Slick Technology Adoption in E-commerce

Discover 756.2k verified e-commerce stores using Slick. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.3m domains. 756.2k verified as active stores with physical delivery.

· · Next full refresh: April 2026

756.2k verified active stores out of 1.3m detected · 56.9% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 51.4% of stores with physical delivery (362,233 stores) , followed by Custom (21.1%) and Shopify (15.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

362,233 stores

Custom 21.1%

148,706 stores

Shopify 15.0%

105,608 stores

20,783 stores

Imweb 1.6%

11,588 stores

8,615 stores

7,929 stores

6,757 stores

6,561 stores

5,560 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Slick
Platform Stores with Physical Delivery Percentage
WooCommerce 362233 51.37%
Custom 148706 21.09%
Shopify 105608 14.98%
PrestaShop 20783 2.95%
Imweb 11588 1.64%
1C-Bitrix 8615 1.22%
Cafe24 7929 1.12%
EC-CUBE 6757 0.96%
OpenCart 6561 0.93%
Botble CMS 5560 0.79%
JTL Shop 5171 0.73%
Zid 4147 0.59%
Tray 3992 0.57%
Shoptet 3949 0.56%
Shoprenter 3504 0.50%

Categories Distribution

Health & Beauty leads with 17.7% of all stores (116,001 stores) , followed by Clothing & Accessories (16.5%) and Food & Beverages (12.7%) .

Base: 656,155 AI-verified stores with physical delivery and detected product categories (86.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 17.7%

116,001 stores

Clothing & Accessories 16.5%

108,223 stores

Food & Beverages 12.7%

83,058 stores

Home & Garden 7.3%

47,670 stores

Sporting Goods & Outdoor Gear 6.3%

41,316 stores

Electronics & Technology 6.1%

39,994 stores

Business & Industrial 5.3%

34,945 stores

Tools & Hardware 5.2%

34,439 stores

Jewelry & Watches 3.9%

25,568 stores

Vehicles & Parts 3.6%

23,777 stores

Visual Distribution

Distribution of top 10 Slick store categories (March 2026)
Distribution of categories in Slick e-commerce stores
Category Number of Stores Percentage
Health & Beauty 116001 17.68%
Clothing & Accessories 108223 16.49%
Food & Beverages 83058 12.66%
Home & Garden 47670 7.27%
Sporting Goods & Outdoor Gear 41316 6.30%
Electronics & Technology 39994 6.10%
Business & Industrial 34945 5.33%
Tools & Hardware 34439 5.25%
Jewelry & Watches 25568 3.90%
Vehicles & Parts 23777 3.62%
Gifts & Special Occasions 23576 3.59%
Furniture & Home Decor 23537 3.59%
Toys & Games 23334 3.56%
Arts & Entertainment 20956 3.19%
Pets & Pet Supplies 9761 1.49%

Payment Providers Distribution

PayPal leads with 23.3% among AI-verified physical stores (61,508 stores) , followed by MasterCard (15.8%) and American Express (11.0%) .

Base: 204,625 AI-verified physical stores with detectable payment providers (15.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.3%

61,508 stores

41,590 stores

29,085 stores

VISA 10.1%

26,694 stores

23,485 stores

JCB 5.6%

14,787 stores

14,097 stores

12,996 stores

11,250 stores

7,253 stores

Visual Distribution

Distribution of top 10 Slick payment providers (March 2026)
Distribution of payment providers in Slick e-commerce stores
Payment Provider Store Count Market Share
PayPal 61508 23.33%
MasterCard 41590 15.77%
American Express 29085 11.03%
VISA 26694 10.12%
Stripe Connect 23485 8.91%
JCB 14787 5.61%
Klarna 14097 5.35%
Apple Pay 12996 4.93%
Google Pay 11250 4.27%
Amazon Pay 7253 2.75%
Bolt 7148 2.71%
Boleto 3993 1.51%
Przelewy24 3487 1.32%
SEPA 3343 1.27%
Bancontact 2960 1.12%

Shipping Carriers Distribution

UPS leads with 18.0% among AI-verified physical stores (28,753 stores) , followed by DHL (15.6%) and USPS (10.8%) .

Base: 158,714 AI-verified physical stores with detectable shipping carriers (11.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 18.0%

28,753 stores

DHL 15.6%

25,026 stores

USPS 10.8%

17,248 stores

FedEx 9.4%

15,113 stores

DPD 8.8%

14,108 stores

GLS 7.9%

12,693 stores

8,612 stores

7,247 stores

6,589 stores

4,487 stores

Visual Distribution

Distribution of top 10 Slick shipping carriers (March 2026)
Distribution of shipping carriers in Slick e-commerce stores
Shipping Carrier Store Count Market Share
UPS 28753 17.96%
DHL 25026 15.63%
USPS 17248 10.77%
FedEx 15113 9.44%
DPD 14108 8.81%
GLS 12693 7.93%
СДЭК 8612 5.38%
Почта России 7247 4.53%
Correios 6589 4.11%
Royal Mail 4487 2.80%
TNT 4445 2.78%
InPost 4205 2.63%
Colissimo 4095 2.56%
Estes 3998 2.50%
Hermes 3510 2.19%

Store Launch Timeline

Over the past 12 months, 187,597 new stores were launched in Slick , with the highest activity in 2026-02 (18,291 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 9.8%

18,291 stores launched

2026-01 11.5%

21,588 stores launched

2025-12 10.2%

19,199 stores launched

2025-11 10.2%

19,111 stores launched

2025-10 9.6%

18,086 stores launched

2025-09 9.5%

17,907 stores launched

2025-08 8.5%

15,956 stores launched

2025-07 8.6%

16,074 stores launched

2025-06 7.5%

14,078 stores launched

2025-05 7.3%

13,623 stores launched

2025-04 7.0%

13,042 stores launched

2025-03 0.3%

642 stores launched

Monthly Trend

Monthly store launches in Slick (March 2026)
Monthly store launches in Slick over the past 12 months
Month Stores Launched Percentage
2026-02 18291 9.75%
2026-01 21588 11.51%
2025-12 19199 10.23%
2025-11 19111 10.19%
2025-10 18086 9.64%
2025-09 17907 9.55%
2025-08 15956 8.51%
2025-07 16074 8.57%
2025-06 14078 7.50%
2025-05 13623 7.26%
2025-04 13042 6.95%
2025-03 642 0.34%

Active Stores by Launch Year

Currently, 751,306 active stores in Slick are tracked in our database , with the most stores launched in 2026 (40,076 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.3%

40,076 active stores

2025 23.3%

174,720 active stores

2024 11.3%

84,690 active stores

2023 7.8%

58,901 active stores

2022 6.5%

48,619 active stores

2021 6.9%

51,792 active stores

2020 6.6%

49,714 active stores

2019 4.5%

33,443 active stores

2018 4.3%

32,590 active stores

2017 3.5%

25,959 active stores

2016 2.0%

15,322 active stores

2015 1.8%

13,205 active stores

2014 1.8%

13,614 active stores

2013 2.4%

17,707 active stores

2012 1.4%

10,893 active stores

Distribution by Launch Year

Active stores in Slick by original launch year (March 2026)
Active stores in Slick by launch year
Launch Year Active Stores Percentage
2026 40076 5.33%
2025 174720 23.26%
2024 84690 11.27%
2023 58901 7.84%
2022 48619 6.47%
2021 51792 6.89%
2020 49714 6.62%
2019 33443 4.45%
2018 32590 4.34%
2017 25959 3.46%
2016 15322 2.04%
2015 13205 1.76%
2014 13614 1.81%
2013 17707 2.36%
2012 10893 1.45%
2011 10954 1.46%
2010 9659 1.29%
2009 8798 1.17%
2008 7085 0.94%
2007 6731 0.90%
2006 4718 0.63%
2005 4173 0.56%
2004 5099 0.68%
2003 4493 0.60%
2002 4011 0.53%
2001 4854 0.65%
2000 3670 0.49%
1999 2565 0.34%
1998 1663 0.22%
1997 903 0.12%
1996 552 0.07%
1995 133 0.02%

Social Media Usage

Instagram leads with 30.7% among stores with at least one detectable social profile (353,613 stores) , followed by Facebook (29.5%) and YouTube (11.4%) .

Base: 809,769 stores with any detectable social profile (60.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.7%

353,613 stores

Facebook 29.5%

340,140 stores

YouTube 11.4%

131,092 stores

Twitter 7.5%

86,812 stores

TikTok 5.3%

61,213 stores

WhatsApp 4.5%

51,261 stores

LinkedIn 4.4%

51,188 stores

Pinterest 3.9%

45,113 stores

X 2.3%

26,623 stores

Vimeo 0.4%

4,258 stores

Visual Distribution

Distribution of social media platforms in Slick (March 2026)
Distribution of social media platforms in Slick e-commerce stores
Social Platform Store Count Market Share
Instagram 353613 30.71%
Facebook 340140 29.54%
YouTube 131092 11.39%
Twitter 86812 7.54%
TikTok 61213 5.32%
WhatsApp 51261 4.45%
LinkedIn 51188 4.45%
Pinterest 45113 3.92%
X 26623 2.31%
Vimeo 4258 0.37%

Geographic Distribution

United States leads with 23.8% (122,611 AI-verified stores) , followed by India (9.8%) and Russia (8.6%) .

Base: 514,177 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

122,611 AI-verified stores

India 9.8%

50,497 AI-verified stores

44,429 AI-verified stores

Japan 5.8%

29,711 AI-verified stores

27,650 AI-verified stores

27,611 AI-verified stores

22,600 AI-verified stores

21,100 AI-verified stores

20,934 AI-verified stores

Spain 3.9%

20,026 AI-verified stores

Visual Distribution

Geographic distribution of stores using Slick (March 2026)
Geographic distribution of stores using Slick
Country AI-Verified Store Count Market Share
United States 122611 23.85%
India 50497 9.82%
Russia 44429 8.64%
Japan 29711 5.78%
United Kingdom 27650 5.38%
South Korea 27611 5.37%
France 22600 4.40%
Germany 21100 4.10%
Brazil 20934 4.07%
Spain 20026 3.89%
Italy 18902 3.68%
Turkey 14798 2.88%
Australia 14397 2.80%
Vietnam 14240 2.77%
Poland 13352 2.60%
Netherlands 12612 2.45%
Canada 12073 2.35%
Pakistan 10010 1.95%
Ukraine 8467 1.65%
Hungary 8157 1.59%

Data Coverage

Field Rows count Coverage
Website 1.3m 100.00%
Emails 832.3k 62.62%
Phones 315.1k 23.71%
Ecommerce platform 1.3m 99.70%
Couriers 158.7k 11.94%
Payment Providers 204.6k 15.40%
Categories 708.4k 53.30%
Social Media 809.8k 60.93%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Slick e-commerce landscape:

Analyze 756.2k verified e-commerce stores on Slick - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Slick e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Slick e-commerce intelligence?

We track 756.2k verified Slick e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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