PHP Technology Adoption in E-commerce
Discover 3.5m verified e-commerce stores using PHP. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6.9m domains. 3.5m verified as active stores with physical delivery.
· · Next full refresh: April 2026
3.5m verified active stores out of 6.9m detected · 51.0% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 64.3% of stores with physical delivery (2,172,414 stores) , followed by Custom (18.8%) and PrestaShop (4.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,172,414 stores
636,704 stores
167,146 stores
95,752 stores
84,702 stores
83,402 stores
32,459 stores
31,581 stores
21,093 stores
14,605 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2172414 | 64.26% |
| Custom | 636704 | 18.83% |
| PrestaShop | 167146 | 4.94% |
| 1C-Bitrix | 95752 | 2.83% |
| OpenCart | 84702 | 2.51% |
| Magento | 83402 | 2.47% |
| YouCan | 32459 | 0.96% |
| Shoptet | 31581 | 0.93% |
| Shopware | 21093 | 0.62% |
| VirtueMart | 14605 | 0.43% |
| EC-CUBE | 11050 | 0.33% |
| Ideasoft | 8602 | 0.25% |
| miniShop2 | 7170 | 0.21% |
| Welcart | 7114 | 0.21% |
| Gambio | 6837 | 0.20% |
All Stores Distribution
WooCommerce holds 77.6% share of all PHP e-commerce stores (5,014,133) , with Custom at 9.9% and PrestaShop at 2.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,014,133 stores
636,704 stores
183,618 stores
236,888 stores
102,658 stores
114,113 stores
33,234 stores
33,167 stores
22,805 stores
27,964 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5014133 | 77.63% |
| Custom | 636704 | 9.86% |
| PrestaShop | 183618 | 2.84% |
| 1C-Bitrix | 236888 | 3.67% |
| OpenCart | 102658 | 1.59% |
| Magento | 114113 | 1.77% |
| YouCan | 33234 | 0.51% |
| Shoptet | 33167 | 0.51% |
| Shopware | 22805 | 0.35% |
| VirtueMart | 27964 | 0.43% |
| EC-CUBE | 12297 | 0.19% |
| Ideasoft | 9430 | 0.15% |
| miniShop2 | 13577 | 0.21% |
| Welcart | 11690 | 0.18% |
| Gambio | 7097 | 0.11% |
Categories Distribution
Clothing & Accessories leads with 15.2% of all stores (469,431 stores) , followed by Health & Beauty (14.8%) and Food & Beverages (11.7%) .
Base: 3,097,947 AI-verified stores with physical delivery and detected product categories (87.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
469,431 stores
457,759 stores
360,977 stores
245,237 stores
219,433 stores
211,385 stores
202,041 stores
157,943 stores
138,246 stores
128,062 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 469431 | 15.15% |
| Health & Beauty | 457759 | 14.78% |
| Food & Beverages | 360977 | 11.65% |
| Home & Garden | 245237 | 7.92% |
| Sporting Goods & Outdoor Gear | 219433 | 7.08% |
| Electronics & Technology | 211385 | 6.82% |
| Tools & Hardware | 202041 | 6.52% |
| Business & Industrial | 157943 | 5.10% |
| Arts & Entertainment | 138246 | 4.46% |
| Gifts & Special Occasions | 128062 | 4.13% |
| Toys & Games | 120327 | 3.88% |
| Vehicles & Parts | 117680 | 3.80% |
| Furniture & Home Decor | 115203 | 3.72% |
| Jewelry & Watches | 105755 | 3.41% |
| Books & Media | 48468 | 1.56% |
Payment Providers Distribution
PayPal leads with 29.7% among AI-verified physical stores (443,793 stores) , followed by MasterCard (17.2%) and Stripe Connect (10.7%) .
Base: 1,217,113 AI-verified physical stores with detectable payment providers (17.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
443,793 stores
257,483 stores
160,108 stores
142,903 stores
103,998 stores
78,196 stores
77,606 stores
54,993 stores
51,969 stores
32,252 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 443793 | 29.70% |
| MasterCard | 257483 | 17.23% |
| Stripe Connect | 160108 | 10.71% |
| American Express | 142903 | 9.56% |
| VISA | 103998 | 6.96% |
| Klarna | 78196 | 5.23% |
| Apple Pay | 77606 | 5.19% |
| Google Pay | 54993 | 3.68% |
| JCB | 51969 | 3.48% |
| Bolt | 32252 | 2.16% |
| Bancontact | 20041 | 1.34% |
| SEPA | 19262 | 1.29% |
| Przelewy24 | 18738 | 1.25% |
| iDEAL | 16622 | 1.11% |
| Mollie | 16500 | 1.10% |
Shipping Carriers Distribution
UPS leads with 17.6% among AI-verified physical stores (161,619 stores) , followed by DHL (17.0%) and DPD (10.4%) .
Base: 937,016 AI-verified physical stores with detectable shipping carriers (13.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
161,619 stores
156,847 stores
95,987 stores
91,893 stores
75,460 stores
66,344 stores
56,614 stores
51,727 stores
28,411 stores
26,681 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 161619 | 17.57% |
| DHL | 156847 | 17.05% |
| DPD | 95987 | 10.43% |
| USPS | 91893 | 9.99% |
| FedEx | 75460 | 8.20% |
| GLS | 66344 | 7.21% |
| СДЭК | 56614 | 6.15% |
| Почта России | 51727 | 5.62% |
| Colissimo | 28411 | 3.09% |
| Royal Mail | 26681 | 2.90% |
| TNT | 23766 | 2.58% |
| InPost | 23269 | 2.53% |
| PostNL | 21809 | 2.37% |
| Hermes | 21130 | 2.30% |
| La Poste | 18561 | 2.02% |
Store Launch Timeline
Over the past 12 months, 803,564 new stores were launched in PHP , with the highest activity in 2026-02 (72,725 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
72,725 stores launched
86,864 stores launched
80,557 stores launched
78,597 stores launched
77,447 stores launched
75,017 stores launched
67,685 stores launched
73,320 stores launched
63,343 stores launched
63,470 stores launched
61,464 stores launched
3,075 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 72725 | 9.05% |
| 2026-01 | 86864 | 10.81% |
| 2025-12 | 80557 | 10.02% |
| 2025-11 | 78597 | 9.78% |
| 2025-10 | 77447 | 9.64% |
| 2025-09 | 75017 | 9.34% |
| 2025-08 | 67685 | 8.42% |
| 2025-07 | 73320 | 9.12% |
| 2025-06 | 63343 | 7.88% |
| 2025-05 | 63470 | 7.90% |
| 2025-04 | 61464 | 7.65% |
| 2025-03 | 3075 | 0.38% |
Active Stores by Launch Year
Currently, 3,518,724 active stores in PHP are tracked in our database , with the most stores launched in 2026 (160,247 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
160,247 active stores
763,321 active stores
369,528 active stores
263,620 active stores
217,264 active stores
233,894 active stores
234,346 active stores
173,016 active stores
169,622 active stores
143,690 active stores
84,666 active stores
70,634 active stores
72,281 active stores
96,633 active stores
60,265 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 160247 | 4.55% |
| 2025 | 763321 | 21.69% |
| 2024 | 369528 | 10.50% |
| 2023 | 263620 | 7.49% |
| 2022 | 217264 | 6.17% |
| 2021 | 233894 | 6.65% |
| 2020 | 234346 | 6.66% |
| 2019 | 173016 | 4.92% |
| 2018 | 169622 | 4.82% |
| 2017 | 143690 | 4.08% |
| 2016 | 84666 | 2.41% |
| 2015 | 70634 | 2.01% |
| 2014 | 72281 | 2.05% |
| 2013 | 96633 | 2.75% |
| 2012 | 60265 | 1.71% |
| 2011 | 58309 | 1.66% |
| 2010 | 51599 | 1.47% |
| 2009 | 46828 | 1.33% |
| 2008 | 37781 | 1.07% |
| 2007 | 34710 | 0.99% |
| 2006 | 23957 | 0.68% |
| 2005 | 20945 | 0.60% |
| 2004 | 25238 | 0.72% |
| 2003 | 21115 | 0.60% |
| 2002 | 18965 | 0.54% |
| 2001 | 23698 | 0.67% |
| 2000 | 16670 | 0.47% |
| 1999 | 11903 | 0.34% |
| 1998 | 7627 | 0.22% |
| 1997 | 3814 | 0.11% |
| 1996 | 2111 | 0.06% |
| 1995 | 427 | 0.01% |
Geographic Distribution
United States leads with 21.1% (492,130 AI-verified stores) , followed by Russia (12.0%) and Germany (6.4%) .
Base: 2,327,974 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
492,130 AI-verified stores
278,336 AI-verified stores
148,816 AI-verified stores
141,050 AI-verified stores
138,793 AI-verified stores
130,760 AI-verified stores
114,766 AI-verified stores
107,458 AI-verified stores
91,136 AI-verified stores
89,064 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 492130 | 21.14% |
| Russia | 278336 | 11.96% |
| Germany | 148816 | 6.39% |
| India | 141050 | 6.06% |
| France | 138793 | 5.96% |
| United Kingdom | 130760 | 5.62% |
| Spain | 114766 | 4.93% |
| Italy | 107458 | 4.62% |
| Vietnam | 91136 | 3.91% |
| Netherlands | 89064 | 3.83% |
| Poland | 81948 | 3.52% |
| Brazil | 76987 | 3.31% |
| Turkey | 76198 | 3.27% |
| Ukraine | 63746 | 2.74% |
| Czechia | 62115 | 2.67% |
| Japan | 52147 | 2.24% |
| Australia | 50938 | 2.19% |
| Canada | 45321 | 1.95% |
| Romania | 43835 | 1.88% |
| Greece | 42430 | 1.82% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Magento - Toys & Games
Magento - Jewelry & Watches
Magento - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
WooCommerce - Health & Beauty
WooCommerce
WooCommerce - Electronics & Technology
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.9m | 100.00% |
| Emails | 4.2m | 61.25% |
| Phones | 1.8m | 26.41% |
| Ecommerce platform | 6.9m | 99.51% |
| Couriers | 937.0k | 13.52% |
| Payment Providers | 1.2m | 17.57% |
| Categories | 3.4m | 49.06% |
| Social Media | 4.0m | 58.15% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PHP e-commerce landscape:
Analyze 3.5m verified e-commerce stores on PHP - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PHP e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PHP e-commerce intelligence?
-
We track 3.5m verified PHP e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 31.2% among stores with at least one detectable social profile (1,557,265 stores) , followed by Instagram (27.8%) and YouTube (10.3%) .
Base: 4,028,855 stores with any detectable social profile (58.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,557,265 stores
1,388,082 stores
514,283 stores
350,531 stores
281,851 stores
254,823 stores
230,947 stores
227,647 stores
172,692 stores
8,703 stores
Visual Distribution