PHP Technology Adoption in E-commerce
Discover 3.4m verified e-commerce stores using PHP. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6.5m domains. 3.4m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
3.4m verified active stores out of 6.5m detected · 52.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 65.5% of stores with physical delivery (2,153,146 stores) , followed by Custom (17.3%) and PrestaShop (5.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,153,146 stores
568,613 stores
163,843 stores
97,971 stores
83,160 stores
80,189 stores
31,475 stores
29,789 stores
22,881 stores
14,278 stores
Visual Distribution
2,153,146 stores
568,613 stores
163,843 stores
97,971 stores
83,160 stores
80,189 stores
31,475 stores
29,789 stores
22,881 stores
14,278 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2153146 | 65.54% |
| Custom | 568613 | 17.31% |
| PrestaShop | 163843 | 4.99% |
| 1C-Bitrix | 97971 | 2.98% |
| OpenCart | 83160 | 2.53% |
| Magento | 80189 | 2.44% |
| Shoptet | 31475 | 0.96% |
| YouCan | 29789 | 0.91% |
| Shopware | 22881 | 0.70% |
| VirtueMart | 14278 | 0.43% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 78.1% share of all PHP e-commerce stores (4,900,838) , with Custom at 9.1% and PrestaShop at 2.9% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,900,838 stores
568,613 stores
180,201 stores
243,302 stores
100,668 stores
111,074 stores
33,018 stores
30,366 stores
24,583 stores
26,429 stores
Visual Distribution
4,900,838 stores
568,613 stores
180,201 stores
243,302 stores
100,668 stores
111,074 stores
33,018 stores
30,366 stores
24,583 stores
26,429 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4900838 | 78.14% |
| Custom | 568613 | 9.07% |
| PrestaShop | 180201 | 2.87% |
| 1C-Bitrix | 243302 | 3.88% |
| OpenCart | 100668 | 1.61% |
| Magento | 111074 | 1.77% |
| Shoptet | 33018 | 0.53% |
| YouCan | 30366 | 0.48% |
| Shopware | 24583 | 0.39% |
| VirtueMart | 26429 | 0.42% |
Categories Distribution
Clothing & Accessories stores with 14.7% of all stores (441,055 stores) , followed by Health & Beauty (14.6%) and Food & Beverages (11.6%) .
Base: 3,007,238 AI-verified stores with physical delivery and detected product categories (87.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
441,055 stores
438,561 stores
347,667 stores
245,551 stores
214,344 stores
201,867 stores
199,636 stores
155,459 stores
137,467 stores
124,643 stores
Visual Distribution
441,055 stores
438,561 stores
347,667 stores
245,551 stores
214,344 stores
201,867 stores
199,636 stores
155,459 stores
137,467 stores
124,643 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 441055 | 14.67% |
| Health & Beauty | 438561 | 14.58% |
| Food & Beverages | 347667 | 11.56% |
| Home & Garden | 245551 | 8.17% |
| Sporting Goods & Outdoor Gear | 214344 | 7.13% |
| Tools & Hardware | 201867 | 6.71% |
| Electronics & Technology | 199636 | 6.64% |
| Business & Industrial | 155459 | 5.17% |
| Arts & Entertainment | 137467 | 4.57% |
| Gifts & Special Occasions | 124643 | 4.14% |
Payment Providers Distribution
PayPal stores with 29.2% among AI-verified physical stores (431,499 stores) , followed by MasterCard (16.2%) and Stripe Connect (11.0%) .
Base: 1,185,736 AI-verified physical stores with detectable payment providers (18.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
431,499 stores
238,750 stores
162,436 stores
136,400 stores
103,871 stores
85,603 stores
78,291 stores
65,260 stores
45,584 stores
32,803 stores
Visual Distribution
431,499 stores
238,750 stores
162,436 stores
136,400 stores
103,871 stores
85,603 stores
78,291 stores
65,260 stores
45,584 stores
32,803 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 431499 | 29.24% |
| MasterCard | 238750 | 16.18% |
| Stripe Connect | 162436 | 11.01% |
| American Express | 136400 | 9.24% |
| VISA | 103871 | 7.04% |
| Apple Pay | 85603 | 5.80% |
| Klarna | 78291 | 5.31% |
| Google Pay | 65260 | 4.42% |
| JCB | 45584 | 3.09% |
| Bolt | 32803 | 2.22% |
Shipping Carriers Distribution
DHL stores with 17.3% among AI-verified physical stores (157,801 stores) , followed by UPS (17.1%) and DPD (10.6%) .
Base: 918,572 AI-verified physical stores with detectable shipping carriers (14.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
157,801 stores
156,135 stores
96,986 stores
84,569 stores
75,448 stores
66,275 stores
58,808 stores
52,459 stores
28,715 stores
25,882 stores
Visual Distribution
157,801 stores
156,135 stores
96,986 stores
84,569 stores
75,448 stores
66,275 stores
58,808 stores
52,459 stores
28,715 stores
25,882 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 157801 | 17.29% |
| UPS | 156135 | 17.11% |
| DPD | 96986 | 10.63% |
| USPS | 84569 | 9.27% |
| FedEx | 75448 | 8.27% |
| GLS | 66275 | 7.26% |
| СДЭК | 58808 | 6.45% |
| Почта России | 52459 | 5.75% |
| Colissimo | 28715 | 3.15% |
| Royal Mail | 25882 | 2.84% |
Store Launch Timeline
Over the past 12 months, 758,015 new stores were launched in PHP , with the highest activity in 2026-05 (75,339 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
75,339 stores launched
78,841 stores launched
69,724 stores launched
54,349 stores launched
67,777 stores launched
65,252 stores launched
66,976 stores launched
66,564 stores launched
64,873 stores launched
59,010 stores launched
63,531 stores launched
25,779 stores launched
Monthly Trend
9.9% of last 12 months
10.4% of last 12 months
9.2% of last 12 months
7.2% of last 12 months
8.9% of last 12 months
8.6% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
8.6% of last 12 months
7.8% of last 12 months
8.4% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 75339 | 9.94% |
| 2026-04 | 78841 | 10.40% |
| 2026-03 | 69724 | 9.20% |
| 2026-02 | 54349 | 7.17% |
| 2026-01 | 67777 | 8.94% |
| 2025-12 | 65252 | 8.61% |
| 2025-11 | 66976 | 8.84% |
| 2025-10 | 66564 | 8.78% |
| 2025-09 | 64873 | 8.56% |
| 2025-08 | 59010 | 7.78% |
| 2025-07 | 63531 | 8.38% |
| 2025-06 | 25779 | 3.40% |
Active Stores by Launch Year
Currently, 3,408,183 active stores in PHP are tracked in our database , with the most stores launched in 2026 (351,712 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
351,712 active stores
608,507 active stores
333,027 active stores
241,780 active stores
201,244 active stores
219,870 active stores
220,804 active stores
165,955 active stores
161,301 active stores
137,846 active stores
81,987 active stores
68,699 active stores
69,749 active stores
93,043 active stores
58,669 active stores
Distribution by Launch Year
10.3% of tracked active stores
17.9% of tracked active stores
9.8% of tracked active stores
7.1% of tracked active stores
5.9% of tracked active stores
6.5% of tracked active stores
6.5% of tracked active stores
4.9% of tracked active stores
4.7% of tracked active stores
4.0% of tracked active stores
2.4% of tracked active stores
2.0% of tracked active stores
2.0% of tracked active stores
2.7% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 351712 | 10.32% |
| 2025 | 608507 | 17.85% |
| 2024 | 333027 | 9.77% |
| 2023 | 241780 | 7.09% |
| 2022 | 201244 | 5.90% |
| 2021 | 219870 | 6.45% |
| 2020 | 220804 | 6.48% |
| 2019 | 165955 | 4.87% |
| 2018 | 161301 | 4.73% |
| 2017 | 137846 | 4.04% |
| 2016 | 81987 | 2.41% |
| 2015 | 68699 | 2.02% |
| 2014 | 69749 | 2.05% |
| 2013 | 93043 | 2.73% |
| 2012 | 58669 | 1.72% |
Geographic Distribution
United States stores with 19.1% (424,170 AI-verified stores) , followed by Russia (12.3%) and Germany (6.7%) .
Base: 2,222,100 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
424,170 AI-verified stores
273,781 AI-verified stores
149,039 AI-verified stores
137,341 AI-verified stores
133,556 AI-verified stores
122,878 AI-verified stores
116,295 AI-verified stores
105,434 AI-verified stores
89,213 AI-verified stores
86,848 AI-verified stores
Visual Distribution
424,170 AI-verified stores
273,781 AI-verified stores
149,039 AI-verified stores
137,341 AI-verified stores
133,556 AI-verified stores
122,878 AI-verified stores
116,295 AI-verified stores
105,434 AI-verified stores
89,213 AI-verified stores
86,848 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 424170 | 19.09% |
| Russia | 273781 | 12.32% |
| Germany | 149039 | 6.71% |
| India | 137341 | 6.18% |
| France | 133556 | 6.01% |
| United Kingdom | 122878 | 5.53% |
| Spain | 116295 | 5.23% |
| Italy | 105434 | 4.74% |
| Vietnam | 89213 | 4.01% |
| Netherlands | 86848 | 3.91% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Magento - Toys & Games
Custom
Magento - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Custom - Tools & Hardware
Custom - Arts & Entertainment
Custom - Arts & Entertainment
Custom - Arts & Entertainment
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.5m | 100.00% |
| Emails | 4.0m | 61.41% |
| Phones | 3.1m | 47.54% |
| Ecommerce platform | 6.5m | 99.47% |
| Couriers | 918.6k | 14.06% |
| Payment Providers | 1.2m | 18.15% |
| Categories | 3.3m | 50.55% |
| Social Media | 3.8m | 58.35% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PHP e-commerce landscape:
Analyze 3.4m verified e-commerce stores on PHP - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PHP e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PHP e-commerce intelligence?
-
We track 3.4m verified PHP e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 31.3% among stores with at least one detectable social profile (1,512,836 stores) , followed by Instagram (28.0%) and YouTube (10.2%) .
Base: 3,811,685 stores with any detectable social profile (58.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,512,836 stores
1,353,179 stores
496,159 stores
327,591 stores
271,126 stores
245,018 stores
233,973 stores
219,151 stores
173,729 stores
8,245 stores
Visual Distribution
1,512,836 stores
1,353,179 stores
496,159 stores
327,591 stores
271,126 stores
245,018 stores
233,973 stores
219,151 stores
173,729 stores
8,245 stores