
Italy 129 1.74%
Canada 129 1.74%
United Kingdom 127 1.71%
Australia 53 0.71%
Poland 36 0.48%
France 32 0.43%
Romania 28 0.38%
South Africa 25 0.34%
Azerbaijan 24 0.32%
Argentina 23 0.31%
Iran 21 0.28%
Mexico 19 0.26%
Brazil 18 0.24%
China 18 0.24%
Netherlands 16 0.22%

Dataset Coverage

Field Rows count Coverage
Website 11.7k 100.00%
Emails 6.6k 55.87%
Phones 1.6k 13.43%
Ecommerce platform 11.6k 99.11%
Couriers 1.9k 16.58%
Payment Providers 2.2k 18.39%
Categories 8.5k 72.48%
Social Media 9.7k 82.40%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed UserWay E-commerce Database to:

Gain actionable insights into 8.6k physical stores in UserWay.

Identify High-Value Leads

Quickly find and contact the best decision-makers at UserWay online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the UserWay E-commerce Database?

Our database covers over 8.6k UserWay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy