PHP Technology Adoption in E-commerce
Discover 3.7m verified e-commerce stores using PHP. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.2m domains. 3.7m verified as active stores with physical delivery.
· · Next full refresh: April 2026
3.7m verified active stores out of 7.2m detected · 50.9% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 64.6% of stores with physical delivery (2,318,175 stores) , followed by Custom (18.2%) and PrestaShop (5.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,318,175 stores
653,347 stores
180,500 stores
110,358 stores
96,268 stores
90,108 stores
34,502 stores
32,681 stores
21,968 stores
11,833 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2318175 | 64.64% |
| Custom | 653347 | 18.22% |
| PrestaShop | 180500 | 5.03% |
| 1C-Bitrix | 110358 | 3.08% |
| OpenCart | 96268 | 2.68% |
| Magento | 90108 | 2.51% |
| YouCan | 34502 | 0.96% |
| Shoptet | 32681 | 0.91% |
| Shopware | 21968 | 0.61% |
| EC-CUBE | 11833 | 0.33% |
| CS Cart | 10725 | 0.30% |
| Welcart | 7800 | 0.22% |
| Gambio | 7155 | 0.20% |
| Botble CMS | 6210 | 0.17% |
| Shoprenter | 4689 | 0.13% |
All Stores Distribution
WooCommerce holds 78.3% share of all PHP e-commerce stores (5,481,891) , with Custom at 9.3% and PrestaShop at 2.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,481,891 stores
653,347 stores
199,355 stores
267,408 stores
117,759 stores
122,341 stores
35,185 stores
33,600 stores
23,242 stores
12,913 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5481891 | 78.31% |
| Custom | 653347 | 9.33% |
| PrestaShop | 199355 | 2.85% |
| 1C-Bitrix | 267408 | 3.82% |
| OpenCart | 117759 | 1.68% |
| Magento | 122341 | 1.75% |
| YouCan | 35185 | 0.50% |
| Shoptet | 33600 | 0.48% |
| Shopware | 23242 | 0.33% |
| EC-CUBE | 12913 | 0.18% |
| CS Cart | 12485 | 0.18% |
| Welcart | 12207 | 0.17% |
| Gambio | 7509 | 0.11% |
| Botble CMS | 16541 | 0.24% |
| Shoprenter | 4818 | 0.07% |
Categories Distribution
Clothing & Accessories leads with 19.2% of all stores (549,192 stores) , followed by Health & Beauty (16.6%) and Food & Beverages (10.6%) .
Base: 2,854,877 AI-verified stores with physical delivery and detected product categories (78.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
549,192 stores
474,462 stores
303,151 stores
288,932 stores
210,626 stores
176,373 stores
129,925 stores
119,053 stores
112,610 stores
110,794 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 549192 | 19.24% |
| Health & Beauty | 474462 | 16.62% |
| Food & Beverages | 303151 | 10.62% |
| Electronics & Technology | 288932 | 10.12% |
| Home & Garden | 210626 | 7.38% |
| Furniture & Home Decor | 176373 | 6.18% |
| Jewelry & Watches | 129925 | 4.55% |
| Vehicles & Parts | 119053 | 4.17% |
| Tools & Hardware | 112610 | 3.94% |
| Business & Industrial | 110794 | 3.88% |
| Gifts & Special Occasions | 100782 | 3.53% |
| Sporting Goods & Outdoor Gear | 99351 | 3.48% |
| Arts & Entertainment | 72454 | 2.54% |
| Pets & Pet Supplies | 59443 | 2.08% |
| Toys & Games | 47729 | 1.67% |
Payment Providers Distribution
PayPal leads with 29.2% among AI-verified physical stores (453,616 stores) , followed by MasterCard (17.6%) and Stripe Connect (10.5%) .
Base: 1,228,118 AI-verified physical stores with detectable payment providers (17.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
453,616 stores
272,988 stores
163,366 stores
151,476 stores
108,941 stores
82,339 stores
78,770 stores
59,200 stores
55,488 stores
34,409 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 453616 | 29.18% |
| MasterCard | 272988 | 17.56% |
| Stripe Connect | 163366 | 10.51% |
| American Express | 151476 | 9.74% |
| VISA | 108941 | 7.01% |
| Klarna | 82339 | 5.30% |
| Apple Pay | 78770 | 5.07% |
| JCB | 59200 | 3.81% |
| Google Pay | 55488 | 3.57% |
| Bolt | 34409 | 2.21% |
| Bancontact | 20744 | 1.33% |
| SEPA | 20065 | 1.29% |
| Przelewy24 | 19350 | 1.24% |
| iDEAL | 16948 | 1.09% |
| Mollie | 16826 | 1.08% |
Shipping Carriers Distribution
UPS leads with 17.4% among AI-verified physical stores (167,500 stores) , followed by DHL (17.1%) and DPD (10.2%) .
Base: 951,004 AI-verified physical stores with detectable shipping carriers (13.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
167,500 stores
164,525 stores
98,366 stores
94,241 stores
78,656 stores
67,384 stores
63,744 stores
56,491 stores
28,155 stores
27,246 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 167500 | 17.41% |
| DHL | 164525 | 17.11% |
| DPD | 98366 | 10.23% |
| USPS | 94241 | 9.80% |
| FedEx | 78656 | 8.18% |
| GLS | 67384 | 7.01% |
| СДЭК | 63744 | 6.63% |
| Почта России | 56491 | 5.87% |
| Colissimo | 28155 | 2.93% |
| Royal Mail | 27246 | 2.83% |
| TNT | 25540 | 2.66% |
| InPost | 23728 | 2.47% |
| Hermes | 22718 | 2.36% |
| PostNL | 22476 | 2.34% |
| Correios | 21077 | 2.19% |
Store Launch Timeline
Over the past 12 months, 899,379 new stores were launched in PHP , with the highest activity in 2026-02 (74,013 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
74,013 stores launched
91,220 stores launched
87,231 stores launched
85,901 stores launched
85,007 stores launched
78,568 stores launched
70,336 stores launched
76,106 stores launched
65,638 stores launched
66,520 stores launched
64,720 stores launched
54,119 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 74013 | 8.23% |
| 2026-01 | 91220 | 10.14% |
| 2025-12 | 87231 | 9.70% |
| 2025-11 | 85901 | 9.55% |
| 2025-10 | 85007 | 9.45% |
| 2025-09 | 78568 | 8.74% |
| 2025-08 | 70336 | 7.82% |
| 2025-07 | 76106 | 8.46% |
| 2025-06 | 65638 | 7.30% |
| 2025-05 | 66520 | 7.40% |
| 2025-04 | 64720 | 7.20% |
| 2025-03 | 54119 | 6.02% |
Active Stores by Launch Year
Currently, 3,637,446 active stores in PHP are tracked in our database , with the most stores launched in 2026 (165,930 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
165,930 active stores
821,156 active stores
384,457 active stores
272,404 active stores
222,791 active stores
239,147 active stores
238,812 active stores
177,720 active stores
171,254 active stores
145,391 active stores
86,322 active stores
72,196 active stores
73,881 active stores
98,382 active stores
60,966 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 165930 | 4.56% |
| 2025 | 821156 | 22.58% |
| 2024 | 384457 | 10.57% |
| 2023 | 272404 | 7.49% |
| 2022 | 222791 | 6.12% |
| 2021 | 239147 | 6.57% |
| 2020 | 238812 | 6.57% |
| 2019 | 177720 | 4.89% |
| 2018 | 171254 | 4.71% |
| 2017 | 145391 | 4.00% |
| 2016 | 86322 | 2.37% |
| 2015 | 72196 | 1.98% |
| 2014 | 73881 | 2.03% |
| 2013 | 98382 | 2.70% |
| 2012 | 60966 | 1.68% |
| 2011 | 58915 | 1.62% |
| 2010 | 51874 | 1.43% |
| 2009 | 47020 | 1.29% |
| 2008 | 37835 | 1.04% |
| 2007 | 34612 | 0.95% |
| 2006 | 24055 | 0.66% |
| 2005 | 20938 | 0.58% |
| 2004 | 25207 | 0.69% |
| 2003 | 21067 | 0.58% |
| 2002 | 18873 | 0.52% |
| 2001 | 23718 | 0.65% |
| 2000 | 16592 | 0.46% |
| 1999 | 11964 | 0.33% |
| 1998 | 7694 | 0.21% |
| 1997 | 3793 | 0.10% |
| 1996 | 2062 | 0.06% |
| 1995 | 418 | 0.01% |
Geographic Distribution
United States leads with 21.7% (527,696 AI-verified stores) , followed by Russia (12.2%) and Germany (6.4%) .
Base: 2,434,434 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
527,696 AI-verified stores
297,142 AI-verified stores
156,088 AI-verified stores
150,000 AI-verified stores
136,940 AI-verified stores
134,915 AI-verified stores
111,567 AI-verified stores
106,641 AI-verified stores
90,162 AI-verified stores
84,376 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 527696 | 21.68% |
| Russia | 297142 | 12.21% |
| Germany | 156088 | 6.41% |
| India | 150000 | 6.16% |
| France | 136940 | 5.63% |
| United Kingdom | 134915 | 5.54% |
| Spain | 111567 | 4.58% |
| Italy | 106641 | 4.38% |
| Netherlands | 90162 | 3.70% |
| Poland | 84376 | 3.47% |
| Iran | 83480 | 3.43% |
| Vietnam | 82701 | 3.40% |
| Brazil | 81441 | 3.35% |
| Turkey | 71432 | 2.93% |
| Ukraine | 63221 | 2.60% |
| Czechia | 63155 | 2.59% |
| Japan | 51749 | 2.13% |
| Australia | 51228 | 2.10% |
| Romania | 45290 | 1.86% |
| Canada | 45210 | 1.86% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Magento - Jewelry & Watches
Custom
Magento - Sporting Goods & Outdoor Gear
PrestaShop - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Electronics & Technology
WooCommerce - Electronics & Technology
WooCommerce - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.2m | 100.00% |
| Emails | 4.3m | 60.44% |
| Phones | 1.9m | 25.89% |
| Ecommerce platform | 7.2m | 99.64% |
| Couriers | 951.0k | 13.25% |
| Payment Providers | 1.2m | 17.11% |
| Categories | 3.2m | 44.88% |
| Social Media | 4.2m | 57.86% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PHP e-commerce landscape:
Analyze 3.7m verified e-commerce stores on PHP - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PHP e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PHP e-commerce intelligence?
-
We track 3.7m verified PHP e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.7% among stores with at least one detectable social profile (1,583,000 stores) , followed by Instagram (27.6%) and YouTube (10.1%) .
Base: 4,153,320 stores with any detectable social profile (57.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,583,000 stores
1,423,255 stores
521,980 stores
366,035 stores
306,095 stores
285,224 stores
241,615 stores
234,074 stores
189,046 stores
9,199 stores
Visual Distribution