scrollreveal Technology Adoption in E-commerce

Discover 19.2k e-commerce stores using scrollreveal. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 46.1% of stores with physical delivery (8,797 stores) , followed by Shopify (30.2%) and WooCommerce (22.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 46.1%

8,797 stores

Shopify 30.2%

5,772 stores

4,258 stores

73 stores

38 stores

34 stores

23 stores

19 stores

Ecwid 0.1%

13 stores

BASE 0.1%

13 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in scrollreveal
Platform Stores with Physical Delivery Percentage
Custom 8797 46.08%
Shopify 5772 30.24%
WooCommerce 4258 22.30%
PrestaShop 73 0.38%
OpenCart 38 0.20%
Welcart 34 0.18%
1C-Bitrix 23 0.12%
JoomShopping 19 0.10%
Ecwid 13 0.07%
BASE 13 0.07%
Magento 12 0.06%
MyCashFlow 11 0.06%
Squarespace Commerce 10 0.05%
Ziadah 9 0.05%
EasyDigitalDownloads 8 0.04%

All Stores Distribution

Custom holds 39.0% share of all scrollreveal e-commerce stores (8,797) , with Shopify at 27.5% and WooCommerce at 31.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 39.0%

8,797 stores

Shopify 27.5%

6,200 stores

7,017 stores

188 stores

54 stores

52 stores

77 stores

25 stores

Ecwid 0.1%

20 stores

BASE 0.1%

16 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in scrollreveal
Platform Total Stores Percentage
Custom 8797 38.96%
Shopify 6200 27.46%
WooCommerce 7017 31.07%
PrestaShop 188 0.83%
OpenCart 54 0.24%
Welcart 52 0.23%
1C-Bitrix 77 0.34%
JoomShopping 25 0.11%
Ecwid 20 0.09%
BASE 16 0.07%
Magento 33 0.15%
MyCashFlow 12 0.05%
Squarespace Commerce 36 0.16%
Ziadah 9 0.04%
EasyDigitalDownloads 46 0.20%

Categories Distribution

Clothing & Accessories leads with 20.8% of all stores (2,933 stores) , followed by Food & Beverages (17.8%) and Health & Beauty (15.0%) .

Top 10 Categories

Clothing & Accessories 20.8%

2,933 stores

Food & Beverages 17.8%

2,508 stores

Health & Beauty 15.0%

2,120 stores

Electronics & Technology 6.8%

958 stores

Home & Garden 5.9%

834 stores

Business & Industrial 4.9%

697 stores

Vehicles & Parts 4.9%

692 stores

Furniture & Home Decor 4.5%

636 stores

Arts & Entertainment 4.0%

560 stores

Jewelry & Watches 3.6%

502 stores

Visual Distribution

Distribution of top 10 scrollreveal store categories (December 2025)
Distribution of categories in scrollreveal e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2933 20.81%
Food & Beverages 2508 17.80%
Health & Beauty 2120 15.04%
Electronics & Technology 958 6.80%
Home & Garden 834 5.92%
Business & Industrial 697 4.95%
Vehicles & Parts 692 4.91%
Furniture & Home Decor 636 4.51%
Arts & Entertainment 560 3.97%
Jewelry & Watches 502 3.56%
Sporting Goods & Outdoor Gear 461 3.27%
Gifts & Special Occasions 430 3.05%
Tools & Hardware 336 2.38%
Pets & Pet Supplies 283 2.01%
Toys & Games 143 1.01%

Payment Providers Distribution

PayPal leads with 26.5% among AI-verified physical stores (1,074 stores) , followed by American Express (16.4%) and MasterCard (13.4%) .

Base: 2,956 AI-verified physical stores with detectable payment providers (12.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.5%

1,074 stores

667 stores

545 stores

VISA 11.3%

457 stores

445 stores

163 stores

Bolt 3.6%

148 stores

131 stores

JCB 2.5%

100 stores

88 stores

Visual Distribution

Distribution of top 10 scrollreveal payment providers (December 2025)
Distribution of payment providers in scrollreveal e-commerce stores
Payment Provider Store Count Market Share
PayPal 1074 26.45%
American Express 667 16.43%
MasterCard 545 13.42%
VISA 457 11.26%
Stripe Connect 445 10.96%
Apple Pay 163 4.01%
Bolt 148 3.65%
Klarna 131 3.23%
JCB 100 2.46%
Google Pay 88 2.17%
Paddle 73 1.80%
Amazon Pay 49 1.21%
iDEAL 43 1.06%
Bancontact 41 1.01%
BitCoin 36 0.89%

Shipping Carriers Distribution

UPS leads with 20.6% among AI-verified physical stores (583 stores) , followed by USPS (17.4%) and DHL (14.0%) .

Base: 2,456 AI-verified physical stores with detectable shipping carriers (10.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.6%

583 stores

USPS 17.4%

491 stores

DHL 14.0%

395 stores

FedEx 13.1%

371 stores

GLS 5.4%

153 stores

DPD 5.2%

146 stores

TNT 3.7%

104 stores

103 stores

92 stores

Visual Distribution

Distribution of top 10 scrollreveal shipping carriers (December 2025)
Distribution of shipping carriers in scrollreveal e-commerce stores
Shipping Carrier Store Count Market Share
UPS 583 20.64%
USPS 491 17.38%
DHL 395 13.98%
FedEx 371 13.13%
GLS 153 5.42%
DPD 146 5.17%
Почта России 127 4.50%
TNT 104 3.68%
Royal Mail 103 3.65%
Australia Post 92 3.26%
Canada Post 57 2.02%
Colissimo 56 1.98%
Estes 52 1.84%
СДЭК 49 1.73%
Correios 46 1.63%

Store Launch Timeline

Over the past 12 months, 2,670 new stores were launched in scrollreveal , with the highest activity in 2025-11 (320 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 12.0%

320 stores launched

2025-10 8.1%

215 stores launched

2025-09 10.5%

280 stores launched

2025-08 12.2%

325 stores launched

2025-07 10.4%

279 stores launched

2025-06 7.5%

199 stores launched

2025-05 7.2%

191 stores launched

2025-04 8.4%

225 stores launched

2025-03 8.5%

227 stores launched

2025-02 5.8%

154 stores launched

2025-01 6.4%

171 stores launched

2024-12 3.1%

84 stores launched

Monthly Trend

Monthly store launches in scrollreveal (December 2025)
Monthly store launches in scrollreveal over the past 12 months
Month Stores Launched Percentage
2025-11 320 11.99%
2025-10 215 8.05%
2025-09 280 10.49%
2025-08 325 12.17%
2025-07 279 10.45%
2025-06 199 7.45%
2025-05 191 7.15%
2025-04 225 8.43%
2025-03 227 8.50%
2025-02 154 5.77%
2025-01 171 6.40%
2024-12 84 3.15%

Active Stores by Launch Year

Currently, 19,038 active stores in scrollreveal are tracked in our database , with the most stores launched in 2025 (2,588 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.6%

2,588 active stores

2024 9.9%

1,884 active stores

2023 8.5%

1,612 active stores

2022 6.4%

1,224 active stores

2021 8.2%

1,559 active stores

2020 8.6%

1,634 active stores

2019 6.2%

1,178 active stores

2018 6.6%

1,257 active stores

2017 5.4%

1,034 active stores

2016 2.8%

539 active stores

2015 2.4%

463 active stores

2014 2.3%

443 active stores

2013 3.0%

569 active stores

2012 1.9%

369 active stores

2011 1.7%

330 active stores

Distribution by Launch Year

Active stores in scrollreveal by original launch year (December 2025)
Active stores in scrollreveal by launch year
Launch Year Active Stores Percentage
2025 2588 13.59%
2024 1884 9.90%
2023 1612 8.47%
2022 1224 6.43%
2021 1559 8.19%
2020 1634 8.58%
2019 1178 6.19%
2018 1257 6.60%
2017 1034 5.43%
2016 539 2.83%
2015 463 2.43%
2014 443 2.33%
2013 569 2.99%
2012 369 1.94%
2011 330 1.73%
2010 328 1.72%
2009 295 1.55%
2008 230 1.21%
2007 212 1.11%
2006 167 0.88%
2005 162 0.85%
2004 172 0.90%
2003 156 0.82%
2002 149 0.78%
2001 156 0.82%
2000 116 0.61%
1999 101 0.53%
1998 51 0.27%
1997 37 0.19%
1996 20 0.11%
1995 3 0.02%

Social Media Usage

Instagram leads with 30.0% among stores with at least one detectable social profile (11,097 stores) , followed by Facebook (28.1%) and YouTube (9.7%) .

Base: 16,404 stores with any detectable social profile (71.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.0%

11,097 stores

Facebook 28.1%

10,413 stores

YouTube 9.7%

3,590 stores

Twitter 9.5%

3,504 stores

TikTok 6.9%

2,550 stores

WhatsApp 5.0%

1,863 stores

LinkedIn 4.7%

1,727 stores

Pinterest 4.5%

1,649 stores

X 1.3%

495 stores

Vimeo 0.4%

144 stores

Visual Distribution

Distribution of social media platforms in scrollreveal (December 2025)
Distribution of social media platforms in scrollreveal e-commerce stores
Social Platform Store Count Market Share
Instagram 11097 29.97%
Facebook 10413 28.12%
YouTube 3590 9.69%
Twitter 3504 9.46%
TikTok 2550 6.89%
WhatsApp 1863 5.03%
LinkedIn 1727 4.66%
Pinterest 1649 4.45%
X 495 1.34%
Vimeo 144 0.39%

Geographic Distribution

United States leads with 34.2% (4,067 AI-verified stores) , followed by United Kingdom (7.5%) and Japan (5.5%) .

Base: 11,885 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,067 AI-verified stores

892 AI-verified stores

Japan 5.5%

649 AI-verified stores

566 AI-verified stores

547 AI-verified stores

515 AI-verified stores

503 AI-verified stores

China 4.0%

472 AI-verified stores

Italy 3.6%

431 AI-verified stores

400 AI-verified stores

Visual Distribution

Geographic distribution of stores using scrollreveal (December 2025)
Geographic distribution of stores using scrollreveal
Country AI-Verified Store Count Market Share
United States 4067 34.22%
United Kingdom 892 7.51%
Japan 649 5.46%
Canada 566 4.76%
France 547 4.60%
Australia 515 4.33%
Russia 503 4.23%
China 472 3.97%
Italy 431 3.63%
Saudi Arabia 400 3.37%
Spain 368 3.10%
Greece 360 3.03%
India 338 2.84%
Turkey 331 2.79%
Germany 298 2.51%
Poland 271 2.28%
Netherlands 253 2.13%
Brazil 233 1.96%
Hungary 208 1.75%
Mexico 183 1.54%

Dataset Coverage

Field Rows count Coverage
Website 22.9k 100.00%
Emails 11.7k 51.24%
Phones 6.2k 27.10%
Ecommerce platform 22.8k 99.51%
Couriers 2.5k 10.74%
Payment Providers 3.0k 12.92%
Categories 16.0k 70.15%
Social Media 16.4k 71.72%

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