prettyPhoto Technology Adoption in E-commerce

Discover 44.1k verified e-commerce stores using prettyPhoto. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 118.2k domains. 44.1k verified as active stores with physical delivery.

· · Next full refresh: May 2026

44.1k verified active stores out of 118.2k detected · 37.4% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 61.6% of stores with physical delivery (26,777 stores) , followed by Custom (26.0%) and PrestaShop (5.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

26,777 stores

Custom 26.0%

11,277 stores

2,468 stores

1,073 stores

505 stores

VTEX 0.9%

383 stores

266 stores

176 stores

113 stores

84 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in prettyPhoto
Platform Stores with Physical Delivery Percentage
WooCommerce 26777 61.62%
Custom 11277 25.95%
PrestaShop 2468 5.68%
Shopify 1073 2.47%
Magento 505 1.16%
VTEX 383 0.88%
VirtueMart 266 0.61%
JoomShopping 176 0.41%
1C-Bitrix 113 0.26%
Haravan, Shopify 84 0.19%
Shopify, Haravan 69 0.16%
ShopWired 69 0.16%
BigCommerce 68 0.16%
Loveitop 66 0.15%
osCommerce 58 0.13%

Categories Distribution

Food & Beverages leads with 15.8% of all stores (6,120 stores) , followed by Health & Beauty (14.0%) and Clothing & Accessories (13.1%) .

Base: 38,669 AI-verified stores with physical delivery and detected product categories (87.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 15.8%

6,120 stores

Health & Beauty 14.0%

5,395 stores

Clothing & Accessories 13.1%

5,070 stores

Home & Garden 7.2%

2,783 stores

Tools & Hardware 6.2%

2,416 stores

Business & Industrial 6.2%

2,389 stores

Sporting Goods & Outdoor Gear 5.9%

2,274 stores

Arts & Entertainment 5.5%

2,135 stores

Electronics & Technology 4.8%

1,842 stores

Office Supplies 4.0%

1,530 stores

Visual Distribution

Distribution of top 10 prettyPhoto store categories (April 2026)
Distribution of categories in prettyPhoto e-commerce stores
Category Number of Stores Percentage
Food & Beverages 6120 15.83%
Health & Beauty 5395 13.95%
Clothing & Accessories 5070 13.11%
Home & Garden 2783 7.20%
Tools & Hardware 2416 6.25%
Business & Industrial 2389 6.18%
Sporting Goods & Outdoor Gear 2274 5.88%
Arts & Entertainment 2135 5.52%
Electronics & Technology 1842 4.76%
Office Supplies 1530 3.96%
Gifts & Special Occasions 1452 3.75%
Vehicles & Parts 1430 3.70%
Furniture & Home Decor 1375 3.56%
Jewelry & Watches 1241 3.21%
Toys & Games 1217 3.15%

Payment Providers Distribution

PayPal leads with 30.6% among AI-verified physical stores (4,363 stores) , followed by MasterCard (16.7%) and American Express (10.9%) .

Base: 14,978 AI-verified physical stores with detectable payment providers (12.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.6%

4,363 stores

2,388 stores

1,554 stores

1,359 stores

VISA 9.0%

1,290 stores

690 stores

JCB 3.5%

496 stores

458 stores

365 stores

Bolt 2.0%

288 stores

Visual Distribution

Distribution of top 10 prettyPhoto payment providers (April 2026)
Distribution of payment providers in prettyPhoto e-commerce stores
Payment Provider Store Count Market Share
PayPal 4363 30.55%
MasterCard 2388 16.72%
American Express 1554 10.88%
Stripe Connect 1359 9.52%
VISA 1290 9.03%
Klarna 690 4.83%
JCB 496 3.47%
Apple Pay 458 3.21%
Google Pay 365 2.56%
Bolt 288 2.02%
Boleto 223 1.56%
Przelewy24 221 1.55%
Bancontact 220 1.54%
SEPA 197 1.38%
iDEAL 168 1.18%

Shipping Carriers Distribution

UPS leads with 17.7% among AI-verified physical stores (1,909 stores) , followed by DHL (15.8%) and Giaohangnhanh (11.1%) .

Base: 13,107 AI-verified physical stores with detectable shipping carriers (11.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 17.7%

1,909 stores

DHL 15.8%

1,701 stores

1,194 stores

DPD 8.1%

872 stores

GLS 7.7%

836 stores

FedEx 6.8%

733 stores

USPS 6.8%

731 stores

490 stores

TNT 4.4%

470 stores

Visual Distribution

Distribution of top 10 prettyPhoto shipping carriers (April 2026)
Distribution of shipping carriers in prettyPhoto e-commerce stores
Shipping Carrier Store Count Market Share
UPS 1909 17.68%
DHL 1701 15.75%
Giaohangnhanh 1194 11.06%
DPD 872 8.08%
GLS 836 7.74%
FedEx 733 6.79%
USPS 731 6.77%
Royal Mail 490 4.54%
TNT 470 4.35%
Почта России 400 3.70%
Correios 322 2.98%
СДЭК 312 2.89%
Colissimo 294 2.72%
PostNL 280 2.59%
Correos 254 2.35%

Store Launch Timeline

Over the past 12 months, 4,250 new stores were launched in prettyPhoto , with the highest activity in 2026-03 (922 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 21.7%

922 stores launched

2026-02 11.3%

482 stores launched

2026-01 7.1%

302 stores launched

2025-12 6.0%

255 stores launched

2025-11 6.6%

281 stores launched

2025-10 9.2%

392 stores launched

2025-09 7.4%

313 stores launched

2025-08 7.1%

301 stores launched

2025-07 6.4%

274 stores launched

2025-06 6.3%

266 stores launched

2025-05 7.1%

302 stores launched

2025-04 3.8%

160 stores launched

Monthly Trend

Monthly store launches in prettyPhoto (April 2026)
Monthly store launches in prettyPhoto over the past 12 months
Month Stores Launched Percentage
2026-03 922 21.69%
2026-02 482 11.34%
2026-01 302 7.11%
2025-12 255 6.00%
2025-11 281 6.61%
2025-10 392 9.22%
2025-09 313 7.36%
2025-08 301 7.08%
2025-07 274 6.45%
2025-06 266 6.26%
2025-05 302 7.11%
2025-04 160 3.76%

Active Stores by Launch Year

Currently, 43,506 active stores in prettyPhoto are tracked in our database , with the most stores launched in 2026 (2,055 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 4.7%

2,055 active stores

2025 7.8%

3,392 active stores

2024 7.5%

3,250 active stores

2023 5.5%

2,403 active stores

2022 5.1%

2,199 active stores

2021 7.2%

3,127 active stores

2020 8.0%

3,491 active stores

2019 6.1%

2,660 active stores

2018 6.6%

2,863 active stores

2017 5.7%

2,460 active stores

2016 4.0%

1,757 active stores

2015 3.2%

1,405 active stores

2014 3.4%

1,466 active stores

2013 4.2%

1,835 active stores

2012 2.7%

1,170 active stores

Distribution by Launch Year

Active stores in prettyPhoto by original launch year (April 2026)
Active stores in prettyPhoto by launch year
Launch Year Active Stores Percentage
2026 2055 4.72%
2025 3392 7.80%
2024 3250 7.47%
2023 2403 5.52%
2022 2199 5.05%
2021 3127 7.19%
2020 3491 8.02%
2019 2660 6.11%
2018 2863 6.58%
2017 2460 5.65%
2016 1757 4.04%
2015 1405 3.23%
2014 1466 3.37%
2013 1835 4.22%
2012 1170 2.69%
2011 1066 2.45%
2010 931 2.14%
2009 925 2.13%
2008 746 1.71%
2007 723 1.66%
2006 494 1.14%
2005 446 1.03%
2004 504 1.16%
2003 404 0.93%
2002 405 0.93%
2001 464 1.07%
2000 341 0.78%
1999 265 0.61%
1998 127 0.29%
1997 84 0.19%
1996 40 0.09%
1995 8 0.02%

Social Media Usage

Facebook leads with 32.6% among stores with at least one detectable social profile (23,440 stores) , followed by Instagram (26.6%) and Twitter (10.7%) .

Base: 77,022 stores with any detectable social profile (65.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.6%

23,440 stores

Instagram 26.6%

19,089 stores

Twitter 10.7%

7,672 stores

YouTube 10.4%

7,442 stores

LinkedIn 5.0%

3,587 stores

Pinterest 4.9%

3,507 stores

WhatsApp 4.5%

3,229 stores

TikTok 2.5%

1,803 stores

X 1.9%

1,335 stores

Vimeo 1.0%

733 stores

Visual Distribution

Distribution of social media platforms in prettyPhoto (April 2026)
Distribution of social media platforms in prettyPhoto e-commerce stores
Social Platform Store Count Market Share
Facebook 23440 32.63%
Instagram 19089 26.57%
Twitter 7672 10.68%
YouTube 7442 10.36%
LinkedIn 3587 4.99%
Pinterest 3507 4.88%
WhatsApp 3229 4.49%
TikTok 1803 2.51%
X 1335 1.86%
Vimeo 733 1.02%

Geographic Distribution

United States leads with 15.8% (5,081 AI-verified stores) , followed by Italy (10.2%) and Vietnam (8.5%) .

Base: 32,170 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

5,081 AI-verified stores

Italy 10.2%

3,282 AI-verified stores

2,738 AI-verified stores

Japan 8.0%

2,566 AI-verified stores

2,514 AI-verified stores

1,771 AI-verified stores

Spain 5.0%

1,610 AI-verified stores

1,426 AI-verified stores

1,394 AI-verified stores

India 4.3%

1,373 AI-verified stores

Visual Distribution

Geographic distribution of stores using prettyPhoto (April 2026)
Geographic distribution of stores using prettyPhoto
Country AI-Verified Store Count Market Share
United States 5081 15.79%
Italy 3282 10.20%
Vietnam 2738 8.51%
Japan 2566 7.98%
Russia 2514 7.81%
United Kingdom 1771 5.51%
Spain 1610 5.00%
Mexico 1426 4.43%
France 1394 4.33%
India 1373 4.27%
Germany 1310 4.07%
Brazil 970 3.02%
Netherlands 968 3.01%
Australia 966 3.00%
Poland 856 2.66%
Canada 790 2.46%
Greece 721 2.24%
Romania 635 1.97%
Czechia 616 1.91%
Turkey 583 1.81%

Data Coverage

Field Rows count Coverage
Website 118.2k 100.00%
Emails 77.9k 65.91%
Phones 43.6k 36.92%
Ecommerce platform 117.6k 99.53%
Couriers 13.1k 11.09%
Payment Providers 15.0k 12.67%
Categories 43.5k 36.83%
Social Media 77.0k 65.18%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the prettyPhoto e-commerce landscape:

Analyze 44.1k verified e-commerce stores on prettyPhoto - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across prettyPhoto e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the prettyPhoto e-commerce intelligence?

We track 44.1k verified prettyPhoto e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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