Statcounter Technology Adoption in E-commerce
Discover 8.9k verified e-commerce stores using Statcounter. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 17.4k domains. 8.9k verified as active stores with physical delivery.
· · Next full refresh: April 2026
8.9k verified active stores out of 17.4k detected · 51.0% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 40.3% of stores with physical delivery (3,481 stores) , followed by Custom (32.9%) and Shopify (15.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,481 stores
2,843 stores
1,317 stores
319 stores
165 stores
112 stores
105 stores
71 stores
61 stores
43 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3481 | 40.31% |
| Custom | 2843 | 32.92% |
| Shopify | 1317 | 15.25% |
| PrestaShop | 319 | 3.69% |
| OpenCart | 165 | 1.91% |
| Magento | 112 | 1.30% |
| SAP Commerce Cloud | 105 | 1.22% |
| BigCommerce | 71 | 0.82% |
| Wix eCommerce | 61 | 0.71% |
| HCL Commerce | 43 | 0.50% |
| Squarespace Commerce | 37 | 0.43% |
| YouCan | 27 | 0.31% |
| Wikinggruppen | 25 | 0.29% |
| Quickbutik | 15 | 0.17% |
| Ecwid | 15 | 0.17% |
All Stores Distribution
WooCommerce holds 54.8% share of all Statcounter e-commerce stores (8,984) , with Custom at 17.3% and Shopify at 8.6% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
8,984 stores
2,843 stores
1,403 stores
365 stores
193 stores
125 stores
235 stores
1,128 stores
354 stores
316 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 8984 | 54.81% |
| Custom | 2843 | 17.34% |
| Shopify | 1403 | 8.56% |
| PrestaShop | 365 | 2.23% |
| OpenCart | 193 | 1.18% |
| Magento | 125 | 0.76% |
| SAP Commerce Cloud | 235 | 1.43% |
| BigCommerce | 1128 | 6.88% |
| Wix eCommerce | 354 | 2.16% |
| HCL Commerce | 316 | 1.93% |
| Squarespace Commerce | 344 | 2.10% |
| YouCan | 28 | 0.17% |
| Wikinggruppen | 28 | 0.17% |
| Quickbutik | 15 | 0.09% |
| Ecwid | 30 | 0.18% |
Categories Distribution
Health & Beauty leads with 19.7% of all stores (1,380 stores) , followed by Clothing & Accessories (15.4%) and Electronics & Technology (9.4%) .
Base: 7,000 AI-verified stores with physical delivery and detected product categories (78.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,380 stores
1,078 stores
660 stores
599 stores
557 stores
471 stores
393 stores
371 stores
353 stores
236 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1380 | 19.71% |
| Clothing & Accessories | 1078 | 15.40% |
| Electronics & Technology | 660 | 9.43% |
| Food & Beverages | 599 | 8.56% |
| Furniture & Home Decor | 557 | 7.96% |
| Home & Garden | 471 | 6.73% |
| Gifts & Special Occasions | 393 | 5.61% |
| Arts & Entertainment | 371 | 5.30% |
| Jewelry & Watches | 353 | 5.04% |
| Sporting Goods & Outdoor Gear | 236 | 3.37% |
| Toys & Games | 209 | 2.99% |
| Tools & Hardware | 188 | 2.69% |
| Vehicles & Parts | 188 | 2.69% |
| Business & Industrial | 182 | 2.60% |
| Pets & Pet Supplies | 135 | 1.93% |
Payment Providers Distribution
PayPal leads with 33.3% among AI-verified physical stores (1,848 stores) , followed by MasterCard (12.8%) and American Express (12.8%) .
Base: 4,797 AI-verified physical stores with detectable payment providers (27.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,848 stores
710 stores
708 stores
591 stores
311 stores
237 stores
206 stores
193 stores
161 stores
116 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1848 | 33.30% |
| MasterCard | 710 | 12.79% |
| American Express | 708 | 12.76% |
| Stripe Connect | 591 | 10.65% |
| Klarna | 311 | 5.60% |
| VISA | 237 | 4.27% |
| Apple Pay | 206 | 3.71% |
| Google Pay | 193 | 3.48% |
| Bolt | 161 | 2.90% |
| JCB | 116 | 2.09% |
| BitCoin | 110 | 1.98% |
| Amazon Pay | 100 | 1.80% |
| iDEAL | 100 | 1.80% |
| Bancontact | 92 | 1.66% |
| SEPA | 67 | 1.21% |
Shipping Carriers Distribution
DHL leads with 20.6% among AI-verified physical stores (989 stores) , followed by UPS (18.6%) and USPS (14.5%) .
Base: 4,279 AI-verified physical stores with detectable shipping carriers (24.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
989 stores
894 stores
700 stores
602 stores
424 stores
285 stores
271 stores
116 stores
108 stores
100 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 989 | 20.56% |
| UPS | 894 | 18.58% |
| USPS | 700 | 14.55% |
| FedEx | 602 | 12.51% |
| Royal Mail | 424 | 8.81% |
| Hermes | 285 | 5.92% |
| DPD | 271 | 5.63% |
| TNT | 116 | 2.41% |
| GLS | 108 | 2.24% |
| Canada Post | 100 | 2.08% |
| PostNL | 97 | 2.02% |
| Australia Post | 73 | 1.52% |
| Speedy | 60 | 1.25% |
| JX | 52 | 1.08% |
| 4PX | 40 | 0.83% |
Store Launch Timeline
Over the past 12 months, 1,234 new stores were launched in Statcounter , with the highest activity in 2026-02 (46 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
46 stores launched
54 stores launched
63 stores launched
63 stores launched
62 stores launched
79 stores launched
215 stores launched
156 stores launched
149 stores launched
167 stores launched
104 stores launched
76 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 46 | 3.73% |
| 2026-01 | 54 | 4.38% |
| 2025-12 | 63 | 5.11% |
| 2025-11 | 63 | 5.11% |
| 2025-10 | 62 | 5.02% |
| 2025-09 | 79 | 6.40% |
| 2025-08 | 215 | 17.42% |
| 2025-07 | 156 | 12.64% |
| 2025-06 | 149 | 12.07% |
| 2025-05 | 167 | 13.53% |
| 2025-04 | 104 | 8.43% |
| 2025-03 | 76 | 6.16% |
Active Stores by Launch Year
Currently, 8,740 active stores in Statcounter are tracked in our database , with the most stores launched in 2026 (103 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
103 active stores
1,272 active stores
711 active stores
639 active stores
615 active stores
600 active stores
510 active stores
453 active stores
604 active stores
403 active stores
236 active stores
199 active stores
245 active stores
266 active stores
205 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 103 | 1.18% |
| 2025 | 1272 | 14.55% |
| 2024 | 711 | 8.14% |
| 2023 | 639 | 7.31% |
| 2022 | 615 | 7.04% |
| 2021 | 600 | 6.86% |
| 2020 | 510 | 5.84% |
| 2019 | 453 | 5.18% |
| 2018 | 604 | 6.91% |
| 2017 | 403 | 4.61% |
| 2016 | 236 | 2.70% |
| 2015 | 199 | 2.28% |
| 2014 | 245 | 2.80% |
| 2013 | 266 | 3.04% |
| 2012 | 205 | 2.35% |
| 2011 | 241 | 2.76% |
| 2010 | 256 | 2.93% |
| 2009 | 187 | 2.14% |
| 2008 | 142 | 1.62% |
| 2007 | 156 | 1.78% |
| 2006 | 97 | 1.11% |
| 2005 | 109 | 1.25% |
| 2004 | 117 | 1.34% |
| 2003 | 83 | 0.95% |
| 2002 | 85 | 0.97% |
| 2001 | 54 | 0.62% |
| 2000 | 38 | 0.43% |
| 1999 | 53 | 0.61% |
| 1998 | 40 | 0.46% |
| 1997 | 10 | 0.11% |
| 1996 | 9 | 0.10% |
| 1995 | 2 | 0.02% |
Geographic Distribution
United States leads with 37.5% (2,623 AI-verified stores) , followed by United Kingdom (13.4%) and Netherlands (5.5%) .
Base: 7,002 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
2,623 AI-verified stores
939 AI-verified stores
382 AI-verified stores
373 AI-verified stores
279 AI-verified stores
276 AI-verified stores
244 AI-verified stores
243 AI-verified stores
222 AI-verified stores
203 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2623 | 37.46% |
| United Kingdom | 939 | 13.41% |
| Netherlands | 382 | 5.46% |
| Germany | 373 | 5.33% |
| Spain | 279 | 3.98% |
| Canada | 276 | 3.94% |
| France | 244 | 3.48% |
| Sweden | 243 | 3.47% |
| India | 222 | 3.17% |
| Australia | 203 | 2.90% |
| Italy | 174 | 2.49% |
| Romania | 164 | 2.34% |
| Japan | 156 | 2.23% |
| Denmark | 136 | 1.94% |
| China | 126 | 1.80% |
| South Africa | 123 | 1.76% |
| Russia | 101 | 1.44% |
| Turkey | 91 | 1.30% |
| Bulgaria | 77 | 1.10% |
| Greece | 70 | 1.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Shopify - Clothing & Accessories
Custom - Electronics & Technology
Custom - Toys & Games
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Vehicles & Parts
WooCommerce
WooCommerce
Shopify - Pets & Pet Supplies
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 17.4k | 100.00% |
| Emails | 8.0k | 46.07% |
| Phones | 3.5k | 19.90% |
| Ecommerce platform | 17.1k | 97.97% |
| Couriers | 4.3k | 24.55% |
| Payment Providers | 4.8k | 27.52% |
| Categories | 8.0k | 45.71% |
| Social Media | 10.5k | 60.44% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Statcounter e-commerce landscape:
Analyze 8.9k verified e-commerce stores on Statcounter - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Statcounter e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Statcounter e-commerce intelligence?
-
We track 8.9k verified Statcounter e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 28.4% among stores with at least one detectable social profile (4,258 stores) , followed by Instagram (22.6%) and Twitter (13.1%) .
Base: 10,536 stores with any detectable social profile (60.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,258 stores
3,387 stores
1,960 stores
1,800 stores
1,505 stores
724 stores
537 stores
416 stores
284 stores
108 stores
Visual Distribution