Statcounter Technology Adoption in E-commerce
Discover 7.5k verified e-commerce stores using Statcounter. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 14.3k domains. 7.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
7.5k verified active stores out of 14.3k detected · 52.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 44.6% of stores with physical delivery (3,345 stores) , followed by Custom (26.4%) and Shopify (14.8%) .
Base: 7,508 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,345 stores
1,985 stores
1,112 stores
281 stores
145 stores
87 stores
60 stores
50 stores
42 stores
24 stores
Visual Distribution
3,345 stores
1,985 stores
1,112 stores
281 stores
145 stores
87 stores
60 stores
50 stores
42 stores
24 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3345 | 44.55% |
| Custom | 1985 | 26.44% |
| Shopify | 1112 | 14.81% |
| PrestaShop | 281 | 3.74% |
| OpenCart | 145 | 1.93% |
| Magento | 87 | 1.16% |
| Wix eCommerce | 60 | 0.80% |
| BigCommerce | 50 | 0.67% |
| Squarespace Commerce | 42 | 0.56% |
| YouCan | 24 | 0.32% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 57.5% share of detected Statcounter e-commerce signals (8,227) , with Custom at 13.9% and Shopify at 8.3% (June 2026) .
Base: 14,317 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
8,227 websites
1,985 websites
1,193 websites
306 websites
164 websites
100 websites
340 websites
94 websites
326 websites
24 websites
Visual Distribution
8,227 websites
1,985 websites
1,193 websites
306 websites
164 websites
100 websites
340 websites
94 websites
326 websites
24 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 8227 | 57.46% |
| Custom | 1985 | 13.86% |
| Shopify | 1193 | 8.33% |
| PrestaShop | 306 | 2.14% |
| OpenCart | 164 | 1.15% |
| Magento | 100 | 0.70% |
| Wix eCommerce | 340 | 2.37% |
| BigCommerce | 94 | 0.66% |
| Squarespace Commerce | 326 | 2.28% |
| YouCan | 24 | 0.17% |
Categories Distribution
Health & Beauty stores with 17.2% of all stores (1,294 stores) , followed by Clothing & Accessories (11.0%) and Home & Garden (9.6%) .
Base: 7,508 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,294 stores
829 stores
724 stores
636 stores
507 stores
505 stores
411 stores
353 stores
314 stores
288 stores
Visual Distribution
1,294 stores
829 stores
724 stores
636 stores
507 stores
505 stores
411 stores
353 stores
314 stores
288 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1294 | 17.23% |
| Clothing & Accessories | 829 | 11.04% |
| Home & Garden | 724 | 9.64% |
| Food & Beverages | 636 | 8.47% |
| Sporting Goods & Outdoor Gear | 507 | 6.75% |
| Electronics & Technology | 505 | 6.73% |
| Arts & Entertainment | 411 | 5.47% |
| Toys & Games | 353 | 4.70% |
| Gifts & Special Occasions | 314 | 4.18% |
| Business & Industrial | 288 | 3.84% |
Payment Providers Distribution
PayPal accounts for 32.6% of displayed detection occurrences (1,188 occurrences) , followed by American Express (15.9%) and MasterCard (15.5%) .
Base: 3,641 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,188 occurrences
579 occurrences
564 occurrences
379 occurrences
186 occurrences
184 occurrences
177 occurrences
167 occurrences
127 occurrences
90 occurrences
Visual Distribution
1,188 occurrences
579 occurrences
564 occurrences
379 occurrences
186 occurrences
184 occurrences
177 occurrences
167 occurrences
127 occurrences
90 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1188 | 32.63% |
| American Express | 579 | 15.90% |
| MasterCard | 564 | 15.49% |
| Stripe Connect | 379 | 10.41% |
| Klarna | 186 | 5.11% |
| VISA | 184 | 5.05% |
| Apple Pay | 177 | 4.86% |
| Google Pay | 167 | 4.59% |
| Bolt | 127 | 3.49% |
| ClickBank | 90 | 2.47% |
Shipping Carriers Distribution
UPS accounts for 23.1% of displayed detection occurrences (749 occurrences) , followed by DHL (18.5%) and USPS (15.8%) .
Base: 3,246 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
749 occurrences
600 occurrences
513 occurrences
501 occurrences
389 occurrences
115 occurrences
111 occurrences
97 occurrences
86 occurrences
85 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 749 | 23.07% |
| DHL | 600 | 18.48% |
| USPS | 513 | 15.80% |
| FedEx | 501 | 15.43% |
| Royal Mail | 389 | 11.98% |
| DPD | 115 | 3.54% |
| GLS | 111 | 3.42% |
| PostNL | 97 | 2.99% |
| Hermes | 86 | 2.65% |
| TNT | 85 | 2.62% |
Store Launch Timeline
Over the past 12 months, 611 new stores were launched in Statcounter , with the highest activity in 2026-05 (37 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
37 stores launched
57 stores launched
61 stores launched
34 stores launched
49 stores launched
48 stores launched
61 stores launched
51 stores launched
64 stores launched
51 stores launched
53 stores launched
45 stores launched
Monthly Trend
6.1% of last 12 months
9.3% of last 12 months
10.0% of last 12 months
5.6% of last 12 months
8.0% of last 12 months
7.9% of last 12 months
10.0% of last 12 months
8.3% of last 12 months
10.5% of last 12 months
8.3% of last 12 months
8.7% of last 12 months
7.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 37 | 6.06% |
| 2026-04 | 57 | 9.33% |
| 2026-03 | 61 | 9.98% |
| 2026-02 | 34 | 5.56% |
| 2026-01 | 49 | 8.02% |
| 2025-12 | 48 | 7.86% |
| 2025-11 | 61 | 9.98% |
| 2025-10 | 51 | 8.35% |
| 2025-09 | 64 | 10.47% |
| 2025-08 | 51 | 8.35% |
| 2025-07 | 53 | 8.67% |
| 2025-06 | 45 | 7.36% |
Active Stores by Launch Year
Currently, 7,439 active stores in Statcounter are tracked in our database , with the most stores launched in 2026 (239 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
239 active stores
660 active stores
523 active stores
439 active stores
569 active stores
532 active stores
512 active stores
425 active stores
517 active stores
367 active stores
231 active stores
195 active stores
229 active stores
243 active stores
202 active stores
Distribution by Launch Year
3.2% of tracked active stores
8.9% of tracked active stores
7.0% of tracked active stores
5.9% of tracked active stores
7.6% of tracked active stores
7.2% of tracked active stores
6.9% of tracked active stores
5.7% of tracked active stores
6.9% of tracked active stores
4.9% of tracked active stores
3.1% of tracked active stores
2.6% of tracked active stores
3.1% of tracked active stores
3.3% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 239 | 3.21% |
| 2025 | 660 | 8.87% |
| 2024 | 523 | 7.03% |
| 2023 | 439 | 5.90% |
| 2022 | 569 | 7.65% |
| 2021 | 532 | 7.15% |
| 2020 | 512 | 6.88% |
| 2019 | 425 | 5.71% |
| 2018 | 517 | 6.95% |
| 2017 | 367 | 4.93% |
| 2016 | 231 | 3.11% |
| 2015 | 195 | 2.62% |
| 2014 | 229 | 3.08% |
| 2013 | 243 | 3.27% |
| 2012 | 202 | 2.72% |
Geographic Distribution
United States stores with 28.7% (2,156 active verified stores) , followed by United Kingdom (11.6%) and Netherlands (3.9%) .
Base: 7,508 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,156 active verified stores
874 active verified stores
294 active verified stores
251 active verified stores
244 active verified stores
209 active verified stores
183 active verified stores
181 active verified stores
163 active verified stores
163 active verified stores
Visual Distribution
2,156 active verified stores
874 active verified stores
294 active verified stores
251 active verified stores
244 active verified stores
209 active verified stores
183 active verified stores
181 active verified stores
163 active verified stores
163 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2156 | 28.72% |
| United Kingdom | 874 | 11.64% |
| Netherlands | 294 | 3.92% |
| Canada | 251 | 3.34% |
| Sweden | 244 | 3.25% |
| Australia | 209 | 2.78% |
| Spain | 183 | 2.44% |
| India | 181 | 2.41% |
| France | 163 | 2.17% |
| Germany | 163 | 2.17% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom - Health & Beauty
Custom - Electronics & Technology
OpenCart - Health & Beauty
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Furniture & Home Decor
WooCommerce - Jewelry & Watches
WooCommerce - Health & Beauty
Custom - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.3k | 100.00% |
| Emails | 7k | 48.75% |
| Phones | 5.1k | 35.50% |
| Ecommerce platform | 13.5k | 94.35% |
| Couriers | 3.4k | 23.42% |
| Payment Providers | 4k | 27.99% |
| Categories | 7.4k | 52.02% |
| Social Media | 8.3k | 58.24% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Statcounter e-commerce landscape:
Analyze 7.5k verified e-commerce stores on Statcounter - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Statcounter e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Statcounter e-commerce intelligence?
-
We track 7.5k verified Statcounter e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.4% of displayed detection occurrences (3,511 occurrences) , followed by Instagram (23.3%) and Twitter (11.5%) .
Base: 11,925 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,511 occurrences
2,776 occurrences
1,366 occurrences
1,341 occurrences
1,047 occurrences
664 occurrences
518 occurrences
406 occurrences
260 occurrences
36 occurrences
Visual Distribution
3,511 occurrences
2,776 occurrences
1,366 occurrences
1,341 occurrences
1,047 occurrences
664 occurrences
518 occurrences
406 occurrences
260 occurrences
36 occurrences