PHP Technology Adoption in E-commerce
Discover 3.8m verified e-commerce stores using PHP. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.4m domains. 3.8m verified as active stores with physical delivery.
· · Next full refresh: May 2026
3.8m verified active stores out of 7.4m detected · 51.3% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 65.2% of stores with physical delivery (2,374,416 stores) , followed by Custom (18.1%) and PrestaShop (4.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,374,416 stores
658,501 stores
176,960 stores
106,092 stores
90,948 stores
88,300 stores
33,642 stores
31,983 stores
22,210 stores
15,411 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2374416 | 65.22% |
| Custom | 658501 | 18.09% |
| PrestaShop | 176960 | 4.86% |
| 1C-Bitrix | 106092 | 2.91% |
| OpenCart | 90948 | 2.50% |
| Magento | 88300 | 2.43% |
| YouCan | 33642 | 0.92% |
| Shoptet | 31983 | 0.88% |
| Shopware | 22210 | 0.61% |
| VirtueMart | 15411 | 0.42% |
| EC-CUBE | 11460 | 0.31% |
| Ideasoft | 8288 | 0.23% |
| miniShop2 | 7808 | 0.21% |
| Welcart | 7276 | 0.20% |
| Gambio | 7076 | 0.19% |
All Stores Distribution
WooCommerce holds 77.9% share of all PHP e-commerce stores (5,403,173) , with Custom at 9.5% and PrestaShop at 2.8% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,403,173 stores
658,501 stores
195,165 stores
268,374 stores
110,923 stores
122,008 stores
34,576 stores
33,616 stores
24,151 stores
28,792 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5403173 | 77.91% |
| Custom | 658501 | 9.50% |
| PrestaShop | 195165 | 2.81% |
| 1C-Bitrix | 268374 | 3.87% |
| OpenCart | 110923 | 1.60% |
| Magento | 122008 | 1.76% |
| YouCan | 34576 | 0.50% |
| Shoptet | 33616 | 0.48% |
| Shopware | 24151 | 0.35% |
| VirtueMart | 28792 | 0.42% |
| EC-CUBE | 12850 | 0.19% |
| Ideasoft | 9148 | 0.13% |
| miniShop2 | 14328 | 0.21% |
| Welcart | 12042 | 0.17% |
| Gambio | 7445 | 0.11% |
Categories Distribution
Clothing & Accessories leads with 15.1% of all stores (502,642 stores) , followed by Health & Beauty (14.7%) and Food & Beverages (11.5%) .
Base: 3,330,696 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
502,642 stores
490,213 stores
383,058 stores
266,223 stores
232,751 stores
229,591 stores
220,342 stores
170,489 stores
146,008 stores
135,079 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 502642 | 15.09% |
| Health & Beauty | 490213 | 14.72% |
| Food & Beverages | 383058 | 11.50% |
| Home & Garden | 266223 | 7.99% |
| Sporting Goods & Outdoor Gear | 232751 | 6.99% |
| Electronics & Technology | 229591 | 6.89% |
| Tools & Hardware | 220342 | 6.62% |
| Business & Industrial | 170489 | 5.12% |
| Arts & Entertainment | 146008 | 4.38% |
| Gifts & Special Occasions | 135079 | 4.06% |
| Vehicles & Parts | 131153 | 3.94% |
| Toys & Games | 129013 | 3.87% |
| Furniture & Home Decor | 126680 | 3.80% |
| Jewelry & Watches | 114658 | 3.44% |
| Books & Media | 52796 | 1.59% |
Payment Providers Distribution
PayPal leads with 29.8% among AI-verified physical stores (466,340 stores) , followed by MasterCard (17.2%) and Stripe Connect (10.8%) .
Base: 1,279,640 AI-verified physical stores with detectable payment providers (17.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
466,340 stores
269,326 stores
168,987 stores
146,094 stores
108,536 stores
81,179 stores
80,552 stores
58,251 stores
53,827 stores
34,059 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 466340 | 29.82% |
| MasterCard | 269326 | 17.22% |
| Stripe Connect | 168987 | 10.81% |
| American Express | 146094 | 9.34% |
| VISA | 108536 | 6.94% |
| Apple Pay | 81179 | 5.19% |
| Klarna | 80552 | 5.15% |
| Google Pay | 58251 | 3.73% |
| JCB | 53827 | 3.44% |
| Bolt | 34059 | 2.18% |
| Bancontact | 21469 | 1.37% |
| Przelewy24 | 20277 | 1.30% |
| SEPA | 19913 | 1.27% |
| iDEAL | 17459 | 1.12% |
| BitCoin | 17347 | 1.11% |
Shipping Carriers Distribution
UPS leads with 17.3% among AI-verified physical stores (168,917 stores) , followed by DHL (17.2%) and USPS (10.2%) .
Base: 991,825 AI-verified physical stores with detectable shipping carriers (13.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
168,917 stores
168,486 stores
100,116 stores
100,082 stores
83,975 stores
68,656 stores
61,318 stores
55,396 stores
29,471 stores
27,616 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 168917 | 17.26% |
| DHL | 168486 | 17.22% |
| USPS | 100116 | 10.23% |
| DPD | 100082 | 10.23% |
| FedEx | 83975 | 8.58% |
| GLS | 68656 | 7.02% |
| СДЭК | 61318 | 6.27% |
| Почта России | 55396 | 5.66% |
| Colissimo | 29471 | 3.01% |
| Royal Mail | 27616 | 2.82% |
| TNT | 24668 | 2.52% |
| InPost | 24372 | 2.49% |
| PostNL | 22639 | 2.31% |
| Hermes | 21874 | 2.24% |
| Correios | 21103 | 2.16% |
Store Launch Timeline
Over the past 12 months, 888,079 new stores were launched in PHP , with the highest activity in 2026-03 (91,298 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
91,298 stores launched
68,219 stores launched
85,059 stores launched
81,403 stores launched
82,508 stores launched
81,291 stores launched
78,948 stores launched
71,735 stores launched
77,820 stores launched
66,937 stores launched
67,497 stores launched
35,364 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 91298 | 10.28% |
| 2026-02 | 68219 | 7.68% |
| 2026-01 | 85059 | 9.58% |
| 2025-12 | 81403 | 9.17% |
| 2025-11 | 82508 | 9.29% |
| 2025-10 | 81291 | 9.15% |
| 2025-09 | 78948 | 8.89% |
| 2025-08 | 71735 | 8.08% |
| 2025-07 | 77820 | 8.76% |
| 2025-06 | 66937 | 7.54% |
| 2025-05 | 67497 | 7.60% |
| 2025-04 | 35364 | 3.98% |
Active Stores by Launch Year
Currently, 3,791,328 active stores in PHP are tracked in our database , with the most stores launched in 2026 (246,604 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
246,604 active stores
799,734 active stores
392,881 active stores
279,036 active stores
229,491 active stores
247,108 active stores
246,124 active stores
185,455 active stores
178,257 active stores
151,298 active stores
90,163 active stores
75,683 active stores
77,017 active stores
102,823 active stores
64,098 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 246604 | 6.50% |
| 2025 | 799734 | 21.09% |
| 2024 | 392881 | 10.36% |
| 2023 | 279036 | 7.36% |
| 2022 | 229491 | 6.05% |
| 2021 | 247108 | 6.52% |
| 2020 | 246124 | 6.49% |
| 2019 | 185455 | 4.89% |
| 2018 | 178257 | 4.70% |
| 2017 | 151298 | 3.99% |
| 2016 | 90163 | 2.38% |
| 2015 | 75683 | 2.00% |
| 2014 | 77017 | 2.03% |
| 2013 | 102823 | 2.71% |
| 2012 | 64098 | 1.69% |
| 2011 | 61574 | 1.62% |
| 2010 | 54543 | 1.44% |
| 2009 | 49326 | 1.30% |
| 2008 | 39772 | 1.05% |
| 2007 | 36385 | 0.96% |
| 2006 | 25206 | 0.66% |
| 2005 | 21957 | 0.58% |
| 2004 | 26384 | 0.70% |
| 2003 | 22086 | 0.58% |
| 2002 | 19781 | 0.52% |
| 2001 | 24617 | 0.65% |
| 2000 | 17328 | 0.46% |
| 1999 | 12277 | 0.32% |
| 1998 | 7820 | 0.21% |
| 1997 | 3915 | 0.10% |
| 1996 | 2161 | 0.06% |
| 1995 | 424 | 0.01% |
Geographic Distribution
United States leads with 20.5% (512,357 AI-verified stores) , followed by Russia (12.3%) and Germany (6.3%) .
Base: 2,499,089 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
512,357 AI-verified stores
307,027 AI-verified stores
156,958 AI-verified stores
150,651 AI-verified stores
144,914 AI-verified stores
133,840 AI-verified stores
119,614 AI-verified stores
111,583 AI-verified stores
101,732 AI-verified stores
91,903 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 512357 | 20.50% |
| Russia | 307027 | 12.29% |
| Germany | 156958 | 6.28% |
| India | 150651 | 6.03% |
| France | 144914 | 5.80% |
| United Kingdom | 133840 | 5.36% |
| Spain | 119614 | 4.79% |
| Italy | 111583 | 4.46% |
| Vietnam | 101732 | 4.07% |
| Netherlands | 91903 | 3.68% |
| Iran | 87063 | 3.48% |
| Poland | 86850 | 3.48% |
| Brazil | 82800 | 3.31% |
| Turkey | 81755 | 3.27% |
| Ukraine | 66435 | 2.66% |
| Czechia | 64557 | 2.58% |
| Japan | 53680 | 2.15% |
| Australia | 53418 | 2.14% |
| Canada | 46786 | 1.87% |
| Romania | 45166 | 1.81% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Magento - Toys & Games
Magento - Jewelry & Watches
Magento - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Home & Garden
WooCommerce - Sporting Goods & Outdoor Gear
Custom - Business & Industrial
Shoptet - Arts & Entertainment
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.4m | 100.00% |
| Emails | 4.5m | 60.98% |
| Phones | 1.9m | 26.01% |
| Ecommerce platform | 7.4m | 99.51% |
| Couriers | 991.8k | 13.35% |
| Payment Providers | 1.3m | 17.22% |
| Categories | 3.7m | 49.19% |
| Social Media | 4.3m | 57.65% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PHP e-commerce landscape:
Analyze 3.8m verified e-commerce stores on PHP - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PHP e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PHP e-commerce intelligence?
-
We track 3.8m verified PHP e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.9% among stores with at least one detectable social profile (1,647,083 stores) , followed by Instagram (27.7%) and YouTube (10.2%) .
Base: 4,283,838 stores with any detectable social profile (57.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,647,083 stores
1,479,217 stores
542,409 stores
374,646 stores
310,183 stores
284,969 stores
250,975 stores
243,776 stores
194,385 stores
9,062 stores
Visual Distribution