Statcounter Technology Adoption in E-commerce
Discover 17.1k e-commerce stores using Statcounter. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 57.3% of stores with physical delivery (9,648 stores) , followed by WooCommerce (28.3%) and Shopify (7.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,648 stores
4,755 stores
1,336 stores
330 stores
177 stores
107 stores
95 stores
93 stores
72 stores
65 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 9648 | 57.35% |
| WooCommerce | 4755 | 28.26% |
| Shopify | 1336 | 7.94% |
| PrestaShop | 330 | 1.96% |
| OpenCart | 177 | 1.05% |
| Magento | 107 | 0.64% |
| BigCommerce | 95 | 0.56% |
| Wix eCommerce | 93 | 0.55% |
| HCL Commerce | 72 | 0.43% |
| SAP Commerce Cloud | 65 | 0.39% |
| Squarespace Commerce | 51 | 0.30% |
| Wikinggruppen | 28 | 0.17% |
| YouCan | 26 | 0.15% |
| Zen Cart | 21 | 0.12% |
| CS Cart | 20 | 0.12% |
All Stores Distribution
Custom holds 40.6% share of all Statcounter e-commerce stores (9,648) , with WooCommerce at 40.2% and Shopify at 6.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
9,648 stores
9,554 stores
1,520 stores
373 stores
220 stores
121 stores
1,079 stores
357 stores
301 stores
235 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 9648 | 40.58% |
| WooCommerce | 9554 | 40.18% |
| Shopify | 1520 | 6.39% |
| PrestaShop | 373 | 1.57% |
| OpenCart | 220 | 0.93% |
| Magento | 121 | 0.51% |
| BigCommerce | 1079 | 4.54% |
| Wix eCommerce | 357 | 1.50% |
| HCL Commerce | 301 | 1.27% |
| SAP Commerce Cloud | 235 | 0.99% |
| Squarespace Commerce | 252 | 1.06% |
| Wikinggruppen | 29 | 0.12% |
| YouCan | 37 | 0.16% |
| Zen Cart | 29 | 0.12% |
| CS Cart | 23 | 0.10% |
Categories Distribution
Health & Beauty leads with 16.5% of all stores (2,120 stores) , followed by Clothing & Accessories (12.7%) and Electronics & Technology (9.6%) .
Top 10 Categories
2,120 stores
1,629 stores
1,229 stores
1,187 stores
975 stores
879 stores
877 stores
808 stores
637 stores
482 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2120 | 16.50% |
| Clothing & Accessories | 1629 | 12.68% |
| Electronics & Technology | 1229 | 9.57% |
| Food & Beverages | 1187 | 9.24% |
| Home & Garden | 975 | 7.59% |
| Furniture & Home Decor | 879 | 6.84% |
| Vehicles & Parts | 877 | 6.83% |
| Arts & Entertainment | 808 | 6.29% |
| Gifts & Special Occasions | 637 | 4.96% |
| Jewelry & Watches | 482 | 3.75% |
| Sporting Goods & Outdoor Gear | 477 | 3.71% |
| Business & Industrial | 446 | 3.47% |
| Books & Media | 406 | 3.16% |
| Tools & Hardware | 358 | 2.79% |
| Pets & Pet Supplies | 336 | 2.62% |
Payment Providers Distribution
PayPal leads with 31.5% among AI-verified physical stores (1,934 stores) , followed by MasterCard (12.6%) and American Express (11.8%) .
Base: 7,998 AI-verified physical stores with detectable payment providers (29.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,934 stores
772 stores
727 stores
640 stores
305 stores
284 stores
262 stores
220 stores
208 stores
181 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1934 | 31.52% |
| MasterCard | 772 | 12.58% |
| American Express | 727 | 11.85% |
| Stripe Connect | 640 | 10.43% |
| VISA | 305 | 4.97% |
| Bolt | 284 | 4.63% |
| Klarna | 262 | 4.27% |
| Apple Pay | 220 | 3.59% |
| ClickBank | 208 | 3.39% |
| Google Pay | 181 | 2.95% |
| BitCoin | 157 | 2.56% |
| JCB | 142 | 2.31% |
| Paddle | 130 | 2.12% |
| iDEAL | 100 | 1.63% |
| Bancontact | 74 | 1.21% |
Shipping Carriers Distribution
UPS leads with 23.1% among AI-verified physical stores (1,132 stores) , followed by FedEx (15.6%) and USPS (15.2%) .
Base: 6,645 AI-verified physical stores with detectable shipping carriers (24.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1132 | 23.06% |
| FedEx | 765 | 15.58% |
| USPS | 747 | 15.22% |
| DHL | 643 | 13.10% |
| Royal Mail | 501 | 10.21% |
| Hermes | 192 | 3.91% |
| DPD | 183 | 3.73% |
| TNT | 156 | 3.18% |
| GLS | 127 | 2.59% |
| PostNL | 105 | 2.14% |
| Canada Post | 104 | 2.12% |
| Speedy | 86 | 1.75% |
| Australia Post | 75 | 1.53% |
| Estes | 53 | 1.08% |
| Correos | 40 | 0.81% |
Store Launch Timeline
Over the past 12 months, 2,500 new stores were launched in Statcounter , with the highest activity in 2025-11 (127 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
127 stores launched
90 stores launched
199 stores launched
361 stores launched
339 stores launched
251 stores launched
261 stores launched
249 stores launched
236 stores launched
163 stores launched
129 stores launched
95 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 127 | 5.08% |
| 2025-10 | 90 | 3.60% |
| 2025-09 | 199 | 7.96% |
| 2025-08 | 361 | 14.44% |
| 2025-07 | 339 | 13.56% |
| 2025-06 | 251 | 10.04% |
| 2025-05 | 261 | 10.44% |
| 2025-04 | 249 | 9.96% |
| 2025-03 | 236 | 9.44% |
| 2025-02 | 163 | 6.52% |
| 2025-01 | 129 | 5.16% |
| 2024-12 | 95 | 3.80% |
Active Stores by Launch Year
Currently, 16,210 active stores in Statcounter are tracked in our database , with the most stores launched in 2025 (2,405 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,405 active stores
1,660 active stores
1,053 active stores
1,070 active stores
975 active stores
894 active stores
714 active stores
983 active stores
678 active stores
423 active stores
320 active stores
407 active stores
548 active stores
468 active stores
530 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2405 | 14.84% |
| 2024 | 1660 | 10.24% |
| 2023 | 1053 | 6.50% |
| 2022 | 1070 | 6.60% |
| 2021 | 975 | 6.01% |
| 2020 | 894 | 5.52% |
| 2019 | 714 | 4.40% |
| 2018 | 983 | 6.06% |
| 2017 | 678 | 4.18% |
| 2016 | 423 | 2.61% |
| 2015 | 320 | 1.97% |
| 2014 | 407 | 2.51% |
| 2013 | 548 | 3.38% |
| 2012 | 468 | 2.89% |
| 2011 | 530 | 3.27% |
| 2010 | 532 | 3.28% |
| 2009 | 422 | 2.60% |
| 2008 | 356 | 2.20% |
| 2007 | 346 | 2.13% |
| 2006 | 225 | 1.39% |
| 2005 | 228 | 1.41% |
| 2004 | 219 | 1.35% |
| 2003 | 158 | 0.97% |
| 2002 | 148 | 0.91% |
| 2001 | 134 | 0.83% |
| 2000 | 109 | 0.67% |
| 1999 | 91 | 0.56% |
| 1998 | 67 | 0.41% |
| 1997 | 25 | 0.15% |
| 1996 | 19 | 0.12% |
| 1995 | 3 | 0.02% |
Geographic Distribution
United States leads with 40.9% (4,506 AI-verified stores) , followed by United Kingdom (14.5%) and Canada (4.5%) .
Base: 11,016 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4,506 AI-verified stores
1,592 AI-verified stores
492 AI-verified stores
403 AI-verified stores
402 AI-verified stores
393 AI-verified stores
385 AI-verified stores
334 AI-verified stores
276 AI-verified stores
276 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4506 | 40.90% |
| United Kingdom | 1592 | 14.45% |
| Canada | 492 | 4.47% |
| Spain | 403 | 3.66% |
| India | 402 | 3.65% |
| Netherlands | 393 | 3.57% |
| Sweden | 385 | 3.49% |
| Australia | 334 | 3.03% |
| France | 276 | 2.51% |
| Turkey | 276 | 2.51% |
| Japan | 273 | 2.48% |
| Indonesia | 248 | 2.25% |
| China | 228 | 2.07% |
| South Africa | 212 | 1.92% |
| Romania | 198 | 1.80% |
| Italy | 186 | 1.69% |
| Germany | 177 | 1.61% |
| Hungary | 154 | 1.40% |
| Russia | 143 | 1.30% |
| Denmark | 138 | 1.25% |
Featured Stores
Discover the strongest performers and newest entrants in Statcounter's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
WooCommerce
WooCommerce — Arts & Entertainment
WooCommerce — Toys & Games
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 27.0k | 100.00% |
| Emails | 12.9k | 47.89% |
| Phones | 4.5k | 16.65% |
| Ecommerce platform | 24.5k | 90.87% |
| Couriers | 6.6k | 24.62% |
| Payment Providers | 8.0k | 29.64% |
| Categories | 18.2k | 67.43% |
| Social Media | 13.7k | 50.89% |
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Frequently Asked Questions
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Our database covers over 17.1k Statcounter physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
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Social Media Usage
Facebook leads with 29.1% among stores with at least one detectable social profile (6,810 stores) , followed by Instagram (21.0%) and Twitter (14.5%) .
Base: 13,732 stores with any detectable social profile (50.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,810 stores
4,924 stores
3,388 stores
2,809 stores
2,125 stores
1,367 stores
701 stores
662 stores
528 stores
126 stores
Visual Distribution