UserWay Technology Adoption in E-commerce

Discover 6.0k verified e-commerce stores using UserWay. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 10.3k domains. 6.0k verified as active stores with physical delivery.

· · Next full refresh: April 2026

6.0k verified active stores out of 10.3k detected · 58.8% verification rate

E-commerce Platforms Distribution

Shopify leads with 57.4% of stores with physical delivery (3,421 stores) , followed by WooCommerce (12.4%) and Custom (12.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 57.4%

3,421 stores

737 stores

Custom 12.2%

726 stores

250 stores

247 stores

190 stores

109 stores

102 stores

67 stores

45 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in UserWay
Platform Stores with Physical Delivery Percentage
Shopify 3421 57.37%
WooCommerce 737 12.36%
Custom 726 12.18%
BigCommerce 250 4.19%
Magento 247 4.14%
PrestaShop 190 3.19%
Squarespace Commerce 109 1.83%
Wix eCommerce 102 1.71%
nopCommerce 67 1.12%
OpenCart 45 0.75%
osCommerce 19 0.32%
Salesforce Commerce Cloud 17 0.29%
CS Cart 15 0.25%
Ecwid 9 0.15%
SAP Commerce Cloud 9 0.15%

Categories Distribution

Clothing & Accessories leads with 23.6% of all stores (1,176 stores) , followed by Health & Beauty (20.4%) and Food & Beverages (13.0%) .

Base: 4,976 AI-verified stores with physical delivery and detected product categories (82.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 23.6%

1,176 stores

Health & Beauty 20.4%

1,017 stores

Food & Beverages 13.0%

646 stores

Jewelry & Watches 8.9%

444 stores

Home & Garden 5.4%

269 stores

Sporting Goods & Outdoor Gear 4.8%

238 stores

Electronics & Technology 3.8%

187 stores

Furniture & Home Decor 3.8%

187 stores

Gifts & Special Occasions 3.4%

170 stores

Vehicles & Parts 2.6%

128 stores

Visual Distribution

Distribution of top 10 UserWay store categories (March 2026)
Distribution of categories in UserWay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1176 23.63%
Health & Beauty 1017 20.44%
Food & Beverages 646 12.98%
Jewelry & Watches 444 8.92%
Home & Garden 269 5.41%
Sporting Goods & Outdoor Gear 238 4.78%
Electronics & Technology 187 3.76%
Furniture & Home Decor 187 3.76%
Gifts & Special Occasions 170 3.42%
Vehicles & Parts 128 2.57%
Pets & Pet Supplies 125 2.51%
Tools & Hardware 115 2.31%
Arts & Entertainment 103 2.07%
Business & Industrial 92 1.85%
Toys & Games 79 1.59%

Payment Providers Distribution

PayPal leads with 26.0% among AI-verified physical stores (734 stores) , followed by American Express (18.8%) and MasterCard (13.6%) .

Base: 1,906 AI-verified physical stores with detectable payment providers (18.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.0%

734 stores

531 stores

383 stores

251 stores

198 stores

153 stores

147 stores

VISA 3.4%

95 stores

Bolt 3.3%

93 stores

82 stores

Visual Distribution

Distribution of top 10 UserWay payment providers (March 2026)
Distribution of payment providers in UserWay e-commerce stores
Payment Provider Store Count Market Share
PayPal 734 26.01%
American Express 531 18.82%
MasterCard 383 13.57%
Stripe Connect 251 8.89%
Apple Pay 198 7.02%
Klarna 153 5.42%
Google Pay 147 5.21%
VISA 95 3.37%
Bolt 93 3.30%
Affirm 82 2.91%
Amazon Pay 59 2.09%
JCB 36 1.28%
Sezzle 23 0.82%
SEPA 19 0.67%
Braintree 18 0.64%

Shipping Carriers Distribution

UPS leads with 33.9% among AI-verified physical stores (910 stores) , followed by USPS (29.4%) and FedEx (20.4%) .

Base: 1,774 AI-verified physical stores with detectable shipping carriers (17.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 33.9%

910 stores

USPS 29.4%

790 stores

FedEx 20.4%

547 stores

DHL 7.8%

209 stores

DPD 1.7%

46 stores

GLS 1.7%

45 stores

23 stores

23 stores

22 stores

TNT 0.6%

16 stores

Visual Distribution

Distribution of top 10 UserWay shipping carriers (March 2026)
Distribution of shipping carriers in UserWay e-commerce stores
Shipping Carrier Store Count Market Share
UPS 910 33.88%
USPS 790 29.41%
FedEx 547 20.36%
DHL 209 7.78%
DPD 46 1.71%
GLS 45 1.68%
Speedy 23 0.86%
Hermes 23 0.86%
Royal Mail 22 0.82%
TNT 16 0.60%
Canada Post 16 0.60%
Australia Post 11 0.41%
ELTA 10 0.37%
Seur 10 0.37%
Estes 8 0.30%

Store Launch Timeline

Over the past 12 months, 488 new stores were launched in UserWay , with the highest activity in 2026-02 (29 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 5.9%

29 stores launched

2026-01 7.0%

34 stores launched

2025-12 12.5%

61 stores launched

2025-11 9.6%

47 stores launched

2025-10 9.6%

47 stores launched

2025-09 10.9%

53 stores launched

2025-08 9.6%

47 stores launched

2025-07 6.6%

32 stores launched

2025-06 7.2%

35 stores launched

2025-05 7.4%

36 stores launched

2025-04 7.6%

37 stores launched

2025-03 6.1%

30 stores launched

Monthly Trend

Monthly store launches in UserWay (March 2026)
Monthly store launches in UserWay over the past 12 months
Month Stores Launched Percentage
2026-02 29 5.94%
2026-01 34 6.97%
2025-12 61 12.50%
2025-11 47 9.63%
2025-10 47 9.63%
2025-09 53 10.86%
2025-08 47 9.63%
2025-07 32 6.56%
2025-06 35 7.17%
2025-05 36 7.38%
2025-04 37 7.58%
2025-03 30 6.15%

Active Stores by Launch Year

Currently, 5,980 active stores in UserWay are tracked in our database , with the most stores launched in 2026 (64 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.1%

64 active stores

2025 8.3%

496 active stores

2024 8.0%

480 active stores

2023 6.8%

405 active stores

2022 5.4%

320 active stores

2021 5.6%

335 active stores

2020 5.9%

355 active stores

2019 4.2%

250 active stores

2018 4.7%

279 active stores

2017 4.4%

264 active stores

2016 2.9%

173 active stores

2015 2.7%

161 active stores

2014 3.3%

199 active stores

2013 3.4%

201 active stores

2012 2.6%

158 active stores

Distribution by Launch Year

Active stores in UserWay by original launch year (March 2026)
Active stores in UserWay by launch year
Launch Year Active Stores Percentage
2026 64 1.07%
2025 496 8.29%
2024 480 8.03%
2023 405 6.77%
2022 320 5.35%
2021 335 5.60%
2020 355 5.94%
2019 250 4.18%
2018 279 4.67%
2017 264 4.41%
2016 173 2.89%
2015 161 2.69%
2014 199 3.33%
2013 201 3.36%
2012 158 2.64%
2011 140 2.34%
2010 130 2.17%
2009 123 2.06%
2008 119 1.99%
2007 123 2.06%
2006 107 1.79%
2005 87 1.45%
2004 125 2.09%
2003 96 1.61%
2002 98 1.64%
2001 129 2.16%
2000 114 1.91%
1999 128 2.14%
1998 128 2.14%
1997 95 1.59%
1996 72 1.20%
1995 26 0.43%

Social Media Usage

Instagram leads with 27.2% among stores with at least one detectable social profile (4,682 stores) , followed by Facebook (26.9%) and YouTube (12.3%) .

Base: 8,696 stores with any detectable social profile (84.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 27.2%

4,682 stores

Facebook 26.9%

4,628 stores

YouTube 12.3%

2,113 stores

TikTok 9.1%

1,568 stores

Twitter 7.3%

1,260 stores

Pinterest 7.2%

1,236 stores

LinkedIn 5.8%

1,005 stores

X 3.0%

519 stores

WhatsApp 0.8%

141 stores

Vimeo 0.3%

48 stores

Visual Distribution

Distribution of social media platforms in UserWay (March 2026)
Distribution of social media platforms in UserWay e-commerce stores
Social Platform Store Count Market Share
Instagram 4682 27.22%
Facebook 4628 26.91%
YouTube 2113 12.28%
TikTok 1568 9.12%
Twitter 1260 7.33%
Pinterest 1236 7.19%
LinkedIn 1005 5.84%
X 519 3.02%
WhatsApp 141 0.82%
Vimeo 48 0.28%

Geographic Distribution

United States leads with 72.1% (4,105 AI-verified stores) , followed by Israel (7.4%) and Greece (4.5%) .

Base: 5,691 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,105 AI-verified stores

421 AI-verified stores

257 AI-verified stores

Italy 2.8%

160 AI-verified stores

135 AI-verified stores

Spain 2.3%

132 AI-verified stores

119 AI-verified stores

111 AI-verified stores

51 AI-verified stores

31 AI-verified stores

Visual Distribution

Geographic distribution of stores using UserWay (March 2026)
Geographic distribution of stores using UserWay
Country AI-Verified Store Count Market Share
United States 4105 72.13%
Israel 421 7.40%
Greece 257 4.52%
Italy 160 2.81%
Germany 135 2.37%
Spain 132 2.32%
Canada 119 2.09%
United Kingdom 111 1.95%
Australia 51 0.90%
Romania 31 0.54%
Poland 28 0.49%
Netherlands 24 0.42%
France 23 0.40%
China 20 0.35%
Ireland 17 0.30%
Austria 12 0.21%
South Africa 12 0.21%
Hong Kong 12 0.21%
Japan 11 0.19%
New Zealand 10 0.18%

Data Coverage

Field Rows count Coverage
Website 10.3k 100.00%
Emails 5.7k 55.50%
Phones 1.5k 14.69%
Ecommerce platform 10.2k 99.27%
Couriers 1.8k 17.26%
Payment Providers 1.9k 18.54%
Categories 5.4k 52.65%
Social Media 8.7k 84.59%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Analyze Market →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the UserWay e-commerce landscape:

Analyze 6.0k verified e-commerce stores on UserWay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across UserWay e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the UserWay e-commerce intelligence?

We track 6.0k verified UserWay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy