UserWay Technology Adoption in E-commerce
Discover 6.1k verified e-commerce stores using UserWay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.2k domains. 6.1k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
6.1k verified active stores out of 10.2k detected · 59.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 56.9% of stores with physical delivery (3,358 stores) , followed by Custom (13.3%) and WooCommerce (11.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,358 stores
785 stores
704 stores
226 stores
225 stores
195 stores
112 stores
104 stores
67 stores
33 stores
Visual Distribution
3,358 stores
785 stores
704 stores
226 stores
225 stores
195 stores
112 stores
104 stores
67 stores
33 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 3358 | 56.92% |
| Custom | 785 | 13.31% |
| WooCommerce | 704 | 11.93% |
| BigCommerce | 226 | 3.83% |
| Magento | 225 | 3.81% |
| PrestaShop | 195 | 3.31% |
| Squarespace Commerce | 112 | 1.90% |
| Wix eCommerce | 104 | 1.76% |
| nopCommerce | 67 | 1.14% |
| OpenCart | 33 | 0.56% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 37.4% share of all UserWay e-commerce stores (3,547) , with Custom at 8.3% and WooCommerce at 26.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,547 stores
785 stores
2,510 stores
312 stores
261 stores
214 stores
1,021 stores
579 stores
79 stores
52 stores
Visual Distribution
3,547 stores
785 stores
2,510 stores
312 stores
261 stores
214 stores
1,021 stores
579 stores
79 stores
52 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3547 | 37.37% |
| Custom | 785 | 8.27% |
| WooCommerce | 2510 | 26.44% |
| BigCommerce | 312 | 3.29% |
| Magento | 261 | 2.75% |
| PrestaShop | 214 | 2.25% |
| Squarespace Commerce | 1021 | 10.76% |
| Wix eCommerce | 579 | 6.10% |
| nopCommerce | 79 | 0.83% |
| OpenCart | 52 | 0.55% |
Categories Distribution
Health & Beauty stores with 18.3% of all stores (1,024 stores) , followed by Clothing & Accessories (17.6%) and Food & Beverages (13.4%) .
Base: 5,581 AI-verified stores with physical delivery and detected product categories (91.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,024 stores
983 stores
750 stores
610 stores
396 stores
361 stores
230 stores
221 stores
187 stores
172 stores
Visual Distribution
1,024 stores
983 stores
750 stores
610 stores
396 stores
361 stores
230 stores
221 stores
187 stores
172 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1024 | 18.35% |
| Clothing & Accessories | 983 | 17.61% |
| Food & Beverages | 750 | 13.44% |
| Sporting Goods & Outdoor Gear | 610 | 10.93% |
| Jewelry & Watches | 396 | 7.10% |
| Home & Garden | 361 | 6.47% |
| Toys & Games | 230 | 4.12% |
| Furniture & Home Decor | 221 | 3.96% |
| Arts & Entertainment | 187 | 3.35% |
| Tools & Hardware | 172 | 3.08% |
Payment Providers Distribution
PayPal stores with 26.1% among AI-verified physical stores (406 stores) , followed by American Express (17.1%) and MasterCard (14.6%) .
Base: 1,358 AI-verified physical stores with detectable payment providers (13.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
406 stores
266 stores
226 stores
124 stores
103 stores
88 stores
73 stores
69 stores
67 stores
36 stores
Visual Distribution
406 stores
266 stores
226 stores
124 stores
103 stores
88 stores
73 stores
69 stores
67 stores
36 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 406 | 26.14% |
| American Express | 266 | 17.13% |
| MasterCard | 226 | 14.55% |
| Stripe Connect | 124 | 7.98% |
| Klarna | 103 | 6.63% |
| Apple Pay | 88 | 5.67% |
| Bolt | 73 | 4.70% |
| Google Pay | 69 | 4.44% |
| VISA | 67 | 4.31% |
| Affirm | 36 | 2.32% |
Shipping Carriers Distribution
UPS stores with 34.5% among AI-verified physical stores (471 stores) , followed by USPS (25.6%) and FedEx (19.6%) .
Base: 1,049 AI-verified physical stores with detectable shipping carriers (10.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
471 stores
350 stores
268 stores
102 stores
40 stores
36 stores
17 stores
14 stores
13 stores
12 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 471 | 34.51% |
| USPS | 350 | 25.64% |
| FedEx | 268 | 19.63% |
| DHL | 102 | 7.47% |
| GLS | 40 | 2.93% |
| DPD | 36 | 2.64% |
| Hermes | 17 | 1.25% |
| Speedy | 14 | 1.03% |
| Royal Mail | 13 | 0.95% |
| TNT | 12 | 0.88% |
Store Launch Timeline
Over the past 12 months, 481 new stores were launched in UserWay , with the highest activity in 2026-05 (39 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
39 stores launched
28 stores launched
46 stores launched
29 stores launched
46 stores launched
52 stores launched
43 stores launched
55 stores launched
47 stores launched
46 stores launched
29 stores launched
21 stores launched
Monthly Trend
8.1% of last 12 months
5.8% of last 12 months
9.6% of last 12 months
6.0% of last 12 months
9.6% of last 12 months
10.8% of last 12 months
8.9% of last 12 months
11.4% of last 12 months
9.8% of last 12 months
9.6% of last 12 months
6.0% of last 12 months
4.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 39 | 8.11% |
| 2026-04 | 28 | 5.82% |
| 2026-03 | 46 | 9.56% |
| 2026-02 | 29 | 6.03% |
| 2026-01 | 46 | 9.56% |
| 2025-12 | 52 | 10.81% |
| 2025-11 | 43 | 8.94% |
| 2025-10 | 55 | 11.43% |
| 2025-09 | 47 | 9.77% |
| 2025-08 | 46 | 9.56% |
| 2025-07 | 29 | 6.03% |
| 2025-06 | 21 | 4.37% |
Active Stores by Launch Year
Currently, 6,020 active stores in UserWay are tracked in our database , with the most stores launched in 2026 (192 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
192 active stores
474 active stores
459 active stores
406 active stores
322 active stores
334 active stores
359 active stores
240 active stores
267 active stores
273 active stores
168 active stores
165 active stores
197 active stores
202 active stores
148 active stores
Distribution by Launch Year
3.2% of tracked active stores
7.9% of tracked active stores
7.6% of tracked active stores
6.7% of tracked active stores
5.3% of tracked active stores
5.5% of tracked active stores
6.0% of tracked active stores
4.0% of tracked active stores
4.4% of tracked active stores
4.5% of tracked active stores
2.8% of tracked active stores
2.7% of tracked active stores
3.3% of tracked active stores
3.4% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 192 | 3.19% |
| 2025 | 474 | 7.87% |
| 2024 | 459 | 7.62% |
| 2023 | 406 | 6.74% |
| 2022 | 322 | 5.35% |
| 2021 | 334 | 5.55% |
| 2020 | 359 | 5.96% |
| 2019 | 240 | 3.99% |
| 2018 | 267 | 4.44% |
| 2017 | 273 | 4.53% |
| 2016 | 168 | 2.79% |
| 2015 | 165 | 2.74% |
| 2014 | 197 | 3.27% |
| 2013 | 202 | 3.36% |
| 2012 | 148 | 2.46% |
Geographic Distribution
United States stores with 71.4% (4,037 AI-verified stores) , followed by Israel (7.7%) and Greece (4.5%) .
Base: 5,652 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4,037 AI-verified stores
436 AI-verified stores
255 AI-verified stores
176 AI-verified stores
144 AI-verified stores
139 AI-verified stores
114 AI-verified stores
95 AI-verified stores
49 AI-verified stores
34 AI-verified stores
Visual Distribution
4,037 AI-verified stores
436 AI-verified stores
255 AI-verified stores
176 AI-verified stores
144 AI-verified stores
139 AI-verified stores
114 AI-verified stores
95 AI-verified stores
49 AI-verified stores
34 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4037 | 71.43% |
| Israel | 436 | 7.71% |
| Greece | 255 | 4.51% |
| Italy | 176 | 3.11% |
| Germany | 144 | 2.55% |
| Spain | 139 | 2.46% |
| Canada | 114 | 2.02% |
| United Kingdom | 95 | 1.68% |
| Australia | 49 | 0.87% |
| Romania | 34 | 0.60% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
SAP Commerce Cloud - Baby & Toddler
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
Shopify - Health & Beauty
Custom - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Arts & Entertainment
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.2k | 100.00% |
| Emails | 4.6k | 45.42% |
| Phones | 2.2k | 21.79% |
| Ecommerce platform | 10.1k | 99.12% |
| Couriers | 1.0k | 10.29% |
| Payment Providers | 1.4k | 13.33% |
| Categories | 6.0k | 58.43% |
| Social Media | 8.5k | 82.95% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the UserWay e-commerce landscape:
Analyze 6.1k verified e-commerce stores on UserWay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across UserWay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the UserWay e-commerce intelligence?
-
We track 6.1k verified UserWay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 27.1% among stores with at least one detectable social profile (4,681 stores) , followed by Facebook (26.9%) and YouTube (12.3%) .
Base: 8,453 stores with any detectable social profile (83.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,681 stores
4,634 stores
2,115 stores
1,585 stores
1,262 stores
1,204 stores
1,012 stores
541 stores
151 stores
59 stores
Visual Distribution
4,681 stores
4,634 stores
2,115 stores
1,585 stores
1,262 stores
1,204 stores
1,012 stores
541 stores
151 stores
59 stores