PHP Technology Adoption in E-commerce

Discover 3.9m verified e-commerce stores using PHP. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 7.7m domains. 3.9m verified as active stores with physical delivery.

· · Next full refresh: March 2026

3.9m verified active stores out of 7.7m detected · 50.4% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 64.1% of stores with physical delivery (2,461,866 stores) , followed by Custom (18.6%) and PrestaShop (5.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,461,866 stores

Custom 18.6%

713,967 stores

197,727 stores

122,152 stores

104,504 stores

94,904 stores

35,462 stores

32,028 stores

23,563 stores

12,459 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in PHP
Platform Stores with Physical Delivery Percentage
WooCommerce 2461866 64.14%
Custom 713967 18.60%
PrestaShop 197727 5.15%
1C-Bitrix 122152 3.18%
OpenCart 104504 2.72%
Magento 94904 2.47%
YouCan 35462 0.92%
Shoptet 32028 0.83%
Shopware 23563 0.61%
EC-CUBE 12459 0.32%
CS Cart 11366 0.30%
Welcart 8004 0.21%
Gambio 7645 0.20%
Botble CMS 6519 0.17%
Dooca 5897 0.15%

Categories Distribution

Clothing & Accessories leads with 20.5% of all stores (628,643 stores) , followed by Health & Beauty (16.3%) and Food & Beverages (10.3%) .

Base: 3,064,434 AI-verified stores with physical delivery and detected product categories (78.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 20.5%

628,643 stores

Health & Beauty 16.3%

498,547 stores

Food & Beverages 10.3%

314,281 stores

Electronics & Technology 10.2%

311,372 stores

Home & Garden 7.3%

223,579 stores

Furniture & Home Decor 6.1%

187,389 stores

Jewelry & Watches 4.6%

141,131 stores

Vehicles & Parts 4.2%

127,387 stores

Tools & Hardware 3.9%

118,594 stores

Business & Industrial 3.8%

115,612 stores

Visual Distribution

Distribution of top 10 PHP store categories (February 2026)
Distribution of categories in PHP e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 628643 20.51%
Health & Beauty 498547 16.27%
Food & Beverages 314281 10.26%
Electronics & Technology 311372 10.16%
Home & Garden 223579 7.30%
Furniture & Home Decor 187389 6.11%
Jewelry & Watches 141131 4.61%
Vehicles & Parts 127387 4.16%
Tools & Hardware 118594 3.87%
Business & Industrial 115612 3.77%
Sporting Goods & Outdoor Gear 105049 3.43%
Gifts & Special Occasions 104756 3.42%
Arts & Entertainment 75441 2.46%
Pets & Pet Supplies 61920 2.02%
Toys & Games 50733 1.66%

Payment Providers Distribution

PayPal leads with 29.3% among AI-verified physical stores (466,764 stores) , followed by MasterCard (17.7%) and Stripe Connect (10.6%) .

Base: 1,328,483 AI-verified physical stores with detectable payment providers (17.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.3%

466,764 stores

281,984 stores

169,510 stores

160,583 stores

VISA 6.9%

109,773 stores

83,101 stores

77,919 stores

JCB 4.1%

64,613 stores

53,165 stores

Bolt 2.1%

33,181 stores

Visual Distribution

Distribution of top 10 PHP payment providers (February 2026)
Distribution of payment providers in PHP e-commerce stores
Payment Provider Store Count Market Share
PayPal 466764 29.31%
MasterCard 281984 17.71%
Stripe Connect 169510 10.64%
American Express 160583 10.08%
VISA 109773 6.89%
Klarna 83101 5.22%
Apple Pay 77919 4.89%
JCB 64613 4.06%
Google Pay 53165 3.34%
Bolt 33181 2.08%
Bancontact 20374 1.28%
Przelewy24 18739 1.18%
SEPA 17924 1.13%
BitCoin 17413 1.09%
Mollie 17392 1.09%

Shipping Carriers Distribution

UPS leads with 17.5% among AI-verified physical stores (169,137 stores) , followed by DHL (16.9%) and USPS (10.4%) .

Base: 1,012,917 AI-verified physical stores with detectable shipping carriers (13.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 17.5%

169,137 stores

DHL 16.9%

163,147 stores

USPS 10.4%

101,044 stores

DPD 10.0%

96,861 stores

FedEx 8.4%

81,645 stores

GLS 6.7%

64,687 stores

62,965 stores

61,161 stores

28,166 stores

TNT 2.5%

24,620 stores

Visual Distribution

Distribution of top 10 PHP shipping carriers (February 2026)
Distribution of shipping carriers in PHP e-commerce stores
Shipping Carrier Store Count Market Share
UPS 169137 17.48%
DHL 163147 16.86%
USPS 101044 10.44%
DPD 96861 10.01%
FedEx 81645 8.44%
GLS 64687 6.68%
Почта России 62965 6.51%
СДЭК 61161 6.32%
Royal Mail 28166 2.91%
TNT 24620 2.54%
Hermes 24047 2.48%
PostNL 22922 2.37%
InPost 22811 2.36%
Colissimo 22787 2.35%
Correios 21794 2.25%

Store Launch Timeline

Over the past 12 months, 996,926 new stores were launched in PHP , with the highest activity in 2026-01 (91,445 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 9.2%

91,445 stores launched

2025-12 8.7%

86,381 stores launched

2025-11 9.4%

93,719 stores launched

2025-10 9.0%

89,809 stores launched

2025-09 8.3%

83,166 stores launched

2025-08 7.8%

78,044 stores launched

2025-07 9.1%

90,904 stores launched

2025-06 7.9%

78,985 stores launched

2025-05 8.8%

87,421 stores launched

2025-04 8.4%

84,185 stores launched

2025-03 8.2%

81,538 stores launched

2025-02 5.1%

51,329 stores launched

Monthly Trend

Monthly store launches in PHP (February 2026)
Monthly store launches in PHP over the past 12 months
Month Stores Launched Percentage
2026-01 91445 9.17%
2025-12 86381 8.66%
2025-11 93719 9.40%
2025-10 89809 9.01%
2025-09 83166 8.34%
2025-08 78044 7.83%
2025-07 90904 9.12%
2025-06 78985 7.92%
2025-05 87421 8.77%
2025-04 84185 8.44%
2025-03 81538 8.18%
2025-02 51329 5.15%

Active Stores by Launch Year

Currently, 3,892,461 active stores in PHP are tracked in our database , with the most stores launched in 2026 (91,691 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.4%

91,691 active stores

2025 25.2%

982,284 active stores

2024 11.0%

428,724 active stores

2023 7.5%

292,358 active stores

2022 6.1%

236,583 active stores

2021 6.5%

253,780 active stores

2020 6.4%

250,286 active stores

2019 4.8%

186,349 active stores

2018 4.6%

177,327 active stores

2017 3.9%

150,679 active stores

2016 2.4%

92,182 active stores

2015 2.0%

76,620 active stores

2014 2.0%

77,914 active stores

2013 2.7%

104,794 active stores

2012 1.7%

64,302 active stores

Distribution by Launch Year

Active stores in PHP by original launch year (February 2026)
Active stores in PHP by launch year
Launch Year Active Stores Percentage
2026 91691 2.36%
2025 982284 25.24%
2024 428724 11.01%
2023 292358 7.51%
2022 236583 6.08%
2021 253780 6.52%
2020 250286 6.43%
2019 186349 4.79%
2018 177327 4.56%
2017 150679 3.87%
2016 92182 2.37%
2015 76620 1.97%
2014 77914 2.00%
2013 104794 2.69%
2012 64302 1.65%
2011 62592 1.61%
2010 54664 1.40%
2009 49276 1.27%
2008 39640 1.02%
2007 36334 0.93%
2006 25054 0.64%
2005 21702 0.56%
2004 26632 0.68%
2003 22098 0.57%
2002 19618 0.50%
2001 24908 0.64%
2000 17251 0.44%
1999 12390 0.32%
1998 7980 0.21%
1997 3868 0.10%
1996 2143 0.06%
1995 438 0.01%

Social Media Usage

Facebook leads with 30.7% among stores with at least one detectable social profile (1,656,697 stores) , followed by Instagram (27.4%) and YouTube (10.0%) .

Base: 4,273,269 stores with any detectable social profile (55.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.7%

1,656,697 stores

Instagram 27.4%

1,479,776 stores

YouTube 10.0%

540,164 stores

Twitter 7.4%

400,396 stores

LinkedIn 6.0%

326,273 stores

Pinterest 5.7%

309,803 stores

WhatsApp 4.8%

257,113 stores

TikTok 4.3%

232,804 stores

X 3.5%

191,779 stores

Vimeo 0.2%

9,703 stores

Visual Distribution

Distribution of social media platforms in PHP (February 2026)
Distribution of social media platforms in PHP e-commerce stores
Social Platform Store Count Market Share
Facebook 1656697 30.65%
Instagram 1479776 27.38%
YouTube 540164 9.99%
Twitter 400396 7.41%
LinkedIn 326273 6.04%
Pinterest 309803 5.73%
WhatsApp 257113 4.76%
TikTok 232804 4.31%
X 191779 3.55%
Vimeo 9703 0.18%

Geographic Distribution

United States leads with 16.3% (366,873 AI-verified stores) , followed by Russia (13.9%) and Germany (6.4%) .

Base: 2,256,961 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

366,873 AI-verified stores

Russia 13.9%

312,957 AI-verified stores

144,133 AI-verified stores

India 6.0%

134,632 AI-verified stores

130,487 AI-verified stores

121,988 AI-verified stores

Iran 5.1%

114,320 AI-verified stores

Italy 4.4%

99,467 AI-verified stores

Spain 4.1%

93,419 AI-verified stores

92,594 AI-verified stores

Visual Distribution

Geographic distribution of stores using PHP (February 2026)
Geographic distribution of stores using PHP
Country AI-Verified Store Count Market Share
United States 366873 16.26%
Russia 312957 13.87%
Germany 144133 6.39%
India 134632 5.97%
United Kingdom 130487 5.78%
France 121988 5.40%
Iran 114320 5.07%
Italy 99467 4.41%
Spain 93419 4.14%
Vietnam 92594 4.10%
Netherlands 86438 3.83%
Poland 85721 3.80%
Brazil 80229 3.55%
Turkey 73365 3.25%
Ukraine 65853 2.92%
Czechia 63890 2.83%
Japan 52608 2.33%
Australia 49390 2.19%
Romania 44980 1.99%
Greece 43617 1.93%

Dataset Coverage

Field Rows count Coverage
Website 7.7m 100.00%
Emails 4.7m 60.79%
Phones 2.0m 26.07%
Ecommerce platform 7.7m 99.15%
Couriers 1.0m 13.07%
Payment Providers 1.3m 17.15%
Categories 3.4m 44.49%
Social Media 4.3m 55.16%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the PHP E-commerce Database?

Our database covers over 3.9m verified PHP e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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