UserWay Technology Adoption in E-commerce
Discover 6.0k verified e-commerce stores using UserWay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.3k domains. 6.0k verified as active stores with physical delivery.
· · Next full refresh: April 2026
6.0k verified active stores out of 10.3k detected · 58.8% verification rate
E-commerce Platforms Distribution
Shopify leads with 57.4% of stores with physical delivery (3,421 stores) , followed by WooCommerce (12.4%) and Custom (12.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,421 stores
737 stores
726 stores
250 stores
247 stores
190 stores
109 stores
102 stores
67 stores
45 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 3421 | 57.37% |
| WooCommerce | 737 | 12.36% |
| Custom | 726 | 12.18% |
| BigCommerce | 250 | 4.19% |
| Magento | 247 | 4.14% |
| PrestaShop | 190 | 3.19% |
| Squarespace Commerce | 109 | 1.83% |
| Wix eCommerce | 102 | 1.71% |
| nopCommerce | 67 | 1.12% |
| OpenCart | 45 | 0.75% |
| osCommerce | 19 | 0.32% |
| Salesforce Commerce Cloud | 17 | 0.29% |
| CS Cart | 15 | 0.25% |
| Ecwid | 9 | 0.15% |
| SAP Commerce Cloud | 9 | 0.15% |
All Stores Distribution
Shopify holds 36.9% share of all UserWay e-commerce stores (3,588) , with WooCommerce at 27.3% and Custom at 7.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,588 stores
2,656 stores
726 stores
329 stores
290 stores
216 stores
1,043 stores
604 stores
76 stores
66 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3588 | 36.85% |
| WooCommerce | 2656 | 27.28% |
| Custom | 726 | 7.46% |
| BigCommerce | 329 | 3.38% |
| Magento | 290 | 2.98% |
| PrestaShop | 216 | 2.22% |
| Squarespace Commerce | 1043 | 10.71% |
| Wix eCommerce | 604 | 6.20% |
| nopCommerce | 76 | 0.78% |
| OpenCart | 66 | 0.68% |
| osCommerce | 19 | 0.20% |
| Salesforce Commerce Cloud | 18 | 0.18% |
| CS Cart | 15 | 0.15% |
| Ecwid | 20 | 0.21% |
| SAP Commerce Cloud | 70 | 0.72% |
Categories Distribution
Clothing & Accessories leads with 23.6% of all stores (1,176 stores) , followed by Health & Beauty (20.4%) and Food & Beverages (13.0%) .
Base: 4,976 AI-verified stores with physical delivery and detected product categories (82.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,176 stores
1,017 stores
646 stores
444 stores
269 stores
238 stores
187 stores
187 stores
170 stores
128 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1176 | 23.63% |
| Health & Beauty | 1017 | 20.44% |
| Food & Beverages | 646 | 12.98% |
| Jewelry & Watches | 444 | 8.92% |
| Home & Garden | 269 | 5.41% |
| Sporting Goods & Outdoor Gear | 238 | 4.78% |
| Electronics & Technology | 187 | 3.76% |
| Furniture & Home Decor | 187 | 3.76% |
| Gifts & Special Occasions | 170 | 3.42% |
| Vehicles & Parts | 128 | 2.57% |
| Pets & Pet Supplies | 125 | 2.51% |
| Tools & Hardware | 115 | 2.31% |
| Arts & Entertainment | 103 | 2.07% |
| Business & Industrial | 92 | 1.85% |
| Toys & Games | 79 | 1.59% |
Payment Providers Distribution
PayPal leads with 26.0% among AI-verified physical stores (734 stores) , followed by American Express (18.8%) and MasterCard (13.6%) .
Base: 1,906 AI-verified physical stores with detectable payment providers (18.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
734 stores
531 stores
383 stores
251 stores
198 stores
153 stores
147 stores
95 stores
93 stores
82 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 734 | 26.01% |
| American Express | 531 | 18.82% |
| MasterCard | 383 | 13.57% |
| Stripe Connect | 251 | 8.89% |
| Apple Pay | 198 | 7.02% |
| Klarna | 153 | 5.42% |
| Google Pay | 147 | 5.21% |
| VISA | 95 | 3.37% |
| Bolt | 93 | 3.30% |
| Affirm | 82 | 2.91% |
| Amazon Pay | 59 | 2.09% |
| JCB | 36 | 1.28% |
| Sezzle | 23 | 0.82% |
| SEPA | 19 | 0.67% |
| Braintree | 18 | 0.64% |
Shipping Carriers Distribution
UPS leads with 33.9% among AI-verified physical stores (910 stores) , followed by USPS (29.4%) and FedEx (20.4%) .
Base: 1,774 AI-verified physical stores with detectable shipping carriers (17.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 910 | 33.88% |
| USPS | 790 | 29.41% |
| FedEx | 547 | 20.36% |
| DHL | 209 | 7.78% |
| DPD | 46 | 1.71% |
| GLS | 45 | 1.68% |
| Speedy | 23 | 0.86% |
| Hermes | 23 | 0.86% |
| Royal Mail | 22 | 0.82% |
| TNT | 16 | 0.60% |
| Canada Post | 16 | 0.60% |
| Australia Post | 11 | 0.41% |
| ELTA | 10 | 0.37% |
| Seur | 10 | 0.37% |
| Estes | 8 | 0.30% |
Store Launch Timeline
Over the past 12 months, 488 new stores were launched in UserWay , with the highest activity in 2026-02 (29 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
29 stores launched
34 stores launched
61 stores launched
47 stores launched
47 stores launched
53 stores launched
47 stores launched
32 stores launched
35 stores launched
36 stores launched
37 stores launched
30 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 29 | 5.94% |
| 2026-01 | 34 | 6.97% |
| 2025-12 | 61 | 12.50% |
| 2025-11 | 47 | 9.63% |
| 2025-10 | 47 | 9.63% |
| 2025-09 | 53 | 10.86% |
| 2025-08 | 47 | 9.63% |
| 2025-07 | 32 | 6.56% |
| 2025-06 | 35 | 7.17% |
| 2025-05 | 36 | 7.38% |
| 2025-04 | 37 | 7.58% |
| 2025-03 | 30 | 6.15% |
Active Stores by Launch Year
Currently, 5,980 active stores in UserWay are tracked in our database , with the most stores launched in 2026 (64 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
64 active stores
496 active stores
480 active stores
405 active stores
320 active stores
335 active stores
355 active stores
250 active stores
279 active stores
264 active stores
173 active stores
161 active stores
199 active stores
201 active stores
158 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 64 | 1.07% |
| 2025 | 496 | 8.29% |
| 2024 | 480 | 8.03% |
| 2023 | 405 | 6.77% |
| 2022 | 320 | 5.35% |
| 2021 | 335 | 5.60% |
| 2020 | 355 | 5.94% |
| 2019 | 250 | 4.18% |
| 2018 | 279 | 4.67% |
| 2017 | 264 | 4.41% |
| 2016 | 173 | 2.89% |
| 2015 | 161 | 2.69% |
| 2014 | 199 | 3.33% |
| 2013 | 201 | 3.36% |
| 2012 | 158 | 2.64% |
| 2011 | 140 | 2.34% |
| 2010 | 130 | 2.17% |
| 2009 | 123 | 2.06% |
| 2008 | 119 | 1.99% |
| 2007 | 123 | 2.06% |
| 2006 | 107 | 1.79% |
| 2005 | 87 | 1.45% |
| 2004 | 125 | 2.09% |
| 2003 | 96 | 1.61% |
| 2002 | 98 | 1.64% |
| 2001 | 129 | 2.16% |
| 2000 | 114 | 1.91% |
| 1999 | 128 | 2.14% |
| 1998 | 128 | 2.14% |
| 1997 | 95 | 1.59% |
| 1996 | 72 | 1.20% |
| 1995 | 26 | 0.43% |
Geographic Distribution
United States leads with 72.1% (4,105 AI-verified stores) , followed by Israel (7.4%) and Greece (4.5%) .
Base: 5,691 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4,105 AI-verified stores
421 AI-verified stores
257 AI-verified stores
160 AI-verified stores
135 AI-verified stores
132 AI-verified stores
119 AI-verified stores
111 AI-verified stores
51 AI-verified stores
31 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4105 | 72.13% |
| Israel | 421 | 7.40% |
| Greece | 257 | 4.52% |
| Italy | 160 | 2.81% |
| Germany | 135 | 2.37% |
| Spain | 132 | 2.32% |
| Canada | 119 | 2.09% |
| United Kingdom | 111 | 1.95% |
| Australia | 51 | 0.90% |
| Romania | 31 | 0.54% |
| Poland | 28 | 0.49% |
| Netherlands | 24 | 0.42% |
| France | 23 | 0.40% |
| China | 20 | 0.35% |
| Ireland | 17 | 0.30% |
| Austria | 12 | 0.21% |
| South Africa | 12 | 0.21% |
| Hong Kong | 12 | 0.21% |
| Japan | 11 | 0.19% |
| New Zealand | 10 | 0.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Furniture & Home Decor
Custom
Custom
Custom
Shopify - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
Salesforce Commerce Cloud
Custom - Health & Beauty
Custom - Sporting Goods & Outdoor Gear
Custom
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.3k | 100.00% |
| Emails | 5.7k | 55.50% |
| Phones | 1.5k | 14.69% |
| Ecommerce platform | 10.2k | 99.27% |
| Couriers | 1.8k | 17.26% |
| Payment Providers | 1.9k | 18.54% |
| Categories | 5.4k | 52.65% |
| Social Media | 8.7k | 84.59% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the UserWay e-commerce landscape:
Analyze 6.0k verified e-commerce stores on UserWay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across UserWay e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the UserWay e-commerce intelligence?
-
We track 6.0k verified UserWay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 27.2% among stores with at least one detectable social profile (4,682 stores) , followed by Facebook (26.9%) and YouTube (12.3%) .
Base: 8,696 stores with any detectable social profile (84.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,682 stores
4,628 stores
2,113 stores
1,568 stores
1,260 stores
1,236 stores
1,005 stores
519 stores
141 stores
48 stores
Visual Distribution