PWA Technology Adoption in E-commerce
Discover 378.3k verified e-commerce stores using PWA. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 579.5k domains. 378.3k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
378.3k verified active stores out of 579.5k detected · 65.3% verification rate
E-commerce Platforms Distribution
Custom stores with 48.1% of stores with physical delivery (164,375 stores) , followed by GoDaddy Online Store (15.5%) and WooCommerce (10.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
164,375 stores
52,812 stores
36,884 stores
19,712 stores
14,447 stores
10,226 stores
7,321 stores
5,711 stores
5,260 stores
5,238 stores
Visual Distribution
164,375 stores
52,812 stores
36,884 stores
19,712 stores
14,447 stores
10,226 stores
7,321 stores
5,711 stores
5,260 stores
5,238 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 164375 | 48.13% |
| GoDaddy Online Store | 52812 | 15.46% |
| WooCommerce | 36884 | 10.80% |
| Loja Integrada | 19712 | 5.77% |
| 1C-Bitrix | 14447 | 4.23% |
| Shopify | 10226 | 2.99% |
| PrestaShop | 7321 | 2.14% |
| Cafe24 | 5711 | 1.67% |
| JTL Shop | 5260 | 1.54% |
| Jumpseller | 5238 | 1.53% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 32.2% share of all PWA e-commerce stores (164,375) , with GoDaddy Online Store at 27.1% and WooCommerce at 17.7% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
164,375 stores
138,612 stores
90,417 stores
20,836 stores
35,654 stores
11,877 stores
8,238 stores
6,609 stores
5,437 stores
5,965 stores
Visual Distribution
164,375 stores
138,612 stores
90,417 stores
20,836 stores
35,654 stores
11,877 stores
8,238 stores
6,609 stores
5,437 stores
5,965 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 164375 | 32.20% |
| GoDaddy Online Store | 138612 | 27.15% |
| WooCommerce | 90417 | 17.71% |
| Loja Integrada | 20836 | 4.08% |
| 1C-Bitrix | 35654 | 6.98% |
| Shopify | 11877 | 2.33% |
| PrestaShop | 8238 | 1.61% |
| Cafe24 | 6609 | 1.29% |
| JTL Shop | 5437 | 1.06% |
| Jumpseller | 5965 | 1.17% |
Categories Distribution
Clothing & Accessories stores with 14.8% of all stores (49,348 stores) , followed by Health & Beauty (14.5%) and Food & Beverages (10.5%) .
Base: 333,731 AI-verified stores with physical delivery and detected product categories (88.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
49,348 stores
48,427 stores
35,051 stores
29,214 stores
28,544 stores
27,244 stores
17,341 stores
17,067 stores
14,845 stores
14,391 stores
Visual Distribution
49,348 stores
48,427 stores
35,051 stores
29,214 stores
28,544 stores
27,244 stores
17,341 stores
17,067 stores
14,845 stores
14,391 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 49348 | 14.79% |
| Health & Beauty | 48427 | 14.51% |
| Food & Beverages | 35051 | 10.50% |
| Tools & Hardware | 29214 | 8.75% |
| Home & Garden | 28544 | 8.55% |
| Sporting Goods & Outdoor Gear | 27244 | 8.16% |
| Toys & Games | 17341 | 5.20% |
| Electronics & Technology | 17067 | 5.11% |
| Gifts & Special Occasions | 14845 | 4.45% |
| Business & Industrial | 14391 | 4.31% |
Payment Providers Distribution
PayPal stores with 21.8% among AI-verified physical stores (39,995 stores) , followed by MasterCard (14.5%) and Klarna (9.2%) .
Base: 116,600 AI-verified physical stores with detectable payment providers (20.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
39,995 stores
26,709 stores
16,818 stores
16,216 stores
15,974 stores
13,975 stores
12,158 stores
10,196 stores
8,740 stores
4,256 stores
Visual Distribution
39,995 stores
26,709 stores
16,818 stores
16,216 stores
15,974 stores
13,975 stores
12,158 stores
10,196 stores
8,740 stores
4,256 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 39995 | 21.76% |
| MasterCard | 26709 | 14.53% |
| Klarna | 16818 | 9.15% |
| Google Pay | 16216 | 8.82% |
| Apple Pay | 15974 | 8.69% |
| VISA | 13975 | 7.60% |
| American Express | 12158 | 6.62% |
| Stripe Connect | 10196 | 5.55% |
| Boleto | 8740 | 4.76% |
| JCB | 4256 | 2.32% |
Shipping Carriers Distribution
DHL stores with 13.9% among AI-verified physical stores (17,011 stores) , followed by DPD (12.9%) and UPS (11.1%) .
Base: 107,767 AI-verified physical stores with detectable shipping carriers (18.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
17,011 stores
15,745 stores
13,628 stores
13,103 stores
9,779 stores
8,908 stores
8,725 stores
8,228 stores
6,358 stores
5,875 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 17011 | 13.90% |
| DPD | 15745 | 12.87% |
| UPS | 13628 | 11.14% |
| СДЭК | 13103 | 10.71% |
| Estes | 9779 | 7.99% |
| GLS | 8908 | 7.28% |
| Почта России | 8725 | 7.13% |
| Correios | 8228 | 6.73% |
| USPS | 6358 | 5.20% |
| FedEx | 5875 | 4.80% |
Store Launch Timeline
Over the past 12 months, 59,827 new stores were launched in PWA , with the highest activity in 2026-05 (7,080 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7,080 stores launched
5,708 stores launched
5,178 stores launched
4,349 stores launched
5,089 stores launched
5,049 stores launched
5,667 stores launched
5,546 stores launched
4,917 stores launched
4,298 stores launched
4,844 stores launched
2,102 stores launched
Monthly Trend
11.8% of last 12 months
9.5% of last 12 months
8.7% of last 12 months
7.3% of last 12 months
8.5% of last 12 months
8.4% of last 12 months
9.5% of last 12 months
9.3% of last 12 months
8.2% of last 12 months
7.2% of last 12 months
8.1% of last 12 months
3.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7080 | 11.83% |
| 2026-04 | 5708 | 9.54% |
| 2026-03 | 5178 | 8.65% |
| 2026-02 | 4349 | 7.27% |
| 2026-01 | 5089 | 8.51% |
| 2025-12 | 5049 | 8.44% |
| 2025-11 | 5667 | 9.47% |
| 2025-10 | 5546 | 9.27% |
| 2025-09 | 4917 | 8.22% |
| 2025-08 | 4298 | 7.18% |
| 2025-07 | 4844 | 8.10% |
| 2025-06 | 2102 | 3.51% |
Active Stores by Launch Year
Currently, 371,058 active stores in PWA are tracked in our database , with the most stores launched in 2026 (28,004 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
28,004 active stores
52,243 active stores
41,351 active stores
27,448 active stores
25,545 active stores
27,477 active stores
27,062 active stores
17,728 active stores
17,058 active stores
15,350 active stores
9,032 active stores
7,776 active stores
7,664 active stores
10,076 active stores
6,565 active stores
Distribution by Launch Year
7.5% of tracked active stores
14.1% of tracked active stores
11.1% of tracked active stores
7.4% of tracked active stores
6.9% of tracked active stores
7.4% of tracked active stores
7.3% of tracked active stores
4.8% of tracked active stores
4.6% of tracked active stores
4.1% of tracked active stores
2.4% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
2.7% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 28004 | 7.55% |
| 2025 | 52243 | 14.08% |
| 2024 | 41351 | 11.14% |
| 2023 | 27448 | 7.40% |
| 2022 | 25545 | 6.88% |
| 2021 | 27477 | 7.41% |
| 2020 | 27062 | 7.29% |
| 2019 | 17728 | 4.78% |
| 2018 | 17058 | 4.60% |
| 2017 | 15350 | 4.14% |
| 2016 | 9032 | 2.43% |
| 2015 | 7776 | 2.10% |
| 2014 | 7664 | 2.07% |
| 2013 | 10076 | 2.72% |
| 2012 | 6565 | 1.77% |
Geographic Distribution
United States stores with 20.6% (57,582 AI-verified stores) , followed by Russia (16.7%) and Brazil (10.5%) .
Base: 280,113 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
57,582 AI-verified stores
46,723 AI-verified stores
29,389 AI-verified stores
20,769 AI-verified stores
15,465 AI-verified stores
14,808 AI-verified stores
12,812 AI-verified stores
12,479 AI-verified stores
7,903 AI-verified stores
7,476 AI-verified stores
Visual Distribution
57,582 AI-verified stores
46,723 AI-verified stores
29,389 AI-verified stores
20,769 AI-verified stores
15,465 AI-verified stores
14,808 AI-verified stores
12,812 AI-verified stores
12,479 AI-verified stores
7,903 AI-verified stores
7,476 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 57582 | 20.56% |
| Russia | 46723 | 16.68% |
| Brazil | 29389 | 10.49% |
| Germany | 20769 | 7.41% |
| India | 15465 | 5.52% |
| United Kingdom | 14808 | 5.29% |
| Poland | 12812 | 4.57% |
| France | 12479 | 4.45% |
| Netherlands | 7903 | 2.82% |
| Czechia | 7476 | 2.67% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Jumpseller - Health & Beauty
Custom - Vehicles & Parts
Custom - Health & Beauty
Loja Integrada - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 579.5k | 100.00% |
| Emails | 372.6k | 64.29% |
| Phones | 253.6k | 43.76% |
| Ecommerce platform | 564.7k | 97.45% |
| Couriers | 107.8k | 18.60% |
| Payment Providers | 116.6k | 20.12% |
| Categories | 363.0k | 62.64% |
| Social Media | 355.3k | 61.32% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PWA e-commerce landscape:
Analyze 378.3k verified e-commerce stores on PWA - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PWA e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PWA e-commerce intelligence?
-
We track 378.3k verified PWA e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 29.5% among stores with at least one detectable social profile (190,026 stores) , followed by Facebook (28.7%) and YouTube (12.0%) .
Base: 355,325 stores with any detectable social profile (61.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
190,026 stores
184,476 stores
76,910 stores
39,286 stores
38,706 stores
36,520 stores
29,954 stores
28,776 stores
14,712 stores
4,107 stores
Visual Distribution
190,026 stores
184,476 stores
76,910 stores
39,286 stores
38,706 stores
36,520 stores
29,954 stores
28,776 stores
14,712 stores
4,107 stores