prettyPhoto Technology Adoption in E-commerce
Discover 38k verified e-commerce stores using prettyPhoto. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 102.8k domains. 38k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
38k verified active stores out of 102.8k detected · 37.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 61.4% of stores with physical delivery (23,353 stores) , followed by Custom (24.8%) and PrestaShop (5.7%) .
Base: 38,009 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
23,353 stores
9,430 stores
2,168 stores
880 stores
406 stores
319 stores
249 stores
161 stores
118 stores
76 stores
Visual Distribution
23,353 stores
9,430 stores
2,168 stores
880 stores
406 stores
319 stores
249 stores
161 stores
118 stores
76 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 23353 | 61.44% |
| Custom | 9430 | 24.81% |
| PrestaShop | 2168 | 5.70% |
| Shopify | 880 | 2.32% |
| Magento | 406 | 1.07% |
| VTEX | 319 | 0.84% |
| VirtueMart | 249 | 0.66% |
| 1C-Bitrix | 161 | 0.42% |
| JoomShopping | 118 | 0.31% |
| Shopify, Haravan | 76 | 0.20% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 81.1% share of detected prettyPhoto e-commerce signals (83,364) , with Custom at 9.2% and PrestaShop at 2.2% (June 2026) .
Base: 102,750 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
83,364 websites
9,430 websites
2,285 websites
1,009 websites
2,334 websites
333 websites
566 websites
750 websites
162 websites
88 websites
Visual Distribution
83,364 websites
9,430 websites
2,285 websites
1,009 websites
2,334 websites
333 websites
566 websites
750 websites
162 websites
88 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 83364 | 81.13% |
| Custom | 9430 | 9.18% |
| PrestaShop | 2285 | 2.22% |
| Shopify | 1009 | 0.98% |
| Magento | 2334 | 2.27% |
| VTEX | 333 | 0.32% |
| VirtueMart | 566 | 0.55% |
| 1C-Bitrix | 750 | 0.73% |
| JoomShopping | 162 | 0.16% |
| Shopify, Haravan | 88 | 0.09% |
Categories Distribution
Food & Beverages stores with 13.9% of all stores (5,266 stores) , followed by Health & Beauty (12.2%) and Clothing & Accessories (11.6%) .
Base: 38,009 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,266 stores
4,630 stores
4,417 stores
2,430 stores
2,177 stores
2,122 stores
2,060 stores
1,943 stores
1,706 stores
1,296 stores
Visual Distribution
5,266 stores
4,630 stores
4,417 stores
2,430 stores
2,177 stores
2,122 stores
2,060 stores
1,943 stores
1,706 stores
1,296 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 5266 | 13.85% |
| Health & Beauty | 4630 | 12.18% |
| Clothing & Accessories | 4417 | 11.62% |
| Home & Garden | 2430 | 6.39% |
| Tools & Hardware | 2177 | 5.73% |
| Business & Industrial | 2122 | 5.58% |
| Sporting Goods & Outdoor Gear | 2060 | 5.42% |
| Arts & Entertainment | 1943 | 5.11% |
| Electronics & Technology | 1706 | 4.49% |
| Gifts & Special Occasions | 1296 | 3.41% |
Payment Providers Distribution
PayPal accounts for 33.8% of displayed detection occurrences (4,115 occurrences) , followed by MasterCard (17.9%) and American Express (11.8%) .
Base: 12,157 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,115 occurrences
2,180 occurrences
1,434 occurrences
1,302 occurrences
1,136 occurrences
567 occurrences
428 occurrences
400 occurrences
338 occurrences
257 occurrences
Visual Distribution
4,115 occurrences
2,180 occurrences
1,434 occurrences
1,302 occurrences
1,136 occurrences
567 occurrences
428 occurrences
400 occurrences
338 occurrences
257 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4115 | 33.85% |
| MasterCard | 2180 | 17.93% |
| American Express | 1434 | 11.80% |
| Stripe Connect | 1302 | 10.71% |
| VISA | 1136 | 9.34% |
| Klarna | 567 | 4.66% |
| Apple Pay | 428 | 3.52% |
| JCB | 400 | 3.29% |
| Google Pay | 338 | 2.78% |
| Bolt | 257 | 2.11% |
Shipping Carriers Distribution
UPS accounts for 22.0% of displayed detection occurrences (1,707 occurrences) , followed by DHL (20.2%) and DPD (10.5%) .
Base: 7,758 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,707 occurrences
1,569 occurrences
814 occurrences
784 occurrences
702 occurrences
677 occurrences
433 occurrences
398 occurrences
370 occurrences
304 occurrences
Visual Distribution
1,707 occurrences
1,569 occurrences
814 occurrences
784 occurrences
702 occurrences
677 occurrences
433 occurrences
398 occurrences
370 occurrences
304 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1707 | 22.00% |
| DHL | 1569 | 20.22% |
| DPD | 814 | 10.49% |
| GLS | 784 | 10.11% |
| FedEx | 702 | 9.05% |
| USPS | 677 | 8.73% |
| TNT | 433 | 5.58% |
| Royal Mail | 398 | 5.13% |
| Почта России | 370 | 4.77% |
| Correios | 304 | 3.92% |
Store Launch Timeline
Over the past 12 months, 2,777 new stores were launched in prettyPhoto , with the highest activity in 2026-05 (196 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
196 stores launched
482 stores launched
188 stores launched
171 stores launched
238 stores launched
210 stores launched
228 stores launched
225 stores launched
255 stores launched
241 stores launched
230 stores launched
113 stores launched
Monthly Trend
7.1% of last 12 months
17.4% of last 12 months
6.8% of last 12 months
6.2% of last 12 months
8.6% of last 12 months
7.6% of last 12 months
8.2% of last 12 months
8.1% of last 12 months
9.2% of last 12 months
8.7% of last 12 months
8.3% of last 12 months
4.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 196 | 7.06% |
| 2026-04 | 482 | 17.36% |
| 2026-03 | 188 | 6.77% |
| 2026-02 | 171 | 6.16% |
| 2026-01 | 238 | 8.57% |
| 2025-12 | 210 | 7.56% |
| 2025-11 | 228 | 8.21% |
| 2025-10 | 225 | 8.10% |
| 2025-09 | 255 | 9.18% |
| 2025-08 | 241 | 8.68% |
| 2025-07 | 230 | 8.28% |
| 2025-06 | 113 | 4.07% |
Active Stores by Launch Year
Currently, 37,536 active stores in prettyPhoto are tracked in our database , with the most stores launched in 2026 (1,292 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,292 active stores
2,586 active stores
2,707 active stores
2,119 active stores
1,961 active stores
2,778 active stores
3,078 active stores
2,399 active stores
2,560 active stores
2,196 active stores
1,567 active stores
1,282 active stores
1,312 active stores
1,646 active stores
1,017 active stores
Distribution by Launch Year
3.4% of tracked active stores
6.9% of tracked active stores
7.2% of tracked active stores
5.6% of tracked active stores
5.2% of tracked active stores
7.4% of tracked active stores
8.2% of tracked active stores
6.4% of tracked active stores
6.8% of tracked active stores
5.9% of tracked active stores
4.2% of tracked active stores
3.4% of tracked active stores
3.5% of tracked active stores
4.4% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1292 | 3.44% |
| 2025 | 2586 | 6.89% |
| 2024 | 2707 | 7.21% |
| 2023 | 2119 | 5.65% |
| 2022 | 1961 | 5.22% |
| 2021 | 2778 | 7.40% |
| 2020 | 3078 | 8.20% |
| 2019 | 2399 | 6.39% |
| 2018 | 2560 | 6.82% |
| 2017 | 2196 | 5.85% |
| 2016 | 1567 | 4.17% |
| 2015 | 1282 | 3.42% |
| 2014 | 1312 | 3.50% |
| 2013 | 1646 | 4.39% |
| 2012 | 1017 | 2.71% |
Geographic Distribution
United States stores with 11.5% (4,366 active verified stores) , followed by Italy (8.1%) and Russia (5.5%) .
Base: 38,009 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
4,366 active verified stores
3,069 active verified stores
2,098 active verified stores
1,935 active verified stores
1,658 active verified stores
1,552 active verified stores
1,537 active verified stores
1,277 active verified stores
1,229 active verified stores
1,190 active verified stores
Visual Distribution
4,366 active verified stores
3,069 active verified stores
2,098 active verified stores
1,935 active verified stores
1,658 active verified stores
1,552 active verified stores
1,537 active verified stores
1,277 active verified stores
1,229 active verified stores
1,190 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4366 | 11.49% |
| Italy | 3069 | 8.07% |
| Russia | 2098 | 5.52% |
| Japan | 1935 | 5.09% |
| Vietnam | 1658 | 4.36% |
| United Kingdom | 1552 | 4.08% |
| Spain | 1537 | 4.04% |
| France | 1277 | 3.36% |
| Germany | 1229 | 3.23% |
| Mexico | 1190 | 3.13% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
VTEX - Health & Beauty
VTEX - Health & Beauty
WooCommerce
PrestaShop - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Arts & Entertainment
WooCommerce
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 102.8k | 100.00% |
| Emails | 68.5k | 66.66% |
| Phones | 53.3k | 51.91% |
| Ecommerce platform | 102.3k | 99.53% |
| Couriers | 11.2k | 10.90% |
| Payment Providers | 13.8k | 13.40% |
| Categories | 37.7k | 36.68% |
| Social Media | 68.8k | 66.97% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the prettyPhoto e-commerce landscape:
Analyze 38k verified e-commerce stores on prettyPhoto - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across prettyPhoto e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the prettyPhoto e-commerce intelligence?
-
We track 38k verified prettyPhoto e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.1% of displayed detection occurrences (21,060 occurrences) , followed by Instagram (26.9%) and Twitter (10.4%) .
Base: 63,594 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
21,060 occurrences
17,130 occurrences
6,616 occurrences
6,530 occurrences
3,203 occurrences
2,983 occurrences
2,660 occurrences
1,710 occurrences
1,101 occurrences
601 occurrences
Visual Distribution
21,060 occurrences
17,130 occurrences
6,616 occurrences
6,530 occurrences
3,203 occurrences
2,983 occurrences
2,660 occurrences
1,710 occurrences
1,101 occurrences
601 occurrences