Snowplow Analytics Technology Adoption in E-commerce
Discover 6.2k verified e-commerce stores using Snowplow Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.7k domains. 6.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.2k verified active stores out of 7.7k detected · 79.9% verification rate
E-commerce Platforms Distribution
Shopify stores with 38.8% of stores with physical delivery (2,386 stores) , followed by Custom (37.5%) and WooCommerce (11.0%) .
Base: 6,152 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,386 stores
2,306 stores
679 stores
217 stores
156 stores
60 stores
42 stores
33 stores
31 stores
20 stores
Visual Distribution
2,386 stores
2,306 stores
679 stores
217 stores
156 stores
60 stores
42 stores
33 stores
31 stores
20 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2386 | 38.78% |
| Custom | 2306 | 37.48% |
| WooCommerce | 679 | 11.04% |
| DanDomain Webshop | 217 | 3.53% |
| Unas | 156 | 2.54% |
| EC-CUBE | 60 | 0.98% |
| HostedShop | 42 | 0.68% |
| UNAS, Unas | 33 | 0.54% |
| Unas, UNAS | 31 | 0.50% |
| DanDomain, SmartWeb | 20 | 0.33% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 33.3% share of detected Snowplow Analytics e-commerce signals (2,565) , with Custom at 29.9% and WooCommerce at 16.7% (June 2026) .
Base: 7,701 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,565 websites
2,306 websites
1,283 websites
243 websites
193 websites
64 websites
50 websites
34 websites
31 websites
22 websites
Visual Distribution
2,565 websites
2,306 websites
1,283 websites
243 websites
193 websites
64 websites
50 websites
34 websites
31 websites
22 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 2565 | 33.31% |
| Custom | 2306 | 29.94% |
| WooCommerce | 1283 | 16.66% |
| DanDomain Webshop | 243 | 3.16% |
| Unas | 193 | 2.51% |
| EC-CUBE | 64 | 0.83% |
| HostedShop | 50 | 0.65% |
| UNAS, Unas | 34 | 0.44% |
| Unas, UNAS | 31 | 0.40% |
| DanDomain, SmartWeb | 22 | 0.29% |
Categories Distribution
Tools & Hardware stores with 21.1% of all stores (1,301 stores) , followed by Health & Beauty (10.6%) and Clothing & Accessories (9.7%) .
Base: 6,152 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,301 stores
654 stores
594 stores
500 stores
441 stores
412 stores
391 stores
262 stores
206 stores
183 stores
Visual Distribution
1,301 stores
654 stores
594 stores
500 stores
441 stores
412 stores
391 stores
262 stores
206 stores
183 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 1301 | 21.15% |
| Health & Beauty | 654 | 10.63% |
| Clothing & Accessories | 594 | 9.66% |
| Gifts & Special Occasions | 500 | 8.13% |
| Food & Beverages | 441 | 7.17% |
| Sporting Goods & Outdoor Gear | 412 | 6.70% |
| Home & Garden | 391 | 6.36% |
| Electronics & Technology | 262 | 4.26% |
| Toys & Games | 206 | 3.35% |
| Business & Industrial | 183 | 2.97% |
Payment Providers Distribution
PayPal accounts for 25.5% of displayed detection occurrences (618 occurrences) , followed by QIWI (15.5%) and WebMoney (15.5%) .
Base: 2,423 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
618 occurrences
376 occurrences
375 occurrences
236 occurrences
214 occurrences
153 occurrences
137 occurrences
118 occurrences
117 occurrences
79 occurrences
Visual Distribution
618 occurrences
376 occurrences
375 occurrences
236 occurrences
214 occurrences
153 occurrences
137 occurrences
118 occurrences
117 occurrences
79 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 618 | 25.51% |
| QIWI | 376 | 15.52% |
| WebMoney | 375 | 15.48% |
| VISA | 236 | 9.74% |
| MasterCard | 214 | 8.83% |
| Apple Pay | 153 | 6.31% |
| Google Pay | 137 | 5.65% |
| JCB | 118 | 4.87% |
| American Express | 117 | 4.83% |
| Klarna | 79 | 3.26% |
Shipping Carriers Distribution
Почта России accounts for 22.7% of displayed detection occurrences (383 occurrences) , followed by СДЭК (21.7%) and GLS (17.5%) .
Base: 1,688 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
383 occurrences
367 occurrences
295 occurrences
132 occurrences
117 occurrences
115 occurrences
115 occurrences
60 occurrences
55 occurrences
49 occurrences
Visual Distribution
383 occurrences
367 occurrences
295 occurrences
132 occurrences
117 occurrences
115 occurrences
115 occurrences
60 occurrences
55 occurrences
49 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Почта России | 383 | 22.69% |
| СДЭК | 367 | 21.74% |
| GLS | 295 | 17.48% |
| UPS | 132 | 7.82% |
| DHL | 117 | 6.93% |
| Magyar Posta | 115 | 6.81% |
| DPD | 115 | 6.81% |
| PostNord | 60 | 3.55% |
| FedEx | 55 | 3.26% |
| USPS | 49 | 2.90% |
Store Launch Timeline
Over the past 12 months, 725 new stores were launched in Snowplow Analytics , with the highest activity in 2026-05 (80 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
80 stores launched
84 stores launched
85 stores launched
77 stores launched
50 stores launched
57 stores launched
25 stores launched
54 stores launched
62 stores launched
57 stores launched
73 stores launched
21 stores launched
Monthly Trend
11.0% of last 12 months
11.6% of last 12 months
11.7% of last 12 months
10.6% of last 12 months
6.9% of last 12 months
7.9% of last 12 months
3.4% of last 12 months
7.4% of last 12 months
8.6% of last 12 months
7.9% of last 12 months
10.1% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 80 | 11.03% |
| 2026-04 | 84 | 11.59% |
| 2026-03 | 85 | 11.72% |
| 2026-02 | 77 | 10.62% |
| 2026-01 | 50 | 6.90% |
| 2025-12 | 57 | 7.86% |
| 2025-11 | 25 | 3.45% |
| 2025-10 | 54 | 7.45% |
| 2025-09 | 62 | 8.55% |
| 2025-08 | 57 | 7.86% |
| 2025-07 | 73 | 10.07% |
| 2025-06 | 21 | 2.90% |
Active Stores by Launch Year
Currently, 6,063 active stores in Snowplow Analytics are tracked in our database , with the most stores launched in 2026 (380 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
380 active stores
732 active stores
714 active stores
496 active stores
375 active stores
312 active stores
337 active stores
303 active stores
275 active stores
389 active stores
199 active stores
156 active stores
151 active stores
220 active stores
120 active stores
Distribution by Launch Year
6.3% of tracked active stores
12.1% of tracked active stores
11.8% of tracked active stores
8.2% of tracked active stores
6.2% of tracked active stores
5.1% of tracked active stores
5.6% of tracked active stores
5.0% of tracked active stores
4.5% of tracked active stores
6.4% of tracked active stores
3.3% of tracked active stores
2.6% of tracked active stores
2.5% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 380 | 6.27% |
| 2025 | 732 | 12.07% |
| 2024 | 714 | 11.78% |
| 2023 | 496 | 8.18% |
| 2022 | 375 | 6.19% |
| 2021 | 312 | 5.15% |
| 2020 | 337 | 5.56% |
| 2019 | 303 | 5.00% |
| 2018 | 275 | 4.54% |
| 2017 | 389 | 6.42% |
| 2016 | 199 | 3.28% |
| 2015 | 156 | 2.57% |
| 2014 | 151 | 2.49% |
| 2013 | 220 | 3.63% |
| 2012 | 120 | 1.98% |
Geographic Distribution
United States stores with 15.5% (954 active verified stores) , followed by Russia (15.1%) and Japan (11.2%) .
Base: 6,152 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
954 active verified stores
926 active verified stores
687 active verified stores
330 active verified stores
327 active verified stores
221 active verified stores
213 active verified stores
213 active verified stores
170 active verified stores
158 active verified stores
Visual Distribution
954 active verified stores
926 active verified stores
687 active verified stores
330 active verified stores
327 active verified stores
221 active verified stores
213 active verified stores
213 active verified stores
170 active verified stores
158 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 954 | 15.51% |
| Russia | 926 | 15.05% |
| Japan | 687 | 11.17% |
| Denmark | 330 | 5.36% |
| France | 327 | 5.32% |
| Hungary | 221 | 3.59% |
| Germany | 213 | 3.46% |
| United Kingdom | 213 | 3.46% |
| India | 170 | 2.76% |
| Ukraine | 158 | 2.57% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Tools & Hardware
Custom - Toys & Games
Custom - Tools & Hardware
Custom - Tools & Hardware
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.7k | 100.00% |
| Emails | 3.4k | 44.42% |
| Phones | 3.7k | 48.36% |
| Ecommerce platform | 7.6k | 99.08% |
| Couriers | 1.3k | 16.28% |
| Payment Providers | 1.3k | 17.05% |
| Categories | 5.8k | 75.81% |
| Social Media | 5.1k | 66.37% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Snowplow Analytics e-commerce landscape:
Analyze 6.2k verified e-commerce stores on Snowplow Analytics - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Snowplow Analytics e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Snowplow Analytics e-commerce intelligence?
-
We track 6.2k verified Snowplow Analytics e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.8% of displayed detection occurrences (3,844 occurrences) , followed by Facebook (27.2%) and YouTube (15.3%) .
Base: 12,466 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,844 occurrences
3,395 occurrences
1,913 occurrences
1,373 occurrences
772 occurrences
500 occurrences
379 occurrences
137 occurrences
127 occurrences
26 occurrences
Visual Distribution
3,844 occurrences
3,395 occurrences
1,913 occurrences
1,373 occurrences
772 occurrences
500 occurrences
379 occurrences
137 occurrences
127 occurrences
26 occurrences