Simple Analytics Technology Adoption in E-commerce
Discover 321 verified e-commerce stores using Simple Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 551 domains. 321 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
321 verified active stores out of 551 detected · 58.3% verification rate
E-commerce Platforms Distribution
Custom stores with 27.1% of stores with physical delivery (87 stores) , followed by WooCommerce (25.2%) and Shopify (21.8%) .
Base: 321 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
87 stores
81 stores
70 stores
25 stores
17 stores
7 stores
5 stores
4 stores
3 stores
3 stores
Visual Distribution
87 stores
81 stores
70 stores
25 stores
17 stores
7 stores
5 stores
4 stores
3 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 87 | 27.10% |
| WooCommerce | 81 | 25.23% |
| Shopify | 70 | 21.81% |
| PrestaShop | 25 | 7.79% |
| Shopware | 17 | 5.30% |
| Magento | 7 | 2.18% |
| Upgates | 5 | 1.56% |
| JTL Shop | 4 | 1.25% |
| OpenCart | 3 | 0.93% |
| BigCommerce | 3 | 0.93% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 15.8% share of detected Simple Analytics e-commerce signals (87) , with WooCommerce at 41.4% and Shopify at 15.1% (June 2026) .
Base: 551 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
87 websites
228 websites
83 websites
25 websites
17 websites
13 websites
5 websites
4 websites
6 websites
3 websites
Visual Distribution
87 websites
228 websites
83 websites
25 websites
17 websites
13 websites
5 websites
4 websites
6 websites
3 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 87 | 15.79% |
| WooCommerce | 228 | 41.38% |
| Shopify | 83 | 15.06% |
| PrestaShop | 25 | 4.54% |
| Shopware | 17 | 3.09% |
| Magento | 13 | 2.36% |
| Upgates | 5 | 0.91% |
| JTL Shop | 4 | 0.73% |
| OpenCart | 6 | 1.09% |
| BigCommerce | 3 | 0.54% |
Categories Distribution
Health & Beauty stores with 16.5% of all stores (53 stores) , followed by Vehicles & Parts (8.1%) and Sporting Goods & Outdoor Gear (8.1%) .
Base: 321 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
53 stores
26 stores
26 stores
24 stores
21 stores
20 stores
17 stores
16 stores
16 stores
14 stores
Visual Distribution
53 stores
26 stores
26 stores
24 stores
21 stores
20 stores
17 stores
16 stores
16 stores
14 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 53 | 16.51% |
| Vehicles & Parts | 26 | 8.10% |
| Sporting Goods & Outdoor Gear | 26 | 8.10% |
| Business & Industrial | 24 | 7.48% |
| Electronics & Technology | 21 | 6.54% |
| Clothing & Accessories | 20 | 6.23% |
| Toys & Games | 17 | 5.30% |
| Tools & Hardware | 16 | 4.98% |
| Food & Beverages | 16 | 4.98% |
| Furniture & Home Decor | 14 | 4.36% |
Payment Providers Distribution
PayPal accounts for 25.6% of displayed detection occurrences (46 occurrences) , followed by Klarna (11.7%) and Apple Pay (10.6%) .
Base: 180 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
46 occurrences
21 occurrences
19 occurrences
17 occurrences
16 occurrences
14 occurrences
13 occurrences
13 occurrences
11 occurrences
10 occurrences
Visual Distribution
46 occurrences
21 occurrences
19 occurrences
17 occurrences
16 occurrences
14 occurrences
13 occurrences
13 occurrences
11 occurrences
10 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 46 | 25.56% |
| Klarna | 21 | 11.67% |
| Apple Pay | 19 | 10.56% |
| Google Pay | 17 | 9.44% |
| Stripe Connect | 16 | 8.89% |
| American Express | 14 | 7.78% |
| Bancontact | 13 | 7.22% |
| MasterCard | 13 | 7.22% |
| Mollie | 11 | 6.11% |
| iDEAL | 10 | 5.56% |
Shipping Carriers Distribution
DHL accounts for 18.3% of displayed detection occurrences (24 occurrences) , followed by DPD (16.8%) and UPS (16.0%) .
Base: 131 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
24 occurrences
22 occurrences
21 occurrences
18 occurrences
14 occurrences
8 occurrences
8 occurrences
8 occurrences
4 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 24 | 18.32% |
| DPD | 22 | 16.79% |
| UPS | 21 | 16.03% |
| GLS | 18 | 13.74% |
| FedEx | 14 | 10.69% |
| PostNord | 8 | 6.11% |
| USPS | 8 | 6.11% |
| PostNL | 8 | 6.11% |
| Correos | 4 | 3.05% |
| Australia Post | 4 | 3.05% |
Store Launch Timeline
Over the past 12 months, 30 new stores were launched in Simple Analytics , with the highest activity in 2026-04 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
2 stores launched
5 stores launched
2 stores launched
3 stores launched
3 stores launched
2 stores launched
5 stores launched
4 stores launched
1 stores launched
1 stores launched
Monthly Trend
6.7% of last 12 months
6.7% of last 12 months
16.7% of last 12 months
6.7% of last 12 months
10.0% of last 12 months
10.0% of last 12 months
6.7% of last 12 months
16.7% of last 12 months
13.3% of last 12 months
3.3% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 2 | 6.67% |
| 2026-03 | 2 | 6.67% |
| 2026-02 | 5 | 16.67% |
| 2026-01 | 2 | 6.67% |
| 2025-12 | 3 | 10.00% |
| 2025-11 | 3 | 10.00% |
| 2025-10 | 2 | 6.67% |
| 2025-09 | 5 | 16.67% |
| 2025-08 | 4 | 13.33% |
| 2025-07 | 1 | 3.33% |
| 2025-06 | 1 | 3.33% |
Active Stores by Launch Year
Currently, 320 active stores in Simple Analytics are tracked in our database , with the most stores launched in 2026 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11 active stores
35 active stores
29 active stores
29 active stores
33 active stores
23 active stores
23 active stores
16 active stores
29 active stores
14 active stores
2 active stores
5 active stores
5 active stores
8 active stores
5 active stores
Distribution by Launch Year
3.4% of tracked active stores
10.9% of tracked active stores
9.1% of tracked active stores
9.1% of tracked active stores
10.3% of tracked active stores
7.2% of tracked active stores
7.2% of tracked active stores
5.0% of tracked active stores
9.1% of tracked active stores
4.4% of tracked active stores
0.6% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
2.5% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11 | 3.44% |
| 2025 | 35 | 10.94% |
| 2024 | 29 | 9.06% |
| 2023 | 29 | 9.06% |
| 2022 | 33 | 10.31% |
| 2021 | 23 | 7.19% |
| 2020 | 23 | 7.19% |
| 2019 | 16 | 5.00% |
| 2018 | 29 | 9.06% |
| 2017 | 14 | 4.38% |
| 2016 | 2 | 0.63% |
| 2015 | 5 | 1.56% |
| 2014 | 5 | 1.56% |
| 2013 | 8 | 2.50% |
| 2012 | 5 | 1.56% |
Geographic Distribution
United States stores with 17.4% (56 active verified stores) , followed by Netherlands (11.5%) and Germany (9.7%) .
Base: 321 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
56 active verified stores
37 active verified stores
31 active verified stores
24 active verified stores
18 active verified stores
11 active verified stores
10 active verified stores
9 active verified stores
8 active verified stores
7 active verified stores
Visual Distribution
56 active verified stores
37 active verified stores
31 active verified stores
24 active verified stores
18 active verified stores
11 active verified stores
10 active verified stores
9 active verified stores
8 active verified stores
7 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 56 | 17.45% |
| Netherlands | 37 | 11.53% |
| Germany | 31 | 9.66% |
| United Kingdom | 24 | 7.48% |
| France | 18 | 5.61% |
| Spain | 11 | 3.43% |
| Sweden | 10 | 3.12% |
| Denmark | 9 | 2.80% |
| Estonia | 8 | 2.49% |
| Belgium | 7 | 2.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Jewelry & Watches
WooCommerce - Tools & Hardware
PrestaShop - Vehicles & Parts
Shopify - Vehicles & Parts
Shopify - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 551 | 100.00% |
| Emails | 285 | 51.72% |
| Phones | 244 | 44.28% |
| Ecommerce platform | 538 | 97.64% |
| Couriers | 96 | 17.42% |
| Payment Providers | 144 | 26.13% |
| Categories | 312 | 56.62% |
| Social Media | 396 | 71.87% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Simple Analytics e-commerce landscape:
Analyze 321 verified e-commerce stores on Simple Analytics - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Simple Analytics e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Simple Analytics e-commerce intelligence?
-
We track 321 verified Simple Analytics e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.2% of displayed detection occurrences (200 occurrences) , followed by Facebook (29.6%) and YouTube (9.0%) .
Base: 621 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
200 occurrences
184 occurrences
56 occurrences
44 occurrences
37 occurrences
36 occurrences
30 occurrences
20 occurrences
10 occurrences
4 occurrences
Visual Distribution
200 occurrences
184 occurrences
56 occurrences
44 occurrences
37 occurrences
36 occurrences
30 occurrences
20 occurrences
10 occurrences
4 occurrences