PWA Technology Adoption in E-commerce
Discover 374.7k verified e-commerce stores using PWA. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 579.5k domains. 374.7k verified as active stores with physical delivery.
· · Next full refresh: April 2026
374.7k verified active stores out of 579.5k detected · 64.7% verification rate
E-commerce Platforms Distribution
Custom leads with 50.7% of stores with physical delivery (170,930 stores) , followed by GoDaddy Online Store (17.3%) and WooCommerce (10.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
170,930 stores
58,311 stores
36,822 stores
14,025 stores
10,846 stores
7,273 stores
5,696 stores
5,552 stores
5,047 stores
4,486 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 170930 | 50.71% |
| GoDaddy Online Store | 58311 | 17.30% |
| WooCommerce | 36822 | 10.92% |
| 1C-Bitrix | 14025 | 4.16% |
| Shopify | 10846 | 3.22% |
| PrestaShop | 7273 | 2.16% |
| Cafe24 | 5696 | 1.69% |
| Jumpseller | 5552 | 1.65% |
| JTL Shop | 5047 | 1.50% |
| Magento | 4486 | 1.33% |
| GetBazaar | 4115 | 1.22% |
| Yampi Virtual store | 3655 | 1.08% |
| OpenCart | 3507 | 1.04% |
| Shoper | 3460 | 1.03% |
| nopCommerce | 3336 | 0.99% |
All Stores Distribution
Custom holds 34.3% share of all PWA e-commerce stores (170,930) , with GoDaddy Online Store at 27.2% and WooCommerce at 18.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
170,930 stores
135,798 stores
90,943 stores
34,459 stores
12,867 stores
8,162 stores
6,902 stores
6,327 stores
5,222 stores
5,817 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 170930 | 34.29% |
| GoDaddy Online Store | 135798 | 27.24% |
| WooCommerce | 90943 | 18.24% |
| 1C-Bitrix | 34459 | 6.91% |
| Shopify | 12867 | 2.58% |
| PrestaShop | 8162 | 1.64% |
| Cafe24 | 6902 | 1.38% |
| Jumpseller | 6327 | 1.27% |
| JTL Shop | 5222 | 1.05% |
| Magento | 5817 | 1.17% |
| GetBazaar | 4123 | 0.83% |
| Yampi Virtual store | 4879 | 0.98% |
| OpenCart | 4346 | 0.87% |
| Shoper | 3531 | 0.71% |
| nopCommerce | 4169 | 0.84% |
Categories Distribution
Health & Beauty leads with 14.8% of all stores (48,447 stores) , followed by Clothing & Accessories (14.4%) and Food & Beverages (11.3%) .
Base: 327,871 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
48,447 stores
47,126 stores
36,924 stores
31,116 stores
28,140 stores
23,238 stores
17,373 stores
16,248 stores
15,320 stores
13,375 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 48447 | 14.78% |
| Clothing & Accessories | 47126 | 14.37% |
| Food & Beverages | 36924 | 11.26% |
| Sporting Goods & Outdoor Gear | 31116 | 9.49% |
| Tools & Hardware | 28140 | 8.58% |
| Home & Garden | 23238 | 7.09% |
| Toys & Games | 17373 | 5.30% |
| Electronics & Technology | 16248 | 4.96% |
| Gifts & Special Occasions | 15320 | 4.67% |
| Business & Industrial | 13375 | 4.08% |
| Arts & Entertainment | 12945 | 3.95% |
| Vehicles & Parts | 12503 | 3.81% |
| Furniture & Home Decor | 10875 | 3.32% |
| Jewelry & Watches | 9950 | 3.03% |
| Pets & Pet Supplies | 4291 | 1.31% |
Payment Providers Distribution
PayPal leads with 23.0% among AI-verified physical stores (41,717 stores) , followed by MasterCard (15.0%) and Klarna (9.7%) .
Base: 111,335 AI-verified physical stores with detectable payment providers (19.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
41,717 stores
27,198 stores
17,679 stores
15,970 stores
15,938 stores
14,217 stores
12,473 stores
9,930 stores
4,259 stores
4,239 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 41717 | 22.98% |
| MasterCard | 27198 | 14.98% |
| Klarna | 17679 | 9.74% |
| Apple Pay | 15970 | 8.80% |
| Google Pay | 15938 | 8.78% |
| VISA | 14217 | 7.83% |
| American Express | 12473 | 6.87% |
| Stripe Connect | 9930 | 5.47% |
| AfterPay | 4259 | 2.35% |
| JCB | 4239 | 2.34% |
| SEPA | 3872 | 2.13% |
| Amazon Pay | 3817 | 2.10% |
| Przelewy24 | 3591 | 1.98% |
| BLIK | 3430 | 1.89% |
| Bancontact | 3192 | 1.76% |
Shipping Carriers Distribution
DHL leads with 15.9% among AI-verified physical stores (17,864 stores) , followed by DPD (14.3%) and UPS (12.8%) .
Base: 98,571 AI-verified physical stores with detectable shipping carriers (17.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 17864 | 15.88% |
| DPD | 16048 | 14.27% |
| UPS | 14363 | 12.77% |
| СДЭК | 12226 | 10.87% |
| GLS | 9083 | 8.08% |
| Почта России | 8020 | 7.13% |
| USPS | 6825 | 6.07% |
| FedEx | 6296 | 5.60% |
| InPost | 5533 | 4.92% |
| Correios | 3475 | 3.09% |
| Royal Mail | 3287 | 2.92% |
| Estes | 2770 | 2.46% |
| Hermes | 2694 | 2.40% |
| PostNL | 2000 | 1.78% |
| Deutsche Post | 1995 | 1.77% |
Store Launch Timeline
Over the past 12 months, 60,673 new stores were launched in PWA , with the highest activity in 2026-02 (5,560 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,560 stores launched
5,903 stores launched
5,544 stores launched
5,842 stores launched
5,939 stores launched
5,510 stores launched
4,678 stores launched
5,278 stores launched
5,025 stores launched
4,971 stores launched
6,165 stores launched
258 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 5560 | 9.16% |
| 2026-01 | 5903 | 9.73% |
| 2025-12 | 5544 | 9.14% |
| 2025-11 | 5842 | 9.63% |
| 2025-10 | 5939 | 9.79% |
| 2025-09 | 5510 | 9.08% |
| 2025-08 | 4678 | 7.71% |
| 2025-07 | 5278 | 8.70% |
| 2025-06 | 5025 | 8.28% |
| 2025-05 | 4971 | 8.19% |
| 2025-04 | 6165 | 10.16% |
| 2025-03 | 258 | 0.43% |
Active Stores by Launch Year
Currently, 367,281 active stores in PWA are tracked in our database , with the most stores launched in 2026 (11,506 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,506 active stores
60,872 active stores
44,034 active stores
28,368 active stores
26,058 active stores
27,649 active stores
27,269 active stores
17,641 active stores
17,263 active stores
15,350 active stores
8,862 active stores
7,738 active stores
7,651 active stores
10,039 active stores
6,513 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11506 | 3.13% |
| 2025 | 60872 | 16.57% |
| 2024 | 44034 | 11.99% |
| 2023 | 28368 | 7.72% |
| 2022 | 26058 | 7.09% |
| 2021 | 27649 | 7.53% |
| 2020 | 27269 | 7.42% |
| 2019 | 17641 | 4.80% |
| 2018 | 17263 | 4.70% |
| 2017 | 15350 | 4.18% |
| 2016 | 8862 | 2.41% |
| 2015 | 7738 | 2.11% |
| 2014 | 7651 | 2.08% |
| 2013 | 10039 | 2.73% |
| 2012 | 6513 | 1.77% |
| 2011 | 6395 | 1.74% |
| 2010 | 5687 | 1.55% |
| 2009 | 5278 | 1.44% |
| 2008 | 4324 | 1.18% |
| 2007 | 4161 | 1.13% |
| 2006 | 2901 | 0.79% |
| 2005 | 2651 | 0.72% |
| 2004 | 3155 | 0.86% |
| 2003 | 2813 | 0.77% |
| 2002 | 2507 | 0.68% |
| 2001 | 3347 | 0.91% |
| 2000 | 2516 | 0.69% |
| 1999 | 1887 | 0.51% |
| 1998 | 1338 | 0.36% |
| 1997 | 762 | 0.21% |
| 1996 | 570 | 0.16% |
| 1995 | 176 | 0.05% |
Geographic Distribution
United States leads with 23.1% (63,020 AI-verified stores) , followed by Russia (17.0%) and Germany (7.6%) .
Base: 272,239 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
63,020 AI-verified stores
46,165 AI-verified stores
20,632 AI-verified stores
15,662 AI-verified stores
13,707 AI-verified stores
12,982 AI-verified stores
12,902 AI-verified stores
11,872 AI-verified stores
10,299 AI-verified stores
8,295 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 63020 | 23.15% |
| Russia | 46165 | 16.96% |
| Germany | 20632 | 7.58% |
| United Kingdom | 15662 | 5.75% |
| India | 13707 | 5.03% |
| Brazil | 12982 | 4.77% |
| Poland | 12902 | 4.74% |
| France | 11872 | 4.36% |
| Indonesia | 10299 | 3.78% |
| Netherlands | 8295 | 3.05% |
| Czechia | 7681 | 2.82% |
| Italy | 7461 | 2.74% |
| Canada | 6482 | 2.38% |
| Spain | 5865 | 2.15% |
| South Korea | 5659 | 2.08% |
| Australia | 5379 | 1.98% |
| Chile | 4858 | 1.78% |
| Ukraine | 4835 | 1.78% |
| Turkey | 4831 | 1.77% |
| Switzerland | 3652 | 1.34% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Custom - Clothing & Accessories
nopCommerce with Venture Theme and SevenSpikes Plugins
Custom - Business & Industrial
New Stores
Recently launched stores detected by ShopRank in the last full month.
Yampi Virtual store - Jewelry & Watches
GoDaddy Online Store - Clothing & Accessories
Custom
Custom - Arts & Entertainment
Custom - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 579.5k | 100.00% |
| Emails | 372.1k | 64.21% |
| Phones | 150.7k | 26.01% |
| Ecommerce platform | 565.3k | 97.54% |
| Couriers | 98.6k | 17.01% |
| Payment Providers | 111.3k | 19.21% |
| Categories | 357.2k | 61.64% |
| Social Media | 360.4k | 62.19% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PWA e-commerce landscape:
Analyze 374.7k verified e-commerce stores on PWA - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PWA e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PWA e-commerce intelligence?
-
We track 374.7k verified PWA e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 28.6% among stores with at least one detectable social profile (183,858 stores) , followed by Instagram (28.6%) and YouTube (12.7%) .
Base: 360,368 stores with any detectable social profile (62.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
183,858 stores
183,551 stores
81,636 stores
45,769 stores
41,893 stores
34,008 stores
31,414 stores
22,928 stores
13,733 stores
3,820 stores
Visual Distribution