Pure CSS Technology Adoption in E-commerce
Discover 2.4k verified e-commerce stores using Pure CSS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5k domains. 2.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.4k verified active stores out of 5k detected · 48.8% verification rate
E-commerce Platforms Distribution
Custom stores with 46.5% of stores with physical delivery (1,136 stores) , followed by ePages (20.1%) and WooCommerce (12.9%) .
Base: 2,441 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,136 stores
490 stores
315 stores
186 stores
60 stores
57 stores
43 stores
31 stores
23 stores
17 stores
Visual Distribution
1,136 stores
490 stores
315 stores
186 stores
60 stores
57 stores
43 stores
31 stores
23 stores
17 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1136 | 46.54% |
| ePages | 490 | 20.07% |
| WooCommerce | 315 | 12.90% |
| Magento | 186 | 7.62% |
| Shopify | 60 | 2.46% |
| 1C-Bitrix | 57 | 2.34% |
| PrestaShop | 43 | 1.76% |
| REC | 31 | 1.27% |
| MyCashFlow | 23 | 0.94% |
| SAP Commerce Cloud | 17 | 0.70% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 22.7% share of detected Pure CSS e-commerce signals (1,136) , with ePages at 10.2% and WooCommerce at 49.1% (June 2026) .
Base: 5,006 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,136 websites
509 websites
2,458 websites
209 websites
68 websites
94 websites
44 websites
83 websites
25 websites
29 websites
Visual Distribution
1,136 websites
509 websites
2,458 websites
209 websites
68 websites
94 websites
44 websites
83 websites
25 websites
29 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1136 | 22.69% |
| ePages | 509 | 10.17% |
| WooCommerce | 2458 | 49.10% |
| Magento | 209 | 4.17% |
| Shopify | 68 | 1.36% |
| 1C-Bitrix | 94 | 1.88% |
| PrestaShop | 44 | 0.88% |
| REC | 83 | 1.66% |
| MyCashFlow | 25 | 0.50% |
| SAP Commerce Cloud | 29 | 0.58% |
Categories Distribution
Tools & Hardware stores with 15.0% of all stores (367 stores) , followed by Home & Garden (12.7%) and Food & Beverages (8.0%) .
Base: 2,441 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
367 stores
311 stores
196 stores
195 stores
160 stores
158 stores
138 stores
133 stores
127 stores
117 stores
Visual Distribution
367 stores
311 stores
196 stores
195 stores
160 stores
158 stores
138 stores
133 stores
127 stores
117 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 367 | 15.03% |
| Home & Garden | 311 | 12.74% |
| Food & Beverages | 196 | 8.03% |
| Health & Beauty | 195 | 7.99% |
| Furniture & Home Decor | 160 | 6.55% |
| Sporting Goods & Outdoor Gear | 158 | 6.47% |
| Clothing & Accessories | 138 | 5.65% |
| Toys & Games | 133 | 5.45% |
| Electronics & Technology | 127 | 5.20% |
| Business & Industrial | 117 | 4.79% |
Payment Providers Distribution
PayPal accounts for 39.7% of displayed detection occurrences (462 occurrences) , followed by Klarna (14.8%) and MasterCard (11.1%) .
Base: 1,165 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
462 occurrences
172 occurrences
129 occurrences
87 occurrences
71 occurrences
55 occurrences
48 occurrences
48 occurrences
47 occurrences
46 occurrences
Visual Distribution
462 occurrences
172 occurrences
129 occurrences
87 occurrences
71 occurrences
55 occurrences
48 occurrences
48 occurrences
47 occurrences
46 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 462 | 39.66% |
| Klarna | 172 | 14.76% |
| MasterCard | 129 | 11.07% |
| VISA | 87 | 7.47% |
| American Express | 71 | 6.09% |
| Apple Pay | 55 | 4.72% |
| SEPA | 48 | 4.12% |
| Stripe Connect | 48 | 4.12% |
| Bancontact | 47 | 4.03% |
| Amazon Pay | 46 | 3.95% |
Shipping Carriers Distribution
DHL accounts for 35.9% of displayed detection occurrences (273 occurrences) , followed by DPD (13.9%) and UPS (11.2%) .
Base: 760 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
273 occurrences
106 occurrences
85 occurrences
60 occurrences
55 occurrences
51 occurrences
35 occurrences
35 occurrences
31 occurrences
29 occurrences
Visual Distribution
273 occurrences
106 occurrences
85 occurrences
60 occurrences
55 occurrences
51 occurrences
35 occurrences
35 occurrences
31 occurrences
29 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 273 | 35.92% |
| DPD | 106 | 13.95% |
| UPS | 85 | 11.18% |
| GLS | 60 | 7.89% |
| Deutsche Post | 55 | 7.24% |
| Hermes | 51 | 6.71% |
| Royal Mail | 35 | 4.61% |
| FedEx | 35 | 4.61% |
| PostNL | 31 | 4.08% |
| СДЭК | 29 | 3.82% |
Store Launch Timeline
Over the past 12 months, 186 new stores were launched in Pure CSS , with the highest activity in 2026-05 (8 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8 stores launched
10 stores launched
17 stores launched
9 stores launched
12 stores launched
11 stores launched
13 stores launched
22 stores launched
40 stores launched
13 stores launched
18 stores launched
13 stores launched
Monthly Trend
4.3% of last 12 months
5.4% of last 12 months
9.1% of last 12 months
4.8% of last 12 months
6.5% of last 12 months
5.9% of last 12 months
7.0% of last 12 months
11.8% of last 12 months
21.5% of last 12 months
7.0% of last 12 months
9.7% of last 12 months
7.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 8 | 4.30% |
| 2026-04 | 10 | 5.38% |
| 2026-03 | 17 | 9.14% |
| 2026-02 | 9 | 4.84% |
| 2026-01 | 12 | 6.45% |
| 2025-12 | 11 | 5.91% |
| 2025-11 | 13 | 6.99% |
| 2025-10 | 22 | 11.83% |
| 2025-09 | 40 | 21.51% |
| 2025-08 | 13 | 6.99% |
| 2025-07 | 18 | 9.68% |
| 2025-06 | 13 | 6.99% |
Active Stores by Launch Year
Currently, 2,419 active stores in Pure CSS are tracked in our database , with the most stores launched in 2026 (57 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
57 active stores
211 active stores
152 active stores
127 active stores
117 active stores
232 active stores
184 active stores
105 active stores
202 active stores
166 active stores
73 active stores
59 active stores
67 active stores
76 active stores
57 active stores
Distribution by Launch Year
2.4% of tracked active stores
8.7% of tracked active stores
6.3% of tracked active stores
5.3% of tracked active stores
4.8% of tracked active stores
9.6% of tracked active stores
7.6% of tracked active stores
4.3% of tracked active stores
8.4% of tracked active stores
6.9% of tracked active stores
3.0% of tracked active stores
2.4% of tracked active stores
2.8% of tracked active stores
3.1% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 57 | 2.36% |
| 2025 | 211 | 8.72% |
| 2024 | 152 | 6.28% |
| 2023 | 127 | 5.25% |
| 2022 | 117 | 4.84% |
| 2021 | 232 | 9.59% |
| 2020 | 184 | 7.61% |
| 2019 | 105 | 4.34% |
| 2018 | 202 | 8.35% |
| 2017 | 166 | 6.86% |
| 2016 | 73 | 3.02% |
| 2015 | 59 | 2.44% |
| 2014 | 67 | 2.77% |
| 2013 | 76 | 3.14% |
| 2012 | 57 | 2.36% |
Geographic Distribution
Germany stores with 17.2% (420 active verified stores) , followed by Russia (12.7%) and United States (10.8%) .
Base: 2,441 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
420 active verified stores
309 active verified stores
263 active verified stores
196 active verified stores
178 active verified stores
139 active verified stores
55 active verified stores
51 active verified stores
46 active verified stores
44 active verified stores
Visual Distribution
420 active verified stores
309 active verified stores
263 active verified stores
196 active verified stores
178 active verified stores
139 active verified stores
55 active verified stores
51 active verified stores
46 active verified stores
44 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 420 | 17.21% |
| Russia | 309 | 12.66% |
| United States | 263 | 10.77% |
| Hong Kong | 196 | 8.03% |
| Netherlands | 178 | 7.29% |
| United Kingdom | 139 | 5.69% |
| France | 55 | 2.25% |
| Spain | 51 | 2.09% |
| Lithuania | 46 | 1.88% |
| Italy | 44 | 1.80% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
osCommerce - Office Supplies
xtCommerce - Home & Garden
Custom
Magento - Food & Beverages
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
ePages - Toys & Games
Custom - Books & Media
Custom - Health & Beauty
Custom - Arts & Entertainment
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5k | 100.00% |
| Emails | 3k | 60.75% |
| Phones | 2.2k | 44.21% |
| Ecommerce platform | 4.9k | 98.66% |
| Couriers | 705 | 14.08% |
| Payment Providers | 1k | 20.52% |
| Categories | 2.4k | 47.24% |
| Social Media | 3.1k | 62.03% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pure CSS e-commerce landscape:
Analyze 2.4k verified e-commerce stores on Pure CSS - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Pure CSS e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Pure CSS e-commerce intelligence?
-
We track 2.4k verified Pure CSS e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.5% of displayed detection occurrences (1,294 occurrences) , followed by Instagram (23.7%) and YouTube (16.4%) .
Base: 4,245 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,294 occurrences
1,007 occurrences
697 occurrences
396 occurrences
267 occurrences
198 occurrences
163 occurrences
161 occurrences
53 occurrences
9 occurrences
Visual Distribution
1,294 occurrences
1,007 occurrences
697 occurrences
396 occurrences
267 occurrences
198 occurrences
163 occurrences
161 occurrences
53 occurrences
9 occurrences