scrollreveal Technology Adoption in E-commerce

Discover 12.3k verified e-commerce stores using scrollreveal. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 16.2k domains. 12.3k verified as active stores with physical delivery.

Verified stores
12.3k
active stores with physical delivery
Top country
United States
3,116 verified stores
Top payment signal
Apple Pay
1,039 detection occurrences
Top carrier signal
UPS
332 detection occurrences
Top category
Food & Beverages
2,058 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

12.3k verified active stores out of 16.2k detected · 76.0% verification rate

E-commerce Platforms Distribution

Shopify stores with 36.5% of stores with physical delivery (4,498 stores) , followed by WooCommerce (25.9%) and Zid (14.6%) .

Base: 12,312 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 36.5%

4,498 stores

3,189 stores

Zid 14.6%

1,798 stores

1,043 stores

983 stores

CoreCommerce 3.2%

398 stores

40 stores

BTB (Business Technology Bureau) E-commerce Platform 0.3%

31 stores

27 stores

Shift4Shop, CoreCommerce 0.2%

22 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in scrollreveal
Platform Stores with Physical Delivery Percentage
Shopify 4498 36.53%
WooCommerce 3189 25.90%
Zid 1798 14.60%
Custom 1043 8.47%
VirtueMart 983 7.98%
CoreCommerce 398 3.23%
PrestaShop 40 0.32%
BTB (Business Technology Bureau) E-commerce Platform 31 0.25%
OpenCart 27 0.22%
Shift4Shop, CoreCommerce 22 0.18%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 30.3% share of detected scrollreveal e-commerce signals (4,899) , with WooCommerce at 35.3% and Zid at 11.4% (June 2026) .

Base: 16,194 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 30.3%

4,899 websites

5,716 websites

Zid 11.4%

1,845 websites

1,043 websites

1,271 websites

CoreCommerce 2.8%

452 websites

55 websites

BTB (Business Technology Bureau) E-commerce Platform 0.3%

52 websites

53 websites

Shift4Shop, CoreCommerce 0.1%

23 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in scrollreveal
Platform Websites with Signals Percentage
Shopify 4899 30.25%
WooCommerce 5716 35.30%
Zid 1845 11.39%
Custom 1043 6.44%
VirtueMart 1271 7.85%
CoreCommerce 452 2.79%
PrestaShop 55 0.34%
BTB (Business Technology Bureau) E-commerce Platform 52 0.32%
OpenCart 53 0.33%
Shift4Shop, CoreCommerce 23 0.14%

Categories Distribution

Food & Beverages stores with 16.7% of all stores (2,058 stores) , followed by Clothing & Accessories (15.3%) and Health & Beauty (13.1%) .

Base: 12,312 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Food & Beverages 16.7%

2,058 stores

Clothing & Accessories 15.3%

1,883 stores

Health & Beauty 13.1%

1,618 stores

Sporting Goods & Outdoor Gear 7.6%

936 stores

Home & Garden 5.2%

645 stores

Arts & Entertainment 4.5%

557 stores

Electronics & Technology 3.3%

409 stores

Toys & Games 3.2%

390 stores

Gifts & Special Occasions 3.0%

367 stores

Jewelry & Watches 2.9%

354 stores

Visual Distribution

Distribution of top 10 scrollreveal store categories (June 2026)
Distribution of categories in scrollreveal e-commerce stores
Category Number of Stores Percentage
Food & Beverages 2058 16.72%
Clothing & Accessories 1883 15.29%
Health & Beauty 1618 13.14%
Sporting Goods & Outdoor Gear 936 7.60%
Home & Garden 645 5.24%
Arts & Entertainment 557 4.52%
Electronics & Technology 409 3.32%
Toys & Games 390 3.17%
Gifts & Special Occasions 367 2.98%
Jewelry & Watches 354 2.88%

Payment Providers Distribution

Apple Pay accounts for 27.3% of displayed detection occurrences (1,039 occurrences) , followed by PayPal (21.6%) and American Express (14.0%) .

Base: 3,812 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1,039 occurrences

PayPal 21.6%

822 occurrences

535 occurrences

VISA 11.3%

429 occurrences

412 occurrences

278 occurrences

Bolt 2.5%

96 occurrences

90 occurrences

59 occurrences

JCB 1.4%

52 occurrences

Visual Distribution

Distribution of top 10 scrollreveal payment providers (June 2026)
Distribution of payment providers in scrollreveal e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
Apple Pay 1039 27.26%
PayPal 822 21.56%
American Express 535 14.03%
VISA 429 11.25%
MasterCard 412 10.81%
Stripe Connect 278 7.29%
Bolt 96 2.52%
Klarna 90 2.36%
Google Pay 59 1.55%
JCB 52 1.36%

Shipping Carriers Distribution

UPS accounts for 22.5% of displayed detection occurrences (332 occurrences) , followed by DHL (17.8%) and USPS (17.6%) .

Base: 1,475 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 22.5%

332 occurrences

DHL 17.8%

262 occurrences

USPS 17.6%

260 occurrences

FedEx 13.4%

198 occurrences

DPD 7.3%

107 occurrences

GLS 7.3%

107 occurrences

72 occurrences

54 occurrences

42 occurrences

41 occurrences

Visual Distribution

Distribution of top 10 scrollreveal shipping carriers (June 2026)
Distribution of shipping carriers in scrollreveal e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 332 22.51%
DHL 262 17.76%
USPS 260 17.63%
FedEx 198 13.42%
DPD 107 7.25%
GLS 107 7.25%
Royal Mail 72 4.88%
Australia Post 54 3.66%
Colissimo 42 2.85%
PostNL 41 2.78%

Store Launch Timeline

Over the past 12 months, 1,541 new stores were launched in scrollreveal , with the highest activity in 2026-05 (113 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 7.3%

113 stores launched

2026-04 6.6%

101 stores launched

2026-03 6.1%

94 stores launched

2026-02 6.9%

107 stores launched

2026-01 10.3%

159 stores launched

2025-12 9.7%

150 stores launched

2025-11 10.1%

155 stores launched

2025-10 9.7%

150 stores launched

2025-09 9.3%

143 stores launched

2025-08 11.9%

183 stores launched

2025-07 9.1%

141 stores launched

2025-06 2.9%

45 stores launched

Monthly Trend

Monthly store launches in scrollreveal (June 2026)
Monthly store launches in scrollreveal over the past 12 months
Month Stores Launched Percentage
2026-05 113 7.33%
2026-04 101 6.55%
2026-03 94 6.10%
2026-02 107 6.94%
2026-01 159 10.32%
2025-12 150 9.73%
2025-11 155 10.06%
2025-10 150 9.73%
2025-09 143 9.28%
2025-08 183 11.88%
2025-07 141 9.15%
2025-06 45 2.92%

Active Stores by Launch Year

Currently, 12,229 active stores in scrollreveal are tracked in our database , with the most stores launched in 2026 (579 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 4.7%

579 active stores

2025 11.0%

1,350 active stores

2024 7.6%

924 active stores

2023 6.9%

846 active stores

2022 5.5%

669 active stores

2021 8.5%

1,035 active stores

2020 9.7%

1,185 active stores

2019 6.4%

777 active stores

2018 6.7%

815 active stores

2017 5.8%

707 active stores

2016 2.9%

354 active stores

2015 2.4%

296 active stores

2014 2.5%

308 active stores

2013 3.1%

385 active stores

2012 1.9%

238 active stores

Distribution by Launch Year

Active stores in scrollreveal by original launch year (June 2026)
Active stores in scrollreveal by launch year
Launch Year Active Stores Percentage
2026 579 4.73%
2025 1350 11.04%
2024 924 7.56%
2023 846 6.92%
2022 669 5.47%
2021 1035 8.46%
2020 1185 9.69%
2019 777 6.35%
2018 815 6.66%
2017 707 5.78%
2016 354 2.89%
2015 296 2.42%
2014 308 2.52%
2013 385 3.15%
2012 238 1.95%

Social Media Usage

Instagram accounts for 33.6% of displayed detection occurrences (8,036 occurrences) , followed by Facebook (29.3%) and Twitter (9.1%) .

Base: 23,899 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.6%

8,036 occurrences

Facebook 29.3%

6,993 occurrences

Twitter 9.1%

2,165 occurrences

YouTube 8.8%

2,111 occurrences

TikTok 8.4%

2,010 occurrences

Pinterest 4.7%

1,113 occurrences

LinkedIn 2.9%

703 occurrences

X 1.5%

362 occurrences

WhatsApp 1.3%

316 occurrences

Vimeo 0.4%

90 occurrences

Visual Distribution

Distribution of social media platforms in scrollreveal (June 2026)
Distribution of social media platforms in scrollreveal e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 8036 33.62%
Facebook 6993 29.26%
Twitter 2165 9.06%
YouTube 2111 8.83%
TikTok 2010 8.41%
Pinterest 1113 4.66%
LinkedIn 703 2.94%
X 362 1.51%
WhatsApp 316 1.32%
Vimeo 90 0.38%

Geographic Distribution

United States stores with 25.3% (3,116 active verified stores) , followed by Saudi Arabia (13.1%) and United Kingdom (5.3%) .

Base: 12,312 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

3,116 active verified stores

1,618 active verified stores

649 active verified stores

444 active verified stores

420 active verified stores

412 active verified stores

Japan 2.7%

337 active verified stores

Italy 2.7%

337 active verified stores

316 active verified stores

310 active verified stores

Visual Distribution

Geographic distribution of stores using scrollreveal (June 2026)
Geographic distribution of stores using scrollreveal
Country AI-Verified Store Count Market Share
United States 3116 25.31%
Saudi Arabia 1618 13.14%
United Kingdom 649 5.27%
Canada 444 3.61%
France 420 3.41%
Australia 412 3.35%
Japan 337 2.74%
Italy 337 2.74%
Germany 316 2.57%
Greece 310 2.52%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 16.2k 100.00%
Emails 8k 49.10%
Phones 6.4k 39.34%
Ecommerce platform 16.1k 99.46%
Couriers 1.6k 9.78%
Payment Providers 3.1k 18.98%
Categories 11.3k 69.54%
Social Media 11.8k 72.98%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

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Market Intelligence

Understand the scrollreveal e-commerce landscape:

Analyze 12.3k verified e-commerce stores on scrollreveal - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across scrollreveal e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the scrollreveal e-commerce intelligence?

We track 12.3k verified scrollreveal e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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