Understrap Technology Adoption in E-commerce
Discover 585 verified e-commerce stores using Understrap. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.7k domains. 585 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
585 verified active stores out of 1.7k detected · 35.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 93.5% of stores with physical delivery (547 stores) , followed by Custom (5.6%) and Welcart (0.5%) .
Base: 585 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
547 stores
33 stores
3 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
547 stores
33 stores
3 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 547 | 93.50% |
| Custom | 33 | 5.64% |
| Welcart | 3 | 0.51% |
| EC-CUBE | 1 | 0.17% |
| Magento | 1 | 0.17% |
| Accesso | 0 | 0.00% |
| Haravan | 0 | 0.00% |
| Wix eCommerce | 0 | 0.00% |
| OGL (Online Global Limited) eCommerce Platform | 0 | 0.00% |
| QDM, WooCommerce | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 96.1% share of detected Understrap e-commerce signals (1,585) , with Custom at 2.0% and Welcart at 0.4% (June 2026) .
Base: 1,650 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,585 websites
33 websites
6 websites
2 websites
2 websites
1 websites
1 websites
1 websites
4 websites
1 websites
Visual Distribution
1,585 websites
33 websites
6 websites
2 websites
2 websites
1 websites
1 websites
1 websites
4 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 1585 | 96.06% |
| Custom | 33 | 2.00% |
| Welcart | 6 | 0.36% |
| EC-CUBE | 2 | 0.12% |
| Magento | 2 | 0.12% |
| Accesso | 1 | 0.06% |
| Haravan | 1 | 0.06% |
| Wix eCommerce | 1 | 0.06% |
| OGL (Online Global Limited) eCommerce Platform | 4 | 0.24% |
| QDM, WooCommerce | 1 | 0.06% |
Categories Distribution
Food & Beverages stores with 16.8% of all stores (98 stores) , followed by Health & Beauty (12.1%) and Clothing & Accessories (10.4%) .
Base: 585 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
98 stores
71 stores
61 stores
53 stores
46 stores
36 stores
31 stores
25 stores
24 stores
23 stores
Visual Distribution
98 stores
71 stores
61 stores
53 stores
46 stores
36 stores
31 stores
25 stores
24 stores
23 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 98 | 16.75% |
| Health & Beauty | 71 | 12.14% |
| Clothing & Accessories | 61 | 10.43% |
| Tools & Hardware | 53 | 9.06% |
| Home & Garden | 46 | 7.86% |
| Business & Industrial | 36 | 6.15% |
| Sporting Goods & Outdoor Gear | 31 | 5.30% |
| Gifts & Special Occasions | 25 | 4.27% |
| Toys & Games | 24 | 4.10% |
| Arts & Entertainment | 23 | 3.93% |
Payment Providers Distribution
PayPal accounts for 33.6% of displayed detection occurrences (89 occurrences) , followed by MasterCard (14.7%) and Stripe Connect (10.6%) .
Base: 265 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
89 occurrences
39 occurrences
28 occurrences
27 occurrences
21 occurrences
17 occurrences
14 occurrences
12 occurrences
11 occurrences
7 occurrences
Visual Distribution
89 occurrences
39 occurrences
28 occurrences
27 occurrences
21 occurrences
17 occurrences
14 occurrences
12 occurrences
11 occurrences
7 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 89 | 33.58% |
| MasterCard | 39 | 14.72% |
| Stripe Connect | 28 | 10.57% |
| American Express | 27 | 10.19% |
| VISA | 21 | 7.92% |
| Apple Pay | 17 | 6.42% |
| Klarna | 14 | 5.28% |
| Przelewy24 | 12 | 4.53% |
| Google Pay | 11 | 4.15% |
| Bolt | 7 | 2.64% |
Shipping Carriers Distribution
DHL accounts for 16.5% of displayed detection occurrences (27 occurrences) , followed by UPS (16.5%) and DPD (14.0%) .
Base: 164 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
27 occurrences
27 occurrences
23 occurrences
21 occurrences
18 occurrences
11 occurrences
10 occurrences
9 occurrences
9 occurrences
9 occurrences
Visual Distribution
27 occurrences
27 occurrences
23 occurrences
21 occurrences
18 occurrences
11 occurrences
10 occurrences
9 occurrences
9 occurrences
9 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 27 | 16.46% |
| UPS | 27 | 16.46% |
| DPD | 23 | 14.02% |
| FedEx | 21 | 12.80% |
| USPS | 18 | 10.98% |
| Australia Post | 11 | 6.71% |
| Royal Mail | 10 | 6.10% |
| PostNL | 9 | 5.49% |
| GLS | 9 | 5.49% |
| InPost | 9 | 5.49% |
Store Launch Timeline
Over the past 12 months, 35 new stores were launched in Understrap , with the highest activity in 2026-05 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
1 stores launched
2 stores launched
1 stores launched
4 stores launched
2 stores launched
5 stores launched
4 stores launched
7 stores launched
1 stores launched
2 stores launched
1 stores launched
Monthly Trend
14.3% of last 12 months
2.9% of last 12 months
5.7% of last 12 months
2.9% of last 12 months
11.4% of last 12 months
5.7% of last 12 months
14.3% of last 12 months
11.4% of last 12 months
20.0% of last 12 months
2.9% of last 12 months
5.7% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 5 | 14.29% |
| 2026-04 | 1 | 2.86% |
| 2026-03 | 2 | 5.71% |
| 2026-02 | 1 | 2.86% |
| 2026-01 | 4 | 11.43% |
| 2025-12 | 2 | 5.71% |
| 2025-11 | 5 | 14.29% |
| 2025-10 | 4 | 11.43% |
| 2025-09 | 7 | 20.00% |
| 2025-08 | 1 | 2.86% |
| 2025-07 | 2 | 5.71% |
| 2025-06 | 1 | 2.86% |
Active Stores by Launch Year
Currently, 582 active stores in Understrap are tracked in our database , with the most stores launched in 2026 (13 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13 active stores
40 active stores
26 active stores
29 active stores
29 active stores
56 active stores
42 active stores
41 active stores
50 active stores
37 active stores
15 active stores
23 active stores
12 active stores
22 active stores
7 active stores
Distribution by Launch Year
2.2% of tracked active stores
6.9% of tracked active stores
4.5% of tracked active stores
5.0% of tracked active stores
5.0% of tracked active stores
9.6% of tracked active stores
7.2% of tracked active stores
7.0% of tracked active stores
8.6% of tracked active stores
6.4% of tracked active stores
2.6% of tracked active stores
4.0% of tracked active stores
2.1% of tracked active stores
3.8% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13 | 2.23% |
| 2025 | 40 | 6.87% |
| 2024 | 26 | 4.47% |
| 2023 | 29 | 4.98% |
| 2022 | 29 | 4.98% |
| 2021 | 56 | 9.62% |
| 2020 | 42 | 7.22% |
| 2019 | 41 | 7.04% |
| 2018 | 50 | 8.59% |
| 2017 | 37 | 6.36% |
| 2016 | 15 | 2.58% |
| 2015 | 23 | 3.95% |
| 2014 | 12 | 2.06% |
| 2013 | 22 | 3.78% |
| 2012 | 7 | 1.20% |
Geographic Distribution
United States stores with 12.3% (72 active verified stores) , followed by United Kingdom (9.9%) and Italy (8.4%) .
Base: 585 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
72 active verified stores
58 active verified stores
49 active verified stores
36 active verified stores
32 active verified stores
31 active verified stores
29 active verified stores
21 active verified stores
19 active verified stores
18 active verified stores
Visual Distribution
72 active verified stores
58 active verified stores
49 active verified stores
36 active verified stores
32 active verified stores
31 active verified stores
29 active verified stores
21 active verified stores
19 active verified stores
18 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 72 | 12.31% |
| United Kingdom | 58 | 9.91% |
| Italy | 49 | 8.38% |
| Russia | 36 | 6.15% |
| Australia | 32 | 5.47% |
| Poland | 31 | 5.30% |
| Netherlands | 29 | 4.96% |
| Japan | 21 | 3.59% |
| Canada | 19 | 3.25% |
| Spain | 18 | 3.08% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Food & Beverages
Custom
WooCommerce
WooCommerce - Tools & Hardware
WooCommerce - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Food & Beverages
WooCommerce - Gifts & Special Occasions
WooCommerce - Vehicles & Parts
WooCommerce - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7k | 100.00% |
| Emails | 1.1k | 67.03% |
| Phones | 855 | 51.82% |
| Ecommerce platform | 1.6k | 99.33% |
| Couriers | 205 | 12.42% |
| Payment Providers | 327 | 19.82% |
| Categories | 618 | 37.45% |
| Social Media | 1.1k | 68.73% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Understrap e-commerce landscape:
Analyze 585 verified e-commerce stores on Understrap - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Understrap e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Understrap e-commerce intelligence?
-
We track 585 verified Understrap e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.0% of displayed detection occurrences (361 occurrences) , followed by Instagram (31.6%) and YouTube (11.1%) .
Base: 1,095 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
361 occurrences
346 occurrences
121 occurrences
86 occurrences
73 occurrences
30 occurrences
26 occurrences
25 occurrences
25 occurrences
2 occurrences
Visual Distribution
361 occurrences
346 occurrences
121 occurrences
86 occurrences
73 occurrences
30 occurrences
26 occurrences
25 occurrences
25 occurrences
2 occurrences