PWA Technology Adoption in E-commerce
Discover 374.8k verified e-commerce stores using PWA. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 600.0k domains. 374.8k verified as active stores with physical delivery.
· · Next full refresh: March 2026
374.8k verified active stores out of 600.0k detected · 62.5% verification rate
E-commerce Platforms Distribution
Custom leads with 50.6% of stores with physical delivery (179,467 stores) , followed by WooCommerce (11.7%) and GoDaddy Online Store (9.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
179,467 stores
41,442 stores
34,277 stores
25,280 stores
16,871 stores
11,627 stores
8,990 stores
7,086 stores
4,920 stores
4,669 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 179467 | 50.62% |
| WooCommerce | 41442 | 11.69% |
| GoDaddy Online Store | 34277 | 9.67% |
| Loja Integrada | 25280 | 7.13% |
| 1C-Bitrix | 16871 | 4.76% |
| Shopify | 11627 | 3.28% |
| PrestaShop | 8990 | 2.54% |
| JTL Shop | 7086 | 2.00% |
| Fourthwall | 4920 | 1.39% |
| Magento | 4669 | 1.32% |
| nopCommerce | 4515 | 1.27% |
| OpenCart | 4193 | 1.18% |
| Yampi Virtual store | 3938 | 1.11% |
| Sazito | 3721 | 1.05% |
| Shoper | 3531 | 1.00% |
All Stores Distribution
Custom holds 32.9% share of all PWA e-commerce stores (179,467) , with WooCommerce at 19.0% and GoDaddy Online Store at 22.3% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
179,467 stores
103,921 stores
121,595 stores
27,466 stores
42,509 stores
16,410 stores
10,511 stores
7,400 stores
5,508 stores
6,747 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 179467 | 32.89% |
| WooCommerce | 103921 | 19.05% |
| GoDaddy Online Store | 121595 | 22.29% |
| Loja Integrada | 27466 | 5.03% |
| 1C-Bitrix | 42509 | 7.79% |
| Shopify | 16410 | 3.01% |
| PrestaShop | 10511 | 1.93% |
| JTL Shop | 7400 | 1.36% |
| Fourthwall | 5508 | 1.01% |
| Magento | 6747 | 1.24% |
| nopCommerce | 5689 | 1.04% |
| OpenCart | 5257 | 0.96% |
| Yampi Virtual store | 5370 | 0.98% |
| Sazito | 4063 | 0.74% |
| Shoper | 3694 | 0.68% |
Categories Distribution
Clothing & Accessories leads with 18.7% of all stores (53,429 stores) , followed by Health & Beauty (15.1%) and Electronics & Technology (13.2%) .
Base: 285,279 AI-verified stores with physical delivery and detected product categories (76.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
53,429 stores
43,083 stores
37,796 stores
26,621 stores
23,571 stores
16,659 stores
12,907 stores
11,960 stores
11,753 stores
11,169 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 53429 | 18.73% |
| Health & Beauty | 43083 | 15.10% |
| Electronics & Technology | 37796 | 13.25% |
| Home & Garden | 26621 | 9.33% |
| Food & Beverages | 23571 | 8.26% |
| Furniture & Home Decor | 16659 | 5.84% |
| Tools & Hardware | 12907 | 4.52% |
| Jewelry & Watches | 11960 | 4.19% |
| Vehicles & Parts | 11753 | 4.12% |
| Business & Industrial | 11169 | 3.92% |
| Gifts & Special Occasions | 10372 | 3.64% |
| Sporting Goods & Outdoor Gear | 9736 | 3.41% |
| Arts & Entertainment | 6075 | 2.13% |
| Pets & Pet Supplies | 5159 | 1.81% |
| Office Supplies | 4989 | 1.75% |
Payment Providers Distribution
PayPal leads with 22.6% among AI-verified physical stores (42,059 stores) , followed by MasterCard (15.0%) and Klarna (10.1%) .
Base: 119,848 AI-verified physical stores with detectable payment providers (20.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
42,059 stores
27,863 stores
18,812 stores
16,099 stores
15,375 stores
14,783 stores
12,480 stores
10,132 stores
4,950 stores
4,865 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 42059 | 22.64% |
| MasterCard | 27863 | 15.00% |
| Klarna | 18812 | 10.13% |
| Apple Pay | 16099 | 8.67% |
| VISA | 15375 | 8.28% |
| Google Pay | 14783 | 7.96% |
| American Express | 12480 | 6.72% |
| Stripe Connect | 10132 | 5.45% |
| JCB | 4950 | 2.66% |
| AfterPay | 4865 | 2.62% |
| Amazon Pay | 4192 | 2.26% |
| SEPA | 3953 | 2.13% |
| Przelewy24 | 3591 | 1.93% |
| Bancontact | 3316 | 1.79% |
| BLIK | 3293 | 1.77% |
Shipping Carriers Distribution
DHL leads with 16.1% among AI-verified physical stores (18,391 stores) , followed by DPD (14.1%) and UPS (12.2%) .
Base: 105,364 AI-verified physical stores with detectable shipping carriers (17.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 18391 | 16.13% |
| DPD | 16070 | 14.09% |
| UPS | 13956 | 12.24% |
| СДЭК | 10274 | 9.01% |
| Почта России | 10174 | 8.92% |
| GLS | 9124 | 8.00% |
| USPS | 6468 | 5.67% |
| FedEx | 6050 | 5.31% |
| InPost | 5148 | 4.51% |
| Correios | 4878 | 4.28% |
| Royal Mail | 3309 | 2.90% |
| Hermes | 3121 | 2.74% |
| Estes | 2477 | 2.17% |
| TNT | 2457 | 2.15% |
| Deutsche Post | 2138 | 1.87% |
Store Launch Timeline
Over the past 12 months, 59,914 new stores were launched in PWA , with the highest activity in 2026-01 (5,025 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,025 stores launched
4,726 stores launched
6,184 stores launched
5,073 stores launched
4,816 stores launched
4,204 stores launched
5,283 stores launched
4,835 stores launched
5,105 stores launched
6,145 stores launched
5,162 stores launched
3,356 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 5025 | 8.39% |
| 2025-12 | 4726 | 7.89% |
| 2025-11 | 6184 | 10.32% |
| 2025-10 | 5073 | 8.47% |
| 2025-09 | 4816 | 8.04% |
| 2025-08 | 4204 | 7.02% |
| 2025-07 | 5283 | 8.82% |
| 2025-06 | 4835 | 8.07% |
| 2025-05 | 5105 | 8.52% |
| 2025-04 | 6145 | 10.26% |
| 2025-03 | 5162 | 8.62% |
| 2025-02 | 3356 | 5.60% |
Active Stores by Launch Year
Currently, 365,602 active stores in PWA are tracked in our database , with the most stores launched in 2026 (5,038 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,038 active stores
59,876 active stores
43,956 active stores
29,596 active stores
26,537 active stores
28,103 active stores
28,015 active stores
17,799 active stores
17,281 active stores
15,685 active stores
9,340 active stores
8,013 active stores
7,878 active stores
10,282 active stores
6,691 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5038 | 1.38% |
| 2025 | 59876 | 16.38% |
| 2024 | 43956 | 12.02% |
| 2023 | 29596 | 8.10% |
| 2022 | 26537 | 7.26% |
| 2021 | 28103 | 7.69% |
| 2020 | 28015 | 7.66% |
| 2019 | 17799 | 4.87% |
| 2018 | 17281 | 4.73% |
| 2017 | 15685 | 4.29% |
| 2016 | 9340 | 2.55% |
| 2015 | 8013 | 2.19% |
| 2014 | 7878 | 2.15% |
| 2013 | 10282 | 2.81% |
| 2012 | 6691 | 1.83% |
| 2011 | 6431 | 1.76% |
| 2010 | 5761 | 1.58% |
| 2009 | 5499 | 1.50% |
| 2008 | 4540 | 1.24% |
| 2007 | 4181 | 1.14% |
| 2006 | 2998 | 0.82% |
| 2005 | 2661 | 0.73% |
| 2004 | 3185 | 0.87% |
| 2003 | 2803 | 0.77% |
| 2002 | 2567 | 0.70% |
| 2001 | 3498 | 0.96% |
| 2000 | 2542 | 0.70% |
| 1999 | 1937 | 0.53% |
| 1998 | 1387 | 0.38% |
| 1997 | 774 | 0.21% |
| 1996 | 570 | 0.16% |
| 1995 | 178 | 0.05% |
Geographic Distribution
Russia leads with 18.6% (50,258 AI-verified stores) , followed by United States (14.2%) and Brazil (12.7%) .
Base: 270,705 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
50,258 AI-verified stores
38,371 AI-verified stores
34,391 AI-verified stores
20,475 AI-verified stores
15,227 AI-verified stores
14,567 AI-verified stores
13,306 AI-verified stores
12,055 AI-verified stores
10,766 AI-verified stores
8,203 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 50258 | 18.57% |
| United States | 38371 | 14.17% |
| Brazil | 34391 | 12.70% |
| Germany | 20475 | 7.56% |
| Indonesia | 15227 | 5.62% |
| Poland | 14567 | 5.38% |
| United Kingdom | 13306 | 4.92% |
| India | 12055 | 4.45% |
| France | 10766 | 3.98% |
| Iran | 8203 | 3.03% |
| Netherlands | 7999 | 2.95% |
| Czechia | 7690 | 2.84% |
| Italy | 6278 | 2.32% |
| South Korea | 5390 | 1.99% |
| Canada | 4922 | 1.82% |
| Ukraine | 4628 | 1.71% |
| Australia | 4525 | 1.67% |
| Spain | 4496 | 1.66% |
| Turkey | 3927 | 1.45% |
| Slovakia | 3231 | 1.19% |
Featured Stores
Newest entrants in PWA's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
GoDaddy Online Store
Yampi Virtual store - Health & Beauty
GoDaddy Online Store - Collectibles & Hobbies
nopCommerce
Ecwid
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 600.0k | 100.00% |
| Emails | 397.8k | 66.30% |
| Phones | 168.0k | 28.01% |
| Ecommerce platform | 581.5k | 96.92% |
| Couriers | 105.4k | 17.56% |
| Payment Providers | 119.8k | 19.97% |
| Categories | 314.7k | 52.45% |
| Social Media | 376.4k | 62.74% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Maximize Your ROI
Use our detailed PWA E-commerce Database to:
Gain actionable insights into 374.8k verified e-commerce stores on PWA.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PWA online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PWA E-commerce Database?
-
Our database covers over 374.8k verified PWA e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 27.9% among stores with at least one detectable social profile (192,720 stores) , followed by Facebook (26.7%) and YouTube (12.5%) .
Base: 376,431 stores with any detectable social profile (62.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
192,720 stores
184,479 stores
86,707 stores
53,685 stores
42,418 stores
39,257 stores
37,941 stores
37,231 stores
12,043 stores
4,463 stores
Visual Distribution