Slick Technology Adoption in E-commerce

Discover 824.4k verified e-commerce stores using Slick. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.4m domains. 824.4k verified as active stores with physical delivery.

· · Next full refresh: May 2026

824.4k verified active stores out of 1.4m detected · 57.5% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 52.0% of stores with physical delivery (400,008 stores) , followed by Custom (20.0%) and Shopify (13.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

400,008 stores

Custom 20.0%

154,276 stores

Shopify 13.6%

104,858 stores

21,679 stores

21,653 stores

Imweb 1.5%

11,899 stores

9,776 stores

8,174 stores

6,967 stores

6,933 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Slick
Platform Stores with Physical Delivery Percentage
WooCommerce 400008 51.96%
Custom 154276 20.04%
Shopify 104858 13.62%
Loja Integrada 21679 2.82%
PrestaShop 21653 2.81%
Imweb 11899 1.55%
1C-Bitrix 9776 1.27%
Cafe24 8174 1.06%
OpenCart 6967 0.90%
EC-CUBE 6933 0.90%
Botble CMS 5894 0.77%
JTL Shop 5322 0.69%
Tray 4296 0.56%
Zid 4147 0.54%
Shoptet 3985 0.52%

Categories Distribution

Health & Beauty leads with 17.4% of all stores (124,685 stores) , followed by Clothing & Accessories (16.5%) and Food & Beverages (12.5%) .

Base: 715,821 AI-verified stores with physical delivery and detected product categories (86.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 17.4%

124,685 stores

Clothing & Accessories 16.5%

117,755 stores

Food & Beverages 12.5%

89,663 stores

Home & Garden 7.3%

52,431 stores

Sporting Goods & Outdoor Gear 6.3%

44,889 stores

Electronics & Technology 6.2%

44,243 stores

Tools & Hardware 5.4%

38,473 stores

Business & Industrial 5.3%

38,190 stores

Jewelry & Watches 3.9%

28,052 stores

Vehicles & Parts 3.7%

26,632 stores

Visual Distribution

Distribution of top 10 Slick store categories (April 2026)
Distribution of categories in Slick e-commerce stores
Category Number of Stores Percentage
Health & Beauty 124685 17.42%
Clothing & Accessories 117755 16.45%
Food & Beverages 89663 12.53%
Home & Garden 52431 7.32%
Sporting Goods & Outdoor Gear 44889 6.27%
Electronics & Technology 44243 6.18%
Tools & Hardware 38473 5.37%
Business & Industrial 38190 5.34%
Jewelry & Watches 28052 3.92%
Vehicles & Parts 26632 3.72%
Furniture & Home Decor 26042 3.64%
Toys & Games 25606 3.58%
Gifts & Special Occasions 25336 3.54%
Arts & Entertainment 23088 3.23%
Pets & Pet Supplies 10736 1.50%

Payment Providers Distribution

PayPal leads with 23.6% among AI-verified physical stores (63,729 stores) , followed by MasterCard (16.7%) and VISA (9.9%) .

Base: 216,000 AI-verified physical stores with detectable payment providers (15.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.6%

63,729 stores

45,121 stores

VISA 9.9%

26,772 stores

26,244 stores

23,180 stores

JCB 5.4%

14,552 stores

13,296 stores

11,719 stores

10,716 stores

10,198 stores

Visual Distribution

Distribution of top 10 Slick payment providers (April 2026)
Distribution of payment providers in Slick e-commerce stores
Payment Provider Store Count Market Share
PayPal 63729 23.58%
MasterCard 45121 16.69%
VISA 26772 9.90%
American Express 26244 9.71%
Stripe Connect 23180 8.57%
JCB 14552 5.38%
Klarna 13296 4.92%
Apple Pay 11719 4.34%
Boleto 10716 3.96%
Google Pay 10198 3.77%
Bolt 7589 2.81%
Amazon Pay 6900 2.55%
Przelewy24 3602 1.33%
SEPA 3404 1.26%
Mercado Pago 3300 1.22%

Shipping Carriers Distribution

DHL leads with 16.6% among AI-verified physical stores (28,721 stores) , followed by UPS (15.4%) and USPS (11.3%) .

Base: 166,049 AI-verified physical stores with detectable shipping carriers (11.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 16.6%

28,721 stores

UPS 15.4%

26,641 stores

USPS 11.3%

19,514 stores

FedEx 10.5%

18,193 stores

DPD 8.1%

13,983 stores

GLS 7.3%

12,705 stores

10,940 stores

9,177 stores

7,825 stores

TNT 2.8%

4,897 stores

Visual Distribution

Distribution of top 10 Slick shipping carriers (April 2026)
Distribution of shipping carriers in Slick e-commerce stores
Shipping Carrier Store Count Market Share
DHL 28721 16.61%
UPS 26641 15.41%
USPS 19514 11.29%
FedEx 18193 10.52%
DPD 13983 8.09%
GLS 12705 7.35%
Correios 10940 6.33%
СДЭК 9177 5.31%
Почта России 7825 4.53%
TNT 4897 2.83%
Estes 4419 2.56%
InPost 4327 2.50%
Colissimo 4027 2.33%
Royal Mail 3939 2.28%
Hermes 3610 2.09%

Store Launch Timeline

Over the past 12 months, 210,049 new stores were launched in Slick , with the highest activity in 2026-03 (24,542 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 11.7%

24,542 stores launched

2026-02 8.4%

17,592 stores launched

2026-01 10.2%

21,514 stores launched

2025-12 9.3%

19,562 stores launched

2025-11 9.1%

19,184 stores launched

2025-10 8.8%

18,410 stores launched

2025-09 8.8%

18,575 stores launched

2025-08 7.9%

16,511 stores launched

2025-07 8.0%

16,897 stores launched

2025-06 7.1%

14,879 stores launched

2025-05 7.0%

14,765 stores launched

2025-04 3.6%

7,618 stores launched

Monthly Trend

Monthly store launches in Slick (April 2026)
Monthly store launches in Slick over the past 12 months
Month Stores Launched Percentage
2026-03 24542 11.68%
2026-02 17592 8.38%
2026-01 21514 10.24%
2025-12 19562 9.31%
2025-11 19184 9.13%
2025-10 18410 8.76%
2025-09 18575 8.84%
2025-08 16511 7.86%
2025-07 16897 8.04%
2025-06 14879 7.08%
2025-05 14765 7.03%
2025-04 7618 3.63%

Active Stores by Launch Year

Currently, 819,178 active stores in Slick are tracked in our database , with the most stores launched in 2026 (64,066 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.8%

64,066 active stores

2025 22.2%

181,594 active stores

2024 11.0%

89,889 active stores

2023 7.7%

62,698 active stores

2022 6.3%

51,960 active stores

2021 6.8%

55,650 active stores

2020 6.5%

53,379 active stores

2019 4.4%

36,007 active stores

2018 4.3%

34,971 active stores

2017 3.4%

27,833 active stores

2016 2.0%

16,707 active stores

2015 1.7%

14,182 active stores

2014 1.8%

14,512 active stores

2013 2.3%

18,871 active stores

2012 1.4%

11,730 active stores

Distribution by Launch Year

Active stores in Slick by original launch year (April 2026)
Active stores in Slick by launch year
Launch Year Active Stores Percentage
2026 64066 7.82%
2025 181594 22.17%
2024 89889 10.97%
2023 62698 7.65%
2022 51960 6.34%
2021 55650 6.79%
2020 53379 6.52%
2019 36007 4.40%
2018 34971 4.27%
2017 27833 3.40%
2016 16707 2.04%
2015 14182 1.73%
2014 14512 1.77%
2013 18871 2.30%
2012 11730 1.43%
2011 11669 1.42%
2010 10241 1.25%
2009 9423 1.15%
2008 7559 0.92%
2007 7143 0.87%
2006 5059 0.62%
2005 4428 0.54%
2004 5430 0.66%
2003 4785 0.58%
2002 4278 0.52%
2001 5151 0.63%
2000 3917 0.48%
1999 2694 0.33%
1998 1723 0.21%
1997 931 0.11%
1996 565 0.07%
1995 133 0.02%

Social Media Usage

Instagram leads with 30.9% among stores with at least one detectable social profile (385,531 stores) , followed by Facebook (29.3%) and YouTube (11.0%) .

Base: 869,075 stores with any detectable social profile (60.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.9%

385,531 stores

Facebook 29.3%

365,552 stores

YouTube 11.0%

137,222 stores

Twitter 7.3%

91,605 stores

WhatsApp 5.7%

71,199 stores

TikTok 5.1%

63,310 stores

LinkedIn 4.3%

53,348 stores

Pinterest 3.9%

48,687 stores

X 2.3%

28,151 stores

Vimeo 0.4%

4,392 stores

Visual Distribution

Distribution of social media platforms in Slick (April 2026)
Distribution of social media platforms in Slick e-commerce stores
Social Platform Store Count Market Share
Instagram 385531 30.87%
Facebook 365552 29.27%
YouTube 137222 10.99%
Twitter 91605 7.33%
WhatsApp 71199 5.70%
TikTok 63310 5.07%
LinkedIn 53348 4.27%
Pinterest 48687 3.90%
X 28151 2.25%
Vimeo 4392 0.35%

Geographic Distribution

United States leads with 23.1% (129,951 AI-verified stores) , followed by India (9.4%) and Russia (8.5%) .

Base: 563,252 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

129,951 AI-verified stores

India 9.4%

52,967 AI-verified stores

47,719 AI-verified stores

41,774 AI-verified stores

Japan 5.5%

30,712 AI-verified stores

28,869 AI-verified stores

28,691 AI-verified stores

23,518 AI-verified stores

22,125 AI-verified stores

Spain 3.8%

21,494 AI-verified stores

Visual Distribution

Geographic distribution of stores using Slick (April 2026)
Geographic distribution of stores using Slick
Country AI-Verified Store Count Market Share
United States 129951 23.07%
India 52967 9.40%
Russia 47719 8.47%
Brazil 41774 7.42%
Japan 30712 5.45%
South Korea 28869 5.13%
United Kingdom 28691 5.09%
France 23518 4.18%
Germany 22125 3.93%
Spain 21494 3.82%
Italy 19809 3.52%
Vietnam 15996 2.84%
Turkey 15632 2.78%
Australia 14983 2.66%
Poland 14037 2.49%
Netherlands 12905 2.29%
Canada 12416 2.20%
Iran 10437 1.85%
Pakistan 10380 1.84%
Ukraine 8837 1.57%

Data Coverage

Field Rows count Coverage
Website 1.4m 100.00%
Emails 881.4k 61.51%
Phones 339.7k 23.71%
Ecommerce platform 1.4m 99.70%
Couriers 166.0k 11.59%
Payment Providers 216.0k 15.07%
Categories 772.8k 53.93%
Social Media 869.1k 60.65%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Slick e-commerce landscape:

Analyze 824.4k verified e-commerce stores on Slick - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Slick e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Slick e-commerce intelligence?

We track 824.4k verified Slick e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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