prettyPhoto Technology Adoption in E-commerce
Discover 42.9k verified e-commerce stores using prettyPhoto. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 113.5k domains. 42.9k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
42.9k verified active stores out of 113.5k detected · 37.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 62.4% of stores with physical delivery (26,388 stores) , followed by Custom (24.9%) and PrestaShop (5.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
26,388 stores
10,535 stores
2,427 stores
1,024 stores
435 stores
372 stores
263 stores
253 stores
178 stores
80 stores
Visual Distribution
26,388 stores
10,535 stores
2,427 stores
1,024 stores
435 stores
372 stores
263 stores
253 stores
178 stores
80 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 26388 | 62.41% |
| Custom | 10535 | 24.92% |
| PrestaShop | 2427 | 5.74% |
| Shopify | 1024 | 2.42% |
| Magento | 435 | 1.03% |
| VTEX | 372 | 0.88% |
| 1C-Bitrix | 263 | 0.62% |
| VirtueMart | 253 | 0.60% |
| JoomShopping | 178 | 0.42% |
| Haravan, Shopify | 80 | 0.19% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 82.4% share of all prettyPhoto e-commerce stores (90,516) , with Custom at 9.6% and PrestaShop at 2.3% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
90,516 stores
10,535 stores
2,558 stores
1,163 stores
2,463 stores
388 stores
868 stores
588 stores
224 stores
92 stores
Visual Distribution
90,516 stores
10,535 stores
2,558 stores
1,163 stores
2,463 stores
388 stores
868 stores
588 stores
224 stores
92 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 90516 | 82.43% |
| Custom | 10535 | 9.59% |
| PrestaShop | 2558 | 2.33% |
| Shopify | 1163 | 1.06% |
| Magento | 2463 | 2.24% |
| VTEX | 388 | 0.35% |
| 1C-Bitrix | 868 | 0.79% |
| VirtueMart | 588 | 0.54% |
| JoomShopping | 224 | 0.20% |
| Haravan, Shopify | 92 | 0.08% |
Categories Distribution
Food & Beverages stores with 15.4% of all stores (5,800 stores) , followed by Health & Beauty (13.7%) and Clothing & Accessories (12.9%) .
Base: 37,706 AI-verified stores with physical delivery and detected product categories (87.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,800 stores
5,184 stores
4,873 stores
2,653 stores
2,486 stores
2,303 stores
2,217 stores
2,077 stores
1,881 stores
1,729 stores
Visual Distribution
5,800 stores
5,184 stores
4,873 stores
2,653 stores
2,486 stores
2,303 stores
2,217 stores
2,077 stores
1,881 stores
1,729 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 5800 | 15.38% |
| Health & Beauty | 5184 | 13.75% |
| Clothing & Accessories | 4873 | 12.92% |
| Home & Garden | 2653 | 7.04% |
| Tools & Hardware | 2486 | 6.59% |
| Business & Industrial | 2303 | 6.11% |
| Sporting Goods & Outdoor Gear | 2217 | 5.88% |
| Arts & Entertainment | 2077 | 5.51% |
| Electronics & Technology | 1881 | 4.99% |
| Office Supplies | 1729 | 4.59% |
Payment Providers Distribution
PayPal stores with 30.8% among AI-verified physical stores (4,284 stores) , followed by MasterCard (16.5%) and American Express (10.8%) .
Base: 14,637 AI-verified physical stores with detectable payment providers (12.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,284 stores
2,292 stores
1,507 stores
1,346 stores
1,261 stores
656 stores
469 stores
443 stores
359 stores
281 stores
Visual Distribution
4,284 stores
2,292 stores
1,507 stores
1,346 stores
1,261 stores
656 stores
469 stores
443 stores
359 stores
281 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 4284 | 30.77% |
| MasterCard | 2292 | 16.46% |
| American Express | 1507 | 10.83% |
| Stripe Connect | 1346 | 9.67% |
| VISA | 1261 | 9.06% |
| Klarna | 656 | 4.71% |
| JCB | 469 | 3.37% |
| Apple Pay | 443 | 3.18% |
| Google Pay | 359 | 2.58% |
| Bolt | 281 | 2.02% |
Shipping Carriers Distribution
UPS stores with 17.3% among AI-verified physical stores (1,865 stores) , followed by DHL (15.2%) and Giaohangnhanh (13.0%) .
Base: 13,104 AI-verified physical stores with detectable shipping carriers (11.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,865 stores
1,644 stores
1,407 stores
871 stores
816 stores
744 stores
733 stores
450 stores
444 stores
380 stores
Visual Distribution
1,865 stores
1,644 stores
1,407 stores
871 stores
816 stores
744 stores
733 stores
450 stores
444 stores
380 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1865 | 17.29% |
| DHL | 1644 | 15.24% |
| Giaohangnhanh | 1407 | 13.04% |
| DPD | 871 | 8.07% |
| GLS | 816 | 7.56% |
| USPS | 744 | 6.90% |
| FedEx | 733 | 6.79% |
| TNT | 450 | 4.17% |
| Royal Mail | 444 | 4.12% |
| Почта России | 380 | 3.52% |
Store Launch Timeline
Over the past 12 months, 4,658 new stores were launched in prettyPhoto , with the highest activity in 2026-04 (890 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
890 stores launched
901 stores launched
460 stores launched
288 stores launched
245 stores launched
270 stores launched
373 stores launched
300 stores launched
279 stores launched
265 stores launched
254 stores launched
133 stores launched
Monthly Trend
19.1% of last 12 months
19.3% of last 12 months
9.9% of last 12 months
6.2% of last 12 months
5.3% of last 12 months
5.8% of last 12 months
8.0% of last 12 months
6.4% of last 12 months
6.0% of last 12 months
5.7% of last 12 months
5.5% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 890 | 19.11% |
| 2026-03 | 901 | 19.34% |
| 2026-02 | 460 | 9.88% |
| 2026-01 | 288 | 6.18% |
| 2025-12 | 245 | 5.26% |
| 2025-11 | 270 | 5.80% |
| 2025-10 | 373 | 8.01% |
| 2025-09 | 300 | 6.44% |
| 2025-08 | 279 | 5.99% |
| 2025-07 | 265 | 5.69% |
| 2025-06 | 254 | 5.45% |
| 2025-05 | 133 | 2.86% |
Active Stores by Launch Year
Currently, 42,385 active stores in prettyPhoto are tracked in our database , with the most stores launched in 2026 (2,564 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,564 active stores
3,183 active stores
2,979 active stores
2,437 active stores
2,130 active stores
2,986 active stores
3,373 active stores
2,584 active stores
2,730 active stores
2,400 active stores
1,723 active stores
1,365 active stores
1,414 active stores
1,775 active stores
1,102 active stores
Distribution by Launch Year
6.0% of tracked active stores
7.5% of tracked active stores
7.0% of tracked active stores
5.7% of tracked active stores
5.0% of tracked active stores
7.0% of tracked active stores
8.0% of tracked active stores
6.1% of tracked active stores
6.4% of tracked active stores
5.7% of tracked active stores
4.1% of tracked active stores
3.2% of tracked active stores
3.3% of tracked active stores
4.2% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2564 | 6.05% |
| 2025 | 3183 | 7.51% |
| 2024 | 2979 | 7.03% |
| 2023 | 2437 | 5.75% |
| 2022 | 2130 | 5.03% |
| 2021 | 2986 | 7.04% |
| 2020 | 3373 | 7.96% |
| 2019 | 2584 | 6.10% |
| 2018 | 2730 | 6.44% |
| 2017 | 2400 | 5.66% |
| 2016 | 1723 | 4.07% |
| 2015 | 1365 | 3.22% |
| 2014 | 1414 | 3.34% |
| 2013 | 1775 | 4.19% |
| 2012 | 1102 | 2.60% |
Geographic Distribution
United States stores with 15.4% (4,835 AI-verified stores) , followed by Italy (10.3%) and Vietnam (9.5%) .
Base: 31,481 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4,835 AI-verified stores
3,228 AI-verified stores
2,994 AI-verified stores
2,482 AI-verified stores
2,330 AI-verified stores
1,670 AI-verified stores
1,634 AI-verified stores
1,423 AI-verified stores
1,338 AI-verified stores
1,329 AI-verified stores
Visual Distribution
4,835 AI-verified stores
3,228 AI-verified stores
2,994 AI-verified stores
2,482 AI-verified stores
2,330 AI-verified stores
1,670 AI-verified stores
1,634 AI-verified stores
1,423 AI-verified stores
1,338 AI-verified stores
1,329 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4835 | 15.36% |
| Italy | 3228 | 10.25% |
| Vietnam | 2994 | 9.51% |
| Russia | 2482 | 7.88% |
| Japan | 2330 | 7.40% |
| United Kingdom | 1670 | 5.30% |
| Spain | 1634 | 5.19% |
| Mexico | 1423 | 4.52% |
| France | 1338 | 4.25% |
| India | 1329 | 4.22% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
VTEX - Health & Beauty
VTEX - Health & Beauty
VTEX - Clothing & Accessories
WooCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
WooCommerce - Toys & Games
PrestaShop - Toys & Games
PrestaShop
PrestaShop
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 113.5k | 100.00% |
| Emails | 76.3k | 67.25% |
| Phones | 58.2k | 51.25% |
| Ecommerce platform | 113.0k | 99.51% |
| Couriers | 13.1k | 11.54% |
| Payment Providers | 14.6k | 12.89% |
| Categories | 42.5k | 37.43% |
| Social Media | 74.8k | 65.91% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the prettyPhoto e-commerce landscape:
Analyze 42.9k verified e-commerce stores on prettyPhoto - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across prettyPhoto e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the prettyPhoto e-commerce intelligence?
-
We track 42.9k verified prettyPhoto e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 32.7% among stores with at least one detectable social profile (22,691 stores) , followed by Instagram (26.6%) and Twitter (10.6%) .
Base: 74,824 stores with any detectable social profile (65.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
22,691 stores
18,488 stores
7,348 stores
7,108 stores
3,441 stores
3,394 stores
3,148 stores
1,768 stores
1,317 stores
712 stores
Visual Distribution
22,691 stores
18,488 stores
7,348 stores
7,108 stores
3,441 stores
3,394 stores
3,148 stores
1,768 stores
1,317 stores
712 stores