Termly Technology Adoption in E-commerce

Discover 392.0 e-commerce stores using Termly. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 33.3% of stores with physical delivery (129 stores) , followed by WooCommerce (26.6%) and Custom (20.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 33.3%

129 stores

103 stores

Custom 20.2%

78 stores

31 stores

14 stores

9 stores

5 stores

3 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Termly
Platform Stores with Physical Delivery Percentage
Shopify 129 33.33%
WooCommerce 103 26.61%
Custom 78 20.16%
Wix eCommerce 31 8.01%
Squarespace Commerce 14 3.62%
Magento 9 2.33%
BigCommerce 5 1.29%
PrestaShop 3 0.78%
nopCommerce 3 0.78%
Volusion 3 0.78%
Ecwid 2 0.52%
Spree 2 0.52%
CS Cart 2 0.52%
Lightspeed eCom 2 0.52%
OpenCart 1 0.26%

All Stores Distribution

Shopify holds 21.6% share of all Termly e-commerce stores (142) , with WooCommerce at 39.2% and Custom at 11.9% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 21.6%

142 stores

258 stores

Custom 11.9%

78 stores

95 stores

50 stores

10 stores

6 stores

3 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Termly
Platform Total Stores Percentage
Shopify 142 21.58%
WooCommerce 258 39.21%
Custom 78 11.85%
Wix eCommerce 95 14.44%
Squarespace Commerce 50 7.60%
Magento 10 1.52%
BigCommerce 6 0.91%
PrestaShop 3 0.46%
nopCommerce 3 0.46%
Volusion 3 0.46%
Ecwid 2 0.30%
Spree 3 0.46%
CS Cart 2 0.30%
Lightspeed eCom 2 0.30%
OpenCart 1 0.15%

Categories Distribution

Clothing & Accessories leads with 19.9% of all stores (54 stores) , followed by Health & Beauty (18.4%) and Food & Beverages (10.3%) .

Top 10 Categories

Clothing & Accessories 19.9%

54 stores

Health & Beauty 18.4%

50 stores

Food & Beverages 10.3%

28 stores

Home & Garden 7.7%

21 stores

Electronics & Technology 7.4%

20 stores

Sporting Goods & Outdoor Gear 5.9%

16 stores

Arts & Entertainment 5.5%

15 stores

Jewelry & Watches 4.8%

13 stores

Vehicles & Parts 4.4%

12 stores

Business & Industrial 3.7%

10 stores

Visual Distribution

Distribution of top 10 Termly store categories (December 2025)
Distribution of categories in Termly e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 54 19.85%
Health & Beauty 50 18.38%
Food & Beverages 28 10.29%
Home & Garden 21 7.72%
Electronics & Technology 20 7.35%
Sporting Goods & Outdoor Gear 16 5.88%
Arts & Entertainment 15 5.51%
Jewelry & Watches 13 4.78%
Vehicles & Parts 12 4.41%
Business & Industrial 10 3.68%
Furniture & Home Decor 9 3.31%
Tools & Hardware 9 3.31%
Gifts & Special Occasions 6 2.21%
Baby & Toddler 5 1.84%
Pets & Pet Supplies 4 1.47%

Payment Providers Distribution

PayPal leads with 26.1% among AI-verified physical stores (60 stores) , followed by American Express (20.4%) and Stripe Connect (11.3%) .

Base: 163 AI-verified physical stores with detectable payment providers (22.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.1%

60 stores

47 stores

26 stores

22 stores

18 stores

15 stores

14 stores

VISA 3.5%

8 stores

Bolt 2.6%

6 stores

4 stores

Visual Distribution

Distribution of top 10 Termly payment providers (December 2025)
Distribution of payment providers in Termly e-commerce stores
Payment Provider Store Count Market Share
PayPal 60 26.09%
American Express 47 20.43%
Stripe Connect 26 11.30%
MasterCard 22 9.57%
Apple Pay 18 7.83%
Klarna 15 6.52%
Google Pay 14 6.09%
VISA 8 3.48%
Bolt 6 2.61%
Paddle 4 1.74%
JCB 3 1.30%
Clearpay 2 0.87%
Adyen 2 0.87%
Braintree 2 0.87%
Swish 1 0.43%

Shipping Carriers Distribution

UPS leads with 22.9% among AI-verified physical stores (25 stores) , followed by FedEx (16.5%) and USPS (15.6%) .

Base: 94 AI-verified physical stores with detectable shipping carriers (13.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 22.9%

25 stores

FedEx 16.5%

18 stores

USPS 15.6%

17 stores

13 stores

DHL 10.1%

11 stores

DPD 7.3%

8 stores

3 stores

2 stores

2 stores

GLS 1.8%

2 stores

Visual Distribution

Distribution of top 10 Termly shipping carriers (December 2025)
Distribution of shipping carriers in Termly e-commerce stores
Shipping Carrier Store Count Market Share
UPS 25 22.94%
FedEx 18 16.51%
USPS 17 15.60%
Royal Mail 13 11.93%
DHL 11 10.09%
DPD 8 7.34%
Speedy 3 2.75%
Australia Post 2 1.83%
Colissimo 2 1.83%
GLS 2 1.83%
Parcel Force 2 1.83%
Chronopost 2 1.83%
La Poste 2 1.83%
CTT 1 0.92%
An Post 1 0.92%

Store Launch Timeline

Over the past 12 months, 10 new stores were launched in Termly , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.0%

1 stores launched

2025-10 10.0%

1 stores launched

2025-06 10.0%

1 stores launched

2025-05 10.0%

1 stores launched

2025-04 20.0%

2 stores launched

2025-03 10.0%

1 stores launched

2025-02 10.0%

1 stores launched

2024-12 20.0%

2 stores launched

Monthly Trend

Monthly store launches in Termly (December 2025)
Monthly store launches in Termly over the past 12 months
Month Stores Launched Percentage
2025-11 1 10.00%
2025-10 1 10.00%
2025-06 1 10.00%
2025-05 1 10.00%
2025-04 2 20.00%
2025-03 1 10.00%
2025-02 1 10.00%
2024-12 2 20.00%

Active Stores by Launch Year

Currently, 390 active stores in Termly are tracked in our database , with the most stores launched in 2025 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 2.1%

8 active stores

2024 3.6%

14 active stores

2023 13.6%

53 active stores

2022 12.8%

50 active stores

2021 11.5%

45 active stores

2020 9.7%

38 active stores

2019 4.4%

17 active stores

2018 6.2%

24 active stores

2017 3.6%

14 active stores

2016 1.3%

5 active stores

2015 2.1%

8 active stores

2014 3.8%

15 active stores

2013 3.6%

14 active stores

2012 2.3%

9 active stores

2011 1.8%

7 active stores

Distribution by Launch Year

Active stores in Termly by original launch year (December 2025)
Active stores in Termly by launch year
Launch Year Active Stores Percentage
2025 8 2.05%
2024 14 3.59%
2023 53 13.59%
2022 50 12.82%
2021 45 11.54%
2020 38 9.74%
2019 17 4.36%
2018 24 6.15%
2017 14 3.59%
2016 5 1.28%
2015 8 2.05%
2014 15 3.85%
2013 14 3.59%
2012 9 2.31%
2011 7 1.79%
2010 5 1.28%
2009 7 1.79%
2008 7 1.79%
2007 3 0.77%
2006 2 0.51%
2005 5 1.28%
2004 5 1.28%
2003 4 1.03%
2002 5 1.28%
2001 8 2.05%
2000 5 1.28%
1999 6 1.54%
1998 4 1.03%
1997 3 0.77%

Social Media Usage

Facebook leads with 27.5% among stores with at least one detectable social profile (283 stores) , followed by Instagram (26.7%) and YouTube (12.2%) .

Base: 581 stores with any detectable social profile (81.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.5%

283 stores

Instagram 26.7%

275 stores

YouTube 12.2%

126 stores

Twitter 9.3%

96 stores

LinkedIn 8.3%

86 stores

Pinterest 7.6%

78 stores

TikTok 6.4%

66 stores

X 1.6%

16 stores

Twitch 0.2%

2 stores

WhatsApp 0.2%

2 stores

Visual Distribution

Distribution of social media platforms in Termly (December 2025)
Distribution of social media platforms in Termly e-commerce stores
Social Platform Store Count Market Share
Facebook 283 27.48%
Instagram 275 26.70%
YouTube 126 12.23%
Twitter 96 9.32%
LinkedIn 86 8.35%
Pinterest 78 7.57%
TikTok 66 6.41%
X 16 1.55%
Twitch 2 0.19%
WhatsApp 2 0.19%

Geographic Distribution

United States leads with 66.0% (225 AI-verified stores) , followed by United Kingdom (15.8%) and Canada (2.9%) .

Base: 341 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

225 AI-verified stores

54 AI-verified stores

10 AI-verified stores

7 AI-verified stores

5 AI-verified stores

Spain 1.5%

5 AI-verified stores

5 AI-verified stores

India 1.2%

4 AI-verified stores

Italy 1.2%

4 AI-verified stores

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using Termly (December 2025)
Geographic distribution of stores using Termly
Country AI-Verified Store Count Market Share
United States 225 65.98%
United Kingdom 54 15.84%
Canada 10 2.93%
Ireland 7 2.05%
Germany 5 1.47%
Spain 5 1.47%
France 5 1.47%
India 4 1.17%
Italy 4 1.17%
Australia 4 1.17%
Sweden 4 1.17%
Romania 3 0.88%
South Africa 2 0.59%
Chile 2 0.59%
Denmark 2 0.59%
Uruguay 1 0.29%
Azerbaijan 1 0.29%
Latvia 1 0.29%
Lithuania 1 0.29%
Argentina 1 0.29%

Dataset Coverage

Field Rows count Coverage
Website 715.0 100.00%
Emails 377.0 52.73%
Phones 169.0 23.64%
Ecommerce platform 705.0 98.60%
Couriers 94.0 13.15%
Payment Providers 163.0 22.80%
Categories 419.0 58.60%
Social Media 581.0 81.26%

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Frequently Asked Questions

What data is included in the Termly E-commerce Database?

Our database covers over 392.0 Termly physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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