Statcounter Technology Adoption in E-commerce

Discover 9.5k verified e-commerce stores using Statcounter. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 20.9k domains. 9.5k verified as active stores with physical delivery.

· · Next full refresh: March 2026

9.5k verified active stores out of 20.9k detected · 45.4% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 41.0% of stores with physical delivery (3,784 stores) , followed by Custom (32.1%) and Shopify (15.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

3,784 stores

Custom 32.1%

2,960 stores

Shopify 15.7%

1,449 stores

329 stores

185 stores

107 stores

105 stores

77 stores

62 stores

42 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Statcounter
Platform Stores with Physical Delivery Percentage
WooCommerce 3784 41.02%
Custom 2960 32.09%
Shopify 1449 15.71%
PrestaShop 329 3.57%
OpenCart 185 2.01%
Magento 107 1.16%
SAP Commerce Cloud 105 1.14%
BigCommerce 77 0.83%
Wix eCommerce 62 0.67%
HCL Commerce 42 0.46%
YouCan 31 0.34%
Wikinggruppen 28 0.30%
Squarespace Commerce 28 0.30%
Zen Cart 19 0.21%
nopCommerce 18 0.20%

Categories Distribution

Health & Beauty leads with 18.7% of all stores (1,400 stores) , followed by Clothing & Accessories (17.1%) and Electronics & Technology (9.3%) .

Base: 7,491 AI-verified stores with physical delivery and detected product categories (79.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 18.7%

1,400 stores

Clothing & Accessories 17.1%

1,281 stores

Electronics & Technology 9.3%

699 stores

Food & Beverages 8.6%

647 stores

Furniture & Home Decor 7.9%

589 stores

Home & Garden 7.0%

527 stores

Jewelry & Watches 5.3%

397 stores

Gifts & Special Occasions 5.2%

391 stores

Arts & Entertainment 4.7%

355 stores

Sporting Goods & Outdoor Gear 3.5%

261 stores

Visual Distribution

Distribution of top 10 Statcounter store categories (February 2026)
Distribution of categories in Statcounter e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1400 18.69%
Clothing & Accessories 1281 17.10%
Electronics & Technology 699 9.33%
Food & Beverages 647 8.64%
Furniture & Home Decor 589 7.86%
Home & Garden 527 7.04%
Jewelry & Watches 397 5.30%
Gifts & Special Occasions 391 5.22%
Arts & Entertainment 355 4.74%
Sporting Goods & Outdoor Gear 261 3.48%
Toys & Games 221 2.95%
Vehicles & Parts 200 2.67%
Tools & Hardware 189 2.52%
Business & Industrial 184 2.46%
Pets & Pet Supplies 150 2.00%

Payment Providers Distribution

PayPal leads with 28.9% among AI-verified physical stores (1,429 stores) , followed by MasterCard (13.9%) and American Express (13.6%) .

Base: 7,396 AI-verified physical stores with detectable payment providers (35.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.9%

1,429 stores

688 stores

674 stores

560 stores

266 stores

VISA 4.8%

239 stores

199 stores

176 stores

Bolt 3.1%

151 stores

JCB 2.6%

127 stores

Visual Distribution

Distribution of top 10 Statcounter payment providers (February 2026)
Distribution of payment providers in Statcounter e-commerce stores
Payment Provider Store Count Market Share
PayPal 1429 28.93%
MasterCard 688 13.93%
American Express 674 13.65%
Stripe Connect 560 11.34%
Klarna 266 5.39%
VISA 239 4.84%
Apple Pay 199 4.03%
Google Pay 176 3.56%
Bolt 151 3.06%
JCB 127 2.57%
BitCoin 108 2.19%
iDEAL 92 1.86%
Paddle 91 1.84%
Bancontact 72 1.46%
Mollie 67 1.36%

Shipping Carriers Distribution

UPS leads with 21.3% among AI-verified physical stores (894 stores) , followed by USPS (16.6%) and FedEx (14.6%) .

Base: 6,349 AI-verified physical stores with detectable shipping carriers (30.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 21.3%

894 stores

USPS 16.6%

698 stores

FedEx 14.6%

614 stores

DHL 14.6%

613 stores

445 stores

DPD 4.3%

179 stores

153 stores

TNT 2.9%

120 stores

GLS 2.5%

107 stores

99 stores

Visual Distribution

Distribution of top 10 Statcounter shipping carriers (February 2026)
Distribution of shipping carriers in Statcounter e-commerce stores
Shipping Carrier Store Count Market Share
UPS 894 21.26%
USPS 698 16.60%
FedEx 614 14.60%
DHL 613 14.57%
Royal Mail 445 10.58%
DPD 179 4.26%
Hermes 153 3.64%
TNT 120 2.85%
GLS 107 2.54%
PostNL 99 2.35%
Canada Post 95 2.26%
Australia Post 75 1.78%
Speedy 46 1.09%
La Poste 36 0.86%
PostNord 32 0.76%

Store Launch Timeline

Over the past 12 months, 1,557 new stores were launched in Statcounter , with the highest activity in 2026-01 (50 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 3.2%

50 stores launched

2025-12 3.9%

61 stores launched

2025-11 4.2%

65 stores launched

2025-10 4.2%

65 stores launched

2025-09 6.1%

95 stores launched

2025-08 15.7%

244 stores launched

2025-07 11.6%

181 stores launched

2025-06 11.2%

174 stores launched

2025-05 12.5%

194 stores launched

2025-04 10.9%

170 stores launched

2025-03 11.1%

173 stores launched

2025-02 5.5%

85 stores launched

Monthly Trend

Monthly store launches in Statcounter (February 2026)
Monthly store launches in Statcounter over the past 12 months
Month Stores Launched Percentage
2026-01 50 3.21%
2025-12 61 3.92%
2025-11 65 4.17%
2025-10 65 4.17%
2025-09 95 6.10%
2025-08 244 15.67%
2025-07 181 11.62%
2025-06 174 11.18%
2025-05 194 12.46%
2025-04 170 10.92%
2025-03 173 11.11%
2025-02 85 5.46%

Active Stores by Launch Year

Currently, 9,339 active stores in Statcounter are tracked in our database , with the most stores launched in 2026 (50 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.5%

50 active stores

2025 17.1%

1,600 active stores

2024 8.0%

745 active stores

2023 7.3%

679 active stores

2022 6.8%

632 active stores

2021 6.7%

624 active stores

2020 5.8%

545 active stores

2019 5.0%

464 active stores

2018 6.5%

611 active stores

2017 4.6%

427 active stores

2016 2.8%

257 active stores

2015 2.1%

199 active stores

2014 2.7%

251 active stores

2013 3.0%

281 active stores

2012 2.3%

217 active stores

Distribution by Launch Year

Active stores in Statcounter by original launch year (February 2026)
Active stores in Statcounter by launch year
Launch Year Active Stores Percentage
2026 50 0.54%
2025 1600 17.13%
2024 745 7.98%
2023 679 7.27%
2022 632 6.77%
2021 624 6.68%
2020 545 5.84%
2019 464 4.97%
2018 611 6.54%
2017 427 4.57%
2016 257 2.75%
2015 199 2.13%
2014 251 2.69%
2013 281 3.01%
2012 217 2.32%
2011 255 2.73%
2010 257 2.75%
2009 189 2.02%
2008 164 1.76%
2007 160 1.71%
2006 106 1.14%
2005 107 1.15%
2004 119 1.27%
2003 93 1.00%
2002 89 0.95%
2001 54 0.58%
2000 49 0.52%
1999 47 0.50%
1998 42 0.45%
1997 13 0.14%
1996 11 0.12%
1995 2 0.02%

Social Media Usage

Facebook leads with 28.4% among stores with at least one detectable social profile (4,484 stores) , followed by Instagram (22.3%) and Twitter (13.1%) .

Base: 11,329 stores with any detectable social profile (54.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.4%

4,484 stores

Instagram 22.3%

3,513 stores

Twitter 13.1%

2,074 stores

YouTube 11.7%

1,848 stores

Pinterest 10.1%

1,591 stores

LinkedIn 5.1%

811 stores

TikTok 3.6%

562 stores

X 3.2%

499 stores

WhatsApp 1.8%

288 stores

Medium 0.7%

108 stores

Visual Distribution

Distribution of social media platforms in Statcounter (February 2026)
Distribution of social media platforms in Statcounter e-commerce stores
Social Platform Store Count Market Share
Facebook 4484 28.42%
Instagram 3513 22.27%
Twitter 2074 13.14%
YouTube 1848 11.71%
Pinterest 1591 10.08%
LinkedIn 811 5.14%
TikTok 562 3.56%
X 499 3.16%
WhatsApp 288 1.83%
Medium 108 0.68%

Geographic Distribution

United States leads with 35.6% (2,191 AI-verified stores) , followed by United Kingdom (15.8%) and Netherlands (5.4%) .

Base: 6,151 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

2,191 AI-verified stores

971 AI-verified stores

333 AI-verified stores

284 AI-verified stores

243 AI-verified stores

Spain 3.6%

224 AI-verified stores

India 3.6%

219 AI-verified stores

203 AI-verified stores

169 AI-verified stores

165 AI-verified stores

Visual Distribution

Geographic distribution of stores using Statcounter (February 2026)
Geographic distribution of stores using Statcounter
Country AI-Verified Store Count Market Share
United States 2191 35.62%
United Kingdom 971 15.79%
Netherlands 333 5.41%
Canada 284 4.62%
Sweden 243 3.95%
Spain 224 3.64%
India 219 3.56%
Australia 203 3.30%
Romania 169 2.75%
France 165 2.68%
Japan 163 2.65%
Germany 153 2.49%
Denmark 131 2.13%
China 131 2.13%
South Africa 127 2.06%
Italy 107 1.74%
Turkey 99 1.61%
Russia 89 1.45%
Hungary 76 1.24%
Bulgaria 73 1.19%

Dataset Coverage

Field Rows count Coverage
Website 20.9k 100.00%
Emails 10.9k 51.95%
Phones 3.8k 18.37%
Ecommerce platform 18.1k 86.79%
Couriers 6.3k 30.38%
Payment Providers 7.4k 35.39%
Categories 8.6k 40.93%
Social Media 11.3k 54.21%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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