Snowplow Analytics Technology Adoption in E-commerce
Discover 5.6k e-commerce stores using Snowplow Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 42.6% of stores with physical delivery (2,369 stores) , followed by Shopify (31.7%) and WooCommerce (14.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,369 stores
1,765 stores
804 stores
230 stores
206 stores
44 stores
30 stores
22 stores
18 stores
17 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2369 | 42.56% |
| Shopify | 1765 | 31.71% |
| WooCommerce | 804 | 14.44% |
| Unas | 230 | 4.13% |
| DanDomain Webshop | 206 | 3.70% |
| EC-CUBE | 44 | 0.79% |
| Magento | 30 | 0.54% |
| 1C-Bitrix | 22 | 0.40% |
| Welcart | 18 | 0.32% |
| PrestaShop | 17 | 0.31% |
| SmartWeb, DanDomain | 14 | 0.25% |
| BigCommerce | 14 | 0.25% |
| DanDomain, SmartWeb | 12 | 0.22% |
| Shoptet | 11 | 0.20% |
| MakeShop | 10 | 0.18% |
All Stores Distribution
Custom holds 33.9% share of all Snowplow Analytics e-commerce stores (2,369) , with Shopify at 28.5% and WooCommerce at 20.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,369 stores
1,996 stores
1,417 stores
279 stores
254 stores
51 stores
449 stores
45 stores
23 stores
25 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 2369 | 33.87% |
| Shopify | 1996 | 28.54% |
| WooCommerce | 1417 | 20.26% |
| Unas | 279 | 3.99% |
| DanDomain Webshop | 254 | 3.63% |
| EC-CUBE | 51 | 0.73% |
| Magento | 449 | 6.42% |
| 1C-Bitrix | 45 | 0.64% |
| Welcart | 23 | 0.33% |
| PrestaShop | 25 | 0.36% |
| SmartWeb, DanDomain | 17 | 0.24% |
| BigCommerce | 18 | 0.26% |
| DanDomain, SmartWeb | 22 | 0.31% |
| Shoptet | 16 | 0.23% |
| MakeShop | 13 | 0.19% |
Categories Distribution
Food & Beverages leads with 17.1% of all stores (780 stores) , followed by Health & Beauty (14.5%) and Clothing & Accessories (13.3%) .
Top 10 Categories
780 stores
659 stores
606 stores
469 stores
369 stores
266 stores
255 stores
213 stores
196 stores
182 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 780 | 17.14% |
| Health & Beauty | 659 | 14.48% |
| Clothing & Accessories | 606 | 13.32% |
| Electronics & Technology | 469 | 10.31% |
| Home & Garden | 369 | 8.11% |
| Vehicles & Parts | 266 | 5.85% |
| Business & Industrial | 255 | 5.60% |
| Sporting Goods & Outdoor Gear | 213 | 4.68% |
| Tools & Hardware | 196 | 4.31% |
| Furniture & Home Decor | 182 | 4.00% |
| Gifts & Special Occasions | 140 | 3.08% |
| Jewelry & Watches | 136 | 2.99% |
| Arts & Entertainment | 107 | 2.35% |
| Pets & Pet Supplies | 94 | 2.07% |
| Office Supplies | 78 | 1.71% |
Payment Providers Distribution
PayPal leads with 23.5% among AI-verified physical stores (717 stores) , followed by MasterCard (11.6%) and American Express (10.2%) .
Base: 1,744 AI-verified physical stores with detectable payment providers (24.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
717 stores
354 stores
312 stores
264 stores
242 stores
236 stores
197 stores
176 stores
136 stores
132 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 717 | 23.55% |
| MasterCard | 354 | 11.63% |
| American Express | 312 | 10.25% |
| VISA | 264 | 8.67% |
| QIWI | 242 | 7.95% |
| WebMoney | 236 | 7.75% |
| Apple Pay | 197 | 6.47% |
| Google Pay | 176 | 5.78% |
| Klarna | 136 | 4.47% |
| Stripe Connect | 132 | 4.33% |
| JCB | 125 | 4.11% |
| Amazon Pay | 54 | 1.77% |
| Bolt | 52 | 1.71% |
| SEPA | 24 | 0.79% |
| Bancontact | 24 | 0.79% |
Shipping Carriers Distribution
UPS leads with 16.2% among AI-verified physical stores (333 stores) , followed by GLS (14.4%) and USPS (10.9%) .
Base: 1,552 AI-verified physical stores with detectable shipping carriers (21.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
333 stores
295 stores
223 stores
223 stores
200 stores
156 stores
129 stores
107 stores
106 stores
65 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 333 | 16.24% |
| GLS | 295 | 14.39% |
| USPS | 223 | 10.88% |
| DHL | 223 | 10.88% |
| FedEx | 200 | 9.76% |
| DPD | 156 | 7.61% |
| Почта России | 129 | 6.29% |
| СДЭК | 107 | 5.22% |
| Magyar Posta | 106 | 5.17% |
| PostNord | 65 | 3.17% |
| Colissimo | 51 | 2.49% |
| Royal Mail | 50 | 2.44% |
| TNT | 41 | 2.00% |
| 4PX | 37 | 1.80% |
| La Poste | 34 | 1.66% |
Store Launch Timeline
Over the past 12 months, 637 new stores were launched in Snowplow Analytics , with the highest activity in 2025-11 (26 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
26 stores launched
79 stores launched
43 stores launched
110 stores launched
30 stores launched
40 stores launched
34 stores launched
41 stores launched
28 stores launched
149 stores launched
34 stores launched
23 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 26 | 4.08% |
| 2025-10 | 79 | 12.40% |
| 2025-09 | 43 | 6.75% |
| 2025-08 | 110 | 17.27% |
| 2025-07 | 30 | 4.71% |
| 2025-06 | 40 | 6.28% |
| 2025-05 | 34 | 5.34% |
| 2025-04 | 41 | 6.44% |
| 2025-03 | 28 | 4.40% |
| 2025-02 | 149 | 23.39% |
| 2025-01 | 34 | 5.34% |
| 2024-12 | 23 | 3.61% |
Active Stores by Launch Year
Currently, 5,512 active stores in Snowplow Analytics are tracked in our database , with the most stores launched in 2025 (614 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
614 active stores
383 active stores
434 active stores
318 active stores
323 active stores
361 active stores
334 active stores
328 active stores
390 active stores
204 active stores
177 active stores
193 active stores
247 active stores
143 active stores
153 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 614 | 11.14% |
| 2024 | 383 | 6.95% |
| 2023 | 434 | 7.87% |
| 2022 | 318 | 5.77% |
| 2021 | 323 | 5.86% |
| 2020 | 361 | 6.55% |
| 2019 | 334 | 6.06% |
| 2018 | 328 | 5.95% |
| 2017 | 390 | 7.08% |
| 2016 | 204 | 3.70% |
| 2015 | 177 | 3.21% |
| 2014 | 193 | 3.50% |
| 2013 | 247 | 4.48% |
| 2012 | 143 | 2.59% |
| 2011 | 153 | 2.78% |
| 2010 | 111 | 2.01% |
| 2009 | 119 | 2.16% |
| 2008 | 78 | 1.42% |
| 2007 | 92 | 1.67% |
| 2006 | 73 | 1.32% |
| 2005 | 50 | 0.91% |
| 2004 | 61 | 1.11% |
| 2003 | 59 | 1.07% |
| 2002 | 45 | 0.82% |
| 2001 | 64 | 1.16% |
| 2000 | 45 | 0.82% |
| 1999 | 57 | 1.03% |
| 1998 | 29 | 0.53% |
| 1997 | 19 | 0.34% |
| 1996 | 7 | 0.13% |
| 1995 | 1 | 0.02% |
Geographic Distribution
United States leads with 20.7% (904 AI-verified stores) , followed by Russia (15.6%) and Japan (9.7%) .
Base: 4,369 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
904 AI-verified stores
681 AI-verified stores
425 AI-verified stores
304 AI-verified stores
250 AI-verified stores
231 AI-verified stores
215 AI-verified stores
207 AI-verified stores
147 AI-verified stores
136 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 904 | 20.69% |
| Russia | 681 | 15.59% |
| Japan | 425 | 9.73% |
| Denmark | 304 | 6.96% |
| France | 250 | 5.72% |
| Hungary | 231 | 5.29% |
| Ukraine | 215 | 4.92% |
| United Kingdom | 207 | 4.74% |
| Spain | 147 | 3.36% |
| Canada | 136 | 3.11% |
| Australia | 133 | 3.04% |
| Germany | 125 | 2.86% |
| Mexico | 106 | 2.43% |
| Portugal | 89 | 2.04% |
| Taiwan | 86 | 1.97% |
| Netherlands | 77 | 1.76% |
| Italy | 77 | 1.76% |
| India | 63 | 1.44% |
| Czechia | 63 | 1.44% |
| China | 50 | 1.14% |
Featured Stores
Discover the strongest performers and newest entrants in Snowplow Analytics's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Sporting Goods & Outdoor Gear
Custom — Vehicles & Parts
Custom — Home & Garden
DanDomain Webshop — Tools & Hardware
Custom — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.2k | 100.00% |
| Emails | 4.3k | 59.56% |
| Phones | 2.5k | 34.39% |
| Ecommerce platform | 7.2k | 99.03% |
| Couriers | 1.6k | 21.50% |
| Payment Providers | 1.7k | 24.16% |
| Categories | 5.5k | 76.62% |
| Social Media | 4.4k | 61.09% |
Starter Package
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Maximize Your ROI
Use our detailed Snowplow Analytics E-commerce Database to:
Gain actionable insights into 5.6k physical stores in Snowplow Analytics.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Snowplow Analytics online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Data Format & Delivery
Available Formats
- CSV
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- Direct download
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Use Cases
- Lead Generation
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Frequently Asked Questions
- What data is included in the Snowplow Analytics E-commerce Database?
-
Our database covers over 5.6k Snowplow Analytics physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 30.2% among stores with at least one detectable social profile (2,901 stores) , followed by Facebook (28.9%) and YouTube (13.0%) .
Base: 4,411 stores with any detectable social profile (61.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,901 stores
2,777 stores
1,251 stores
933 stores
522 stores
482 stores
429 stores
163 stores
137 stores
23 stores
Visual Distribution