PWA Technology Adoption in E-commerce
Discover 844.6k e-commerce stores using PWA. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 72.1% of stores with physical delivery (596,055 stores) , followed by GoDaddy Online Store (10.6%) and WooCommerce (5.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
596,055 stores
87,707 stores
46,169 stores
27,499 stores
20,254 stores
9,909 stores
7,969 stores
4,236 stores
4,199 stores
4,182 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 596055 | 72.10% |
| GoDaddy Online Store | 87707 | 10.61% |
| WooCommerce | 46169 | 5.58% |
| Loja Integrada | 27499 | 3.33% |
| 1C-Bitrix | 20254 | 2.45% |
| Shopify | 9909 | 1.20% |
| PrestaShop | 7969 | 0.96% |
| JTL Shop | 4236 | 0.51% |
| Fourthwall | 4199 | 0.51% |
| OpenCart | 4182 | 0.51% |
| nopCommerce | 4075 | 0.49% |
| Magento | 3974 | 0.48% |
| Sazito | 3677 | 0.44% |
| Shoper | 3489 | 0.42% |
| Shoptet | 3289 | 0.40% |
All Stores Distribution
Custom holds 65.4% share of all PWA e-commerce stores (596,055) , with GoDaddy Online Store at 9.9% and WooCommerce at 10.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
596,055 stores
90,072 stores
94,005 stores
28,885 stores
39,943 stores
13,470 stores
9,253 stores
6,947 stores
5,038 stores
5,095 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 596055 | 65.42% |
| GoDaddy Online Store | 90072 | 9.89% |
| WooCommerce | 94005 | 10.32% |
| Loja Integrada | 28885 | 3.17% |
| 1C-Bitrix | 39943 | 4.38% |
| Shopify | 13470 | 1.48% |
| PrestaShop | 9253 | 1.02% |
| JTL Shop | 6947 | 0.76% |
| Fourthwall | 5038 | 0.55% |
| OpenCart | 5095 | 0.56% |
| nopCommerce | 5542 | 0.61% |
| Magento | 5662 | 0.62% |
| Sazito | 3789 | 0.42% |
| Shoper | 3715 | 0.41% |
| Shoptet | 3580 | 0.39% |
Categories Distribution
Health & Beauty leads with 14.2% of all stores (86,350 stores) , followed by Clothing & Accessories (13.0%) and Food & Beverages (10.8%) .
Top 10 Categories
86,350 stores
79,188 stores
66,013 stores
49,735 stores
43,262 stores
41,835 stores
36,668 stores
34,078 stores
33,030 stores
31,371 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 86350 | 14.15% |
| Clothing & Accessories | 79188 | 12.98% |
| Food & Beverages | 66013 | 10.82% |
| Home & Garden | 49735 | 8.15% |
| Electronics & Technology | 43262 | 7.09% |
| Vehicles & Parts | 41835 | 6.86% |
| Arts & Entertainment | 36668 | 6.01% |
| Business & Industrial | 34078 | 5.58% |
| Furniture & Home Decor | 33030 | 5.41% |
| Sporting Goods & Outdoor Gear | 31371 | 5.14% |
| Tools & Hardware | 23912 | 3.92% |
| Gifts & Special Occasions | 23201 | 3.80% |
| Jewelry & Watches | 22052 | 3.61% |
| Pets & Pet Supplies | 20669 | 3.39% |
| Books & Media | 18843 | 3.09% |
Payment Providers Distribution
PayPal leads with 22.5% among AI-verified physical stores (41,347 stores) , followed by MasterCard (15.8%) and VISA (8.9%) .
Base: 123,740 AI-verified physical stores with detectable payment providers (12.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
41,347 stores
28,949 stores
16,245 stores
15,059 stores
14,872 stores
13,590 stores
13,275 stores
11,788 stores
5,905 stores
4,562 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 41347 | 22.53% |
| MasterCard | 28949 | 15.77% |
| VISA | 16245 | 8.85% |
| Klarna | 15059 | 8.21% |
| Apple Pay | 14872 | 8.10% |
| Google Pay | 13590 | 7.41% |
| American Express | 13275 | 7.23% |
| Stripe Connect | 11788 | 6.42% |
| JCB | 5905 | 3.22% |
| Bolt | 4562 | 2.49% |
| AfterPay | 4346 | 2.37% |
| Boleto | 3447 | 1.88% |
| Amazon Pay | 3426 | 1.87% |
| Przelewy24 | 3419 | 1.86% |
| BLIK | 3284 | 1.79% |
Shipping Carriers Distribution
DHL leads with 13.6% among AI-verified physical stores (16,137 stores) , followed by UPS (13.0%) and DPD (12.8%) .
Base: 109,282 AI-verified physical stores with detectable shipping carriers (11.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 16137 | 13.60% |
| UPS | 15421 | 13.00% |
| DPD | 15167 | 12.78% |
| Почта России | 12590 | 10.61% |
| СДЭК | 10190 | 8.59% |
| GLS | 9237 | 7.78% |
| USPS | 7537 | 6.35% |
| FedEx | 6901 | 5.82% |
| Correios | 5133 | 4.33% |
| InPost | 5005 | 4.22% |
| Estes | 3952 | 3.33% |
| Royal Mail | 3507 | 2.96% |
| Hermes | 2944 | 2.48% |
| TNT | 2867 | 2.42% |
| PostNL | 2067 | 1.74% |
Store Launch Timeline
Over the past 12 months, 245,471 new stores were launched in PWA , with the highest activity in 2025-10 (17,704 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
17,704 stores launched
13,786 stores launched
15,834 stores launched
19,378 stores launched
24,384 stores launched
27,084 stores launched
28,148 stores launched
26,698 stores launched
24,770 stores launched
23,702 stores launched
16,754 stores launched
7,229 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 17704 | 7.21% |
| 2025-09 | 13786 | 5.62% |
| 2025-08 | 15834 | 6.45% |
| 2025-07 | 19378 | 7.89% |
| 2025-06 | 24384 | 9.93% |
| 2025-05 | 27084 | 11.03% |
| 2025-04 | 28148 | 11.47% |
| 2025-03 | 26698 | 10.88% |
| 2025-02 | 24770 | 10.09% |
| 2025-01 | 23702 | 9.66% |
| 2024-12 | 16754 | 6.83% |
| 2024-11 | 7229 | 2.94% |
Active Stores by Launch Year
Currently, 829,556 active stores in PWA are tracked in our database , with the most stores launched in 2025 (222,254 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
222,254 active stores
132,578 active stores
60,393 active stores
50,885 active stores
53,539 active stores
51,482 active stores
34,296 active stores
34,267 active stores
26,754 active stores
15,747 active stores
13,953 active stores
14,479 active stores
18,884 active stores
11,968 active stores
12,863 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 222254 | 26.79% |
| 2024 | 132578 | 15.98% |
| 2023 | 60393 | 7.28% |
| 2022 | 50885 | 6.13% |
| 2021 | 53539 | 6.45% |
| 2020 | 51482 | 6.21% |
| 2019 | 34296 | 4.13% |
| 2018 | 34267 | 4.13% |
| 2017 | 26754 | 3.23% |
| 2016 | 15747 | 1.90% |
| 2015 | 13953 | 1.68% |
| 2014 | 14479 | 1.75% |
| 2013 | 18884 | 2.28% |
| 2012 | 11968 | 1.44% |
| 2011 | 12863 | 1.55% |
| 2010 | 10395 | 1.25% |
| 2009 | 9591 | 1.16% |
| 2008 | 7885 | 0.95% |
| 2007 | 7061 | 0.85% |
| 2006 | 5272 | 0.64% |
| 2005 | 4571 | 0.55% |
| 2004 | 5382 | 0.65% |
| 2003 | 4638 | 0.56% |
| 2002 | 4216 | 0.51% |
| 2001 | 5213 | 0.63% |
| 2000 | 3924 | 0.47% |
| 1999 | 2941 | 0.35% |
| 1998 | 1970 | 0.24% |
| 1997 | 1165 | 0.14% |
| 1996 | 761 | 0.09% |
| 1995 | 229 | 0.03% |
Geographic Distribution
United States leads with 26.2% (117,984 AI-verified stores) , followed by Russia (15.0%) and Brazil (9.2%) .
Base: 450,165 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
117,984 AI-verified stores
67,388 AI-verified stores
41,510 AI-verified stores
35,094 AI-verified stores
19,748 AI-verified stores
17,681 AI-verified stores
15,659 AI-verified stores
15,303 AI-verified stores
14,554 AI-verified stores
14,343 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 117984 | 26.21% |
| Russia | 67388 | 14.97% |
| Brazil | 41510 | 9.22% |
| United Kingdom | 35094 | 7.80% |
| Canada | 19748 | 4.39% |
| India | 17681 | 3.93% |
| Germany | 15659 | 3.48% |
| Australia | 15303 | 3.40% |
| Iran | 14554 | 3.23% |
| Poland | 14343 | 3.19% |
| France | 12717 | 2.82% |
| Czechia | 11027 | 2.45% |
| Spain | 10581 | 2.35% |
| Netherlands | 10545 | 2.34% |
| Italy | 9750 | 2.17% |
| Turkey | 9314 | 2.07% |
| Ukraine | 8595 | 1.91% |
| Mexico | 6745 | 1.50% |
| Japan | 6145 | 1.37% |
| South Korea | 5482 | 1.22% |
Featured Stores
Discover the strongest performers and newest entrants in PWA's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
GoDaddy Online Store — Clothing & Accessories
Custom — Vehicles & Parts
Custom — Food & Beverages
Custom — Food & Beverages
Custom — Tools & Hardware
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 958.2k | 100.00% |
| Emails | 472.0k | 49.25% |
| Phones | 199.8k | 20.85% |
| Ecommerce platform | 946.4k | 98.77% |
| Couriers | 109.3k | 11.40% |
| Payment Providers | 123.7k | 12.91% |
| Categories | 696.9k | 72.73% |
| Social Media | 447.3k | 46.68% |
Starter Package
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Maximize Your ROI
Use our detailed PWA E-commerce Database to:
Gain actionable insights into 844.6k physical stores in PWA.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PWA online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PWA E-commerce Database?
-
Our database covers over 844.6k PWA physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.5% among stores with at least one detectable social profile (276,519 stores) , followed by Instagram (29.3%) and YouTube (12.8%) .
Base: 447,270 stores with any detectable social profile (46.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
276,519 stores
274,716 stores
120,030 stores
62,602 stores
49,309 stores
46,676 stores
45,286 stores
31,978 stores
26,691 stores
3,341 stores
Visual Distribution