Statcounter Technology Adoption in E-commerce
Discover 9.5k verified e-commerce stores using Statcounter. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 20.9k domains. 9.5k verified as active stores with physical delivery.
· · Next full refresh: March 2026
9.5k verified active stores out of 20.9k detected · 45.4% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 41.0% of stores with physical delivery (3,784 stores) , followed by Custom (32.1%) and Shopify (15.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,784 stores
2,960 stores
1,449 stores
329 stores
185 stores
107 stores
105 stores
77 stores
62 stores
42 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3784 | 41.02% |
| Custom | 2960 | 32.09% |
| Shopify | 1449 | 15.71% |
| PrestaShop | 329 | 3.57% |
| OpenCart | 185 | 2.01% |
| Magento | 107 | 1.16% |
| SAP Commerce Cloud | 105 | 1.14% |
| BigCommerce | 77 | 0.83% |
| Wix eCommerce | 62 | 0.67% |
| HCL Commerce | 42 | 0.46% |
| YouCan | 31 | 0.34% |
| Wikinggruppen | 28 | 0.30% |
| Squarespace Commerce | 28 | 0.30% |
| Zen Cart | 19 | 0.21% |
| nopCommerce | 18 | 0.20% |
All Stores Distribution
WooCommerce holds 55.7% share of all Statcounter e-commerce stores (9,643) , with Custom at 17.1% and Shopify at 9.0% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
9,643 stores
2,960 stores
1,561 stores
381 stores
223 stores
128 stores
239 stores
1,101 stores
364 stores
307 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 9643 | 55.74% |
| Custom | 2960 | 17.11% |
| Shopify | 1561 | 9.02% |
| PrestaShop | 381 | 2.20% |
| OpenCart | 223 | 1.29% |
| Magento | 128 | 0.74% |
| SAP Commerce Cloud | 239 | 1.38% |
| BigCommerce | 1101 | 6.36% |
| Wix eCommerce | 364 | 2.10% |
| HCL Commerce | 307 | 1.77% |
| YouCan | 34 | 0.20% |
| Wikinggruppen | 33 | 0.19% |
| Squarespace Commerce | 273 | 1.58% |
| Zen Cart | 31 | 0.18% |
| nopCommerce | 22 | 0.13% |
Categories Distribution
Health & Beauty leads with 18.7% of all stores (1,400 stores) , followed by Clothing & Accessories (17.1%) and Electronics & Technology (9.3%) .
Base: 7,491 AI-verified stores with physical delivery and detected product categories (79.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,400 stores
1,281 stores
699 stores
647 stores
589 stores
527 stores
397 stores
391 stores
355 stores
261 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1400 | 18.69% |
| Clothing & Accessories | 1281 | 17.10% |
| Electronics & Technology | 699 | 9.33% |
| Food & Beverages | 647 | 8.64% |
| Furniture & Home Decor | 589 | 7.86% |
| Home & Garden | 527 | 7.04% |
| Jewelry & Watches | 397 | 5.30% |
| Gifts & Special Occasions | 391 | 5.22% |
| Arts & Entertainment | 355 | 4.74% |
| Sporting Goods & Outdoor Gear | 261 | 3.48% |
| Toys & Games | 221 | 2.95% |
| Vehicles & Parts | 200 | 2.67% |
| Tools & Hardware | 189 | 2.52% |
| Business & Industrial | 184 | 2.46% |
| Pets & Pet Supplies | 150 | 2.00% |
Payment Providers Distribution
PayPal leads with 28.9% among AI-verified physical stores (1,429 stores) , followed by MasterCard (13.9%) and American Express (13.6%) .
Base: 7,396 AI-verified physical stores with detectable payment providers (35.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,429 stores
688 stores
674 stores
560 stores
266 stores
239 stores
199 stores
176 stores
151 stores
127 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1429 | 28.93% |
| MasterCard | 688 | 13.93% |
| American Express | 674 | 13.65% |
| Stripe Connect | 560 | 11.34% |
| Klarna | 266 | 5.39% |
| VISA | 239 | 4.84% |
| Apple Pay | 199 | 4.03% |
| Google Pay | 176 | 3.56% |
| Bolt | 151 | 3.06% |
| JCB | 127 | 2.57% |
| BitCoin | 108 | 2.19% |
| iDEAL | 92 | 1.86% |
| Paddle | 91 | 1.84% |
| Bancontact | 72 | 1.46% |
| Mollie | 67 | 1.36% |
Shipping Carriers Distribution
UPS leads with 21.3% among AI-verified physical stores (894 stores) , followed by USPS (16.6%) and FedEx (14.6%) .
Base: 6,349 AI-verified physical stores with detectable shipping carriers (30.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 894 | 21.26% |
| USPS | 698 | 16.60% |
| FedEx | 614 | 14.60% |
| DHL | 613 | 14.57% |
| Royal Mail | 445 | 10.58% |
| DPD | 179 | 4.26% |
| Hermes | 153 | 3.64% |
| TNT | 120 | 2.85% |
| GLS | 107 | 2.54% |
| PostNL | 99 | 2.35% |
| Canada Post | 95 | 2.26% |
| Australia Post | 75 | 1.78% |
| Speedy | 46 | 1.09% |
| La Poste | 36 | 0.86% |
| PostNord | 32 | 0.76% |
Store Launch Timeline
Over the past 12 months, 1,557 new stores were launched in Statcounter , with the highest activity in 2026-01 (50 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
50 stores launched
61 stores launched
65 stores launched
65 stores launched
95 stores launched
244 stores launched
181 stores launched
174 stores launched
194 stores launched
170 stores launched
173 stores launched
85 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 50 | 3.21% |
| 2025-12 | 61 | 3.92% |
| 2025-11 | 65 | 4.17% |
| 2025-10 | 65 | 4.17% |
| 2025-09 | 95 | 6.10% |
| 2025-08 | 244 | 15.67% |
| 2025-07 | 181 | 11.62% |
| 2025-06 | 174 | 11.18% |
| 2025-05 | 194 | 12.46% |
| 2025-04 | 170 | 10.92% |
| 2025-03 | 173 | 11.11% |
| 2025-02 | 85 | 5.46% |
Active Stores by Launch Year
Currently, 9,339 active stores in Statcounter are tracked in our database , with the most stores launched in 2026 (50 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
50 active stores
1,600 active stores
745 active stores
679 active stores
632 active stores
624 active stores
545 active stores
464 active stores
611 active stores
427 active stores
257 active stores
199 active stores
251 active stores
281 active stores
217 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 50 | 0.54% |
| 2025 | 1600 | 17.13% |
| 2024 | 745 | 7.98% |
| 2023 | 679 | 7.27% |
| 2022 | 632 | 6.77% |
| 2021 | 624 | 6.68% |
| 2020 | 545 | 5.84% |
| 2019 | 464 | 4.97% |
| 2018 | 611 | 6.54% |
| 2017 | 427 | 4.57% |
| 2016 | 257 | 2.75% |
| 2015 | 199 | 2.13% |
| 2014 | 251 | 2.69% |
| 2013 | 281 | 3.01% |
| 2012 | 217 | 2.32% |
| 2011 | 255 | 2.73% |
| 2010 | 257 | 2.75% |
| 2009 | 189 | 2.02% |
| 2008 | 164 | 1.76% |
| 2007 | 160 | 1.71% |
| 2006 | 106 | 1.14% |
| 2005 | 107 | 1.15% |
| 2004 | 119 | 1.27% |
| 2003 | 93 | 1.00% |
| 2002 | 89 | 0.95% |
| 2001 | 54 | 0.58% |
| 2000 | 49 | 0.52% |
| 1999 | 47 | 0.50% |
| 1998 | 42 | 0.45% |
| 1997 | 13 | 0.14% |
| 1996 | 11 | 0.12% |
| 1995 | 2 | 0.02% |
Geographic Distribution
United States leads with 35.6% (2,191 AI-verified stores) , followed by United Kingdom (15.8%) and Netherlands (5.4%) .
Base: 6,151 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
2,191 AI-verified stores
971 AI-verified stores
333 AI-verified stores
284 AI-verified stores
243 AI-verified stores
224 AI-verified stores
219 AI-verified stores
203 AI-verified stores
169 AI-verified stores
165 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2191 | 35.62% |
| United Kingdom | 971 | 15.79% |
| Netherlands | 333 | 5.41% |
| Canada | 284 | 4.62% |
| Sweden | 243 | 3.95% |
| Spain | 224 | 3.64% |
| India | 219 | 3.56% |
| Australia | 203 | 3.30% |
| Romania | 169 | 2.75% |
| France | 165 | 2.68% |
| Japan | 163 | 2.65% |
| Germany | 153 | 2.49% |
| Denmark | 131 | 2.13% |
| China | 131 | 2.13% |
| South Africa | 127 | 2.06% |
| Italy | 107 | 1.74% |
| Turkey | 99 | 1.61% |
| Russia | 89 | 1.45% |
| Hungary | 76 | 1.24% |
| Bulgaria | 73 | 1.19% |
Featured Stores
Newest entrants in Statcounter's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
OpenCart - Health & Beauty
WooCommerce - Health & Beauty
Magento - Home & Garden
Custom - Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.9k | 100.00% |
| Emails | 10.9k | 51.95% |
| Phones | 3.8k | 18.37% |
| Ecommerce platform | 18.1k | 86.79% |
| Couriers | 6.3k | 30.38% |
| Payment Providers | 7.4k | 35.39% |
| Categories | 8.6k | 40.93% |
| Social Media | 11.3k | 54.21% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
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Use our detailed Statcounter E-commerce Database to:
Gain actionable insights into 9.5k verified e-commerce stores on Statcounter.
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Quickly find and contact the best decision-makers at Statcounter online stores.
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Frequently Asked Questions
- What data is included in the Statcounter E-commerce Database?
-
Our database covers over 9.5k verified Statcounter e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 28.4% among stores with at least one detectable social profile (4,484 stores) , followed by Instagram (22.3%) and Twitter (13.1%) .
Base: 11,329 stores with any detectable social profile (54.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,484 stores
3,513 stores
2,074 stores
1,848 stores
1,591 stores
811 stores
562 stores
499 stores
288 stores
108 stores
Visual Distribution