Termly Technology Adoption in E-commerce

Discover 312 verified e-commerce stores using Termly. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 586 domains. 312 verified as active stores with physical delivery.

Verified stores
312
active stores with physical delivery
Top country
United States
151 verified stores
Top payment signal
PayPal
30 detection occurrences
Top carrier signal
USPS
75 detection occurrences
Top category
Food & Beverages
93 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

312 verified active stores out of 586 detected · 53.2% verification rate

E-commerce Platforms Distribution

Shopify stores with 57.1% of stores with physical delivery (178 stores) , followed by WooCommerce (16.7%) and Custom (7.7%) .

Base: 312 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 57.1%

178 stores

52 stores

24 stores

18 stores

15 stores

5 stores

4 stores

FreshStore 1.0%

3 stores

3 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Termly
Platform Stores with Physical Delivery Percentage
Shopify 178 57.05%
WooCommerce 52 16.67%
Custom 24 7.69%
Wix eCommerce 18 5.77%
Squarespace Commerce 15 4.81%
Magento 5 1.60%
BigCommerce 4 1.28%
FreshStore 3 0.96%
Volusion 3 0.96%
nopCommerce 2 0.64%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 34.5% share of detected Termly e-commerce signals (202) , with WooCommerce at 32.4% and Custom at 4.1% (June 2026) .

Base: 586 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 34.5%

202 websites

190 websites

24 websites

70 websites

56 websites

7 websites

5 websites

FreshStore 1.0%

6 websites

3 websites

2 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Termly
Platform Websites with Signals Percentage
Shopify 202 34.47%
WooCommerce 190 32.42%
Custom 24 4.10%
Wix eCommerce 70 11.95%
Squarespace Commerce 56 9.56%
Magento 7 1.19%
BigCommerce 5 0.85%
FreshStore 6 1.02%
Volusion 3 0.51%
nopCommerce 2 0.34%

Categories Distribution

Food & Beverages stores with 29.8% of all stores (93 stores) , followed by Health & Beauty (11.9%) and Sporting Goods & Outdoor Gear (9.9%) .

Base: 312 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Food & Beverages 29.8%

93 stores

Health & Beauty 11.9%

37 stores

Sporting Goods & Outdoor Gear 9.9%

31 stores

Clothing & Accessories 9.3%

29 stores

Toys & Games 6.7%

21 stores

Arts & Entertainment 3.5%

11 stores

Electronics & Technology 3.5%

11 stores

Gifts & Special Occasions 2.9%

9 stores

Jewelry & Watches 2.6%

8 stores

Furniture & Home Decor 2.2%

7 stores

Visual Distribution

Distribution of top 10 Termly store categories (June 2026)
Distribution of categories in Termly e-commerce stores
Category Number of Stores Percentage
Food & Beverages 93 29.81%
Health & Beauty 37 11.86%
Sporting Goods & Outdoor Gear 31 9.94%
Clothing & Accessories 29 9.29%
Toys & Games 21 6.73%
Arts & Entertainment 11 3.53%
Electronics & Technology 11 3.53%
Gifts & Special Occasions 9 2.88%
Jewelry & Watches 8 2.56%
Furniture & Home Decor 7 2.24%

Payment Providers Distribution

PayPal accounts for 27.8% of displayed detection occurrences (30 occurrences) , followed by American Express (19.4%) and Stripe Connect (16.7%) .

Base: 108 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.8%

30 occurrences

21 occurrences

18 occurrences

14 occurrences

6 occurrences

5 occurrences

5 occurrences

VISA 3.7%

4 occurrences

Bolt 2.8%

3 occurrences

iDEAL 1.9%

2 occurrences

Visual Distribution

Distribution of top 10 Termly payment providers (June 2026)
Distribution of payment providers in Termly e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 30 27.78%
American Express 21 19.44%
Stripe Connect 18 16.67%
MasterCard 14 12.96%
Apple Pay 6 5.56%
Google Pay 5 4.63%
Klarna 5 4.63%
VISA 4 3.70%
Bolt 3 2.78%
iDEAL 2 1.85%

Shipping Carriers Distribution

USPS accounts for 62.0% of displayed detection occurrences (75 occurrences) , followed by UPS (14.9%) and FedEx (9.1%) .

Base: 121 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 62.0%

75 occurrences

UPS 14.9%

18 occurrences

FedEx 9.1%

11 occurrences

7 occurrences

DHL 3.3%

4 occurrences

2 occurrences

1 occurrences

1 occurrences

GLS 0.8%

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Termly shipping carriers (June 2026)
Distribution of shipping carriers in Termly e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
USPS 75 61.98%
UPS 18 14.88%
FedEx 11 9.09%
Royal Mail 7 5.79%
DHL 4 3.31%
Speedy 2 1.65%
Colissimo 1 0.83%
Mondial Relay 1 0.83%
GLS 1 0.83%
Chronopost 1 0.83%

Store Launch Timeline

Over the past 12 months, 72 new stores were launched in Termly , with the highest activity in 2026-05 (47 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 65.3%

47 stores launched

2026-04 19.4%

14 stores launched

2026-03 11.1%

8 stores launched

2026-02 1.4%

1 stores launched

2025-12 2.8%

2 stores launched

Monthly Trend

Monthly store launches in Termly (June 2026)
Monthly store launches in Termly over the past 12 months
Month Stores Launched Percentage
2026-05 47 65.28%
2026-04 14 19.44%
2026-03 8 11.11%
2026-02 1 1.39%
2025-12 2 2.78%

Active Stores by Launch Year

Currently, 309 active stores in Termly are tracked in our database , with the most stores launched in 2026 (76 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 24.6%

76 active stores

2025 1.3%

4 active stores

2024 3.6%

11 active stores

2023 7.8%

24 active stores

2022 11.7%

36 active stores

2021 6.5%

20 active stores

2020 7.8%

24 active stores

2019 4.2%

13 active stores

2018 5.2%

16 active stores

2017 2.6%

8 active stores

2016 0.6%

2 active stores

2015 1.3%

4 active stores

2014 3.2%

10 active stores

2013 2.6%

8 active stores

2012 2.3%

7 active stores

Distribution by Launch Year

Active stores in Termly by original launch year (June 2026)
Active stores in Termly by launch year
Launch Year Active Stores Percentage
2026 76 24.60%
2025 4 1.29%
2024 11 3.56%
2023 24 7.77%
2022 36 11.65%
2021 20 6.47%
2020 24 7.77%
2019 13 4.21%
2018 16 5.18%
2017 8 2.59%
2016 2 0.65%
2015 4 1.29%
2014 10 3.24%
2013 8 2.59%
2012 7 2.27%

Social Media Usage

Instagram accounts for 23.1% of displayed detection occurrences (252 occurrences) , followed by Facebook (22.8%) and YouTube (13.6%) .

Base: 1,092 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 23.1%

252 occurrences

Facebook 22.8%

249 occurrences

YouTube 13.6%

149 occurrences

Pinterest 12.6%

138 occurrences

TikTok 12.3%

134 occurrences

Twitter 10.8%

118 occurrences

LinkedIn 3.9%

43 occurrences

X 0.5%

6 occurrences

WhatsApp 0.2%

2 occurrences

Reddit 0.1%

1 occurrences

Visual Distribution

Distribution of social media platforms in Termly (June 2026)
Distribution of social media platforms in Termly e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 252 23.08%
Facebook 249 22.80%
YouTube 149 13.64%
Pinterest 138 12.64%
TikTok 134 12.27%
Twitter 118 10.81%
LinkedIn 43 3.94%
X 6 0.55%
WhatsApp 2 0.18%
Reddit 1 0.09%

Geographic Distribution

United States stores with 48.4% (151 active verified stores) , followed by United Kingdom (13.1%) and Germany (1.6%) .

Base: 312 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

151 active verified stores

41 active verified stores

5 active verified stores

4 active verified stores

Spain 1.3%

4 active verified stores

Italy 1.3%

4 active verified stores

3 active verified stores

3 active verified stores

India 0.6%

2 active verified stores

2 active verified stores

Visual Distribution

Geographic distribution of stores using Termly (June 2026)
Geographic distribution of stores using Termly
Country AI-Verified Store Count Market Share
United States 151 48.40%
United Kingdom 41 13.14%
Germany 5 1.60%
Canada 4 1.28%
Spain 4 1.28%
Italy 4 1.28%
Ireland 3 0.96%
France 3 0.96%
India 2 0.64%
Switzerland 2 0.64%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 586 100.00%
Emails 249 42.49%
Phones 145 24.74%
Ecommerce platform 580 98.98%
Couriers 118 20.14%
Payment Providers 92 15.70%
Categories 298 50.85%
Social Media 494 84.30%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Termly e-commerce landscape:

Analyze 312 verified e-commerce stores on Termly - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Termly e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Termly e-commerce intelligence?

We track 312 verified Termly e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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