PHP Technology Adoption in E-commerce

Discover 5.3m e-commerce stores using PHP. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 51.8% of stores with physical delivery (2,721,739 stores) , followed by Custom (36.7%) and PrestaShop (3.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,721,739 stores

Custom 36.7%

1,930,338 stores

175,674 stores

137,001 stores

95,835 stores

78,256 stores

29,201 stores

27,571 stores

10,687 stores

10,147 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in PHP
Platform Stores with Physical Delivery Percentage
WooCommerce 2721739 51.80%
Custom 1930338 36.74%
PrestaShop 175674 3.34%
1C-Bitrix 137001 2.61%
OpenCart 95835 1.82%
Magento 78256 1.49%
Shoptet 29201 0.56%
YouCan 27571 0.52%
Shopware 10687 0.20%
CS Cart 10147 0.19%
EC-CUBE 9581 0.18%
Tray 9215 0.18%
Welcart 7864 0.15%
Dooca 5612 0.11%
Botble CMS 5449 0.10%

All Stores Distribution

WooCommerce holds 65.2% share of all PHP e-commerce stores (5,300,728) , with Custom at 23.7% and PrestaShop at 2.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

5,300,728 stores

Custom 23.7%

1,930,338 stores

201,281 stores

289,874 stores

127,587 stores

111,648 stores

32,902 stores

42,596 stores

25,345 stores

12,727 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in PHP
Platform Total Stores Percentage
WooCommerce 5300728 65.20%
Custom 1930338 23.74%
PrestaShop 201281 2.48%
1C-Bitrix 289874 3.57%
OpenCart 127587 1.57%
Magento 111648 1.37%
Shoptet 32902 0.40%
YouCan 42596 0.52%
Shopware 25345 0.31%
CS Cart 12727 0.16%
EC-CUBE 11610 0.14%
Tray 10527 0.13%
Welcart 12559 0.15%
Dooca 6696 0.08%
Botble CMS 13676 0.17%

Categories Distribution

Clothing & Accessories leads with 16.6% of all stores (657,474 stores) , followed by Health & Beauty (15.1%) and Food & Beverages (11.0%) .

Top 10 Categories

Clothing & Accessories 16.6%

657,474 stores

Health & Beauty 15.1%

600,864 stores

Food & Beverages 11.0%

435,029 stores

Electronics & Technology 9.8%

388,535 stores

Home & Garden 7.4%

294,313 stores

Business & Industrial 6.5%

257,275 stores

Furniture & Home Decor 6.1%

241,442 stores

Vehicles & Parts 6.0%

236,725 stores

Tools & Hardware 4.0%

159,696 stores

Jewelry & Watches 3.6%

144,855 stores

Visual Distribution

Distribution of top 10 PHP store categories (November 2025)
Distribution of categories in PHP e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 657474 16.56%
Health & Beauty 600864 15.14%
Food & Beverages 435029 10.96%
Electronics & Technology 388535 9.79%
Home & Garden 294313 7.41%
Business & Industrial 257275 6.48%
Furniture & Home Decor 241442 6.08%
Vehicles & Parts 236725 5.96%
Tools & Hardware 159696 4.02%
Jewelry & Watches 144855 3.65%
Sporting Goods & Outdoor Gear 136578 3.44%
Arts & Entertainment 129404 3.26%
Gifts & Special Occasions 119287 3.01%
Books & Media 86015 2.17%
Pets & Pet Supplies 81684 2.06%

Payment Providers Distribution

PayPal leads with 28.3% among AI-verified physical stores (440,595 stores) , followed by MasterCard (17.7%) and Stripe Connect (11.6%) .

Base: 1,309,162 AI-verified physical stores with detectable payment providers (15.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.3%

440,595 stores

275,929 stores

180,583 stores

160,898 stores

VISA 7.1%

109,845 stores

70,467 stores

JCB 4.5%

69,512 stores

65,466 stores

49,175 stores

Bolt 2.7%

41,418 stores

Visual Distribution

Distribution of top 10 PHP payment providers (November 2025)
Distribution of payment providers in PHP e-commerce stores
Payment Provider Store Count Market Share
PayPal 440595 28.29%
MasterCard 275929 17.72%
Stripe Connect 180583 11.59%
American Express 160898 10.33%
VISA 109845 7.05%
Apple Pay 70467 4.52%
JCB 69512 4.46%
Klarna 65466 4.20%
Google Pay 49175 3.16%
Bolt 41418 2.66%
BitCoin 20386 1.31%
Bancontact 18611 1.19%
Paddle 18341 1.18%
PayU 18286 1.17%
Przelewy24 18036 1.16%

Shipping Carriers Distribution

UPS leads with 17.7% among AI-verified physical stores (168,597 stores) , followed by DHL (15.5%) and USPS (10.3%) .

Base: 1,007,413 AI-verified physical stores with detectable shipping carriers (12.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 17.7%

168,597 stores

DHL 15.5%

147,240 stores

USPS 10.3%

97,782 stores

DPD 9.4%

89,030 stores

FedEx 8.3%

79,234 stores

72,475 stores

GLS 6.6%

62,943 stores

59,623 stores

28,394 stores

TNT 2.9%

27,564 stores

Visual Distribution

Distribution of top 10 PHP shipping carriers (November 2025)
Distribution of shipping carriers in PHP e-commerce stores
Shipping Carrier Store Count Market Share
UPS 168597 17.72%
DHL 147240 15.48%
USPS 97782 10.28%
DPD 89030 9.36%
FedEx 79234 8.33%
Почта России 72475 7.62%
GLS 62943 6.62%
СДЭК 59623 6.27%
Correios 28394 2.98%
TNT 27564 2.90%
Royal Mail 26511 2.79%
Hermes 24204 2.54%
Estes 24063 2.53%
InPost 21867 2.30%
Colissimo 21733 2.28%

Store Launch Timeline

Over the past 12 months, 1,263,865 new stores were launched in PHP , with the highest activity in 2025-10 (130,117 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.3%

130,117 stores launched

2025-09 9.4%

118,404 stores launched

2025-08 9.0%

113,734 stores launched

2025-07 9.6%

120,835 stores launched

2025-06 8.4%

106,470 stores launched

2025-05 9.2%

115,872 stores launched

2025-04 9.2%

115,884 stores launched

2025-03 8.8%

111,809 stores launched

2025-02 7.8%

98,172 stores launched

2025-01 7.8%

98,655 stores launched

2024-12 7.3%

91,932 stores launched

2024-11 3.3%

41,981 stores launched

Monthly Trend

Monthly store launches in PHP (November 2025)
Monthly store launches in PHP over the past 12 months
Month Stores Launched Percentage
2025-10 130117 10.30%
2025-09 118404 9.37%
2025-08 113734 9.00%
2025-07 120835 9.56%
2025-06 106470 8.42%
2025-05 115872 9.17%
2025-04 115884 9.17%
2025-03 111809 8.85%
2025-02 98172 7.77%
2025-01 98655 7.81%
2024-12 91932 7.27%
2024-11 41981 3.32%

Active Stores by Launch Year

Currently, 5,256,841 active stores in PHP are tracked in our database , with the most stores launched in 2025 (1,133,028 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 21.6%

1,133,028 active stores

2024 12.5%

655,894 active stores

2023 8.0%

419,980 active stores

2022 6.5%

339,333 active stores

2021 6.8%

357,509 active stores

2020 6.6%

345,162 active stores

2019 4.9%

258,384 active stores

2018 4.8%

254,790 active stores

2017 4.1%

213,091 active stores

2016 2.6%

138,607 active stores

2015 2.2%

115,387 active stores

2014 2.3%

118,575 active stores

2013 3.0%

158,395 active stores

2012 1.9%

98,479 active stores

2011 1.8%

95,646 active stores

Distribution by Launch Year

Active stores in PHP by original launch year (November 2025)
Active stores in PHP by launch year
Launch Year Active Stores Percentage
2025 1133028 21.55%
2024 655894 12.48%
2023 419980 7.99%
2022 339333 6.46%
2021 357509 6.80%
2020 345162 6.57%
2019 258384 4.92%
2018 254790 4.85%
2017 213091 4.05%
2016 138607 2.64%
2015 115387 2.19%
2014 118575 2.26%
2013 158395 3.01%
2012 98479 1.87%
2011 95646 1.82%
2010 83071 1.58%
2009 74893 1.42%
2008 60510 1.15%
2007 55418 1.05%
2006 38735 0.74%
2005 33403 0.64%
2004 40747 0.78%
2003 33361 0.63%
2002 30211 0.57%
2001 36780 0.70%
2000 26496 0.50%
1999 18431 0.35%
1998 12203 0.23%
1997 6198 0.12%
1996 3472 0.07%
1995 652 0.01%

Social Media Usage

Facebook leads with 30.2% among stores with at least one detectable social profile (2,129,229 stores) , followed by Instagram (26.9%) and YouTube (10.7%) .

Base: 4,536,357 stores with any detectable social profile (54.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.2%

2,129,229 stores

Instagram 26.9%

1,893,188 stores

YouTube 10.7%

751,230 stores

Twitter 8.2%

574,000 stores

LinkedIn 6.6%

465,387 stores

WhatsApp 5.2%

364,797 stores

Pinterest 4.6%

327,081 stores

X 3.7%

263,634 stores

TikTok 3.6%

255,515 stores

Vimeo 0.2%

17,499 stores

Visual Distribution

Distribution of social media platforms in PHP (November 2025)
Distribution of social media platforms in PHP e-commerce stores
Social Platform Store Count Market Share
Facebook 2129229 30.24%
Instagram 1893188 26.89%
YouTube 751230 10.67%
Twitter 574000 8.15%
LinkedIn 465387 6.61%
WhatsApp 364797 5.18%
Pinterest 327081 4.65%
X 263634 3.74%
TikTok 255515 3.63%
Vimeo 17499 0.25%

Geographic Distribution

United States leads with 17.4% (554,602 AI-verified stores) , followed by Russia (13.2%) and Iran (6.3%) .

Base: 3,183,162 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

554,602 AI-verified stores

Russia 13.2%

418,638 AI-verified stores

Iran 6.3%

200,064 AI-verified stores

Spain 6.2%

197,265 AI-verified stores

184,051 AI-verified stores

India 5.4%

172,765 AI-verified stores

156,886 AI-verified stores

134,389 AI-verified stores

Italy 4.0%

127,060 AI-verified stores

119,967 AI-verified stores

Visual Distribution

Geographic distribution of stores using PHP (November 2025)
Geographic distribution of stores using PHP
Country AI-Verified Store Count Market Share
United States 554602 17.42%
Russia 418638 13.15%
Iran 200064 6.29%
Spain 197265 6.20%
United Kingdom 184051 5.78%
India 172765 5.43%
France 156886 4.93%
Turkey 134389 4.22%
Italy 127060 3.99%
Brazil 119967 3.77%
Vietnam 119757 3.76%
Poland 114691 3.60%
Germany 107652 3.38%
Japan 106011 3.33%
Netherlands 102727 3.23%
China 82844 2.60%
Ukraine 79976 2.51%
Australia 70177 2.20%
Czechia 68692 2.16%
Canada 64948 2.04%

Dataset Coverage

Field Rows count Coverage
Website 8.4m 100.00%
Emails 5.0m 59.71%
Phones 2.2m 25.86%
Ecommerce platform 8.3m 99.33%
Couriers 1.0m 12.06%
Payment Providers 1.3m 15.67%
Categories 5.3m 62.91%
Social Media 4.5m 54.31%

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Frequently Asked Questions

What data is included in the PHP E-commerce Database?

Our database covers over 5.3m PHP physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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