PWA Technology Adoption in E-commerce
Discover 411.2k verified e-commerce stores using PWA. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 624.4k domains. 411.2k verified as active stores with physical delivery.
· · Next full refresh: May 2026
411.2k verified active stores out of 624.4k detected · 65.9% verification rate
E-commerce Platforms Distribution
Custom leads with 48.4% of stores with physical delivery (177,793 stores) , followed by GoDaddy Online Store (15.6%) and WooCommerce (10.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
177,793 stores
57,450 stores
39,679 stores
22,038 stores
15,370 stores
10,852 stores
7,699 stores
5,733 stores
5,384 stores
5,216 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 177793 | 48.38% |
| GoDaddy Online Store | 57450 | 15.63% |
| WooCommerce | 39679 | 10.80% |
| Loja Integrada | 22038 | 6.00% |
| 1C-Bitrix | 15370 | 4.18% |
| Shopify | 10852 | 2.95% |
| PrestaShop | 7699 | 2.09% |
| Cafe24 | 5733 | 1.56% |
| Jumpseller | 5384 | 1.46% |
| JTL Shop | 5216 | 1.42% |
| Magento | 4766 | 1.30% |
| GetBazaar | 4259 | 1.16% |
| nopCommerce | 3771 | 1.03% |
| OpenCart | 3761 | 1.02% |
| Yampi Virtual store | 3746 | 1.02% |
All Stores Distribution
Custom holds 33.2% share of all PWA e-commerce stores (177,793) , with GoDaddy Online Store at 25.1% and WooCommerce at 18.1% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
177,793 stores
134,762 stores
97,154 stores
23,241 stores
38,193 stores
12,774 stores
8,647 stores
6,952 stores
6,138 stores
5,402 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 177793 | 33.15% |
| GoDaddy Online Store | 134762 | 25.13% |
| WooCommerce | 97154 | 18.12% |
| Loja Integrada | 23241 | 4.33% |
| 1C-Bitrix | 38193 | 7.12% |
| Shopify | 12774 | 2.38% |
| PrestaShop | 8647 | 1.61% |
| Cafe24 | 6952 | 1.30% |
| Jumpseller | 6138 | 1.14% |
| JTL Shop | 5402 | 1.01% |
| Magento | 6493 | 1.21% |
| GetBazaar | 4264 | 0.80% |
| nopCommerce | 4730 | 0.88% |
| OpenCart | 4658 | 0.87% |
| Yampi Virtual store | 5056 | 0.94% |
Categories Distribution
Health & Beauty leads with 14.8% of all stores (52,935 stores) , followed by Clothing & Accessories (14.6%) and Food & Beverages (10.5%) .
Base: 357,943 AI-verified stores with physical delivery and detected product categories (87.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
52,935 stores
52,257 stores
37,595 stores
32,652 stores
30,980 stores
26,363 stores
18,615 stores
18,244 stores
16,426 stores
15,313 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 52935 | 14.79% |
| Clothing & Accessories | 52257 | 14.60% |
| Food & Beverages | 37595 | 10.50% |
| Sporting Goods & Outdoor Gear | 32652 | 9.12% |
| Tools & Hardware | 30980 | 8.66% |
| Home & Garden | 26363 | 7.37% |
| Electronics & Technology | 18615 | 5.20% |
| Toys & Games | 18244 | 5.10% |
| Gifts & Special Occasions | 16426 | 4.59% |
| Business & Industrial | 15313 | 4.28% |
| Arts & Entertainment | 14137 | 3.95% |
| Vehicles & Parts | 14089 | 3.94% |
| Furniture & Home Decor | 12013 | 3.36% |
| Jewelry & Watches | 11597 | 3.24% |
| Pets & Pet Supplies | 4727 | 1.32% |
Payment Providers Distribution
PayPal leads with 22.3% among AI-verified physical stores (41,771 stores) , followed by MasterCard (14.7%) and Klarna (9.3%) .
Base: 120,774 AI-verified physical stores with detectable payment providers (19.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
41,771 stores
27,469 stores
17,449 stores
15,915 stores
15,773 stores
14,579 stores
12,324 stores
10,089 stores
8,652 stores
4,293 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 41771 | 22.30% |
| MasterCard | 27469 | 14.66% |
| Klarna | 17449 | 9.31% |
| Google Pay | 15915 | 8.50% |
| Apple Pay | 15773 | 8.42% |
| VISA | 14579 | 7.78% |
| American Express | 12324 | 6.58% |
| Stripe Connect | 10089 | 5.39% |
| Boleto | 8652 | 4.62% |
| JCB | 4293 | 2.29% |
| AfterPay | 4253 | 2.27% |
| SEPA | 3978 | 2.12% |
| Amazon Pay | 3692 | 1.97% |
| Przelewy24 | 3630 | 1.94% |
| BLIK | 3470 | 1.85% |
Shipping Carriers Distribution
DHL leads with 15.0% among AI-verified physical stores (17,607 stores) , followed by DPD (13.8%) and UPS (11.9%) .
Base: 105,714 AI-verified physical stores with detectable shipping carriers (16.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 17607 | 14.98% |
| DPD | 16277 | 13.85% |
| UPS | 14035 | 11.94% |
| СДЭК | 13205 | 11.23% |
| GLS | 9036 | 7.69% |
| Почта России | 8638 | 7.35% |
| Correios | 7817 | 6.65% |
| USPS | 6573 | 5.59% |
| FedEx | 5982 | 5.09% |
| InPost | 5531 | 4.70% |
| Estes | 3117 | 2.65% |
| Royal Mail | 3063 | 2.61% |
| Hermes | 2770 | 2.36% |
| TNT | 1971 | 1.68% |
| Deutsche Post | 1937 | 1.65% |
Store Launch Timeline
Over the past 12 months, 68,825 new stores were launched in PWA , with the highest activity in 2026-03 (5,971 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,971 stores launched
5,273 stores launched
6,102 stores launched
5,968 stores launched
7,025 stores launched
6,374 stores launched
6,053 stores launched
5,138 stores launched
5,817 stores launched
5,391 stores launched
5,559 stores launched
4,154 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 5971 | 8.68% |
| 2026-02 | 5273 | 7.66% |
| 2026-01 | 6102 | 8.87% |
| 2025-12 | 5968 | 8.67% |
| 2025-11 | 7025 | 10.21% |
| 2025-10 | 6374 | 9.26% |
| 2025-09 | 6053 | 8.79% |
| 2025-08 | 5138 | 7.47% |
| 2025-07 | 5817 | 8.45% |
| 2025-06 | 5391 | 7.83% |
| 2025-05 | 5559 | 8.08% |
| 2025-04 | 4154 | 6.04% |
Active Stores by Launch Year
Currently, 403,505 active stores in PWA are tracked in our database , with the most stores launched in 2026 (17,405 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17,405 active stores
65,877 active stores
47,394 active stores
31,043 active stores
28,502 active stores
30,432 active stores
29,911 active stores
19,410 active stores
18,738 active stores
16,702 active stores
9,810 active stores
8,382 active stores
8,249 active stores
10,774 active stores
7,005 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17405 | 4.31% |
| 2025 | 65877 | 16.33% |
| 2024 | 47394 | 11.75% |
| 2023 | 31043 | 7.69% |
| 2022 | 28502 | 7.06% |
| 2021 | 30432 | 7.54% |
| 2020 | 29911 | 7.41% |
| 2019 | 19410 | 4.81% |
| 2018 | 18738 | 4.64% |
| 2017 | 16702 | 4.14% |
| 2016 | 9810 | 2.43% |
| 2015 | 8382 | 2.08% |
| 2014 | 8249 | 2.04% |
| 2013 | 10774 | 2.67% |
| 2012 | 7005 | 1.74% |
| 2011 | 6820 | 1.69% |
| 2010 | 6048 | 1.50% |
| 2009 | 5694 | 1.41% |
| 2008 | 4697 | 1.16% |
| 2007 | 4430 | 1.10% |
| 2006 | 3132 | 0.78% |
| 2005 | 2819 | 0.70% |
| 2004 | 3349 | 0.83% |
| 2003 | 2997 | 0.74% |
| 2002 | 2702 | 0.67% |
| 2001 | 3584 | 0.89% |
| 2000 | 2685 | 0.67% |
| 1999 | 1972 | 0.49% |
| 1998 | 1388 | 0.34% |
| 1997 | 794 | 0.20% |
| 1996 | 580 | 0.14% |
| 1995 | 180 | 0.04% |
Geographic Distribution
United States leads with 20.7% (63,046 AI-verified stores) , followed by Russia (16.8%) and Brazil (10.9%) .
Base: 305,108 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
63,046 AI-verified stores
51,284 AI-verified stores
33,158 AI-verified stores
21,177 AI-verified stores
15,731 AI-verified stores
14,900 AI-verified stores
13,182 AI-verified stores
13,050 AI-verified stores
10,130 AI-verified stores
8,481 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 63046 | 20.66% |
| Russia | 51284 | 16.81% |
| Brazil | 33158 | 10.87% |
| Germany | 21177 | 6.94% |
| United Kingdom | 15731 | 5.16% |
| India | 14900 | 4.88% |
| Poland | 13182 | 4.32% |
| France | 13050 | 4.28% |
| Indonesia | 10130 | 3.32% |
| Netherlands | 8481 | 2.78% |
| Czechia | 7871 | 2.58% |
| Italy | 7601 | 2.49% |
| Iran | 7015 | 2.30% |
| Canada | 6520 | 2.14% |
| Spain | 6110 | 2.00% |
| South Korea | 5790 | 1.90% |
| Australia | 5430 | 1.78% |
| Turkey | 4971 | 1.63% |
| Ukraine | 4904 | 1.61% |
| Chile | 4757 | 1.56% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom
nopCommerce with Venture Theme and SevenSpikes Plugins - Electronics & Technology
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Jewelry & Watches
Custom
Custom
Custom - Tools & Hardware
Custom - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 624.4k | 100.00% |
| Emails | 400.5k | 64.14% |
| Phones | 167.4k | 26.82% |
| Ecommerce platform | 609.8k | 97.67% |
| Couriers | 105.7k | 16.93% |
| Payment Providers | 120.8k | 19.34% |
| Categories | 389.2k | 62.33% |
| Social Media | 393.0k | 62.95% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PWA e-commerce landscape:
Analyze 411.2k verified e-commerce stores on PWA - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PWA e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PWA e-commerce intelligence?
-
We track 411.2k verified PWA e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 29.1% among stores with at least one detectable social profile (207,235 stores) , followed by Facebook (28.1%) and YouTube (12.0%) .
Base: 393,036 stores with any detectable social profile (63.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
207,235 stores
199,981 stores
85,541 stores
48,046 stores
42,585 stores
40,961 stores
34,897 stores
34,019 stores
14,173 stores
3,964 stores
Visual Distribution